Like Rhiza

closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
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closed 10/30/2013 via BusinessWire

NeuStar, Inc., acquired Aggregate Knowledge, Inc.

synopsis: Neustar, Inc., a trusted neutral provider of real-time information and analysis, announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers.
buyer: NeuStar, Inc. (NSR:$1,165.09)
Neustar, Inc. is a provider of market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. "
target: Aggregate Knowledge, Inc.
Aggregate Knowledge is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform.
price ($mm)
$119
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/3/2014 via BusinessWire

Xaxis, will acquire BannerConnect

synopsis: Xaxis, announced it has agreed to acquire media trading firm Bannerconnect. Headquartered in Sittard, the Netherlands, Bannerconnect is one of Europe’s top programmatic advertising specialists with a decade-long track record developing proprietary ad technology solutions to power automated campaigns for the world’s most sophisticated marketers.
buyer parent: WPP Group, plc
buyer: Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with teams of audience analysts, data scientists and engineers."
target: BannerConnect
BannerConnect is an online advertising company, specialized in offering its advertisers and publishers a unique blend of marketing solutions. BannerConnect's advertising services range from standard Run-of-Network campaigns, to full channel customization through the Site Select solution.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 1/20/2016 via Company Press Release

Efficio merged with ShareBuilders,

synopsis: ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to the broadcast industry.
buyer: ShareBuilders
ShareBuilders is the largest media yield management software company in the US. In 2010 their local broadcast TV clients billed about $3.7 billion, which is estimated to be 1 out of every 5 commercials sold on English-speaking network affiliates. "
target: Efficio
Efficio Solutions, Inc. was founded in 1999 and created by broadcasters for broadcasters with over 8,000 users in the media sales industry. Efficio is a fully integrated media sales management solution that answers the needs of salespeople and sales managers.
price ($mm)
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closed 10/25/2017 via GlobeNewswire

The Trade Desk, Inc., acquired Adbrain Ltd.

synopsis: The Trade Desk, Inc. announced that it has acquired the assets of UK-based Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
buyer: The Trade Desk, Inc. (TTD:$251.52)
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices. "
target: Adbrain Ltd.
Based in the UK, Adbrain is a leader in resolving customer identity for marketers and their partners across people, places and devices. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
price ($mm)
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closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
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closed 2/6/2014 via BusinessWire

Conversant Inc., acquired SET Media

synopsis: Conversant, Inc. announced it has completed the acquisition of SET Media, a digital video technology company that connects brands with people through high quality, targeted and brand safe video advertising.
buyer: Conversant Inc. (VCLK:$593.84)
Conversant, Inc. is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. "
target: SET Media
SET Media is a video technology company that connects brand advertisers with their audiences through high quality, targeted, and brand safe campaigns at scale. SET’s discovery and targeting platform enables advertisers to run ads on only the most relevant content to their brand.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/25/2016 via BNC Analysis

AOL Inc., acquired AlephD

synopsis: AOL, Inc. has acquired AlephD, a Paris-based startup that helps publishers automatically indentify the best price for each ad impression. AlephD provides real-time solutions to publishers selling inventory over RTB.
buyer parent: Verizon Communications
buyer: AOL Inc. (AOL:$2,569.00)
AOL is a media technology company that simplifies the Internet for consumers and creators by unleashing the world's best builders of culture and code. AOL operates at scale, connecting tens of thousands of publishers with advertisers on its global and programmatic, content and advertising platforms."
target: AlephD
AlephD provides real-time solutions to publishers selling inventory over RTB. AlephD provides real-time capabilities to online publishers. Its solutions instantly boost digital publishers RTB revenues (Real Time Bidding) by up to 30%.
price ($mm)
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closed 12/3/2015 via BNC Analysis

Acxiom Corporation, purchased Advanced-Advertising Unit from The Allant Group, Inc.

synopsis: Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing. Allant Group's Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their SaaS solution Audience Interconnect.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom is an enterprise data, analytics and software-as-a-service Company that fuses trust, experience and scale to fuel data-driven results. Acxiom is an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. "
seller parent: MidOcean Partners
seller: The Allant Group, Inc.
Allant offers advanced TV advertising software and data products as well as data and analytic driven marketing and advertising services. Their Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their data-enabled software.
price ($mm)
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closed 7/23/2014 via BusinessWire

WideOrbit, Inc., acquired Admeta AB

synopsis: WideOrbit Inc., the leading provider of advertising management software for media companies, has acquired Admeta, a leading provider of solutions for digital programmatic sell-side platforms based in Sweden. Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue.
buyer: WideOrbit, Inc.
WideOrbit is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. "
target: Admeta AB
Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.
price ($mm)
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closed 3/5/2014 via PR Web

Zenovia Exchange, acquired BrandScreen

synopsis: Zenovia announced its acquisition of Brandscreen, the first and leading demand side platform (DSP) in the Asia-Pacific region. Brandscreen enables brands and leading agencies to buy display and mobile advertising using real-time bidding (RTB) across numerous exchanges.
buyer: Zenovia Exchange
Zenovia provides advertisers with fraud-filtered and in-view impressions at scale. For publishers, Zenovia manages yield by removing suspicious activity, dramatically reducing discrepancy rates, and optimizing impressions for global buyers in the RTB environment. "
target: BrandScreen
Brandscreen is a leader in real-time media trading technology in Asia Pacific. Brandscreen provides the underlying infrastructure, optimization intelligence and applications that power many of the world's leading media trading desks.
price ($mm)
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closed 7/29/2016 via Company Press Release

Ingenta, acquired 5 Fifteen

synopsis: Ingenta, the leading software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organizations to sell, manage and deliver print and digital advertising.
buyer: Ingenta (AIM:ING:$18.36)
Ingenta is the largest supplier of technology and related services for the publishing industry. Working with eight of the ten largest publishers in the world, they help information providers meet their evolving and wide-ranging publishing needs. "
target: 5 Fifteen
Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organisations to sell, manage and deliver print and digital advertising.
price ($mm)
$0.64
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
closed 8/13/2014 via BusinessWire

Workhorse Software merged with SQAD, Inc.,

synopsis: SQAD, the largest independent source in the U.S. for TV, radio, and digital cost analysis, and Workhorse Software, the global leader in advertising planning software, announced that they have merged to become a unified provider of media planning and advertising cost solutions.
buyer parent: Clarion Capital Partners, LLC
buyer: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV, Spot TV, and the Internet. SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. "
target: Workhorse Software
Based in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.
price ($mm)
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closed 1/17/2018 via PR Newswire

Diversis Capital, acquired Marketron

synopsis: Diversis Capital, a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets, has acquired Marketron, the leading provider of revenue management and audience engagement software for media companies.
buyer: Diversis Capital
Founded in 2013, Diversis Capital LLC is a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets that require both sharp financial acumen and operational expertise to obtain success. "
target parent: Wicks Group of Companies
target: Marketron
Marketron is the media industry's leading provider of business software solutions and services specializing in revenue management and audience engagement. The Marketron Mediascape platform streamlines operational efficiencies through a web-based platform that is open for partner integrations.
price ($mm)
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closed 12/14/2016 via BNC Analysis

Zenterio AB, acquired Adscribe

synopsis: TV technology and services provider Zenterio has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe. AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising.
buyer: Zenterio AB
Zenterio provides an independent OS for interactive TV aimed at creating an industry standard. Zenterio also offers an intuitive multiscreen UI, a powerful Data Analytics solution, Consulting Services and additional Value Added Services to TV operators. "
target: Adscribe
AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising. Their cloud-based big data platform facilitates the collection and analysis of TV viewing data across multiple devices.
price ($mm)
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announced 11/19/2018 via BusinessWire

iHeartMedia, Inc., will acquire Jelli

synopsis: iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet, announced it has entered into an agreement to acquire Jelli, Inc., the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$6,338.03)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. "
target: Jelli
Jelli is the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising. They developed a cloud-based ad platform that enables advertisers and publishers to buy and sell audio advertising programmatically.
price ($mm)
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closed 10/18/2017 via BNC Analysis

AdHawk, acquired Automate Ads

synopsis: AdHawk is announcing that it has acquired one of its competitors, Y Combinator-backed Automate Ads. Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
buyer: AdHawk
AdHawk helps businesses optimize their digital advertising on platforms like Google AdWords and Facebook Ads. The technology harnesses data science and machine learning to find opportunities to improve an advertiser’s account performance. "
target: Automate Ads
Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
price ($mm)
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closed 4/30/2014 via BusinessWire

WideOrbit, Inc., acquired Fivia

synopsis: WideOrbit Inc., the leading provider of advertising management software for media companies, announced that it has acquired Paris-based Fivia, a digital advertising management software provider. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory.
buyer: WideOrbit, Inc.
WideOrbit is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. "
target parent: IPMG
target: Fivia
Fivia is a digital advertising management software provider headquartered in Paris, France. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory.
price ($mm)
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closed 2/4/2013 via BNC Analysis

Independent Media Distribution plc, acquired eBUS Ltd.

synopsis: IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery. eBUS Limited provides video content management and distribution services for Asian advertising and media market.
buyer parent: Vitruvian Partners LLP
buyer: Independent Media Distribution plc
Indepedent Media Distribution (IMD), is the leading distributor of broadcast quality commercial advertising, new music and music videos. IMD provides the advertising and music industries with a reliable, fast and verifiable distribution service, which has set the standard for the industry. "
target: eBUS Ltd.
eBUS enables users to send TV ads faster, easier, more cost effectively and in High Definition. eBUS is the only video content management and distribution business totally dedicated to the Asia Pacific advertising and media market.
price ($mm)
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closed 7/7/2016 via BusinessWire

MediaOcean, acquired Invision Inc.

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies. Trusted by the largest media companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: Invision Inc.
INVISION Inc. is the media industry’s most experienced provider of cross-device advertising sales software. Trusted by the largest media and television companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations and maximize revenue of their inventory.
price ($mm)
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closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2018 via Company Press Release

The Nielsen Company, Inc., acquired SuperData Research

synopsis: Nielsen Holdings plc, a global measurement and data analytics company, announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content and virtual/augmented reality across mobile, PC online, console and other digital platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: SuperData Research
SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable content, streaming media and gaming video content, esports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.
price ($mm)
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closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
price ($mm)
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announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
price ($mm)
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announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$120.30)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 1/8/2018 via Company Press Release

Phoenix Marketing International, purchased TV Brand Effect assets from The Nielsen Company, Inc.

synopsis: Global Advertising and Brand Specialist Phoenix Marketing International (PMI) announced the acquisition of Nielsen’s TV Brand Effect (TVBE) assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI.
buyer: Phoenix Marketing International
Phoenix Marketing International is a global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix helps clients improve their Brand and Communications, create and refine their products and services, and optimize Customer Experience. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen’s TV Brand Effect (TVBE) assets provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI. TV Brand Effect also has the ability to track and optimize media weight and program placement.
price ($mm)
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closed 1/2/2018 via PR Newswire

ZS Associates, purchased BASES Pharmaceutical Forecasting from The Nielsen Company, Inc.

synopsis: ZS announced it has acquired the assets of BASES Pharmaceutical Forecasting from Nielsen. The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
buyer: ZS Associates
ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Founded in 1983, ZS has grown into a firm of 500 professionals delivering expertise across much of the sales and marketing spectrum. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
price ($mm)
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closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 8/3/2017 via PR Newswire

The Nielsen Company, Inc., acquired vBrand

synopsis: Nielsen, a global performance management company, announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: vBrand
vBrand is an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
price ($mm)
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closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
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closed 6/14/2017 via PR Newswire

Stagwell Group, purchased Select Mobile Research Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its fund, Stagwell Media LLC, has acquired certain mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey.
buyer: Stagwell Group
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
The acquisition includes mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey. Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
price ($mm)
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closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 1/23/2017 via PR Newswire

Stagwell Group, acquired The Harris Poll

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has acquired certain custom research assets from Nielsen, including the Harris Poll. As part of the transition, Harris will relaunch as Harris Insights & Analytics. The Harris Poll brand remains unchanged. The Harris Poll reflects Americans' opinions on a wide range of topics.
buyer: Stagwell Group
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. "
target parent: The Nielsen Company, Inc.
target: The Harris Poll (HPOL:$140.32)
Harris Polls have become media staples around the world. Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. The Harris Poll reflects Americans' opinions on a wide range of topics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via PR Web

NPD Group, Inc., purchased U.S. Market Information and Research Services for Book Industry from The Nielsen Company, Inc.

synopsis: The NPD Group, a market research company, has acquired Nielsen’s U.S. market information and research services for the book industry. The acquisition includes: U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.
buyer: NPD Group, Inc.
The world’s most successful brands turn to NPD Group for unmatched information and insight that gives them a winning business advantage. NPD combines consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends, while anticipating tomorrow’s. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
The acquisition includes Nielsen’s U.S. market information and research services for the book industry. That includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/5/2017 via GlobeNewswire

Carlyle Group, acquired Claritas, Inc.

synopsis: Global alternative asset manager The Carlyle Group, in partnership with the Indian Hill Group, has acquired Claritas from Nielsen. Claritas is focused on consumer segmentation insights. Claritas’ segmentation methodology and core product, PRIZM, is relied on by marketers, academics, media organizations and other marketing data providers.
buyer: Carlyle Group (CG:$3,068.40)
The Carlyle Group is a global alternative asset manager with $169 billion of assets under management across 125 funds and 177 fund of funds vehicles as of September 30, 2016. Carlyle’s purpose is to invest wisely and create value on behalf of its investors, many of whom are public pensions. "
target parent: The Nielsen Company, Inc.
target: Claritas, Inc.
Founded in 1971, Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2017 via PR Newswire

The Nielsen Company, Inc., acquired Gracenote, Inc.

synopsis: Nielsen announced it has completed its acquisition of Gracenote, the industry's leading media and entertainment metadata provider. Gracenote's global database and technology solutions include multichannel video programming distributors, smart televisions, streaming music services, connected devices, media players and in-car infotainment systems.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target parent: Tribune Media Company
target: Gracenote, Inc.
Gracenote, Inc., provides music and video content and technologies to the world's hottest entertainment products and brands. Gracenote is the industry standard for music and video recognition and is supported by the largest source of music and video metadata.
price ($mm)
$560
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/7/2016 via Company Press Release

Toluna plc, acquired Crossense Interactive

synopsis: Toluna, leading provider of on-demand, real-time digital consumer insights, announces the acquisition of Israeli-based digital tracking solution company, Crossense, from Nielsen’s innovation incubator; Nielsen Innovate. The Crossense team will join Toluna’s R&D center in Haifa, Israel.
buyer parent: Verlinvest
buyer: Toluna plc
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. "
target parent: The Nielsen Company, Inc.
target: Crossense Interactive
Crossense is a single-source permission-based digital tracking solution which allows unprecedented insight into internet services usage, by passively collecting granular individual traffic in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/21/2016 via PR Newswire

The Nielsen Company, Inc., acquired Repucom Pty. Ltd.

synopsis: Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Repucom Pty. Ltd.
Repucom is a trusted adviser and partner in sports and entertainment intelligence, helping clients to maximize their commercial success. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/10/2016 via PR Newswire

The Nielsen Company, Inc., acquired Informate Mobile Intelligence Pvt. Ltd.

synopsis: Nielsen announced it has completed its acquisition of Informate Mobile Intelligence, a leading provider of mobile usage measurement across key markets. The Informate Mobile Intelligence measurement solution allows for the capture of accurate, in-depth usage data on mobile screens through opt-in smartphone panels.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target parent: Cross-Tab
target: Informate Mobile Intelligence Pvt. Ltd.
Informate Mobile Intelligence Pvt. Ltd. is a global provider of mobile metrics and a pioneer in mobile measurement through on-device metering technology. They measure mobile usage and study mobile consumer behaviors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,124.32)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 9/29/2014 via Company Press Release

GfK Group, acquired Cogenta Systems Ltd.

synopsis: GfK strengthens its position in the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. "
target: Cogenta Systems Ltd.
Cogenta is an industry pioneer in providing retail and pricing intelligence services, partnering with the biggest European retailers and brands. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/28/2014 via PR Web

reach | influence, acquired Penfield Consulting

synopsis: reach | influence, [ri], a leading marketing and analytics company and provider of shopper engagement strategies to the independent retail community, is pleased to announce a strategic acquisition of retail analytics firm Penfield Consulting.
buyer: reach | influence
reach | influence, is a marketing analytics firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales. They provide services and insight to independent retailers, wholesalers and CPGs. "
target: Penfield Consulting
Penfield Consulting is a retail analytics firm. Penfield Consulting delivered advanced analytics to the largest of retailers including The Sports Authority, The Home Depot, Priceline.com, and others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/19/2014 via PR Newswire

Salience Insight, purchased US Operations from CARMA International

synopsis: Salience Insight, the global media evaluation specialist, is acquiring the US operations of CARMA International, the first company to commercialize media content analysis in the US. The acquisition excludes CARMA's overseas franchise operations in the key markets of Asia Pac, Europe, Canada, Japan and its affiliates in Brazil and India.
buyer parent: News Group International
buyer: Salience Insight
Salience Insight is the media measurement division of News Group International – a global provider of business intelligence and media resource services. Salience offers a fresh approach and the experience that comes from operating for many years in mature and emerging markets. "
seller: CARMA International
CARMA was the first company to commercialize media content analysis in the United States. Founded in 1984 by Albert J. Barr, CARMA International pioneered media content analysis in the United States and is recognized worldwide as a leader in the field.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2018
rev ($mm)
$6,618.00
EBITDA ($mm)
$1,610.00
EBIT ($mm)
$1,209.00
Net Income ($mm)
$321.00
Employees
46000
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
In-Touch Survey Systems Ltd.
In-Touch Survey Systems Ltd.
In-Touch provides advanced interactive data capture and measurement solutions for large organizations striving to connect with prospects, customers, suppliers, employees and managers.
year
2015
rev ($mm)
$6.65
EBITDA ($mm)
$0.59
EBIT ($mm)
$0.24
Net Income ($mm)
$0.02
Employees
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Ticker: ENXTPA:HCO
 
 
 
 
 
 
 
 
HighCo
HighCo
HighCo is a French Marketing Solutions group for mass-market retailers and consumer goods manufacturers. HighCo offers drive to store solutions (SMS notifications, online coupons, email, social media), in-store solutions (coupons & promotions, displays, merchandising), and marketing data solutions.
year
2017
rev ($mm)
$174.97
EBITDA ($mm)
$16.62
EBIT ($mm)
$14.70
Net Income ($mm)
$8.35
Employees
713
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Ticker: PFSW
 
 
 
 
 
 
 
 
PFSweb, Inc.
PFSweb, Inc.
PFSweb is a global provider of end-to-end eCommerce solutions including digital agency and marketing services, technology development services, business process outsourcing services and a complete omni-channel technology ecosystem.
year
2016
rev ($mm)
$250.40
EBITDA ($mm)
$16.25
EBIT ($mm)
$1.07
Net Income ($mm)
Employees
2100
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Ticker: OTCPK:IMMD
 
 
 
 
 
 
 
 
Immudyne
lmmuDyne, Inc. is a technology-driven e-commerce company that builds innovative and proprietary brands. Immudyne’s scalable and global advertising technology infrastructure leverages social media, search and e-commerce platforms to rapidly and profitably grow their product portfolio.
year
2018
rev ($mm)
$6.49
EBITDA ($mm)
EBIT ($mm)
($0.95)
Net Income ($mm)
$0.47
Employees
11
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
2019
rev ($mm)
$2,124.32
EBITDA ($mm)
$221.21
EBIT ($mm)
$184.48
Net Income ($mm)
$115.55
Employees
17987
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
2017
rev ($mm)
$1,759.04
EBITDA ($mm)
$164.56
EBIT ($mm)
$84.18
Net Income ($mm)
Employees
12926
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2019
rev ($mm)
$335.97
EBITDA ($mm)
$49.03
EBIT ($mm)
$33.01
Net Income ($mm)
$17.13
Employees
1979
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: WSE:MCP
 
 
 
 
 
 
 
 
Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
year
2019
rev ($mm)
$26.02
EBITDA ($mm)
$1.81
EBIT ($mm)
$0.99
Net Income ($mm)
$0.39
Employees
0
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
year
2017
rev ($mm)
$0.23
EBITDA ($mm)
($0.31)
EBIT ($mm)
($0.45)
Net Income ($mm)
Employees
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