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IgnitionOne, Inc., acquired AdJug Ltd

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Like AdJug Ltd

closed 8/16/2011 via BusinessWire

IgnitionOne, Inc., acquired AdJug Ltd

synopsis: IgnitionOne, an international digital marketing technology and solutions company, has acquired AdJug, a leading display advertising exchange for unsold premium inventory. The two companies will integrate their technologies to provide marketers with a solution that simplifies the buying, targeting and measurement of online advertising.
buyer parent:Dentsu Inc.
buyer: IgnitionOne, Inc.
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management, cross-channel attribution and on-site optimization all through a single, simple-to-implement website tag.
target parent: Hubert Burda Media
target: AdJug Ltd
AdJug Ltd., based in London, Munich and Bangalore, is the largest and longest-running transparent display ad Exchange for premium unsold inventory in Europe. The AdJug Exchange serves three billion+ ad impressions per month to more than 67 million unique users per month.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2013 via Market Wire

Media6Degrees, acquired EveryScreen Media

synopsis: Media6Degrees has acquired New York-based EveryScreen Media, an early innovator in mobile media-buying and targeting that powers campaigns for the largest mobile advertising buyers. EveryScreen Media, Inc. operates as a mobile targeted digital advertising company serving the largest ad agencies, ad networks, and trading desks.
buyer: Media6Degrees
m6d (Media6Degrees)'s marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. m6d's ProspectRank™ delivers relevant audiences to marketers.
target: EveryScreen Media
EveryScreen Media, Inc. operates as a mobile targeted digital advertising company serving the largest ad agencies, ad networks, and trading desks. ESM efficiently mobilizes and scales existing online advertising campaigns to deliver rich media ads to audiences across all their mobile devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/1/2010 via Market Wire

Velti plc, acquired Mobclix, Inc.

synopsis: Velti, a leading global provider of mobile marketing and advertising technology, announced the acquisition of Mobclix Inc., a leading privately-held mobile ad exchange network. The Mobclix embedded SDK (software developer kit) is used by iPhone, iPad, Android and Windows developers.
buyer: Velti plc(VELT:$189.20)
Velti is a leading global technology provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices.
target: Mobclix, Inc.
Mobclix is the industry's largest targeted mobile ad exchange -- the first open marketplace for mobile developers, advertisers, ad networks and agencies. The Mobclix ad exchange provides complete transparency and visibility for mobile publishers to manage their ad inventory and maximize revenue.
price ($mm)
$54
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/13/2012 via BNC Analysis

InMobi, acquired AppBistro

synopsis: Mobile ad network InMobi has acquired MMTG Labs, a San Francisco startup that operates AppBistro, an application marketplace for Facebook pages, and AppGalleries, which is a white-label app store platform that is in use by the likes of Brit Media.
buyer: InMobi
InMobi is the world's largest independent mobile advertising network. With offices on five continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is delivers the unprecedented ability to reach 314 million consumers.
target: AppBistro
AppBistro, offered by MMTG Labs, is an application marketplace for business with facebook pages. By using AppBistro businesses' can find apps that would improve their facebook page and developers get paid when a business chooses their app to be used on their facebook page.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/24/2014 via Market Wire

Oracle Corporation, will acquire Blue Kai

synopsis: Oracle announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
buyer: Oracle Corporation(ORCL:$37,180.00)
Oracle Corporation is the world's largest enterprise software company. The company is a leading provider of systems software, including database management, application development, and application server software.
target: Blue Kai
BlueKai provides solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars.
price ($mm)
$400
rev ($mm)
$40
EBITDA ($mm)
EV / rev
10.0x
EV / EBITDA
closed 9/19/2013 via BusinessWire

GoDaddy.com, acquired Afternic, Inc

synopsis: GoDaddy, the world’s leading domain name provider, has acquired Afternic, one of the industry’s leading domain name aftermarket companies. The move creates an unprecedented level of domain name aftermarket inventory from one source, enabling buyers to purchase registered domain names offered for sale quickly and easily.
buyer: GoDaddy.com
Go Daddy is the world's largest domain name provider, Web hosting provider and new SSL provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue.
target parent: Highland Capital Holdings Corporation
target: Afternic, Inc
Afternic’s Domain Name Marketplace has over 1.8 million premium domains available for purchase supported by complementary products such as a domain name appraisal service, a domain purchase assistance team; secure domain name escrow services, and a platform for generating advertising revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/14/2012 via Company Press Release

Fotolia, acquired Wilogo SARL

synopsis: Fotolia, the first worldwide social marketplace for royalty free stock images, announced the acquisition of Wilogo.com, a leading crowdsourcing design community.
buyer: Fotolia
Fotolia is the first worldwide social marketplace for royalty free stock images, allowing individuals and professionals to legally buy and share stock images and illustrations.
target: Wilogo SARL
Wilogo connects graphic designers with companies to produce amazing design. Their goal is to help companies rapidly source a variety of high quality design concepts and materials.
price ($mm)
rev ($mm)
$1
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 11/23/2009 via BusinessWire

Inuvo, acquired Zubican.com

synopsis: Inuvo™, Inc. announces the aquisition of the website www.zubican.com, the Southern California-based online business community, devoted to connecting business-to-business buyers and sellers. Specific financial terms of the deal were not disclosed.
buyer: Inuvo(INUV:$0.00)
Inuvo is a leading provider of performance-based online marketing services that deliver customers to advertisers and revenue to publishers. Clients achieve their goals across marketing channels that include search, affiliate, lead generation and email.
target: Zubican.com
Zubican.com is a Southern California-based online business community, devoted to connecting business-to-business buyers and sellers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/28/2006 via BusinessWire

NameMedia, Inc., acquired Afternic, Inc

synopsis: NameMedia, the industry leader in Direct Search and Premium Domain Name Sales, has acquired Afternic, Inc., the industry’s pioneer marketplace for the resale of domain names. Afternic will join with BuyDomains, NameMedia’s existing domain name marketplace, in creating the leading platform for the domain aftermarket
buyer parent:Highland Capital Holdings Corporation
buyer: NameMedia, Inc.
NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations.
target: Afternic, Inc
Afternic’s Domain Name Marketplace has over 1.8 million premium domains available for purchase supported by complementary products such as a domain name appraisal service, a domain purchase assistance team; secure domain name escrow services, and a platform for generating advertising revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/10/2012 via BusinessWire

Clever On Demand, acquired AudienceFUEL

synopsis: Clever On Demand, whose Networker software enables publishers to manage multiple advertising networks with ease, announced that it has acquired AudienceFUEL, the first and only publisher-to-publisher marketing platform. AudienceFUEL gives premium digital publishers new tools to grow audiences and revenue.
buyer: Clever On Demand
Clever On Demand’s mission is to protect and promote the interests of its clients so that they may earn the greatest return on their unsold online advertising space. Its Networker software enables publishers to manage multiple advertising networks with ease.
target: AudienceFUEL
AudienceFUEL has the first and only publisher-to-publisher marketing platform. AudienceFUEL gives premium digital publishers new tools to grow audiences and revenue, using their house, low-valued or unsold ad inventory, with little to no additional costs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2012 via BNC Analysis

Alma Media Oyj, acquired Suomen Hankintakeskus Oy

synopsis: Alma Media Corporation has acquired the entire stock of Suomen Hankintakeskus Oy, a company behind a group-buying online service www.suomenhankintakeskus.fi. The service enables companies seeking to buy goods or services to procure collectively, and hence rationalise the purchasing process and achieve cost savings.
buyer: Alma Media Oyj(ALN1V:HEX:$320.00)
Alma Media is specialized in newspapers, online media and other internet services. Its best-known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 3,000 professionals.
target: Suomen Hankintakeskus Oy
Suomen Hankintakeskus Oy is the company behind a group-buying online service www.suomenhankintakeskus.fi. Through this service, companies aiming to purchase goods or services can make their procurement process more effective, while the suppliers are able to find new customers.
price ($mm)
rev ($mm)
$0
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 11/20/2009 via Capital IQ

WebSpy, Ltd., merged with Marketboomer

synopsis: WebSpy, a developer of internet monitoring and reporting software, announced the acquisition of procurement and materials management system provider, Marketboomer. The Australian-based WebSpy expects the acquisition to significantly boost its cashflow, revenue and generate profitable operations.
buyer: WebSpy, Ltd.
WebSpy is a leading global provider of monitoring, analysis and reporting software for Internet, Email and Network usage. WebSpy has been established since 1996 with offices strategically located in the United States, United Kingdom and Australia.
target: Marketboomer
Marketboomer provides sophisticated yet easily accessible online procurement platforms for thousands of organisations globally. Marketboomer is backed by some of the industry’s experts and over ten years experience in many markets including Australia, the UK, Ireland, Dubai and China.
price ($mm)
$1.15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/10/2012 via BusinessWire

Merkle, Inc., acquired Brilig LLC

synopsis: Merkle announced that it has acquired New York-based Brilig, a leading digital data exchange for Online Advertising. The acquisition supports Merkle’s data-agnostic value proposition, which integrates the optimal mix of third-party data to drive marketing performance.
buyer: Merkle, Inc.
Merkle, a customer relationship marketing firm, is the nation’s largest privately-held agency. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs.
target: Brilig LLC
Founded in 2009, Brilig is the first cooperative data marketplace for online display advertising. Unlike other legacy data marketplaces or exchanges, Brilig data is sourced cooperatively and normalized from hundreds or even thousands of discrete databases.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2011 via BusinessWire

WhaleShark Media, Inc., acquired eConversions, Ltd

synopsis: WhaleShark Media, Inc. has extended its reach to Europe with the acquisition of eConversions, Ltd., operator of the websites VoucherCodes.co.uk and Gutschein-Codes.de. eConversions, Ltd. is an award winning online publishing company based in central London dedicated to bringing the very best deals to consumers.
buyer: WhaleShark Media, Inc.(SALE:$209.84)
WhaleShark Media, Inc. is the world’s leading marketplace for coupons and deals. The company’s websites connect consumers seeking savings with discounts from more than 100,000 top merchants, stores and retailers.
target: eConversions, Ltd
eConversions, Ltd. is an award winning online publishing company based in central London dedicated to bringing the very best deals to consumers. eConversions is the operator of the websites VoucherCodes.co.uk in the United Kingdom and Gutschein-Codes.de in Germany.
price ($mm)
$40
rev ($mm)
$10
EBITDA ($mm)
EV / rev
4.0x
EV / EBITDA
closed 10/1/2009 via PR Newswire

Solera Holdings, Inc., acquired AUTOonline GmbH Informationssyteme

synopsis: Solera Holdings, Inc., the leading global provider of software and services to the automobile insurance claims processing industry, announced that it has completed the acquisition of 85% of the share capital of AUTOonline GmbH Informationssyteme, a leading European eSalvage vehicle exchange platform.
buyer parent:GTCR Golder Rauner
buyer: Solera Holdings, Inc.(SLH:$860.40)
The Solera companies provide a complete range of technology solutions, shared services and consulting for the automobile insurance claims processing industry. Solera is a leading global provider of automobile claims solutions.
target: AUTOonline GmbH Informationssyteme
Established in 1996, Germany-based AUTOonline is an internet portal for determining the residual value of accident vehicles and for marketing and selling accident vehicles and used vehicles from fleet stocks. Every year AUTOOnline offers over 650,000 cars across Europe.
price ($mm)
$85*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/9/2012 via PR Newswire

The Occasions Group, Inc., will acquire CardsDirect

synopsis: Taylor Corporation and its affiliate The Occasions Group announced it has reached an agreement to acquire CardsDirect of Dallas, TX, becoming part of The Occasions Group business unit. CardsDirect is a catalog and internet-based company that offers thousands of unique designs across dozens of categories.
buyer parent:Taylor Corporation
buyer: The Occasions Group, Inc.
The Occasions Group is a leading provider of personalized business greetings and stationery. The company creates, designs, manufactures, personalizes, fulfills, markets and outsources a wide variety of products, including invitations, accessories, napkins, and more.
target: CardsDirect
Founded in 1998, CardsDirect is a catalog and internet-based company that offers thousands of unique designs across dozens of categories including business holiday cards, corporate birthday cards, thank you cards, Christmas cards, photo holiday cards, assorted boxed cards, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/14/2009 via BusinessWire

RecruitHire, acquired Dayak

synopsis: RecruitHire announced that it has acquired Dayak’s online recruiting marketplace. In the coming weeks, the Dayak marketplace will become part of RecruitHire. Dayak is an online recruiting marketplace that matches employers with a nationwide network of professional recruiters.
buyer: RecruitHire
RecruitHire provides next generation recruiting for employers through a global network of proven recruiters and their top job candidates. The company’s highly efficient online recruitment management system allows employers to greatly streamline and accelerate the placement process.
target: Dayak
Dayak is an online recruiting marketplace that matches employers with a nationwide network of professional recruiters. Dayak combines the simplicity and convenience of an online job board with the effectiveness and support of a full-service recruiting firm.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/21/2011 via PR Web

ECS Refining, acquired ServoTerra, Inc.

synopsis: ECS Refining, a recycling and end-of-life services company that specializes in electronics and industrial equipment, has acquired ServoTerra, a company with a SaaS (software-as-a-service) platform that provides a business-to-business e-commerce exchange for the remarketing and disposal of computer/IT equipment.
buyer: ECS Refining
ECS Refining is a full-service recycling and end-of-life services company that can help change the shape of what matters most to clients, to the industry, and to the planet.
target: ServoTerra, Inc.
ServoTerra is a SaaS B2B e-commerce eXchange that enables a business to realize the true market value of their used capital assets over the life cycle. ServoTerra bridges the chasm between asset management and asset disposition to address a value-robbing problem.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2011 via BNC Analysis

Bounds Equity Partners, LLC, acquired Beacon Promotions, Inc.

synopsis: Bounds Equity Partners, in conjunction with management, has acquired Beacon Promotions, Inc. Beacon Promotions, of New Ulm, MN, is a leading provider of logo imprinted promotional products including markers, pens, calendars, table top covers, housewares and drinkware.
buyer: Bounds Equity Partners, LLC
Bounds Equity Partners is a private equity firm which invests in well managed, entrepreneurial businesses with EBITDA above $1 million. The principals of the firm currently manage over $100 million in capital and have been investing in private equity for over 20 years.
target: Beacon Promotions, Inc.
Beacon Promotions, Inc. is a promotional products supplier company with over 400 years of combined promotional experience. Lead by an industry veteran management team, you can be assured Beacon understands your needs selling promotional products day in and day out.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
*Price paid does not equal Enterprise Value as the buyer aqcuired less than 100% of target
closed 8/16/2011 via BusinessWire

IgnitionOne, Inc., acquired AdJug Ltd

synopsis: IgnitionOne, an international digital marketing technology and solutions company, has acquired AdJug, a leading display advertising exchange for unsold premium inventory. The two companies will integrate their technologies to provide marketers with a solution that simplifies the buying, targeting and measurement of online advertising.
buyer parent:Dentsu Inc.
buyer: IgnitionOne, Inc.
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management, cross-channel attribution and on-site optimization all through a single, simple-to-implement website tag.
target parent: Hubert Burda Media
target: AdJug Ltd
AdJug Ltd., based in London, Munich and Bangalore, is the largest and longest-running transparent display ad Exchange for premium unsold inventory in Europe. The AdJug Exchange serves three billion+ ad impressions per month to more than 67 million unique users per month.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
*Price paid does not equal Enterprise Value as the buyer aqcuired less than 100% of target
closed 3/19/2014 via GlobeNewswire

IgnitionOne, Inc., acquired Knotice

synopsis: IgnitionOne, a global leader in cloud-based digital marketing technology, announced that it has completed the acquisition of Knotice, a privately-owned, leading digital marketing technology company.
buyer: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance.
target parent: IgnitionOne, Inc.
target: Knotice
Knotice is a privately-owned, leading digital marketing technology company that specializes in the intake and activation of data for messaging and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/3/2013 via BNC Analysis

IgnitionOne, Inc., will acquire IgnitionOne, Inc.

synopsis: IgnitionOne, a marketing technology company is being spun out of holding company Dentsu in a management-led buyout. IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance.
buyer: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance.
target parent: Dentsu Inc.
target: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance.
price ($mm)
rev ($mm)
$100
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/16/2011 via BusinessWire

IgnitionOne, Inc., acquired AdJug Ltd

synopsis: IgnitionOne, an international digital marketing technology and solutions company, has acquired AdJug, a leading display advertising exchange for unsold premium inventory. The two companies will integrate their technologies to provide marketers with a solution that simplifies the buying, targeting and measurement of online advertising.
buyer parent:Dentsu Inc.
buyer: IgnitionOne, Inc.
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management, cross-channel attribution and on-site optimization all through a single, simple-to-implement website tag.
target parent: Hubert Burda Media
target: AdJug Ltd
AdJug Ltd., based in London, Munich and Bangalore, is the largest and longest-running transparent display ad Exchange for premium unsold inventory in Europe. The AdJug Exchange serves three billion+ ad impressions per month to more than 67 million unique users per month.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
*Price paid does not equal Enterprise Value as the buyer aqcuired less than 100% of target
announced 7/3/2013 via BNC Analysis

IgnitionOne, Inc., will acquire IgnitionOne, Inc.

synopsis: IgnitionOne, a marketing technology company is being spun out of holding company Dentsu in a management-led buyout. IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance.
buyer: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance.
target parent: Dentsu Inc.
target: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance.
price ($mm)
rev ($mm)
$100
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 3/1/2013 via BNC Analysis

LeadMedia, acquired Gamned

synopsis: Leadmedia Group SA announced the acquisition of 100% of the share capital of Gamned, a France-based digital marketing platform which provides real-time personalized advertisements on Ad-exchanges.
buyer parent:Truffle Capital
buyer: LeadMedia
Founded in 2008, LeadMedia Group is a digital marketing technology and services company, specialised in the data driven advertising.
target: Gamned
Gamned is a France-based digital marketing platform which provides real-time personalized advertisements on Ad-exchanges.
price ($mm)
$6.60
rev ($mm)
$3
EBITDA ($mm)
EV / rev
2.1x
EV / EBITDA
closed 12/18/2012 via PR Newswire

One97 Communications Ltd., acquired MobiVite

synopsis: One97 Communications Ltd. closed the deal to acquire the Delhi-based marketing platform MobiVite. The SaaS platform enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.
buyer: One97 Communications Ltd.
One97 Communications is India's leading Mobile Internet Company. Driven by great consumer experience One97 offers digital goods & services to mobile consumers under its Paytm brand. The company also offers Mobile Advertising and Mobile Payments for merchants.
target: MobiVite
MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for business owners, marketing managers and agencies to create and publish mobile optimized websites/landing pages with innovative engagement and monetization capabilities.
price ($mm)
$0.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/11/2012 via BusinessWire

ExactTarget, acquired Pardot, LLC

synopsis: Global interactive marketing provider ExactTarget announced it has acquired privately-held marketing automation provider Pardot, LLC, extending ExactTarget’s ability to serve both business-to-business and business-to-consumer marketers worldwide.
buyer: ExactTarget(ET:$292.27)
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites.
target: Pardot, LLC
Pardot is a leading business-to-business marketing automation software provider. The company offers a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.
price ($mm)
$88
rev ($mm)
$11
EBITDA ($mm)
EV / rev
8.5x
EV / EBITDA
closed 8/22/2012 via Company Press Release

BrightTag, acquired SiteTagger

synopsis: BrightTag, a technology platform provider for the digital marketing industry, has acquired SiteTagger. The combined company becomes the world’s largest provider of tag management solutions with more than 100 global enterprise clients representing thousands of brands including Gap, JetBlue Airways, Sainsbury’s, British Gas, ASDA and Boots.
buyer: BrightTag
BrightTag is building a new technical foundation for the next generation of online marketing. It helps marketers, web analysts and IT professionals make online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges.
target: SiteTagger
Launched in 2009, SiteTagger has helped UK and EU-based brands manage and deploy analytics, affiliate tracking and other digital marketing services. Clients include Allianz, British Gas, Sainsbury’s, The Guardian, TimeOut, ASDA and Boots.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2012 via

Syncapse Corp., acquired Clickable, Inc.

synopsis: Syncapse, the leading Social Performance Management platform for the world's most valuable brands, announced it has agreed, subject to closing conditions, to acquire Clickable, a top social and search advertising management and intelligence platform based in New York City.
buyer: Syncapse Corp.
Founded in 2007, Syncapse Corp. is a global leader in enterprise social performance management for the world's leading brands. The Syncapse Platform is a secure, SaaS-based technology infrastructure tailored for large global brands and enterprises.
target parent: Kenexa Corporation
target: Clickable, Inc.
Clickable is the all-in-one solution for online advertising. In one elegant experience, Clickable maximizes online investment by connecting and optimizing digital channels with the social graph. Clickable empowers marketers to maximize their ROI with complete transparency.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/22/2011 via Yahoo, Inc.

Bizzingo, Inc., will acquire Future Now

synopsis: Bizzingo, Inc. has executed a letter of intent to acquire select assets of FutureNow Inc. to complement its business-to-business social network, as well as drive additional revenue for the Company.
buyer: Bizzingo, Inc.(BIZZ:$0.00)
Bizzingo is a social media company that will provide businesses a means of introducing their product and/or service to a global network of business users by leveraging and expanding their brand and image.
target: Future Now
Future Now, formed in 1997, is widely recognized as a leading voice for increasing online conversion rates, accountable multi-channel marketing and optimizing websites based on analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2011 via PR Newswire

Consolidated Graphics, Inc., acquired RT Associates, Inc.

synopsis: Consolidated Graphics, Inc. announced that it has entered into a letter of intent to acquire RT Associates, Inc., one of the most technologically sophisticated marketing services providers in the Midwest.
buyer: Consolidated Graphics, Inc.(CGX:$1,048.20)
With 70 printing businesses strategically located across 27 states, Toronto, and Prague, Consolidated Graphics, Inc. offers an unmatched geographic footprint, unsurpassed capabilities, and unparalleled levels of convenience, efficiency and service.
target: RT Associates, Inc.
RT Associates is a marketing logistics provider in step with the ever-changing marketing needs of their customers. They help their clients execute all aspects of their marketing campaigns, whether print, web, or mobile.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/16/2011 via Market Wire

HubSpot, Inc., acquired Performable, Inc.

synopsis: Inbound marketing software company, HubSpot announced its acquisition of marketing automation company Performable for an undisclosed sum. The acquisition brings sophisticated 'middle of the funnel' marketing functionality to the HubSpot platform, meaning it will enhance businesses ability to turn more visitors into leads and customers.
buyer: HubSpot, Inc.
HubSpot, Inc. offers an all-in-one marketing software platform for small and medium sized businesses. Over 4,500 companies in 31 countries use HubSpot software to increase the number of visitors to their website and convert more of those visitors to leads and customers.
target: Performable, Inc.
Performable is a simple web-based platform that offers companies a unified view of customers across e-mail, web, social media, mobile channels and third-party apps. Performable tools track and leverage real user behavior over the course of time, not just anonymous pageviews.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/4/2011 via BusinessWire

Efficient Frontier, acquired Context Optional

synopsis: Efficient Frontier, a leading global performance marketing company, announced that the company has acquired Context Optional, a leader in enterprise social marketing solutions. The company provides marketers with comprehensive solutions to build, manage, monitor and measure brand presence across the social web.
buyer: Efficient Frontier
Efficient Frontier is a leader in online performance marketing managing search marketing, display and social media campaigns for advertisers and agencies around the world. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing.
target: Context Optional
Context Optional is the leading provider of social marketing software and services to global brands and advertising agencies. It provides marketers with solutions to build, manage, monitor and measure brand presence across the social web to meet their acquisition, engagement and retention goals.
price ($mm)
$50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/17/2011 via PR Newswire

Cactus Commerce, acquired Sitebrand

synopsis: Cactus Commerce has acquired all assets of Sitebrand.com, the wholly owned subsidiary of online marketing company Sitebrand Inc. Sitebrand personalizes the customer experience for leading online websites across North America with relevant messaging to boost conversion rates, build visitor loyalty, brand, and grow revenues.
buyer: Cactus Commerce
Cactus Commerce delivers digital commerce and marketing solutions that create engaging and interactive brand experiences. Cactus leverages its CommerceLive solution to enable content, community and commerce across channels.
target: Sitebrand
Sitebrand personalizes the customer experience for leading online websites across North America with relevant messaging to boost conversion rates, build visitor loyalty, brand, and grow revenues.
price ($mm)
$0.06
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/14/2010 via GlobeNewswire

R.R. Donnelley & Sons Company, acquired Nimblefish Technologies

synopsis: R. R. Donnelley & Sons Company announced that it has acquired the assets of San Francisco-based Nimblefish Technologies. Nimblefish's innovative software services include integrating direct mail, email, web, PURL and variable video components into multi-touch, multi-channel customer prospecting and engagement programs.
buyer: R.R. Donnelley & Sons Company(RRD:$10,278.50)
RR Donnelley is a global provider of integrated communications. The company employs a suite of leading Internet based capabilities and other resources to provide premedia, printing, logistics and business process outsourcing products and services.
target: Nimblefish Technologies
Nimblefish is the world's leading software company for marketers. Among Nimblefish's products is Nurture, which enhances customer relationship management programs with highly personalized direct multi-channel communications that speak to the individual interests of each prospect and customer.
price($mm)[EV]
$1.90 [$3.90]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2010 via BusinessWire

The Rubicon Project, acquired Fox Audience Network

synopsis: The Rubicon Project, an advertising technology company, has acquired Fox Audience Network (FAN), one of the Web’s most advanced advertising technology platforms, to significantly expand its team and continue driving rapid revenue growth.
buyer: The Rubicon Project
The Rubicon Project's mission is to automate the $65 billion global online advertising industry. The Rubicon Project's digital advertising technology & data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers.
target parent: News Corporation
target: Fox Audience Network
Fox Audience Network (FAN) leverages proprietary advertising technology to create highly-targeted advertising campaigns for a wide range of marketers, while also delivering cutting-edge tools and services to third-party publisher partners.
price ($mm)
$18
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2010 via

Silver Lake Partners, acquired Allyes

synopsis: Focus Media Holding Limited, China's leading digital media group, announced that the closing of its sale to Silver Lake of 62% equity interest in Allyes, the Internet division of Focus Media.
buyer: Silver Lake Partners
Silver Lake is the leading private equity firm focused on large-scale investing in technology. Silver Lake's ability to source and structure large-scale, private equity transactions and add value to portfolio companies is unmatched by other private equity firms investing in the technology industry.
target parent: Focus Media Holding Limited
target: Allyes
Allyes is an online media service provider in China that offers a complete suite of digital marketing solutions and a pioneer in Chinese Internet advertising technology. Allyes provides its customers with comprehensive and professional services through Allyes' proprietary suite, AdForward.
price ($mm)
$117*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/30/2008 via PR Newswire

Batrus Hollweg International, will acquire Clickable, Inc.

synopsis: Batrus Hollweg International (BHI) has purchased software company Clickable Software(TM), and is now able to offer clients a complete Talent Management Solution. BHI's product and service offerings will include Clickable Software's applicant tracking system called "Click And Hire(TM)."
buyer: Batrus Hollweg International
Batrus Hollweg International (BHI) is a leading human capital consulting firm specializing in High Definition Assessment Science(TM) -- assessing and developing people to drive organizational results.
target: Clickable, Inc.
Clickable is an online solution that makes creating and managing online advertising simple and effective. Clickable provides an intuitive interface to view search marketing performance across a broad range of networks, including Google AdWords, Yahoo Search Marketing, Microsoft adCenter and others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/11/2007 via BusinessWire

Reperio Explorations Inc, will be merged with Future Now

synopsis: Reperio Explorations Inc., is pleased to announce the execution of a letter of intent on May 11, 2007, to effect a reverse merger with Future Now, Inc. and its wholly-owned subsidiary Persuasion Architecture, Inc.
buyer: Reperio Explorations Inc
Reperio is a junior exploration company that has previously concentrated its efforts on the Fir Property that is located in the Kamloops Mining Division in south central British Columbia, approximately 35 kilometres south of Kamloops.
target: Future Now
Future Now, formed in 1997, is widely recognized as a leading voice for increasing online conversion rates, accountable multi-channel marketing and optimizing websites based on analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/28/2007 via PR Newswire

Focus Media Holding Limited, acquired Allyes Information Technology Company Limited

synopsis: Focus Media Holding Limited China's largest out-of-home multi-platform life-style media company, has completed its acquisition of Allyes Information Technology Company Limited. As a result, Allyes has become a wholly-owned subsidiary of Focus Media.
buyer: Focus Media Holding Limited(FMCN:$927.50)
Focus Media Holding Limited is China's leading multi-platform digital media company, operating the largest out-of-home advertising network in China using audiovisual digital displays, based on the number of locations and number of flat-panel television displays in our network.
target: Allyes Information Technology Company Limited
Allyes is a pioneer in the internet advertising industry in China and is the largest Internet advertising agency and provider of Internet advertising technology in China. Allyes has developed new forms of Internet marketing solutions for advertisers, advertising agencies and Web publishers in China.
price ($mm)
$225
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/28/2009 via Capital IQ

Lenco Mobile, Inc., acquired AdMaximizer, Inc.

synopsis: Lenco Mobile, Inc. has acquired certain assets of Superfly Advertising, Inc. Included in the transaction is the AdMaximizer technology which online advertisers can use to manage and measure the effectiveness of their Internet lead generation campaigns.
buyer: Lenco Mobile, Inc.(LNCM:$9.50)
Lenco Mobile Inc. is a mobile marketing solutions company with operations in the United States and South Africa. Through its subsidiaries, Lenco Mobile Inc. owns and operates technology platforms which enable brand owners to create, keep and leverage customers in a cost effective and measurable way.
target parent: SuperFly Advertising, Inc.
target: AdMaximizer, Inc.
AdMaximizer Network creates and implements online marketing campaigns utilizing email advertisements, banner advertisements, keyword search listings, affiliate marketing, and search engine optimization components.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2013 via PR Web

Soleo Communications, Inc., acquired Apptera Inc.

synopsis: Soleo Communications, Inc. is pleased to announce that it has completed its acquisition of substantially all of the assets of Apptera, Inc., a California-based mobile advertising solutions provider. They bring together today's most popular forms of mobile communications into a single smartphone application.
buyer: Soleo Communications, Inc.
Soleo Communications Inc. is a global leader in delivering innovative, custom and cloud-based communications solutions that range from carrier-grade-strong to local-merchant-simple. These solutions include local data search services for telecommunications companies and enterprise businesses.
target: Apptera Inc.
Apptera is a mobile communications and advertising company that enhances mobile phone connections with multimedia content, personalization, interactivity and sharing. They bring together today's most popular forms of mobile communications into a single smartphone application.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/12/2013 via PR Newswire

Blinkx Plc, acquired Rhythm NewMedia, Inc.

synopsis: blinkx, the Internet Media platform that connects audiences with brands through professionally generated content, has closed its previously announced acquisition of Rhythm NewMedia Inc, a leading ultra-premium mobile video technology and advertising platform in the US.
buyer: Blinkx Plc(GB:BLNX:$197.96)
Blinkx plc is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand.
target: Rhythm NewMedia, Inc.
Rhythm connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other immersive advertising formats. Rhythm's technology enables advertising that has broad reach, sharp targeting and precise frequency management.
price ($mm)
$65
rev ($mm)
$25
EBITDA ($mm)
EV / rev
2.6x
EV / EBITDA
*Price paid does not equal Enterprise Value as the buyer aqcuired less than 100% of target

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Geography
Matching Companies
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Blue Kai
Blue Kai
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year
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rev ($mm)
$40.00
EBITDA ($mm)
EBIT ($mm)
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Employees
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Resource Nation, Inc.
Resource Nation, Inc.
From local proprietors to Fortune 500 companies, Resource Nation connects businesses actively looking to make a purchase to pre-screened vendors. The company has interactive tools, buyer guides, and the comprehensive resources you need to find the best vendors at the best prices.
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Ticker:
 
 
 
 
 
 
 
 
Reply.com, Inc.
Reply.com, Inc.
Reply.com, Inc. operates the leading marketplace for locally-targeted advertisers. Reply.com’s platform provides advertisers of all sizes with a simple and scalable solution for locally targeted marketing.
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Root Markets Inc.
Root Markets Inc. operates the premier commodities exchange for trading and monetizing Internet-generated consumer leads. Root Markets operates the Root Exchange, a web-based trading platform, which provides a real-time, direct link between buyers and suppliers of leads.
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Ticker:
 
 
 
 
 
 
 
 
Anything Brands Online, Inc.
Founded in 1987, Anything Brands Online, Inc. has expanded into a marketplace that showcases merchandise that enhance and promote the recreational experience for families of all ages. Our flagship company, Anything RV Inc.™, offers the roadmap that promotes a safer and more fulfilling lifestyle.
year
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EBIT ($mm)
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Employees
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Ticker:
 
 
 
 
 
 
 
 
BuildASign.com
BuildASign.com
Founded in 2005, BuildASign.com™ is the leading online source for custom signs, banners, magnets and more. Using the company's proprietary web-based technology, customers can design and purchase signs online quickly and easily, any day, any time, from anywhere in the U.S. and Canada.
year
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rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
225
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Ticker:
 
 
 
 
 
 
 
 
CardsDirect
CardsDirect
Founded in 1998, CardsDirect is a catalog and internet-based company that offers thousands of unique designs across dozens of categories including business holiday cards, corporate birthday cards, thank you cards, Christmas cards, photo holiday cards, assorted boxed cards, and more.
year
rev ($mm)
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Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
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rev ($mm)
$177.70
EBITDA ($mm)
($9.67)
EBIT ($mm)
($40.60)
Net Income ($mm)
Employees
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Ticker: BLIN
 
 
 
 
 
 
 
 
Bridgeline Digital, Inc.
Bridgeline Digital, Inc.
Bridgeline Digital is developer of the award-winning iAPPS Web Engagement Platform and related interactive solutions. The iAPPS platform integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites or eCommerce web stores.
year
2012
rev ($mm)
$26.30
EBITDA ($mm)
$0.86
EBIT ($mm)
($1.04)
Net Income ($mm)
Employees
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Ticker:
 
 
 
 
 
 
 
 
Sitecore
Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction.
year
2012
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
170
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Ticker:
 
 
 
 
 
 
 
 
[x+1], Inc.
[x+1], Inc.
The [x+1] Origin digital marketing hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics.
year
2012
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
105
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Ticker:
 
 
 
 
 
 
 
 
ACE Marketing & Promotions, Inc.
ACE Marketing & Promotions, Inc.
Ace Marketing & Promotions, Inc. is a business and technology development company focusing on advanced integrated marketing platforms, mobile marketing, social networks, website development and digital media.
year
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
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Employees
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Ticker:
 
 
 
 
 
 
 
 
Bislr
Bislr
Bislr delivers intelligent website marketing products that enable marketers to immediately create, optimize and manage their websites for the social and mobile era. Designed for web marketers to actively control the entire lifecycle of next-generation websites.
year
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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Ticker:
 
 
 
 
 
 
 
 
Cxense
Cxense
Cxense provides online publishers with extraordinary insight into their online audiences, through EIE™, Cxense’s unique real-time big data platform. Using Cxense technology, publishers can create tailored experiences for their online readers.
year
rev ($mm)
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EBIT ($mm)
Net Income ($mm)
Employees
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Ticker:
 
 
 
 
 
 
 
 
EPiServer
EPiServer
EPiServer AB is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. The EPiServer platform is delivered through an extensive network of over 500 partner companies in 30 countries.
year
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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Ticker:
 
 
 
 
 
 
 
 
IgnitionOne, Inc.
IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance.
year
2012
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
200
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Ticker:
 
 
 
 
 
 
 
 
Undertone, Inc.
Undertone, Inc.
Undertone delivers quality display and video experiences for advertisers, publishers and the audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats.
year
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
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Ticker:
 
 
 
 
 
 
 
 
eWayDirect, Inc.
eWayDirect, Inc.
eWayDirect, Inc., is a Connecticut-based emarketing company offering world-class email marketing, both SEO and PPC search marketing, website reengagement, social networks, and widgets, all on a single integrated platform.
year
rev ($mm)
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EBIT ($mm)
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Employees
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Ticker: SDBT
 
 
 
 
 
 
 
 
SoundBite Communications, Inc.
SoundBite Communications, Inc.
SoundBite Communications is a customer experience management company with deep expertise in delivering cloud-based mobile marketing, proactive customer care, and collections/payments solutions.
year
2012
rev ($mm)
$48.07
EBITDA ($mm)
$0.23
EBIT ($mm)
($2.94)
Net Income ($mm)
Employees
  • drill down
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Ticker: ICMC
 
 
 
 
 
 
 
 
Intelligent Communication Enterprise Corporation
Intelligent Communication Enterprise Corporation
Intelligent Communication Enterprise (ICE) Corporation offers a range of innovative enterprise and consumer solutions over the mobile phone. ICE Corp. owns and operates the ICEsync platform, which currently hosts Modizo.com, the celebrity video blog and the related applications for mobile devices.
year
2009
rev ($mm)
$9.66
EBITDA ($mm)
($3.45)
EBIT ($mm)
($3.45)
Net Income ($mm)
Employees
28
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Ticker:
 
 
 
 
 
 
 
 
24MAS
24MAS
24MAS is an established leader for targeted mobile advertising, applications and managed services. 24MAS gives advertisers and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application and advertising platforms.
year
rev ($mm)
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Employees
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Ticker:
 
 
 
 
 
 
 
 
InternetQ PLC
InternetQ PLC
InternetQ is one of the world's most successful Mobile, Social & APP-based service providers. Their disruptive mobile marketing, rich media and advertising platforms enable clients to profitably engage with the emerging social entertainment ecosystem.
year
rev ($mm)
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EBIT ($mm)
Net Income ($mm)
Employees
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