Like InPlay

closed 1/23/2012 via PE Hub

Tremor Video, purchased InPlay from TubeMogul

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
seller: TubeMogul (TUBE:$212.05)
InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/9/2013 via Company Press Release

Quantcast Corporation, acquired MakeGood

synopsis: Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Founded in 2009 and based in Seattle, MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.
buyer: Quantcast Corporation
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. "
target: MakeGood
For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2017 via BusinessWire

Netsertive, acquired Mixpo, Inc.

synopsis: Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and media ad campaigns.
buyer: Netsertive
Netsertive has revolutionized how brands and local businesses work together to win local customers. Their two solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns. "
target: Mixpo, Inc.
Mixpo is the leading creative management platform for digital advertisers and publishers. Their studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface from which to manage, measure and optimize campaigns in real time, at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/5/2019 via Company Press Release

Piano Software Inc., will acquire Cxense

synopsis: Piano, a company that offers cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users, will acquire Norway-based Cxense, a company that helps publishers and marketers across the globe to transform their raw data into their most valuable resource.
buyer: Piano Software Inc.
Piano offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world use Piano to power their subscription, analytics, and personalization efforts. "
target: Cxense (OB:CXENSE:$19.56)
Norway-based Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Their leading Data Management Platform with Intelligent Personalization, gives companies insight into their customers, and enables them to action this insight real-time.
price ($mm)[EV]
$39 [$34]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2017 via GlobeNewswire

Innotech Capitals, acquired Ad-Juster

synopsis: Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster accelerating the data aggregation platform's access to global markets. San Diego-based Ad-Juster, is used by digital publishers to automate manual processes which are time-consuming and prone to error.
buyer: Innotech Capitals
Innotech Capitals, the investment arm of Innotech International Group, is an international private equity group focusing on the global adtech market. The founding partners have extensive experience in the Chinese AdTech sector to facilitate portfolio companies’ penetration into the China market. "
target: Ad-Juster
San Diego-based Ad-Juster, is used by digital publishers and ad agencies to automate manual processes which are time-consuming and prone to error. Ad-Juster is the only fully automated reconciliation and aggregate reporting system in the digital ad industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/13/2011 via Reuters

Google Inc., will acquire AdMeld Inc.

synopsis: Google Inc., plans to buy online advertising company AdMeld to grab a larger slice of the market for graphical display ads. AdMeld helps publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads.
buyer: Google Inc. (GOOGL:$171,704.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: AdMeld Inc.
AdMeld is an ad network optimization company. AdMeld helps publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
price ($mm)
$400
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/17/2018 via PR Newswire

Diversis Capital, acquired Marketron

synopsis: Diversis Capital, a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets, has acquired Marketron, the leading provider of revenue management and audience engagement software for media companies.
buyer: Diversis Capital
Founded in 2013, Diversis Capital LLC is a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets that require both sharp financial acumen and operational expertise to obtain success. "
target parent: Wicks Group of Companies
target: Marketron
Marketron is the media industry's leading provider of business software solutions and services specializing in revenue management and audience engagement. The Marketron Mediascape platform streamlines operational efficiencies through a web-based platform that is open for partner integrations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/14/2016 via BNC Analysis

Zenterio AB, acquired Adscribe

synopsis: TV technology and services provider Zenterio has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe. AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising.
buyer: Zenterio AB
Zenterio provides an independent OS for interactive TV aimed at creating an industry standard. Zenterio also offers an intuitive multiscreen UI, a powerful Data Analytics solution, Consulting Services and additional Value Added Services to TV operators. "
target: Adscribe
AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising. Their cloud-based big data platform facilitates the collection and analysis of TV viewing data across multiple devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/23/2020 via BusinessWire

iHeartMedia, Inc., will acquire Voxnest

synopsis: iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, will acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration, and targeted ad serving.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month. The company’s services include more than 850 live broadcast stations in over 160 markets nationwide and is available across more than 250 platforms and 2,000 devices. "
target: Voxnest
Voxnest provides professional solutions for podcasters and brands looking to engage with listeners. The company's comprehensive tools for podcast creation, distribution, management, measurement, monetization, and advertising include Spreaker, Spreaker Enterprise, and Dynamo.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/21/2020 via PR Web

Awesome Motive, acquired PushEngage

synopsis: Awesome Motive, a software company that helps small businesses to grow and compete with the big guys, has acquired PushEngage, a leading platform for browser push notifications. PushEngage allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
buyer: Awesome Motive
Awesome Motive is a software company that helps small businesses to grow and compete with the big guys. Awesome Motive offers tools and training to help their customers stay ahead of the curve. They offer solutions for lead generation, WordPress development, WordPress analytics and more. "
target: PushEngage
PushEngage is a leading platform for browser push notifications. PushEngage enables push notifications on mobile and desktop browsers. Their platform allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/29/2016 via PR Newswire

SintecMedia, will acquire Operative, Inc.

synopsis: Operative Media, Inc., the global leader in digital advertising business management solutions for major media companies, announced that the company will be acquired by SintecMedia, a portfolio company of Francisco Partners. The combined company brings together TV and digital ad management for media companies and publishers worldwide.
buyer parent: Francisco Partners Management LLC
buyer: SintecMedia
SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. "
target: Operative, Inc.
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Independent Media Distribution plc, acquired eBUS Ltd.

synopsis: IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery. eBUS Limited provides video content management and distribution services for Asian advertising and media market.
buyer parent: Vitruvian Partners LLP
buyer: Independent Media Distribution plc
Indepedent Media Distribution (IMD), is the leading distributor of broadcast quality commercial advertising, new music and music videos. IMD provides the advertising and music industries with a reliable, fast and verifiable distribution service, which has set the standard for the industry. "
target: eBUS Ltd.
eBUS enables users to send TV ads faster, easier, more cost effectively and in High Definition. eBUS is the only video content management and distribution business totally dedicated to the Asia Pacific advertising and media market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/8/2012 via PR Newswire

AlphaBird, Inc, will acquire ViDM

synopsis: Alphabird, a vertically integrated audience development company that guarantees targeted, engaged audiences for online video, announced that it has entered into an agreement to acquire Ventures in Digital Media (ViDM), a leading digital media and advertising technology services company in Australia.
buyer: AlphaBird, Inc
Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. Alphabird was an early pioneer in the distribution of Click-To-Play video content. "
target: ViDM
ViDM owns Amplify and Emerge Digital. Amplify is a leading digital technology integration and marketing services company. Emerge Digital is Australia’s only independent private sell-side platform for premium publishers, focused on enabling the Australian and Asian private ad exchange marketplace.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/19/2011 via BusinessWire

Adobe Systems Incorporated, acquired Demdex, Inc.

synopsis: Adobe Systems Incorporated has announced it has acquired privately held Demdex, Inc., a leading data management platform company. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
For over 25 years, Adobe Systems Incorporated’s award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. "
target: Demdex, Inc.
Demdex, Inc. provides market-leading audience management services for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/23/2010 via Company Press Release

Glam Media, acquired AdPortal, Inc.

synopsis: Glam Media, Inc., the number one vertical media company for women online and one of the top display global media web properties, announced the acquisition of AdPortal, a leading publisher advertising-technology startup based in San Francisco and New York.
buyer: Glam Media
Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the U.S. Glam Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network. "
target: AdPortal, Inc.
AdPortal is a company dedicated to helping media publishers efficiently grow advertising revenue to win in today’s marketplace.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2018 via PR Web

NewsCycle Solutions, acquired Marketing G2

synopsis: Newscycle Solutions, the largest software supplier serving the global news media industry, announces the acquisition of Marketing G2, a Pennsylvania-based software company that develops digital tools for online subscriptions, customer engagement, data discovery and audience lifecycle management.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
Newscycle is the leading provider of software and services powering the global media industry. Their content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. "
target: Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2018 via Company Press Release

NewsCycle Solutions, acquired The Media Services Group

synopsis: Newscycle Solutions, a leading provider of software technologies for the media industry, announced the acquisition of Media Services Group, a major supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NewsCycle is a leading provider of software technologies for the global media industry. NewsCycle helps their clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. "
target: The Media Services Group
The Media Services Group (MSG) offers an extensive product portfolio designed to meet the ever-changing needs of all publishers. MSG provides integrated publishing software, magazine advertising software, and event registration software to hundreds of customers in the book and magazine industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/22/2013 via BusinessWire

Vista Equity Partners, acquired Digital Technology International

synopsis: Vista Equity Partners, a private equity firm, has acquired Digital Technology International (DTI). DTI is a leading provider of enterprise software solutions for the global news and media industry.
buyer: Vista Equity Partners
Vista, a U.S.-based private equity firm with offices in San Francisco, Chicago, and Austin, invests over $6.6 billion in capital committed to dynamic, successful technology-based organizations led by world-class management teams with long-term perspective. "
target parent: The Riverside Company
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/19/2016 via BusinessWire

Adobe Systems Incorporated, acquired TubeMogul

synopsis: Adobe announced the completion of its acquisition of TubeMogul, a leader in video advertising that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
Adobe is the global leader in digital marketing and digital media solutions. Adobe’s tools and services allow their customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. "
target: TubeMogul (TUBE:$212.05)
TubeMogul is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives.
price ($mm)[EV]
$583 [$514]
rev ($mm)
$212
EBITDA ($mm)
EV / rev
2.6x
EV / EBITDA
closed 1/23/2012 via PE Hub

Tremor Video, purchased InPlay from TubeMogul

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
seller: TubeMogul (TUBE:$212.05)
InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/13/2018 via BusinessWire

Telaria, Inc., acquired SlimCut Media

synopsis: Telaria, Inc., the complete software platform to manage video advertising for premium publishers, has acquired SlimCut, a global video outstream technology solutions company. SlimCut's technology deploys engaging video advertising across publishers’ sites on both desktop and mobile.
buyer: Telaria, Inc. (TRMR:$166.76)
Telaria is a leading independent data-driven software platform built to monetize and manage premium video inventory. Their Video Management Platform helps publishers better understand, decide, and act in ways that accelerate the value of their video content. "
target: SlimCut Media
SlimCut is a global video outstream technology solutions company. SlimCut’s mission is to help online publishers thrive in the new digital landscape. Their technology deploys engaging video advertising across publishers’ sites on both desktop and mobile.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/7/2017 via BusinessWire

Taptica, will purchase Buyer Platform from Tremor Video

synopsis: Tremor Video, a leading video monetization software company, announced that it has agreed to sell its buyer platform to Taptica International, Ltd, a global mobile advertising technology platform.
buyer: Taptica (AIM:TAP:$289.31)
Taptica is a global end-to-end mobile advertising platform + Facebook & Instagram Marketing Partner that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. "
seller: Tremor Video (TRMR:$166.76)
The acquisition includes the buyer platform from Tremor Video, a leading video monetization software company. Their buyer platform serves trading desks, agencies, and brand marketers who seek brand ad effectiveness and video buying efficiencies at scale across every screen.
price ($mm)[EV]
$50 [$28]
rev ($mm)
$115
EBITDA ($mm)
EV / rev
0.2x
EV / EBITDA
closed 8/6/2015 via BusinessWire

Tremor Video, acquired TVN

synopsis: Tremor Video, Inc., the premium video marketplace elevating brand advertising effectiveness across all screens, announced it has acquired Australian-based, TVN, a leading provider of programmatic video advertising solutions in the Asia-Pacific (APAC) region.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
target: TVN
TVN believes in creating success for publishers by connecting buyers and sellers through technology. TVN has partnered with some of the largest broadcasters in Asia Pacific, and by working closely with the sell-side TVN can put together a good “go to market’ strategy that stimulates maximum demand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2012 via PE Hub

Tremor Video, purchased InPlay from TubeMogul

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
seller: TubeMogul (TUBE:$212.05)
InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2011 via BusinessWire

Tremor Media, acquired Transpera

synopsis: Tremor Media has announced its acquisition of San Francisco-based Transpera, the leading mobile video advertising company. Tremor Media’s acquisition of Transpera, the mobile video advertising platform with the broadest penetration, will accelerate Tremor Media’s ability to scale its own mobile video advertising efforts.
buyer: Tremor Media (TRMR:$166.76)
Founded in 2006, Tremor Media provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. "
target: Transpera
Transpera is the leading mobile video ad network, enabling app developers to generate the highest CPMs available on mobile via high quality, interactive video ads from leading brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/8/2010 via BusinessWire

Tremor Media, acquired ScanScout, Inc.

synopsis: Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes it the undisputed leader in both video ad delivery and unique viewer reach.
buyer: Tremor Media (TRMR:$166.76)
Tremor Media, the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. "
target: ScanScout, Inc.
ScanScout is the web's largest in-stream video ad network, helping top brands engage their target audiences in high performing, 100% brand-safe environments. ScanScout employs SE2 Brand Protector™ technology for every ad impression they serve.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2006 via PR Newswire

Tremor Network, acquired Dynadco

synopsis: Tremor Network, a provider of contextual targeting technology and powerful rich media applications today announced it has completed its acquisition of Dynadco, the creators of Ad-inStream(TM), the only in-stream video ad-scheduling solution that leverages third-party ad logic servers to deliver relevant ads to individual viewers.
buyer: Tremor Network (TRMR:$166.76)
Tremor Media provides advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 75 million unique visitors per month. Tremor provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor'"
target: Dynadco
Dynadco, the creators of Ad-inStream(TM), the only in-stream video ad-scheduling solution that leverages third-party ad logic servers to deliver relevant ads to individual viewers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2012 via PE Hub

Tremor Video, purchased InPlay from TubeMogul

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
seller: TubeMogul (TUBE:$212.05)
InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/28/2017 via BNC Analysis

You & Mr Jones, acquired Mobkoi

synopsis: You & Mr Jones, the world’s first Brandtech group, has acquired Mobkoi. Mobkoi helps advertisers create mobile ad campaigns with an emphasis on mobile video by offering access to premium mobile inventory, a suite of full-screen creatives and analytic tools. Their clients include Bally, Bentley, Canon, Maserati, Montblanc, Mulberry and Nespresso.
buyer: You & Mr Jones
You & Mr Jones is the world’s first Brandtech group, a global marketplace for content creation and distribution that will use technology to help businesses to build brands better, faster & cheaper. "
target: Mobkoi
Mobkoi helps advertisers create mobile ad campaigns with an emphasis on mobile video by offering access to premium mobile inventory, a suite of full-screen creatives and analytic tools. Among its client list are Bally, Bentley, Canon, GE, Maserati, Montblanc, Mulberry and Nespresso.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/11/2018 via PR Newswire

ZMG | Ruckus Factory, acquired Accelerated Media

synopsis: ZMG | Ruckus Factory acquired Accelerated Media. Accelerated Media is a full service media company, specializing in interactive advertising. Accelerated Media's Connected Ad Network ™ is an advanced TV ad platform, capable of inserting local and national advertising into companion applications found on Smart TVs and other connected/OTT devices.
buyer: ZMG | Ruckus Factory
ZMG | Ruckus Factory is a leader in news and lifestyle video creation. ZMG delivers in excess of 1,000 original, topical video stories each month to the most respected media sites around the world. "
target: Accelerated Media
Accelerated Media is a full service media company, specializing in interactive advertising. Accelerated Media's Connected Ad Network ™ is an advanced TV ad platform, capable of inserting local and national advertising into companion applications found on Smart TVs and other connected/OTT devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2013 via PR Web

AlphaBird, Inc, acquired Volt Media

synopsis: Alphabird, a leading global digital publishing solutions company headquartered in San Francisco, announced the acquisition of Volt Media, one of the largest independent premium video advertising and technology companies in Australia and New Zealand.
buyer: AlphaBird, Inc
Alphabird is a vertically integrated digital marketing company. Alphabird's suite of publisher solutions enables web and mobile publishers to manage and optimize their audience development, content, data and monetization initiatives. "
target: Volt Media
Volt Media is one of the largest independent premium video and technology companies in Australia and New Zealand. Partnering with a number of leading creative, technology and data partners they are able to provide advertisers with the necessary tools to reach, engage and persuade audiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/29/2011 via PR Newswire

AdGenesis LLC merged with TVGenesis,

synopsis: Two leading online video advertising and content distributors, AdGenesis and TVGenesis, announced they have merged to form Genesis Media, a full-spectrum online video distribution and targeting platform. Genesis Media will enable advertisers to target their desired consumers through the industry's first cost-per-verified-view broadcast model.
buyer: TVGenesis
TVGenesis is a curated digital broadcast platform, engaging audiences across premium lifestyle channels. The TVG Network includes: Fashion and Entertainment, Healthy Living, Food and Drink, Sports, Gaming, and custom programming channels. "
target: AdGenesis LLC
AdGenesis is a web and mobile-based brand matchmaking service that uses video to connect brands with highly targeted consumers, thereby driving order of magnitude increases in advertiser ROI and consumer engagement. AdGenesis works for consumers, finding them the brands they want and need.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/22/2017 via Company Press Release

axélero S.p.A., will acquire Atex Group Limited

synopsis: axélero announced the signing of a binding agreement for the acquisition of Atex, the largest and longest-serving provider of content and commercial software for the global media industry. Atex's content management, advertising and audience technologies are helping to power some of the most prestigious, innovative and demanding media companies.
buyer: axélero S.p.A. (BIT:AXEL:$51.93)
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results. "
target parent: Kistefos AS
target: Atex Group Limited
Atex is the largest and longest-serving provider of content and commercial software for the global media industry. Their content management, advertising and audience technologies are helping to power some of the most prestigious, innovative and demanding media companies in 55 countries worldwide.
price ($mm)[EV]
$7.50 [$5.26]
rev ($mm)
$21
EBITDA ($mm)
$2
EV / rev
0.2x
EV / EBITDA
2.8x
closed 11/13/2012 via PR Web

Advanced Solutions International, acquired SpaceMaster Inc.

synopsis: Advanced Solutions International announced the acquisition of SpaceMaster, Inc. SpaceMaster is a pioneer in the media industry with its advertising management software that has helped not-for-profits and commercial companies for over 20 years.
buyer: Advanced Solutions International
Advanced Solutions International (ASI) is the leading global provider of software for non-profits and has served the industry since 1991. ASI is the developer of iMIS, the one complete, upgradeable, web-based, not-for-profit business software system. "
target: SpaceMaster Inc.
SpaceMaster, Inc., an advertisement sales management software company, provides integrated software for association advertising sales management.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Independent Media Distribution plc, acquired eBUS Ltd.

synopsis: IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery. eBUS Limited provides video content management and distribution services for Asian advertising and media market.
buyer parent: Vitruvian Partners LLP
buyer: Independent Media Distribution plc
Indepedent Media Distribution (IMD), is the leading distributor of broadcast quality commercial advertising, new music and music videos. IMD provides the advertising and music industries with a reliable, fast and verifiable distribution service, which has set the standard for the industry. "
target: eBUS Ltd.
eBUS enables users to send TV ads faster, easier, more cost effectively and in High Definition. eBUS is the only video content management and distribution business totally dedicated to the Asia Pacific advertising and media market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/17/2018 via PR Newswire

Diversis Capital, acquired Marketron

synopsis: Diversis Capital, a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets, has acquired Marketron, the leading provider of revenue management and audience engagement software for media companies.
buyer: Diversis Capital
Founded in 2013, Diversis Capital LLC is a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets that require both sharp financial acumen and operational expertise to obtain success. "
target parent: Wicks Group of Companies
target: Marketron
Marketron is the media industry's leading provider of business software solutions and services specializing in revenue management and audience engagement. The Marketron Mediascape platform streamlines operational efficiencies through a web-based platform that is open for partner integrations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/14/2016 via Company Press Release

Oracle Corporation, will acquire Crosswise, Ltd.

synopsis: Oracle announced it signed an agreement to acquire Crosswise. The company is a leading provider of machine-learning based cross-device data which enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics.
buyer: Oracle Corporation (ORCL:$39,766.00)
Oracle Corporation is the world's largest enterprise software company. The company is a leading provider of systems software, including database management, application development, and application server software. "
target: Crosswise, Ltd.
Crosswise provides the world’s most accurate and authoritative cross-device mapping data. This information enables AdTech vendors, consumer brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2013 via PR Web

NewsCycle Solutions, purchased Atex AdBase Business from Atex Group Limited

synopsis: NEWSCYCLE Solutions announced that it has acquired Atex Inc., the Atex AdBase advertising systems business, from Atex Group Ltd. Atex Advertising is an industry-leading software platform for managing a company’s multi-media advertising business- the entire contact-to-cash lifecycle.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NEWSCYCLE Solutions delivers the broadest range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. "
seller parent: Kistefos AS
seller: Atex Group Limited
Atex Group Inc.'s AdBase Business is an industry-leading software platform for managing a company’s multi-media advertising business- the entire contact-to-cash lifecycle. Atex Advertising provides a suite of customer account management, order entry, production, billing, and analytical tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/14/2008 via BusinessWire

Microsoft Corporation, will acquire Rapt, Inc.

synopsis: Microsoft Corp. plans to acquire Rapt Inc., the leading provider of advertising yield management solutions for digital media publishers. Rapt's technology, along with its information and advisory services offerings, will become key components of the Atlas Publisher Suite, part of Microsoft's Advertiser and Publisher Solutions Group.
buyer: Microsoft Corporation (MSFT:$143,015.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Rapt, Inc.
Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/8/2007 via BusinessWire

The Wicks Group of Companies, L.L.C., acquired Marketron International

synopsis: Internet Capital Group announced the acquisition of its partner company, Marketron International, by an affiliate of The Wicks Group of Companies, L.L.C., a private equity firm focused on selected segments of the communications, information and media industries. The sale was consummated on June 8, 2007.
buyer: The Wicks Group of Companies, L.L.C.
The Wicks Group of Companies, L.L.C. is a New York based private equity firm that invests in selected segments of the communications, information and media industries. "
target parent: Internet Capital Group, Inc.
target: Marketron International
Marketron International is a leading provider of broadcast management solutions for the radio, television and cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing.
price ($mm)
$37
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/6/2006 via BusinessWire

Medio Systems, Inc., acquired WebRelevance

synopsis: Medio Systems, Inc., the leader in mobile search, announced the acquisition and successful integration of WebRelevance, the software and services pioneer in contextual advertising. Medio's acquisition of WebRelevance accelerates the development of Medio's advanced mobile advertising platform.
buyer: Medio Systems, Inc.
Medio Systems, Inc. is the preeminent mobile search solution provider. The company combines the latest in patent-pending search, personalization, recommendation and advertising technologies. "
target: WebRelevance
WebRelevance is a software and services company focused on using contextual targeting to dramatically improve advertising performance for both advertisers and media sites — simultaneously increasing advertiser ROI and media site revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/18/2018 via Company Press Release

Rakuten Inc., will acquire LOB Inc.

synopsis: Rakuten, Inc. announced that it has reached a final agreement regarding the acquisition of LOB Inc., a developer and supplier of advertising platforms, as a wholly owned subsidiary. Rakuten will leverage the company’s technical prowess and development capabilities to strengthen its global advertising platform.
buyer: Rakuten Inc. (TSE:4755:$13,427.32)
Rakuten, Inc. is a global leader in internet services that empower individuals, communities, businesses and society. Founded as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1.2 billion members around the world. "
target: LOB Inc.
LOB is an ad technology company founded in 2016 that primarily develops and provides advertising platforms. They are developing tools and introducing consulting to greatly improve work efficiency in Internet advertisement distribution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/17/2018 via BNC Analysis

knk Business Software AG, acquired muellerPrange GmbH & Co. KG

synopsis: Germany-based muellerPrange, market leading develper of advertising software for public magazine publishers in Europe, announced that they have been bought by knk Business Software AG, a leader in the global market of business software for publishing houses and media companies. muellerPrange has over 200 renowned publishing houses as clients.
buyer: knk Business Software AG
Based in Kiel, Germany, knk Business Software AG is a leader in the global market of business software for publishing houses and media companies. knk provides the only Microsoft Certified business software for publishers in the world. "
target: muellerPrange GmbH & Co. KG
Based in Germany, muellerPrange is a market leading developer of advertising software for public magazine publishers in Europe. muellerPrange has over 200 renowned publishing houses as clients, including AxelSpringer, Bauer, Gruner+Jahr and many others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/20/2015 via PR Newswire

SintecMedia, acquired Broadway Systems

synopsis: SintecMedia, the provider of the most complete, integrated solutions for the media industry, announced its acquisition of Broadway Systems, a leading provider of broadcast management solutions. Broadway manages billions of dollars in advertising revenues across news, sports, music, and entertainment networks for customers in the media industry.
buyer parent: Riverwood Capital
buyer: SintecMedia
intecMedia provides the most complete, integrated solutions for the media industry. Founded in 2000, SintecMedia has grown to manage more than $30 billion in advertising revenue via OnAir, IBMS, and SIMS. "
target: Broadway Systems
Broadway has collaborated with major cable television networks—including Fox News, the Scripps Networks, CBS Sports Network and the MLB Network to engineer a contemporary and fully-integrated programming, sales, traffic, stewardship and billing system.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/30/2014 via PR Newswire

Imagine Communications, purchased Advanced Advertising Business Unit from OpenTV Corp.

synopsis: Imagine Communications announced that it has acquired the assets of the advanced advertising business unit of OpenTV, Inc., from the Kudelski Group. The advanced advertising business consists of advertising traffic and billing solutions.
buyer parent: Gores Group, LLC
buyer: Imagine Communications
Imagine Communications Corp., is a global leader of software and networking solutions to more than 3,000 media, broadcast, service provider, government and enterprise customers spanning 185 countries. "
seller parent: The Kudelski Group
seller: OpenTV Corp.
OpenTV's Advanced Advertising Business Unit includes the EclipsePlus®, EclipsePlus®/xG Billing, EclipsePlus®/xG Insights™ and EclipsePlus®/xG Linear™ advertising campaign management solutions. OpenTV, Inc. is one of the world's leading providers of advanced digital television solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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eBUS Ltd.

ViDM

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The Media Services Group

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SpaceMaster Inc.

eBUS Ltd.

Marketron

Crosswise, Ltd.

Atex Group Limited

Rapt, Inc.

Marketron International

WebRelevance

Sorenson Media Inc.

LOB Inc.

muellerPrange GmbH & Co. KG

PubNation

Broadway Systems

OpenTV Corp.

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SeaChange International
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Perion Network Ltd.
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xTV
xTV
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