Like Standard Rate and Data Service

closed 4/1/2020 via BNC Analysis

AdWanted, acquired Standard Rate and Data Service

See 75 Comparable Transactions
synopsis: Adwanted Group, a France-based media buying platform, has acquired Standard Rate and Data Service (SRDS) from Kantar Media, the world’s leading data, insights and consultancy company. SRDS is a powerful platform for planning and buying media. Agencies and brands use SRDS as an all-in-one resource to find and compare digital and traditional media.
buyer: AdWanted
Adwanted is a France-based media buying platform. Adwanted brings offline ad buying online by making the method of buying print ads in newspapers and magazines as automated, quick, and simple as buying programmatic ads for digital media platforms. "
 target parent: Bain Capital
target: Standard Rate and Data Service
Standard Rate and Data Service (SRDS) is a powerful, easy-to-use platform for evaluating, planning, and buying media. Agencies and brands use SRDS as an affordable, all-in-one resource to find and compare digital and traditional media across business, consumer and geographic audiences.
price ($mm)
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closed 10/15/2020 via BusinessWire

Zoom Information, acquired Clickagy

See 60 Comparable Transactions
synopsis: ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data.
buyer parent: DiscoverOrg, LLC
buyer: Zoom Information (:$383.30)
Zoom Information, Inc. (ZoomInfo) is the world’s most comprehensive B2B data provider. ZoomInfo's Growth Acceleration Platform combines the most comprehensive B2B database with integrated tools to help companies optimize marketing effectiveness, jump-start growth, and maximize profitability. "
 target: Clickagy
Clickagy is a leading provider of artificial intelligence-powered buyer intent data. Leveraging advanced natural language processing and artificial intelligence, the company brings new audience customization and visibility to sellers and marketers.
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closed 11/23/2016 via PR Newswire

Pathmatics, acquired WhatRunsWhere

See 10 Comparable Transactions
synopsis: Pathmatics, digital advertising’s leading competitive tracking platform, announced the complete acquisition of WhatRunsWhere.com (WRW). WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web.
buyer: Pathmatics
Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, and ad paths. "
 target: WhatRunsWhere
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using.
price ($mm)
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closed 11/9/2016 via BNC Analysis

Brunico Communications, purchased Marketing, CARD, and NLA from Rogers Media Inc.

See 21 Comparable Transactions
synopsis: Brunico Communications announced that it has acquired certain assets relating to the marketing segment of Rogers Media‘s publication business, including Marketing, CARDonline (CARD) and the National List of Advertisers (NLA). Marketing is a magazine and conference for the advertising industry. CARD and NLA are databases for media buyers.
buyer: Brunico Communications
Brunico Communications is a business-to-business publishing and events company, serving the Canadian marketing and media community and the global entertainment industry. "
 seller parent: Rogers Communications Inc.
seller: Rogers Media Inc.
Rogers Media's Marketing brand launched in 1908 and includes a quarterly magazine, online daily news and annual conferences and events for the advertising industry. CARD and NLA are databases designed to help media agencies and advertisers make informed media buying decisions.
price ($mm)
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closed 11/5/2013 via BusinessWire

Clarion Capital Partners, LLC, acquired SQAD, Inc.

See 10 Comparable Transactions
synopsis: SQAD, the largest independent source in the US for TV, radio and digital cost analysis, announced that Clarion Capital Partners has completed an acquisition of the company. The partnership will allow SQAD to grow through refinement of existing products and an investment in data driven product development across new and existing verticals.
buyer: Clarion Capital Partners, LLC
Clarion Capital Partners, LLC is a private equity investment firm which seeks to make primarily control private equity investments in a diversified portfolio of middle-market companies. The firm focuses in industries such as Business, Healthcare, Financial, Consumer Products, Retail, and Media. "
 target: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV. SQAD provides reliable media cost data to advertising agencies, media buying companies, advertisers, television and radio stations, cable companies, program syndicators and Internet publishers.
price ($mm)
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closed 11/9/2020 via BusinessWire

Kochava, acquired Thalamus, Inc.

See 6 Comparable Transactions
synopsis: Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Thalamus, the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners.
buyer: Kochava
Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. Its Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement, and data controls. "
 target: Thalamus, Inc.
Thalamus is the largest research database of ad vendor data in the world. Thalamus is used by over 30,000 registered media buyers to research advertising opportunities, and discover new potential partners. Their database provides access to over 500,000 ad buyers and over 50,000 ad vendors.
price ($mm)
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closed 9/15/2007 via Company Description

MergerMarket, acquired Infinata, Inc.

See 164 Comparable Transactions
synopsis: In September 2007, Mergermarket acquired Infinata, an information solutions and marketing analytics provider to the global financial service, life science, and high technology industries.
buyer parent: Pearson plc
buyer: MergerMarket
MergerMarket, part of Pearson's Financial Times Group, is an unparalleled, independent M&A intelligence tool used by the world's foremost financial institutions to originate deals. It provides proprietary intelligence on potential deal flow, potential mandates and valuations. "
 target: Infinata, Inc.
Infinata is an innovative provider of information solutions and marketing analytics to the global financial service, life science, and high-tech industries. Our information suites include: BioPharm Insight, High Net Worth Insight, and Corporate Tracker.
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closed 1/5/2007 via PR Newswire

Redi-Direct Marketing, acquired Dialog Group, Inc.

See 164 Comparable Transactions
synopsis: Redi-Direct Marketing, Inc., the holding company of Redi-Mail Direct Marketing and StayinFront, Inc. and a preeminent provider of technology-based sales and marketing solutions, has acquired the assets of Dialog Group, Inc. and its subsidiaries. Dialog Group is comprised of two divisions, Data Dialog and Healthcare Dialog.
buyer: Redi-Direct Marketing
Redi-Direct Marketing, Inc. is the preeminent provider of technology based sales and marketing systems and solutions. Redi-Direct is comprised of four fully integrated sales and marketing support companies. "
 target: Dialog Group, Inc.
Dialog Group is a provider of technology and data-based solutions and services that enable marketers to effectively advertise, generate leads, and manage customers. Headquartered in New York, New York, it has two operating units, Data Dialog, Inc. and Healthcare Dialog, Inc.
price ($mm)
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closed 4/15/2003 via

See Comparable Transactions
synopsis: Jupitermedia Corporation (Nasdaq: JUPM) today announced that it has acquired Nua.com (http://www.nua.com), a leading global resource for Internet trends and statistics, from Scope Communications Group of Dublin, Ireland
buyer: INT Media Group, Inc. (OTCPK:MECK:$3.22)
WebMediaBrands, is the leading global provider of events, education, jobs, and content for business, media, and creative professionals. The company consists of four distinct brands: mediabistro.com, LearnNetwork, Freelance Connect, and Semantic Web. Over 6 million users visit WebMediaBrands monthly."
 target:
price ($mm)
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closed 11/8/2005 via PR Newswire

First Advantage Corporation, The First American Corporation, acquired LeadClick Media, Inc.

See 19 Comparable Transactions
synopsis: First Advantage Corporation and The First American Corporation today jointly announced that they have acquired a 75 percent ownership interest in LeadClick Media, Inc., for $150 million. First American contributed $45 million in cash and First Advantage contributed the balance in a combination of cash, stock and notes.
buyer: The First American Corporation (FAF:$6,202.06)
buyer: First Advantage Corporation
The First American Corporation, a FORTUNE 500(R) company that traces its history to 1889, is America's largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products. "
 target: LeadClick Media, Inc.
LeadClick Media provides Web-based lead generation services primarily to the automotive, real estate and financial services markets. LeadClick offers consumers a variety of convenient resources to request business services and complete a brief profile of their needs.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 9/13/2011 via PR Newswire

ImpactRx, Inc., acquired TargetRx, Inc.

See 4 Comparable Transactions
synopsis: ImpactRx, a Symphony Technology Group company and the pioneer in measuring the impact of promotion on physician prescribing behavior, announced that it has acquired 100% of TargetRx, Inc., a leading provider of insight into the drivers of physician behavior for pharmaceutical companies.
buyer parent: Symphony Technology Group
buyer: ImpactRx, Inc.
ImpactRx is the leading provider of consultative and analytically-based promotional effectiveness solutions to the healthcare industry. ImpactRx's ImpactData™ is the industry’s sole source of continuous-capture market promotion and physician treatment data. "
 target: TargetRx, Inc.
TargetRx, Inc. is a leading provider of insight into the drivers of physician behavior for pharmaceutical companies. The company offers a suite of solutions from pipeline to patent expiry.
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closed 2/3/2016 via PR Newswire

IMS Health Incorporated, acquired AlphaImpactRx, Inc

See 75 Comparable Transactions
synopsis: Symphony Technology Group announced the closing of the sale of AlphaImpactRx, a leading provider of primary research and analytics-based insight for biopharmaceutical and consumer health companies to IMS Health, a global information and technology services company serving the healthcare industry.
buyer: IMS Health Incorporated (NYSE:IQV:$10,412.00)
IMS Health is a leading global information and technology services company providing clients in the healthcare industry with end-to-end solutions to measure and improve their performance. They connect configurable SaaS applications to complex healthcare data in the IMS One™ cloud platform. "
 target parent: Symphony Technology Group
target: AlphaImpactRx, Inc
AlphaImpactRx is the leading provider of primary research-based insights, analytics and solutions to pharmaceutical, consumer health and medical device companies. They provide market research to help its global healthcare clients make informed and business decisions to market their products.
price ($mm)
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closed 4/18/2011 via PR Newswire

Symphony Technology Group, acquired ImpactRx, Inc.

See 4 Comparable Transactions
synopsis: ImpactRx, the pioneer in measuring the impact of promotion on physician prescribing behavior, announced that Symphony Technology Group (STG), has acquired a majority ownership interest in the Company. STG is a leading private equity firm with a strategic focus on data, analytics and technology-enabled services companies.
buyer: Symphony Technology Group
Symphony Technology Group (STG) is a strategic private equity firm with the mission of investing in and building great software and services companies. STG also provides transformation expertise to enable its companies to deliver maximum value to its clients. "
 target: ImpactRx, Inc.
ImpactRX annually captures three-million treatment decisions, fueling its unique ImpactData™ industry database. ImpactRx leverages this unprecedented intelligence with custom research and analytics to provide insightful solutions to pharmaceutical marketing and sales decision makers.
price ($mm)
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announced 10/22/2018 via Company Press Release

Oracle Corporation, will acquire DataFox

See 80 Comparable Transactions
synopsis: Oracle announced that it has signed an agreement to acquire DataFox, whose cloud-based artificial intelligence (AI) data engine and derived business content provide the most current, precise and expansive set of company-level information and insightful data to optimize business decisions.
buyer: Oracle Corporation (ORCL:$39,766.00)
Oracle is a computer technology corporation developing and marketing computer hardware systems and enterprise software products. By eliminating complexity and simplifying IT, Oracle enables its customers to accelerate innovation and create added value for their customers. "
 target: DataFox
DataFox helps sales, marketing, and investing teams find new opportunities. DataFox's machine learning algorithms and human analysts verify proprietary insights on millions of businesses to provide robust company data and growth signals.
price ($mm)
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closed 4/16/2018 via GlobeNewswire

West Corporation, purchased Public Relations Solutions & Digital Media Services from Nasdaq, Inc.

See 86 Comparable Transactions
synopsis: West Corporation has acquired the Public Relations Solutions and Digital Media Services from Nasdaq. The solutions and services consist of a portfolio of communication tools, media intelligence and multimedia services. The products and services include GlobeNewswire, webhosting, webcasting, media intelligence and an influencers database.
buyer parent: Apollo Global Management
buyer: West Corporation (WSTC:$2,285.72)
West Corporation is a global leader in technology-enabled communication services that connect people and businesses around the world, helping its clients more effectively communicate, collaborate and connect with their audiences through a diverse portfolio of innovative solutions. "
 seller: Nasdaq, Inc. (NasdaqGS:NDAQ:$5,230.00)
The Public Relations Solutions and Digital Media Services is a comprehensive portfolio of communication tools, media intelligence and multimedia services for organizations. Nasdaq is a global provider of trading, clearing, exchange technology, listing, information and public company services.
price ($mm)
$335
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/15/2017 via PR Web

Tickr, acquired Market.Space Inc.

See 74 Comparable Transactions
synopsis: Tickr, the real-time performance tracking platform, announced that it has acquired Market.Space, a company that provides visualizations of competitive data in real time, across a wide variety of online sources, including news, blogs, social media, video, apps, and more.
buyer: Tickr
Tickr is the first Performance Tracking Platform built to unify all data into one simple, cloud-based UI: Marketing, enterprise metrics, social, CRM and finance, all on one screen, in real time. The Tickr platform is deployed across companies in Consumer Products, Pharma, Finance, and Manufacturing."
 target: Market.Space Inc.
Market.Space provides visualizations of competitive data in real time, across a wide variety of online sources, including news, blogs, social media, video, apps, and more. The platform gathers, filters, & visualizes online media activity, & delivers customized results directly into cloud platforms.
price ($mm)
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closed 7/7/2015 via BusinessWire

H.I.G. Capital, acquired Intelius, Inc.

See 142 Comparable Transactions
synopsis: H.I.G. Capital, a leading global private equity investment firm with more than $18 billion of equity capital, announced that an affiliate has completed the acquisition of Intelius. Intelius is a leading provider of on-demand information about individuals and predictive analytics that can help identify connections to other people, places and things.
buyer: H.I.G. Capital
H.I.G. Capital is a leading global private equity and alternative assets investment firm with more than $18 billion of equity capital under management. H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies. "
 target: Intelius, Inc.
Intelius is an information commerce company founded in 2003 that has become a leader in online people data, delivering comprehensive information about individuals, their histories and their connections to others.
price ($mm)
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closed 3/4/2015 via PR Newswire

The Nielsen Company, Inc., acquired eXelate

See 94 Comparable Transactions
synopsis: Nielsen announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. This acquisition allows Nielsen to enable its clients to make better and faster marketing and media decisions.
buyer: The Nielsen Company, Inc. (NLSN:$6,309.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
 target: eXelate
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Its team consists of 50+ international employees dedicated to providing the best service to digital advertisers.
price ($mm)
$200
rev ($mm)
EBITDA ($mm)
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closed 12/17/2014 via PR Newswire

Brandwatch, acquired PeerIndex

See 156 Comparable Transactions
synopsis: Brandwatch, the leading social intelligence tech company, announced its acquisition of PeerIndex, provider of the most transparent influencer mapping technology ever built. The acquisition includes ownership of the world's largest independent Twitter author database. The entire PeerIndex team of 10 will join Brandwatch immediately.
buyer: Brandwatch
Brandwatch is a leading social intelligence company. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions. "
 target: PeerIndex
PeerIndex was founded on the belief that people power the social web. They have built an index of over 300m Twitter profiles – technology designed to track audiences, turning big data into human insights and helping clients identify the influencers and content that really matter to them.
price ($mm)
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closed 3/18/2014 via Market Wire

Ensighten, acquired Tagman

See 171 Comparable Transactions
synopsis: Ensighten, the fastest-growing enterprise data and tag management provider and company behind the Agile Marketing Platform, announced it acquired TagMan, the pioneer tag management and attribution company.
buyer: Ensighten
Ensighten offers the industry’s first Real-Time™ Tag Management System built for the needs of enterprise websites. An intuitive interface empowers digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel in real-time, without IT or agency dependency. "
 target: Tagman
TagMan is the pioneering global Tag Management System, Marketing Data and Marketing Attribution provider. Since 2007, digital marketers have relied on TagMan to improve website performance and harness third party vendor tags.
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Pages:  
closed 4/1/2020 via BNC Analysis

AdWanted, acquired Standard Rate and Data Service

See 75 Comparable Transactions
synopsis: Adwanted Group, a France-based media buying platform, has acquired Standard Rate and Data Service (SRDS) from Kantar Media, the world’s leading data, insights and consultancy company. SRDS is a powerful platform for planning and buying media. Agencies and brands use SRDS as an all-in-one resource to find and compare digital and traditional media.
buyer: AdWanted
Adwanted is a France-based media buying platform. Adwanted brings offline ad buying online by making the method of buying print ads in newspapers and magazines as automated, quick, and simple as buying programmatic ads for digital media platforms. "
 target parent: Bain Capital
target: Standard Rate and Data Service
Standard Rate and Data Service (SRDS) is a powerful, easy-to-use platform for evaluating, planning, and buying media. Agencies and brands use SRDS as an affordable, all-in-one resource to find and compare digital and traditional media across business, consumer and geographic audiences.
price ($mm)
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EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2020 via BNC Analysis

AdWanted, acquired Standard Rate and Data Service

See 75 Comparable Transactions
synopsis: Adwanted Group, a France-based media buying platform, has acquired Standard Rate and Data Service (SRDS) from Kantar Media, the world’s leading data, insights and consultancy company. SRDS is a powerful platform for planning and buying media. Agencies and brands use SRDS as an all-in-one resource to find and compare digital and traditional media.
buyer: AdWanted
Adwanted is a France-based media buying platform. Adwanted brings offline ad buying online by making the method of buying print ads in newspapers and magazines as automated, quick, and simple as buying programmatic ads for digital media platforms. "
 target parent: Bain Capital
target: Standard Rate and Data Service
Standard Rate and Data Service (SRDS) is a powerful, easy-to-use platform for evaluating, planning, and buying media. Agencies and brands use SRDS as an affordable, all-in-one resource to find and compare digital and traditional media across business, consumer and geographic audiences.
price ($mm)
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closed 7/26/2017 via Company Press Release

Affinity Media SAS France merged with AdWanted,

See 3061 Comparable Transactions
synopsis: The international advertising agency Affinity Media SAS France and Adwanted, the leading offline advertising space market, decided to take a new direction in their development by merging the two companies under ADWANTED GROUP.
buyer: AdWanted
Adwanted is an international platform for programmatic offline advertising that claims global leadership in the nascent market of the "programmatic advertising transaction". In April 2017, Adwanted launched a new multilingual version of its platform, with improved design and user experience. "
 target: Affinity Media SAS France
Affinity Media is the privileged link between quality international media and French advertisers. It is the exclusive partner of major online & offline media groups in Europe, Asia & America. It specializes in high-quality ads in the news, business & life style sectors targeting selected audiences.
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closed 7/28/2020 via GlobeNewswire

Freestar, acquired Vdopia Inc.

See 20 Comparable Transactions
synopsis: Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, is acquiring Vdopia’s Chocolate app mediation technology. Vdopia d/b/a Chocolate is a leader in mobile video advertising.
buyer: Freestar
Freestar is the leading monetization partner for content publishers, e-commerce sites, and app developers. By combining industry-leading technology, data, and massive scale, they enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. "
 target: Vdopia Inc.
Vdopia dba Chocolate is a leader in mobile video advertising. Chocolate offers two core products, Chocolate Marketplace, a global programmatic buying and selling platform for mobile video advertising and Chocolate Mediation, an end-to-end monetization solution for app developers & publishers.
price ($mm)
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closed 12/21/2017 via BNC Analysis

AdCityMedia, acquired Bitlogic Media AB

See 95 Comparable Transactions
synopsis: AdCityMedia, a leading provider of outdoor advertising services in Sweden, has acquired Bitlogic Media AB. Bitlogic Media AB is a Swedish company that is developing a global booking platform that connects owners of digital and analog media sites and the buyers of those media sites.
buyer: AdCityMedia (OM:ACM:$20.60)
AdCityMedia is active in the outdoor advertising market and is the leader of large digital format advertising in Sweden. The company has about 1,500 of its own media spaces and over 3,000 digital screens that they operate. "
 target: Bitlogic Media AB
Bitlogic Media AB is a Swedish company that is developing a global booking platform that connects owners of digital and analog media sites and the buyers of those media sites.
price ($mm)
$0.47
rev ($mm)
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closed 7/29/2015 via

Pureprofile Pty Ltd., acquired Sparc Media

See 73 Comparable Transactions
synopsis: Leading global online marketing and research company Pureprofile has successfully completed the acquisition of Sparc Media and listed the joint business on the ASX. Sparc Media has amassed a wealth of experience in online marketing, and it successfully moved into programmatic media buying in 2009 when the industry was still in its infancy.
buyer: Pureprofile Pty Ltd. (ASX:PPL:$36.88)
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences. "
 target: Sparc Media
Sparc Media started as a performance focused online advertiser. It was an early entrant into the ad exchange world when team started running programmatic display campaigns. The company adapted the business to become a digital media buying service provider specialized in programmatic media buying.
price ($mm)
$1.83
rev ($mm)
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closed 6/23/2014 via PR Newswire

Matomy Media Group, acquired Team Internet AG

See 69 Comparable Transactions
synopsis: Global digital performance-based marketing company Matomy Media Group announced that it has acquired a majority ownership position in the Munich-based direct navigation search company Team Internet AG. Team Internet is comprised of two businesses: Parking Crew and DNTX.
buyer: Matomy Media Group (LSE:MTMY:$68.34)
Matomy Media Group is one of the world's leading digital performance-based marketing companies. Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway. "
 target: Team Internet AG
Founded in 2010 and located in Munich, Germany, Team Internet is a leading provider of services in the direct navigation search market. Direct navigation is the preferred way of users to locate a site for the first time, which makes this traffic source a prime vehicle for user acquisition.
price ($mm)
rev ($mm)
$23
EBITDA ($mm)
$4
EV / rev
0.0x
EV / EBITDA
0.0x
closed 8/16/2011 via BusinessWire

IgnitionOne, Inc., acquired AdJug Ltd

See 69 Comparable Transactions
synopsis: IgnitionOne, an international digital marketing technology and solutions company, has acquired AdJug, a leading display advertising exchange for unsold premium inventory. The two companies will integrate their technologies to provide marketers with a solution that simplifies the buying, targeting and measurement of online advertising.
buyer parent: Dentsu Inc.
buyer: IgnitionOne, Inc.
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management, cross-channel attribution and on-site optimization all through a single, simple-to-implement website tag. "
 target parent: Hubert Burda Media
target: AdJug Ltd
AdJug Ltd., based in London, Munich and Bangalore, is the largest and longest-running transparent display ad Exchange for premium unsold inventory in Europe. The AdJug Exchange serves three billion+ ad impressions per month to more than 67 million unique users per month.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 11/15/2018 via BNC Analysis

Teddy Sagi, will acquire MobFox

See 1562 Comparable Transactions
synopsis: Tel Aviv-based, London-listed digital marketing company Matomy Media Group Ltd. has sold one of its main assets, European mobile advertising platform operator Mobfox Media Advertising GmbH, to a holding company owned by Teddy Sagi.
buyer: Teddy Sagi
Teddy Sagi is an Israel-born businessman. Sagi is the founder of the gambling software company Playtech and owner of London's Camden Market. "
 target parent: Matomy Media Group
target: MobFox
Mobfox is a world-leading, data-driven mobile SSP (supply-side platform) and exchange, providing publishers with all the tools they need to manage their ad serving, data layers, and monetization stack efficiently, transparently, and automatically.
price ($mm)
$7.50
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 12/10/2014 via Market Wire

Publishers Clearing House Digital, acquired Plethora Mobile LLC

See 1838 Comparable Transactions
synopsis: Publishers Clearing House Digital announced the acquisition of Plethora Mobile LLC, a New York City based programmatic advertising platform. The capabilities include cross-platform targeting, social audience retargeting and audience extension for publishers.
buyer parent: Publishers Clearing House
buyer: Publishers Clearing House Digital
With more than 16 million unique visitors each month, Publishers Clearing House Digital is a leading interactive media and entertainment destination offering a broad range of products, digital entertainment and services to consumers. "
 target: Plethora Mobile LLC
Established in 2011, Plethora Mobile is a 100% mobile media demand side platform. Their Real time Bidding technology allows brands, agencies and app developers to access over 270 billion targeted impressions across 220+ countries.
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closed 10/28/2014 via PR Newswire

Matomy Media Group, acquired MobFox

See 1597 Comparable Transactions
synopsis: Matomy Media Group announces a strategic advancement in its digital performance-based advertising solution by acquiring Europe's leading mobile programmatic advertising platform, MobFox. Through this investment Matomy's clients and media partners will gain access to innovative mobile programmatic advertising solutions and more.
buyer: Matomy Media Group (LSE:MTMY:$68.34)
Matomy Media Group Ltd. is one of the world's leading digital performance-based advertising companies. Working across Web, social media and mobile platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results. "
 target: MobFox
MobFox is a global leader in the multi-billion-dollar programmatic advertising industry, offering a one-stop, integrated mobile ad solution for publishers and advertisers.
price ($mm)
$17
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/4/2014 via BusinessWire

Millennial Media, acquired Nexage, Inc.

See 1839 Comparable Transactions
synopsis: Millennial Media, the leading independent mobile marketplace, has acquired Nexage, the mobile supply-side platform (SSP) and programmatic pioneer. Millennial Media’s historic leadership in the managed brand and performance advertising businesses is now complemented by a full programmatic platform.
buyer: Millennial Media (NYSE:MM:$285.27)
Millennial Media is the leading independent mobile advertising and data platform powering the app economy. Their technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. "
 target: Nexage, Inc.
Nexage is a mobile supply-side platform that optimizes revenue for publishers and developers in the mobile media marketplace. They bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content.
price ($mm)
$108
rev ($mm)
$6
EBITDA ($mm)
EV / rev
17.6x
EV / EBITDA
closed 7/16/2013 via Market Wire

Media6Degrees, acquired EveryScreen Media

See 73 Comparable Transactions
synopsis: Media6Degrees has acquired New York-based EveryScreen Media, an early innovator in mobile media-buying and targeting that powers campaigns for the largest mobile advertising buyers. EveryScreen Media, Inc. operates as a mobile targeted digital advertising company serving the largest ad agencies, ad networks, and trading desks.
buyer: Media6Degrees
m6d (Media6Degrees)'s marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. m6d's ProspectRank™ delivers relevant audiences to marketers. "
 target: EveryScreen Media
EveryScreen Media, Inc. operates as a mobile targeted digital advertising company serving the largest ad agencies, ad networks, and trading desks. ESM efficiently mobilizes and scales existing online advertising campaigns to deliver rich media ads to audiences across all their mobile devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/1/2010 via Market Wire

Velti plc, acquired Mobclix, Inc.

See 69 Comparable Transactions
synopsis: Velti, a leading global provider of mobile marketing and advertising technology, announced the acquisition of Mobclix Inc., a leading privately-held mobile ad exchange network. The Mobclix embedded SDK (software developer kit) is used by iPhone, iPad, Android and Windows developers.
buyer: Velti plc (VELT:$189.20)
Velti is a leading global technology provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. "
 target: Mobclix, Inc.
Mobclix is the industry's largest targeted mobile ad exchange -- the first open marketplace for mobile developers, advertisers, ad networks and agencies. The Mobclix ad exchange provides complete transparency and visibility for mobile publishers to manage their ad inventory and maximize revenue.
price ($mm)
$54
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/11/2014 via Market Wire

Undertone, Inc., acquired Legolas Media

See 13 Comparable Transactions
synopsis: Undertone, a leader in creating digital advertising solutions for brands, has announced the acquisition of brand-focused programmatic platform, Upfront Digital Media (formerly Legolas Media).
buyer: Undertone, Inc.
Undertone delivers quality display and video experiences for advertisers, publishers and the audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. "
 target: Legolas Media
Upfront was founded in 2010 and offers programmatic capabilities through managed and self-serve consoles. The company has premium direct publisher relationships as well as integrations with numerous programmatic supply and demand partners. The company has offices in New York and Tel Aviv.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/19/2014 via BNC Analysis

Blinkx Plc, will acquire AdKarma

See 17 Comparable Transactions
synopsis: Blinkx plc, the Internet Media platform that connects audiences with brands through professionally generated content, announces that it will acquire AdKarma, LLC, a leading video supply side platform. AdKarma has strong relationships with supply partners, including integrations with many leading ad networks and exchanges with over 300 publishers.
buyer: Blinkx Plc (AIM:RTHM:$316.02)
blinkx is an Internet media company that connects consumers and brands through content online. Their patented COncept Recognition Engine technology leverages speech recognition, text and image analysis to understand the meaning and context of video content to generate improved search relevancy. "
 target: AdKarma
AdKarma has committed itself to providing publishers with a comprehensive and profitable solution for their non-guaranteed ad network inventory. With advanced optimization technology and a tireless staff, AdKarma has become one of the industry’s leaders in ad network inventory solutions.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/20/2014 via BNC Analysis

Ve Interactive, acquired GDM Digital

See 3 Comparable Transactions
synopsis: E-commerce conversion platform provider Ve has acquired digital advertising company GDM Digital. GDM is a biddable media company and one of Europe's largest Independent Trading Desks (ITDs). They help advertisers around the globe engage with their audience in real time, on a massive scale and across all connected devices.
buyer: Ve Interactive
Ve Interactive is a multi award-winning technology company offering a suite of proprietary apps across one platform, which help online businesses successfully reduce bounce rate, increase customer engagement and minimize website abandonment by remarketing to abandoned customers via data captured. "
 target: GDM Digital
GDM is a biddable media company and one of Europe's largest Independent Trading Desks (ITDs). They help advertisers around the globe engage with their audience in real time, on a massive scale and across all connected devices.
price ($mm)
$11
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2014 via BNC Analysis

Freelancer.com, acquired Warrior Forum

See 15 Comparable Transactions
synopsis: Freelancer.com has confirmed that it has acquired Warrior Forum, a marketplace and forum for digital marketing professionals. The company allows marketing professionals to swap intel on topics including SEO, mobile marketing, social media, ad networks and more.
buyer: Freelancer.com (ASX:FLN:$35.57)
Triple Webby award-winning Freelancer.com is the world's largest freelancing and crowdsourcing marketplace by total number of users and projects posted. Over 10.7 million registered users have posted 5.7 million projects and contests to date in over 600 areas. "
 target: Warrior Forum
Warrior Forum, a marketplace and forum for digital marketing professionals. Warrior Forum allows marketing professionals to swap intel on topics including SEO, mobile marketing, social media, ad networks and more.
price ($mm)
$3.20
rev ($mm)
$1
EBITDA ($mm)
EV / rev
3.0x
EV / EBITDA
announced 2/10/2021 via PR Newswire

Sharethrough will be merged with District M,

See 1617 Comparable Transactions
synopsis: Sharethrough, one of the world's largest ad exchanges, will merge with Montreal-based District M, a leading global programmatic advertising exchange. The merger will create one of the largest independent omnichannel ad exchanges in the world, anchored in a user-centric, respectful, quality-first approach to digital advertising.
buyer: District M
District M is a leading global programmatic advertising exchange with efficient solutions, facilitating inventory transactions between advertisers and publishers. District M continuously drives innovation with its proprietary technologies on the supply side and the demand side. "
 target: Sharethrough
Sharethrough is one of the largest ad exchanges, with direct connections to every major Demand Side Platform and over 12k publisher websites. Their technology enhances every impression by rendering a higher-performing banner, video, or native ad that dynamically fits into any placement on any site.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/5/2021 via Company Press Release

Magnite, will acquire SpotX, Inc.

See 201 Comparable Transactions
synopsis: Magnite, the largest independent sell-side advertising platform, announced that it has entered into a definitive agreement to acquire SpotX from RTL Group. SpotX is one of the leading platforms shaping CTV and video advertising globally. SpotX enables media owners to monetize content across all screens and streams.
buyer: Magnite (RUBI:$188.11)
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. "
 target parent: Bertelsmann SE & Co. KGaA
target: SpotX, Inc.
SpotX is the leading video advertising platform shaping digital video and the future of TV globally. The company’s solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory.
price ($mm)
$1,170
rev ($mm)
$116
EBITDA ($mm)
EV / rev
10.1x
EV / EBITDA
closed 12/16/2020 via BNC Analysis

Axel Springer SE, acquired FRAMEN GmbH

See 67 Comparable Transactions
synopsis: Axel Springer, the leading digital publisher in Europe, has acquired a majority stake in FRAMEN, an online platform in Germany that connects brands to screen providers. FRAMEN enables brands to easily find digital screens to place ads on. The platform offers screens in various locations, including fitness studios, hotels, shopping centers and more.
buyer: Axel Springer SE (DB:SPR:$3,789.70)
Axel Springer SE is the leading digital publisher in Europe. Through consistent internationalization and digitization, Axel Springer SE is not only German's market leader in the printing business but also through subsidiaries, joint ventures and licenses active in more than 40 countries. "
 target: FRAMEN GmbH
FRAMEN is an online platform in Germany that connects brands to screen providers. FRAMEN enables brands to easily find digital screens to place ads on. The platform offers screens in various locations, including fitness studios, hotels, shopping centers, coworking spaces, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/27/2020 via BNC Analysis

Planet Ventures Inc., will acquire Cucu Sports Limited

See 1627 Comparable Transactions
synopsis: Planet Ventures Inc. is pleased to announce that it has entered into a Letter of Intent to acquire Cucu Sports, a sports influencer mobile technology platform based in the United Kingdom. Cucu Sports & Entertainment is an online marketplace that allows Brands and Athletes to implement social media endorsement campaigns with just a few clicks.
buyer: Planet Ventures Inc. (TSXV:PXI:($0.59))
Planet Ventures Inc. is a public investment issuer listed on the Toronto Venture Exchange, that is focused on investing in disruptive companies and industries that have high growth potential. "
 target: Cucu Sports Limited
Cucu Sports & Entertainment is an online marketplace that allows Brands and Athletes to implement social media endorsement campaigns with just a few clicks. Their smart proprietary platform allows marketers to deliver their social media posts through the athletes’ social media.
price ($mm)
$0.33
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

BroadSign International Inc, acquired Campsite

See 67 Comparable Transactions
synopsis: Canda-based Broadsign, the leading out-of-home marketing platform, announced that it has acquired Campsite, the innovative Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. Campsite has partnerships with many of Canada’s major digital out-of-home companies and agencies.
buyer: BroadSign International Inc
Broadsign is the leading digital out-of-home (DOOH) marketing platform that enables brands, agencies and DOOH media publishers to buy, sell, and deliver DOOH campaigns efficiently, reliably and securely. Broadsign's platform powers 425,000 signs worldwide, including over 180,000 digital screens. "
 target parent: Newad Media, Inc.
target: Campsite
Canada-based Campsite is a digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. Campsite offers premium DOOH inventory through a self-serve programmatic platform. Campsite connects buyers and suppliers in an environment specifically designed for DOOH.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
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