Like SMG Insight

closed 5/24/2018 via BNC Analysis

YouGov plc, acquired SMG Insight

synopsis: Market research and data analytics group YouGov PLC that it has acquired UK sports research agency SMG Insight Ltd. YouGov currently owns 20% stake in SMG Insight and will buy the remaining 80% stake from Frank Saez, the founder and managing director of SMG Insight.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: SMG Insight
UK-based SMG Insight Ltd is a sports research agency. Founded in 2010, SMG Insight is the sports, sponsorship and entertainment research company in partnership with YouGov, the pioneering online market research company.
price ($mm)
$28*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via PE Hub

MarketCast, acquired Turnkey Intelligence

synopsis: MarketCast Group, a global leader in the consumer insights industry, has acquired Turnkey Intelligence, a preeminent sports research and advisory firm. Turnkey Intelligence has been providing best-in-class research, consulting, and analytics for more than 20 years, offering a full suite of data-driven services to hundreds of sports clients.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target parent: Turnkey Sports & Entertainment
target: Turnkey Intelligence
Turnkey Intelligence offers customized, informed, and actionable solutions to a wide range of sports, live event, agency, and brand-side clients. Turnkey Intelligence’s self-service platform – Audience Portal – is used and trusted by hundreds of sports teams of all sizes.
price ($mm)
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closed 5/16/2018 via PR Web

Equestrian Marketing merged with Mixed Digital,

synopsis: Mixed Digital LLC—whose suite of services includes brand development, search marketing, social media management, web design, video production and more—merged with Equestrian Marketing, LLC, a New York City boutique agency specializing in sports marketing and management.
buyer: Mixed Digital
Mixed Digital is a full-service digital marketing agency. Their strategy involves a consultative approach to digital marketing. By taking a client’s budget and unique goals, they aim to propose just the right mix of digital solutions to achieve optimal results. "
target: Equestrian Marketing
Equestrian Marketing is a boutique agency that expertly handles market research, branding, content development, design, and distribution. Their team of experts help athletes and businesses in the professional sports industry to develop and deliver a strong brand position and launch strategy.
price ($mm)
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closed 6/21/2016 via PR Newswire

The Nielsen Company, Inc., acquired Repucom Pty. Ltd.

synopsis: Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,618.00)
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Repucom Pty. Ltd.
Repucom is a trusted adviser and partner in sports and entertainment intelligence, helping clients to maximize their commercial success. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
price ($mm)
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announced 10/16/2013 via Company Press Release

NPD Group, Inc., will acquire Leisure Trends Group

synopsis: The NPD Group, a global information company, has signed an agreement to acquire the retail sales tracking and consumer research businesses of Leisure Trends, the Boulder, CO-based leader in market research for the sports and recreation industries. The acquisition does not include Leisure Trends’ Customer Relationship Management (CRM) business.
buyer: NPD Group, Inc.
The NPD Group is the leading global provider of consumer and retail market research solutions for a wide range of industries. They offer consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company. "
target: Leisure Trends Group
Leisure Trends Group tracks a vast amount of information in the resort, hospitality, outdoor recreation and sports industries. Their retail sale tracking gives access to retail sales intelligence in key specialty retailers, and their consumer research offers customized research programs.
price ($mm)
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closed 4/1/2019 via PR Web

NPD Group, Inc., purchased POS Sports and Outdoor Tracking Business from SSI Data

synopsis: The NPD Group has acquired SportsOneSource, LLC's (SOS) assets relating to the company’s SSI Data POS Sports and Outdoor tracking business, which provides weekly sports and outdoor retail POS data analytics to the global active lifestyle retail market.
buyer: NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help their clients grow their businesses in a changing world. Over 2000 companies worldwide rely on them to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. "
seller parent: SportsOneSource Group
seller: SSI Data
SSI Data's POS Sports and Outdoor tracking business provides weekly sports and outdoor retail POS data analytics to the global active lifestyle retail market.
price ($mm)
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EBITDA ($mm)
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closed 10/25/2012 via BusinessWire

Brand Affinity Technologies, purchased Fan Photography Business from Printroom, Inc.

synopsis: Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, has acquired the fan photography business and intellectual property of Printroom, Inc., one of the nation’s leading online fan and professional photography services platforms for sporting and entertainment events.
buyer: Brand Affinity Technologies
Brand Affinity Technologies (BAT), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing the FAN. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. "
seller: Printroom, Inc.
Printroom is the market leader in providing high-value, fan photo engagement solutions to over 50 professional sports properties, sports teams, and event promoters. Printroom’s fan photography division directly engaged with and photographed over 10 million U.S. fans in 2011.
price ($mm)
rev ($mm)
$10
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/10/2016 via BNC Analysis

Atairos Group, Inc., acquired Learfield Communications, Inc.

synopsis: Learfield Communications, Inc., the leading provider of integrated marketing solutions in college sports, announced that it has been acquired by Atairos Group, Inc., an independent private company focused on supporting growth-oriented businesses, from Providence Equity Partners.
buyer: Atairos Group, Inc.
Atairos is an independent private company focused on supporting growth-oriented businesses across a wide range of industries. Atairos provides a unique combination of active strategic partnership and patient long-term capital to high-potential companies and their management teams. "
target parent: Providence Equity Partners Inc.
target: Learfield Communications, Inc.
Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup.
price ($mm)
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announced 9/23/2015 via Company Press Release

Old Hat Creative will be merged with Third Degree Advertising,

synopsis: Sports marketing firm, Old Hat Creative and financial services marketing firm, Third Degree Advertising announced plans to merge the two central Oklahoma headquartered agencies.
buyer: Third Degree Advertising
Third Degree is a marketing company that specializes in strategic business planning for credit unions and they develop custom marketing strategies for a variety of B2B and B2C brands. "
target: Old Hat Creative
Old Hat Creative, LLC is a collegiate sports marketing firms . The company was founded in 2003 and is based in Norman, Oklahoma.
price ($mm)
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EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2013 via BNC Analysis

Providence Equity Partners Inc., acquired Learfield Communications, Inc.

synopsis: Providence Equity Partners, a leading global private equity firm, has taken up a majority stake in Learfield Communications Inc ., which owns the athletic multimedia rights for various collegiate institutions and associations.
buyer: Providence Equity Partners Inc.
Providence Equity Partners is the leading global private equity firm specializing in equity investments in media, communications, education, and information companies around the world. "
target parent: Shamrock Capital Advisors, Inc.
target: Learfield Communications, Inc.
Learfield Communications, Inc. engages in the management of multi-media rights for college athletic programs in the United States.
price ($mm)
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closed 1/25/2019 via BNC Analysis

Jackson Marketing, Motorsports & Events, acquired EMC Strategic Communications

synopsis: Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has acquired EMC Strategic Communications, a communications agency that specializes in motorsports, the automotive industry, sustainable mobility, and design.
buyer: Jackson Marketing, Motorsports & Events
Jackson Marketing is an integrated marketing communication and events agency. Jackson specializes in marketing transportation and B2B brands. Jackson has deep client and industry experience in Material Handling, Trucking & Logistics, Heavy Equipment, Manufacturing, Automotive and Enthusiast brands. "
target: EMC Strategic Communications
EMC Strategic Communications is a communications agency that specializes in motorsports, the automotive industry, sustainable mobility, and design. EMC assists their clients with the strategic development and implementation of their marketing communications.
price ($mm)
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closed 5/24/2018 via BNC Analysis

YouGov plc, acquired SMG Insight

synopsis: Market research and data analytics group YouGov PLC that it has acquired UK sports research agency SMG Insight Ltd. YouGov currently owns 20% stake in SMG Insight and will buy the remaining 80% stake from Frank Saez, the founder and managing director of SMG Insight.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: SMG Insight
UK-based SMG Insight Ltd is a sports research agency. Founded in 2010, SMG Insight is the sports, sponsorship and entertainment research company in partnership with YouGov, the pioneering online market research company.
price ($mm)
$28*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/19/2018 via BNC Analysis

YouGov plc, acquired Portent.IO

synopsis: YouGov, an international, full-service research company, has acquired Portent.IO, a UK-based, comprehensive social analytics platform for the film and television industry. Portent.IO combines A.I. with digital, social, survey and marketing data to create insights, recommendations and strategies for their clients.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Portent.IO
Portent.IO is a UK-based, comprehensive social analytics platform for the film and television industry. Portent.IO combines A.I. with digital, social, survey and marketing data to create insights, recommendations and strategies for their clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/21/2018 via BNC Analysis

YouGov plc, acquired InConversation

synopsis: YouGov, an international online market research company, has acquired InConversation. The InConversation platform enables anyone to turn their audience into an engaged and responsive community by having an ongoing two-way conversation with them.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: InConversation
The InConversation platform enables anyone to turn their audience into an engaged and responsive community by having an ongoing two-way conversation with them. Their audience conversation channels work across platforms and are used by companies to get to know and engage their audiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 5/24/2018 via BNC Analysis

YouGov plc, acquired SMG Insight

synopsis: Market research and data analytics group YouGov PLC that it has acquired UK sports research agency SMG Insight Ltd. YouGov currently owns 20% stake in SMG Insight and will buy the remaining 80% stake from Frank Saez, the founder and managing director of SMG Insight.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: SMG Insight
UK-based SMG Insight Ltd is a sports research agency. Founded in 2010, SMG Insight is the sports, sponsorship and entertainment research company in partnership with YouGov, the pioneering online market research company.
price ($mm)
$28*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
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announced 8/10/2010 via PR Newswire

YouGov plc, will acquire Harrison Group LLC

synopsis: Harrison Group LLC, a leading marketing and strategic research consulting firm headquartered in Waterbury, CT, announced that it has agreed to be acquired by YouGov plc, a global market leader in survey and market research, political polling, panel management, research operations and business consulting.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Harrison Group LLC
Harrison Group is one of the country's leading marketing and strategic research consulting firms. Harrison Group specializes in concept testing, forecasting, segmentation, branding, business consulting and market modeling.
price ($mm)
$6.00
rev ($mm)
$11
EBITDA ($mm)
$1
EV / rev
1.3x
EV / EBITDA
14.3x
closed 9/11/2007 via

YouGov plc, acquired Polimetrix

synopsis: YouGov, plc the UK's leading online market research company, will acquire Palo Alto-based Polimetrix, Inc., a leader in online polling in the US. YouGov acquired 32% of Polimetrix in December 2006 and will pay $24.1 million in cash and stock for the remaining 68% of Polimetrix that it does not currently own.
buyer: YouGov plc (AIM:YOU:$147.66)
YouGov is a professional market research agency pioneering the use of the Internet and information technology to collect higher-quality in-depth data for market research and public consultation. The sample for each survey is carefully selected and controlled. "
target: Polimetrix
Polimetrix conduct surveys through our PollingPoint website, which provides anyone interested with the opportunity to participate in interesting and serious polls on a variety of topics. PollingPoint also conducts surveys among its opt-in panelists via e-mail. Our only business is polling.
price ($mm)
$24*
rev ($mm)
$2
EBITDA ($mm)
EV / rev
16.4x
EV / EBITDA
closed 12/5/2011 via Market Wire

Avatar International LLC, acquired HR Solutions International, Inc.

synopsis: Avatar International, a leading healthcare quality improvement firm, announced its acquisition of HR Solutions International, Inc., a human capital management consulting firm specializing in employee and physician engagement. The firm designs surveys and administers them primarily through email and web-based channels.
buyer parent: The Riverside Company
buyer: Avatar International LLC
Avatar International, a research and consulting company based in Orlando, Fla., specializes in Evidence Based Intelligent Surveys™ and Innovative Strategies™ to transform information into significant quality and efficiency of care improvement for the healthcare industry. "
target: HR Solutions International, Inc.
HR Solutions International designs surveys and administers them primarily through email and web-based channels. Customers access the data through an online reporting tool that provides detailed and customizable results as well as actionable recommendations.
price ($mm)
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closed 6/24/2010 via BusinessWire

uSamp, acquired DMS Insights

synopsis: uSamp, one of the world’s fastest-growing online panel and technology companies, announced the acquisition from AOL of DMS Insights, also known as Digital Marketing Services, Inc., online research experts and inventors of the patented River Sample.
buyer: uSamp
uSamp, formerly United Sample Inc., is one of the world’s fastest growing online panel companies, providing survey panelists and technology for use in market research. Founded in 2008, uSamp has 90 team members worldwide and more than 2.0 million global market research panelists. "
target parent: AOL LLC
target: DMS Insights
Founded in 1995, DMS Insights is the inventor of River SampleTM and a leader in delivering high-quality online research. Leveraging its full-service heritage, DMS provides a level of research expertise unseen in other online sample providers.
price ($mm)
$3.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/26/2009 via BNC Analysis

Toluna plc, acquired Greenfield Online, Inc.

synopsis: Toluna, the online research panel, has acquired the majority of the assets of Greenfield Online from Microsoft. Greenfield Online, owner of Ciao Surveys, was acquired by Microsoft in 2008. The $40 million acquisition will make Toluna the largest global supplier of online market research data, with a global market share of over 11%.
buyer: Toluna plc
Toluna plc is a leading global online market research panel and survey technology company. Toluna offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel for sample only and full service projects. "
target parent: Microsoft Corporation
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/20/2009 via BusinessWire

Bain Capital Ventures, Spectrum Equity Investors, will acquire SurveyMonkey.com

synopsis: SurveyMonkey, the leading provider of online survey solutions, has announced that an investor group led by Spectrum Equity Investors and including Bain Capital Ventures has entered into an agreement to acquire a majority interest in the company. Financial terms of the transaction were not disclosed.
buyer: Spectrum Equity Investors
buyer: Bain Capital Ventures
Spectrum Equity Investors is one of the largest, fastest-growing, and most experienced private equity investors. They have investment professionals that have invested in more than 150 telecommunications, networking, information services, and media businesses. "
target: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
Founded in 1999, SurveyMonkey is a leading provider of online survey solutions. Every day, SurveyMonkey helps thousands of people gather the feedback they need to make more informed decisions. SurveyMonkey’s offices are located in Portland, Oregon.
price ($mm)
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closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
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announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
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closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$125,843.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
price ($mm)
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closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
price ($mm)
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closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$6.65)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2006 via

Millward Brown, acquired All China Strategic Research

synopsis: Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies. The deal sees Millward Brown, through its parent WPP, acquiring the majority of ACSR's stock.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: All China Strategic Research
Over a decade of experience in marketing research, ACSR has a wide range of methodologies for data collection including CATI, CAPI,practicable online panel and online survey.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
price ($mm)
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EV / EBITDA
announced 6/2/2011 via Company Press Release

Survey Sampling, Inc., will acquire Opinionology

synopsis: Survey Sampling International (SSI) and Opinionology announced that they have entered into an agreement to combine, pending regulatory approval, bringing together two of the world’s leading global providers of sampling, data collection and data analytic services.
buyer parent: Providence Equity Partners Inc.
buyer: Survey Sampling, Inc.
Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. "
target: Opinionology
Since 1987, Opinionology (formerly Western Wats) has helped market researchers worldwide gather opinions from consumers and professionals. The collected information is used by business and government to increase understanding and improve our world. Opinionology is a survey research company.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/27/2010 via PR Newswire

The Dieringer Research Group, Inc., acquired Lein-Spiegelhoff, Inc.

synopsis: The Dieringer Research Group, Inc., a full service marketing research company located in Brookfield, Wisconsin, has acquired the customer base of Lein/Spiegelhoff, a field service research company also in Brookfield, Wisconsin.
buyer: The Dieringer Research Group, Inc.
Since 1974, The Dieringer Research Group (www.thedrg.com) has provided qualitative and quantitative marketing research and consulting services to companies from a wide range of industries, including: Healthcare, Insurance, Technology, Financial Services, Government, Utilities and Manufacturing. "
target: Lein-Spiegelhoff, Inc.
Lein-Spiegelhoff, Inc., has a reputation based on 35 years of experience with satisfied clients. Specialties include focus groups, individual interviews, phone surveys, product placements, central location testing, ethnographic studies, mock juries, taste tests, in home interviews and music tests.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/9/2006 via Company Press Release

Alliance Data Systems Corporation, will acquire ICOM Information and Communications L.P.

synopsis: Alliance Data has reached an agreement to acquire ICOM Information and Communication Inc. (ICOM), a leading provider of targeted list, marketing data and communication solutions for the direct response, consumer packaged goods (CPG) and over-the-counter pharmaceutical industries in North America.
buyer: Alliance Data Systems Corporation (ADS:$7,743.70)
Alliance Data Systems Corporation is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies. "
target: ICOM Information and Communications L.P.
ICOM is a top provider of high quality consumer response lists, data, communications products & analytic services. ICOM’s consumer surveys capture the purchase behaviors and intentions, health conditions, lifestyles, hobbies, interests, product ownership & demographics of North American households.
price ($mm)
$31
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2011 via BNC Analysis

MetrixLab, acquired CRM Metrix

synopsis: Online research firm MetrixLab has bought digital marketing analytics specialist CRM Metrix, creating a combined digital marketing research business of over €30m in annual revenues. MetrixLab works primarily in the areas of new product development, brand communication, e-business performance and customer satisfaction measurement.
buyer: MetrixLab
MetrixLab is a global Online Market Research company, specializing in the areas of New Product Development, Brand Communication, E-Business Performance and Satisfaction Research. MetrixLab has grown to be one of Europe's leading online market research companies. "
target: CRM Metrix
CRM Metrix is the only global company offering digital market research solutions with extensive global experience. It offers a full range of digital market research solutions to help clients make the best decisions at all stages of the digital marketing development process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2011 via BNC Analysis

Affinion Group, Inc., acquired Webloyalty.com, Inc.

synopsis: Affinion Group has completed an acquisition of Webloyalty, a global leader in generating incremental revenue for online businesses through a comprehensive suite of proprietary tools and technologies. Webloyalty connects partners to new customers, minimizes cart abandonment, offers extra value after the transaction and builds repeat business.
buyer parent: Apollo Global Management, LLC
buyer: Affinion Group, Inc. (OTCPK:AFGR:$954.00)
Affinion Group provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,500 marketing partners worldwide. "
target parent: General Atlantic, LLC
target: Webloyalty.com, Inc.
Webloyalty.com, a leading provider of incremental revenue for online businesses, has more than two million memberships in its reward, discount and protection programs. Members benefit from high-value subscription services that match their needs and interests.
price ($mm)[EV]
$296 [$270]
rev ($mm)
$214
EBITDA ($mm)
$46
EV / rev
1.3x
EV / EBITDA
5.9x

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