Like The Leading Edge and The Digital Edge

closed 5/11/2022 via BNC Analysis

Fiftyfive5, acquired The Leading Edge and The Digital Edge

synopsis: Fiftyfive5, a research consultancy based in Australia, has acquired The Leading Edge and The Digital Edge from Enero, a marketing & communications group. The Leading Edge provides insight and shopper marketing services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for PR agencies.
buyer: Fiftyfive5
Fiftyfive5 is a research consultancy based in Australia. Fiftyfive5 helps businesses to identify and unlock demand-led growth strategies through market research. They provide impactful insights that enable their clients to better understand their customers. "
target parent: Enero Group Limited
target: The Leading Edge and The Digital Edge
The Leading Edge is an Australian insight and strategy consultancy that specialises in insight, innovation, shopper marketing and brand management services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for researchers and PR agencies.
price ($mm)
$0.96
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/16/2012 via Reuters

All About, Inc., will acquire Luke19 Co., Ltd.

synopsis: All About, Inc. announced that it has increased its voting rights of Luke19 Co., Ltd., from 14.85% to 55.33%. Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members.
buyer: All About, Inc. (JASDAQ:2454:$91.69)
All About, Inc. provides Internet advertising services. It offers editorial advertising, ad impressions, and ad traffic services. The company also operates All About Style Store, an online shopping store; and COCOMO, an online gift shop. "
target: Luke19 Co., Ltd.
Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members. Luke19 has business ties with more than 950 companies, providing reliable consumer attitude surveys and analyses.
price ($mm)
$1.10*
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/4/2006 via BusinessWire

ValueClick, Inc., acquired Shopping.net

synopsis: ValueClick, Inc. has acquired Shopping.net, a privately-held company based in London, for approximately $13.3 million in cash, net of cash acquired. Shopping.net owns and operates 27 websites that provide comparison shopping, search and vertical market content to European online consumers.
buyer: ValueClick, Inc. (VCLK:$593.84)
ValueClick, Inc. is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. "
target: Shopping.net
Shopping.net is a free service which allows you to save time and money when shopping online. We don't sell products directly but instead provide independent shopping search, information and comparison tools allowing you to find the best deals and lowest prices no matter what you're shopping for.
price ($mm)
$13
rev ($mm)
$4
EBITDA ($mm)
$2
EV / rev
3.3x
EV / EBITDA
6.7x
closed 4/10/2006 via AP - Associated Press

United Online, Inc., acquired My Points, Inc.

synopsis: Web company United Online Inc. said Monday it bought My Points Inc. from UAL Corp. for $56 million in cash. MyPoints.com, with 1.4 million active members, reported revenue of $38.4 million in 2005 and income of $2.4 million. The site offers members rewards for numerous marketing activities, such as purchasing products from participating advertisers
buyer: United Online, Inc. (UNTD:$151.12)
United Online wants to bring people together on the Internet. Created in 2001 by the merger of leading US Internet service providers NetZero and Juno Online Services, United Online continues the free Internet service model with hopes of converting faithful users into paying customers. "
target parent: UAL Corp.
target: My Points, Inc.
MyPoints.com is a leading provider of member-driven Internet direct marketing services. Our service features a True Opt-in® database of more than 10 million members, and provides advertisers with an integrated suite of media products — including enhanced email and dynamically served web offers.
price ($mm)
$56
rev ($mm)
$38
EBITDA ($mm)
$5
EV / rev
1.5x
EV / EBITDA
11.7x
closed 2/19/2015 via BNC Analysis

Havas, acquired Plastic Mobile Inc.

synopsis: Havas, one of the world's largest global advertising, digital and communications groups, announced the acquisition of Plastic Mobile, an award-winning mobile agency that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives.
buyer parent: Bolloré
buyer: Havas (ENXTPA:HAV:$2,703.63)
Havas is one of the world's largest global communications groups, offering a range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, human resources, multimedia interactive communications, public relations, and more. "
target: Plastic Mobile Inc.
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/7/2022 via BusinessWire

Information Resources, Inc. will be merged with NPD Group, Inc.,

synopsis: Information Resources, Inc. (IRI), a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, and The NPD Group, a global provider of market information and advisory services in more than 20 industries, announced the signing of a definitive agreement through which IRI and NPD will merge.
buyer parent: Hellman & Friedman LLC
buyer: NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help its clients grow their businesses in a changing world. Over 2000 companies worldwide rely on NPD to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. "
target parent: Vestar Capital Partners
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/30/2022 via PR Newswire

Brookfield Asset Management, Inc., Elliott Management Corp., will acquire The Nielsen Company, Inc.

synopsis: Nielsen, a global measurement and data analytics company, has entered into a definitive agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation, an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. together with institutional partners.
buyer: Elliott Management Corp.
buyer: Brookfield Asset Management, Inc. (BAM:$75,731.00)
Elliott Investment Management L.P. manages approximately $51.5 billion of assets. Brookfield Business Partners is a global business services and industrials company. "
target: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation.
price ($mm)[EV]
$10,133 [$15,581]
rev ($mm)
$3,500
EBITDA ($mm)
$1,180
EV / rev
4.5x
EV / EBITDA
13.4x
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2022 via BNC Analysis

Fiftyfive5, acquired The Leading Edge and The Digital Edge

synopsis: Fiftyfive5, a research consultancy based in Australia, has acquired The Leading Edge and The Digital Edge from Enero, a marketing & communications group. The Leading Edge provides insight and shopper marketing services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for PR agencies.
buyer: Fiftyfive5
Fiftyfive5 is a research consultancy based in Australia. Fiftyfive5 helps businesses to identify and unlock demand-led growth strategies through market research. They provide impactful insights that enable their clients to better understand their customers. "
target parent: Enero Group Limited
target: The Leading Edge and The Digital Edge
The Leading Edge is an Australian insight and strategy consultancy that specialises in insight, innovation, shopper marketing and brand management services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for researchers and PR agencies.
price ($mm)
$0.96
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2022 via BNC Analysis

Fiftyfive5, acquired The Leading Edge and The Digital Edge

synopsis: Fiftyfive5, a research consultancy based in Australia, has acquired The Leading Edge and The Digital Edge from Enero, a marketing & communications group. The Leading Edge provides insight and shopper marketing services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for PR agencies.
buyer: Fiftyfive5
Fiftyfive5 is a research consultancy based in Australia. Fiftyfive5 helps businesses to identify and unlock demand-led growth strategies through market research. They provide impactful insights that enable their clients to better understand their customers. "
target parent: Enero Group Limited
target: The Leading Edge and The Digital Edge
The Leading Edge is an Australian insight and strategy consultancy that specialises in insight, innovation, shopper marketing and brand management services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for researchers and PR agencies.
price ($mm)
$0.96
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2022 via BNC Analysis

Fiftyfive5, acquired The Leading Edge and The Digital Edge

synopsis: Fiftyfive5, a research consultancy based in Australia, has acquired The Leading Edge and The Digital Edge from Enero, a marketing & communications group. The Leading Edge provides insight and shopper marketing services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for PR agencies.
buyer: Fiftyfive5
Fiftyfive5 is a research consultancy based in Australia. Fiftyfive5 helps businesses to identify and unlock demand-led growth strategies through market research. They provide impactful insights that enable their clients to better understand their customers. "
target parent: Enero Group Limited
target: The Leading Edge and The Digital Edge
The Leading Edge is an Australian insight and strategy consultancy that specialises in insight, innovation, shopper marketing and brand management services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for researchers and PR agencies.
price ($mm)
$0.96
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/24/2022 via PR Newswire

MarketCast, acquired Phoenix Marketing International

synopsis: MarketCast has acquired Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is the leading provider of consumer insights, marketing research, and data analytics services for the global entertainment industry. Its unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. "
target: Phoenix Marketing International
Phoenix MI is a global advertising and brand measurement specialist. Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help its clients elevate their brand, refine their communications, and optimize their customer experience.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2022 via Company Press Release

InSites Consulting, acquired Gongos Research

synopsis: InSites Consulting, the global consumer insight and collaboration agency, announced the acquisition of Gongos, Inc., the US customer-centricity consultancy. With over 30 years of experience, Gongos is the reference agency across the US in enabling consumer-centric growth through building consumer understanding.
buyer: InSites Consulting
Founded in 1997, InSites Consulting is a next-generation consumer centricity agency and global market leader in online insight communities. With a team of 650+ people across 19 offices, Insites makes consumer-centric decision making a reality for over a third of the world’s leading brands. "
target: Gongos Research
Gongos, Inc. is a Royal Oak, MI-based consultative agency whose mission is to reorient the relationship between customers and corporations to be mutually beneficial. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/10/2021 via BNC Analysis

Business Post, acquired Red C Research Ltd

synopsis: The Business Post Group has announced the acquisition of Red C Research. The Business Post said Red C will act as a lead company in the group’s ‘Data & Insights pillar’. RED C is Ireland’s premier provider of research-based consultancy services that provides high quality research based consultancy services.
buyer parent: Kilcullen Kapital Partners
buyer: Business Post
Business Post is Ireland’s leading business, economic and political newspaper. The Business Post Digital platform provides independent insight, commentary and analysis of the important stories and issues across a broad spectrum of topics: business, finance, politics, technology, and more. "
target: Red C Research Ltd
RED C is Ireland’s premier provider of research-based consultancy services. Founded in 2003, they provide high quality research based consultancy services to both blue chip and up and coming businesses across Ireland, the UK and Worldwide.
price ($mm)
$8.27
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/2/2021 via BNC Analysis

Cint AB, will acquire GapFish GmbH

synopsis: Cint Group AB, the global software leader in digital insights gathering, entered into a definitive agreement and completed the acquisition of 91 per cent of the shares in GapFish GmbH. GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region.
buyer parent: Nordic Capital
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
target parent: Innofact AG
target: GapFish GmbH
GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region. GapFish is the market-leader with over 500,000 highly profiled, double-opt in, premium quality research respondents across Germany, Austria and Switzerland.
price ($mm)
$31*
rev ($mm)
$10
EBITDA ($mm)
$2
EV / rev
3.5x
EV / EBITDA
21.8x
closed 6/2/2021 via BNC Analysis

The Kantar Group, acquired MeMo2

synopsis: UK-based insights and consulting firm Kantar has acquired cross-media effectiveness tracking company MeMo2. Headquartered in Amsterdam, MeMo2 creates automated cross-media effectiveness measurement tools that can monitor real-time consumer behaviour, including retail traffic, out-of-home exposures, and large sports events.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
target: MeMo2
Based in the Netherlands, MeMo2 is a leader in advanced cross media research and analytics. The company's analytics, communication research, and innovative data science capabilities are designed to bring immediate transparency and control to improve ROI and Return On Advertising Spend levels.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 4/14/2021 via PR Newswire

Material+, acquired Aruliden LLC

synopsis: Material, an integrated marketing services company, has acquired Aruliden, an award-winning global design agency that specializes in building purposeful brands from product to launch. Material's unique combination of insights-led consulting and technology-driven marketing services will expand Aruliden's front-end and back-end offerings.
buyer parent: Tailwind Capital Partners
buyer: Material+
Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. The company helps B2B and B2C brands put insights into action and create work with impact. "
target: Aruliden LLC
Aruliden is an award-winning global design agency that specializes in building purposeful brands from product to launch. Aruliden services include design research, market & consumer insights, brand strategy, brand identity, art direction, communications, product design & development, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/3/2021 via BNC Analysis

The IQ Business Group (Pty) Ltd, acquired Nudge.co.za

synopsis: South African independent management and technology consulting firm, IQbusiness, announced that it has acquired innovative insights agency, nudge, as part of a targeted merger and acquisition (M&A) strategy to ramp up organic growth and diversify its offering.
buyer: The IQ Business Group (Pty) Ltd
IQbusiness is the leading independent management consulting firm in South Africa, helping clients overcome their business challenges and achieve sustainable growth. Since 1998, they have been enabling cleints to take their products to market faster, improve customer satisfaction, and more. "
target: Nudge.co.za
Nudge is South Africa's fastest growing online market research company. They are experts at digital market research and specifically Branded Insight Communities and Branded Short-term Panels.
price ($mm)
rev ($mm)
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announced 11/16/2020 via GlobeNewswire

Genius Brands International, Inc, will acquire ChizComm Ltd

synopsis: Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, is to acquire ChizComm Ltd., a leading North American marketing and media agency, as well as ChizComm Beacon Media, its best-in-class media research, planning and buying division.
buyer: Genius Brands International, Inc (GNUS:$7.87)
Genius Brands International, Inc. is a leading global kids media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution. "
target: ChizComm Ltd
ChizComm is Canada's full-service marketing and communications agency, specializing in the strategy and execution of public relations, digital marketing, social media, and creative services. They cultivate long-lasting, impactful connections between consumers and brands across a range of industries.
price ($mm)
$13
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/22/2020 via BNC Analysis

Thesis Agency, acquired Bonfire Marketing

synopsis: Thesis, a full-service digital agency, has acquired Bonfire Marketing, a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
buyer: Thesis Agency
Thesis is a full-service digital agency that helps clients to connect with their audiences in many ways. Thesis creates neatly tailored messages that people care to engage with. They offer services for email, digital and brand design, social media, SEO, web design and more. "
target: Bonfire Marketing
Bonfire Marketing is a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/7/2020 via BNC Analysis

Corporate Document Services Ltd, acquired Simpleusability Ltd

synopsis: SimpleUsability, a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers, has been acquired by CDS (Corporate Document Services ). The joining of the two firms will broaden CDS’s client proposition by strengthening its in-house behavioral insight offering.
buyer: Corporate Document Services Ltd
Corporate Document Services (CDS) is a UK-based communications agency. that applies intelligent thinking to transform communications and experiences across creative, digital, print and technology. "
target: Simpleusability Ltd
SimpleUsability is a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers. SimpleUsability works with major brands, helping them understand the people who use their products and services through market research and usability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2020 via BusinessWire

MaritzCX merged with InMoment, Inc,

synopsis: InMoment and MaritzCX, recognized market leaders and proven innovators in the global customer experience (CX) sector, have merged. The combined company will serve 90 percent of the world’s automotive companies, eight out of 10 of the leading banks, nearly 20 percent of the top 50 retailers, and 40 percent of the top hospitality companies.
buyer parent: Madison Dearborn Partners
buyer: InMoment, Inc
InMoment helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. The company's Experience Intelligence (XI) platform continually analyzes and evaluates enterprise experience data and customer feedback. "
target parent: Maritz, Inc.
target: MaritzCX
MaritzCX is the leader in experience management for big business, and includes customer experience (CX), employee experience (EX), and patient experience. The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/20/2020 via Company Press Release

Savanta, acquired Future Thinking

synopsis: Savanta has acquired the UK division of Future Thinking, a global data driven intelligence company that combines research with data science to produce actionable insight for clients, including Unilever, British Gas and LEGO.
buyer parent: Next 15
buyer: Savanta
Based in London, Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
target: Future Thinking
Future Thinking is a leading market research and data analytics company, renowned for helping clients maximize sales, revenue and profit, through a combination of qualitative and quantitative research; often analysed through the lens of data science and behavioral economics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/6/2020 via BNC Analysis

The Kantar Group, acquired Colmar Brunton Pty Limited

synopsis: Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP. As part of the acquisition, Colmar Brunton, which specialises in sensory, customer and governmental research, will be fully integrated into Kantar and the brand retired in Australia. 
buyer parent: Bain Capital
buyer: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide. "
target: Colmar Brunton Pty Limited
Colmar Brunton is New Zealand's best known insights and market research agency. Colmar Brunton specialises in sensory, customer and governmental research, and operates from offices in Auckland and New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/11/2019 via Company Press Release

InSites Consulting, acquired ABN Impact

synopsis: InSites Consulting, one of the world’s most innovative insight agencies, announced its acquisition of Asian online insight community innovator ABN Impact. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
buyer: InSites Consulting
InSites Consulting is a next generation insights agency stretching the boundaries of marketing research since 1997. InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core. "
target: ABN Impact
ABN Impact is an online insight community innovator. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/4/2019 via GlobeNewswire

Bastion Collective, acquired dogsbollocks5

synopsis: Bastion Collective, the largest independent communications group in Australia, has acquired db5 (Dogsbollocks5), a consumer insights and strategy consultancy specializing in quantitative and qualitative research, brand strategy, innovation and communications.
buyer: Bastion Collective
Bastion Collective is a unique group of leading marketing and communications businesses that offer a powerful mix of expertise. "
target: dogsbollocks5
Dogsbollocks5 (db5) is a consumer insights and strategy consultancy specializing in quantitative and qualitative research, brand strategy, innovation and communications. At their core they believe the right data (big or otherwise) and insights are the key to transforming brands and businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2019 via BNC Analysis

Blue Field Agency, acquired Totta Data Lab and Totta Research

synopsis: Blue Field Agency, a Dutch marketing firm, has acquired Totta Data Lab and Totta Research from Totta Group, a Dutch Holding company. Totta Data Lab is a Dutch data science scale-up specialized in AI, Voice & machine learning. Totta Research is a Dutch marketing research company that helps customers with determining the behavior of their audiences.
buyer: Blue Field Agency
Headquartered in the Netherlands, Bluefield collects data and turns it into information for actionable business insights. It takes data analyses to the next level by combining hard kpi-driven marketing data with soft(er) marketing research data towards the effects on business performance. "
target parent: Totta Group NV
target: Totta Data Lab and Totta Research
Totta Data Lab is a Dutch data science scale-up specialized in AI, Voice & machine learning techniques. Totta Research is a Dutch marketing research company that helps customers with determining the behavior of their audiences. The companies belong to Totta Group, a Dutch Holding company.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2019 via BNC Analysis

Savanta, acquired Hase/Schannen Research Associates Inc.

synopsis: Savanta, the global intelligence business, has acquired Hase/Schannen Research Associates Inc. (HSR Associates), the New Jersey-based marketing research consultancy. Founded in 1975, HSR Associates has a reputation as one of the premier boutique research agencies, providing custom strategic research services to corporations across the US.
buyer parent: Next 15
buyer: Savanta
Based in London, Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
target: Hase/Schannen Research Associates Inc.
Founded in 1975, boutique research agency Hase/Schannen Research Associates (HSR Associates) offers custom strategic research services to corporations across a variety of industries in the US and abroad. HSR Associates is a full-service market research firm of just the right size.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/10/2019 via Company Press Release

InSites Consulting, acquired Join the Dots

synopsis: InSites Consulting, a UK company that is continuously pushing the boundaries of marketing research for deeper engagement, more inspiration, and longer lasting impact, has acquired Join the Dots, a UK innovative, award-winning consumer insight agency that gets brands closer to consumers and their cultures.
buyer: InSites Consulting
Based in the UK, InSites Consulting is continuously pushing the boundaries of marketing research for deeper engagement, more inspiration, and longer lasting impact. They help clients connect with consumers all over the world, combining consistency and efficiency with local flavor and context. "
target: Join the Dots
Headquartered in the UK, Join the Dots is an innovative, award-winning consumer insight agency that gets brands closer to consumers and their cultures. Their approach brings together rigorous primary research with the latest thinking in psychology, behavioral economics and consumer trends.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/8/2019 via PR Newswire

LAC Group, will acquire ShiftCentral

synopsis: LAC Group has agreed to acquire ShiftCentral, a premiere market and competitive intelligence agency specializing in delivering highly-customized, analyst-driven insights and analysis for clients in the professional services, healthcare, financial services, technology and public sectors across the USA, Canada and UK.
buyer: LAC Group
Los Angeles-headquartered LAC Group provides critical knowledge and information management solutions such as competitive intelligence, research services, preservation and archival services, spend and cost management as well as knowledge management services for Fortune 500 companies. "
target: ShiftCentral
ShiftCentral is a premiere market and competitive intelligence agency specializing in delivering highly-customized, analyst-driven insights and analysis for clients in the professional services, healthcare, financial services, technology and public sectors across the USA, Canada and the UK.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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The Nielsen Company, Inc.
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Ipsos S.A
Ipsos S.A
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GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
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Next 15
Next 15
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
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Mediacap SA
Mediacap SA
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Community Entertainment Svenska AB
Community Entertainment Svenska AB
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The Nielsen Company, Inc.
The Nielsen Company, Inc.
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Pureprofile Pty Ltd.
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Intouch Insight Inc.
Intouch Insight Inc.
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comScore, Inc.
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Bilendi
Bilendi
At a time when the volumes, variety and speed of data broadcast and exchange are expanding rapidly, Bilendi brings an innovative, technology-led approach to data collection, management and analysis. Its core activities are Services for Market Research and Customer Engagement and Loyalty.
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Press Ganey Associates, Inc.
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1058
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Omnicom Group Inc.
Omnicom Group Inc.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, public relations and other specialty communications services.
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Hakuhodo DY Holdings, Inc.
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DKSH Holding Ltd.
DKSH is the leading Market Expansion Services Group with a focus on Asia. They help companies who are looking for a reliable outsourcing partner to grow their business in new or existing markets. They offer services that includes organizing and running the entire value chain for any product.
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