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Acosta, Inc., will acquire Mosaic Sales Solutions Holding Company

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Like Mosaic Sales Solutions Holding Company

announced 6/11/2012 via Company Press Release

Acosta, Inc., will acquire Mosaic Sales Solutions Holding Company

synopsis: Acosta Sales & Marketing announced it has signed a definitive agreement to acquire Mosaic Sales Solutions, a leading sales and merchandising, experiential marketing and interactive firm. Mosaic helps brands connect with consumers in non-traditional ways, including retail events, community experiences, and online social media extensions.
buyer parent:Thomas H. Lee Partners, L.P.
buyer: Acosta, Inc.
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
target parent: Court Square Capital Partners
target: Mosaic Sales Solutions Holding Company
Mosaic has established itself as a clear leader in helping brands connect with consumers in non-traditional ways, including retail events, community experiences, assisted selling, and online social media extensions. Mosaic conducts thousands of consumer events and retail visits across North America.
price ($mm)
$300
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/3/2014 via PR Newswire

Resource Interactive LLC, will acquire Ammirati

synopsis: Resource, the country's largest privately-held digital marketing firm, announced plans to acquire New York-based creative agency Ammirati. The move brings together two entrepreneurial and proudly independent companies to create a new breed creative agency with 400+ associates spanning five offices.
buyer: Resource Interactive LLC
Resource is the country's largest independent, digitally led marketing agency, with 350 employees and offices in Columbus, Chicago, Cincinnati and San Francisco. Resource builds OPEN Brands that empower consumers and deliver results through creativity, technology and content.
target: Ammirati
Ammirati is an independent marketing company that creatively solves business problems for their clients. Ammirati serves as a strategic partner with core capabilities in advertising, design, interactive and shopper marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/26/2014 via Market Watch

WPP Group, plc, acquired XMKT Group

synopsis: Advertising company WPP PLC said that it has agreed to acquire Shanghai, China, headquartered XMKT Group, a marketing services agency, for an undisclosed sum. XMKT is a professional marketing sevices agency specializing in experiential marketing solutions.
buyer: WPP Group, plc(WPPGY:$18,191.33)
WPP, through its operating companies, provides a comprehensive range of advertising and marketing services including: advertising; media investment management; public relations and public affairs; branding and identity; healthcare communications; direct marketing and specialist communications.
target: XMKT Group
XMKT is a professional marketing sevices agency specializing in experiential marketing solution development and management.
price ($mm)
rev ($mm)
$21
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/18/2014 via Market Wire

Illuminati Studios, acquired SolutionIQ

synopsis: Digital marketing agency, Illuminati Studios, has acquired SolutionIQ, LLC, a Florida-based marketing firm. The transaction brings together a skilled team with expertise in marketing strategy, design, technology, public relations and content; offering integrated digital marketing solutions to clients.
buyer: Illuminati Studios
Illuminati Studios is a full-service digital marketing agency with in-house experts in marketing, media, creative and technology. At Illuminati Studios, they focus their talents and experience to deliver bright ideas and brilliant results that help companies shine.
target: SolutionIQ
SolutionIQ works with small- to mid-size businesses, as an experienced marketing team and extension of their staff. They connect customers to businesses through smart, local marketing tactics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/31/2014 via BNC Analysis

SponsorsOne Inc., will acquire NFU Inc.

synopsis: SponsorsOne Inc, the new marketplace for social sponsorship and commerce, is pleased to announce that it has entered into a term sheet to acquire NFU Inc., a Toronto-based digital marketing and creative agency. NFU Inc. designs custom programs to nurture unwavering brand affinity.
buyer: SponsorsOne Inc.
SponsorsCloud is a social sponsorship platform that empowers brands to sponsor their enthusiasts. It includes all the tools for marketers and their agencies to conceive and launch social sponsorship campaigns that identifies, rewards and sponsors enthusiasts.
target: NFU Inc.
NFU Inc. is an experiential marketing agency that specializes in creating unique experiential encounters where brands own the moment, cementing their relationship with consumers. NFU Inc. designs custom programs to nurture unwavering brand affinity.
price ($mm)
$0.16
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/18/2013 via BNC Analysis

Grey Advertising Inc., will acquire RC&M

synopsis: Grey Advertising has agreed to acquire a majority stake in Indian rural communications and marketing services provider RC&M. RC&M is a marketing consultancy specializing in experiential marketing and communication.
buyer parent:WPP Group, plc
buyer: Grey Advertising Inc.
Grey Advertising, with 121 offices in 116 citiies in 94 countries, ranks among the largest global advertising companies. It is a full-service agency with a total offering that delivers best-in-class brand communications in every channel.
target: RC&M
RC&M is a marketing consultancy specializing in experiential marketing and communication. The agency’s ideas to connect, converse, relate to and be friends with distinct Indian consumers across the country are endorsed by leading multinational and national brands.
price ($mm)
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 11/11/2013 via PR Newswire

Match Marketing Group, acquired Circle One Marketing

synopsis: Match Marketing Group, North America's leading shopper marketing agency, has acquired Circle One Marketing of Norwalk CT. Circle One Marketing has evolved into a leading shopper marketing agency with expertise in areas such as interactive and viral marketing.
buyer: Match Marketing Group
Match Marketing Group, a leading shopper marketing and brand engagement agency based in Toronto, delivers innovative below-the-line marketing, sales and retail solutions to North America’s leading brands. Its client roster includes Fortune 100 companies across all major industry categories.
target: Circle One Marketing
Circle One Marketing, founded in 2001, has evolved into a leading shopper marketing agency with expertise in areas such as interactive and viral marketing. Circle One has an enviable reputation as an agency that starts with a penetrating insight and creates powerful campaigns across a mix of media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/11/2013 via PR Newswire

Allied Integrated Marketing, acquired Grand Central Marketing

synopsis: Allied Integrated Marketing, a full-service integrated marketing agency specializing in delivering targeted programs on a local, regional or national basis focused on the entertainment industry and consumer brands, announced that it has acquired Grand Central Marketing, Inc., one of the leading experiential marketing firms in the U.S.
buyer parent:Terry Hines & Associates Inc.
buyer: Allied Integrated Marketing
Allied Integrated Marketing delivers innovative campaigns on a local, regional and national basis, utilizing its network of 21 offices in the U.S. and Canada. Allied works with many of the best brands in entertainment and consumer marketing.
target: Grand Central Marketing
Grand Central Marketing is a leader in producing experiential marketing campaigns and brand-building events that generate national press coverage, social media buzz, consumer loyalty and sales.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2013 via BusinessWire

CROSSMARK, Inc., acquired Marketing Werks, Inc.

synopsis: CROSSMARK, a leading sales and marketing services company, has finalized the acquisition of Marketing Werks, the largest independent consumer-engagement company in the country. The acquisition signals the agencies’ shared objective to be a client’s total field marketing solutions provider.
buyer: CROSSMARK, Inc.
CROSSMARK is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. They help the most powerful brands in the world achieve their business objectives across a wide range of retail channels.
target: Marketing Werks, Inc.
Marketing Werks, Inc. is the largest independent consumer-engagement company in the United States. It offers multi-cultural, youth, event, mobile, and experiential marketing services, as well as retail sales program, press release and media support, and re-marketing services.
price ($mm)
$80
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/15/2013 via Company Press Release

Wasserman Media Group, LLC, acquired Ignite Europe Limited

synopsis: Ignite has joined global sports and entertainment specialist Wasserman Media Group. Since launching in 2002, Ignite has provided brand experiences for clients such as the NFL, Tesco and Vodafone and produced more than 10,000 event activations in more than 50 countries, pioneering the fusion of live events with digital and social media.
buyer: Wasserman Media Group, LLC
Wasserman Media Goup is a global sports and entertainment marketing company with leadership positions in athlete management, property representation, consulting and digital content.
target: Ignite Europe Limited
Ignite pioneered the fusion of live events with digital and social media. It has provided brand experiences for clients and produced more than 10,000 event activations, pioneering the fusion of live events with digital and social media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/5/2013 via BNC Analysis

Match Marketing Group, acquired SVM Inc.

synopsis: Match Marketing Group, North America's most integrated shopper marketing solutions provider, has acquired SVM of Montreal, Quebec's leading shopper marketing agency. SVM, with offices in Montreal has a strong national presence offering outstanding strategy, creative and promotional retail expertise.
buyer: Match Marketing Group
A leading shopper marketing and brand engagement agency based in Toronto, Match Marketing Group delivers innovative below-the-line marketing, sales and retail solutions to North America’s leading brands. Its client roster includes Fortune 100 companies across all major industry categories.
target: SVM Inc.
Founded in 1998, SVM is a team of shopper marketing experts known for their result-driven, shopper-centric approach. With top management personnel in both Montreal and Toronto, its agency can also rely on a Pan Canadian network of privileged contacts among the key retail players.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/24/2013 via Yahoo, Inc.

Quebecor Inc., acquired Gestev Inc.

synopsis: Quebecor is pleased to announce the acquisition of Gestev, a dynamic sporting and cultural event management company that enjoys a high profile throughout the Québec City area. Since Gestev was founded, its events and festivals have helped catapult the Québec City region on to the international stage.
buyer: Quebecor Inc.((TSX:QBR.A:$2,464.00)
Quebecor is a communications company with operations in North America, Europe, Latin America and India. Its subsidiaries are engaged in commercial printing, cable services, newspapers, broadcasting, music, books, videos, business telecommunications, interactive marketing and Internet portals.
target: Gestev Inc.
Gestev Inc. is an event management company specialized in management of sports and cultural events. Gestev develops and organizes distinctive events that stand out in Québec and internationally.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/15/2013 via BNC Analysis

Chime Communications PLC, acquired WARL Group Ltd

synopsis: Marcoms group Chime Communications has acquired London-based shopper marketing agency WARL from its shareholders Marcus Wilcox, Kerry Bateman and Brian Lloyd, for an initial consideration of £4.5m.
buyer: Chime Communications PLC(CICPF:$559.79)
Chime Communications plc, through its subsidiaries, provides public relations, advertising, sports marketing, market research, direct marketing, and design and event management consultancy services in the United Kingdom and internationally.
target: WARL Group Ltd
WARL, which was founded in 1998, is a London-based full service creative agency with a focus on changing consumer behaviour and delivering commercial benefit for brands.
price ($mm)
$6.83
rev ($mm)
$7
EBITDA ($mm)
EV / rev
2.7x
EV / EBITDA
closed 5/15/2013 via Company Press Release

CSM Sports and Entertainment, acquired PEOPLE Marketing China

synopsis: CSM Sport & Entertainment announced the acquisition of the Chinese communications and event management company PEOPLE Marketing founded by Irene Cheung. PEOPLE Marketing specialises in communications consultancy, concept development, event and activation management and public relations.
buyer parent:Chime Communications PLC
buyer: CSM Sports and Entertainment
CSM Sport & Entertainment is the fourth largest sports marketing agency in the world, comprising four major, internationally-recognised, operating companies; Essentially, Fast Track, ICON and iLUKA.
target: PEOPLE Marketing China
PEOPLE Marketing is a Chinese communications and event management company founded by Irene Cheung in 2008. PEOPLE Marketing specialises in communications consultancy, concept development, event and activation management and public relations.
price ($mm)
$3.30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/9/2013 via BNC Analysis

PS Live, acquired NewWorld Group

synopsis: Dentsu Inc. announced that Aegis Media, one of the two entities under the umbrella of its global operating unit Dentsu Aegis Network Ltd., has acquired the NewWorld Group, one of the leading brand activation and events specialists in the Benelux region. NewWorld will become part of Aegis Media's PS Live network.
buyer parent:Dentsu Inc.
buyer: PS Live
PS Live is the only agency that can deploy live content, generated by consumers taking part in their brand experience, to Digital Out of Home networks in one seamless offer.
target: NewWorld Group
NewWorld Group specializes in experiential marketing, live communication and field marketing in the three Benelux countries of Belgium, the Netherlands and Luxembourg.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/18/2013 via BNC Analysis

Miroma Ventures, acquired Brandspace Ltd.

synopsis: Miroma Ventures has confirmed the acquisition of Brandspace. Brandspace provides agencies and brands with unrivalled experience of experiential marketing space in high footfall, long dwell-time destinations across the UK. It is known for its pop-up marketing campaigns in shopping centres and airports.
buyer: Miroma Ventures
Miroma Ventures invests in and acquires businesses with a consumer or media focus and the potential for explosive growth. Its portfolio of companies benefit from its capital, high level expertise and global network.
target: Brandspace Ltd.
Brandspace provides agencies and brands with unrivalled experience of experiential marketing space in high footfall, long dwell-time destinations across the UK. It specializes in brokering deals between brands and venues to provide face to face marketing opportunities for promotional activities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/4/2013 via Reuters

McCann Worldgroup, acquired End To End Marketing Solutions Pvt. Ltd.

synopsis: McCann Worldgroup has acquired Bangalore-based database marketing firm End To End Marketing Solutions Pvt Ltd. End To End is a marketing services agency. Its services include direct marketing, targeted and niche marketing, lead generation, e-mail marketing, telemarketing, demand generation events and channel marketing.
buyer parent:Interpublic Group of Companies, Inc.
buyer: McCann Worldgroup
McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson; MRM; Momentum; McCann Health; and Craft Worldwide.
target: End To End Marketing Solutions Pvt. Ltd.
End To End Marketing is a database driven integrated marketing services company having a focus on facilitating relevant conversations between clients and their target audience. Its services include direct marketing, event marketing, market intelligence and research, customer relationship management.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/14/2013 via BNC Analysis

Facebook, acquired Hot Studio

synopsis: Facebook announced that it has acquired Hot Studio, a design agency based in San Francisco and New York, to build new tools for brands and businesses on the social network. Its services include brand strategy, data visualization, mobile apps, and much more.
buyer: Facebook(FB:$7,872.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world.
target: Hot Studio
Hot Studio is a leading experience design company. Its services include: Strategy (customer experience, brand strategy, content strategy); Design (brand identity, application design, web design); and Technology (web applications, open source, R&D).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/14/2013 via Company Press Release

Kubik Inc, purchased US Business from RapierGroup Inc.

synopsis: Kubik Inc. is pleased to announce it has acquired the US business interests of RapierGroup Inc. Rapiergroup, Inc., an events agency, provides live and face-to-face communications in the United States and internationally.
buyer: Kubik Inc
Kubik is a full-service 3D marketing firm specializing in Face-to-Face Experiential Events, Trade Show Exhibits & Museums.
seller: RapierGroup Inc.
Rapiergroup, Inc., an events agency, provides live and face-to-face communications in the United States and internationally. The company offers display solutions, exhibitions and environment, conferences and events, graphics and print, and interactive and digital media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2013 via PR Newswire

MMT, acquired Spectaclar Design Group

synopsis: Metromedia Technologies (MMT) has acquired Spectacular Design Group (SDG). Co-Launched in 2010 by Tony Sinodinos , SDG designs, engineers, develops and produces digital marketing projects across a wide spectrum of venues, focusing on high-end boutique solutions.
buyer: MMT
MetroMedia Technologies (MMT) is a media display company serving the advertising, sports and commercial graphics industries since 1987 with innovative systems and solutions for large format installations.
target: Spectaclar Design Group
Spectacular Design Group is a pioneer firm in the ever-evolving landscape of experiential marketing. Many companies have ambitious visions of how to connect their brands with their customer and fan base. They transform these visions from an idea into an engaging reality on the street.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/11/2012 via Company Press Release

Acosta, Inc., will acquire Mosaic Sales Solutions Holding Company

synopsis: Acosta Sales & Marketing announced it has signed a definitive agreement to acquire Mosaic Sales Solutions, a leading sales and merchandising, experiential marketing and interactive firm. Mosaic helps brands connect with consumers in non-traditional ways, including retail events, community experiences, and online social media extensions.
buyer parent:Thomas H. Lee Partners, L.P.
buyer: Acosta, Inc.
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
target parent: Court Square Capital Partners
target: Mosaic Sales Solutions Holding Company
Mosaic has established itself as a clear leader in helping brands connect with consumers in non-traditional ways, including retail events, community experiences, assisted selling, and online social media extensions. Mosaic conducts thousands of consumer events and retail visits across North America.
price ($mm)
$300
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/12/2014 via BusinessWire

Acosta, Inc., will acquire Anderson Daymon Worldwide

synopsis: Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced it has signed a definitive agreement to acquire Anderson Daymon Worldwide, the premier sales and marketing agency that exclusively serves Costco Wholesale, a multi-billion dollar global retailer.
buyer parent:Thomas H. Lee Partners, L.P.
buyer: Acosta, Inc.
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
target: Anderson Daymon Worldwide
Anderson Daymon has represented brands and private label products exclusively to Costco Wholesale. Its mission is to source, develop and sell products and services that provide the greatest quality and value to Costco club members both domestically and internationally.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/3/2013 via Company Press Release

Acosta, Inc., acquired Dynamic Marketing Group, Inc.

synopsis: Acosta has announced the acquisition of Dynamic Marketing Group, a group of professional consultants and marketers who specialize in marketing non-food products to the foodservice industry. The company is based in Raleigh, North Carolina.
buyer parent:Thomas H. Lee Partners, L.P.
buyer: Acosta, Inc.
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
target: Dynamic Marketing Group, Inc.
Dynamic Marketing Group is a group of professional consultants and marketers who specialize in marketing non-food products to the foodservice industry. The company is based in Raleigh, North Carolina.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/11/2012 via Company Press Release

Acosta, Inc., will acquire Mosaic Sales Solutions Holding Company

synopsis: Acosta Sales & Marketing announced it has signed a definitive agreement to acquire Mosaic Sales Solutions, a leading sales and merchandising, experiential marketing and interactive firm. Mosaic helps brands connect with consumers in non-traditional ways, including retail events, community experiences, and online social media extensions.
buyer parent:Thomas H. Lee Partners, L.P.
buyer: Acosta, Inc.
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
target parent: Court Square Capital Partners
target: Mosaic Sales Solutions Holding Company
Mosaic has established itself as a clear leader in helping brands connect with consumers in non-traditional ways, including retail events, community experiences, assisted selling, and online social media extensions. Mosaic conducts thousands of consumer events and retail visits across North America.
price ($mm)
$300
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/5/2011 via Reuters

Thomas H. Lee Partners, L.P., will acquire Acosta, Inc.

synopsis: Thomas H. Lee Partners LP plans to buy food marketer Acosta Inc from private-equity firm AEA Investors LP for more than $2 billion.
buyer: Thomas H. Lee Partners, L.P.
Thomas H. Lee Partners, L.P. is one of the largest and oldest private equity investment firms in the United States and has raised and managed almost $20 billion of capital, making investments in over 100 businesses since its founding in 1974.
target parent: AEA Investors LP
target: Acosta, Inc.
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
price ($mm)
$2,000
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/7/2010 via GlobeNewswire

Acosta Sales and Marketing Company, acquired Frontline Marketing Inc.

synopsis: Alloy, Inc., one of the country's largest providers of targeted media and marketing programs, announced the sale of its FrontLine in-store marketing division to Acosta Sales and Marketing.
buyer: Acosta Sales and Marketing Company
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
target parent: Alloy Media + Marketing
target: Frontline Marketing Inc.
Frontline provides advertisers with efficient point-of-purchase advertising and merchandising solutions, giving packaged goods companies the means to measurably increase sales in some of the country’s largest retailers, including Safeway, Kroger, and Albertsons.
price ($mm)
$39
rev ($mm)
$21
EBITDA ($mm)
EV / rev
1.8x
EV / EBITDA
closed 12/3/2009 via BusinessWire

Acosta Sales and Marketing Company, acquired TrueDemand Software

synopsis: Acosta Sales and Marketing Company has acquired selected assets from TrueDemand Software, a leading provider of store-level insights and analytics solutions for consumer packaged goods (CPG) companies.
buyer: Acosta Sales and Marketing Company
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
target: TrueDemand Software
TrueDemand, provides software and services that help CPG companies lift sales while improving store operations, replenishment and supply chain business processes. The solution enables client teams to assess daily sales performance and to take action on specific recommendations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/5/2011 via Reuters

Thomas H. Lee Partners, L.P., will acquire Acosta, Inc.

synopsis: Thomas H. Lee Partners LP plans to buy food marketer Acosta Inc from private-equity firm AEA Investors LP for more than $2 billion.
buyer: Thomas H. Lee Partners, L.P.
Thomas H. Lee Partners, L.P. is one of the largest and oldest private equity investment firms in the United States and has raised and managed almost $20 billion of capital, making investments in over 100 businesses since its founding in 1974.
target parent: AEA Investors LP
target: Acosta, Inc.
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
price ($mm)
$2,000
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/7/2010 via GlobeNewswire

Acosta Sales and Marketing Company, acquired Frontline Marketing Inc.

synopsis: Alloy, Inc., one of the country's largest providers of targeted media and marketing programs, announced the sale of its FrontLine in-store marketing division to Acosta Sales and Marketing.
buyer: Acosta Sales and Marketing Company
Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.
target parent: Alloy Media + Marketing
target: Frontline Marketing Inc.
Frontline provides advertisers with efficient point-of-purchase advertising and merchandising solutions, giving packaged goods companies the means to measurably increase sales in some of the country’s largest retailers, including Safeway, Kroger, and Albertsons.
price ($mm)
$39
rev ($mm)
$21
EBITDA ($mm)
EV / rev
1.8x
EV / EBITDA
closed 4/24/2007 via BusinessWire

Alloy, Inc., acquired Frontline Marketing Inc.

synopsis: Alloy, Inc., a nontraditional media services company, announced today that it has acquired the operating assets of Frontline Marketing, Inc., a national in-store advertising and display network comprising approximately 8,000 grocery stores.
buyer: Alloy, Inc.(ALOY:$0.00)
Alloy, Inc. is a media, marketing services and direct marketing company targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls in the United States between the ages of 10 and 24.
target: Frontline Marketing Inc.
Frontline provides advertisers with efficient point-of-purchase advertising and merchandising solutions, giving packaged goods companies the means to measurably increase sales in some of the country’s largest retailers, including Safeway, Kroger, and Albertsons.
price ($mm)
$5.80
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/12/2011 via BusinessWire

Coupons.com Incorporated, acquired Couponstar

synopsis: Coupons.com Incorporated, the recognized leader in digital coupons, including online printable, social, mobile and loyalty card promotions, announced the acquisition of the remaining 50 percent ownership of its UK joint-venture Couponstar Ltd, the European leader for digital coupons promotions.
buyer: Coupons.com Incorporated
Coupons.com Inc. is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company’s products include Coupons.com, as well as Grocery iQ and Coupons.com mobile applications.
target: Couponstar
Couponstar Ltd is the European leader for digital coupons promotions. Couponstar provides secure digital coupon (and voucher) solutions for fast moving consumer goods manufacturers and supermarket retailers across Europe.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/23/2006 via BusinessWire

Coupons, Inc., acquired Couponstar

synopsis: Coupons, Inc., the leading North American provider of printable coupon marketing and technology solutions, has acquired a 50 percent interest in Cashstar International, the Australian parent of Couponstar Ltd (UK) and Couponstar Pty Limited (Australia), companies that provide printable coupon marketing solutions within Europe, Asia, and Australia.
buyer: Coupons, Inc.
Coupons, Inc. is the global leader in interactive coupon solutions, providing clients with complete coupon promotional opportunities that appeal to key customer demographics. Coupons' innovative marketing technology solutions help top brands and retailers reach consumers on thousands of Web sites.
target: Couponstar
Couponstar, is a digital marketing and promotions company that specializes in "powering online printed coupon solutions(R)". Couponstar holds the exclusive global license for the Coupons, Inc. technology platform outside of North America.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/19/2012 via BusinessWire

Warburg Pincus, will acquire CROSSMARK, Inc.

synopsis: CROSSMARK, a leading sales and marketing services company in the consumer goods industry, announced that it has entered into a definitive merger agreement with an affiliate of Warburg Pincus, a leading global private equity firm focused on growth investing, whereby Warburg Pincus will make a majority investment in CROSSMARK.
buyer: Warburg Pincus
Warburg Pincus is a leading global private equity firm. The firm has more than $30 billion in assets under management. Its active portfolio of more than 125 companies is highly diversified by stage, sector and geography.
target: CROSSMARK, Inc.
CROSSMARK is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. They help the most powerful brands in the world achieve their business objectives across a wide range of retail channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/17/2010 via BusinessWire

IHS, Inc., acquired CSM Worldwide

synopsis: IHS Inc., a leading global source of critical information and insight, announced the acquisition of CSM Worldwide, a leading automotive market forecasting firm dedicated to providing automotive suppliers with market information and production, powertrain and sales forecasting.
buyer: IHS, Inc.(IHS:$1,529.87)
IHS is a leading global source of critical information and insight, dedicated to providing the most complete and trusted information and expertise. IHS product and service solutions span four areas of information: Energy, Product Lifecycle, Security, and Environment, all supported by Macroeconomics.
target: CSM Worldwide
CSM Worldwide provides trusted automotive market forecasting services and strategic advisory solutions to the world's top automotive manufacturers, suppliers and financial organizations.
price ($mm)
$25
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/1/2010 via PR Newswire

Lead Dogs, InteliTarget & Left Coast Marketing merged with Invenio Marketing Solutions,

synopsis: Invenio Marketing Solutions, a full-service marketing company focused on the lead development and revenue growth of business-to-business and nonprofit organizations, announced it is open for business. The company was created through the merger of The Lead Dogs, InteliTarget and Left Coast Marketing.
buyer: Invenio Marketing Solutions
Invenio Marketing Solutions is a full-service marketing company focused on the lead development and revenue growth of business-to-business and nonprofit organizations.
target: Lead Dogs, InteliTarget & Left Coast Marketing
The Lead Dogs outsourced inside sales and telesales services. InteliTarget has served as the outsourced inside sales partner for businesses. Left Coast Marketing is a marketing firm focused on helping nonprofit performing arts centers with branding, marketing, telesales and telefunding services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/18/2010 via PR Newswire

NetLine Corporation, acquired All About Sales, Inc.

synopsis: NetLine Corporation, a leader in integrated business-to-business marketing solutions, announced the acquisition of All About Sales, Inc., a leading pay-for-performance sales engagement business. NetLine provides targeted online lead generation services for Advertisers, Marketers, and Publishers.
buyer: NetLine Corporation
NetLine Corporation is a leading B2B integrated marketing solutions provider, delivering proven pay-for-performance results for clients that include Hewlett Packard, Juniper Networks, Microsoft Corporation, Oracle, and Universal McCann, among others.
target: All About Sales, Inc.
All About Sales is a boutique sales and marketing firm providing high value customer acquisition and direct marketing solutions. All About Sales helps companies solve classic target market penetration and customer acquisition problems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2011 via BusinessWire

RichRelevance, Inc., acquired Searchandise Commerce

synopsis: RichRelevance has acquired Searchandise Commerce, the pioneer in retail search media. The acquisition expands RichRelevance’s monetization and award-winning Shopping Media capabilities to enable new strategies for reaching consumers with relevant brand advertising, deep in the purchase funnel on premium retail sites.
buyer: RichRelevance, Inc.
RichRelevance powers personalized shopping experiences for the world’s largest and most innovative retail brands. It helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping.
target: Searchandise Commerce
Searchandise Commerce is an innovator in site monetization and retail media, pioneering the Retail Search Media space with the first retail search network for product manufacturers, their agencies and retail channel partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2011 via BNC Analysis

Lake Capital, acquired Viamedia

synopsis: Viamedia, a provider of outsourced local advertising sales services to video service operators, announced that it has partnered with and received a significant investment from Lake Capital, a private equity firm that invests exclusively in service-based companies.
buyer: Lake Capital
Lake Capital, with professionals in Chicago and London, partners with strong executives capable of managing larger, growth-oriented businesses focused on consolidation opportunities that are international in scope.
target: Viamedia
Viamedia is the leading independent provider of DMA based Cable TV advertising sales and commercial delivery in the US. Viamedia is focused on providing television systems across the country with dependable, high quality representation of their advertising inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2011 via PR Newswire

Kelley Habib John, acquired Seidler Bernstein Inc.

synopsis: Kelley Habib John, a Boston-based strategic brand activation firm, has announced its acquisition of Cambridge-based Seidler Bernstein, a healthcare marketing communications firm specializing in the medical device, diagnostics, and research industries.
buyer: Kelley Habib John
For more than two decades, Kelley Habib John has operated as a hybrid between a strategic consultancy and a brand communications agency, helping organizations realize their vision and drive business success by using proven methodologies to strategically activate their brands.
target: Seidler Bernstein Inc.
Seidler Bernstein is a healthcare marketing communications firm specializing in the medical device, diagnostics, and research industries. The company uncovers customer needs and perceptions, market trends and competitive threats through a variety of resources.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/14/2011 via PR Newswire

Qin Jia Yuan Media Services Company, Ltd., will acquire Clear Light Group Limited

synopsis: Qin Jia Yuan Media Services Company Limited has announced that it has entered into an agreement for the acquisition of a 55% controlling stake of Clear Light Group Limited, a leading TV advertising agency in China, through a wholly owned subsidiary.
buyer: Qin Jia Yuan Media Services Company, Ltd.
Founded in 1995, Qin Jia Yuan Media Services Company is one of the leading enterprises engaged in a diversified, foreign-owned media business in China with leading capabilities in cross-media advertising sales, television content production and marketing services.
target: Clear Light Group Limited
Clear Light Group is a leading TV advertising agency in China, primarily engaged in the sales and brokering of advertising for provincial and local television stations in Southern China.
price ($mm)
$4.04*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/10/2011 via PR Newswire

Entravision Communications Corporation, acquired Lotus Entravision Reps

synopsis: Entravision Communications Corporation has announced that it has acquired the remaining 50% interest in Lotus Entravision Reps (LER), a national sales rep firm representing more than 156 Spanish-language radio stations, from Lotus Communications Corporation.
buyer: Entravision Communications Corporation(EVC:$0.00)
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and outdoor operations to reach approximately 75% of Hispanic consumers across the United States, as well as the border markets of Mexico.
target parent: Lotus Communications Corporation
target: Lotus Entravision Reps
Lotus Entravision Reps (LER) specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms. LER hosts one of the largest national advertising sales forces representing over 156 Spanish-language radio stations.
price ($mm)
$0.70*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2011 via BNC Analysis

The Nielsen Company, Inc., acquired MEMRB Retail Tracking Services Ltd.

synopsis: Nielsen has acquired the bulk of retail sales tracking firm MEMRB Retail Tracking Services Ltd., a market research company.
buyer: The Nielsen Company, Inc.(NLSN:$5,703.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties.
target parent: Symphony Technology Group
target: MEMRB Retail Tracking Services Ltd.
MEMRB Retail Tracking Services Ltd. provides market research solutions in Central/Eastern Europe, the Middle East, Pakistan, and North Africa.
price ($mm)
$65
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2011 via GlobeNewswire

Mount Knowledge Holdings, Inc., acquired Mount Knowledge USA, Inc.

synopsis: Mount Knowledge Holdings, Inc., an educational software development, sales and training company offering proprietary learning products and training services worldwide, announced it has acquired a majority stake in Mount Knowledge USA, Inc. from Birch First Advisors, LLC, a limited liability company owned by Birch First Trust.
buyer: Mount Knowledge Holdings, Inc.(MKHD:$0.00)
Mount Knowledge Holdings, Inc. is an educational software development, sales and training company offering innovative and proprietary "real-time self learning" software products and teaching services for both corporate and direct consumer markets worldwide.
target parent: Birch First Trust
target: Mount Knowledge USA, Inc.
Mount Knowledge, USA, Inc. is a privately-held Nevada corporation formed in September 2009. The Company was founded as a marketing and sales company by Erwin Sniedzins, the Chairman of the Company's board of directors and the founder and author of the Mount Knowledge™ learning products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
*Price paid does not equal Enterprise Value as the buyer aqcuired less than 100% of target

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Geography
Matching Companies
Ticker: CICPF
 
 
 
 
 
 
 
 
Chime Communications PLC
Chime Communications PLC
Chime Communications plc, through its subsidiaries, provides public relations, advertising, sports marketing, market research, direct marketing, and design and event management consultancy services in the United Kingdom and internationally.
year
2012
rev ($mm)
$559.79
EBITDA ($mm)
$18.80
EBIT ($mm)
$8.67
Net Income ($mm)
Employees
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Ticker:
 
 
 
 
 
 
 
 
Agent X
Agent X
Agent X is a one-to-one marketing agency bridging brand experiences in the digital and live spaces. The agency is focused on strategic planning, creative services, experiential marketing, and measurement and insight analysis.
year
rev ($mm)
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Ticker:
 
 
 
 
 
 
 
 
Ammirati
Ammirati
Ammirati is an independent marketing company that creatively solves business problems for their clients. Ammirati serves as a strategic partner with core capabilities in advertising, design, interactive and shopper marketing.
year
rev ($mm)
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Ticker:
 
 
 
 
 
 
 
 
Anthem Media Group
Anthem Media Group
Anthem Media Group is a portfolio of diverse media brands and service companies. Anthem Media Group provides messaging, social media, sports marketing, content development, and lead generation services in the United States.
year
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Ticker:
 
 
 
 
 
 
 
 
BlueFocus Communication Group
BlueFocus Communication Group
BlueFocus Communication Group is China's largest marketing services group. It owns a range of PR, media buying, experiential, digital, digital advertising and network gaming businesses in China. The company was founded in 1996 and is headquartered in Beijing.
year
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Ticker:
 
 
 
 
 
 
 
 
Kubik Inc
Kubik Inc
Kubik is a full-service 3D marketing firm specializing in Face-to-Face Experiential Events, Trade Show Exhibits & Museums.
year
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Ticker:
 
 
 
 
 
 
 
 
Match Marketing Group
Match Marketing Group
Match Marketing Group, a leading shopper marketing and brand engagement agency based in Toronto, delivers innovative below-the-line marketing, sales and retail solutions to North America’s leading brands. Its client roster includes Fortune 100 companies across all major industry categories.
year
rev ($mm)
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  • drill down
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Ticker:
 
 
 
 
 
 
 
 
Moosylvania
Moosylvania
Moosylvania is “The Great State Of Design” where insights are hatched in its globally ranked research facility and brought to life in Digital, Branding, Promotion and Experiential marketing. Clients include Bacardi USA brands, Balance Bar, Capital One, Deans Foods, and Enterprise Rent-A-Car.
year
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Ticker:
 
 
 
 
 
 
 
 
NFU Inc.
NFU Inc. is an experiential marketing agency that specializes in creating unique experiential encounters where brands own the moment, cementing their relationship with consumers. NFU Inc. designs custom programs to nurture unwavering brand affinity.
year
rev ($mm)
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  • drill down
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Ticker:
 
 
 
 
 
 
 
 
Project: WorldWide
Project: WorldWide
Project: WorldWide is a privately owned, independent and global network of specialized agencies that gives marketers access to big ideas and the ability to deliver those ideas across multiple channels in a seamless, integrated fashion.
year
rev ($mm)
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Ticker:
 
 
 
 
 
 
 
 
RapierGroup Inc.
RapierGroup Inc.
Rapiergroup, Inc., an events agency, provides live and face-to-face communications in the United States and internationally. The company offers display solutions, exhibitions and environment, conferences and events, graphics and print, and interactive and digital media.
year
rev ($mm)
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  • drill down
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Ticker:
 
 
 
 
 
 
 
 
RC&M
RC&M
RC&M is a marketing consultancy specializing in experiential marketing and communication. The agency’s ideas to connect, converse, relate to and be friends with distinct Indian consumers across the country are endorsed by leading multinational and national brands.
year
rev ($mm)
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Employees
  • drill down
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Ticker:
 
 
 
 
 
 
 
 
The Marc Edward Agency
The Marc Edward Agency
Marc Edward Agency has positioned itself as a niche consumer promotions and marketing agency specialising in below-the-line marketing to young adults.
year
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Ticker:
 
 
 
 
 
 
 
 
WRG Creative Communications
WRG Creative Communications
WRG Creative Communications is an independent experiential agency specialising in integrated marketing and events with offices in the UK, the USA, and the Middle East.
year
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Ticker: OMC
 
 
 
 
 
 
 
 
Omnicom Group Inc.
Omnicom Group Inc.
Omnicom Group Inc. is a global advertising and marketing communications services company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services.
year
2013
rev ($mm)
$14,584.50
EBITDA ($mm)
$2,151.50
EBIT ($mm)
$1,866.70
Net Income ($mm)
$991.10
Employees
71800
  • drill down
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