permission marketing industry

closed 3/25/2015 via Company Press Release

ATM Digital Branding, acquired cynergyMC, LLC

synopsis: ATM Digital Branding has announced the acquisition of cynergyMC, LLC. Located in Plano, Tx, cynergyMC is a leading marketing consulting firm specializing in a range of services including social media, lead generation, inbound marketing, marketing automation, content development and strategy development.
buyer: ATM Digital Branding
ATM Digital Branding is a digital branding agency located in Dallas, TX. Using their proprietary process of Attract – Talk – Monetize they leverage digital tools, including their proprietary dashboard, to help clients increase market share, engage with customers, and improve customer service. "
target: cynergyMC, LLC
cynergyMC, LLC is a boutique marketing consulting firm serving emerging and established businesses. They offer services in the areas of Identity & Branding, Content Development, Strategy Development, Social Media, Inbound Marketing, and Lead Generation Programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/20/2016 via BNC Analysis

The Marketing Group Plc, acquired Ulysses

synopsis: The Marketing Group plc announces the strategic acquisition of Ulysses Ltd and its subsidiary businesses Wilkin Marketing (promotional marketing) and Skye (multimedia training solutions). Ulysses Ltd consists of two other subsidiary businesses – Marker Metro, which brings unparalleled technology skills and Clickverta, an inbound marketing agency.
buyer: The Marketing Group Plc (OM:TMG:$32.91)
A world leader in the field of innovative marketing, The Marketing Group plc allows global brands to reach their target audience. With a presence and client portfolio across the USA, Europe, Asia, and Australia, The Marketing Group Plc is strategically positioned as a global leader. "
target: Ulysses
Ulysses Ltd is parent company to Wilkin Marketing(promotional marketing), Skye (multimedia training solutions), Marker Metro and Clickverta. Marker Metro brings unparalleled technology skills and a stake in the massive mobile app and branded gaming space. Clickverta is an inbound marketing agency .
price ($mm)
$20
rev ($mm)
$8
EBITDA ($mm)
$1
EV / rev
2.4x
EV / EBITDA
13.7x
closed 5/18/2016 via Market Wire

Madison Logic, acquired Internal Results

synopsis: Madison Logic, one of the world's fastest growing companies dedicated to solving the digital needs of B2B marketers, announced its acquisition of Internal Results. The company is a global provider of B2B lead generation solutions, firmly solidifying itself as the largest account based marketing platform available.
buyer: Madison Logic
Madison Logic is among the world's fastest growing companies dedicated to solving the digital needs of B2B marketers. Madison Logic's Account Based Marketing Platform powers targeted advertising and content syndication products that deliver real results powered by the most comprehensive B2B data set"
target: Internal Results
Based in the UK and Ireland, Internal Results provides a comprehensive set of lead generation services that ensure b2b marketers' long-term & short-term pipeline productivity, ranging from e-marketing and opportunity identification to appointment setting and inbound lead qualification.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/30/2019 via BNC Analysis

Blue Vector, acquired ContentNinja

synopsis: Gurugram-based creative agency Blue Vector has acquired ContentNinja, an inbound-marketing firm that specializes in deep-tech enterprises in India and the US. ContentNinja has built a solid footing in the content industry with its strength in working with emerging technologies like Big Data, AI, 5G, and Blockchain, among others.
buyer: Blue Vector
Blue Vector, founded in 2016, offers solutions for social media marketing, branding, identity design, and video and print design, among others. As of 2018, the company had served over 100 clients in the automobile, food and beverage, media, real estate, and travel and hospitality sectors. "
target: ContentNinja
ContentNinja is an inbound-marketing firm that specializes in deep-tech enterprises in India and the US. ContentNinja has built a solid footing in the content industry with its strength in working with emerging technologies like Big Data, AI, 5G, and Blockchain, among others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/31/2019 via BNC Analysis

Avidly Oyj, acquired Hehku Marketing Oy

synopsis: Avidly Plc acquired 100% of the shares of Hehku Marketing Oy. Hehku Marketing develops its customers’ businesses through inbound and content marketing using the HubSpot technology.
buyer: Avidly Oyj (HLSE:ZEE1V:$30.88)
Avidly is Finland’s leading marketing service provider and a leading marketing automation company in the Nordics. Avidly is listed on the Nasdaq First North market place in Helsinki. They create an atmosphere for growth to take their customers forward. "
target parent: Viima Helsinki Oy
target: Hehku Marketing Oy
Hehku Marketing is a Finnish inbound marketing company. Hehku Marketing develops its customers’ businesses through inbound and content marketing using the HubSpot technology.
price ($mm)
$0.40
rev ($mm)
$1
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA
closed 4/2/2018 via PR Web

919 Marketing Company, Inc., acquired Raleigh Inbound Marketing

synopsis: 919 Marketing Company, a national franchise-focused content marketing agency in Raleigh, N.C., announced the acquisition of Raleigh Inbound Marketing, a digital and social media firm. Raleigh Inbound Marketing positively disrupts the perception of marketing with inspired ideas and integrated marketing solutions.
buyer: 919 Marketing Company, Inc.
Formed in 1996 and headquartered just outside of North Carolina’s Research Triangle Park and the capital city of Raleigh, 919 is a national content marketing firm with a proven track record of helping companies increase revenue, create a competitive advantage and improve marketing results. "
target: Raleigh Inbound Marketing
Raleigh Inbound Marketing provides digital marketing solutions to deepen brand performance and ignite sales. Their marketing services consistently maximizes lead generation for quality leads with a lower per lead cost.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2013 via BNC Analysis

Juicy Results, LLC, acquired Marketing Divaz, LLC

synopsis: Juicy Results, the Internet marketing agency for the Fortune Five Million, has acquired Marketing Divaz, a South Florida-based social media marketing firm. Juicy Results specializes in creating results-generating, Internet marketing solutions designed specifically for growth-oriented, small businesses.
buyer: Juicy Results, LLC
Juicy Results Internet Marketing was founded in 2009 by the principles of a world-class design firm and a cutting-edge interactive agency. Juciy Results offers easy-to-understand Internet marketing services that actually work for small, innovative and growth-oriented businesses. "
target: Marketing Divaz, LLC
Marketing Divaz is a marketing consulting company with a focus on inbound marketing and all things social. Marketing Divaz identifies the platforms that make social make sense for a client's business.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/22/2021 via Company Press Release

Avidly Oyj, acquired Digital 22

synopsis: Avidly, a leading European martech service provider, has acquired Digital 22 Online Limited, an elite HubSpot inbound marketing agency in the UK. Digital 22 helps businesses grow through inbound, content and performance marketing and services using HubSpot technology.
buyer: Avidly Oyj (HLSE:ZEE1V:$30.88)
Avidly is a leading European martech service provider. Avidly uses customer experience as a strategic tool to transform businesses. They partner with organizations of all sizes, from startups to Fortune 500 companies and are committed to create impactful solutions that help companies grow. "
target: Digital 22
Digital 22 is an elite HubSpot inbound marketing agency in the UK. Digital 22 helps businesses grow through inbound, content and performance marketing and services using HubSpot technology. They enable leaders to regain control of their marketing and companies to reach their full potential.
price ($mm)
$1.39
rev ($mm)
$2
EBITDA ($mm)
EV / rev
2.9x
EV / EBITDA
closed 4/28/2021 via BNC Analysis

Calloway Green Ltd merged with Grand Bridges,

synopsis: Calloway Green has merged and come under the umbrella of Grand Bridges, a tech consultancy with offices in Edinburgh and a US base in San Francisco. Based in the UK, Calloway Green works with companies that want to get more traffic onto their websites and turn more of that traffic into clients using inbound and digital marketing.
buyer: Grand Bridges
Grand Bridges Marketing is a results-oriented consultancy dedicated to helping high-tech businesses build powerful global brands and develop effective new product introduction and go-to-market strategies. They specialize in marketing communication services. "
target: Calloway Green Ltd
Based in the UK, Calloway Green works with companies that want to get more traffic onto their websites and turn more of that traffic into clients using inbound and digital marketing. They specialize in SEO, web development, web traffic, and pay per click.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/4/2021 via BNC Analysis

Zilker Partners, acquired Growth Digital

synopsis: Zilker Partners, a full-service recruiting and digital marketing firm, has acquired Growth Digital, a web strategy and inbound marketing services firm. Growth Digital focuses on generating high-quality leads through extensive inbound and outbound tactics. They offer services for SEO, advertising, content marketing, account-based marketing and more.
buyer: Zilker Partners
Zilker Partners is a full-service recruiting and digital marketing firm. Zilker Partners fills resource gaps for companies of all sizes and maturity levels. They offer recruiting services for IT, digital, and sales & marketing. They also offer a broad range of digital marketing services. "
target: Growth Digital
Growth Digital is a web strategy and inbound marketing services firm. Growth Digital focuses on generating high-quality leads through extensive inbound and outbound tactics. They offer services for SEO, advertising, content marketing, account-based marketing, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/24/2020 via BNC Analysis

No.1 Co., Ltd, will acquire Rely Inc.

synopsis: No.1 Co., Ltd, a Japanese provider of office equipment solutions, will acquire Rely, Inc., a Japanese company that specializes in inbound marketing. Rely helps businesses to reach foreigners visiting Japan. They offer services for O2O platforms, Weibo advertising, and mobile app development.
buyer: No.1 Co., Ltd (JASDAQ:3562:$81.80)
No.1 Co., Ltd is a Japanese provider of office equipment solutions. No.1 Co., Ltd helps businesses to solve their office problems and reduce costs. They offer consulting services for copiers, business phones, mobile phones, computers, LED lighting, security, servers and more. "
target: Rely Inc.
Rely is a Japanese company that specializes in inbound marketing. Rely helps businesses to reach foreigners visiting Japan. They offer services for O2O platforms, Weibo advertising, and mobile app development. Their solutions support multiple languages, including English, Korean, Chinese, and more.
price ($mm)
$0.34
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/25/2020 via BNC Analysis

MPULL (Pty) Ltd merged with The B2B Marketing Laboratory,

synopsis: London-based international digital marketing consultancy, The B2B Marketing Laboratory, and the Cape Town-based digital transformation and HubSpot Accredited Advanced Implementation support provider, MPULL, have merged to form Huble Digital Limited – the new international trading brand for the combined business under Huble Digital.
buyer parent: ITPR
buyer: The B2B Marketing Laboratory
The B2B Marketing Laboratory is a London-based international digital marketing consultancy. They provide marketing automation and sales software, outsourced marketing and web consultancy services for lead generation, content marketing, lead nurturing, growth-driven website design & build and more. "
target: MPULL (Pty) Ltd
MPULL is a global marketing technology agency based out of South Africa with a team of digital disruptors who use technology, creative, strategy and data to develop customer confidence and grow businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 8/28/2019 via BNC Analysis

Avidly Oyj, acquired NetPress GmbH

synopsis: Avidly Plc acquired 100% of the shares of NetPress GmbH, placed in Munich, Germany. NetPress develops its customers’ businesses through inbound, content marketing and sales using the HubSpot technology in Germany, Austria and Switzerland (The DACH region).
buyer: Avidly Oyj (HLSE:ZEE1V:$30.88)
Avidly is Finland’s leading marketing service provider and a leading marketing automation company in the Nordics. Avidly is listed on the Nasdaq First North market place in Helsinki. They create an atmosphere for growth to take their customers forward. "
target: NetPress GmbH
NetPress is a full service strategic partner for its customers, helping them to grow through means of inbound sales & marketing in the DACH region. In Germany, NetPress is the only HubSpot partner with Diamond status for the DACH area.
price ($mm)
$0.47
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.3x
EV / EBITDA
announced 12/15/2017 via Reuters

Digital360, will acquire Effettodomino

synopsis: Digital360, the leading group in Italy in the B2B offering of editorial content, communication and marketing services, lead generation, advisory, advocacy and coaching, is to acquire Effettodomino, an Inbound Marketing agency that helps companies increase sales by developing lead generation plans with the support of marketing automation.
buyer: Digital360 (BIT:DIG:$30.52)
Digital360 is the leading group in Italy in the B2B offering of editorial content, communication and marketing services, lead generation, events and webinars, advisory, advocacy and coaching, in the context of Digital Transformation and Entrepreneurial Innovation. They are based in Milano, Italy. "
target: Effettodomino
EffettoDomino is an Inbound Marketing agency that helps companies increase sales by developing lead generation plans with the support of marketing automation. They are based in Milano, Italy.
price ($mm)
$0.29*
rev ($mm)
$1
EBITDA ($mm)
$0
EV / rev
0.8x
EV / EBITDA
12.3x
closed 9/21/2016 via Company Press Release

24K Creative Media, acquired Grass Roots Marketing, Inc.

synopsis: Grass Roots Marketing (GRM) has joined Gold Group’s 24K Creative team. GRM is a digital marketing agency that delivers marketing programs designed to help businesses build brand awareness, attract qualified leads and drive sales. Like 24K Creative, GRM provides marketing solutions that are client focused, targeted, evidence-based and data driven.
buyer parent: The Gold Group
buyer: 24K Creative Media
24K Creative is the award-winning solution design, production, integrated marketing and advertising arm of Gold Group. They tap into the customer psyche, establishing trust and credibility to yield the ultimate in customer reciprocity. "
target: Grass Roots Marketing, Inc.
Grass Roots Marketing (GRM) is a creative marketing agency that delivers inbound marketing programs designed to help businesses build brand awareness, attract qualified leads and drive sales. GRM’s services range from contract work to the full management of integrated inbound marketing programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 5/31/2016 via BusinessWire

Relequint, LLC., acquired ZoomSpring SEO

synopsis: Relequint, a digital agency specializing in inbound marketing for B2B tech, healthcare and manufacturing companies, announced the acquisition of ZoomSpring, a Greater Cincinnati-based digital marketing agency specializing in SEO and pay-per-click advertising.
buyer: Relequint, LLC.
Relequint is a full-service digital agency providing inbound marketing for business-to-business sales qualified leads. Relequint recognizes the importance of maintaining brand integrity throughout the content marketing process. "
target: ZoomSpring SEO
ZoomSpring is an inbound marketing centered SEO agency in Cincinnati, Ohio. ZoomSpring specializes in deeply understanding the business and operating process to apply lead generation in the most effective way. Increase prospect activity, decrease costs and waste, and improve sales conversions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/16/2016 via BNC Analysis

MPULL (Pty) Ltd merged with WG2K Digital Agency (Pty) Ltd,

synopsis: Inbound marketing agency MPULL has announced a merger with WG2K to form League Digital, a “new kind of digital agency” aimed at “delivering results that increase revenue, reduce costs, and improve efficiencies” for its clients.
buyer: WG2K Digital Agency (Pty) Ltd
Built from the grass roots up to be an agency for the digital age, WG2K has extensive technical, creative, marketing, media and brand experience across all digital channels and platforms. "
target: MPULL (Pty) Ltd
MPull offers inbound marketing, content marketing, marketing automation and supporting services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 2/3/2016 via PR Web

LeadG2, acquired VitbergLLC

synopsis: LeadG2, an inbound marketing agency and HubSpot Platinum Partner, announced that it has acquired Vitberg, LLC, a HubSpot Gold Partner specializing in the professional services industry. Vitberg helps accountants, consultants, recruiters and other professional service firms get more visibility, leads and new business using digital marketing.
buyer parent: The Center for Sales Strategy, Inc.
buyer: LeadG2
LeadG2 is a division of The Center for Sales Strategy and is a HubSpot Platinum Partner inbound marketing agency. LeadG2 is the leading inbound agency serving the media industry. LeadG2 serves clients throughout the United States and Canada, from their headquarters in Tampa, Florida. "
target: VitbergLLC
VitbergLLC is a digital marketing agency for B2B and professional services firms. They help their clients with tools, technologies, strategies and tactics for getting more visibility, more leads, more new clients and more ROI.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/29/2015 via PR Web

Stryde, acquired Fit Marketing LLC

synopsis: Stryde, an innovative content marketing company, announced that it has acquired Fit Marketing. Fit Marketing is a leading inbound marketing agency that has evolved from from a full-service, CMO-for-hire business model, to a more narrow focus of inbound digital marketing: content, search, social media and video.
buyer: Stryde
Stryde specializes in quality content creation, distribution and promotion. Their offering helps companies create brand awareness, increase website traffic, generate qualified leads, shorten sales cycles and engage and retain customers. "
target: Fit Marketing LLC
Fit Marketing is a marketing agency that specializes in inbound marketing. They offer services in brand identity, website development, video production, search engine optimization, content marketing, social media, and mobile marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/31/2014 via BusinessWire

Square 2 Marketing, acquired Primum Agency, LLC

synopsis: Square 2 Marketing has acquired Primum Agency, LLC. They are a full-service inbound marketing agency specializing in the strategy and execution of meaningful content marketing that drives interactions and generates leads.
buyer: Square 2 Marketing
Square 2 Marketing is a full-service inbound marketing agency designed to do one thing: get clients leads. Their Reality Marketing methodology paired with expertise at implementing inbound marketing and inbound sales tactics means clients get results. "
target: Primum Agency, LLC
Primum Agency, LLC is a full-service inbound marketing agency specializing in the strategy and execution of meaningful content marketing that drives interactions – and generates leads – at the right time and place.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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permission marketing industry


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cynergyMC, LLC

Ulysses

Internal Results

ContentNinja

Hehku Marketing Oy

Raleigh Inbound Marketing

Marketing Divaz, LLC

Digital 22

Calloway Green Ltd

Growth Digital

Rely Inc.

MPULL (Pty) Ltd

NetPress GmbH

Effettodomino

Grass Roots Marketing, Inc.

ZoomSpring SEO

MPULL (Pty) Ltd

VitbergLLC

Fit Marketing LLC

Primum Agency, LLC

Geography
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