word-of-mouth marketing industry

closed 7/11/2018 via BusinessWire

PowerReviews, Inc., acquired BzzAgent, Inc.

synopsis: PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, announced the acquisition of BzzAgent from dunnhumby. BzzAgent is a leading product sampling and influencer marketing company with more than 15 years of experience working with the world’s largest brands.
buyer: PowerReviews, Inc.
PowerReviews is the world's largest social commerce network. PowerReviews works with more than 1,000 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. "
target parent: Tesco Stores Limited
target: BzzAgent, Inc.
BzzAgent is a social marketing company that accelerates word of mouth to drive sales. Powered by a network of over 800,000 Agents, BzzAgent creates measurable business results for marketers through an influential advocate network, a powerful engagement platform, and a proven analytics approach.
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closed 6/13/2018 via BNC Analysis

Shaka Sisulu, acquired Retroviral Digital Communications

synopsis: Shaka Sisulu, an entrepreneur and founder of digital and social media agency Plum, has acquired a 51% stake in Retroviral, a South African communications agency that creates online word of mouth spread for brands about their products and services using bespoke strategy, online videos, social media, and influencer marketing tactics.
buyer: Shaka Sisulu
Shaka Sisulu is an entrepreneur and the founder Plum, a digital and social media agency in South Africa. Shaka Sisulu is also a well-known media personality and has made investments in several businesses active in the commercial communications industry. "
target: Retroviral Digital Communications
Retroviral is a South African communications agency that helps brands enhance their presence on the web. They create online word of mouth spread for brands about their products and services using bespoke strategy, online video creation and seeding, social media, and influencer marketing tactics.
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closed 5/3/2017 via BNC Analysis

Sampleo SAS, acquired TesterTout.com

synopsis: Sampleo SAS acquires TesterTout.com and becomes the French leader in collaborative marketing. TesterTout.com, founded in 2010 in Paris and headed by Aurélien Deschodt, had won the trust of major players such as the Unilever Group, the Patak's brand of the AB World Foods group, and Spotify and Opel.
buyer: Sampleo SAS
Sampleo SAS offers innovative marketing solutions for the creation and dissemination of on-line content (consumer reviews, mentions on social networks, etc.) and on-line word-of-mouth. Through a community of 330,000 members, brands can implement effective marketing strategies. "
target: TesterTout.com
TesterTout SARL, founded in 2010, offers participatory marketing solutions. With a community of 250,000 members in France, TesterTout allow brands to easily implement word-of-mouth marketing and product feedback. Some clients include: Opel, Axa, Spotify, Gamoniac, Winamax, Photocite, and more.
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closed 2/14/2018 via BNC Analysis

Skyfii Limited, acquired Causely

synopsis: Skyfii, an Australian software technology company that provides data analytics and marketing services, has acquired Causely, a company that helps businesses generate social media reviews and referrals by giving back. Causely helps fitness businesses and church communities generate word-of-mouth and develop an authentic charitable reputation.
buyer: Skyfii Limited (ASX:SKF:$5.67)
Skyfii is an Australian software technology company that provides data analytics and marketing services to physical venues. Their cloud-based IO platform allows various types of venues to analyse the behavior of anonymous visitors and capture data from those who opt-in to free Internet connectivity."
target: Causely
Causely helps businesses generate social media reviews and referrals by giving back. They operate two brands that are focused on fitness businesses and church communities. Causely helps them generate word-of-mouth and develop an authentic charitable reputation for their brand.
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$2.76
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word-of-mouth marketing industry


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BzzAgent, Inc.

Retroviral Digital Communications

TesterTout.com

Causely

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