Like Insight Strategy Group

closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
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announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
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closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
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closed 9/25/2017 via PR Newswire

Marketing Management, Inc., acquired Aisle 9 Retail, Inc.

synopsis: Aisle 9 Retail, Inc., a sales and marketing agency for emerging consumer package goods (CPG) in the grocery retail channel, announces the sale of its assets to Marketing Management, Inc. Aisle 9 specializes in helping brand owners prepare and sell emerging CPG brands into the complicated world of the grocery channel.
buyer: Marketing Management, Inc.
MMI is a Trusted Resource for Success. MMI is a comprehensive provider of brokerage services to the CPG and retail trade. These services include sales management, store-level retail merchandising, brand development, media advertising and social media solutions for its retail and CPG customers. "
target: Aisle 9 Retail, Inc.
Aisle 9 specializes in helping brand owners prepare and sell emerging CPG brands into the complicated world of the grocery channel. Aisle 9 provides emerging CPG clients critical bandwidth needed to expand their product sales into key retailers and distributors.
price ($mm)
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closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
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closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
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closed 11/2/2016 via Company Press Release

KLH Capital, acquired Q Research Solutions, Inc.

synopsis: KLH Capital is pleased to announce it has partnered with the management team of Q Research Solutions, Inc. to complete a management buyout. Q Research Solutions is a leading provider of sensory and consumer product research for Fortune 500 and other blue-chip customers in the food and beverage, health and beauty, and fragrance industries.
buyer: KLH Capital
KLH Capital is a fully capitalized SBIC private equity fund managing $320 million across three funds. They make majority and minority equity investments in value added distribution, specialty service and niche manufacturing companies based in the U.S. with at least $10 million of revenue. "
target: Q Research Solutions, Inc.
Based in Old Bridge, New Jersey, Q Research Solutions is a leading provider of sensory and consumer product research for Fortune 500 and other blue-chip customers in the food and beverage, health and beauty, and fragrance industries.
price ($mm)
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announced 2/11/2016 via BNC Analysis

The Nielsen Company, Inc., will acquire Nielsen Catalina Solutions

synopsis: Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielsen Catalina connects TV viewing and digital ad exposure to in-store buying, which Nielsen claims perfectly aligned with its business strategy.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target parent: Berkshire Partners LLC
target: Nielsen Catalina Solutions
Nielsen Catalina Solutions helps marketers and media companies measure and improve advertising performance by accurately linking what consumers watch, see, or hear with what they buy. They are able to target and measure advertising based on what matters most for CPG companies: actual offline sales.
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closed 1/6/2016 via Company Press Release

In Vivo BVA merged with Perception Research Services,

synopsis: Perception Research Services and IN VIVO BVA announced the merger of their companies. This merger unites the world’s two leading research agencies focused on packaging, shopper marketing and new product innovation. The new company PRS IN VIVO will help FMCG marketers succeed at both the purchase and the product usage experience.
buyer: Perception Research Services
Perception Research Services specializes in consumer research to help marketers connect with shoppers and close sales. Their custom studies guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies. "
target parent: Montefiore Investment
target: In Vivo BVA
In Vivo BVA is one of Europe's leading tailor-made consumer goods research companies. In Vivo BVA boasts unrivalled expertise in consumer goods research and marketing thanks to precise and unique methodologies that provide results capable of predicting the future behavior of consumers and shoppers.
price ($mm)
rev ($mm)
$90
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
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closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
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announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 4/1/2015 via BNC Analysis

Aussie Commerce Group, acquired PINCHme Group, INC.

synopsis: AussieCommerce Group, one of Australia’s largest e-commerce names, announced the acquisition of research service provider PINCHme. PINCHme, which partners with international brands offers free samples to its members in exchange for detailed customer feedback, collected and provided to brands for new consumer insights.
buyer: Aussie Commerce Group
AussieCommerce operates e-commerce websites Cudo, Luxury Escape, The Home, DEALS.com.au, Ouffer, and Pop. Cudo delivers offers on restaurants and bars, hotels, spas, salons, theatre tickets, tours, gadgets, décor, and fashion for its members. DEALS.com.au provides daily deals throughout Australia. "
target: PINCHme Group, INC.
PINCHme is the best way to discover and discuss new products from the world’s leading brands, for free. PINCHme has created an online destination for PINCHme members to try new products, with no subscription costs attached.
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closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
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closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 3/19/2014 via PR Newswire

Salience Insight, purchased US Operations from CARMA International

synopsis: Salience Insight, the global media evaluation specialist, is acquiring the US operations of CARMA International, the first company to commercialize media content analysis in the US. The acquisition excludes CARMA's overseas franchise operations in the key markets of Asia Pac, Europe, Canada, Japan and its affiliates in Brazil and India.
buyer parent: News Group International
buyer: Salience Insight
Salience Insight is the media measurement division of News Group International – a global provider of business intelligence and media resource services. Salience offers a fresh approach and the experience that comes from operating for many years in mature and emerging markets. "
seller: CARMA International
CARMA was the first company to commercialize media content analysis in the United States. Founded in 1984 by Albert J. Barr, CARMA International pioneered media content analysis in the United States and is recognized worldwide as a leader in the field.
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closed 9/26/2013 via BNC Analysis

Stagnito Media, Inc., acquired Carbonview Research

synopsis: Stagnito Media announced that it has acquired Carbonview Research, a provider of panel-based research for the consumer packaged goods market.
buyer parent: Topspin Partners
buyer: Stagnito Media, Inc.
Stagnito Media, LLC serves B-to-B information needs of convenience, grocery and specialty food/kitchenware retailers through an integrated portfolio of magazines, websites, digital newsletters, conferences and custom media. "
target: Carbonview Research
Carbonview Research is a provider of panel-based research for the consumer packaged goods market. Carbonview specializes in delivering high-value results and research insights in a timely manner.
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closed 9/4/2013 via BusinessWire

Information Resources, Inc., acquired Aztec

synopsis: Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced it has acquired Aztec, a leading provider of market measurement and related services for consumer packaged goods (CPG), liquor and pharmaceutical manufacturers and retailers.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target parent: Dentsu Inc.
target: Aztec
Aztec provides scan-data services to consumer packaged goods retailers and manufacturers. Aztec offers computer-based information services and core offerings include data processing and reporting, leading-edge user friendly software, training and client service support.
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closed 8/20/2013 via PR Newswire

Rentrak Corporation, acquired iTVX Inc.

synopsis: Rentrak, the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, announced it has acquired iTVX, the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms, Rentrak provides unique and actionable insight for their clients and partners. "
target: iTVX Inc.
iTVX is the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media.They serve some of the largest advertisers with advanced analytics for branded entertainment in TV and digital media.
price ($mm)
$0.71
rev ($mm)
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closed 7/25/2013 via PE Hub

MarketTools Inc., acquired RawData

synopsis: MarketTools acquired RawData. RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
buyer parent: MetrixLab
buyer: MarketTools Inc.
MarketTools is the leader in software and services for online market research. Their solutions include custom market research services focused on innovation and shopper research, and a suite of market research software for survey, panel, and community management. "
target: RawData
RawData uses proprietary new technology, smart-phones and computers to offer a market research solution to track consumers’ media exposure and to also interact with them. Their services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes.
price ($mm)
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closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
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closed 9/12/2018 via PE Hub

MarketCast, acquired Turnkey Intelligence

synopsis: MarketCast Group, a global leader in the consumer insights industry, has acquired Turnkey Intelligence, a preeminent sports research and advisory firm. Turnkey Intelligence has been providing best-in-class research, consulting, and analytics for more than 20 years, offering a full suite of data-driven services to hundreds of sports clients.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target parent: Turnkey Sports & Entertainment
target: Turnkey Intelligence
Turnkey Intelligence offers customized, informed, and actionable solutions to a wide range of sports, live event, agency, and brand-side clients. Turnkey Intelligence’s self-service platform – Audience Portal – is used and trusted by hundreds of sports teams of all sizes.
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closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
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closed 10/26/2016 via BusinessWire

Kohlberg & Company, LLC, acquired MarketCast

synopsis: MarketCast, LLC, the leading provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that Kohlberg & Company LLC, has acquired the ownership interest in MarketCast held by RLJ Equity Partners, LLC and State Street Global Advisors.
buyer: Kohlberg & Company, LLC
Kohlberg & Company is a leading private equity firm with over 25 years of successful experience executing transformational strategies enabling middle market companies to enhance business efficiency, breadth, growth and scale. "
target parent: The RLJ Companies
target: MarketCast
Based in Los Angeles, with offices in New York, Boston, and London, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry.
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closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
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closed 11/20/2014 via PR Newswire

RLJ Equity Partners, acquired MarketCast

synopsis: RLJ Equity Partners, LLC, an affiliate of The RLJ Companies, announced its acquisition of MarketCast, LLC, a premier provider of strategic insights and analysis to marketers and researchers in the global entertainment industry. MarketCast works in collaboration with clients across the entertainment spectrum to test and optimize their content.
buyer parent: The RLJ Companies
buyer: RLJ Equity Partners
RLJ Equity Partners is a middle-market private equity firm focused on generating long-term capital appreciation by investing in profitable and growing businesses led by strong management teams. "
target parent: Shamrock Capital Advisors, Inc.
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
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closed 6/8/2012 via PR Web

Shamrock Capital Advisors, Inc., acquired MarketCast

synopsis: MarketCast, a leading global entertainment research firm, announced that it was acquired by Shamrock Capital Growth Fund III. Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services serving the global entertainment industry.
buyer: Shamrock Capital Advisors, Inc.
Shamrock Capital Advisors is a Los Angeles based private equity firm with over $700 million of capital under management. The firm invests exclusively in the media, entertainment, and communications sectors. "
target parent: Reed Elsevier
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
price ($mm)
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closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
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closed 9/12/2017 via BNC Analysis

Wicks Group of Companies, acquired Screen Engine/ASI

synopsis: Screen Engine / ASI announced that The Wicks Group, a private investment firm, has completed a majority recapitalization of the company. Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
buyer: Wicks Group of Companies
The Wicks Group of Companies is a private equity firm that invests in lower-middle-market companies operating in the information, education and media industries. The firm uses a consistent investment strategy, partnering with experienced management teams to build businesses through acquisitions. "
target: Screen Engine/ASI
Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
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closed 10/26/2016 via BusinessWire

Kohlberg & Company, LLC, acquired MarketCast

synopsis: MarketCast, LLC, the leading provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that Kohlberg & Company LLC, has acquired the ownership interest in MarketCast held by RLJ Equity Partners, LLC and State Street Global Advisors.
buyer: Kohlberg & Company, LLC
Kohlberg & Company is a leading private equity firm with over 25 years of successful experience executing transformational strategies enabling middle market companies to enhance business efficiency, breadth, growth and scale. "
target parent: The RLJ Companies
target: MarketCast
Based in Los Angeles, with offices in New York, Boston, and London, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry.
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announced 11/16/2015 via PR Newswire

Stagwell Group, will acquire Nielsen National Research Group

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has signed a definitive agreement with Nielsen, to acquire National Research Group, provider of critical metrics in the weeks leading up to the release of Hollywood studios' movies. The Stagwell Group is a registered investment adviser and Stagwell Media is a private equity fund.
buyer: Stagwell Group
Stagwell is working to build an investment portfolio of marketing services companies. Their portfolio will only have one or two of each kind of agency from: digital media buying to market research to public relations and beyond to allow for true cooperation. "
target parent: The Nielsen Company, Inc.
target: Nielsen National Research Group
Nielsen National Research Group, Inc. provides market research and consulting services to the entertainment industry. The company engages in the testing of promotional materials, as well as in the marketing of motion pictures for theatrical release.
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closed 2/1/2016 via PR Newswire

Rentrak Corporation merged with comScore, Inc.,

synopsis: comScore, Inc., a global media measurement and analytics company, and Rentrak Corporation announced that the completion of their merger. Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information.
buyer: comScore, Inc. (SCOR:$368.82)
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. "
target: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere.
price ($mm)[EV]
$798 [$719]
rev ($mm)
$108
EBITDA ($mm)
EV / rev
7.1x
EV / EBITDA
closed 2/5/2015 via PR Newswire

Vobile, Inc., purchased PPT Business from Rentrak Corporation

synopsis: Vobile announced it has acquired the Pay-Per-Transaction (PPT) business from Rentrak, a leader in precisely measuring movies and TV everywhere. The PPT revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
buyer: Vobile, Inc. (SEHK:3738:$15.23)
Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. "
seller: Rentrak Corporation (RENT:$115.67)
Rentrak is a leader in precisely measuring movies and TV everywhere. Their Pay-Per-Transaction (PPT) revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
price ($mm)
$7.00
rev ($mm)
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closed 11/20/2014 via PR Newswire

RLJ Equity Partners, acquired MarketCast

synopsis: RLJ Equity Partners, LLC, an affiliate of The RLJ Companies, announced its acquisition of MarketCast, LLC, a premier provider of strategic insights and analysis to marketers and researchers in the global entertainment industry. MarketCast works in collaboration with clients across the entertainment spectrum to test and optimize their content.
buyer parent: The RLJ Companies
buyer: RLJ Equity Partners
RLJ Equity Partners is a middle-market private equity firm focused on generating long-term capital appreciation by investing in profitable and growing businesses led by strong management teams. "
target parent: Shamrock Capital Advisors, Inc.
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/3/2013 via BNC Analysis

Motion Picture Group, acquired Motion Picture Group

synopsis: Ipsos has sold its theatrical research division the Motion Picture Group (MPG) to a private investment company led by former Motion Picture Group President Vincent Bruzzese. Motion Picture Group offers a wide spectrum of research services covering all aspects of a film’s lifecycle, from pre-production through theatrical release and beyond.
buyer: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals. "
target parent: Ipsos S.A
target: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/8/2012 via PR Web

Shamrock Capital Advisors, Inc., acquired MarketCast

synopsis: MarketCast, a leading global entertainment research firm, announced that it was acquired by Shamrock Capital Growth Fund III. Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services serving the global entertainment industry.
buyer: Shamrock Capital Advisors, Inc.
Shamrock Capital Advisors is a Los Angeles based private equity firm with over $700 million of capital under management. The firm invests exclusively in the media, entertainment, and communications sectors. "
target parent: Reed Elsevier
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/18/2018 via PR Web

VideoAmp, acquired IronGrid Data Services, Inc.

synopsis: VideoAmp, a software and data solutions company, acquired IronGrid Data Services. IronGrid is a big data technology firm that provides technology platforms, marketers and media companies with access to secure and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
buyer: VideoAmp
VideoAmp is the software and data solutions company powering the convergence of linear TV and digital advertising. Their software solutions enable marketers and content owners to plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. "
target: IronGrid Data Services, Inc.
IronGrid Data Services is a big data technology firm that provides technology platforms, marketers and media companies with access to secure, anonymized, and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/29/2016 via Company Press Release

EurodataTV Worldwide, acquired TAPE Consultancy Ltd.

synopsis: EurodataTV Worldwide, the international audience analysis division of Mediamétrie, has acquired a 52% stake in TAPE Consultancy. TAPE’s primary focus is television programme content, and studying in depth the connection and interaction between content and the audience.
buyer parent: Médiamétrie - SA
buyer: EurodataTV Worldwide
Eurodata TV Worldwide provides audience ratings & telecast details of all TV programs broadcast on 5000 Channels over 5 continents. The information is provided directly by the research institutes which, like Médiamétrie in France, measure daily television audience ratings. "
target: TAPE Consultancy Ltd.
TAPE was founded in 1976, after starting life within an advertising agency. TAPE’s primary focus is television programme content, and studying in depth the connection and interaction between content and the audience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/27/2015 via BNC Analysis

TAM Media Research Pvt. Ltd. will be merged with BARC India,

synopsis: BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers, and TAM India, a television audience measurement analysis company that provides media and consumer insights to various stakeholders of the media and entertainment industry in India, have announced a merger.
buyer: BARC India
BARC (Broadcast Audience Research Council) India is an industry body, to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. "
target: TAM Media Research Pvt. Ltd.
TAM Media Research Pvt. Ltd. is a television audience measurement analysis company that provides media and consumer insights to various stakeholders of the media and entertainment industry in India.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/22/2014 via BNC Analysis

PrecisionDemand merged with Adap.tv,

synopsis: AOL announced the acquisition of advanced TV audience targeting platform PrecisionDemand, which will be integrated into its Adap.tv system. PrecisionDemand is one of several start-ups and more established researchers that are utilizing Big Data to refine the way advertisers and agencies target TV advertising inventory.
buyer parent: AOL Inc.
buyer: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video. "
target: PrecisionDemand
PrecisionDemand is the first and only TV media agency with a solution for accurately targeting all TV and measuring its impact on sales. We know how to use 1st party data to pull the right levers to harness the promise of TV advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/2/2014 via PR Newswire

Kantar Media, acquired The Data Republic

synopsis: Kantar Media, a world leader in audience research announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media provides critical information that helps their clients make better decisions about communications. They enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. "
target: The Data Republic
The Data Republic is a specialist social TV analytics agency. It has developed a proprietary platform and suite of tools for monitoring and analysing real-time data across social media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/12/2012 via BusinessWire

NM Incite, acquired SocialGuide

synopsis: Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, announced the acquisition of SocialGuide, a leading provider of social TV measurement, analytics and audience engagement solutions.
buyer parent: The Nielsen Company, Inc.
buyer: NM Incite
NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands. "
target: SocialGuide
SocialGuide is a leading provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide identifies, captures and organizes social buzz from Twitter in real time for every program aired across 232 of the most popular U.S. television channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
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Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
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rev ($mm)
$6,618.00
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Net Income ($mm)
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Employees
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