Like Ciao AG

closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$134,249.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2011 via BNC Analysis

MetrixLab, acquired CRM Metrix

synopsis: Online research firm MetrixLab has bought digital marketing analytics specialist CRM Metrix, creating a combined digital marketing research business of over €30m in annual revenues. MetrixLab works primarily in the areas of new product development, brand communication, e-business performance and customer satisfaction measurement.
buyer: MetrixLab
MetrixLab is a global Online Market Research company, specializing in the areas of New Product Development, Brand Communication, E-Business Performance and Satisfaction Research. MetrixLab has grown to be one of Europe's leading online market research companies. "
target: CRM Metrix
CRM Metrix is the only global company offering digital market research solutions with extensive global experience. It offers a full range of digital market research solutions to help clients make the best decisions at all stages of the digital marketing development process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/7/2009 via PR Newswire

Q Interactive, acquired Postmaster Direct

synopsis: Q Interactive, a performance-based advertising network, announced the acquisition of Postmaster Direct,, a pioneer of double opt-in permission based email marketing, from Authentic Response, Inc. The purchase of Postmaster Direct will add high quality publishers and advertisers to Q Interactive's growing email advertising network.
buyer parent: Intrepid Investments, LLC
buyer: Q Interactive
Q Interactive provides digital marketing that help advertisers reach their target consumers and publishers better monetize their online audience. Q Interactive optimizes its services across a broad advertising network using a unique combination of behavioral, demographic and transactional data. "
target parent: Authentic Response, Inc.
target: Postmaster Direct
Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2011 via Market Wire

Avatar International LLC, acquired HR Solutions International, Inc.

synopsis: Avatar International, a leading healthcare quality improvement firm, announced its acquisition of HR Solutions International, Inc., a human capital management consulting firm specializing in employee and physician engagement. The firm designs surveys and administers them primarily through email and web-based channels.
buyer parent: The Riverside Company
buyer: Avatar International LLC
Avatar International, a research and consulting company based in Orlando, Fla., specializes in Evidence Based Intelligent Surveys™ and Innovative Strategies™ to transform information into significant quality and efficiency of care improvement for the healthcare industry. "
target: HR Solutions International, Inc.
HR Solutions International designs surveys and administers them primarily through email and web-based channels. Customers access the data through an online reporting tool that provides detailed and customizable results as well as actionable recommendations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/24/2010 via BusinessWire

uSamp, acquired DMS Insights

synopsis: uSamp, one of the world’s fastest-growing online panel and technology companies, announced the acquisition from AOL of DMS Insights, also known as Digital Marketing Services, Inc., online research experts and inventors of the patented River Sample.
buyer: uSamp
uSamp, formerly United Sample Inc., is one of the world’s fastest growing online panel companies, providing survey panelists and technology for use in market research. Founded in 2008, uSamp has 90 team members worldwide and more than 2.0 million global market research panelists. "
target parent: AOL LLC
target: DMS Insights
Founded in 1995, DMS Insights is the inventor of River SampleTM and a leader in delivering high-quality online research. Leveraging its full-service heritage, DMS provides a level of research expertise unseen in other online sample providers.
price ($mm)
$3.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/26/2009 via BNC Analysis

Toluna plc, acquired Greenfield Online, Inc.

synopsis: Toluna, the online research panel, has acquired the majority of the assets of Greenfield Online from Microsoft. Greenfield Online, owner of Ciao Surveys, was acquired by Microsoft in 2008. The $40 million acquisition will make Toluna the largest global supplier of online market research data, with a global market share of over 11%.
buyer: Toluna plc
Toluna plc is a leading global online market research panel and survey technology company. Toluna offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel for sample only and full service projects. "
target parent: Microsoft Corporation
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/20/2009 via BusinessWire

Bain Capital Ventures, Spectrum Equity Investors, will acquire SurveyMonkey.com

synopsis: SurveyMonkey, the leading provider of online survey solutions, has announced that an investor group led by Spectrum Equity Investors and including Bain Capital Ventures has entered into an agreement to acquire a majority interest in the company. Financial terms of the transaction were not disclosed.
buyer: Spectrum Equity Investors
buyer: Bain Capital Ventures
Spectrum Equity Investors is one of the largest, fastest-growing, and most experienced private equity investors. They have investment professionals that have invested in more than 150 telecommunications, networking, information services, and media businesses. "
target: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
Founded in 1999, SurveyMonkey is a leading provider of online survey solutions. Every day, SurveyMonkey helps thousands of people gather the feedback they need to make more informed decisions. SurveyMonkey’s offices are located in Portland, Oregon.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2006 via

Millward Brown, acquired All China Strategic Research

synopsis: Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies. The deal sees Millward Brown, through its parent WPP, acquiring the majority of ACSR's stock.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: All China Strategic Research
Over a decade of experience in marketing research, ACSR has a wide range of methodologies for data collection including CATI, CAPI,practicable online panel and online survey.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/20/2005 via BusinessWire

Millward Brown, acquired Dynamic Logic

synopsis: Millward Brown, a global leader and recognized authority in advertising, media, marketing communications and brand equity research, has acquired Dynamic Logic, a leading online research company that measures and analyzes marketing effectiveness.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: Dynamic Logic
Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic's three main product areas are: AdIndex(R) to measure online advertising, CrossMedia Research(TM) for multimedia campaigns and MarketNorms(R), an advertising effectiveness database.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/8/2018 via BNC Analysis

Institutional Investor Inc., acquired Extel

synopsis: Euromoney Institutional Investor has acquired Extel from WeConvene, and it will integrate Extel into its Institutional Investor Research business. Extel runs the annual independent survey of quality across the European equities investment community, providing an unparalleled data-set to help clients analyse and drive their market understanding.
buyer parent: Euromoney Institutional Investor PLC
buyer: Institutional Investor Inc.
Institutional Investor is a leading international business to business publisher, focused primarily on international finance. It publishes magazines, newsletters and journals as well as research, directories, books and maps. "
target parent: WeConvene
target: Extel
Extel conducts market studies across all three sides of the European Equities investment community, delivering a comprehensive range of rankings, market trends and sentiment insights. The Extel Survey is the largest study of its kind worldwide, with over 16,000 participants from 93 countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2005 via BusinessWire

Bacon's Information Inc., acquired multivision, inc.

synopsis: Bacon's Information, Inc., a provider of media research, distribution, monitoring and evaluation services for public relations, marketing and corporate communications professionals, today announced the acquisition of Multivision, Inc., a broadcast monitoring and media management company headquartered in Oakland, California.
buyer parent: Cision
buyer: Bacon's Information Inc.
Bacon's Information provides a wide range of information and assistance for anyone needing to research, contact or monitor the media. Bacon's is a leading provider of media services to public relations professionals in corporate, non-profit, governmental and educational environments. Bacon's is kno "
target: multivision, inc.
multivision is a leader in the collection, analysis and delivery of real-time corporate intelligence. Businesses rely on multivision’s services to track public opinion, communications campaigns and informational research across the spectrum of media.
price ($mm)
$25
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/21/2011 via BNC Analysis

LeGuide.com S.A., acquired Ciao AG

synopsis: LeGuide.com Group, a pan-European publisher of online shopping guides, comparison websites and the like, has acquired online shopping portal Ciao from Microsoft. At Ciao, consumers can obtain all the online shopping information they need from one source.
buyer: LeGuide.com S.A. (FR:ALGUI:$0.00)
LeGuide.com SA is a France-based provider of shopping guides and online shopping directories. The Company publishes Internet services to help e-consumers shop online. "
target parent: Microsoft Corporation
target: Ciao AG
The Ciao consumer portal offers consumers in Britain, France, Germany, Spain, Italy, the Netherlands and Sweden comprehensive online shopping options in their respective national language. At Ciao, consumers can obtain all the online shopping information they need from one source.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 6/26/2009 via BNC Analysis

Toluna plc, acquired Greenfield Online, Inc.

synopsis: Toluna, the online research panel, has acquired the majority of the assets of Greenfield Online from Microsoft. Greenfield Online, owner of Ciao Surveys, was acquired by Microsoft in 2008. The $40 million acquisition will make Toluna the largest global supplier of online market research data, with a global market share of over 11%.
buyer: Toluna plc
Toluna plc is a leading global online market research panel and survey technology company. Toluna offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel for sample only and full service projects. "
target parent: Microsoft Corporation
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/10/2008 via PR Newswire

ZM Capital, will purchase Internet survey solutions from Greenfield Online, Inc.

synopsis: Microsoft Corp. and Greenfield Online Inc. announced that in connection with the acquisition agreement between the two companies, Microsoft has signed an agreement to sell the Greenfield Online Internet survey solutions business to ZM Surveys LLC, an entity affiliated with ZM Capital L.P., a private equity investment partnership.
buyer parent: ZelnickMedia
buyer: ZM Capital
ZM Capital is a private equity investment partnership focused on entertainment and media investments. The partners have extensive experience investing in the marketing services, business information, advertising, interactive entertainment, direct marketing, recorded music, film and television. "
seller parent: Microsoft Corporation
seller: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$134,249.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 1/26/2005 via PR Newswire

Greenfield Online, Inc., acquired Rapidata.net, Inc.

synopsis: Greenfield Online, Inc SRVY, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Rapidata.net, Inc., a privately-held North Carolina corporation, for $5.5 million in cash, subject to certain post closing adjustments.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Rapidata.net, Inc.
Founded fifteen years ago by research pharmacist and professor David P. Lipson, R.PH., Ph.D., Rapidata.net connects pharmaceutical market researchers to healthcare providers and their patients. This connection allows pharmaceutical market researchers to learn more about the prescription medications
price ($mm)
$5.50
rev ($mm)
$2
EBITDA ($mm)
EV / rev
2.6x
EV / EBITDA
closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 12/5/2011 via Market Wire

Avatar International LLC, acquired HR Solutions International, Inc.

synopsis: Avatar International, a leading healthcare quality improvement firm, announced its acquisition of HR Solutions International, Inc., a human capital management consulting firm specializing in employee and physician engagement. The firm designs surveys and administers them primarily through email and web-based channels.
buyer parent: The Riverside Company
buyer: Avatar International LLC
Avatar International, a research and consulting company based in Orlando, Fla., specializes in Evidence Based Intelligent Surveys™ and Innovative Strategies™ to transform information into significant quality and efficiency of care improvement for the healthcare industry. "
target: HR Solutions International, Inc.
HR Solutions International designs surveys and administers them primarily through email and web-based channels. Customers access the data through an online reporting tool that provides detailed and customizable results as well as actionable recommendations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/24/2010 via BusinessWire

uSamp, acquired DMS Insights

synopsis: uSamp, one of the world’s fastest-growing online panel and technology companies, announced the acquisition from AOL of DMS Insights, also known as Digital Marketing Services, Inc., online research experts and inventors of the patented River Sample.
buyer: uSamp
uSamp, formerly United Sample Inc., is one of the world’s fastest growing online panel companies, providing survey panelists and technology for use in market research. Founded in 2008, uSamp has 90 team members worldwide and more than 2.0 million global market research panelists. "
target parent: AOL LLC
target: DMS Insights
Founded in 1995, DMS Insights is the inventor of River SampleTM and a leader in delivering high-quality online research. Leveraging its full-service heritage, DMS provides a level of research expertise unseen in other online sample providers.
price ($mm)
$3.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/26/2009 via BNC Analysis

Toluna plc, acquired Greenfield Online, Inc.

synopsis: Toluna, the online research panel, has acquired the majority of the assets of Greenfield Online from Microsoft. Greenfield Online, owner of Ciao Surveys, was acquired by Microsoft in 2008. The $40 million acquisition will make Toluna the largest global supplier of online market research data, with a global market share of over 11%.
buyer: Toluna plc
Toluna plc is a leading global online market research panel and survey technology company. Toluna offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel for sample only and full service projects. "
target parent: Microsoft Corporation
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/20/2009 via BusinessWire

Bain Capital Ventures, Spectrum Equity Investors, will acquire SurveyMonkey.com

synopsis: SurveyMonkey, the leading provider of online survey solutions, has announced that an investor group led by Spectrum Equity Investors and including Bain Capital Ventures has entered into an agreement to acquire a majority interest in the company. Financial terms of the transaction were not disclosed.
buyer: Spectrum Equity Investors
buyer: Bain Capital Ventures
Spectrum Equity Investors is one of the largest, fastest-growing, and most experienced private equity investors. They have investment professionals that have invested in more than 150 telecommunications, networking, information services, and media businesses. "
target: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
Founded in 1999, SurveyMonkey is a leading provider of online survey solutions. Every day, SurveyMonkey helps thousands of people gather the feedback they need to make more informed decisions. SurveyMonkey’s offices are located in Portland, Oregon.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/19/2020 via BusinessWire

UserTesting, acquired Teston

synopsis: UserTesting, the leading provider for on-demand human insights, has acquired Teston, a European provider of multilingual experience testing for fast customer feedback. Getting customer feedback is critical for businesses of any size, and Teston has built its feedback solution with a focus on multi-language support from the ground up.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
target: Teston
Teston is a European provider of multilingual experience testing for fast customer feedback. Getting customer feedback is critical for businesses of any size, anywhere around the world–and Teston has built its feedback solution with a focus on multi-language support from the ground up.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$134,249.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2006 via

Millward Brown, acquired All China Strategic Research

synopsis: Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies. The deal sees Millward Brown, through its parent WPP, acquiring the majority of ACSR's stock.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: All China Strategic Research
Over a decade of experience in marketing research, ACSR has a wide range of methodologies for data collection including CATI, CAPI,practicable online panel and online survey.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/2/2011 via Company Press Release

Survey Sampling, Inc., will acquire Opinionology

synopsis: Survey Sampling International (SSI) and Opinionology announced that they have entered into an agreement to combine, pending regulatory approval, bringing together two of the world’s leading global providers of sampling, data collection and data analytic services.
buyer parent: Providence Equity Partners Inc.
buyer: Survey Sampling, Inc.
Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. "
target: Opinionology
Since 1987, Opinionology (formerly Western Wats) has helped market researchers worldwide gather opinions from consumers and professionals. The collected information is used by business and government to increase understanding and improve our world. Opinionology is a survey research company.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/27/2010 via PR Newswire

The Dieringer Research Group, Inc., acquired Lein-Spiegelhoff, Inc.

synopsis: The Dieringer Research Group, Inc., a full service marketing research company located in Brookfield, Wisconsin, has acquired the customer base of Lein/Spiegelhoff, a field service research company also in Brookfield, Wisconsin.
buyer: The Dieringer Research Group, Inc.
Since 1974, The Dieringer Research Group (www.thedrg.com) has provided qualitative and quantitative marketing research and consulting services to companies from a wide range of industries, including: Healthcare, Insurance, Technology, Financial Services, Government, Utilities and Manufacturing. "
target: Lein-Spiegelhoff, Inc.
Lein-Spiegelhoff, Inc., has a reputation based on 35 years of experience with satisfied clients. Specialties include focus groups, individual interviews, phone surveys, product placements, central location testing, ethnographic studies, mock juries, taste tests, in home interviews and music tests.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/9/2006 via Company Press Release

Alliance Data Systems Corporation, will acquire ICOM Information and Communications L.P.

synopsis: Alliance Data has reached an agreement to acquire ICOM Information and Communication Inc. (ICOM), a leading provider of targeted list, marketing data and communication solutions for the direct response, consumer packaged goods (CPG) and over-the-counter pharmaceutical industries in North America.
buyer: Alliance Data Systems Corporation (ADS:$7,709.50)
Alliance Data Systems Corporation is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies. "
target: ICOM Information and Communications L.P.
ICOM is a top provider of high quality consumer response lists, data, communications products & analytic services. ICOM’s consumer surveys capture the purchase behaviors and intentions, health conditions, lifestyles, hobbies, interests, product ownership & demographics of North American households.
price ($mm)
$31
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2011 via BNC Analysis

MetrixLab, acquired CRM Metrix

synopsis: Online research firm MetrixLab has bought digital marketing analytics specialist CRM Metrix, creating a combined digital marketing research business of over €30m in annual revenues. MetrixLab works primarily in the areas of new product development, brand communication, e-business performance and customer satisfaction measurement.
buyer: MetrixLab
MetrixLab is a global Online Market Research company, specializing in the areas of New Product Development, Brand Communication, E-Business Performance and Satisfaction Research. MetrixLab has grown to be one of Europe's leading online market research companies. "
target: CRM Metrix
CRM Metrix is the only global company offering digital market research solutions with extensive global experience. It offers a full range of digital market research solutions to help clients make the best decisions at all stages of the digital marketing development process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Ciao AG


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Ciao AG

Research Now Plc

Inquisite, Inc.

Greenfield Online, Inc.

MarketingSherpa, Inc.

Perseus Development Corporation

Vividence Corp.

NCI Mobility LLP

CRM Metrix

Dimestore Media, Inc.

Postmaster Direct

HR Solutions International, Inc.

DMS Insights

Greenfield Online, Inc.

SurveyMonkey.com

All China Strategic Research

Dynamic Logic

Peanut Labs, Inc.

Extel

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Ciao AG

Ciao AG

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Greenfield Online, Inc.

Greenfield Online, Inc.

Greenfield Online, Inc.

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Ciao AG

HR Solutions International, Inc.

DMS Insights

Greenfield Online, Inc.

SurveyMonkey.com

Peanut Labs, Inc.

Teston

Research Now Plc

Inquisite, Inc.

Greenfield Online, Inc.

MarketingSherpa, Inc.

Perseus Development Corporation

Vividence Corp.

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ICOM  Information and Communications L.P.

CRM Metrix

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