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PRIMIS Marketing Group, acquired MarketModels, Inc.

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Like MarketModels, Inc.

closed 10/17/2005 via BusinessWire

PRIMIS Marketing Group, acquired MarketModels, Inc.

See 689 Comparable Transactions
synopsis: PRIMIS Marketing Group announced the acquisition of MarketModels, Inc. MarketModels, provides analytics, modeling and data integration solutions that convert customer and prospect data into marketing intelligence, improves marketing efficiency across all channels and optimizes customer marketing programs.
buyer parent:Parthenon Capital
buyer: PRIMIS Marketing Group
A leader in database marketing services, AccuData Integrated Marketing (tm) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.
target: MarketModels, Inc.
MarketModels has core competencies in all aspects of database marketing, data management and analytics, including profile, predictive and segmentation models at both the business and consumer level. This includes analytics for acquisition, retention, lead conversion, campaign management and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2006 via

Visual Sciences merged with WebSideStory, Inc.,

See 689 Comparable Transactions
synopsis: Visual Sciences, the leading provider of streaming data analysis and visualization software and services, announced today that it has entered into a definitive agreement to merge with WebSideStory, a leading provider of integrated, on-demand digital marketing applications.
buyer: WebSideStory, Inc.
WebSideStory is a leading provider of on-demand web analytics services. WebSideStory's services collect data from web browsers, process that data and deliver reports of online behavior to our customers on demand.
target: Visual Sciences
Visual Sciences is the leading provider of streaming data analysis and visualization software and managed services. Our enterprise applications, Visual Site® and Visual Call™, improve the financial and operational performance of Internet and voice response customer channels, systems and properties.
price ($mm)
$59
rev ($mm)
$9
EBITDA ($mm)
$1
EV / rev
6.7x
EV / EBITDA
54.8x
closed 4/2/2007 via BusinessWire

Alterian, purchased Campaign Calculus 2.0 from The Customer Partnership

See 699 Comparable Transactions
synopsis: Alterian, the leading global provider of software for Analytically Led Integrated Marketing, has acquired all intellectual property and rights for the software product Campaign Calculus 2.0 from The Customer Partnership.
buyer: Alterian(ALN:$184.18)
Alterian is a global provider of integrated database marketing, customer insight and marketing execution solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight.
seller: The Customer Partnership
TCP is a product development and innovation consultancy focused entirely on making direct and on-line marketing more effective.Campaign Calculus has been developed over time with extensive client involvement and has been tested in many different vertical markets.
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closed 9/22/2005 via PR Newswire

Cat Trail Capital, LLC, acquired IntellaKey

See 699 Comparable Transactions
synopsis: The merchant banking firm Cat Trail Capital, LLC announced today the purchase, relaunch and renaming of Centrport to IntellaKey, a Norwalk based company specializing in technology-driven behavioral marketing.
buyer: Cat Trail Capital, LLC
Cat Trail Capital, LLC is a merchant bank that focuses on financial investments and private equity transactions favoring small to middle-market companies within the media and technology sectors. Cat Trail partners with its portfolio companies with hands-on corporate involvement, to develop life-cycl
 target: IntellaKey
IntellaKey helps leading marketing organizations drive greater ROI from existing investments by coordinating their disparate marketing systems (such as ad servers, call centers, websites and direct mail) into a unified one-to-one marketing platform.
price ($mm)
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closed 1/1/2004 via BusinessWire

Acxiom Corporation, acquired Claritas Europe B.V.

See 699 Comparable Transactions
synopsis: Acxiom(R) Corporation (Nasdaq: ACXM) today announced that the transaction to acquire the Claritas Europe group of companies from VNU N.V. of Haarlem, The Netherlands, for 33.5 million euros ($40.40 million) in cash, has been completed and is effective January 1, 2004.
buyer: Acxiom Corporation(ACXM:$1,159.97)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership.
target parent: The Nielsen Company, Inc.
target: Claritas Europe B.V.
Our mission is to improve our clients´sales and marketing effectiveness and overall profitability by helping them focus on their best customers and market opportunities, formulate strategies, implement programs, and measure results. We do this through innovative application of data, technology and
price ($mm)
$41
rev ($mm)
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closed 9/11/2006 via BusinessWire

Alterian, acquired Nvigorate Ltd

See 703 Comparable Transactions
synopsis: Alterian, the leading global provider of Analytics Led Integrated Marketing technology, has acquired Marketing Resource Management software provider Nvigorate Limited. The entire Nvigorate staff will be joining Alterian and the existing management team will remain in place.
buyer: Alterian(ALN:$184.18)
Alterian is a global provider of integrated database marketing, customer insight and marketing execution solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight.
target: Nvigorate Ltd
Nvigorate helps marketing director's review, reinvigorate, roll-out and realise business and technological change to fundamentally transform the marketing organisation.
price ($mm)
$5.34
rev ($mm)
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closed 10/17/2012 via BNC Analysis

Microsoft Dynamics, acquired MarketingPilot Software, LLC

See 731 Comparable Transactions
synopsis: Microsoft has acquired MarketingPilot, a developer of integrated marketing applications. The MarketingPilot software will become part of the Microsoft Dynamics CRM platform. MarketingPilot develops integrated software for marketing departments and ad agencies that help them manage and execute all their marketing campaigns and activities.
buyer parent:Microsoft Corporation
buyer: Microsoft Dynamics(:$0.00)
Microsoft Dynamics delivers a compelling suite of software solutions to help improve financial, customer relationship, and supply chain management.
target: MarketingPilot Software, LLC
Founded in 2001, MarketingPilot Software LLC develops marketing resource management, agency management, digital asset management, media buying/planning and event management software. Marketing leaders choose MarketingPilot to achieve improved operational performance and marketing success.
price ($mm)
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closed 10/6/2010 via PR Newswire

IBM, acquired Unica Corporation

See 731 Comparable Transactions
synopsis: IBM announced the closing of its acquisition of Unica Corporation. Through Unica, IBM is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences.
buyer: IBM(IBM:$104,507.00)
IBM is the world's largest information technology company. Drawing on resources from across IBM and key IBM Business Partners, IBM offers a wide range of services, solutions and technologies that enable customers, large and small, to take full advantage of the new era of on demand business.
target: Unica Corporation(UNCA:$109.20)
Unica Corporation is a leading global provider of EMM ("Enterprise Marketing Management") software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations.
price($mm)[EV]
$452 [$409]
rev ($mm)
$109
EBITDA ($mm)
$10
EV / rev
4.1x
EV / EBITDA
44.3x
closed 4/4/2012 via BusinessWire

Yardi Systems, Inc., acquired PopCard

See 631 Comparable Transactions
synopsis: Yardi announced its acquisition of Lead Tracking Solutions, creator of the PopCard™, a patented and complete lead tracking and lead management software solution. PopCard’s fully integrated lead-to-lease solution automates the tracking of rental prospects and helps maximize marketing dollars.
buyer: Yardi Systems, Inc.
Yardi Systems is a leading provider of cost-effective, high-performance real estate software solutions. With the products comprising its Yardi Voyager™ Senior Housing Suite and Yardi Investment Suite™, Yardi Voyager is the most comprehensive senior housing management platform on the market.
target: PopCard
Lead Tracking Solutions's PopCard is a fully integrated lead-to-lease solution that automates the tracking of rental prospects to help maximize marketing dollars. The PopCard automatically captures prospect leads and instantly alerts users when new leads arrive.
price ($mm)
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closed 2/16/2012 via BusinessWire

Viggle, acquired Loyalize, Inc.

See 1083 Comparable Transactions
synopsis: ViggleSM, a loyalty program for television created by Function(x) Inc.™, announced its acquisition of the assets and business of LoyalizeSM, a technology company that enables brands and content providers to engage with nationwide audiences during live TV shows.
buyer parent:Function(x) Inc.
buyer: Viggle(VGGL:$2.54)
Viggle is a loyalty program for television owned by Function(x) Inc that gives people real rewards for checking into the television shows they’re watching.
target: Loyalize, Inc.
Loyalize is an audience participation company that provides white-label services for brands and content providers to engage nationwide audiences during live TV shows, sporting events, and political debates.
price ($mm)
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closed 11/1/2010 via Market Wire

Dachis Corporation, Inc., acquired Stuzo Inc

See 85 Comparable Transactions
synopsis: Dachis Group, a Social Business services company, announced the acquisition of Stuzo, one of the largest Facebook Preferred Developers and provider of social marketing platforms, social marketing programs, and social marketing applications to help global marketers effectively develop, deploy and maintain their social marketing efforts on Facebook.
buyer parent:Austin Ventures, L.P.
buyer: Dachis Corporation, Inc.
Dachis Group is a leading Social Business consultancy. Through its three main Social Business practice areas, Social Business Strategy, Social Business Engagement, and Social Business Intelligence, Dachis Group helps large organizations become more connected and engaged with their constituents.
target: Stuzo Inc
Stuzo is a creative technology company specializing in the development of user-centric social media marketing platforms, programs and applications.
price ($mm)
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announced 11/2/2009 via BusinessWire

NCR Corp., will acquire Netkey, Inc.

See 654 Comparable Transactions
synopsis: NCR Corporation announced that it has purchased the assets of Netkey, Inc., a market-leading provider of kiosk and digital signage software applications used by leading companies to deliver a growing range of multi-industry self-service applications such as gift registry, guided selling, endless aisle and human resources functions.
buyer: NCR Corp.(NCR:$5,443.00)
NCR Corporation is a global technology company that provides solutions designed specifically to enable its customers to build, expand and enhance their relationships with their customers by facilitating transactions and transforming data from transactions into useful business information.
target: Netkey, Inc.
Netkey is a recognized leading provider of enterprise-class software for the development, deployment, management and security of self-service kiosk and digital signage applications, content and devices.
price ($mm)
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closed 5/18/2009 via BusinessWire

Merkle, Inc., acquired CognitiveData, Inc.

See 632 Comparable Transactions
synopsis: Merkle one of the nation’s largest and fastest growing database marketing agencies, announced the acquisition of CognitiveDATA, a marketing technology company that helps retailers, insurance providers, nonprofits and financial services organizations ensure the accuracy of mail files and eliminate waste in their direct mail programs.
buyer: Merkle, Inc.
Merkle is one of the nation’s largest and fastest growing database marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.
target: CognitiveData, Inc.
CognitiveDATA is a marketing technology company recognized as the thought leader of data quality technology. Our focus is upon building response-driven solutions that enable direct marketers to optimize their marketing expenditures.
price ($mm)
rev ($mm)
$19
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/20/2007 via BusinessWire

ImmediateFX, LLC, acquired The Hendry Corporation

See 669 Comparable Transactions
synopsis: ImmediateFX, a subsidiary of Symphony Technology Group, today announced the acquisition of The Hendry Corporation, a strategic marketing consulting and software company, to extend the company’s strategic marketing insight business solutions platform.
buyer parent:Symphony Technology Group
buyer: ImmediateFX, LLC
Founded as part of the Symphony Technology Group family of companies, Symphony Marketing Solutions (SMS) is now the gold standard for creation of both market and customer insights.
target: The Hendry Corporation
The Hendry Corp. provides strategic insights on how consumers make purchase choices across a vast array of categories and industries. The business is a premier Market Structure provider for several industries focusing on assisting clients with understanding the consumer decision process.
price ($mm)
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closed 10/4/2006 via PR Newswire

Commerce Planet, Inc., acquired Interaccurate, Inc.

See 669 Comparable Transactions
synopsis: Commerce Planet, Inc. successfully closes the acquisition of Interaccurate, Inc. a software development and online hosting Company. In addition to acquiring software intellectual property, the Company will also take possession of the web hosting facility that currently processes Commerce Planet's online traffic.
buyer: Commerce Planet, Inc.(CPNE.OB:$7.34)
Commerce Planet is a publicly traded, internet based media company. The Company offers online media products, lead generation services and marketing tools to its client partners. Commerce Planet offers an internet turnkey media solution through its network of wholly owned subsidiaries.
target: Interaccurate, Inc.
Interaccurate, through its years of industry programming experience and support of Commerce Planet operations has internally developed a myriad of marketing software tools that have contributed to their clients' success.
price ($mm)
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closed 11/10/2006 via BusinessWire

Xerox Corporation, acquired XMPie

See 669 Comparable Transactions
synopsis: Xerox Corporation has completed the previously announced acquisition of XMPie for $54 million, a move that further strengthens the growing trend of personalized communications and cross-media marketing campaigns involving digital printing, e-mail and customized Web sites. XMPie will function as a standalone software unit within Xerox.
buyer: Xerox Corporation(XRX:$22,390.00)
Xerox Corporation is the world's leading document management, technology and services enterprise, providing the industry's broadest portfolio of color and black-and-white document processing systems and related supplies, as well as document management consulting and outsourcing services.
target: XMPie
XMPie specializes in software that allows graphic designers, marketing companies and print providers to create marketing pieces with an individual’s name along with information and images based on buying preferences and personal interests.
price ($mm)
$54
rev ($mm)
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closed 5/15/2007 via BusinessWire

CDC Software, purchased Syndmail from Red Clay Consulting

See 479 Comparable Transactions
synopsis: CDC Software, a wholly owned subsidiary of CDC Corporation and a global provider of industry-specific enterprise software applications and consulting services, today announced the acquisition of Syndmail, an email marketing and communication solution, from Red Clay Consulting, entirely built using the Pivotal CRM tool set.
buyer parent:CDC Corporation
buyer: CDC Software
CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications and services designed to help organizations deliver a superior customer experience, while increasing efficiencies and profitability.
seller: Red Clay Consulting
Red Clay is a management and technology consulting firm with focus on CRM strategy and implementation. Using a mix of project techniques such as prototyping, business process optimization and managed services Red Clay speeds implementations and utilizes resources effectively and efficiently.
price ($mm)
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closed 7/31/2006 via BusinessWire

Harte-Hanks, Inc, acquired Global Address

See 613 Comparable Transactions
synopsis: Harte-Hanks, Inc., a worldwide direct and targeted marketing company, announced that it has acquired Global Address, a United Kingdom-based company that provides global postal address data quality software and services incorporating standards for more than 230 nations and territories worldwide.
buyer: Harte-Hanks, Inc(HHS:$850.77)
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.
target: Global Address
Global Address data quality specialists help global corporate clients manage their international data. Global Address software captures and cleanses name and address data for 230+ countries and territories and can append enhancements such as international geo-positioning and time-zone data.
price ($mm)
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closed 3/8/2013 via Market Wire

ePrize, LLC, acquired Bulbstorm

See 1502 Comparable Transactions
synopsis: ePrize announced the acquisition of Bulbstorm, an innovative software platform that allows for the production of fast, simple high-volume promotional executions across Facebook and mobile devices. The acquisition of Bulbstorm enhances ePrize's mission of changing the way brands interact with consumers.
buyer parent:Catterton Partners
buyer: ePrize, LLC
A global leader in digital engagement, ePrize changes the way brands interact with consumers. With multi-channel solutions spanning web, social media, mobile, and live events, ePrize campaigns connect engagement to point of sale all on a single unified platform.
target: Bulbstorm
Bulbstorm, Inc. is an innovative software platform that allows for the production of fast, simple high-volume promotional executions across Facebook and mobile devices. Its platform lets users build social campaigns.
price ($mm)
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closed 4/18/2012 via PR Newswire

Marketo, Inc, acquired Crowd Factory

See 1502 Comparable Transactions
synopsis: Marketo announced that it has redefined marketing automation with the acquisition of Crowd Factory, Inc., a leading social campaign management platform. With its first acquisition, Marketo breaks social marketing from its usual silo, making it an integrated and integral part of every online marketing initiative.
buyer: Marketo, Inc
Marketo is the fastest growing provider in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work.
target: Crowd Factory
Crowd Factory is a social marketing platform that helps companies significantly increase the effectiveness of their marketing initiatives with powerful social marketing amplifiers. Crowd Factory’s social amplifiers work across all online channels, including major social networks like Facebook.
price ($mm)
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closed 10/17/2005 via BusinessWire

PRIMIS Marketing Group, acquired MarketModels, Inc.

See 689 Comparable Transactions
synopsis: PRIMIS Marketing Group announced the acquisition of MarketModels, Inc. MarketModels, provides analytics, modeling and data integration solutions that convert customer and prospect data into marketing intelligence, improves marketing efficiency across all channels and optimizes customer marketing programs.
buyer parent:Parthenon Capital
buyer: PRIMIS Marketing Group
A leader in database marketing services, AccuData Integrated Marketing (tm) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.
target: MarketModels, Inc.
MarketModels has core competencies in all aspects of database marketing, data management and analytics, including profile, predictive and segmentation models at both the business and consumer level. This includes analytics for acquisition, retention, lead conversion, campaign management and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/6/2012 via PR Newswire

AccuData Integrated Marketing, will acquire DaVinci Marketing Technologies

See 730 Comparable Transactions
synopsis: DaVinci Marketing Technologies, a direct marketing technology service provider, signed an acquisition agreement with Compact Information Systems. DaVinci will become part of the AccuData Integrated Marketing operating division, a wholly owned subsidiary of Compact.
buyer parent:Compact Information Systems
buyer: AccuData Integrated Marketing
A leader in database marketing services, AccuData Integrated Marketing uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.
target: DaVinci Marketing Technologies
DaVinci Marketing Technologies is at the forefront of the Email Service Provider industry. The DaVinci platform supports email template creation, provides a template library, facilitates campaign deployment, and offers real-time campaign response tracking and reporting.
price ($mm)
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closed 9/7/2006 via BusinessWire

Parthenon Capital, acquired PRIMIS Marketing Group

See 857 Comparable Transactions
synopsis: Chicago Growth Partners LLC , a Chicago-based private equity firm that focuses on lower middle market growth companies, has sold 100% of its interest in PRIMIS Marketing Group to Parthenon Capital. The sale marks the end of a successful three-year investment in the company.
buyer: Parthenon Capital
Parthenon Capital is a private equity investment firm with over $1.5 billion of capital under management. Parthenon Capital has offices in Boston and San Francisco with 40 professionals working for the firm nationwide.
target parent: Chicago Growth Partners
target: PRIMIS Marketing Group
A leader in database marketing services, AccuData Integrated Marketing (tm) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.
price ($mm)
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closed 1/5/2006 via BusinessWire

PRIMIS Marketing Group, acquired CoReg360

See 208 Comparable Transactions
synopsis: PRIMIS Marketing Group, a leading provider of integrated database marketing information solutions, today announced the acquisition of CoReg360. CoReg360, headquartered in Denver, Colorado, is a premier provider of online lead generation solutions for publishers and advertisers.
buyer parent:Parthenon Capital
buyer: PRIMIS Marketing Group
A leader in database marketing services, AccuData Integrated Marketing (tm) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.
target: CoReg360
CoReg360, now a PRIMIS company, is a premier provider of online lead generation solutions based in Denver, Colorado. Through their state-of-the-art web technology, CoReg360 brings advertisers and publishers together to optimize online lead generation efforts.
price ($mm)
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closed 10/17/2005 via BusinessWire

PRIMIS Marketing Group, acquired MarketModels, Inc.

See 689 Comparable Transactions
synopsis: PRIMIS Marketing Group announced the acquisition of MarketModels, Inc. MarketModels, provides analytics, modeling and data integration solutions that convert customer and prospect data into marketing intelligence, improves marketing efficiency across all channels and optimizes customer marketing programs.
buyer parent:Parthenon Capital
buyer: PRIMIS Marketing Group
A leader in database marketing services, AccuData Integrated Marketing (tm) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.
target: MarketModels, Inc.
MarketModels has core competencies in all aspects of database marketing, data management and analytics, including profile, predictive and segmentation models at both the business and consumer level. This includes analytics for acquisition, retention, lead conversion, campaign management and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/6/2012 via PR Newswire

AccuData Integrated Marketing, will acquire DaVinci Marketing Technologies

See 730 Comparable Transactions
synopsis: DaVinci Marketing Technologies, a direct marketing technology service provider, signed an acquisition agreement with Compact Information Systems. DaVinci will become part of the AccuData Integrated Marketing operating division, a wholly owned subsidiary of Compact.
buyer parent:Compact Information Systems
buyer: AccuData Integrated Marketing
A leader in database marketing services, AccuData Integrated Marketing uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.
target: DaVinci Marketing Technologies
DaVinci Marketing Technologies is at the forefront of the Email Service Provider industry. The DaVinci platform supports email template creation, provides a template library, facilitates campaign deployment, and offers real-time campaign response tracking and reporting.
price ($mm)
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closed 3/6/2012 via Market Wire

Redi-Data, Inc., acquired KM Lists, Inc.

See 923 Comparable Transactions
synopsis: Redi-Data, a provider of healthcare professional, consumer and business data and email lists, announced the acquisition of KM Lists, a full-service list provider. Its products and industry experience across all data verticals will augment Redi-Data's already robust offerings, furthering the company's position as an industry leader.
buyer: Redi-Data, Inc.
Redi-Data, Inc. provides healthcare professional, consumer and business data, mail and email lists. The company offers a diverse selection of information and data points including demographic, geographic, financial and lifestyle.
target: KM Lists, Inc.
KM Lists, Inc. offers access to the market's most comprehensive business mailing lists, consumer marketing lists and direct marketing lists including emails, phone and fax numbers available at extremely competitive pricing.
price ($mm)
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closed 7/1/2010 via BusinessWire

CCMP Capital Advisors, LLC, acquired Infogroup

See 210 Comparable Transactions
synopsis: Infogroup, the leading provider of data-driven and interactive resources for targeted sales, marketing and research solutions, has closed on its acquisition by affiliates of CCMP Capital Advisors, LLC and announced its new executive leadership team and Board of Directors.
buyer: CCMP Capital Advisors, LLC
CCMP Capital Advisors, LLC, is a leading global private equity firm specializing in buyouts and growth equity investments in companies ranging from $500 million to more than $3 billion in size.
target: Infogroup(IUSA:$499.91)
Infogroup is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions.
price($mm)[EV]
$463 [$637]
rev ($mm)
$500
EBITDA ($mm)
$85
EV / rev
1.3x
EV / EBITDA
7.5x
closed 12/5/2011 via PR Newswire

IWCO Direct, Inc., acquired DGI Services, Inc.

See 153 Comparable Transactions
synopsis: IWCO Direct, a leading national provider of direct marketing solutions, announced it has purchased a portion of the assets of DGI Services, LLC. DGI Services is a fully integrated direct marketing services provider headquartered in Swedesboro, N.J. with an additional location in Cerritos, Calif.
buyer parent:Avista Capital Partners
buyer: IWCO Direct, Inc.
IWCO Direct is one of the nation's largest providers of direct marketing solutions. IWCO Direct helps its customers acquire, retain and engage customers and members through highly personalized paper-based and digital marketing programs.
target parent: SV Investment Partners
target: DGI Services, Inc.
DGI Services (DGI) is a fully integrated direct marketing services provider headquartered in Swedesboro, N.J. DGI’s fully integrated direct marketing solutions combine the latest targeting tools with best-in-class online and offline execution.
price ($mm)
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closed 4/26/2004 via BusinessWire

Direct Group, Schroder Ventures Group, acquired Direct Group

See 153 Comparable Transactions
synopsis: The senior management of Direct Group ("DG"), together with funds advised by private equity firm Schroder Ventures US, announced today that they have acquired DG, a leader in the premium, time-sensitive, volume-mailing segment of the direct mail industry, for a combined consideration of approximately $50 million. DG was acquired from Prinexus, Inc.
buyer: Schroder Ventures Group
buyer: Direct Group
SV Investment Partners, formerly known as Schroder Ventures US, is a New York-based private equity investment firm. The firm specializes in providing financing for buyouts and buildups of business services companies in the U.S. middle market in partnership with management.
target parent: Prinexus, Inc
target: Direct Group
Direct Group provides a full suite of direct marketing services from prepress, print and personalization through lettershop, commingling and mail to telemarketing, response and fulfillment through long-term partnerships with world-class customers throughout the United States.
price ($mm)
$50
rev ($mm)
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closed 12/8/2011 via Market Wire

DHS Holding, Co., acquired SalesKing

See 33 Comparable Transactions
synopsis: DHS Holding, Co. announced that it has acquired 100% of SalesKing.com. SalesKing.com is one of the country's largest business and consumer databases. SalesKing.com sells portions of its database to customers based on their desired geographical and consumer preferences.
buyer: DHS Holding, Co.(DHSM:$0.00)
DHS Holding, Co.'s primary focus is to aggressively pursue mergers and acquisitions of companies with products and services in the most actively growing sectors of the healthcare industry.
target: SalesKing
SalesKing.com is one of the country's largest business and consumer databases. SalesKing.com sells portions of its database to customers based on their desired geographical and consumer preferences. The database is comprised of names, addresses, email addresses and phone numbers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/28/2012 via PR Newswire

The SI Organization, Inc., will acquire PhaseOne Communications Inc.

See 151 Comparable Transactions
synopsis: The SI Organization, Inc. has reached a definitive agreement to acquire privately-held PhaseOne Communications, Inc., the industry leader in providing the full range of strategic communication services to the Intelligence Community, Department of Defense, and Fortune 500 clients.
buyer: The SI Organization, Inc.
The SI Organization is a leading provider of full life cycle, mission-focused systems engineering, integration and operations capabilities to the U.S. Intelligence Community, Department of Defense and other agencies.
target: PhaseOne Communications Inc.
Headquartered in Los Angeles with offices in McLean, VA, PhaseOne Communications offers full service support in communications research and planning, development and evaluation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/9/2011 via BNC Analysis

Disccomp Bhd, will acquire AGVA Marketing Malaysia Sdn Bhd.

See 151 Comparable Transactions
synopsis: The Disccomp Berhad Group, a leading IT supply chain in Malaysia, has acquired AGVA Marketing Malaysia Sdn. Bhd., a Malaysian marketing company owned by AGVA Corporation Limited.
buyer: Disccomp Bhd
The Disccomp Group is one of the leading IT supply chain in Malaysia. Its core activities include: distribution and retailing of computer hardware, peripherals and accessories; and manufacturing and distribution of compatible and remanufactured toners and ink-cartridges.
target parent: AGVA Corporation Ltd
target: AGVA Marketing Malaysia Sdn Bhd.
AGVA Marketing Malaysia Sdn Bhd. offers marketing services. The company is based in Kuala Lumpur, Malaysia.
price ($mm)
$0.36
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/1/2013 via BNC Analysis

Dentsu Inc., acquired Brandscape Company Limited

See 88 Comparable Transactions
synopsis: Dentsu Inc. announced that Dentsu Plus, one of its three subsidiaries based in Thailand, has acquired Brandscape Company Limited, a Bangkok-based consulting agency with strengths in corporate and product branding.
buyer: Dentsu Inc.(DNTUF:$21,770.13)
Dentsu Inc., together with its subsidiaries, provides promotional and communication services in Japan and internationally. The company offers advertising strategy planning and related creative services; and assistance in the placement of advertisements in various media.
target: Brandscape Company Limited
Brandscape offers consulting services relating to branding strategy development, communication guidelines and implementation. The company's services include planning and setting a direction of brand expression in order to develop the brand's unique identity.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/23/2012 via

Mobility Public Relations, LLC, acquired L&O Public Relations

See 112 Comparable Transactions
synopsis: Mobility Public Relations announced its acquisition of L&O Public Relations, a Silicon Valley- and Seattle-based public relations consulting group. The acquisition includes the addition of agency founders and PR industry veterans Paula Larson and Ellie O'Rourke to Mobility PR's leadership team and L&O PR clients to its portfolio.
buyer: Mobility Public Relations, LLC
Mobility Public Relations is the full-service PR agency created specifically for mobile technology and services businesses. Focusing solely on the mobile industry better positions Mobility Public Relations to build expertise, share information and create compelling PR campaigns.
target: L&O Public Relations
L&O Public Relations is a Silicon Valley- and Seattle-based public relations consulting group that meets the changing needs of today's fast-paced business environment. Its capabilities include: Content Development; Global Account Management; Event Consultation; and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/19/2012 via BNC Analysis

BrandJuice, acquired FreeBird Digital

See 411 Comparable Transactions
synopsis: BrandJuice announced the acquisition of Portland, Oregon-based digital marketing and brand storytelling agency, FreeBird Digital.
buyer: BrandJuice
BrandJuice is a 14-year-old brand strategy and innovation agency to Fortune 1,000 companies.
target: FreeBird Digital
FreeBird Digital LLC provides multi-service digital marketing and brand storytelling services in business-to-business and business-to-consumer markets.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/17/2012 via Company Press Release

Hill+Knowlton Strategies, acquired Ascentum

See 112 Comparable Transactions
synopsis: WPP announced that Hill+Knowlton Strategies Canada is acquiring substantially all the assets of Ascentum Inc. in Canada. Founded in 2003, Ottawa–based Ascentum is a leading full-service consultancy that works with government, business and not-for-profit clients to facilitate and create dialogue with stakeholders.
buyer parent:WPP Group, plc
buyer: Hill+Knowlton Strategies
Hill+Knowlton Strategies is the leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York City and has 84 offices in 46 countries, as well as an extensive association network.
target: Ascentum
Ascentum provides excellence in public participation, stakeholder and community relations and employee engagement. It works with its clients to apply public engagement theory, experience and expertise to meet their engagement priorities and objectives.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/25/2012 via BNC Analysis

Middleberg Communications, acquired G.S. Schwartz & Co. Inc.

See 112 Comparable Transactions
synopsis: Middleberg acquired GS Schwartz & Co., a mid-sized full-service public relations agency, one of the leading independents in New York. It is a serious alternative to the giant agencies providing national and international programs for consumers, hi-tech, business-to-business and financial clients.
buyer: Middleberg Communications
Middleberg Communications is a full-service, independently owned public relations agency with specialized expertise in the consumer, corporate and financial services, media, and technology markets. The agency focuses on delivering tangible results that help clients grow their businesses.
target: G.S. Schwartz & Co. Inc.
G.S. Schwartz & Co. is a mid-sized full-service public relations agency, one of the leading independents in New York. It is a serious alternative to the giant agencies providing national and international programs for consumers, hi-tech, business-to-business and financial clients.
price ($mm)
rev ($mm)
$4
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 6/25/2012 via BNC Analysis

Burson-Marsteller, will acquire i&e SAS

See 112 Comparable Transactions
synopsis: WPP’s wholly-owned public relations and public affairs firm Burson-Marsteller, is to acquire communications consultancy, i&e SAS in France. i&e SAS provides public relations, media relations, brand management, change management, design, and reputation management services.
buyer parent:WPP Group, plc
buyer: Burson-Marsteller
Burson-Marsteller is a leading global public relations and public affairs firm whose knowledge, strategic insights and innovative programs help drive strong corporate and brand reputations for its clients.
target: i&e SAS
i&e SAS provides public relations, media relations, brand management, change management, design, and reputation management services.
price ($mm)
rev ($mm)
$16
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 5/31/2012 via BNC Analysis

BPP Communications, acquired Bell Pottinger Communications Limited

See 112 Comparable Transactions
synopsis: Chime Communications has agreed to sell a section of its PR businesses to Lord Bell, revealing that the holding company name will be BPP Communications. BPP Communications will be made up of Bell Pottinger Public Relations, Pelham Bell Pottinger (60%), Bell Pottinger Public Affairs, Bell Pottinger Sans Frontières and Bell Pottinger Middle East.
buyer: BPP Communications
BPP Communications will be made up of Bell Pottinger Public Relations, Pelham Bell Pottinger (60%), Bell Pottinger Public Affairs, Bell Pottinger Sans Frontières and Bell Pottinger Middle East.
target parent: Chime Communications PLC
target: Bell Pottinger Communications Limited
Bell Pottinger Communications Limited provides public relations services. The company was incorporated in 1991 and is based in London, United Kingdom. Bell Pottinger Communications Limited operates as a subsidiary of Chime Communications plc.
price ($mm)
$29
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/2/2012 via PR Newswire

QuintEvents, acquired DCI Incentives

See 44 Comparable Transactions
synopsis: QuintLoyalty, a division of QuintEvents, has announced the acquisition of Atlanta-based DCI Incentives. DCI Incentives is an incentive and marketing solutions company that designs, implements, and manages a full range of corporate incentive and promotional marketing programs.
buyer: QuintEvents
Charlotte-based QuintEvents is an official hospitality service provider to the National Football League, the Kentucky Derby, the NBA All Star Game and the ESSENCE Music Festival. QuintLoyalty was created to provide the highest level of service in the loyalty, incentive and event industries.
target: DCI Incentives
DCI Incentives is an incentive and marketing solutions company that designs, implements, and manages a full range of corporate incentive and promotional marketing programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/26/2012 via BNC Analysis

Devine + Powers, acquired Devine + Powers

See 112 Comparable Transactions
synopsis: Jay Devine acquired the remaining 50% stake in Devine + Powers from Vince Powers. Devine + Powers provides public relations, social media, and issues management services. The company has been rebranded as Devine + Partners following the transaction.
buyer: Devine + Powers
Devine + Powers provides public relations, social media, and issues management services. Their expert writers, media relations and social media specialists, event planners and community relations managers makes sure that the message resonates with key audiences.
target: Devine + Powers
Devine + Powers provides public relations, social media, and issues management services. Their expert writers, media relations and social media specialists, event planners and community relations managers makes sure that the message resonates with key audiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/6/2012 via Market Wire

Smart Business Network Inc., acquired OnMark Solutions, Inc.

See 370 Comparable Transactions
synopsis: Smart Business Network, Inc. has acquired OnMark Solutions, Inc., a full-service e-marketing services company in Cleveland, deepening the expertise and capabilities offered to its wide range of clients. OnMark Solutions' client list includes a broad range of organizations, including Peeps Candy Co. and American Red Cross.
buyer: Smart Business Network Inc.
Smart Business Network Inc. is one of the nation's largest networks of local and custom B2B marketing channels. Its Smart Business Content Marketing Division provides custom content marketing products and services to leading companies in a broad range of industries.
target: OnMark Solutions, Inc.
OnMark Solutions, Inc. is a full-service e-marketing services company in Cleveland. Its B2C and B2B online marketing consultant services include: audit, copywriting, lead generation, online opportunity generation, social media strategy, web analytics, website design, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2012 via PR Newswire

The PBN Company merged with Hill+Knowlton Strategies,

See 112 Comparable Transactions
synopsis: The PBN Company, the preeminent strategic communications firm in Russia, Ukraine and the CIS, is merging with Hill+Knowlton Strategies, the global strategic communications firm. Hill+Knowlton Strategies will operate in Russia, Ukraine, Kazakhstan and throughout the CIS under the brand name PBN Hill+Knowlton Strategies.
buyer parent:WPP Group, plc
buyer: Hill+Knowlton Strategies
Hill+Knowlton Strategies is the leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York City and has 83 offices in 44 countries, as well as an extensive association network.
target: The PBN Company
Established in 1983, The PBN Company is the leading international strategic communications firm specializing in Russia, Ukraine, Kazakhstan, other CIS countries and high-growth emerging markets. PBN helps Western clients design and implement strategies to maximize their investments in the region.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2012 via BNC Analysis

Tucker/Hall, Inc., acquired Access Public Relations

See 112 Comparable Transactions
synopsis: Jacksonville-based Access PR, a local public relations and strategic communications firm that started in 2004, has merged with the Tampa-based Tucker/Hall public relations and public affairs firm.
buyer: Tucker/Hall, Inc.
Tucker/Hall is a national public relations and communications consulting firm. Since the company's founding in 1990, they have grown to become one of the largest public relations/public affairs firms in the southeastern United States.
target: Access Public Relations
Access Public Relations is a full-service PR and strategic communications firm with offices in Jacksonville and Tallahassee. Their team has more than two decades of providing hands-on result-driven communications and marketing strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
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*Price paid does not equal Enterprise Value as the buyer aqcuired less than 100% of target

Like MarketModels, Inc.


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MarketModels, Inc.

DaVinci Marketing Technologies

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KM Lists, Inc.

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Direct Group

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Brandscape Company Limited

L&O Public Relations

FreeBird Digital

Ascentum

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i&e SAS

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DCI Incentives

Devine + Powers

OnMark Solutions, Inc.

The PBN Company

Access Public Relations

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Geography
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SmartSearch Marketing is a full-service search engine marketing agency that helps clients generate leads, acquire customers and position brands online. The SmartSearch team serves clients throughout the United States by integrating search engine optimization, pay-per-click advertising and Web site c
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Conclusive Market
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Seevast, Corp
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Sticky Web, Inc. is a leading ASP of proprietary Web based patent-pending technology that integrates multiple users, add-on applications, Web publishing, automated e-commerce and marketing.
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Intertainment Media Inc.
Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike.
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Strategic Management Group, Inc. is the leading provider of simulation products and services that accelerate time to value of corporate initiatives. SMG has deployed its simulation technology in over half of the Fortune 500 since 1981, with clients like GlaxoSmithKline, GE, IBM, Wyeth and Sprint. F
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KIT digital, Inc.
KIT digital is a leading video management software and services company. The KIT Video Platform enables enterprise, media & entertainment and network operator clients to produce, manage and deliver multiscreen socially-enabled video experiences to audiences wherever they are.
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Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
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Compact Information Systems
Compact Information Systems is a provider of resident, consumer and business list services. Its list services include access to a proprietary geographic information system that enables customers to see their data, and its impact, geographically before making a purchase decision.
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DaVinci Marketing Technologies
DaVinci Marketing Technologies is at the forefront of the Email Service Provider industry. The DaVinci platform supports email template creation, provides a template library, facilitates campaign deployment, and offers real-time campaign response tracking and reporting.
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Extraprise
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only database marketing and demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle.
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AGVA Marketing Malaysia Sdn Bhd. offers marketing services. The company is based in Kuala Lumpur, Malaysia.
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Eric Mower & Associates
Eric Mower and Associates is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, brand promotion and digital/direct/relationship marketing.
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PhaseOne Communications Inc.
Headquartered in Los Angeles with offices in McLean, VA, PhaseOne Communications offers full service support in communications research and planning, development and evaluation.
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Precision Marketing Group
Precision Marketing Group is about defining your value. Our marketing services are specifically designed and targeted to help small to mid-sized firms clearly distinguish and articulate the unique nature of their products and services.
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YellowDog Productions, LLC
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impactasia
impactasia
Impactasia is a dynamic communications agency focused on public relations. With expertise in consumer, trade, digital and corporate PR, it operates in a number of sectors including, but not limited to, travel & tourism, art & design, luxury goods, property, professional services and FMCG.
year
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EBITDA ($mm)
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Bell Pottinger Private
Bell Pottinger Private
Bell Pottinger Private is an international, full-service communications business. Bell Pottinger Private advises world leaders in politics and business, supporting communications executives in every industrial and commercial sector, and managing reputations and brands in every communications medium.
year
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Net Income ($mm)
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Ticker:
 
 
 
 
 
 
 
 
C1 Partners
C1 Partners
With more than 80 years of combined experience, the C1 Partners team has the tested skills to help their clients grow revenue and new business by delivering creative and cost effective online B2B marketing and communication solutions.
year
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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Ticker:
 
 
 
 
 
 
 
 
Devine + Partners
Devine + Partners
Devine + Partners provides public relations, social media, and issues management services.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
7
  • drill down
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Ticker:
 
 
 
 
 
 
 
 
i&e SAS
i&e SAS
i&e SAS provides public relations, media relations, brand management, change management, design, and reputation management services.
year
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Matter Communications, Inc.
Matter Communications, Inc.
Headquartered north of Boston in Newburyport, Massachusetts, Matter Communications executes creative, results-driven public relations programs on behalf of clients across the U.S. and Europe.
year
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Paul Werth Associates
Paul Werth Associates
Paul Werth Associates is an independent, full-service communications firm that helps grow businesses, launch brands and shape strategies for some of the Midwest's leading organizations. Its competencies include public relations, public affairs, marketing and branding, B2B advertising, and research.
year
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
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