Like Mixpo, Inc.

closed 8/15/2017 via BusinessWire

Netsertive, acquired Mixpo, Inc.

See 215 Comparable Transactions
synopsis: Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and media ad campaigns.
buyer: Netsertive
Netsertive has revolutionized how brands and local businesses work together to win local customers. Their two solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns. "
 target: Mixpo, Inc.
Mixpo is the leading creative management platform for digital advertisers and publishers. Their studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface from which to manage, measure and optimize campaigns in real time, at scale.
price ($mm)
rev ($mm)
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closed 1/9/2013 via Company Press Release

Quantcast Corporation, acquired MakeGood

See 1460 Comparable Transactions
synopsis: Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Founded in 2009 and based in Seattle, MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.
buyer: Quantcast Corporation
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. "
 target: MakeGood
For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics.
price ($mm)
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closed 1/23/2012 via PE Hub

Tremor Video, purchased InPlay from TubeMogul

See 180 Comparable Transactions
synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
 seller: TubeMogul (TUBE:$212.05)
InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators.
price ($mm)
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announced 6/13/2011 via Reuters

Google Inc., will acquire AdMeld Inc.

See 103 Comparable Transactions
synopsis: Google Inc., plans to buy online advertising company AdMeld to grab a larger slice of the market for graphical display ads. AdMeld helps publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads.
buyer: Google Inc. (GOOGL:$171,704.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
 target: AdMeld Inc.
AdMeld is an ad network optimization company. AdMeld helps publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
price ($mm)
$400
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/21/2020 via PR Web

Awesome Motive, acquired PushEngage

See 515 Comparable Transactions
synopsis: Awesome Motive, a software company that helps small businesses to grow and compete with the big guys, has acquired PushEngage, a leading platform for browser push notifications. PushEngage allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
buyer: Awesome Motive
Awesome Motive is a software company that helps small businesses to grow and compete with the big guys. Awesome Motive offers tools and training to help their customers stay ahead of the curve. They offer solutions for lead generation, WordPress development, WordPress analytics and more. "
 target: PushEngage
PushEngage is a leading platform for browser push notifications. PushEngage enables push notifications on mobile and desktop browsers. Their platform allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
price ($mm)
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announced 11/29/2016 via PR Newswire

SintecMedia, will acquire Operative, Inc.

See 339 Comparable Transactions
synopsis: Operative Media, Inc., the global leader in digital advertising business management solutions for major media companies, announced that the company will be acquired by SintecMedia, a portfolio company of Francisco Partners. The combined company brings together TV and digital ad management for media companies and publishers worldwide.
buyer parent: Francisco Partners Management LLC
buyer: SintecMedia
SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. "
 target: Operative, Inc.
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/8/2012 via PR Newswire

AlphaBird, Inc, will acquire ViDM

See 931 Comparable Transactions
synopsis: Alphabird, a vertically integrated audience development company that guarantees targeted, engaged audiences for online video, announced that it has entered into an agreement to acquire Ventures in Digital Media (ViDM), a leading digital media and advertising technology services company in Australia.
buyer: AlphaBird, Inc
Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. Alphabird was an early pioneer in the distribution of Click-To-Play video content. "
 target: ViDM
ViDM owns Amplify and Emerge Digital. Amplify is a leading digital technology integration and marketing services company. Emerge Digital is Australia’s only independent private sell-side platform for premium publishers, focused on enabling the Australian and Asian private ad exchange marketplace.
price ($mm)
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closed 1/19/2011 via BusinessWire

Adobe Systems Incorporated, acquired Demdex, Inc.

See 339 Comparable Transactions
synopsis: Adobe Systems Incorporated has announced it has acquired privately held Demdex, Inc., a leading data management platform company. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
For over 25 years, Adobe Systems Incorporated’s award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. "
 target: Demdex, Inc.
Demdex, Inc. provides market-leading audience management services for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 7/23/2010 via Company Press Release

Glam Media, acquired AdPortal, Inc.

See 161 Comparable Transactions
synopsis: Glam Media, Inc., the number one vertical media company for women online and one of the top display global media web properties, announced the acquisition of AdPortal, a leading publisher advertising-technology startup based in San Francisco and New York.
buyer: Glam Media
Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the U.S. Glam Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network. "
 target: AdPortal, Inc.
AdPortal is a company dedicated to helping media publishers efficiently grow advertising revenue to win in today’s marketplace.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2018 via PR Web

NewsCycle Solutions, acquired Marketing G2

See 312 Comparable Transactions
synopsis: Newscycle Solutions, the largest software supplier serving the global news media industry, announces the acquisition of Marketing G2, a Pennsylvania-based software company that develops digital tools for online subscriptions, customer engagement, data discovery and audience lifecycle management.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
Newscycle is the leading provider of software and services powering the global media industry. Their content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. "
 target: Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs.
price ($mm)
rev ($mm)
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closed 2/1/2018 via Company Press Release

NewsCycle Solutions, acquired The Media Services Group

See 366 Comparable Transactions
synopsis: Newscycle Solutions, a leading provider of software technologies for the media industry, announced the acquisition of Media Services Group, a major supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NewsCycle is a leading provider of software technologies for the global media industry. NewsCycle helps their clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. "
 target: The Media Services Group
The Media Services Group (MSG) offers an extensive product portfolio designed to meet the ever-changing needs of all publishers. MSG provides integrated publishing software, magazine advertising software, and event registration software to hundreds of customers in the book and magazine industries.
price ($mm)
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closed 7/22/2013 via BusinessWire

Vista Equity Partners, acquired Digital Technology International

See 218 Comparable Transactions
synopsis: Vista Equity Partners, a private equity firm, has acquired Digital Technology International (DTI). DTI is a leading provider of enterprise software solutions for the global news and media industry.
buyer: Vista Equity Partners
Vista, a U.S.-based private equity firm with offices in San Francisco, Chicago, and Austin, invests over $6.6 billion in capital committed to dynamic, successful technology-based organizations led by world-class management teams with long-term perspective. "
 target parent: The Riverside Company
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
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closed 6/1/2009 via PR Newswire

Convera Inc., acquired Firstlight ERA

See 277 Comparable Transactions
synopsis: Vertical search technology company Convera Corporation has announced the signing of a merger agreement with advertising agency Firstlight Online Limited. The combined new company will bring together the vertical search technology of Convera and the advertising sales and marketing capabilities of Firstlight.
buyer: Convera Inc. (CNVR:$0.00)
Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. "
 target: Firstlight ERA
Editorial Related Advertising is the most targeted and cost-effective online marketing tool available - Firstlight E|R|A helps publishers and their advertisers build online presence and generate online revenue.
price ($mm)
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closed 6/8/2006 via Company Press Release

The Riverside Company, acquired Digital Technology International

See 218 Comparable Transactions
synopsis: In a transaction announced this week, The Riverside Company, the largest private equity firm investing in premier small to midsize companies, has acquired Digital Technology International (DTI), a respected innovator in the newspaper publishing software industry. Several members of DTI’s management team also joined in this investment.
buyer: The Riverside Company
The Riverside Company is the largest global private equity firm focused on the smaller end of the middle market and is one of the industry's most experienced leveraged buyout investors. Riverside specializes in investing in companies with enterprise values of less than $150 million. "
 target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
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announced 2/18/2021 via Company Press Release

iHeartMedia, Inc., will acquire Triton Digital Media

See 203 Comparable Transactions
synopsis: iHeartMedia will acquire Triton Digital, the global technology and services leader to the digital audio and podcast industry. With this acquisition, iHeartMedia will be able to provide audio content to producers and advertisers with a full ad service package for streaming and podcasting no matter their size, reach, or distribution method.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month. The company’s services include more than 850 live broadcast stations in over 160 markets nationwide and is available across more than 250 platforms and 2,000 devices. "
 target parent: The E.W. Scripps Company
target: Triton Digital Media
Triton Digital is a global technology and services leader to the audio streaming and podcast industry. They provide innovative technology that enables broadcasters, podcasters, and online music services build their audience, maximize their revenue, and streamline their operations.
price ($mm)
$230
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/16/2015 via BusinessWire

Vector Capital, acquired Triton Digital Media

See 203 Comparable Transactions
synopsis: Vector Capital, a technology-focused private equity firm, announced the acquisition of Triton Digital, the leading technology provider to the digital audio industry. Triton Digital’s technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace.
buyer: Vector Capital
Vector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses. Vector identifies and pursues these investments in both the private and public markets. "
 target:
price ($mm)
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closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

See 198 Comparable Transactions
synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
 target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
price ($mm)
rev ($mm)
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announced 8/5/2019 via Company Press Release

Piano Software Inc., will acquire Cxense

See 392 Comparable Transactions
synopsis: Piano, a company that offers cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users, will acquire Norway-based Cxense, a company that helps publishers and marketers across the globe to transform their raw data into their most valuable resource.
buyer: Piano Software Inc.
Piano offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world use Piano to power their subscription, analytics, and personalization efforts. "
 target: Cxense (OB:CXENSE:$19.56)
Norway-based Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Their leading Data Management Platform with Intelligent Personalization, gives companies insight into their customers, and enables them to action this insight real-time.
price ($mm)[EV]
$39 [$34]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

See 203 Comparable Transactions
synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
 target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 1/18/2017 via GlobeNewswire

Innotech Capitals, acquired Ad-Juster

See 198 Comparable Transactions
synopsis: Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster accelerating the data aggregation platform's access to global markets. San Diego-based Ad-Juster, is used by digital publishers to automate manual processes which are time-consuming and prone to error.
buyer: Innotech Capitals
Innotech Capitals, the investment arm of Innotech International Group, is an international private equity group focusing on the global adtech market. The founding partners have extensive experience in the Chinese AdTech sector to facilitate portfolio companies’ penetration into the China market. "
 target: Ad-Juster
San Diego-based Ad-Juster, is used by digital publishers and ad agencies to automate manual processes which are time-consuming and prone to error. Ad-Juster is the only fully automated reconciliation and aggregate reporting system in the digital ad industry.
price ($mm)
rev ($mm)
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Pages:  
closed 8/15/2017 via BusinessWire

Netsertive, acquired Mixpo, Inc.

See 215 Comparable Transactions
synopsis: Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and media ad campaigns.
buyer: Netsertive
Netsertive has revolutionized how brands and local businesses work together to win local customers. Their two solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns. "
 target: Mixpo, Inc.
Mixpo is the leading creative management platform for digital advertisers and publishers. Their studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface from which to manage, measure and optimize campaigns in real time, at scale.
price ($mm)
rev ($mm)
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closed 9/4/2014 via Company Press Release

Mixpo, Inc., acquired ShopIgniter, Inc.

See 2901 Comparable Transactions
synopsis: Mixpo, Inc. announced that it has acquired ShopIgniter, Inc. ShopIgniter’s powerful Igniter social performance marketing platform enables digital marketing leaders to reach and convert their social mobile consumers.
buyer: Mixpo, Inc.
Mixpo enables agencies and media companies to easily create video ads that run anywhere. The company’s mStream video ads work on any screen – desktop, tablet, or phone. They can be published on premium websites, ad exchanges, and in the newsfeeds of all the major social sites. "
 target parent: Madrona Venture Group
target: ShopIgniter, Inc.
ShopIgniter, Inc. provides enterprise social promotion and commerce solutions. ShopIgniter’s powerful Igniter social performance marketing platform enables digital marketing leaders to reach and convert their social mobile consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2017 via BusinessWire

Netsertive, acquired Mixpo, Inc.

See 215 Comparable Transactions
synopsis: Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and media ad campaigns.
buyer: Netsertive
Netsertive has revolutionized how brands and local businesses work together to win local customers. Their two solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns. "
 target: Mixpo, Inc.
Mixpo is the leading creative management platform for digital advertisers and publishers. Their studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface from which to manage, measure and optimize campaigns in real time, at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2021 via BNC Analysis

Gorilla Corporation, acquired MarketingXpress

See 1822 Comparable Transactions
synopsis: Gorilla Corporation, a leader in global partner marketing technologies and services, announced they have acquired MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands.
buyer: Gorilla Corporation
Gorilla Corporation is a leading provider of vendor partner marketing technologies and services for the IT channel. Gorilla enables next-generation partnering and helps technology vendors build broad channel ecosystems and partner programs and ensure scalable revenue growth. "
 target: MarketingXpress
MarketingXpress is a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress is one integrated environment for improving marketing, sales and partner development.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2021 via BNC Analysis

ChapsVision, acquired NP6 SAS

See 3212 Comparable Transactions
synopsis: ChapsVision is continuing its acquisitions as part of its external growth strategy with the acquisition of NP6. NP6 is the only French omnichannel marketing automation platform designed to increase customer engagement and loyalty.
buyer: ChapsVision
ChapsVision is a French company aiming to become the European leader in data analysis software solutions. ChapsVision enables government organizations and businesses to solve intelligence and data analysis problems using a powerful cognitive platform for analysts and business users. "
 target parent: Groupe BPCE
target: NP6 SAS
NP6 is the only French omnichannel marketing automation platform designed to increase customer engagement and loyalty. From a single and intuitive interface, businesses can centralize their data, segment their audiences, and communicate with their customers.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/30/2020 via BNC Analysis

Zoovu, acquired SEMKNOX GmbH

See 3470 Comparable Transactions
synopsis: Zoovu, the global leader in conversational search and digital buying assistance, announced the acquisition of German-based data and semantic search experts SEMKNOX. Semknox’s enhanced data cleansing capabilities deliver 100% machine readable, structured data to drive the next generation of conversational search technology.
buyer: Zoovu
Zoovu is the global leader in conversational search and digital buying assistance. Zoovu helps increase sales with digital assistants for more than 2,500 companies worldwide. Zoovu is a leading SaaS provider and strategic partner with expertise in 1,000+ product categories in B2C and B2B. "
 target: SEMKNOX GmbH
SEMKNOX is a German-based data and semantic search expert. Semknox’s enhanced data cleansing capabilities deliver 100% machine readable, structured data to drive the next generation of conversational search technology, improving keyword optimization, digital marketing, and virtual assistants.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/8/2020 via BNC Analysis

Audienzz AG, acquired Zulu5 AG

See 1820 Comparable Transactions
synopsis: Switzerland-based Audienzz has acquired Zulu5, a Swiss developer and provider of tools for digital advertising monitoring and quality assurance. With the acquisition, Audienzz is strengthening its position in digital advertising and investing in more transparency and quality in the national and international online advertising market.
buyer parent: NZZ-Mediengruppe
buyer: Audienzz AG
Audienzz is a digital advertising specialist and a leading provider of premium environments in Switzerland. Their proprietary data management platform enables data insights for advertisers, agencies, and publishers. "
 target: Zulu5 AG
Zulu5 is a Swiss technology service provider and developer of tools for digital advertising. Zulu5 has developed a unique technology that can be used to monitor digital advertising in real time and increase transparency and quality in the digital advertising market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/5/2020 via Company Press Release

Salesforce.com, Inc., acquired Evergage

See 1827 Comparable Transactions
synopsis: Salesforce, the global leader in Customer Relationship Management (CRM), has acquired Evergage, Inc., a company that develops a cloud-based platform for digital marketers to increase engagement of their visitors and users through real time one-to-one personalized experiences.
buyer: Salesforce.com, Inc. (CRM:$20,286.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Evergage
Evergage, Inc. develops a cloud-based platform for digital marketers to increase engagement of their visitors and users through real time one-to-one personalized experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2019 via BNC Analysis

Apple, Inc., acquired DataTiger

See 1785 Comparable Transactions
synopsis: Apple has acquired U.K.-based digital marketing firm DataTiger in a move that could bolster the tech giant's already prodigious marketing apparatus. DataTiger is a set of tools that enables users to build marketing software that puts data to work.
buyer: Apple, Inc. (AAPL:$273,857.00)
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms—iOS, macOS, watchOS and tvOS—provide seamless experiences across all Apple devices. "
 target: DataTiger
DataTiger is a set of tools that enables users to build marketing software that puts data to work. Using DataTiger is the fastest and easiest way to increase retention & monetisation. DataTiger can be used as an online tool, to import data and set up user flows in minutes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/16/2019 via BNC Analysis

Force24, acquired SoAmpli

See 3490 Comparable Transactions
synopsis: Force24, a leading marketing automation company, has acquired SoAmpli, a digital marketing agency that combines human and artificial intelligence to provide the best content for sales teams to share on social media, connecting them with relevant prospects.
buyer: Force24
Based in the Uk, Force24 is a leading marketing automation company. They are a team of lead nurturing and creative experts that employ their proprietary automation platform to deliver results driven cross channel campaigns. "
 target: SoAmpli
Based in the UK, SoAmpli is a digital marketing agency that combines human and artificial intelligence to provide the best content for sales teams to share on social media, connecting them with relevant prospects.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/19/2018 via BNC Analysis

Ogury, acquired Influans

See 1838 Comparable Transactions
synopsis: Ogury, consumer data specialist on mobile routes acquires Influans, which has built a cloud platform based on artificial intelligence. Influans' campaigns are thirty times more efficient than typical digital marketing campaigns, the best of which deliver only limited returns.
buyer: Ogury
Based in the UK, Ogury is the leading mobile data company, providing the most comprehensive, 360-degree view of global user behavior across both app and mobile web usage. Their proprietary technology enables Ogury to build accurate mobile user profiles available, using first-party behavioral data. "
 target: Influans
Influans' campaigns are thirty times more efficient than typical digital marketing campaigns, the best of which deliver only limited returns. Created by big data veterans, the Influans cloud platform leverages the most advanced big data and machine learning technologies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/28/2018 via BNC Analysis

TF1 Group, acquired Gamned!

See 3583 Comparable Transactions
synopsis: TF1 Group announces that it has taken a majority stake in Gamned!, a pioneer and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony Spinasse. By acquiring Gamned!, TF1 Group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness.
buyer: TF1 Group (ENXTPA:TFI:$2,585.65)
The TF1 Group is the leading private-sector television broadcaster in France, with five free-to-air channels (TF1, TMC, TFX, TF1 Séries Films and LCI) and four pay-TV theme channels (TV Breizh, Histoire, Ushuaïa and Serieclub, the last of which is 50% owned). "
 target: Gamned!
Founded in 2009 by Olivier Goulon (CEO) and Anthony Spinasse (COO), Gamned! is a Paris-based independent programmatic media sales platform that is pioneering digital advertising campaigns (RTB).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/7/2018 via BNC Analysis

Insight Venture Partners, will acquire Episerver AB

See 5559 Comparable Transactions
synopsis: Episerver, the company transforming digital experiences, announced it has reached a definitive agreement to be acquired by Insight Venture Partners, a New York based global private equity firm focused on high-growth investments in the technology sector.
buyer: Insight Venture Partners
Insight Venture Partners is a leading global venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries. Insight has raised more than $18 billion and invested in over 300 companies worldwide. "
 target parent: Accel-KKR
target: Episerver AB
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. Episerver empowers digital leaders to embrace transformational strategies to deliver standout experiences for customers.
price ($mm)
$1,160
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/25/2018 via BNC Analysis

Absolute Direct Marketing Ltd, acquired Telescope Studios Limited

See 3464 Comparable Transactions
synopsis: Absolute Direct Marketing (Absolute DM), a UK-based direct marketing production agency, has acquired Telescope Studios, a marketing production services agency in the UK. Telescope Studios specializes in digital asset management (DAM), web design and development, multi-channel publishing, print design and production.
buyer: Absolute Direct Marketing Ltd
Absolute Direct Marketing (Absolute DM) is a UK-based direct marketing production agency. Absolute DM uses their expertise in direct marketing, point of sale, print, and data to help their clients create and manage their communication and print requirements across all relevant direct channels. "
 target: Telescope Studios Limited
Telescope Studios is a marketing production services agency in the UK. The company specializes in digital asset management (DAM), web design and development, multi-channel publishing, print design and production. Their DAM solution allows companies to manage and optimize their digital assets.
price ($mm)
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/25/2018 via BusinessWire

AT&T, acquired AppNexus

See 2490 Comparable Transactions
synopsis: AT&T has acquired AppNexus, a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate and transform their businesses.
buyer: AT&T (T:$172,890.00)
AT&T Inc. helps millions around the globe connect with leading entertainment, mobile, high-speed Internet and voice services. They’re the world’s largest provider of pay TV. They offer the best global coverage of any U.S. wireless provider. "
 target: AppNexus
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate and transform their businesses.
price ($mm)
$1,600
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/3/2018 via GlobeNewswire

Grom Social, acquired Fyoosion

See 2080 Comparable Transactions
synopsis: Grom Social Enterprises, a social media company providing a safe networking environment for children ages five to 16, has acquired the assets of New Jersey-based Fyoosion, LLC, a Customer Acquisition and Conversion Centric marketing platform with the core focus on web channels i.e. brand sites and micro or conversion centric sites.
buyer: Grom Social (OTCPK:GRMM:$6.16)
Grom Social is a safe social media platform for kids between the ages of five and 16. Grom allows kids to have the opportunity to create a profile, make friends, chat and share content. Grom offers videos, games, photos and Fan Pages that range from good digital citizenship to DIY projects and more."
 target: Fyoosion
Fyoosion is a Customer Acquisition and Conversion Centric marketing platform with the core focus on web channels i.e. brand sites and micro or conversion centric sites. Fyoosion allows for the input derived from campaigns, script and offers to be fed into the system to get results instantly.
price ($mm)
$0.16
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/8/2017 via BNC Analysis

Schneps Communications, purchased BlankSlate Pages from BlankSlate

See 3053 Comparable Transactions
synopsis: Schneps Communications, owner of Brownstoner and a host of other local media outlets and events, has acquired the BlankSlate Pages software platform. BlankSlate Pages is a local marketing solution that powers mini-sites for businesses that allow them to be easily found and promote their businesses online.
buyer: Schneps Communications
Schneps Communications publishes QNS.com, HomeReporter.com, The Queens Courier, Courier Sun, Ridgewood Times, Times Newsweekly, BORO Magazine, LIC Courier Magazine, The Brooklyn Spectator, Spectator News and many other media outlets and events. "
 seller: BlankSlate
BlankSlate Pages is a local marketing solution that powers mini-sites for businesses that allow them to be easily found and promote their businesses online. Publishers use Pages for guide sections and directories like Brownstoner Services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/12/2017 via PE Hub

Equistone Partners Europe, acquired Inspired Thinking Group Limited

See 3649 Comparable Transactions
synopsis: Equistone Partners Europe has acquired a majority stake Inspired Thinking Group (“ITG”), a Birmingham-headquartered technology-led provider of outsourced marketing services. ITG helps global brands and retailers deliver their multi-channel marketing more efficiently and effectively, utilising its proprietary software platform, “MediaCentre”.
buyer: Equistone Partners Europe
Equistone Partners Europe is an investment firm, which operates across France, Germany, Switzerland and the UK, investing as a strategic partner alongside management teams. They look for strong businesses with the potential to grow, supported by their capital and guided by their experience. "
 target parent: Bridgepoint
target: Inspired Thinking Group Limited
Inspired Thinking Group (ITG) is a specialist marketing services and technology business. ITG helps global brands and retailers deliver their multi-channel marketing more efficiently and effectively, utilising its proprietary software platform, “MediaCentre”.
price ($mm)
rev ($mm)
$118
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/20/2017 via Company Press Release

ADEX, acquired Batch Media GmbH

See 2015 Comparable Transactions
synopsis: ADEX, a global technology specialist for data management, has acquired Batch Media GmbH. Batch Media services clients and their online ad campaigns. By offering individual ad verification solutions Batch Media ensures a brand safe environment and compliance of ad delivery to the original media plan.
buyer parent: ProSiebenSat.1 Media SE
buyer: ADEX
The ADEX is a global technology specialist for data management. A data management platform was developed for technology that segments and analyzes data from a large variety of sources. Customers then use the relevant data for internal purposes, or allow it to be used by external partners. "
 target: Batch Media GmbH
Batch Media services clients and their online ad campaigns. By offering individual ad verification solutions batch Media ensures a brand safe environment and compliance of ad delivery to the original media plan.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/15/2016 via BusinessWire

Liquidus Marketing, acquired Cofactor

See 1822 Comparable Transactions
synopsis: TEGNA Inc. announced it has sold ShopLocal LLC, which has been doing business as Cofactor, to Liquidus Marketing, a digital marketing solutions company. Cofactor is a digital marketing company that connects online and offline shoppers across all channels and devices.
buyer: Liquidus Marketing
Liquidus delivers the power to drive scalable, multi-screen digital advertising campaigns using an innovative solutions platform of dynamic, technologically advanced products and highly-targeted programmatic media services. "
 target parent: TEGNA Inc.
target: Cofactor
Cofactor help marketers easily onboard all their content, activate it, and then dynamically distribute it to drive sales. Cofactor helps bridge the divide between digital and physical worlds, and enables brands to intelligently deliver content everywhere, driving sales locally.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/22/2016 via Market Wire

Miteno, acquired Media.net

See 1822 Comparable Transactions
synopsis: Media.net, a key player in the ad-tech space, announced the closing of its acquisition by a Chinese Consortium led by Mr. Zhiyong Zhang, the chairman of Beijing Miteno Communication Technology Co. Ltd. This completes the first step toward Media.net being acquired by, and integrated into, Beijing-based Miteno.
buyer: Miteno
Miteno specializes in IT infrastructure investments & operations and mobile Internet operations and services, providing customers with quality, efficient products and services. After years of growth, it has achieved its strategic objectives in new-generation information technology fields. "
 target: Media.net
Media.net is a leading global advertising technology company that develops innovative products for both publishers and advertisers. Media.net has built one of the most comprehensive portfolios of advertising technology across search, mobile, display, native, local, products and video.
price ($mm)
$900
rev ($mm)
$232
EBITDA ($mm)
EV / rev
3.9x
EV / EBITDA
closed 7/20/2016 via PR Newswire

Marlin Equity Partners, purchased Marketing Applications from Teradata Corporation

See 3897 Comparable Transactions
synopsis: Marlin Equity Partners has completed an Asset Purchase Agreement and acquired the Marketing Applications business from Teradata Corporation. Teradata Marketing Applications is a leading provider of marketing operations and marketing execution software solutions and associated services.
buyer: Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $3 billion of capital under management that is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. "
 seller: Teradata Corporation (TDC:$2,268.00)
Teradata Marketing Applications is a leading provider of marketing cloud applications and services, including solutions for Marketing Resource Management, Digital Marketing, Omni-Channel Marketing and Data Management.
price ($mm)
$90
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/14/2016 via PR Newswire

Upland Software, acquired HipCricket, Inc.

See 1801 Comparable Transactions
synopsis: Upland Software, Inc., a leader in cloud-based Enterprise Work Management applications, announced that it has acquired Hipcricket. The company is a cloud-based mobile messaging platform used by internationally recognized brands and agencies to drive awareness, sales, and loyalty.
buyer parent: Austin Ventures, L.P.
buyer: Upland Software (UPLD:$291.78)
Upland Software is a leading provider of cloud-based Enterprise Work Management software. Their family of applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and effectively engage with their customers. "
 target parent: SITO Mobile Ltd.
target: HipCricket, Inc. (OTCPK:HIPP:$27.57)
Hipcricket, Inc. provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
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Pages:  
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Evvnt
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SeaChange International
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Perion Network Ltd.
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SinglePoint
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Digital Turbine Group, LLC.
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Limelight Networks
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InternetQ PLC
InternetQ PLC
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axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
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EBITDA ($mm)
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Employees
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SITO Mobile Ltd.
SITO Mobile Ltd.
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EBITDA ($mm)
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Net Income ($mm)
Employees
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Intelligent Communication Enterprise Corporation
Intelligent Communication Enterprise Corporation
Intelligent Communication Enterprise (ICE) Corporation offers a range of innovative enterprise and consumer solutions over the mobile phone. ICE Corp. owns and operates the ICEsync platform, which currently hosts Modizo.com, the celebrity video blog and the related applications for mobile devices.
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EBITDA ($mm)
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EBIT ($mm)
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MobileBits Holdings Corp.
MobileBits Holdings Corp.
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Bridgeline Digital, Inc.
Bridgeline Digital, Inc.
Bridgeline Digital is developer of the award-winning iAPPS Web Engagement Platform and related interactive solutions. The iAPPS platform integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites or eCommerce web stores.
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LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
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EBITDA ($mm)
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EBIT ($mm)
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Net Income ($mm)
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1150
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Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
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EBIT ($mm)
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Net Income ($mm)
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500
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Feedforce Inc.
Feedforce Inc.
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2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
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Ticker: MKTG
 
 
 
 
 
 
 
 
Responsys
Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing; email, mobile, social, the web and display.
year
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rev ($mm)
$194.33
EBITDA ($mm)
$13.34
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$0.79
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Ticker: VELT
 
 
 
 
 
 
 
 
Velti plc
Velti plc
Velti is a global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices.
year
2011
rev ($mm)
$189.20
EBITDA ($mm)
($0.46)
EBIT ($mm)
($3.47)
Net Income ($mm)
Employees
1036
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Ticker: SYNC
 
 
 
 
 
 
 
 
Synacor, Inc.
Synacor, Inc.
Synacor is the trusted technology development, multiplatform services and revenue partner for video, internet and communications providers, device manufacturers, and enterprises.
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2020
rev ($mm)
$84.09
EBITDA ($mm)
$0.80
EBIT ($mm)
($9.52)
Net Income ($mm)
Employees
365
  • drill down
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Ticker: OTCPK:PROM
 
 
 
 
 
 
 
 
Propel Media
Propel Media
Propel Media, Inc. is a performance digital media company bringing together video and display advertising across desktop, application and mobile screens to offer advertisers, applications, and web site publishers a robust full-service solution for today’s ever-changing digital landscape.
year
2017
rev ($mm)
$64.54
EBITDA ($mm)
$24.60
EBIT ($mm)
$22.68
Net Income ($mm)
$3.64
Employees
42
  • drill down
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