Like MakeGood

closed 1/9/2013 via Company Press Release

Quantcast Corporation, acquired MakeGood

synopsis: Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Founded in 2009 and based in Seattle, MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.
buyer: Quantcast Corporation
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. "
target: MakeGood
For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/19/2017 via PR Newswire

Oracle Data Cloud, will acquire Moat

synopsis: Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers.
buyer parent: Oracle Corporation
buyer: Oracle Data Cloud
Oracle Data Cloud uses data and analytics to enhance media for leading marketers and publishers. Oracle Data Cloud provides audience targeting and measurement solutions to connect with the right customer, personalize every interaction and measure the effectiveness of each engagement. "
target: Moat
Moat is the fastest-growing digital measurement cloud company. Moat's enterprise client base and industry-leading attention analytics and intelligence suite provide actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand & agency clients.
price ($mm)
$850
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via BNC Analysis

WhiteSmoke Software Ltd, acquired Wise Data Media

synopsis: WhiteSmoke Software announced the acquisition of Israeli Technology Corporation Wise Data Media, as part of WhiteSmoke’s strategy to deepen its activity in video advertisement. Wise Data Media has developed a technological solution that enables them to carry out advertising media buying processes, with a focus on video advertising.
buyer: WhiteSmoke Software Ltd (TASE:WSMK:$10.34)
WhiteSmoke is a leading company in the field of English writing technologies, with a focus on products that enhance and correct grammar, spelling, and writing style. Their products are based on natural language processing technology, featuring artificial intelligence algorithms for text analysis. "
target: Wise Data Media
Wise Data Media is a data-driven, cloud marketing platform and a prediction management platform that aims to predict how each new campaign can best be optimized in order to drive the best results. They offer both managed-service and self-service options as well as total brand safety.
price ($mm)
$0.75
rev ($mm)
$5
EBITDA ($mm)
EV / rev
1.1x
EV / EBITDA
closed 5/6/2014 via GlobeNewswire

Extreme Reach, Inc, acquired BrandAds

synopsis: Extreme Reach, Inc., the leading video platform for integrated TV, digital and mobile video advertising, announced that it has completed its acquisition of BrandAds, a video ad intelligence company based in Emeryville, Calif.
buyer: Extreme Reach, Inc
Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, digital and all other video media. The Extreme Reach video platform enables the seamless management, delivery and measurement of multi-screen advertising campaigns. "
target: BrandAds
BrandAds is a video ad intelligence company that created the industry's first third-party video analytics solution to provide brand marketers with one unified view into campaign performance across media vendors and channels in real-time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2012 via PE Hub

Tremor Video, purchased InPlay from TubeMogul

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
seller: TubeMogul (TUBE:$212.05)
InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/2/2018 via BusinessWire

Gannett Co., Inc., acquired WordStream, Inc.

synopsis: Gannett Co., Inc., a leading media and marketing company, has completed the acquisition of WordStream, Inc., a provider of cloud-based SaaS solutions for local and regional businesses and agencies to optimize their digital marketing service campaigns.
buyer: Gannett Co., Inc. (GCI:$3,405.67)
Gannett is a leading media and marketing company with unparalleled local-to-national reach, successfully connecting consumers, communities and businesses. They provide rich content through hundreds of outstanding affiliated digital, mobile and print products. "
target: WordStream, Inc.
WordStream develops online marketing software, provides managed PPC advertising services, & shares online marketing advice through their blog. Their platform lives in the cloud, delivering customer requests on-demand & quickly adapting to changes in the industry with new customer requested features.
price ($mm)
$130
rev ($mm)
$55
EBITDA ($mm)
$16
EV / rev
2.7x
EV / EBITDA
9.4x
closed 8/15/2017 via BusinessWire

Netsertive, acquired Mixpo, Inc.

synopsis: Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and media ad campaigns.
buyer: Netsertive
Netsertive has revolutionized how brands and local businesses work together to win local customers. Their two solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns. "
target: Mixpo, Inc.
Mixpo is the leading creative management platform for digital advertisers and publishers. Their studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface from which to manage, measure and optimize campaigns in real time, at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/19/2016 via BusinessWire

Adobe Systems Incorporated, acquired TubeMogul

synopsis: Adobe announced the completion of its acquisition of TubeMogul, a leader in video advertising that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
Adobe is the global leader in digital marketing and digital media solutions. Adobe’s tools and services allow their customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. "
target: TubeMogul (TUBE:$212.05)
TubeMogul is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives.
price ($mm)[EV]
$583 [$514]
rev ($mm)
$212
EBITDA ($mm)
EV / rev
2.6x
EV / EBITDA
closed 1/14/2015 via PR Newswire

Admedo Ltd, acquired Dispop

synopsis: Admedo, a UK-headquartered business that enables advertisers and agencies to manage their programmatic advertising in-house, announces that it has acquired Dispop, a New York-based online display advertising and retargeting specialist.
buyer: Admedo Ltd
Admedo enables advertisers and agencies to run higher ROI Display and Retargeting campaigns with their Programmatic Advertising platform. Admedo’s customers benefit from the latest technology and reduced commission rates, to maximise campaigns and spend. "
target: Dispop
Dispop is a self-serve display and retargeting platform which allows businesses to launch and manage effective advertising campaigns on Facebook and the Web in the easiest possible way.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2014 via BusinessWire

Vertical Search Works, acquired addGloo

synopsis: Vertical Search Works, the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform focused on integrating real-time semantic analysis with real-time bidding for online display advertising.
buyer: Vertical Search Works
Vertical Search Works is a search technology company which leverages its proprietary products to deliver more valuable results for advertisers, publishers and consumers across targeted vertical industries. "
target: addGloo
addGloo is a demand-side platform focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. Their search-to-display strategy identifies the most relevant words and phrases on pages available for RTB through ad exchanges.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/23/2012 via BNC Analysis

PubliGroupe S.A., will acquire Improve Digital

synopsis: Improve Digital, a European provider of sell-side platform technology and services, has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services.
buyer: PubliGroupe S.A.
PubliGroupe is a leading Swiss-based provider of marketing and media sales services, enabling advertisers to reach their audience by optimising the return of their marketing spending and allowing media owners to effectively monetise their reach. "
target: Improve Digital
Headquartered in Amsterdam, Improve Digital was founded in 2008. The company provides real-time advertising technology to owners of premium digital media who want to build their own private ad ecosystem.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/5/2012 via BusinessWire

Rakuten LinkShare, will acquire mediaFORGE

synopsis: Rakuten LinkShare announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion.
buyer parent: Rakuten Inc.
buyer: Rakuten LinkShare
Rakuten LinkShare Corporation provides e-commerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. "
target: mediaFORGE
With an award-winning ad platform that provides a rich, personalized experience for the consumer, mediaFORGE is changing the display ad industry by offering advertisers a retargeting option that not only measures actual consumer engagement but also directly proves sales and incremental lift.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2012 via PE Hub

Position Marketing Group, acquired Intelli.com

synopsis: Position Marketing Group, a boutique, interactive agency focused exclusively in the “Consumer Mover,” “Foreclosure” and “First Time Home Buyer” vertical, has completed its purchase of Chicago based software company, Intelli.com. Intelli.com provides a dynamic and secured rich-media advertising platform under the “ISAT” brand name.
buyer parent: PMG International, Ltd
buyer: Position Marketing Group
Position Marketing Group, Inc. is a boutique, interactive advertising agency specializing in the Real Estate, Home Improvement and Move verticals. It reaches consumer target audiences at key touch-points in the consumer lifecycle, simplifying the process and boosting campaign results. "
target: Intelli.com
Chicago based software company Intelli.com provides a dynamic and secured rich-media advertising platform under the “ISAT” brand name. The ISAT Platform takes the impact of video and multimedia and adds dynamic messaging and a content management system.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/31/2018 via PE Hub

Nuviad Ltd., acquired Realvu

synopsis: NUVIAD announces that it has acquired the operational assets of RealVu. RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
buyer: Nuviad Ltd.
NUVIAD focuses on algorithmic mobile media trading, Based on state-of-the-art machine learning technologies and advanced trading algorithms. The NUVIAD platform provides un-paralleled media targeting, optimization and trading capabilities. "
target: Realvu
RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/30/2020 via BNC Analysis

uberall GmbH, acquired SweetIQ

synopsis: Uberall will acquire Gannett’s SweetIQ subsidiary. Providing an array of local digital marketing services, the SweetIQ team will join Uberall and become part of a new Montreal hub, the company’s seventh location outside its Berlin headquarters. SweetIQ Analytics Corp. offers a bespoke approach to local marketing.
buyer: uberall GmbH
Uberall enables SMB (Small and Medium Businesses) and enterprise resellers to deliver a superior ‘Near Me’ Brand Experience that mirrors today’s multi-faceted consumer journey — from online discovery to offline sales. "
target parent: Gannett Co., Inc.
target: SweetIQ
The SweetIQ Analytics Corp. was founded in Montréal, Canada, in 2010. Positioning itself as an e-marketing solution, a location-based marketing analytics and automation company, SweetIQ Analytics Corp. offers a bespoke approach to local marketing, designing campaigns, and search analysis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2020 via BNC Analysis

Astute Solutions, acquired iPerceptions

synopsis: Astute, Inc., a leader in customer engagement software, announced its acquisition of iperceptions, a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience.
buyer: Astute Solutions
Astute's customer and employee engagement software powers smarter CX and delivers invaluable first-party customer data for the world's most innovative brands. The Astute platform makes it easy for companies to engage and delight individual customers across all channels. "
target parent: XPND
target: iPerceptions
iperceptions is a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience. They are a global leader in Customer Experience Management (CEM) solutions, guiding the world's most respected brands to become customer-centric organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/8/2020 via Company Press Release

Ebiquity plc, acquired Digital Decisions B.V.

synopsis: Ebiquity plc, a leading independent marketing and media consultancy, announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service. Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
buyer: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity plc is a leading independent marketing and media analytics consultancy. They partner with the world’s biggest brands – including 70 of the world’s top 100 advertisers – to drive the performance of their marketing investments through greater accountability and powerful analytics. "
target: Digital Decisions B.V.
Digital Decisions is a digital media monitoring and optimisation service. Launched in 2017, Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
price ($mm)
$0.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/8/2019 via BusinessWire

Roku, Inc., acquired DataXu, Inc.

synopsis: Roku, a TV streaming platform, has acquired dataxu, a company that helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
buyer: Roku, Inc. (ROKU:$993.43)
Roku, Inc. is a TV streaming platform in the United States that connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
target: DataXu, Inc.
dataxu helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
price ($mm)
$149
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/31/2019 via BNC Analysis

Tanla Mobile, will acquire Gamooga

synopsis: Tanla Solutions Limited, one of the largest cloud communication providers in the world, will acquire Gamooga, a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS and more.
buyer: Tanla Mobile (BSE:532790:$167.93)
Tanla is one of the largest cloud communication providers in the world. Tanla provides cloud solutions for messaging, voice, and IoT. Their solutions handle over 200 billion business communications annually. Tanla adopts cutting-edge technologies to meet the needs of a diverse clientele. "
target: Gamooga
Gamooga is a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS, web push notifications and more.
price ($mm)
$6.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/5/2019 via BNC Analysis

Sublime, acquired Adledge

synopsis: Sublime, a company that creates and delivers performance-based brand ad experiences, has acquired Adledge, a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud.
buyer: Sublime
Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results. "
target: Adledge
Adledge is a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud. Adledge ensures ads are safe, viewed and within the right context on display and videos, across desktops, mobiles or connected TVs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/9/2013 via Company Press Release

Quantcast Corporation, acquired MakeGood

synopsis: Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Founded in 2009 and based in Seattle, MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.
buyer: Quantcast Corporation
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. "
target: MakeGood
For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2015 via Company Press Release

Quantcast Corporation, acquired Ad Performance AB

synopsis: Quantcast, a technology company specialising in real-time advertising and audience measurement, announced the acquisition of Ad Performance, a leader in redefining performance and audience based digital advertising in the Nordic market. Ad Performance is a leading company in the Nordic market for performance-based digital marketing.
buyer: Quantcast Corporation
Quantcast is a technology company specialized in real-time advertising and audience measurement. Quantcast has the most in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective advertising. "
target: Ad Performance AB
Ad Performance is a leading company in the Nordic market for performance-based digital marketing. They help advertisers reach results through strong focus on client targets combined with Microsoft’s and Adform’s leading technology platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/1/2014 via PR Newswire

Quantcast Corporation, acquired Struq

synopsis: Quantcast, a leading technology and real-time advertising company, announced that it has acquired London-based Struq, a global leader in the rapidly growing dynamic creative optimization and retargeting markets.
buyer: Quantcast Corporation
Quantcast is a technology company specialized in real-time advertising and audience measurement. Quantcast has the most in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective advertising. "
target: Struq
Struq, a global leader in the rapidly growing dynamic creative optimization and retargeting markets. Struq is revolutionising display advertising through personalising display ads in real time to increase the relevance of ads to users and to lower the costs for advertisers to acquire customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/9/2013 via Company Press Release

Quantcast Corporation, acquired MakeGood

synopsis: Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Founded in 2009 and based in Seattle, MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.
buyer: Quantcast Corporation
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. "
target: MakeGood
For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/9/2013 via Company Press Release

Quantcast Corporation, acquired MakeGood

synopsis: Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Founded in 2009 and based in Seattle, MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.
buyer: Quantcast Corporation
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. "
target: MakeGood
For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/18/2017 via BNC Analysis

AdHawk, acquired Automate Ads

synopsis: AdHawk is announcing that it has acquired one of its competitors, Y Combinator-backed Automate Ads. Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
buyer: AdHawk
AdHawk helps businesses optimize their digital advertising on platforms like Google AdWords and Facebook Ads. The technology harnesses data science and machine learning to find opportunities to improve an advertiser’s account performance. "
target: Automate Ads
Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/13/2013 via BNC Analysis

The McClatchy Company, acquired Tru Measure

synopsis: The McClatchy Co. announced that it has acquired Crested Butte, Colo.-based media measurement and analytics company Tru Measure. Tru Measure provides media companies and their advertising customers with tools and technology to measure and track the effectiveness of digital advertising campaigns and consumer engagement.
buyer: The McClatchy Company (MNI:$1,000.74)
The McClatchy Company is the third-largest newspaper company in the United States and a leading digital publisher dedicated to the values of quality journalism, free expression and community service. "
target: Tru Measure
Tru Measure provides media companies and their advertising customers with tools and technology to measure and track the effectiveness of all of their digital advertising campaigns and consumer engagement, regardless of market, medium, and volume of ads placed.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/17/2012 via Market Wire

TiVo Inc., will acquire TRA, Inc.

synopsis: TiVo Inc. announced that it has agreed to acquire TRA, Inc., maker of the first and leading platform with the world's largest database that directly links information from the same households as to what viewers watch with what they buy. TRA matches television exposures from 1.5 million TV homes with specific purchase transactions.
buyer: TiVo Inc. (TIVO:$661.39)
TiVo is a global leader in advanced television service offering products on multiple platforms and devices. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. "
target: TRA, Inc.
TRA, Inc. is the leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/2/2012 via BusinessWire

The Nielsen Company, Inc., acquired Vizu Corporation

synopsis: Nielsen announced the acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen's online and cross-platform advertising campaign measurement and advertising solutions by adding real-time online effectiveness measurement.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: Vizu Corporation
Vizu Corporation provides a real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/17/2018 via PR Newswire

Diversis Capital, acquired Marketron

synopsis: Diversis Capital, a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets, has acquired Marketron, the leading provider of revenue management and audience engagement software for media companies.
buyer: Diversis Capital
Founded in 2013, Diversis Capital LLC is a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets that require both sharp financial acumen and operational expertise to obtain success. "
target parent: Wicks Group of Companies
target: Marketron
Marketron is the media industry's leading provider of business software solutions and services specializing in revenue management and audience engagement. The Marketron Mediascape platform streamlines operational efficiencies through a web-based platform that is open for partner integrations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/14/2016 via BNC Analysis

Zenterio AB, acquired Adscribe

synopsis: TV technology and services provider Zenterio has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe. AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising.
buyer: Zenterio AB
Zenterio provides an independent OS for interactive TV aimed at creating an industry standard. Zenterio also offers an intuitive multiscreen UI, a powerful Data Analytics solution, Consulting Services and additional Value Added Services to TV operators. "
target: Adscribe
AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising. Their cloud-based big data platform facilitates the collection and analysis of TV viewing data across multiple devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/23/2020 via BusinessWire

iHeartMedia, Inc., will acquire Voxnest

synopsis: iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, will acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration, and targeted ad serving.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month. The company’s services include more than 850 live broadcast stations in over 160 markets nationwide and is available across more than 250 platforms and 2,000 devices. "
target: Voxnest
Voxnest provides professional solutions for podcasters and brands looking to engage with listeners. The company's comprehensive tools for podcast creation, distribution, management, measurement, monetization, and advertising include Spreaker, Spreaker Enterprise, and Dynamo.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Independent Media Distribution plc, acquired eBUS Ltd.

synopsis: IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery. eBUS Limited provides video content management and distribution services for Asian advertising and media market.
buyer parent: Vitruvian Partners LLP
buyer: Independent Media Distribution plc
Indepedent Media Distribution (IMD), is the leading distributor of broadcast quality commercial advertising, new music and music videos. IMD provides the advertising and music industries with a reliable, fast and verifiable distribution service, which has set the standard for the industry. "
target: eBUS Ltd.
eBUS enables users to send TV ads faster, easier, more cost effectively and in High Definition. eBUS is the only video content management and distribution business totally dedicated to the Asia Pacific advertising and media market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/1/2008 via PR Newswire

AdStar, Inc., will acquire Relevantis, Inc.

synopsis: AdStar, Inc. announced an agreement in principle to acquire Relevantis in an all-stock transaction. The acquisition underscores AdStar's commitment to reposition itself as a full service supplier of mobile advertising solutions and adds important proprietary technologies for mobile advertising applications and infrastructures.
buyer: AdStar, Inc. (ADST:$4.76)
AdStar, Inc. is a leading provider of e-commerce transaction services and payment processing solutions for the digital and print advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad-entry software, mobile and web-based ad transaction. "
target: Relevantis, Inc.
Relevantis, Inc. develops and licenses advertising technologies that enable truly relevant advertising. The company's customers include major publishers and application developers. Rooted in cutting edge probability theory, its patent-pending Relevancy Engine supports powerful behavioral targeting.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/13/2016 via Market Wire

Flashtalking, acquired Encore Media Metrics

synopsis: Flashtalking, the leading global independent ad server, announced its acquisition of Encore, long-time pioneer in cross-channel, fractional attribution technology. Encore Media Metrics provides advanced media measurement, attribution and reporting as a service to agencies and brands seeking better metrics and greater efficiency.
buyer: Flashtalking
Flashtalking helps the world's biggest advertisers and their agencies stay relevant with consumers by arming them with the same data-driven precision, measurability, and control over their advertising messages as they've come to depend on for audience targeting and media buying. "
target: Encore Media Metrics
Encore Media Metrics provides advanced media measurement, attribution and reporting as a service to agencies and brands seeking better metrics and greater efficiency.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/7/2014 via PR Web

NewsCycle Solutions, acquired MediaSpan Group, Inc.

synopsis: NEWSCYCLE Solutions, a leading provider of software and services for the global news media industry, announced that it has acquired MediaSpan Group, Inc., a media software innovator that provides solutions to more than 3,000 local newspaper and broadcast properties
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NEWSCYCLE Solutions delivers the broadest range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. "
target: MediaSpan Group, Inc.
MediaSpan Group, Inc. powers digital content management, online marketing, advertising and business productivity solutions for the world's leading media companies including Sun Media, Advance Publications, MediaNews, Gannett and Radio One.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/17/2018 via Company Press Release

The E.W. Scripps Company, will acquire Triton Digital Media

synopsis: The E.W. Scripps Company is acquiring Triton Digital, the global leader in digital audio technology and measurement services. Triton's innovative and proprietary SaaS solutions and advertising technology enable both live and on-demand audio publishers to build their audiences and enhance revenues globally.
buyer: The E.W. Scripps Company (SSP:$1,599.45)
The E.W. Scripps Company serves audiences and businesses through a growing portfolio of local and national media brands. With 33 television stations, Scripps is one of the nation’s largest independent TV station owners. Scripps runs a collection of national journalism and content businesses. "
target parent: Vector Capital
target: Triton Digital Media
Triton Digital is a pioneer in the rapidly expanding digital audio marketplace. The Company’s innovative and proprietary SaaS solutions and advertising technology enable both live and on-demand audio publishers to build their audiences and enhance revenues globally.
price ($mm)
$150
rev ($mm)
$40
EBITDA ($mm)
EV / rev
3.8x
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2016 via Company Press Release

Efficio merged with ShareBuilders,

synopsis: ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to the broadcast industry.
buyer: ShareBuilders
ShareBuilders is the largest media yield management software company in the US. In 2010 their local broadcast TV clients billed about $3.7 billion, which is estimated to be 1 out of every 5 commercials sold on English-speaking network affiliates. "
target: Efficio
Efficio Solutions, Inc. was founded in 1999 and created by broadcasters for broadcasters with over 8,000 users in the media sales industry. Efficio is a fully integrated media sales management solution that answers the needs of salespeople and sales managers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 1/23/2012 via PE Hub

Tremor Video, purchased InPlay from TubeMogul

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
seller: TubeMogul (TUBE:$212.05)
InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/17/2006 via

Google Inc., acquired dMarc Broadcasting, Inc.

synopsis: Google Inc. today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.
buyer: Google Inc. (GOOGL:$171,704.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: dMarc Broadcasting, Inc.
dMarc Broadcasting is a developer of digital audio systems and related services for radio broadcasters. Through subsidiaries Scott Studios and Computer Concepts (dba Maestro), the company provides digital systems to more than 4,600 radio stations.
price ($mm)
$1,238
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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