marketing management application

announced 1/11/2010 via PR Newswire

CUnet LLC, will acquire Sparkroom Corp.

See 17 Comparable Transactions
synopsis: CUnet, a subsidiary of Nelnet Inc., announced that it has entered into an agreement to acquire Sparkroom, a leading provider of enrollment marketing automation and lead performance management solutions.
buyer parent: Nelnet, Inc.
buyer: CUnet LLC
CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry. "
 target: Sparkroom Corp.
Sparkroom's Lead Deliver, Lead IQ, and Lead Market Analytics deliver a hosted business intelligence platform to give direct response marketers the tools and expertise needed to measure, manage, and optimize their lead acquisition spending across every direct response channel.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/30/2016 via Company Press Release

WPP Group, plc, acquired Promotion Execution Partners, LLC

See 650 Comparable Transactions
synopsis: WPP, one of the world's largest communications services groups, announced that it has acquired Promotion Execution Partners, LLC (“PEP”), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.
buyer: WPP Group, plc (WPP:$12,801.10)
WPP is the world leader in marketing communications services. They are made up of leading companies in: Advertising; Media Investment Management; Data Investment Management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; and more. "
 target: Promotion Execution Partners, LLC
Promotion Execution Partners, LLC offer project management and procurement for marketing campaigns. They developed an industry-leading marketing management and procurement platform called pepconnect to integrate, facilitate and even anticipate every aspect of a client's marketing initiatives.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/6/2018 via Company Press Release

HCL Technologies Limited, will purchase Select Software Products from IBM

See 10503 Comparable Transactions
synopsis: IBM and HCL Technologies (HCL) today announced a definitive agreement under which HCL will acquire select IBM software products. The select software products from IBM include Appscan, for secure application development, BigFix, for secure device management, Unica, for (on-premise) for marketing automation, and more.
buyer: HCL Technologies Limited (NSEI:HCLTECH:$11,481.00)
HCL Technologies (HCL) is a leading global technology company that helps global enterprises re–imagine and transform their businesses through Digital technology transformation. "
 seller: IBM (IBM:$58,361.00)
The select software products from IBM include Appscan, for secure application development, BigFix, for secure device management, Unica, for (on-premise) for marketing automation, and more.
price ($mm)
$1,800
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/13/2022 via Company Press Release

Azerion BV, acquired madvertise Mobile Advertising GmbH

See 3682 Comparable Transactions
synopsis: With the acquisition of Madvertise’s extensive advertising network and proprietary “BlueStack” ad-serving and mobile monetization technology, Azerion, the digital entertainment and media company, will significantly strengthen its in-app digital offering for publishers and advertisers, as well as its presence in the French and German markets. 
buyer: Azerion BV (ENXTAM:AZRN:$310.85)
Azerion is a high-growth digital entertainment and media platform that serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. "
 target parent: Mobile Network Group
target: madvertise Mobile Advertising GmbH
Madvertise is an independent French technology company specializing in premium mobile advertising. The company has developed proprietary technology to optimize and maximize advertiser visibility and publisher revenue.
price ($mm)
$12
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/15/2021 via PR Newswire

Sovrn Holdings, Inc., acquired Proper Media

See 3810 Comparable Transactions
synopsis: Sovrn Holdings, Inc., a publisher-focused technology company, has acquired Proper Media, a website monetization platform. Proper Media combines industry-leading advertising technology with personalized managed services to deliver high-yielding advertising with insightful unified reporting that boosts revenue and lowers costs.
buyer: Sovrn Holdings, Inc.
Sovrn provides products and services to online publishers to help them understand, operate and grow their business. With thousands of customers deploying one or more products across 40,000 websites, Sovrn reaches nearly 500 million active consumers across more than 3.5 billion pageviews each day. "
 target: Proper Media
Proper Media is a website monetization platform created to give publishers access to enterprise level technology in order to increase revenue while streamlining operations and maintaining profitability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/2/2021 via PR Newswire

Capital Dynamics, Star Mountain Capital, LLC, acquired Revcontent

See 3712 Comparable Transactions
synopsis: Revcontent announced it had sold a majority stake in the business to a group of institutional investors led by Star Mountain Capital and Capital Dynamics. Revcontent is a leading content marketing and native advertising platform that leverages lightweight, customizable technology to empower the web's leading publishers and marketers.
buyer: Capital Dynamics
buyer: Star Mountain Capital, LLC
Star Mountain Capital is a specialized asset management firm focused exclusively on the lower middle-market by investing debt and equity directly into established operating companies. Capital Dynamics is an independent global asset management firm focusing on private assets. "
 target: Revcontent
Revcontent is a leading content marketing and native advertising platform that leverages lightweight, customizable technology to empower the web's leading publishers and marketers to reach and exceed their revenue, engagement, and growth goals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/14/2015 via BNC Analysis

Spearhead Integrated Marketing Communication Group, will acquire Allyes

See 1943 Comparable Transactions
synopsis: Spearhead Integrated Marketing Communication Group declared plans for regrouping and paying cash worth to acquire the 100% stake in Allyes Information Technology Company Limited. The company is engaged in online marketing, including digital brand marketing, effect marketing and online value added service.
buyer: Spearhead Integrated Marketing Communication Group (SZSE:300071:$477.03)
Spearhead Integrated Marketing Communication Group was founded in Beijing in 2003. It is a leading domestic integrated marketing communications group, owning service teams in more than 90 Chinese cities. "
 target: Allyes
Allyes is an online media service provider in China that offers a complete suite of digital marketing solutions and a pioneer in Chinese Internet advertising technology. Allyes provides its customers with comprehensive and professional services through Allyes' proprietary suite, AdForward.
price ($mm)
$74
rev ($mm)
$232
EBITDA ($mm)
EV / rev
0.3x
EV / EBITDA
closed 8/3/2010 via

Silver Lake Partners, acquired Allyes

See 1944 Comparable Transactions
synopsis: Focus Media Holding Limited, China's leading digital media group, announced that the closing of its sale to Silver Lake of 62% equity interest in Allyes, the Internet division of Focus Media.
buyer: Silver Lake Partners
Silver Lake is the leading private equity firm focused on large-scale investing in technology. Silver Lake's ability to source and structure large-scale, private equity transactions and add value to portfolio companies is unmatched by other private equity firms investing in the technology industry. "
 target parent: Focus Media Holding Limited
target: Allyes
Allyes is an online media service provider in China that offers a complete suite of digital marketing solutions and a pioneer in Chinese Internet advertising technology. Allyes provides its customers with comprehensive and professional services through Allyes' proprietary suite, AdForward.
price ($mm)
$117*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
cancelled 3/15/2007 via Company Press Release

AOL, LLC., cancelled an acquisition of TradeDoubler AB

See 4538 Comparable Transactions
synopsis: Our shareholders have decided not to accept AOL's offer to buy their shares at 215 SEK per share. As a Board we considered the offer to be attractive and hence we decided to recommend it to our shareholders and let them decide. However, this offer is now behind us and we must now look forward.
buyer parent: Time Warner, Inc.
buyer: AOL, LLC. (AOL:$2,569.00)
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. "
 target: TradeDoubler AB (OM:TRAD:$159.84)
TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders throughout Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business.
price ($mm)
$900
rev ($mm)
$1,085
EBITDA ($mm)
$48
EV / rev
0.8x
EV / EBITDA
18.7x
closed 4/15/2015 via PR Newswire

Matomy Media Group, acquired Avenlo Inc.

See 4098 Comparable Transactions
synopsis: Matomy Media Group has acquired a 70% stake in Avenlo Inc., a leading performance email marketing and ad targeting company. Avenlo's email placement optimization platform provides advertisers, agencies and media buyers with multi-screen ad targeting capabilities that deliver awareness, engagement and consumer action across all devices.
buyer: Matomy Media Group (LSE:MTMY:$68.34)
Matomy Media Group Ltd. is one of the world's leading digital performance-based advertising companies. Working across Web, mobile and social media platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results. "
 target: Avenlo Inc.
Headquartered in Toronto, Avenlo maintains R&D facilities in Canada and the US and powers a group of world-class software architects, engineers and marketers. The Avenlo Connect Platform utilizes massive data sets to target a brand's audience, delivering enhanced results on an individual user basis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/6/2012 via PR Newswire

AccuData Integrated Marketing, will acquire DaVinci Marketing Technologies

See 2125 Comparable Transactions
synopsis: DaVinci Marketing Technologies, a direct marketing technology service provider, signed an acquisition agreement with Compact Information Systems. DaVinci will become part of the AccuData Integrated Marketing operating division, a wholly owned subsidiary of Compact.
buyer parent: Compact Information Systems
buyer: AccuData Integrated Marketing
A leader in database marketing services, AccuData Integrated Marketing uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. "
 target: DaVinci Marketing Technologies
DaVinci Marketing Technologies is at the forefront of the Email Service Provider industry. The DaVinci platform supports email template creation, provides a template library, facilitates campaign deployment, and offers real-time campaign response tracking and reporting.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/6/2014 via Market Wire

MeNetwork, acquired Yowza!!

See 2787 Comparable Transactions
synopsis: Spindle, Inc., a leading provider of mobile commerce solutions, announced that it has closed its acquisition of substantially all of the assets of Los Angeles-based Yowza!!, a leading provider of mobile couponing technology, through its MeNetwork subsidiary.
buyer parent: Spindle, Inc.
buyer: MeNetwork
MeNetwork is the world’s most powerful and flexible mobile marketing platform. It is revolutionizing both marketing and commerce by creating a marketplace where merchants and consumers connect in real time. "
 target: Yowza!!
Yowza International, Inc. provides location-based mobile couponing application that provides consumers with deals and discounts through the application. Yowza International, Inc. was founded in 2009 and is based in Los Angeles, California.
price ($mm)
$3.01
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/20/2017 via Company Press Release

Raisin GmbH, acquired PBF Solutions

See 55 Comparable Transactions
synopsis: Raisin GmbH, the leading European deposit marketplace, has acquired Manchester-based financial technology specialist PBF Solutions. PBF Solutions helps financial services product providers to acquire and on-board new customers through their optimised customer on-boarding technology platform and proven online marketing techniques.
buyer: Raisin GmbH
Raisin is the leading pan-European deposit marketplace connecting retail customers with banks looking to expand or diversify their deposit reach. They are available in English across Europe and operate country-dedicated platforms in Germany, France, Spain, and Austria. "
 target: PBF Solutions
PBF Solutions helps financial services product providers to acquire and on-board new customers and raise savings and investment deposits. They do this through their optimised customer on-boarding technology platform together with proven online marketing techniques.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/28/2022 via PR Newswire

Bridgepoint, acquired Inspired Thinking Group Limited

See 6277 Comparable Transactions
synopsis: Bridgepoint, a major international alternative asset fund management group, has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from Equistone Partners Europe. A technology-led marketing business, Team ITG creates connected customer experiences for some of the biggest brands on the planet through world-class services an
buyer: Bridgepoint (:$353.32)
UK-based Bridgepoint is a major international alternative asset fund management group, providing private equity and private debt lending solutions to the middle market. Bridgepoint focuses on acquiring or investing in businesses with strong market positions. "
 target parent: Equistone Partners Europe
target: Inspired Thinking Group Limited
A technology-led marketing business, Team ITG creates connected customer experiences for some of the biggest brands on the planet through world-class services and smart, intuitive tech.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/12/2017 via PE Hub

Equistone Partners Europe, acquired Inspired Thinking Group Limited

See 4024 Comparable Transactions
synopsis: Equistone Partners Europe has acquired a majority stake Inspired Thinking Group (“ITG”), a Birmingham-headquartered technology-led provider of outsourced marketing services. ITG helps global brands and retailers deliver their multi-channel marketing more efficiently and effectively, utilising its proprietary software platform, “MediaCentre”.
buyer: Equistone Partners Europe
Equistone Partners Europe is an investment firm, which operates across France, Germany, Switzerland and the UK, investing as a strategic partner alongside management teams. They look for strong businesses with the potential to grow, supported by their capital and guided by their experience. "
 target parent: Bridgepoint
target: Inspired Thinking Group Limited
Inspired Thinking Group (ITG) is a specialist marketing services and technology business. ITG helps global brands and retailers deliver their multi-channel marketing more efficiently and effectively, utilising its proprietary software platform, “MediaCentre”.
price ($mm)
rev ($mm)
$118
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/5/2012 via BusinessWire

SpinSix merged with Off Madison Ave,

See 4024 Comparable Transactions
synopsis: Off Madison Ave, a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms, announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members.
buyer: Off Madison Ave
Off Madison Ave is a Phoenix-based integrated marketing firm. Their capabilities include branding, user experience design, creative content generation, online and social media marketing and campaigning, Web design, mobile and Web applications, Web development, and public relations. "
 target: SpinSix
SpinSix is an integrated marketing agency specializing in interactive experiences, lead generation, relationship marketing, brand development, visual design and measurement, and optimization of client campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/7/2013 via PR Newswire

ACE Marketing & Promotions, Inc., acquired FuturLink

See 1943 Comparable Transactions
synopsis: Ace Marketing & Promotions, Inc., an Integrated Marketing Company, is pleased to announce the acquisition of the assets of FuturLink, SA, a pioneer in the field of location-based mobile marketing. FuturLink has developed innovative platforms utilizing Bluetooth, Wi-Fi, QR and NFC to create, manage and deploy mobile marketing campaigns.
buyer: ACE Marketing & Promotions, Inc.
Ace Marketing & Promotions, Inc. is a business and technology development company focusing on advanced integrated marketing platforms, mobile marketing, social networks, website development and digital media. "
 target: FuturLink
FuturLink develops and manufactures equipment and applications to empower interaction between brands and consumers, using innovative digital platforms in the fields of Mobile, Internet, Digital Signage and Point of Sale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/22/2011 via Yahoo, Inc.

Bizzingo, Inc., will acquire Future Now

See 168 Comparable Transactions
synopsis: Bizzingo, Inc. has executed a letter of intent to acquire select assets of FutureNow Inc. to complement its business-to-business social network, as well as drive additional revenue for the Company.
buyer: Bizzingo, Inc. (BIZZ:$0.00)
Bizzingo is a social media company that will provide businesses a means of introducing their product and/or service to a global network of business users by leveraging and expanding their brand and image. "
 target: Future Now
Future Now, formed in 1997, is widely recognized as a leading voice for increasing online conversion rates, accountable multi-channel marketing and optimizing websites based on analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/27/2011 via PR Newswire

Luckie & Company, acquired Integrative Logic LLC

See 97 Comparable Transactions
synopsis: Luckie & Company, a marketing communications firm representing national and regional clients, has acquired Integrative Logic, an Atlanta-based data analytics marketing firm that has built its reputation on a unique and innovative approach to business. Integrative Logic analyzes consumer buying behavior to create more targeted marketing programs.
buyer: Luckie & Company
Luckie & Company, a $180 million fully integrated marketing communications firm, represents such brands as AT&T, American Cast Iron Pipe Company, Alfa Insurance, Alabama Power, etc. The firm has 130 employees in key offices in Birmingham, Atlanta and San Antonio. "
 target: Integrative Logic LLC
Integrative Logic (IL) is an Atlanta-based data analytics marketing firm that analyzes consumer buying behavior. The IL team digs deep into geodemographic, behavioral and sales data to create more targeted advertising, direct marketing, PR, digital and social media programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2010 via Market Wire

Dachis Corporation, Inc., acquired Stuzo Inc

See 177 Comparable Transactions
synopsis: Dachis Group, a Social Business services company, announced the acquisition of Stuzo, one of the largest Facebook Preferred Developers and provider of social marketing platforms, social marketing programs, and social marketing applications to help global marketers effectively develop, deploy and maintain their social marketing efforts on Facebook.
buyer parent: Austin Ventures, L.P.
buyer: Dachis Corporation, Inc.
Dachis Group is a leading Social Business consultancy. Through its three main Social Business practice areas, Social Business Strategy, Social Business Engagement, and Social Business Intelligence, Dachis Group helps large organizations become more connected and engaged with their constituents. "
 target: Stuzo Inc
Stuzo is a creative technology company specializing in the development of user-centric social media marketing platforms, programs and applications.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

marketing management application


read more

Sparkroom Corp.

Promotion Execution Partners, LLC

IBM

madvertise Mobile Advertising GmbH

Proper Media

Revcontent

Allyes

Allyes

TradeDoubler AB

Avenlo Inc.

DaVinci Marketing Technologies

Yowza!!

PBF Solutions

Inspired Thinking Group Limited

Inspired Thinking Group Limited

SpinSix

FuturLink

Future Now

Integrative Logic LLC

Stuzo Inc

Pages:  
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So-net Media Networks Corp
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Givex Corporation
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Universe Group plc
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