Like Precision Sample

announced 5/20/2013 via PR Newswire

MarketTools Inc., will acquire Precision Sample

synopsis: MarketTools parent company, MetrixLab, a leading global provider of online market research solutions, announced that it has reached an agreement with Precision Sample to acquire a strategic ownership position in the company. Precision Sample is one of the fastest growing companies in the online market research industry.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leading provider of services and software for market research. Through the use of advanced respondent engagement techniques and comprehensive analytic tools, MarketTools helps clients innovate, optimize and execute programs that deliver high-value business impact. "
target: Precision Sample
Founded in 2010, Precision Sample is one of the fastest growing companies in the online market research industry. Precision Sample helps businesses connect with consumers where they live via traditional online methods as well as at social networks and via mobile devices.
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closed 1/10/2018 via Company Press Release

UserZoom, acquired WhatUsersDo Limited

synopsis: UserZoom, the leading user experience (UX) research platform company, announced it has acquired research technology company WhatUsersDo. A pioneer in remote usability testing, WhatUsersDo has specialized in sourcing participants for qualitative usability research with an emphasis on the European market.
buyer: UserZoom
UserZoom is the all-in-one user experience research and testing platform for the enterprise. Its cloud-based platform provides the quantitative and qualitative insights essential to measuring and improving the user experience. "
target: WhatUsersDo Limited
WhatUsersDo is a remote user testing platform. They provide access to a global panel of 30,000 UX testers that give their thoughts and feelings, via video recordings of the test, which can be used to observe behaviour, analyse and build a business case to improve the usability of digital products.
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closed 2/17/2016 via BNC Analysis

comScore, Inc., purchased TNS Metrix from TNS Gallup Oy

synopsis: Research firm comScore has bought TNS Metrix from TNS Gallup, Finland's leading market research group. TNS Metrix is Finland's leading internet web audience measurement business. It is a browser-based measurement system that provides weekly traffic figures for the most popular Finnish websites.
buyer: comScore, Inc. (SCOR:$368.82)
comScore is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, they combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior. "
seller parent: WPP Group, plc
seller: TNS Gallup Oy
TNS Gallup is Finland's leading market research group. They provide solutions and expertise to uncover insights that make impactful decisions to drive growth. Their TNS Metrix business is a browser-based measurement system that provides weekly traffic figures for the most popular Finnish websites.
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closed 1/15/2013 via Market Wire

YuMe, acquired Crowd Science, Inc.

synopsis: YuMe announced the acquisition of Crowd Science, an innovative audience targeting technology company. CITRUS, Crowd Science's audience measurement and targeting platform, builds on the capabilities of Audience Amplifier, YuMe's technology used to enhance audience reach and targeting across all video devices.
buyer: YuMe (NYSE:YUME:$159.78)
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences. "
target: Crowd Science, Inc.
Crowd Science provides audience targeting and segmentation for online publishers and brands. Crowd Science’s technology combines web analytics and survey research to improve marketing and advertising precision and increase revenue.
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announced 3/16/2012 via Reuters

All About, Inc., will acquire Luke19 Co., Ltd.

synopsis: All About, Inc. announced that it has increased its voting rights of Luke19 Co., Ltd., from 14.85% to 55.33%. Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members.
buyer: All About, Inc. (JASDAQ:2454:$91.69)
All About, Inc. provides Internet advertising services. It offers editorial advertising, ad impressions, and ad traffic services. The company also operates All About Style Store, an online shopping store; and COCOMO, an online gift shop. "
target: Luke19 Co., Ltd.
Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members. Luke19 has business ties with more than 950 companies, providing reliable consumer attitude surveys and analyses.
price ($mm)
$1.10*
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
closed 2/7/2011 via PR Newswire

Diversified Agency Services, acquired Communispace Corporation

synopsis: Diversified Agency Services, a division of Omnicom Group Inc., has announced that it has acquired Communispace Corporation, the research pioneer of online consumer insight communities for the world's leading brands.
buyer parent: Omnicom Group Inc.
buyer: Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc., manages Omnicom's holdings in a variety of marketing disciplines. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations. "
target: Communispace Corporation
Communispace Corp uses innovative market research practices and proprietary social media tools to build and manage vibrant online communities that marketers use to test ideas, generate feedback and gain insights into consumer attitudes and outlook.
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announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
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closed 12/4/2006 via BusinessWire

ValueClick, Inc., acquired Shopping.net

synopsis: ValueClick, Inc. has acquired Shopping.net, a privately-held company based in London, for approximately $13.3 million in cash, net of cash acquired. Shopping.net owns and operates 27 websites that provide comparison shopping, search and vertical market content to European online consumers.
buyer: ValueClick, Inc. (VCLK:$593.84)
ValueClick, Inc. is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. "
target: Shopping.net
Shopping.net is a free service which allows you to save time and money when shopping online. We don't sell products directly but instead provide independent shopping search, information and comparison tools allowing you to find the best deals and lowest prices no matter what you're shopping for.
price ($mm)
$13
rev ($mm)
$4
EBITDA ($mm)
$2
EV / rev
3.3x
EV / EBITDA
6.7x
closed 4/10/2006 via AP - Associated Press

United Online, Inc., acquired My Points, Inc.

synopsis: Web company United Online Inc. said Monday it bought My Points Inc. from UAL Corp. for $56 million in cash. MyPoints.com, with 1.4 million active members, reported revenue of $38.4 million in 2005 and income of $2.4 million. The site offers members rewards for numerous marketing activities, such as purchasing products from participating advertisers
buyer: United Online, Inc. (UNTD:$151.12)
United Online wants to bring people together on the Internet. Created in 2001 by the merger of leading US Internet service providers NetZero and Juno Online Services, United Online continues the free Internet service model with hopes of converting faithful users into paying customers. "
target parent: UAL Corp.
target: My Points, Inc.
MyPoints.com is a leading provider of member-driven Internet direct marketing services. Our service features a True Opt-in® database of more than 10 million members, and provides advertisers with an integrated suite of media products — including enhanced email and dynamically served web offers.
price ($mm)
$56
rev ($mm)
$38
EBITDA ($mm)
$5
EV / rev
1.5x
EV / EBITDA
11.7x
closed 2/19/2015 via BNC Analysis

Havas, acquired Plastic Mobile Inc.

synopsis: Havas, one of the world's largest global advertising, digital and communications groups, announced the acquisition of Plastic Mobile, an award-winning mobile agency that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives.
buyer parent: Bolloré
buyer: Havas (ENXTPA:HAV:$2,703.63)
Havas is one of the world's largest global communications groups, offering a range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, human resources, multimedia interactive communications, public relations, and more. "
target: Plastic Mobile Inc.
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives.
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closed 9/10/2014 via Company Press Release

gap intelligence, acquired Quixel Research, LLC

synopsis: gap intelligence, a values-led market research firm focused on the Information Technology, consumer electronics, imaging and home appliance industries, announced that it acquired market forecasting firm Quixel Research. Since 2001, Quixel has built its business around the television, projector and soundbar markets.
buyer: gap intelligence
San Diego-based gap intelligence is a values-led corporation that works with manufacturers, resellers and industry players within the information technology, consumer electronics, imaging and home appliance industries to bring them up to the minute market intelligence. "
target: Quixel Research, LLC
Quixel Research LLC. provides market intelligence services covering the consumer home entertainment TV and Audio markets. The company details the state of the current market, future trends, and pending technology shifts.
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closed 5/16/2013 via PR Newswire

TrueFit Solutions, Inc., acquired Gist Design

synopsis: TrueFit, a leading innovation firm which helps entrepreneurial start-ups and enterprises of all sizes bring new technology product ideas to market, announced the acquisition of Gist Design, an award-winning user experience design firm based in Pittsburgh, PA.
buyer: TrueFit Solutions, Inc.
TrueFit is a leading innovation firm which helps entrepreneurial start-ups and enterprises of all sizes bring new technology product ideas to market. They provide solutions for data management, e-business and commerce and sales process optimization. "
target: Gist Design
Gist Design is an award-winning user experience design firm. Gist Design and Gist Research help their clients build award winning products. Gist Innovation is developing better wireless health experiences with a focus on motivating healthy living and exercise.
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closed 6/14/2017 via PR Newswire

Stagwell Group, purchased Select Mobile Research Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its fund, Stagwell Media LLC, has acquired certain mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey.
buyer: Stagwell Group
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: The Nielsen Company, Inc. (NLSN:$6,465.00)
The acquisition includes mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey. Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
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closed 12/14/2016 via BNC Analysis

M2 Advisory Group merged with Greenlight Insights,

synopsis: Greenlight Insights, the global leader in virtual and augmented market intelligence, announced a merger with M2 Advisory Group. M2 Advisory Group develop business strategies, market sizing, competitive analysis and ecosystem insights. M2's focus is on emerging technologies in VR, AR, immersive tech, games, 3D enterprise and entertainment.
buyer: Greenlight Insights
With the most comprehensive research on the virtual and augmented reality industry, Greenlight Insights provides market intelligence to innovative companies through syndicated research, services, and events. "
target: M2 Advisory Group
M2 Advisory Group provides business development and positioning strategies and ecosystem expertise. M2's focus in on emerging technologies in VR, AR, immersive tech, games, 3D enterprise and entertainment. They develop business strategies, market sizing, competitive analysis and ecosystem insights.
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closed 3/10/2016 via PR Newswire

The Nielsen Company, Inc., acquired Informate Mobile Intelligence Pvt. Ltd.

synopsis: Nielsen announced it has completed its acquisition of Informate Mobile Intelligence, a leading provider of mobile usage measurement across key markets. The Informate Mobile Intelligence measurement solution allows for the capture of accurate, in-depth usage data on mobile screens through opt-in smartphone panels.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target parent: Cross-Tab
target: Informate Mobile Intelligence Pvt. Ltd.
Informate Mobile Intelligence Pvt. Ltd. is a global provider of mobile metrics and a pioneer in mobile measurement through on-device metering technology. They measure mobile usage and study mobile consumer behaviors.
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announced 12/16/2015 via PR Newswire

ShareTracker, will acquire Centris Marketing Science

synopsis: Sharetracker, the largest U.S. market research company dedicated to telecom market share and Flowshare measurement products and analytics, announced it has reached an agreement to acquire the market share and FlowShare firm, Centris Marketing Science. ShareTracker will acquire the Centris National Model and its team.
buyer: ShareTracker
ShareTracker (www.sharetracker.net), formed in 2003, is the leading provider of market and FlowShare measurement solutions to the communications industry. The company has more than 50 employees in offices spread across 14 states throughout the U.S. "
target parent: AUS
target: Centris Marketing Science
Centris Marketing Science is a specialized marketing analytics firm that provides ongoing survey programs and econometric modeling services to the communications and entertainment industries. Centris focuses on consumer behavior in the voice, video and data markets.
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closed 5/25/2012 via BNC Analysis

Facebook, acquired Bolt Peters

synopsis: Facebook has bought out San Francisco-based user experience research and design firm Bolt Peters (BP). Survey intercept provider Ethnio will step out from under the BP wing as an independent company, while some or all of the remaining BP staff will join the social media giant’s own design team.
buyer: Facebook (FB:$73,357.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
target: Bolt Peters
Bolt Peters is a research and design firm specializing in remote usability, user experience, and interaction design. Founded in 2002, the company has completed 231 projects, 1 book, 11 events, and 1 app.
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closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
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closed 5/6/2015 via PR Newswire

App Annie, acquired Mobidia Technology

synopsis: App Annie announced the acquisition of Mobidia Technology, a leading mobile measurement company. The acquisition will accelerate the international expansion of App Annie Usage Intelligence, providing the app economy with the largest app usage dataset and the deepest insight into the two billion smartphone users worldwide.
buyer: App Annie
App Annie is the largest mobile app intelligence platform, providing developers and publishers with a 360-degree view of what they need to know to build, market and invest in their apps. App Annie is used by more than 700,000 apps to track their performance. "
target: Mobidia Technology
Mobidia Technology is a pioneer in mobile measurement with the largest global sample of smartphone and tablet users. Mobidia provides unique insights into mobile usage trends on hundreds of thousands of mobile applications and mobile networks across the world.
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closed 4/2/2014 via PR Newswire

Kantar Media, acquired The Data Republic

synopsis: Kantar Media, a world leader in audience research announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media provides critical information that helps their clients make better decisions about communications. They enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. "
target: The Data Republic
The Data Republic is a specialist social TV analytics agency. It has developed a proprietary platform and suite of tools for monitoring and analysing real-time data across social media.
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announced 5/20/2013 via PR Newswire

MarketTools Inc., will acquire Precision Sample

synopsis: MarketTools parent company, MetrixLab, a leading global provider of online market research solutions, announced that it has reached an agreement with Precision Sample to acquire a strategic ownership position in the company. Precision Sample is one of the fastest growing companies in the online market research industry.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leading provider of services and software for market research. Through the use of advanced respondent engagement techniques and comprehensive analytic tools, MarketTools helps clients innovate, optimize and execute programs that deliver high-value business impact. "
target: Precision Sample
Founded in 2010, Precision Sample is one of the fastest growing companies in the online market research industry. Precision Sample helps businesses connect with consumers where they live via traditional online methods as well as at social networks and via mobile devices.
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closed 7/25/2013 via PE Hub

MarketTools Inc., acquired RawData

synopsis: MarketTools acquired RawData. RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leader in software and services for online market research. Their solutions include custom market research services focused on innovation and shopper research, and a suite of market research software for survey, panel, and community management. "
target: RawData
RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
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announced 5/20/2013 via PR Newswire

MarketTools Inc., will acquire Precision Sample

synopsis: MarketTools parent company, MetrixLab, a leading global provider of online market research solutions, announced that it has reached an agreement with Precision Sample to acquire a strategic ownership position in the company. Precision Sample is one of the fastest growing companies in the online market research industry.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leading provider of services and software for market research. Through the use of advanced respondent engagement techniques and comprehensive analytic tools, MarketTools helps clients innovate, optimize and execute programs that deliver high-value business impact. "
target: Precision Sample
Founded in 2010, Precision Sample is one of the fastest growing companies in the online market research industry. Precision Sample helps businesses connect with consumers where they live via traditional online methods as well as at social networks and via mobile devices.
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closed 8/22/2012 via BNC Analysis

Confirmit, acquired CustomerSat, Inc.

synopsis: Confirmit announced that it has acquired CustomerSat(TM), the Enterprise Feedback Management software and services provider. Confirmit is a leader in the Voice of the Customer market, and this acquisition of CustomerSat, a recognised EFM and loyalty leader, adds greater breadth and depth to Confirmit's existing portfolio.
buyer: Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, Guildford, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. "
target parent: MetrixLab
target: CustomerSat, Inc.
CustomerSat is a Web-based Enterprise Feedback Management solution used by the world's leading businesses to capture, analyse, and act on feedback from customers, employees, and partners.
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closed 7/9/2012 via PR Newswire

MetrixLab, acquired MarketTools Inc.

synopsis: MetrixLab, a global provider of online consumer research services, announced that it has acquired MarketTools Research Solutions Inc., a leader in services and software for market research, from TPG Growth. MarketTools is known for pioneering some of the first research technologies on the Internet.
buyer: MetrixLab
MetrixLab is a fast-growing global provider of online consumer research services. Its solutions are employed by over half of the Top 100 Global Brands such as Microsoft, Philips, Google and Heineken. The company is headquartered in Rotterdam, The Netherlands. "
target parent: TPG Capital
target: MarketTools Inc.
MarketTools is the leading provider of services and software for market research. Through the use of advanced respondent engagement techniques and comprehensive analytic tools, MarketTools helps clients innovate, optimize and execute programs that deliver high-value business impact.
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closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
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closed 2/20/2020 via PR Newswire

Confirmit merged with Dapresy AB,

synopsis: Verdane, the Northern European specialist growth equity investor, has acquired Norway-based Confirmit, the leading global solutions provider for Customer Experience (CX), Employee Experience, and Market Research. Verdane is the major investor in the Swedish data visualization reporting firm Dapresy and will merge the two companies.
buyer parent: Verdane Capital
buyer: Dapresy AB
Sweden-based Dapresy is the leading data visualization SaaS platform within the market research industry. Dapresy's team has a diverse background in marketing research, marketing, software, IT, client development, and graphic design to ensure an up-to-date, user-friendly platform for its clients. "
target: Confirmit
Norway-based Confirmit is a leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions. Confirmit powers Global 5000 companies and Market Research agencies with software products for feedback and data collection, panel management, and more.
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closed 9/3/2019 via GlobeNewswire

SurveyMonkey, acquired GetFeedback

synopsis: SurveyMonkey, a leading global survey software company, has acquired customer experience management company GetFeedback, Inc. A top-rated feedback solution for Salesforce, GetFeedback serves 10,000 leading brands, which include enterprise customers like Cisco, 3M, Caterpillar, Johnson & Johnson, Walgreens, and Salesforce.
buyer: SurveyMonkey (NasdaqGS:SVMK:$276.92)
SurveyMonkey is the world’s leading online survey platform, with more than 2 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. "
target parent: Campaign Monitor
target: GetFeedback
GetFeedback, the world's fastest growing online survey software application, was founded in 2013. GetFeedback's pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.
price ($mm)
$68
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closed 3/28/2019 via Company Description

Brandwatch, acquired Qriously, Inc.

synopsis: Brandwatch, the world-leading social intelligence company, has acquired Qriously, a London-based SaaS research platform. Qriously enables businesses to accesses the mindset of billions of people all over the world by asking questions on mobile devices.
buyer: Brandwatch
Brandwatch is the world's enterprise social intelligence leader, empowering 1,400 of the planet's most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. "
target: Qriously, Inc.
Qriously is a London-based SaaS research platform. Qriously enables businesses to accesses the mindset of billions of people all over the world by asking questions on mobile devices. Answers to those questions are used to unearth valuable insights and engage relevant audiences.
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announced 3/5/2019 via Market Watch

SurveyMonkey, will acquire Usabilla B.V.

synopsis: SurveyMonkey announced that it was acquiring Usabilla, an Amsterdam-based maker of software that collects customer feedback about website issues. Usabilla empowers brands like KLM, Tommy Hilfiger, and Toyota to become truly customer-centric by improving digital experiences on websites, apps and emails.
buyer: SurveyMonkey (NasdaqGS:SVMK:$276.92)
SurveyMonkey is the world’s leading online survey platform, with more than 2 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. "
target: Usabilla B.V.
Usabilla is an Amsterdam-based maker of software that collects customer feedback about website issues. Usabilla empowers brands like KLM, Tommy Hilfiger, and Toyota to become truly customer-centric by improving digital experiences on websites, apps and emails.
price ($mm)
$81
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closed 12/29/2017 via PR Newswire

Baifendian Group, acquired InsightWorks

synopsis: Baifendian Group, a leading big data and AI solutions provider in China, announced that it has acquired InsightWorks, a leading Chinese online survey company. InsightWorks, as the pioneer and leader of consumer insight by combining big and survey data, has become the largest online consumer survey community in China.
buyer: Baifendian Group
Baifendian Group is a leading big data and AI solutions provider in China. Baifendian is committed to the building of big data underlying technology platform, AI and intelligent application scenarios so as to help enterprises achieve the data asset management and value realization. "
target: InsightWorks
InsightWorks is the domestic top-notch consumer insight solutions provider based on integration of big and survey data. InsightWorks stays committed to providing online survey and consumer insight products and services in a real-time, high-efficient and professional way via big data technology.
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closed 10/26/2017 via Company Press Release

Davies Group Limited, acquired ServiceTick Limited

synopsis: Davies Group announced the acquisition of ServiceTick Limited, the customer experience and analytics business which provides solutions for insurance businesses and to other highly regulated markets. ServiceTick provides digital customer experience insight and intelligence to its clients, through voice & digital surveys, analytics and consulting.
buyer parent: HGGC, LLC
buyer: Davies Group Limited
Davies Group is a multi-award winning operations management, consulting and digital solutions provider to organizations in highly regulated markets. Davies’ core services include: claims solutions, insurance services, complaints handling and compliance & regulatory services. "
target: ServiceTick Limited
ServiceTick provides an enterprise solution for gathering immediate, actionable insight from customers across different service channels include the web, email, SMS and the call centre with all collected feedback reported instantly via a single web-based reporting console.
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closed 2/1/2017 via BNC Analysis

MARU Group, acquired Usurv

synopsis: MARU Group, a market and customer insights company backed by Primary Capital Partners, has acquired research technology platform Usurv. Founded in 2011, Usurv is a survey platform which provides immediate access to respondents from a network of third party partner websites and sample providers, via online or mobile recruitment.
buyer parent: Primary Capital Partners LLP
buyer: MARU Group
MARU Group is a customer intelligence professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. "
target: Usurv
Usurv is a survey platform which provides access to respondents from a network of third party partner websites and sample providers, via online or mobile recruitment. The platform automatically fields short form surveys to those respondents, collecting, analysing and reporting the responses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/18/2014 via PR Newswire

Campaign Monitor, acquired GetFeedback

synopsis: Campaign Monitor, a global leader in email marketing, announced the acquisition of GetFeedback, the fastest growing company in the online survey software industry. GetFeedback's pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.
buyer: Campaign Monitor
Campaign Monitor is a leading email marketing platform that makes it easy for any business to grow their audience, send beautiful email newsletters and see stunning reports on the results. The company was founded in 2004 and has been profitable every quarter since its launch. "
target: GetFeedback
GetFeedback, the world's fastest growing online survey software application, was founded in 2013. GetFeedback's pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/17/2014 via Market Wire

CallidusCloud, acquired ClickTools

synopsis: Callidus Software Inc., a global leader in cloud-based sales, marketing and learning solutions, announced the acquisition of Clicktools, a leading cloud enterprise B2B survey provider. Clicktools provides a cloud-based solution that enables organizations to collect, centralize, and act on customer feedback, leveraging the power of CRM.
buyer: CallidusCloud (CALD:$239.66)
CallidusCloud is the leading provider of sales and marketing effectiveness software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with their complete suite of solutions. "
target: ClickTools
Clicktools provides a cloud-based solution that enables organizations to collect, centralize, and act on customer feedback, leveraging the power of CRM. Clicktools surveys have helped organizations of all sizes and across industries improve customer experience and loyalty.
price ($mm)
$15
rev ($mm)
$4
EBITDA ($mm)
EV / rev
4.1x
EV / EBITDA
closed 8/5/2014 via BusinessWire

SurveyMonkey, acquired Fluidware

synopsis: SurveyMonkey, the world’s leading online survey platform, announced the acquisition of Fluidware, a provider of online survey and application review tools. FluidSurveys is an online tool that allows individuals and organizations from around the world to create fully-customized surveys, collect data from respondents and analyze results in real-time.
buyer: SurveyMonkey (NasdaqGS:SVMK:$276.92)
SurveyMonkey is the world’s leading online survey platform, with more than 2 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. "
target: Fluidware
FluidSurveys is an online tool that allows individuals and organizations from around the world to create fully-customized surveys, collect data from respondents and analyze results in real-time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/4/2011 via BusinessWire

Verint Witness Actionable Solutions, acquired Vovici Corporation

synopsis: Verint®Systems Inc. has completed its acquisition of Vovici Corp, a leading provider of online survey management and enterprise feedback solutions, through Verint® Witness Actionable Solutions®. The combined company features the market’s most comprehensive Voice of the Customer software and services offering.
buyer parent: Comverse Technology, Inc.
buyer: Verint Witness Actionable Solutions
Verint® Witness Actionable Solutions® is the worldwide leader in enterprise workforce optimization software and services. Its unified Impact 360® suite enables organizations of all sizes to capture, analyze and act on customer, business and market intelligence, and optimize customer experiences. "
target: Vovici Corporation
Vovici Corp is the leading provider of online survey management and enterprise feedback solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions.
price ($mm)
$56
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired WebSurveyor Corporation

synopsis: Austin Ventures today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: WebSurveyor Corporation
Vovici Corporation is the leading provider of Enterprise Feedback Management solutions, a growing field that includes online survey software and research services that enable the collection and management of feedback from customers, partners, and employees to help shape organizational strategy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2013 via PE Hub

Vision Critical, acquired DiscoverText

synopsis: Vision Critical has acquired DiscoverText, a robust cloud based text analytics solution. By combining DiscoverText capabilities with insight communities, Vision Critical will automate the organization and classification of hundreds of thousands of text records more efficiently and accurately than ever before.
buyer: Vision Critical
Vision Critical is the world’s leading provider of insight communities. They build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight. "
target parent: Texifter, LLC
target: DiscoverText
DiscoverText is a cloud-based text analytics solution that provides valuable insights about employees, customers, products, news, and citizens. DiscoverText provides the tools to make better decisions quickly and accurately when handling social media, open-ended surveys, e-mail, and much more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/2/2011 via PR Newswire

Globalpark AG merged with QuestBack AS,

synopsis: QuestBack AS, the European industry leader in Enterprise Feedback Management (EFM), announced that it has acquired and will merge with Globalpark AG, one of the leading vendors within Social CRM (SCRM). Globalpark AG is the largest European provider of panel, community and corporate feedback management solutions.
buyer: QuestBack AS
QuestBack AS is Europe's leading provider of Enterprise Feedback Management and online surveys - web-based services for relationship development through the collection, analysis and follow-up of business critical information. It has more than 4,000 customers across all industries and sectors. "
target: Globalpark AG
Globalpark provides Social CRM, Panel Community and Survey software that enables organisations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/12/2018 via BNC Analysis

Formstack, acquired QuickTapSurvey

synopsis: Formstack, a data collection software-as-a-service (SaaS) company, has acquired QuickTapSurvey, a leading provider of mobile and offline surveys in Canada. QuickTapSurvey's platform allows businesses to build beautiful surveys and mobile forms for lead capture, customer feedback, and research.
buyer: Formstack
Formstack is a versatile online form solution that streamlines processes for capturing and managing information. With Formstack, businesses and teams of all types and sizes can easily create and use online forms to automate repetitive business processes and gain rich insights. "
target: QuickTapSurvey
QuickTapSurvey a leading provider of mobile and offline surveys in Canada. QuickTapSurvey's platform allows businesses to build beautiful surveys and mobile forms for lead capture, customer feedback, and research. QuickTapSurvey enables their clients to capture data anywhere offline and online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/17/2014 via Market Wire

PeriscopeIQ, acquired Opinionmeter International

synopsis: PeriscopeIQ, Inc., an industry leading Customer and Employee Engagement Solutions company, is pleased to announce its acquisition of California-based Opinionmeter International, Ltd., a leading provider of real-time mobile and SaaS customer feedback solutions.
buyer parent: Rezon8 Capital & Advisory Group
buyer: PeriscopeIQ
PeriscopeIQ, Inc. is a Customer and Employee Engagement Solutions company serving multi-unit enterprises in the US and around the world. The company provides fully-managed turnkey solutions that deliver trusted insights and significantly improved business outcomes using scientific methodology. "
target: Opinionmeter International
Opinionmeter International is a leading provider of DIY customer feedback software tools, with an emphasis on mobile research including offline survey apps. Opinionmeter enables its clients to capture spontaneous, 'voice of the customer' feedback at the Point-of-Experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2014 via BNC Analysis

Google Inc., acquired Polar

synopsis: Google announced that it has acquired Polar, the highly graphical opinion poll service, for an undisclosed sum. Polar’s service includes both a mobile app that allows users to create and participate in polls, as well as services for web publishers.
buyer: Google Inc. (GOOGL:$161,857.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: Polar
Polar is a highly graphical opinion poll service. Polar’s service includes both a mobile app that allows users to create and participate in polls, as well as services for web publishers. The company has served over one billion polls over the last eight months.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/17/2013 via BNC Analysis

Spigit merged with Mindjet,

synopsis: Mindjet, a collaborative work management software company, and Spigit, a purpose built social networking tool, have merged and will combine their idea generation platforms.
buyer: Mindjet
Mindjet is a collaborative work management software company. It uniquely captures and shares ideas visually, helps organize information, create plans, and most importantly work across teams to complete projects. "
target parent: Warburg Pincus
target: Spigit
Spigit is a purpose built social networking tool used by leading companies to connect their employees, customers and business partners for idea and innovation discovery.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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WebSurveyor Corporation

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Globalpark AG

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Opinionmeter International

Polar

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KnowledgeSuite Inc.
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VERB Technology Company, Inc.
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