Like Brandtale

closed 2/8/2017 via BusinessWire

Market Track, acquired Brandtale

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence. Brandtale’s exclusive database includes years of branded content campaigns from over 4,000 brands.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Brandtale
Brandtale offers insights and intelligence around the branded content community. Brandtale’s web-based platform will allow clients to access and monitor creative execution across all key media types, providing customers with insights to better understand their competitors’ advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/15/2020 via Company Press Release

Dun & Bradstreet, acquired Orb Intelligence

synopsis: Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has acquired Orb Intelligence, a prominent digital business identity and firmographic data provider. Orb Intelligence provides a database of company information and matching services to B2B marketers.
buyer parent: Cannae Holdings
buyer: Dun & Bradstreet (DNB:$1,813.10)
Dun & Bradstreet (D&B) data and insights help improve business performance. Delivered through the D&B Data Cloud and market-leading solutions, their data and insights help accelerate revenue, manage risk, lower cost and transform businesses. Global businesses of all sizes rely on D&B. "
target: Orb Intelligence
Orb Intelligence is a digital business identity and firmographic data provider. Orb Intelligence provides a database of company information and matching services to B2B marketers. Their database offers detailed information on 57 million companies in over 120 different countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/23/2017 via Company Press Release

Environics Analytics Group Ltd., acquired RSI Research Solutions Inc.

synopsis: Environics Analytics (EA) announced that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
buyer: Environics Analytics Group Ltd.
One of North America’s premier marketing and analytical services companies, Environics Analytics helps customers turn data and analytics into insight, strategy and results. EA offers the full range of analytical services and provides authoritative reports, software and modeling approaches. "
target: RSI Research Solutions Inc.
Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 3/4/2015 via PR Newswire

The Nielsen Company, Inc., acquired eXelate

synopsis: Nielsen announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. This acquisition allows Nielsen to enable its clients to make better and faster marketing and media decisions.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: eXelate
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Its team consists of 50+ international employees dedicated to providing the best service to digital advertisers.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2016 via BNC Analysis

Brunico Communications, purchased Marketing, CARD, and NLA from Rogers Media Inc.

synopsis: Brunico Communications announced that it has acquired certain assets relating to the marketing segment of Rogers Media‘s publication business, including Marketing, CARDonline (CARD) and the National List of Advertisers (NLA). Marketing is a magazine and conference for the advertising industry. CARD and NLA are databases for media buyers.
buyer: Brunico Communications
Brunico Communications is a business-to-business publishing and events company, serving the Canadian marketing and media community and the global entertainment industry. "
seller parent: Rogers Communications Inc.
seller: Rogers Media Inc.
Rogers Media's Marketing brand launched in 1908 and includes a quarterly magazine, online daily news and annual conferences and events for the advertising industry. CARD and NLA are databases designed to help media agencies and advertisers make informed media buying decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 11/5/2013 via BusinessWire

Clarion Capital Partners, LLC, acquired SQAD, Inc.

synopsis: SQAD, the largest independent source in the US for TV, radio and digital cost analysis, announced that Clarion Capital Partners has completed an acquisition of the company. The partnership will allow SQAD to grow through refinement of existing products and an investment in data driven product development across new and existing verticals.
buyer: Clarion Capital Partners, LLC
Clarion Capital Partners, LLC is a private equity investment firm which seeks to make primarily control private equity investments in a diversified portfolio of middle-market companies. The firm focuses in industries such as Business, Healthcare, Financial, Consumer Products, Retail, and Media. "
target: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV. SQAD provides reliable media cost data to advertising agencies, media buying companies, advertisers, television and radio stations, cable companies, program syndicators and Internet publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2018 via PE Hub

Winmo, acquired RedBooks

synopsis: Northlane Capital Partners (NCP) announced that The List, a portfolio company of NCP, through its subsidiary Winmo, has acquired RedBooks. RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
buyer parent: Northlane Capital Partners
buyer: Winmo
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. "
target: RedBooks
RedBooks provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. RedBooks monitors nearly 9,000 worldwide agency parent companies and over 4,400 U.S. publicly traded companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 8/29/2012 via BusinessWire

WhatRunsWhere, acquired Mobile Ad Spy

synopsis: WhatRunsWhere, a service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.
buyer: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. "
target: Mobile Ad Spy
Mobile Ad Spy enables ad agencies and advertisers to track competitors’ online ad campaigns in the mobile market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via BusinessWire

Market Track, acquired Brandtale

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence. Brandtale’s exclusive database includes years of branded content campaigns from over 4,000 brands.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Brandtale
Brandtale offers insights and intelligence around the branded content community. Brandtale’s web-based platform will allow clients to access and monitor creative execution across all key media types, providing customers with insights to better understand their competitors’ advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/29/2017 via BusinessWire

InfoScout, Inc. merged with Market Track,

synopsis: Market Track, LLC, the market-leading provider of competitive business intelligence solutions, announced that it has joined forces with InfoScout, the first company to truly capture omnichannel purchase behaviors and attitudes that reflect the fluidity with which consumers shop across retail channels today.
buyer parent: Vista Equity Partners
buyer: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available. "
target: InfoScout, Inc.
InfoScout helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel. They are the first company to truly capture omnichannel purchase behaviors and attitudes that reflect the fluidity with which consumers shop across retail channels today.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/17/2017 via BusinessWire

Vista Equity Partners, will acquire Market Track

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data, and technology-enabled businesses.
buyer: Vista Equity Partners
Vista Equity Partners, a U.S.-based investment firm with more than $28 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. "
target parent: Aurora Capital Group
target: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/12/2017 via BusinessWire

Market Track, acquired 360pi

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired 360pi Corporation, a leading provider of online product and pricing intelligence. Ontario-based 360pi has established itself as a trusted source for eCommerce insight through granular pricing and product information.
buyer parent: Aurora Capital Group
buyer: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available. "
target: 360pi
360pi provides on-demand price intelligence solutions to retailers through a B2B SaaS platform. The company operates an online price intelligence platform that enables retailers to make pricing decisions by providing actionable insights into their competitor's prices and product mix.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via BusinessWire

Market Track, acquired Brandtale

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence. Brandtale’s exclusive database includes years of branded content campaigns from over 4,000 brands.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Brandtale
Brandtale offers insights and intelligence around the branded content community. Brandtale’s web-based platform will allow clients to access and monitor creative execution across all key media types, providing customers with insights to better understand their competitors’ advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,309.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/2/2016 via BusinessWire

Market Track, acquired Channel IQ

synopsis: Market Track, LLC, the leading provider of advertising, promotions, pricing and eCommerce intelligence solutions, announced that it has acquired Channel IQ LLC (Channel IQ), a leading provider of pricing intelligence, Minimum Advertised Price (MAP) monitoring, and Where-to-Buy (WTB) eCommerce solutions.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
target: Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering customers to profitably handle channel issues and competitive situations.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 8/31/2015 via BusinessWire

Market Track, acquired Commercially Retail

synopsis: Market Track, LLC, the leading provider of advertising, brand protection and pricing intelligence solutions in North America, announced that it has completed the acquisition of Commercially Retail, Australia and New Zealand’s leading retail advertising monitoring company.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Commercially Retail
Headquartered in Sydney, Australia, Commercially Retail provides facts and insights in relation to retailer driven advertising across both digital and print based mediums, via its software-as-a-service platform.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/20/2015 via BusinessWire

Market Track, acquired NewMo

synopsis: Market Track, LLC, the leading provider of advertising, promotional, and pricing intelligence solutions in North America, announced that it has completed its acquisition of New Momentum, Inc. (“NewMo”), a leading provider of online brand protection and eCommerce price monitoring services.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: NewMo
Based in the San Francisco Bay area, NewMo has established itself as a leading provider of online brand protection and eCommerce price monitoring services to many of the world’s most respected brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/10/2014 via BusinessWire

Market Track, acquired Media Iris

synopsis: Market Track, LLC, the leading provider of retail promotion and pricing intelligence solutions in North America, announced that it has completed its acquisition of Media Iris, LLC. Media Iris specializes in digital media tracking solutions and is a partner to many of the world’s largest media intelligence firms.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Media Iris
Media Iris began with a single goal: to provide marketers with a view of the entire online universe. Media Iris has established itself as a leading provider of digital media tracking solutions and as a partner to many of the world’s largest media intelligence firms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2013 via PE Hub

Market Track, acquired Competitrack

synopsis: Market Track, LLC, the leading provider of retail promotion, real-time eCommerce, and pricing intelligence solutions in North America, announced that it has acquired Competitrack, Inc, a full service competitive advertising tracking firm whose clients span virtually all major industries.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Competitrack
Competitrack is a full service competitive advertising tracking firm. They monitor network, cable, spot, syndicated and local cable television, national, local, and trade magazines, newspaper distributed magazines; national and local newspapers, online, radio, outdoor, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/7/2013 via BNC Analysis

Market Track, will acquire Dynamite Data, LLC

synopsis: Market Track, LLC has agreed to acquire Dynamite Data, LLC. Dynamite Data, based in Chicago, is an industry leader in consumer/retail Big Data and channel intelligence, delivering unprecedented access to the most comprehensive, timely, and actionable insights for global retailers and manufacturers through its Channel Monitor™ solution.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Dynamite Data, LLC
Through its proprietary algorithms, Dynamite Data offers unsurpassed data collection techniques that gather and distribute pricing, inventory, and ratings and review information from nearly a billion buy pages at more than 3,000 online retailers worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2012 via PR Newswire

Aurora Capital Group, acquired Market Track

synopsis: Aurora Capital Group, a Los Angeles-based private equity firm, announced that it has acquired Market Track, LLC, the leading provider of promotional intelligence solutions in North America, from Monitor Clipper Partners, a Boston-based private equity firm.
buyer: Aurora Capital Group
Aurora Capital Group is a private equity firm that acquires and builds companies in partnership with operating management. The Firm currently manages approximately $2 billion in capital and is committed to investing in middle market companies with unique, defensible market positions. "
target parent: Monitor Venture Associates, LLC
target: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/17/2017 via BusinessWire

Vista Equity Partners, will acquire Market Track

synopsis: Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data, and technology-enabled businesses.
buyer: Vista Equity Partners
Vista Equity Partners, a U.S.-based investment firm with more than $28 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. "
target parent: Aurora Capital Group
target: Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of advertising, promotion, and eCommerce intelligence solutions, offering the most comprehensive coverage of key media channels available.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2012 via PR Newswire

Aurora Capital Group, acquired Market Track

synopsis: Aurora Capital Group, a Los Angeles-based private equity firm, announced that it has acquired Market Track, LLC, the leading provider of promotional intelligence solutions in North America, from Monitor Clipper Partners, a Boston-based private equity firm.
buyer: Aurora Capital Group
Aurora Capital Group is a private equity firm that acquires and builds companies in partnership with operating management. The Firm currently manages approximately $2 billion in capital and is committed to investing in middle market companies with unique, defensible market positions. "
target parent: Monitor Venture Associates, LLC
target: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/23/2017 via Company Press Release

Environics Analytics Group Ltd., acquired RSI Research Solutions Inc.

synopsis: Environics Analytics (EA) announced that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
buyer: Environics Analytics Group Ltd.
One of North America’s premier marketing and analytical services companies, Environics Analytics helps customers turn data and analytics into insight, strategy and results. EA offers the full range of analytical services and provides authoritative reports, software and modeling approaches. "
target: RSI Research Solutions Inc.
Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 12/17/2018 via BusinessWire

Verint Systems Inc., will acquire ForeSee

synopsis: Verint Systems Inc., a leader in Actionable Intelligence solutions, is to acquire ForeSee. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint is a leader in Actionable Intelligence solutions with a focus on customer engagement optimization, security intelligence, and fraud, risk and compliance. Organizations in more than 180 countries count on intelligence from Verint solutions to make more informed, effective and timely decisions."
target: ForeSee
ForeSee® helps companies grow by listening to what matters most—customer voices. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
price ($mm)[EV]
$65 [$65]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/22/2016 via BNC Analysis

STR Global, Ltd., acquired LJ Research Limited

synopsis: STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency. The company specialises in analysing customer feedback and is a leading provider of key data and specialised insights to the tourism, travel and hospitality industry.
buyer: STR Global, Ltd.
STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. They offer standard reports and customized data sets that help forecast market performance and supply and demand dynamics. "
target: LJ Research Limited
LJ Research is a full-service market research agency undertaking quantitative and qualitative market research. They’re experts in analysing customer feedback and delivering actionable insights. They are used to applying quantitative methods in online, face-to-face, or self-completion questionnaires.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2016 via Company Description

GfK Group, acquired Netquest

synopsis: GfK, the trusted source of relevant market and consumer information, has acquired Netquest, an independent online field provider for the market research sector in Spain, Portugal and Latin America.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. "
target: Netquest
Founded in Barcelona in 2001, Netquest is an independent online field provider for the market research sector in Spain, Portugal and Latin America. They have more than 400,000 consumers willing to give their opinion in 21 countries, and the latest technology in order to manage and survey them.
price ($mm)
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EBITDA ($mm)
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 3/11/2015 via BNC Analysis

OnePoll Limited, acquired 2Brewarded

synopsis: In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed. Founded in 2013, 2Brewarded runs short surveys on behalf of brands and organisations, offering panellists points which can be redeemed for cash.
buyer parent: SWNS Media Group
buyer: OnePoll Limited
OnePoll conducts surveys, hold online discussions, offer a range of reporting solutions, build research communities, write compelling reports, and get their clients press and digital exposure, and much more. "
target: 2Brewarded
Founded in 2013, 2Brewarded runs online surveys on behalf of brands and organisations of all shapes and sizes. For every survey users complete, they will receive credits, and 2Brewarded will pay cash straight into their PayPal or bank account when their credits reach just £20.
price ($mm)
rev ($mm)
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announced 7/17/2014 via BusinessWire

Rakuten Inc., will acquire AIP Corporation

synopsis: Rakuten, Inc. announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation, a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares.
buyer: Rakuten Inc. (TSE:4755:$13,427.32)
Rakuten, Inc. is one of the world's leading Internet service companies. They provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. "
target: AIP Corporation
AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/23/2013 via BusinessWire

Answers Corporation, acquired ForeSee

synopsis: Answers Corporation, a leading provider of cloud-based solutions that enhance customer acquisition and brand engagement, announced it has acquired ForeSee Results, Inc., the leader in customer experience analytics.
buyer parent: Summit Partners
buyer: Answers Corporation
Established in 1998, Answers Corporation is the industry’s top destination for Q&A content. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. "
target: ForeSee
ForeSee Results, Inc. provides online customer satisfaction measurement solutions in the US and internationally. The company enables organizations to understand how improvements to customer satisfaction lead to profitable behaviors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/9/2011 via BNC Analysis

GfK Group, acquired Knowledge Networks Inc.

synopsis: GfK, one of the largest market research companies in the world, has acquired US-based consumer specialist Knowledge Networks. Founded in 1998, Knowledge Networks provides online research solutions including KnowledgePanel, which claims to offer a ‘truly representative’ sample of the US population.
buyer: GfK Group (XTRA:GFK:$1,759.04)
The GfK Group is one of the largest market research companies in the world. GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Its services are divided into three sectors: Custom Research, Retail and Technology and Media. "
target: Knowledge Networks Inc.
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy. It specializes in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2018 via Company Press Release

Critical Mix, Inc., acquired UBMobile

synopsis: Critical Mix, a premier global data and insights company, acquired UBMobile, a mobile-first consumer insights technology and services company. UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
buyer: Critical Mix, Inc.
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on their simplified solutions to help them innovate and grow. "
target: UBMobile
UBMobile is a mobile-first consumer insights technology and service company. Using modern technologies, UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2011 via PR Newswire

Diversified Agency Services, acquired Communispace Corporation

synopsis: Diversified Agency Services, a division of Omnicom Group Inc., has announced that it has acquired Communispace Corporation, the research pioneer of online consumer insight communities for the world's leading brands.
buyer parent: Omnicom Group Inc.
buyer: Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc., manages Omnicom's holdings in a variety of marketing disciplines. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations. "
target: Communispace Corporation
Communispace Corp uses innovative market research practices and proprietary social media tools to build and manage vibrant online communities that marketers use to test ideas, generate feedback and gain insights into consumer attitudes and outlook.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/31/2014 via BusinessWire

Wunderman, acquired FusePump Ltd.

synopsis: Wunderman, the world’s largest digital agency network, has acquired FusePump Ltd., a company specializing in product data and content for digital marketing, in a strategic move that will enhance Wunderman’s data offerings in EMEA and beyond.
buyer parent: WPP Group, plc
buyer: Wunderman
Wunderman offers Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, creator and champion in always-on conversations to propel their clients’ growth. "
target: FusePump Ltd.
FusePump are experts in the area of product data, product data management and multi-channel marketing. FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications.
price ($mm)
rev ($mm)
$5
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/30/2020 via BNC Analysis

Colruyt Group, acquired Daltix

synopsis: Colruyt Group, a Belgian retailer group, has acquired a 65% stake in Daltix, a retail data analytics firm in Belgium. Daltix collects and analyzes information from web shops and translates them into insights that go beyond data. Their powerful retail insights help retailers to make well-informed decisions on pricing, promotions and products.
buyer: Colruyt Group (ENXTBR:COLR:$10,823.54)
Colruyt Group operates in the food and non-food distribution sector in Belgium, France and Luxembourg with approximately 540 own stores and over 600 affiliated stores. In Belgium this includes Colruyt, OKay, Bio-Planet, Cru, Dreamland, Dreambaby and the affiliated stores Spar and Spar Compact. "
target: Daltix
Daltix is a retail data analytics firm in Belgium. Daltix collects, analyzes and enriches information from web shops and translates them into insights that go beyond data. Their powerful retail insights help retailers and suppliers to make well-informed decisions on pricing, promotions and products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2011 via BusinessWire

Knowledge Networks, acquired Cada Cabeza

synopsis: Knowledge Networks has acquired Garcia Research Associates, a firm known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. The acquisition of Cada Cabeza, along with KnowledgePanel LatinoSM and the National Shopper Lab, strengthens KN’s ability to reach U.S. Hispanic segments.
buyer: Knowledge Networks
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything it does. "
target: Cada Cabeza
Garcia Research Associates is a firm well known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. Its Cada CabezaSM survey panel provides high respondent engagement and expert bilingual support.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/11/2019 via Company Press Release

InSites Consulting, acquired ABN Impact

synopsis: InSites Consulting, one of the world’s most innovative insight agencies, announced its acquisition of Asian online insight community innovator ABN Impact. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
buyer: InSites Consulting
InSites Consulting is a next generation insights agency stretching the boundaries of marketing research since 1997. InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core. "
target: ABN Impact
ABN Impact is an online insight community innovator. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Matching Companies
Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
year
2018
rev ($mm)
$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.81)
Net Income ($mm)
Employees
210
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