Like PubNation

closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 5/7/2014 via PR Web

NewsCycle Solutions, acquired MediaSpan Group, Inc.

synopsis: NEWSCYCLE Solutions, a leading provider of software and services for the global news media industry, announced that it has acquired MediaSpan Group, Inc., a media software innovator that provides solutions to more than 3,000 local newspaper and broadcast properties
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NEWSCYCLE Solutions delivers the broadest range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. "
target: MediaSpan Group, Inc.
MediaSpan Group, Inc. powers digital content management, online marketing, advertising and business productivity solutions for the world's leading media companies including Sun Media, Advance Publications, MediaNews, Gannett and Radio One.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 1/22/2020 via PR Web

Blockthrough, acquired Uponit

synopsis: Blockthrough, the market leader in adblock revenue recovery, has acquired Uponit, a sophisticated ad recovery platform in Israel. Uponit helps online publishers measure and restore their blocked ad inventory and communicate with their adblocking audience.
buyer: Blockthrough
Founded in 2015, Toronto-based Blockthrough is the world’s leading Adblock Revenue Recovery platform for publishers. Blockthrough helps publishers recover revenue lost to adblocking by creating safe, unintrusive ad experiences that leverage the publisher's existing monetization partners. "
target: Uponit
Uponit is a sophisticated ad recovery platform in Israel. Uponit helps online publishers measure and restore their blocked ad inventory and communicate with their adblocking audience. Their platform recovers and enforces non-intrusive ad formats to ensure a good user experience.
price ($mm)
rev ($mm)
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closed 11/15/2018 via PR Web

Blockthrough, acquired PageFair

synopsis: Blockthrough, a Toronto-based leading Adblock Revenue Recovery platform for publishers, announced its acquisition of PageFair, an industry pioneer in publisher adblock solutions based in Dublin, Ireland.
buyer: Blockthrough
Founded in 2015, Toronto-based Blockthrough is the world’s leading Adblock Revenue Recovery platform for publishers. Blockthrough helps publishers recover revenue lost to adblocking by creating safe, unintrusive ad experiences that leverage the publisher's existing monetization partners. "
target: PageFair
Founded in 2012, PageFair launched the world’s first adblock measurement and adblock revenue recovery product and has served as the go-to source of information and insights on adblocking to the industry at large. They are based in Dublin, Ireland.
price ($mm)
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closed 7/29/2016 via Company Press Release

Ingenta, acquired 5 Fifteen

synopsis: Ingenta, the leading software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organizations to sell, manage and deliver print and digital advertising.
buyer: Ingenta (AIM:ING:$18.36)
Ingenta is the largest supplier of technology and related services for the publishing industry. Working with eight of the ten largest publishers in the world, they help information providers meet their evolving and wide-ranging publishing needs. "
target: 5 Fifteen
Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organisations to sell, manage and deliver print and digital advertising.
price ($mm)
$0.64
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
announced 6/13/2011 via Reuters

Google Inc., will acquire AdMeld Inc.

synopsis: Google Inc., plans to buy online advertising company AdMeld to grab a larger slice of the market for graphical display ads. AdMeld helps publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads.
buyer: Google Inc. (GOOGL:$171,704.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: AdMeld Inc.
AdMeld is an ad network optimization company. AdMeld helps publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
price ($mm)
$400
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/1/2008 via PR Newswire

AdStar, Inc., will acquire Relevantis, Inc.

synopsis: AdStar, Inc. announced an agreement in principle to acquire Relevantis in an all-stock transaction. The acquisition underscores AdStar's commitment to reposition itself as a full service supplier of mobile advertising solutions and adds important proprietary technologies for mobile advertising applications and infrastructures.
buyer: AdStar, Inc. (ADST:$4.76)
AdStar, Inc. is a leading provider of e-commerce transaction services and payment processing solutions for the digital and print advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad-entry software, mobile and web-based ad transaction. "
target: Relevantis, Inc.
Relevantis, Inc. develops and licenses advertising technologies that enable truly relevant advertising. The company's customers include major publishers and application developers. Rooted in cutting edge probability theory, its patent-pending Relevancy Engine supports powerful behavioral targeting.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Independent Media Distribution plc, acquired eBUS Ltd.

synopsis: IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery. eBUS Limited provides video content management and distribution services for Asian advertising and media market.
buyer parent: Vitruvian Partners LLP
buyer: Independent Media Distribution plc
Indepedent Media Distribution (IMD), is the leading distributor of broadcast quality commercial advertising, new music and music videos. IMD provides the advertising and music industries with a reliable, fast and verifiable distribution service, which has set the standard for the industry. "
target: eBUS Ltd.
eBUS enables users to send TV ads faster, easier, more cost effectively and in High Definition. eBUS is the only video content management and distribution business totally dedicated to the Asia Pacific advertising and media market.
price ($mm)
rev ($mm)
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closed 1/17/2018 via PR Newswire

Diversis Capital, acquired Marketron

synopsis: Diversis Capital, a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets, has acquired Marketron, the leading provider of revenue management and audience engagement software for media companies.
buyer: Diversis Capital
Founded in 2013, Diversis Capital LLC is a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets that require both sharp financial acumen and operational expertise to obtain success. "
target parent: Wicks Group of Companies
target: Marketron
Marketron is the media industry's leading provider of business software solutions and services specializing in revenue management and audience engagement. The Marketron Mediascape platform streamlines operational efficiencies through a web-based platform that is open for partner integrations.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 4/6/2006 via BusinessWire

Medio Systems, Inc., acquired WebRelevance

synopsis: Medio Systems, Inc., the leader in mobile search, announced the acquisition and successful integration of WebRelevance, the software and services pioneer in contextual advertising. Medio's acquisition of WebRelevance accelerates the development of Medio's advanced mobile advertising platform.
buyer: Medio Systems, Inc.
Medio Systems, Inc. is the preeminent mobile search solution provider. The company combines the latest in patent-pending search, personalization, recommendation and advertising technologies. "
target: WebRelevance
WebRelevance is a software and services company focused on using contextual targeting to dramatically improve advertising performance for both advertisers and media sites — simultaneously increasing advertiser ROI and media site revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/25/2016 via BNC Analysis

AOL Inc., acquired AlephD

synopsis: AOL, Inc. has acquired AlephD, a Paris-based startup that helps publishers automatically indentify the best price for each ad impression. AlephD provides real-time solutions to publishers selling inventory over RTB.
buyer parent: Verizon Communications
buyer: AOL Inc. (AOL:$2,569.00)
AOL is a media technology company that simplifies the Internet for consumers and creators by unleashing the world's best builders of culture and code. AOL operates at scale, connecting tens of thousands of publishers with advertisers on its global and programmatic, content and advertising platforms."
target: AlephD
AlephD provides real-time solutions to publishers selling inventory over RTB. AlephD provides real-time capabilities to online publishers. Its solutions instantly boost digital publishers RTB revenues (Real Time Bidding) by up to 30%.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/3/2015 via BNC Analysis

Acxiom Corporation, purchased Advanced-Advertising Unit from The Allant Group, Inc.

synopsis: Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing. Allant Group's Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their SaaS solution Audience Interconnect.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom is an enterprise data, analytics and software-as-a-service Company that fuses trust, experience and scale to fuel data-driven results. Acxiom is an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. "
seller parent: MidOcean Partners
seller: The Allant Group, Inc.
Allant offers advanced TV advertising software and data products as well as data and analytic driven marketing and advertising services. Their Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their data-enabled software.
price ($mm)
rev ($mm)
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closed 7/23/2014 via BusinessWire

WideOrbit, Inc., acquired Admeta AB

synopsis: WideOrbit Inc., the leading provider of advertising management software for media companies, has acquired Admeta, a leading provider of solutions for digital programmatic sell-side platforms based in Sweden. Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue.
buyer: WideOrbit, Inc.
WideOrbit is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. "
target: Admeta AB
Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.
price ($mm)
rev ($mm)
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closed 3/13/2013 via BNC Analysis

The McClatchy Company, acquired Tru Measure

synopsis: The McClatchy Co. announced that it has acquired Crested Butte, Colo.-based media measurement and analytics company Tru Measure. Tru Measure provides media companies and their advertising customers with tools and technology to measure and track the effectiveness of digital advertising campaigns and consumer engagement.
buyer: The McClatchy Company (MNI:$1,000.74)
The McClatchy Company is the third-largest newspaper company in the United States and a leading digital publisher dedicated to the values of quality journalism, free expression and community service. "
target: Tru Measure
Tru Measure provides media companies and their advertising customers with tools and technology to measure and track the effectiveness of all of their digital advertising campaigns and consumer engagement, regardless of market, medium, and volume of ads placed.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 7/17/2012 via Market Wire

TiVo Inc., will acquire TRA, Inc.

synopsis: TiVo Inc. announced that it has agreed to acquire TRA, Inc., maker of the first and leading platform with the world's largest database that directly links information from the same households as to what viewers watch with what they buy. TRA matches television exposures from 1.5 million TV homes with specific purchase transactions.
buyer: TiVo Inc. (TIVO:$661.39)
TiVo is a global leader in advanced television service offering products on multiple platforms and devices. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. "
target: TRA, Inc.
TRA, Inc. is the leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/30/2014 via BusinessWire

WideOrbit, Inc., acquired Fivia

synopsis: WideOrbit Inc., the leading provider of advertising management software for media companies, announced that it has acquired Paris-based Fivia, a digital advertising management software provider. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory.
buyer: WideOrbit, Inc.
WideOrbit is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. "
target parent: IPMG
target: Fivia
Fivia is a digital advertising management software provider headquartered in Paris, France. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,290.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2017 via BusinessWire

Netsertive, acquired Mixpo, Inc.

synopsis: Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and media ad campaigns.
buyer: Netsertive
Netsertive has revolutionized how brands and local businesses work together to win local customers. Their two solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns. "
target: Mixpo, Inc.
Mixpo is the leading creative management platform for digital advertisers and publishers. Their studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface from which to manage, measure and optimize campaigns in real time, at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/31/2012 via PR Newswire

JEDFam Group LLC, acquired BroadSign International Inc

synopsis: BroadSign International, Inc. announced it has been acquired by JedFam Group, LLC. Headquartered in Montreal, Canada, BroadSign International Inc. is the worldwide provider of on-demand software solutions for managing digital signage networks.
buyer: JEDFam Group LLC
JEDFam Group LLC is a family Investment Company. Its portfolio includes publicly traded securities, private equity, real estate and direct investments. "
target: BroadSign International Inc
Headquartered in Montreal, Canada, BroadSign International Inc. is the worldwide provider of on-demand software solutions for managing digital signage networks. Its enterprise-scale application was purpose-built over a 10-year period and is the next generation of digital signage software.
price ($mm)
$5.50*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/9/2013 via Company Press Release

Quantcast Corporation, acquired MakeGood

synopsis: Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Founded in 2009 and based in Seattle, MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.
buyer: Quantcast Corporation
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. "
target: MakeGood
For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/29/2012 via BusinessWire

OpenX Technologies, Inc., acquired Jump-Time, Inc.

synopsis: OpenX, one of the world’s leading providers of digital and mobile advertising technology, announced that it has acquired JumpTime. JumpTime is a pioneering technology company that helps publishers calculate the financial value of their content assets in real-time and optimizes revenue by increasing user engagement with the most valuable content.
buyer: OpenX Technologies, Inc.
OpenX is a leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization. "
target: Jump-Time, Inc.
Jump-Time, Inc. provides applied web analytics tools designed to help publishers improve monetization. Their team includes leading academics, engineers and media experts with experience growing online audience engagement for companies like MTV, Nickelodeon, Virgin Interactive, Unilever and Yahoo!.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/27/2012 via BusinessWire

OpenX Technologies, Inc., acquired LiftDNA, Inc.

synopsis: OpenX Technologies, Inc. announced that Supply-Side Platform LiftDNA will officially become part of OpenX. With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX’s premium ad server and its ad exchange into one seamless platform.
buyer: OpenX Technologies, Inc.
OpenX Technologies is an independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. Its products provide a comprehensive revenue generation platform by combining ad serving with a unique ad exchange. "
target: LiftDNA, Inc.
LiftDNA provides first party yield optimization & data management for online publishers. The Company optimizes in excess of 8 billion ad impressions per month, including an additional 100 million mobile ad impressions, making it one of the largest players in this space.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/21/2020 via PR Web

Awesome Motive, acquired PushEngage

synopsis: Awesome Motive, a software company that helps small businesses to grow and compete with the big guys, has acquired PushEngage, a leading platform for browser push notifications. PushEngage allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
buyer: Awesome Motive
Awesome Motive is a software company that helps small businesses to grow and compete with the big guys. Awesome Motive offers tools and training to help their customers stay ahead of the curve. They offer solutions for lead generation, WordPress development, WordPress analytics and more. "
target: PushEngage
PushEngage is a leading platform for browser push notifications. PushEngage enables push notifications on mobile and desktop browsers. Their platform allows publishers and store owners to send personalized messages that help increase traffic, boost user engagement and drive more sales.
price ($mm)
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announced 11/29/2016 via PR Newswire

SintecMedia, will acquire Operative, Inc.

synopsis: Operative Media, Inc., the global leader in digital advertising business management solutions for major media companies, announced that the company will be acquired by SintecMedia, a portfolio company of Francisco Partners. The combined company brings together TV and digital ad management for media companies and publishers worldwide.
buyer parent: Francisco Partners Management LLC
buyer: SintecMedia
SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. "
target: Operative, Inc.
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/8/2012 via PR Newswire

AlphaBird, Inc, will acquire ViDM

synopsis: Alphabird, a vertically integrated audience development company that guarantees targeted, engaged audiences for online video, announced that it has entered into an agreement to acquire Ventures in Digital Media (ViDM), a leading digital media and advertising technology services company in Australia.
buyer: AlphaBird, Inc
Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. Alphabird was an early pioneer in the distribution of Click-To-Play video content. "
target: ViDM
ViDM owns Amplify and Emerge Digital. Amplify is a leading digital technology integration and marketing services company. Emerge Digital is Australia’s only independent private sell-side platform for premium publishers, focused on enabling the Australian and Asian private ad exchange marketplace.
price ($mm)
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closed 1/19/2011 via BusinessWire

Adobe Systems Incorporated, acquired Demdex, Inc.

synopsis: Adobe Systems Incorporated has announced it has acquired privately held Demdex, Inc., a leading data management platform company. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
For over 25 years, Adobe Systems Incorporated’s award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. "
target: Demdex, Inc.
Demdex, Inc. provides market-leading audience management services for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/23/2010 via Company Press Release

Glam Media, acquired AdPortal, Inc.

synopsis: Glam Media, Inc., the number one vertical media company for women online and one of the top display global media web properties, announced the acquisition of AdPortal, a leading publisher advertising-technology startup based in San Francisco and New York.
buyer: Glam Media
Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the U.S. Glam Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network. "
target: AdPortal, Inc.
AdPortal is a company dedicated to helping media publishers efficiently grow advertising revenue to win in today’s marketplace.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2018 via PR Web

NewsCycle Solutions, acquired Marketing G2

synopsis: Newscycle Solutions, the largest software supplier serving the global news media industry, announces the acquisition of Marketing G2, a Pennsylvania-based software company that develops digital tools for online subscriptions, customer engagement, data discovery and audience lifecycle management.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
Newscycle is the leading provider of software and services powering the global media industry. Their content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. "
target: Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2018 via Company Press Release

NewsCycle Solutions, acquired The Media Services Group

synopsis: Newscycle Solutions, a leading provider of software technologies for the media industry, announced the acquisition of Media Services Group, a major supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NewsCycle is a leading provider of software technologies for the global media industry. NewsCycle helps their clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. "
target: The Media Services Group
The Media Services Group (MSG) offers an extensive product portfolio designed to meet the ever-changing needs of all publishers. MSG provides integrated publishing software, magazine advertising software, and event registration software to hundreds of customers in the book and magazine industries.
price ($mm)
rev ($mm)
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closed 7/22/2013 via BusinessWire

Vista Equity Partners, acquired Digital Technology International

synopsis: Vista Equity Partners, a private equity firm, has acquired Digital Technology International (DTI). DTI is a leading provider of enterprise software solutions for the global news and media industry.
buyer: Vista Equity Partners
Vista, a U.S.-based private equity firm with offices in San Francisco, Chicago, and Austin, invests over $6.6 billion in capital committed to dynamic, successful technology-based organizations led by world-class management teams with long-term perspective. "
target parent: The Riverside Company
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 6/1/2009 via PR Newswire

Convera Inc., acquired Firstlight ERA

synopsis: Vertical search technology company Convera Corporation has announced the signing of a merger agreement with advertising agency Firstlight Online Limited. The combined new company will bring together the vertical search technology of Convera and the advertising sales and marketing capabilities of Firstlight.
buyer: Convera Inc. (CNVR:$0.00)
Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. "
target: Firstlight ERA
Editorial Related Advertising is the most targeted and cost-effective online marketing tool available - Firstlight E|R|A helps publishers and their advertisers build online presence and generate online revenue.
price ($mm)
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EV / EBITDA
closed 6/8/2006 via Company Press Release

The Riverside Company, acquired Digital Technology International

synopsis: In a transaction announced this week, The Riverside Company, the largest private equity firm investing in premier small to midsize companies, has acquired Digital Technology International (DTI), a respected innovator in the newspaper publishing software industry. Several members of DTI’s management team also joined in this investment.
buyer: The Riverside Company
The Riverside Company is the largest global private equity firm focused on the smaller end of the middle market and is one of the industry's most experienced leveraged buyout investors. Riverside specializes in investing in companies with enterprise values of less than $150 million. "
target: Digital Technology International
Digital Technology International (DTI) is committed to continuously furnishing the information-publishing industry with cost-effective, trail blazing tools and services that provide management, productivity, and profitability enhancements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/25/2020 via BNC Analysis

ShowHeroes GmbH, will acquire Viralize Srl

synopsis: ShowHeroes is Europe’s leading, independent provider of video solutions for digital publishers and advertisers will acquire Italy-based Viralize. Viralize's powerful, proprietary platform allows publishers to deliver and monetize premium video.
buyer: ShowHeroes GmbH
ShowHeroes is Europe’s leading, independent provider of video solutions for digital publishers and advertisers. Its proprietary video platform consists of a library of thousands of unique video content clips, efficient video asset and playlist management. "
target parent: Vetrya Group
target: Viralize Srl
Headquartered in Italy, Viralize's powerful, proprietary platform allows publishers to deliver and monetize premium video, gives creators the global arena to distribute souped-up content, and connects advertisers to qualified, engaged audiences.
price ($mm)
$9.09
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2019 via BusinessWire

Upland Software, acquired PostUp

synopsis: Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired PostUp, a leading provider of email and audience development solutions for publishing and media brands.
buyer: Upland Software (UPLD:$291.78)
Upland Software is a leading provider of cloud-based Enterprise Work Management software. Their applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and engage with their customers, prospects and community. "
target: PostUp
PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. With a proven services team, award-winning platform, and hand-picked partners, PostUp delivers personalized communications that drive engagement and increase revenues.
price ($mm)
$35
rev ($mm)
$11
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
closed 3/1/2019 via BNC Analysis

Vetrya Group, acquired Viralize Srl

synopsis: Vetrya, an Italian company which operates in the development of digital services , applications and broadband solutions , announced that it has finalized the acquisition of Viralize, a Florentine company that operates in digital video advertising . 
buyer: Vetrya Group (BIT:VTY:$53.30)
Vetrya Group is an Italian company that develops digital services, applications, and broadband solutions. Vetrya understand innovations and makes it functional for customers, by introducing innovation throughout the value chain, with a wide range of cloud computing platforms. "
target: Viralize Srl
Headquartered in Italy, Viralize's powerful, proprietary platform allows publishers to deliver and monetize premium video, gives creators the global arena to distribute souped-up content, and connects advertisers to qualified, engaged audiences.
price ($mm)
$11
rev ($mm)
$16
EBITDA ($mm)
$3
EV / rev
1.1x
EV / EBITDA
6.1x
closed 9/12/2018 via BNC Analysis

DanAds, acquired Backbone Consulting AB

synopsis: DanAds, a leading provider of digital advertising self-service platforms in Sweden, has acquired Backbone Consulting, a Swedish developer of CRM/order management systems for the media industry. Backbone's main product, Backbone4Media, allows media sales organizations to get more precision in their sales and improve their sales margins.
buyer: DanAds
Founded in 2013, DanAds is a leading provider of digital advertising self-service platforms in Sweden. Their platforms features ad forecasting, one-to-one direct programmatic, targeting options and ad-tools for publishers and advertisers. "
target: Backbone Consulting AB
Backbone Consulting is a Swedish developer of CRM/order management systems for the media industry. Their main product, Backbone4Media, is an end-to-end solution for media sales organizations. Backbone4Media allows organizations to get more precision in their sales and improve their sales margins.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/10/2018 via BusinessWire

Amobee, Inc., acquired Videology, Inc.

synopsis: Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands, including Lexus, Kellogg’s, and Airbnb. "
target: Videology, Inc.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, they empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2017 via BusinessWire

Netsertive, acquired Mixpo, Inc.

synopsis: Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and media ad campaigns.
buyer: Netsertive
Netsertive has revolutionized how brands and local businesses work together to win local customers. Their two solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capability to activate scaled omnichannel marketing campaigns. "
target: Mixpo, Inc.
Mixpo is the leading creative management platform for digital advertisers and publishers. Their studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface from which to manage, measure and optimize campaigns in real time, at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2017 via PR Newswire

Altitude Digital merged with Genesis Media,

synopsis: Genesis Media, a leading publisher analytics and data science company, announced it has merged with Denver-based, Altitude Digital, a programmatic video technology company. The Altitude ARENA® Programmatic Video Platform streamlines the connection between publishers and advertisers with its innovative technology and tools.
buyer: Genesis Media
Genesis Media’s real-time analytics platform is the first of its kind to make advertising decisions based on user attention data. The platform analyzes how each piece of content is consumed, across 28 million publisher pages. "
target: Altitude Digital
Altitude Digital is a programmatic video technology company. The Altitude ARENA® Programmatic Video Platform streamlines the connection between publishers and advertisers with its innovative technology and tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/19/2017 via PR Newswire

Algomizer, acquired Linkury Ltd.

synopsis: Algomizer, a public company traded on the Tel Aviv Stock Exchange and specializing in the online marketing field, signed an agreement and completed the acquisition of Linkury Ltd., provider of software monetization solutions.
buyer: Algomizer (TASE:ALMO:$0.21)
Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's. Their expert team of developers, analysts and online advertising experts develop innovative algorithmic tools for online advertising campaigns. "
target: Linkury Ltd.
Linkury supplies monetization solutions for software applications and content publishers across web, mobile and desktop. It delivers both B2C products using various user acquisition techniques and B2B platform services in the form of customized monetization tools.
price ($mm)
$11
rev ($mm)
$20
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA

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Geography
Matching Companies
Ticker: MMZ
 
 
 
 
 
 
 
 
Mooter Media Limited
Mooter Media Limited
Mooter Media Limited develops and provides Internet advertising solutions for publishers and advertisers primarily in Australia.
year
2010
rev ($mm)
$0.19
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: EB
 
 
 
 
 
 
 
 
Evvnt
Evvnt
Evvnt is a dynamic event marketing automation platform which syndicates events’ content to multiple event listing sites and calendars as a service. Evvnt provides ticketing, syndication, print, social, and email marketing services, while helping consumers find high quality, local events.
year
2020
rev ($mm)
$294.56
EBITDA ($mm)
($179.55)
EBIT ($mm)
($196.12)
Net Income ($mm)
Employees
1126
  • drill down
  • watch
Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: RUBI
 
 
 
 
 
 
 
 
The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2020
rev ($mm)
$188.11
EBITDA ($mm)
($8.62)
EBIT ($mm)
($44.57)
Net Income ($mm)
Employees
444
  • drill down
  • watch
Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: RUBI
 
 
 
 
 
 
 
 
The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2020
rev ($mm)
$188.11
EBITDA ($mm)
($8.62)
EBIT ($mm)
($44.57)
Net Income ($mm)
Employees
444
  • drill down
  • watch
Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: EB
 
 
 
 
 
 
 
 
Evvnt
Evvnt
Evvnt is a dynamic event marketing automation platform which syndicates events’ content to multiple event listing sites and calendars as a service. Evvnt provides ticketing, syndication, print, social, and email marketing services, while helping consumers find high quality, local events.
year
2020
rev ($mm)
$294.56
EBITDA ($mm)
($179.55)
EBIT ($mm)
($196.12)
Net Income ($mm)
Employees
1126
  • drill down
  • watch
Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: SEAC
 
 
 
 
 
 
 
 
SeaChange International
SeaChange International
Ranked among the top 250 software companies in the world, SeaChange International, Inc. enables transformative multiscreen video services through an open, cloud-based, intelligent software platform trusted by cable, telco and mobile operators globally.
year
2018
rev ($mm)
$68.39
EBITDA ($mm)
($8.00)
EBIT ($mm)
($11.35)
Net Income ($mm)
$2.24
Employees
286
  • drill down
  • watch
Ticker: MMZ
 
 
 
 
 
 
 
 
Mooter Media Limited
Mooter Media Limited
Mooter Media Limited develops and provides Internet advertising solutions for publishers and advertisers primarily in Australia.
year
2010
rev ($mm)
$0.19
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: PERI
 
 
 
 
 
 
 
 
Perion Network Ltd.
Perion Network Ltd.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences.
year
2020
rev ($mm)
$273.65
EBITDA ($mm)
$22.36
EBIT ($mm)
$16.99
Net Income ($mm)
$13.00
Employees
399
  • drill down
  • watch
Ticker: OTCPK:SING
 
 
 
 
 
 
 
 
SinglePoint
SinglePoint
SinglePoint is a full-service mobile technology and marketing provider. Their solutions that allow their clients to conduct business transactions, accept donations, and engage in communication through mobile devices. Their products connect companies to their markets by providing mobile technology.
year
2015
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: APPS
 
 
 
 
 
 
 
 
Digital Turbine Group, LLC.
Digital Turbine Group, LLC.
Digital Turbine innovates at the convergence of media and mobile communications, connecting mobile operators, OEMs, and publishers with app developers and advertisers. Its Mobile Delivery Platform powers user acquisition and engagement, operational efficiency, and monetization opportunities.
year
2020
rev ($mm)
$257.85
EBITDA ($mm)
$49.48
EBIT ($mm)
$46.18
Net Income ($mm)
$38.65
Employees
207
  • drill down
  • watch
Ticker: BIT:VTY
 
 
 
 
 
 
 
 
Vetrya Group
Vetrya Group
Vetrya Group is an Italian company that develops digital services, applications, and broadband solutions. Vetrya understand innovations and makes it functional for customers, by introducing innovation throughout the value chain, with a wide range of cloud computing platforms.
year
2020
rev ($mm)
$53.30
EBITDA ($mm)
($15.18)
EBIT ($mm)
($14.59)
Net Income ($mm)
Employees
176
  • drill down
  • watch
Ticker: AIM:DOTD
 
 
 
 
 
 
 
 
dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
year
2017
rev ($mm)
$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
  • drill down
  • watch
Ticker: AIM:TRMR
 
 
 
 
 
 
 
 
Tremor International Ltd
Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
year
2019
rev ($mm)
$400.10
EBITDA ($mm)
$60.90
EBIT ($mm)
$53.00
Net Income ($mm)
$45.70
Employees
122
  • drill down
  • watch