Like Blackwood Seven A/S

announced 4/25/2022 via BusinessWire

The Kantar Group, will acquire Blackwood Seven A/S

See 2483 Comparable Transactions
synopsis: Kantar, the world’s leading data-driven analytics and brand consulting company, announced it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: Blackwood Seven A/S
Blackwood Seven is a Copenhagen, Denmark-based technology and consultant company within media and marketing. They provide a software platform that uses advanced predictive analytics and artificial intelligence to predict and achieve the optimal effects from all paid media.
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closed 6/22/2022 via PR Newswire

Piranha, acquired Manhattan Made Marketing

See 2380 Comparable Transactions
synopsis: Piranha announced its acquisition of Manhattan Made Marketing. This venture increases capabilities in creative production and digital strategy, bringing immediate scale to the two firms. anhattan Made Marketing is a full-service digital marketing agency with experience in brand building.
buyer: Piranha
Piranha, an independent creative agency founded in 2009, brings together a network of strategists and creators to serve leading consumer brands, high-growth ventures, and global organizations. Piranha helps clients define, design and deploy ideas at scale. "
 target: Manhattan Made Marketing
Manhattan Made Marketing was founded with a mission to help businesses attract customers and grow in the digital space. Manhattan Made Marketing is a full-service digital marketing agency with experience in brand building, digital media campaigns, event management, and social media management.
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closed 6/16/2022 via BusinessWire

Unite Digital, acquired Millennium Communications

See 2376 Comparable Transactions
synopsis: Digital marketing and advertising pioneer Millennium Communications is being acquired by Unite Digital, which is disrupting the agency world with its unique strategy of gathering the most talented organizations and providing them with an expanded range of capabilities and resources.
buyer: Unite Digital
Unite Digital is an agency investment and advisory group exclusively focused on creating a successful, thriving corporate ecosystem for marketing firms to better serve middle market and enterprise clients. "
 target: Millennium Communications
Millennium Communications is a digital problem-solving agency specializing in helping clients leverage technology for superior accessibility, privacy, security, compliance, and marketing.
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closed 6/16/2022 via PR Newswire

Plus Company, acquired Mekanism

See 2376 Comparable Transactions
synopsis: Quebec-based Plus Company has acquired Mekanism, an award-winning, creative agency with 200 employees across offices in San Francisco, New York, Chicago and Seattle. The Mekanism team blends creativity and performance to build great brands.
buyer parent: CVC Capital Partners
buyer: Plus Company
Based in Quebec, Plus Company is a 21st century alliance of best-in-class creative brands focused on collaboration and synergy through an integrated service model. With over 20 agencies that deliver creativity fueled by an innate understanding of culture, technology, and data. "
 target: Mekanism
Mekanism is a full-service ad agency that blends creativity and performance to build great brands. They call this approach Soul + Science. Mekanism serves as collaborative business partners to some of the world's best brands including Quaker, Amazon, Jose Cuervo, and OkCupid, among others.
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closed 6/15/2022 via Company Press Release

Gravity Global, acquired Mojo Media Labs

See 2789 Comparable Transactions
synopsis: UK-based Gravity Global has acquired Mojo Media Labs to further strengthen its US presence and expand its global Account Based Marketing (ABM) capabilities. Mojo was founded to deliver specialist ABM services utilising the very latest software alongside its customer relationship management, content management system and marketing automation tools.
buyer parent: Elysian Capital
buyer: Gravity Global
Headquartered in London, Gravity Global is a digital marketing business serving a blue-chip customer base and complex markets. It operates in a range of industries including software, financial services, aerospace, industrial, pharmaceutical and automotive. "
 target: Mojo Media Labs
Mojo Media Labs is a full-service digital marketing agency focused on account-based marketing, inbound marketing, website design and development, sales and marketing alignment, sales enablement and marketing automation/email marketing.
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closed 6/8/2022 via Company Press Release

RyTech, LLC, acquired Optimotive

See 2378 Comparable Transactions
synopsis: RyTech, LLC, a full-service digital marketing agency, has acquired Optimotive Web Services LLC, a west coast-based growth marketing agency with a remote workforce. The acquisition will expand RyTech's website offerings to include Webflow and stronger eCommerce capabilities.
buyer: RyTech, LLC
RyTech is a full-service digital marketing agency headquartered in La Grange, Illinois. RyTech partners with clients at all stages of growth on their online marketing strategies, delivering digital results and fueling their growth. "
 target: Optimotive
Optimotive believes in building long-term relationships with a focus on long-term strategy. Optimotive crafts and deploys diamond standard marketing strategies at the intersection of data-driven growth marketing and compelling content—always with ethical digital marketing tactics.
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closed 5/25/2022 via BNC Analysis

Underworks Co. Ltd., acquired Clickr Media Private Limited

See 2789 Comparable Transactions
synopsis: Underworks Co., Ltd., a digital marketing consulting business based in Tokyo, Japan, has acquired Clickr Media. As a comprehensive digital marketing agency, Singapore-based Clickr Media offers a comprehensive approach to increasing customer engagement online.
buyer: Underworks Co. Ltd.
Underworks Co., Ltd. is a digital marketing consulting business based in Tokyo, Japan. Underworks also has a base in Paris, France, and supports a wide range of global digital marketing involving local subsidiaries "
 target: Clickr Media Private Limited
As a comprehensive digital marketing agency, Singapore-based Clickr Media offers a comprehensive approach to increasing customer engagement online. Clickr Media supports a company’s digital ecosystem from web design and development to online advertising.
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closed 5/18/2022 via Company Press Release

Jungle21, S.A., acquired Full Circle Karma

See 3118 Comparable Transactions
synopsis: Jungle21, an ecosystem of creative companies in Spain, has acquired Full Circle Karma (FCK), a digital creative agency in Spain. FCK helps companies to grow and launch businesses, offering a creative approach for advertising, design, production and consultancy. They offer services for brand consultancy, logo design, content production, and more.
buyer: Jungle21, S.A.
Jungle21 is an ecosystem of creative companies in Spain. Jungle21 creates unique specialized solutions around its client’s business challenges by applying creativity across the entire company experience. They provide services for creative strategy, advertising, public relations, and more. "
 target: Full Circle Karma
Full Circle Karma (FCK) is a digital creative agency in Spain. FCK helps companies to evolve, grow, launch or create businesses, offering a creative approach for advertising, design, production and consultancy. They offer services for brand consultancy, logo design, content production, and more.
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closed 4/27/2022 via BNC Analysis

Ardmore Advertising & Marketing Limited, acquired Built for Growth Digital Limited

See 2375 Comparable Transactions
synopsis: Northern Ireland advertising agency Ardmore has acquired a digital marketing specialist, Growth (BFG) Digital. Ardmore said the purchase of Built For Growth (BFG) Digital would enable it to meet the demand for high-performance ecommerce solutions. BFG Digital was founded in 2000 as Export Technologies and is now based at Catalyst Inc in Belfast.
buyer: Ardmore Advertising & Marketing Limited
UK-based Ardmore is a globally informed, internationally capable, and locally active advertising and marketing agency. They work with their Clients to create positive change in the behaviours, beliefs and habits of society. "
 target: Built for Growth Digital Limited
Built For Growth (BFG) Digital is a digital marketing specialist based in Belfast. It is run by Leanne Blair and Andrew McComb, has 20 staff, and its clients include Newbridge Silverware and DV8 Fashion.
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announced 4/20/2022 via BNC Analysis

Animoca Brands, will acquire Be Media Group Pty Ltd

See 2378 Comparable Transactions
synopsis: Animoca Brands Corporation Ltd will acquire Australian digital marketing agency Be Media to lead non-fungible tokens (NFT), blockchain development and metaverse partnerships for major Australian brands. Founded by Australian entrepreneur Jordan Fogarty in 2013, Be Media focuses on digital strategy, search and social advertising.
buyer: Animoca Brands (ASX:AB1:$8.69)
Hong Kong-based Animoca Brands leverages gamification, blockchain, and AI technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox and Crazy Kings as well as products based on popular intellectual properties such as Garfield and Thomas & Friends. "
 target: Be Media Group Pty Ltd
Australian digital marketing agency Be Media is a premium player in the Web 2.0 space. The company was founded by Australian entrepreneur Jordan Fogarty in 2013. Be Media focuses on digital strategy, search and social advertising.
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closed 4/13/2022 via BNC Analysis

MIDLAND, acquired J.Schmid

See 2729 Comparable Transactions
synopsis: MIDLAND, one of the largest independent paper and packaging distributors in the US, has acquired J.Schmid, a full-service cross-channel marketing agency. J.Schmid specializes in creating seamless brand experiences across channels. They offer services for direct marketing, branding, digital marketing, catalog marketing, direct mail, and more.
buyer: MIDLAND (TSXV:MD:$0.18)
MIDLAND is one of the largest independent paper and packaging distributors in the US. MIDLAND provides value added solutions for the efficient distribution of printing and publication paper, packaging supplies & equipment, and facility supplies. "
 target: J.Schmid
J.Schmid is a full-service cross-channel marketing agency. J.Schmid specializes in creating seamless brand experiences across channels. They offer services for direct marketing, branding, digital marketing, catalog marketing, direct mail, and more.
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closed 4/12/2022 via BNC Analysis

Ramp Growth Software, acquired Hoorah

See 2401 Comparable Transactions
synopsis: Ramp, a UK-based forecasting analytics business, has acquired a majority stake in Hoorah Digital (Hoorah), a disruptive, full service creative, digital media agency based in South Africa. Hoorah is focused on radical leads and sales through programmatic digital media, data tech, and creative.
buyer: Ramp Growth Software
Ramp is a UK-based forecasting analytics business. Ramp empowers finance teams with data science via their revenue forecasting web application. Their app makes cohort based forecasting easy. "
 target: Hoorah
Hoorah is a digital consultancy in South Africa that is focused on radical leads and sales through programmatic digital media, data tech, and creative. They work with brands to reshape the way they communicate with customers online and helps them maximize the profitability of their digital channels.
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announced 4/4/2022 via Company Press Release

Growens S.p.A., will acquire ContactLab

See 4462 Comparable Transactions
synopsis: Growens S.p.A., a company operating in the cloud marketing technology field, signed a binding agreement for the acquisition of 100% of the share capital of Contactlab S.p.A., primary Italian player in the cloud marketing services. Contactlab owns a proprietary digital marketing platform based on Engagement Intelligence.
buyer: Growens S.p.A. (BIT:MAIL:$77.85)
Growens (GROW) is a vertically integrated player in the field of Cloud Marketing Technologies. with a combined SaaS and CPaaS offer. Its growing suite of data-driven solutions allows SMEs and large corporations globally to master the evolving ways of communicating with customers. "
 target: ContactLab
Contactlab S.p.A. is an Italian player in the cloud marketing services. Contactlab owns a proprietary digital marketing platform based on Engagement Intelligence and serves circa 330 enterprise clients in various industries, such as Eataly, Scalo Milano, and AIRC.
price ($mm)
$5.52
rev ($mm)
$12
EBITDA ($mm)
$1
EV / rev
1.1x
EV / EBITDA
11.6x
closed 3/30/2022 via Company Press Release

Fortress Brand, acquired Finc3 GmbH

See 2722 Comparable Transactions
synopsis: Fortress Brand, a leading full-service marketplace accelerator based in New York City, is joining forces with Finc3, a Germany-based international online marketing group. Finc3 is a top European digital agency whose capabilities include digital marketplace marketing, CRM, data analytics, and business-to-business (B2B) performance marketing.
buyer: Fortress Brand
Established in 2012 and based in the heart of SoHo in NYC, Fortress Brand represents acclaimed beauty, health and wellness brands on online marketplaces. Fortress Brand has decade in business and 45 exclusive partnerships with names like Glow Recipe, Youth to the People and HUM Nutrition. "
 target: Finc3 GmbH
Founded in 2014, Finc3 is a top European digital agency whose capabilities include digital marketplace marketing, CRM, data analytics, and business-to-business (B2B) performance marketing under their own group of companies Finc3 Commerce, Finc3 Marketing Group, and BizMut Marketing.
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closed 3/23/2022 via BNC Analysis

The Miroma Group, acquired Maker Lab Pte. Ltd.

See 2378 Comparable Transactions
synopsis: The Miroma Group, an independent global marketing-services group, has acquired Maker Lab, a Singapore-based agency that builds and embeds digital teams inside client marketing organisations. Maker Lab has 150 people working in APAC markets, supporting projects for clients including Google, Netflix and Taco Bell.
buyer: The Miroma Group
The Miroma Group is a UK end-to-end marketing and communications collective offering creation and distribution services to clients. Core services include commercial media trading, planning based on real-time data and insights, production and editing of content, and cultural production. "
 target: Maker Lab Pte. Ltd.
Maker Lab is a Singapore-based agency that builds and embeds digital teams inside client marketing organisations. Maker Lab has 150 people working in APAC markets including India, Malaysia and Thailand, supporting projects for clients including Google, Netflix and Taco Bell.
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closed 3/16/2022 via Company Press Release

Gravity Global, acquired 9thWonder

See 3402 Comparable Transactions
synopsis: Gravity Global, the world's most awarded B2B and complex markets agency, has acquired 9thWonder, a global strategic marketing, media and idea company. They offer services in brand strategy, research, public relations, social media, website design, and more.
buyer: Gravity Global
Headquartered in the UK, Gravity Global offers full-service marketing communications including marketing and brand strategy, research and insight, and creative and execution. They are an integrated, channel neutral, award-winning and proven team delivering marketing campaigns that truly transform. "
 target: 9thWonder
At 9thWonder, a global strategic marketing, media and idea company with employees in 7 cities, they see greatness in everyday brands. They offer services in brand strategy, research, public relations, social media, website design, and more.
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closed 3/16/2022 via Company Press Release

Gravity Global, acquired Morsekode

See 3051 Comparable Transactions
synopsis: Gravity Global, the world's most awarded B2B and complex markets agency, has acquired Morsekode, a creative agency in Minneapolis that offers services in branding, digital advertising, influencer marketing, SEO/SEM, web & app development, marketing consulting, and more.
buyer: Gravity Global
Headquartered in the UK, Gravity Global offers full-service marketing communications including marketing and brand strategy, research and insight, and creative and execution. They are an integrated, channel neutral, award-winning and proven team delivering marketing campaigns that truly transform. "
 target: Morsekode
Morsekode is a creative agency in Minneapolis that offers services in branding, digital advertising, influencer marketing, SEO/SEM, web & app development, marketing consulting, and more.
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closed 3/16/2022 via BNC Analysis

The North Alliance, acquired Bob The Robot

See 3133 Comparable Transactions
synopsis: The North Alliance, a Norwegian marketing company, has acquired Bob The Robot, an award-winning creative agency in Finland. Bob The Robot helps growth-thirsty clients to grow their business and gain a competitive advantage. They provide services for marketing strategy, brand identity, performance marketing, digital strategy, and more.
buyer parent: Norvestor Equity AS
buyer: The North Alliance
Pan-Scandinavian The North Alliance (NoA) offers an integrated range of services within design, communications, and technology. NoA consists of leading agencies in Sweden, Denmark and Norway with offices in Stockholm, Copenhagen, Oslo, Krakow, Chicago and Los Angeles. "
 target: Bob The Robot
Bob The Robot is an award-winning creative agency in Finland. Bob The Robot helps growth-thirsty clients to grow their business and gain a competitive advantage. They provide services for marketing strategy, brand identity, performance marketing, digital strategy, and more.
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closed 3/16/2022 via PR Newswire

Gemini XIII, acquired The Infinite Agency

See 2908 Comparable Transactions
synopsis: Gemini XIII, the podcasting and radio industries' new home for premium audio content, production and marketing services, has acquired The Infinite Agency, a full-service digital advertising agency based in Dallas, TX. The Infinite Agency builds meaningful connections between brands, people, and culture in the social, digital, and physical world.
buyer: Gemini XIII
Gemini XIII serves the audio industry with premium content, production, and marketing services for podcasting and radio. Gemini XIII is the podcasting and radio industries' new home for premium audio content, production and marketing services. "
 target: The Infinite Agency
The Infinite Agency is a full-service digital advertising agency based in Dallas, TX. Founded by Jonathan Ogle, it creates the future of brands using data driven strategies, influencer marketing, modern video and audio production, social content creation, digital marketing, and creative thinking.
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closed 3/16/2022 via Company Press Release

Asatsu-DK, Inc., acquired Rage

See 2378 Comparable Transactions
synopsis: ADK Holdings Inc., a Japanese advertising agency group, has acquired Chennai-based Rage Communications Pvt. Ltd., an independent agency that specialises in digital experience design and eCommerce solutions. The partnership will combine both organisations' capabilities to drive integrated end-to-end performance and brand campaigns for clients.
buyer parent: Bain Capital
buyer: Asatsu-DK, Inc. (TSE:9747:$3,108.59)
The ADK Group consists of the pure holding company, ADK Holdings, and 3 operating companies (ADK Marketing Solutions / ADK Creative One / ADK Emotions) and is a Japanese major advertising agency group providing global services through its domestic and international network. "
 target: Rage
Based in India, Rage is a digital only marketing communications company. From its beginning Rage has believed in offering the entire suite of services spanning strategy, creative, technology and optimization from entirely in-house and home-grown resources.
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Pages:  
announced 4/25/2022 via BusinessWire

The Kantar Group, will acquire Blackwood Seven A/S

See 2483 Comparable Transactions
synopsis: Kantar, the world’s leading data-driven analytics and brand consulting company, announced it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: Blackwood Seven A/S
Blackwood Seven is a Copenhagen, Denmark-based technology and consultant company within media and marketing. They provide a software platform that uses advanced predictive analytics and artificial intelligence to predict and achieve the optimal effects from all paid media.
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closed 6/9/2016 via BNC Analysis

Blackwood Seven A/S, acquired TWO NIL

See 438 Comparable Transactions
synopsis: Danish media agency Blackwood Seven moves into the US market with the acquisition of the American media agency Two Nil. Two Nil is a strategic marketing agency that specializes in driving customer acquisition and ROI for consumer internet companies.
buyer: Blackwood Seven A/S
Blackwood Seven is a Copenhagen, Denmark-based technology and consultant company within media and marketing. They provide a software platform that uses advanced predictive analytics and artificial intelligence to predict and achieve the optimal effects from all paid media. "
 target: TWO NIL
TWO NIL is a strategic marketing agency that specializes in driving customer acquisition and ROI for consumer internet companies. They combine analytics with industry expertise to build profitable scalable campaigns for their clients from strategy development to execution to optimization.
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closed 5/28/2015 via Company Press Release

Blackwood Seven A/S, acquired Booming Gmbh

See 2348 Comparable Transactions
synopsis: The Danish media agency Blackwood Seven is now entering the German market with the strategic acquisition of Booming, a media agency based in Munich. Booming GmbH provides digital marketing services. Booming offers search engine marketing, search engine optimization, display, and social media marketing.
buyer: Blackwood Seven A/S
Blackwood Seven is a technology and consultant company within media and marketing. Blackwood Seven provides advertisers as well as ad agencies with a world-class software platform enabling them to navigate in today's fast changing media environment. "
 target parent: ProSiebenSat.1 Media AG
target: Booming Gmbh
Booming GmbH provides digital marketing services. The Company offers search engine marketing, search engine optimization, display, and social media marketing. Booming serves companies throughout Germany and Europe.
price ($mm)
rev ($mm)
$55
EBITDA ($mm)
EV / rev
0.0x
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announced 5/13/2022 via Company Press Release

The Kantar Group, will acquire Qmee

See 129 Comparable Transactions
synopsis: Kantar, the world’s leading marketing data and analytics company, will acquire Qmee from Capital D, a next generation pan-European PE fund. Qmee is an app-based survey platform in the UK. Qmee matches users to surveys, offers, and search results that are relevant to them, resulting in happy users and happy partners.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Capital D GP LLP
target: Qmee
Qmee is an app-based survey platform in the UK. Qmee gives users rewards for simple fun activities that they can complete anywhere anytime. Their platform matches users to surveys, offers, and search results that are relevant to them, resulting in happy users and happy partners.
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announced 4/25/2022 via BusinessWire

The Kantar Group, will acquire Blackwood Seven A/S

See 2483 Comparable Transactions
synopsis: Kantar, the world’s leading data-driven analytics and brand consulting company, announced it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: Blackwood Seven A/S
Blackwood Seven is a Copenhagen, Denmark-based technology and consultant company within media and marketing. They provide a software platform that uses advanced predictive analytics and artificial intelligence to predict and achieve the optimal effects from all paid media.
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closed 6/2/2021 via BNC Analysis

The Kantar Group, acquired MeMo2

See 191 Comparable Transactions
synopsis: UK-based insights and consulting firm Kantar has acquired cross-media effectiveness tracking company MeMo2. Headquartered in Amsterdam, MeMo2 creates automated cross-media effectiveness measurement tools that can monitor real-time consumer behaviour, including retail traffic, out-of-home exposures, and large sports events.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: MeMo2
Based in the Netherlands, MeMo2 is a leader in advanced cross media research and analytics. The company's analytics, communication research, and innovative data science capabilities are designed to bring immediate transparency and control to improve ROI and Return On Advertising Spend levels.
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closed 7/6/2021 via Company Press Release

The Kantar Group, acquired Numerator

See 53 Comparable Transactions
synopsis: UK-based Kantar has acquired Numerator, a tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Vista Equity Partners
target: Numerator
Numerator is a data and tech company bringing speed and scale to the market research space. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change.
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closed 4/1/2021 via GlobeNewswire

Cerner Corporation, acquired Kantar Health

See 77 Comparable Transactions
synopsis: Cerner Corporation, a global health care technology company, has acquired Kantar Health, a division of Kantar Group. Kantar Health is a leading data, analytics and real-world evidence and commercial research consultancy serving the life science industry.
buyer: Cerner Corporation (CERN:$5,707.53)
Cerner’s health technologies connect people and information systems at thousands of contracted provider facilities worldwide dedicated to creating smarter and better care for individuals and communities. "
 target parent: Bain Capital
target: Kantar Health
Kantar Health SA provides healthcare consulting and marketing research services. The company was formerly known as Taylor Nelson Sofres Healthcare SA. The company is based in Madrid, Spain. Kantar Health SA operates as a subsidiary of WPP plc.
price ($mm)
$375
rev ($mm)
$150
EBITDA ($mm)
EV / rev
2.5x
EV / EBITDA
closed 7/22/2020 via Company Press Release

Perceptyx, Inc., purchased Employee Insights Business from The Kantar Group

See 3 Comparable Transactions
synopsis: Perceptyx, the leading employee survey and people analytics platform helping companies see the way forward, announced the acquisition of the Employee Insight business of Kantar, one of the largest data, insights, and consulting companies.
buyer: Perceptyx, Inc.
Perceptyx is the leading employee survey and people analytics platform helping companies see the way forward. Perceptyx has redefined the employee survey and people analytics industry, delivering enterprise-level employee surveys and people analytics to more than 30% of the Fortune 100 today. "
 seller parent: Bain Capital
seller: The Kantar Group
The acquisition includes the Employee Insight business of Kantar. Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
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closed 3/12/2020 via BNC Analysis

The Kantar Group, acquired Mavens of London

See 2066 Comparable Transactions
synopsis: Kantar has acquired digital marketing and analytics consultancy Mavens of London as it looks to expand its digital consultancy services. Since 2009, Mavens of London has helped marketers optimise their digital performance through an array of SEO, search and content strategies designed to make sense of broad trends.
buyer parent: Bain Capital
buyer: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide. "
 target: Mavens of London
Since 2009, Mavens of London has helped marketers optimise their digital performance through an array of SEO, search and content strategies designed to make sense of broad trends, patterns and needs buried deep within reams of data. Mavens employs around 100 staff in offices in London and New York.
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closed 2/6/2020 via BNC Analysis

The Kantar Group, acquired Colmar Brunton Pty Limited

See 513 Comparable Transactions
synopsis: Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP. As part of the acquisition, Colmar Brunton, which specialises in sensory, customer and governmental research, will be fully integrated into Kantar and the brand retired in Australia. 
buyer parent: Bain Capital
buyer: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide. "
 target: Colmar Brunton Pty Limited
Colmar Brunton is New Zealand's best known insights and market research agency. Colmar Brunton specialises in sensory, customer and governmental research, and operates from offices in Auckland and New Zealand.
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closed 12/5/2019 via BusinessWire

Bain Capital, acquired The Kantar Group

See 719 Comparable Transactions
synopsis: WPP announced that it has completed the transaction to sell 60% of Kantar to Bain Capital. Kantar is home to some the leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
buyer: Bain Capital
Bain Capital is one of the world’s leading private multi-asset alternative investment firms with more than $105 billion in assets under management that creates lasting impact for their investors, teams, businesses and the communities in which they live. "
 target parent: WPP Group, plc
target: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
price ($mm)
$2,412*
rev ($mm)
$3,263
EBITDA ($mm)
$492
EV / rev
1.2x
EV / EBITDA
8.2x
closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

See 36 Comparable Transactions
synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
 seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 7/2/2014 via Company Press Release

The Kantar Group, acquired Guardian Digital Agency

See 694 Comparable Transactions
synopsis: WPP announced that Kantar, its wholly-owned data investment management arm, has acquired the Guardian Digital Agency ("GDA"), a specialist data visualisation, site design and interactive development agency, previously part of Guardian News and Media Group. The company, which employs 13 people, will be rebranded under the new name Graphic.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is one of the world's largest insight, information and consultancy networks. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. "
 target: Guardian Digital Agency
Guardian Digital Agency ("GDA") is a specialist data visualization, site design and interactive development agency, previously part of Guardian News and Media Group.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/23/2013 via BusinessWire

The Kantar Group, acquired Benenson Strategy Group

See 513 Comparable Transactions
synopsis: Kantar announced that it has acquired global strategic research and consulting firm, Benenson Strategy Group. The acquisition adds Benenson Strategy Group’s unique strengths to Kantar’s line up of companies and reflects the growing demand among opinion leaders for deep, consumer-based insights, rooted in behavior change.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is one of the world's largest insight, information and consultancy networks. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. "
 target: Benenson Strategy Group
Benenson Strategy Group is a global strategic research and consulting firm that delivers breakthrough communication and messaging strategies. Through advanced research, they help their clients overcome significant communications challenges and gain a competitive edge in the markets they serve.
price ($mm)
rev ($mm)
$16
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/10/2013 via Company Press Release

The Kantar Group, acquired Sirius Marketing & Social Research Limited

See 508 Comparable Transactions
synopsis: Kantar has acquired Sirius Marketing & Social Research Limited ("Sirius"), a leading full service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research. Founded in 1995, Sirius offers both qualitative and quantitative research services to clients across all business sectors.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is one of the world's largest insight, information and consultancy networks. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. "
 target: Sirius Marketing & Social Research Limited
Sirius Marketing & Social Research Limited, a leading full service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/4/2012 via BNC Analysis

The Kantar Group, will acquire Press Index Group

See 335 Comparable Transactions
synopsis: WPP has confirmed it is in the process of buying an 87% stake in media monitoring and analysis specialist Press Index. Founded in 1997 and headquartered in Boulogne Billancourt near Paris, Press Index offers a full range of media monitoring services including social media tracking.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is the information, insight and consultancy division of the WPP group, bringing together the world's largest survey research capability with the hottest and most creative brand strategy and development consultancies. "
 target: Press Index Group
The Press Index Group is a leading provider of media intelligence across the key European markets. Their 50,000 sources: print, online and broadcast are delivered to 4,500 corporate and PR agency clients across Europe. Pickanews is its most recent service addition.
price ($mm)
$12*
rev ($mm)
$23
EBITDA ($mm)
$1
EV / rev
0.6x
EV / EBITDA
19.5x
announced 1/11/2012 via BNC Analysis

The Kantar Group, will acquire Oasis Insights

See 268 Comparable Transactions
synopsis: WPP-owned Kantar is buying a majority stake in Oasis Insights, a full service market research consultancy based in Karachi, Pakistan. Oasis Insights specialises in brand tracking, consumer and segmentation studies, along with NPD, media and ad research across a wide range of industries.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is the information, insight and consultancy division of the WPP group, bringing together the world's largest survey research capability with the hottest and most creative brand strategy and development consultancies. "
 target: Oasis Insights
Oasis Insights is a full service market research consultancy. It specialises in brand tracking, consumer and segmentation studies, along with NPD, media and ad research across a wide range of industries such as the telecoms, financial services, automotive and oil and gas sectors.
price ($mm)
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/5/2019 via BusinessWire

Bain Capital, acquired The Kantar Group

See 719 Comparable Transactions
synopsis: WPP announced that it has completed the transaction to sell 60% of Kantar to Bain Capital. Kantar is home to some the leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
buyer: Bain Capital
Bain Capital is one of the world’s leading private multi-asset alternative investment firms with more than $105 billion in assets under management that creates lasting impact for their investors, teams, businesses and the communities in which they live. "
 target parent: WPP Group, plc
target: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide.
price ($mm)
$2,412*
rev ($mm)
$3,263
EBITDA ($mm)
$492
EV / rev
1.2x
EV / EBITDA
8.2x
closed 7/24/2017 via BNC Analysis

MRSS India, acquired Market Probe Asia Pacific Pte Ltd

See 719 Comparable Transactions
synopsis: Majestic Research Services and Solutions Ltd has acquired 100% stake in Singapore-based market research company Market Probe Asia Pacific Pte Ltd from its US parent – Market Probe Inc. in an all cash deal.
buyer parent: Majestic MRSS
buyer: MRSS India
MRSS India is the largest independent Market Research Agency in India relying exhaustively on usage of technology for data acquisition thereby ensuring reliability, validity checks as also faster turnaround time. The research team of MRSS India has presence in Mumbai, Delhi and Bangalore. "
 target parent: Market Probe
target: Market Probe Asia Pacific Pte Ltd
Market Probe Asia is a full service research agency with over 800 projects under its belt across public, private and government sectors. Research methodologies currently practiced by Market Probe Asia include web surveys, face to face interviews, street intercept, and dip stick polls among others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/22/2017 via BNC Analysis

The Dieringer Research Group, Inc., acquired Probe Research Services, Inc.

See 723 Comparable Transactions
synopsis: Brookfield, WI-based The Dieringer Research Group Inc. has acquired Milwaukee, WI-based Probe Research Services Inc. Founded in 1985, Probe Research Services provides marketing research analysis and consultation to a wide variety of industries, both B2C and B2B.
buyer: The Dieringer Research Group, Inc.
The Dieringer Research Group (DRG) is a full-service, WBENC-certified marketing research consulting firm with over 40 years experience in research design and execution. Founded in 1974, the family-owned company has grown to provide a complete suite of qualitative and quantitative methodologies. "
 target: Probe Research Services, Inc.
Founded in 1985, Probe Research Services is a Wisconsin based company that provides marketing research analysis and consultation. They are experienced in a wide variety of industries, both B2C and B2B. They solve strategic marketing problems to enhance a company's success and profitability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/7/2016 via PR Web

Lieberman Research Worldwide Company, acquired MotiveQuest

See 720 Comparable Transactions
synopsis: Lieberman Research Worldwide, a leading market research and global analytics consultancy, announced that it has completed the purchase of MotiveQuest, an award-winning, technology-enabled, social media insights company. As an industry innovator, MotiveQuest has been at the forefront of extracting market research insights from social big data.
buyer parent: Tailwind Capital Partners
buyer: Lieberman Research Worldwide Company
LRW (Lieberman Research Worldwide) is recognized as one of ten most innovative firms in its industry and is one of the 25 largest marketing research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands. "
 target: MotiveQuest
MotiveQuest is a premium listening research and consulting company founded in 2003. MotiveQuest pioneered Online Anthropology, combining social data, software and consulting expertise to help clients solve complex, modern marketing challenges.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/27/2016 via BNC Analysis

Russian Public Opinion Research Center, will acquire TNS Russia

See 721 Comparable Transactions
synopsis: WPP has agreed in principal to sell the Russian branch of its TNS research company to the Russian Public Opinion Research Centre (VCIOM), the oldest and the leading marketing and opinion research company in the post-Soviet space. TNS Russia is a leader in market research, global market information and business analysis.
buyer: Russian Public Opinion Research Center
Russian Public Opinion Research Center (VCIOM) is the oldest and the leading marketing and opinion research company in the post-Soviet space. They provide the data, analysis and recommendations their clients need to achieve their goals. "
 target parent: WPP Group, plc
target: TNS Russia
TNS Russia is a leader in market research, global market information and business analysis. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/6/2016 via PR Web

L&E Research, Inc., acquired Focus Market Research, Inc.

See 719 Comparable Transactions
synopsis: L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, announced the acquisition of Focus Market Research in Minneapolis, MN. Focus Market Research has been an influential presence in the qualitative market research arena through their high quality recruitment services and facilities.
buyer: L&E Research, Inc.
L&E Research connects clients with customers, consumers, medical professionals, patients, business professionals, and more - for virtually any market research project. They make efficient and accurate connections through the ongoing development of L&E’s software and technology solutions. "
 target: Focus Market Research, Inc.
Focus Market Research, Inc. is the premiere focus group facility in Minneapolis/St. Paul and Phoenix with 35-plus years of expertise. Their mission is to be the preferred supplier for qualitative market research by delivering the highest quality recruitment services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/16/2016 via PR Web

FGI Research & Analytics merged with Web Decisions, Inc,

See 720 Comparable Transactions
synopsis: FGI Research & Analytics (FGI) and Web Decisions Group (WDG) have merged to form Data Decisions Group, which will offer data, insight and marketing action. WDG provides database marketing solutions. FGI is a provider of marketing solutions, combining advanced research and analytics to uncover areas of improvement and opportunity for businesses.
buyer: Web Decisions, Inc
Web Decisions provides industry leading big data solutions that deliver campaign execution and actionable business intelligence to positively impact their clients’ business. They provide database driven marketing solutions, enabling customer insights to power marketing communications. "
 target: FGI Research & Analytics
For more than 30 years, FGI Research & Analytics has been recognized as a leading provider of marketing solutions. They combine advanced research and analytics to uncover areas of improvement and opportunity for businesses in their industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/28/2016 via BNC Analysis

Illuminas Ltd., acquired Illuminas Ltd.

See 721 Comparable Transactions
synopsis: The management team of UK-based Illuminas completed a management buyout from former parent company MSQ Partners. Illuminas is a full-service research consultancy dedicated to delivering strategic marketing intelligence across B2B and consumer markets. Illuminas works in sectors including technology, financial, retail, distribution and healthcare.
buyer: Illuminas Ltd.
Illuminas is a full-service, global research consultancy dedicated to delivering strategic marketing intelligence across B2B and consumer markets. They help clients address key business issues and inform critical business decisions by providing custom quantitative and qualitative research solutions."
 target parent: NVM Private Equity Limited
target: Illuminas Ltd.
Illuminas is a full-service, global research consultancy dedicated to delivering strategic marketing intelligence across B2B and consumer markets. They help clients address key business issues and inform critical business decisions by providing custom quantitative and qualitative research solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/11/2013 via PE Hub

Bain Capital, will acquire Macromill, Inc.

See 292 Comparable Transactions
synopsis: Bain Capital has announced that they have agreed to acquire Macromill. Macromill is a provider of internet research services in Japan, and is listed on section I of the Tokyo Stock Exchange. Their net research services comprise of QuickMill, which offers panel survey service, their OpenMill, which provides open survey service, and more.
buyer: Bain Capital
Bain Capital, LLC is a global private investment firm that manages several pools of capital including private equity, venture capital, public equity, credit products and absolute return with approximately $70 billion in assets under management. "
 target: Macromill, Inc. (TSE:3978:$388.99)
Macromill, Inc. provides Internet research services through its automatic Internet research system in Japan. Their net research services comprise of QuickMill, which offers panel survey service, their OpenMill, which provides open survey service, and more.
price ($mm)[EV]
$486 [$427]
rev ($mm)
$178
EBITDA ($mm)
$44
EV / rev
2.4x
EV / EBITDA
9.7x
closed 5/22/2013 via Market Wire

Radius Global Market Research, acquired Profile Marketing Research

See 721 Comparable Transactions
synopsis: Leading global market research firm Radius Global Market Research has announced its acquisition of Profile Marketing Research, solidifying its standing as one of the largest independent market research networks based in the U.S. Profile Marketing Research, Inc. offers marketing research services.
buyer: Radius Global Market Research
Radius Global Market Research is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. "
 target: Profile Marketing Research
Profile Marketing Research, Inc. offers marketing research services. The company offers services in the areas of quantitative and qualitative research techniques for clients with interests in both the consumer and business sectors on a local, regional, national, and international basis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/2/2013 via BNC Analysis

Montefiore Investment, acquired BVA SAS

See 721 Comparable Transactions
synopsis: Montefiore Investment announced it has acquired a majority stake in BVA SAS. BVA is a major market research and opinion, specializing in FMCG, Services (including transport and telecommunications), the opinion and health.
buyer: Montefiore Investment
Montefiore Investment offers a unique combination of independence, industry focus and close partnership with management in the French private equity market. "
 target: BVA SAS
BVA is a leader in the marketing and opinion research industry. It is the 4th largest research agency in France. BVA is a major market research and opinion, specializing in FMCG, Services (including transport and telecommunications), the opinion and health.
price ($mm)
rev ($mm)
$86
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 10/12/2017 via PR Newswire

Survey Sampling International will be merged with Research Now Group, Inc.,

See 351 Comparable Transactions
synopsis: Research Now Group, Inc., a global leader in digital research data for better insights and business decisions, announced that they have signed a merger agreement with Survey Sampling International (SSI), a premier global provider of data solutions and technology for consumer and business-to-business survey research.
buyer parent: Court Square Capital Partners
buyer: Research Now Group, Inc.
Research Now Group, Inc., is a global leader in digital research data for better insights and business decisions. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients. "
 target parent: HGGC, LLC
target: Survey Sampling International
Survey Sampling International (SSI) is a premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/5/2017 via BusinessWire

Tan Capital Partners, acquired Osurv

See 2177 Comparable Transactions
synopsis: Osurv, the inventor of the mobile survey, announced that its technology has been acquired by Tan Capital Partners. Osurv, established in 2012, is the leading feedback platform that predicts customer and employee behavior. Osurv’s mobile surveys empower well-known brands to collect data, analyze the results, and respond to customers in real-time.
buyer: Tan Capital Partners
Tan Capital Partners, established in 1972, is a private equity firm based in Singapore. The company has over US$2 billion under management. Its core strategy is to invest in large hospitality brands and restructure them to increase profits. "
 target: Osurv
Osurv is a mobile survey platform distinguished by its cutting-edge user interface and real-time predictive analytics. Its "dramatically different" approach to survey design ultimately delivers industry-leading engagement rates, nearly triple the nearest competitor.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/12/2014 via New York Times

HGGC, LLC, acquired Survey Sampling, Inc.

See 351 Comparable Transactions
synopsis: HGGC, a middle-market private equity firm, announced that it has bought a majority stake in Survey Sampling International, jumping into the business of providing corporate surveys. Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research.
buyer: HGGC, LLC
Based in Palo Alto, California, HGGC is a leading private equity firm focusing on leveraged buyout, recapitalizations and growth equity transactions in the middle market. The firm seeks to partner with strong management teams and founders to build companies capable of generating sustainable growth. "
 target parent: Providence Equity Partners Inc.
target: Survey Sampling, Inc.
Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings.
price ($mm)
$500
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2016 via PR Newswire

Survey Sampling International, acquired Instantly, Inc.

See 66 Comparable Transactions
synopsis: Survey Sampling International (SSI), the premier global provider of data solutions and technology for consumer and business-to-business survey research, announced its acquisition of Instantly, Inc., a leading online and mobile sample audience and insights solutions provider based in Los Angeles with over 200 employees in the US, Europe and Asia.
buyer parent: HGGC, LLC
buyer: Survey Sampling International
Survey Sampling International (SSI) is the premier global provider of data solutions and technology for consumer and business-to-business survey research. They offer sample, data collection, questionnaire design consultation, programming and hosting, online custom reporting and data processing. "
 target: Instantly, Inc.
Instantly is a leading online and mobile sample audience and insights solutions provider. Over the past few years, Instantly has expanded its portfolio to include innovative capabilities in product concept testing and mobile-based solutions, among others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/1/2022 via BusinessWire

GfK Group will be merged with NielsenIQ,

See 509 Comparable Transactions
synopsis: NielsenIQ and GfK SE, two leaders in global information services, announced a definitive agreement through which the companies plan to combine, creating new capabilities in the consumer and retail measurement industry.
buyer parent: Advent International
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
 target: GfK Group (XTRA:GFK:$1,759.04)
Headquartered in Germany. GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. By using technologies and data sciences, GfK turns big data into smart data, enabling clients to improve their competitive edge and enrich experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2022 via BNC Analysis

Media Host, acquired Professional Evaluation and Research

See 519 Comparable Transactions
synopsis: South African marketing technology solutions provider Media Host acquired Pear, a female Black-owned media monitoring and research company in South Africa.
buyer: Media Host
Media Host specializes in Marketing, Advertising Workflow, Distribution Solutions and Broadcast Monitoring. These collaborative solutions enable brands, media owners, agencies and production companies to achieve higher efficiency, transparency and profitability. "
 target: Professional Evaluation and Research
Professional Evaluation and Research (PEAR) is a media monitoring, research, and an analysis company that strives to work together with media clients who understand the value and worth of their brand presence.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/24/2022 via PR Newswire

MarketCast, acquired Phoenix Marketing International

See 508 Comparable Transactions
synopsis: MarketCast has acquired Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is the leading provider of consumer insights, marketing research, and data analytics services for the global entertainment industry. Its unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. "
 target: Phoenix Marketing International
Phoenix MI is a global advertising and brand measurement specialist. Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help its clients elevate their brand, refine their communications, and optimize their customer experience.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2022 via Company Press Release

InSites Consulting, acquired Gongos Research

See 508 Comparable Transactions
synopsis: InSites Consulting, the global consumer insight and collaboration agency, announced the acquisition of Gongos, Inc., the US customer-centricity consultancy. With over 30 years of experience, Gongos is the reference agency across the US in enabling consumer-centric growth through building consumer understanding.
buyer: InSites Consulting
Founded in 1997, InSites Consulting is a next-generation consumer centricity agency and global market leader in online insight communities. With a team of 650+ people across 19 offices, Insites makes consumer-centric decision making a reality for over a third of the world’s leading brands. "
 target: Gongos Research
Gongos, Inc. is a Royal Oak, MI-based consultative agency whose mission is to reorient the relationship between customers and corporations to be mutually beneficial. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/10/2021 via BNC Analysis

Business Post, acquired Red C Research Ltd

See 508 Comparable Transactions
synopsis: The Business Post Group has announced the acquisition of Red C Research. The Business Post said Red C will act as a lead company in the group’s ‘Data & Insights pillar’. RED C is Ireland’s premier provider of research-based consultancy services that provides high quality research based consultancy services.
buyer parent: Kilcullen Kapital Partners
buyer: Business Post
Business Post is Ireland’s leading business, economic and political newspaper. The Business Post Digital platform provides independent insight, commentary and analysis of the important stories and issues across a broad spectrum of topics: business, finance, politics, technology, and more. "
 target: Red C Research Ltd
RED C is Ireland’s premier provider of research-based consultancy services. Founded in 2003, they provide high quality research based consultancy services to both blue chip and up and coming businesses across Ireland, the UK and Worldwide.
price ($mm)
$8.27
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

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Spearhead Group, a Chinese A-shares listed public company, is one of the biggest digital IMC groups in China. With a clear strategy of "Big Data, Big Content", Spearhead keeps on expanding its specialty and strengthening its competency through 5 main business units.
year
2016
rev ($mm)
$477.03
EBITDA ($mm)
$32.48
EBIT ($mm)
$31.51
Net Income ($mm)
$18.83
Employees
1247
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2023
rev ($mm)
$470.06
EBITDA ($mm)
($41.61)
EBIT ($mm)
($70.37)
Net Income ($mm)
Employees
0
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Ticker: 4293
 
 
 
 
 
 
 
 
Septeni Holdings Co., Ltd.
Septeni Holdings Co., Ltd. provides Internet advertising and media content businesses. The company offers Internet-based comprehensive marketing support services for corporate clients, including services marketing platforms for ad networks, cloud based CRM services and Web solutions.
year
2015
rev ($mm)
$461.35
EBITDA ($mm)
$19.13
EBIT ($mm)
$16.27
Net Income ($mm)
$17.99
Employees
809
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Ticker:
 
 
 
 
 
 
 
 
Brightcom Group
Brightcom Group
Brightcom Group consolidates Ad-tech, New Media and IoT based businesses across the globe, primarily in the digital eco-system. Clients include leading blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, and more.
year
2021
rev ($mm)
$438.60
EBITDA ($mm)
$135.53
EBIT ($mm)
$104.35
Net Income ($mm)
$78.41
Employees
463
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Ticker: DGIT
 
 
 
 
 
 
 
 
Digital Generation, Inc.
Digital Generation, Inc.
Digital Generation, Inc. is the world's leading ad management and distribution platform. DG connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries.
year
2013
rev ($mm)
$385.72
EBITDA ($mm)
$103.07
EBIT ($mm)
$52.39
Net Income ($mm)
Employees
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Ticker: ASX:SLM
 
 
 
 
 
 
 
 
Salmat Ltd.
Salmat Ltd.
Salmat is a leading Australian marketing services business. They partner with their clients to help them with the constant pressure of acquiring and servicing their customers, week-in, week-out. With media, digital and customer service capabilities, Salmat has the right solutions for their clients.
year
2017
rev ($mm)
$333.12
EBITDA ($mm)
$14.46
EBIT ($mm)
$6.75
Net Income ($mm)
$3.26
Employees
3000
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Ticker: ENXTPA:LTE
 
 
 
 
 
 
 
 
Valtech SA
Valtech SA
Valtech, based in London, is a global business transformation agency delivering innovation with a purpose. The company enables clients to anticipate tomorrow’s trends and connect more directly with consumers across their digital and physical touchpoints while optimizing time-to-market and ROI.
year
2016
rev ($mm)
$213.20
EBITDA ($mm)
$13.44
EBIT ($mm)
$11.55
Net Income ($mm)
$3.52
Employees
1604
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Ticker: TSE:6553
 
 
 
 
 
 
 
 
SoldOut
SoldOut
SoldOut is a digital marketing company that works to increase the sales of small and medium-sized venture companies in Japan. They refine and pursue marketing techniques without compromise in order to contribute to the success of online businesses of small and medium-sized and venture companies.
year
2019
rev ($mm)
$183.10
EBITDA ($mm)
$7.82
EBIT ($mm)
$6.72
Net Income ($mm)
$3.49
Employees
255
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Ticker: AIM:TMMG
 
 
 
 
 
 
 
 
The Mission Marketing Group plc
The Mission Marketing Group plc
The Mission Marketing Group plc is a national network of creative communications Agencies. The Group portfolio comprises integrated, multi-discipline, multi-sector Agencies, specialists in specific marketing/communications activities and specialists in particular market sectors.
year
2021
rev ($mm)
$176.19
EBITDA ($mm)
$8.39
EBIT ($mm)
$6.61
Net Income ($mm)
$1.04
Employees
1000
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Ticker: DLGEF
 
 
 
 
 
 
 
 
Digital Garage Inc.
Digital Garage produces innovative contexts for the age of the internet by combining three crucial technologies, namely Information Technology, Marketing Technology and Financial Technology. Their core competence is in the integration of the unique areas of specialization in these technologies.
year
2012
rev ($mm)
$171.39
EBITDA ($mm)
$23.20
EBIT ($mm)
$18.65
Net Income ($mm)
$24.22
Employees
376
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Ticker: BSE:539229
 
 
 
 
 
 
 
 
Majestic MRSS
Majestic MRSS
Established in 1992, Majestic MRSS is one of Asia's largest independent full service market research firms specialized in multi-country research. They conduct various studies in Qualitative, Quantitative and Online Market Research and Market Tracking.
year
2017
rev ($mm)
$3.56
EBITDA ($mm)
$1.15
EBIT ($mm)
$1.12
Net Income ($mm)
$0.72
Employees
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
2021
rev ($mm)
$2,361.14
EBITDA ($mm)
$297.73
EBIT ($mm)
$306.02
Net Income ($mm)
$208.09
Employees
17640
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
2017
rev ($mm)
$1,759.04
EBITDA ($mm)
$164.56
EBIT ($mm)
$84.18
Net Income ($mm)
Employees
12926
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2023
rev ($mm)
$470.06
EBITDA ($mm)
($41.61)
EBIT ($mm)
($70.37)
Net Income ($mm)
Employees
0
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: DB:IFS
 
 
 
 
 
 
 
 
Infas Holding AG
Infas Holding Aktiengesellschaft is a German holding company engaged in the advertising and marketing sectors. The Company divides its activities into the two business segments: Marketing and Social Research, and Photographic news agency.
year
2018
rev ($mm)
$34.24
EBITDA ($mm)
$4.36
EBIT ($mm)
$4.12
Net Income ($mm)
$2.62
Employees
168
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Ticker: WSE:MCP
 
 
 
 
 
 
 
 
Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
year
2019
rev ($mm)
$34.21
EBITDA ($mm)
$2.98
EBIT ($mm)
$1.64
Net Income ($mm)
Employees
0
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
year
2017
rev ($mm)
$0.23
EBITDA ($mm)
($0.31)
EBIT ($mm)
($0.45)
Net Income ($mm)
Employees
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2021
rev ($mm)
$3,500.00
EBITDA ($mm)
$1,128.00
EBIT ($mm)
$885.00
Net Income ($mm)
$963.00
Employees
14500
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Ticker: SCOR
 
 
 
 
 
 
 
 
comScore, Inc.
comScore, Inc.
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
year
2021
rev ($mm)
$360.47
EBITDA ($mm)
$5.90
EBIT ($mm)
($28.12)
Net Income ($mm)
Employees
1293
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Ticker: AIM:YOU
 
 
 
 
 
 
 
 
YouGov plc
YouGov plc
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media.
year
2021
rev ($mm)
$223.64
EBITDA ($mm)
$45.92
EBIT ($mm)
$34.14
Net Income ($mm)
$15.22
Employees
1350
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Ticker: ENXTPA:ALBLD
 
 
 
 
 
 
 
 
Bilendi
Bilendi
At a time when the volumes, variety and speed of data broadcast and exchange are expanding rapidly, Bilendi brings an innovative, technology-led approach to data collection, management and analysis. Its core activities are Services for Market Research and Customer Engagement and Loyalty.
year
2020
rev ($mm)
$38.72
EBITDA ($mm)
$6.24
EBIT ($mm)
$3.24
Net Income ($mm)
$1.47
Employees
244
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
year
2018
rev ($mm)
$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.81)
Net Income ($mm)
Employees
210
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
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Ticker: TSE:3905
 
 
 
 
 
 
 
 
Datasection Inc.
Datasection Inc.
Datasection Inc. is a Japanese company that provides marketing research, data provision and processing, and image analysis services. They offer analysis tools and research services for social media to help businesses mitigate social media risks such as rumors and accelerate their marketing.
year
2019
rev ($mm)
$10.44
EBITDA ($mm)
$1.63
EBIT ($mm)
$0.42
Net Income ($mm)
$0.06
Employees
66
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