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closed 5/30/2007 via PR Web

Halyard Education Partners, acquired WorldClass Strategy

synopsis: Halyard Education Partners, a portfolio company of Halyard Capital, announced the acquisition of WorldClass Strategy, one of the leading providers of performance-based interactive marketing services to the higher education industry.
buyer parent: Halyard Capital
buyer: Halyard Education Partners
Halyard Education Partners has assembled a network of industry leading companies that serve as the premier source of information for prospective students and their families seeking post-secondary educational options. "
target: WorldClass Strategy
WorldClass Strategy is a recognized leader in providing performance-based interactive marketing services. WCS offers a unique blend of marketing services, such as: search engine optimization, strategic planning, media buying, online ad placement, analytics and creative design.
price ($mm)
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closed 7/22/2009 via PR Newswire

Tree.com, Inc., acquired LeadRelevance, LLC

synopsis: Tree.com announced that it acquired certain assets of San Francisco, CA-based LeadRelevance, an interactive direct marketing company specializing in lead generation for the for-profit, post-secondary education market, from Webloyalty.
buyer: Tree.com, Inc. (TREE:$198.18)
Tree.com is focused on empowering consumers to make smart, well-informed decisions based on expert guidance and personalized support across a wide variety of service offerings including financial services, real estate, education, home services, insurance, and automotive services. "
target parent: General Atlantic, LLC
target: LeadRelevance, LLC
LeadRelevance, LLC is an interactive direct marketing company focused on lead generation in the postsecondary for-profit education market. LeadRelevance's marketing solutions revolve around proven traffic sources that have historically resulted in high quality education leads.
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closed 7/1/2006 via PR Newswire

Nelnet, Inc., acquired CUnet LLC

synopsis: Nelnet, Inc. has completed its acquisition of CUnet, a leading performance-based educational marketing and managed services company headquartered in Wyckoff, New Jersey. The agreement, previously announced on June 26, 2006, has an effective date of July 1, 2006.
buyer: Nelnet, Inc. (NNI:$824.49)
Nelnet is one of the leading educational finance companies in the U.S. and is focused on providing quality student loan products and services to students and schools nationwide. "
target: CUnet LLC
CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry.
price ($mm)
$40
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closed 7/26/2005 via PR Newswire

Experian Information Solutions, acquired ClassesUSA.com

synopsis: Experian Interactive today announced the acquisition of ClassesUSA.com, a leading online higher-education portal. ClassesUSA.com enables consumers to find an online degree or certificate program best suited to advancing their professional goals.
buyer: Experian Information Solutions
Experian is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. "
target: ClassesUSA.com
ClassesUSA.com, the Web’s leading online higher education portal, enables professionals to find an online degree or certificate program best suited to advancing their professional goals.
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closed 6/25/2005 via Company Press Release

Halyard Capital, acquired eLearners.com

synopsis: Halyard Capital, a New York-based private equity fund and a member of BMO Financial Group announced that it has acquired a majority interest in eLearners.com, LLC. Current eLearners.com founder and president C.J. DeSantis and his management team will remain in place. Financial terms of the transaction were not disclosed.
buyer: Halyard Capital
Halyard is a private equity fund with $350 million of capital under management focused on investing in media, communications and business services companies. The Fund specializes in middle-market leveraged buyouts, growth equity and structured equity investments. "
target: eLearners.com
Founded in 1999, eLearners.com is a web portal that provides resources to online learners and connects them with online learning providers.
price ($mm)
$38
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closed 4/12/2010 via PR Newswire

EducationDynamics, acquired Education Connection Services

synopsis: EducationDynamics, higher education's leading marketing services company, announced the acquisition of Education Connection, a valuable resource that helps prospective students find colleges that are ideally suited for their academic and career interests. EducationDynamics acquired Education Connection from Kaplan.
buyer parent: Halyard Capital
buyer: EducationDynamics
EducationDynamics is higher education's leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. It has six content-rich and highly visible education websites, as well as several special interest microsites. "
target parent: The Washington Post Company
target: Education Connection Services
By providing rich resources to help students explore careers, assess their aptitude for online learning and even match their personality type to specific occupations, Education Connection allows students to make well-informed decisions about the future.
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closed 5/30/2007 via PR Web

Halyard Education Partners, acquired WorldClass Strategy

synopsis: Halyard Education Partners, a portfolio company of Halyard Capital, announced the acquisition of WorldClass Strategy, one of the leading providers of performance-based interactive marketing services to the higher education industry.
buyer parent: Halyard Capital
buyer: Halyard Education Partners
Halyard Education Partners has assembled a network of industry leading companies that serve as the premier source of information for prospective students and their families seeking post-secondary educational options. "
target: WorldClass Strategy
WorldClass Strategy is a recognized leader in providing performance-based interactive marketing services. WCS offers a unique blend of marketing services, such as: search engine optimization, strategic planning, media buying, online ad placement, analytics and creative design.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/30/2007 via PR Web

Halyard Education Partners, acquired WorldClass Strategy

synopsis: Halyard Education Partners, a portfolio company of Halyard Capital, announced the acquisition of WorldClass Strategy, one of the leading providers of performance-based interactive marketing services to the higher education industry.
buyer parent: Halyard Capital
buyer: Halyard Education Partners
Halyard Education Partners has assembled a network of industry leading companies that serve as the premier source of information for prospective students and their families seeking post-secondary educational options. "
target: WorldClass Strategy
WorldClass Strategy is a recognized leader in providing performance-based interactive marketing services. WCS offers a unique blend of marketing services, such as: search engine optimization, strategic planning, media buying, online ad placement, analytics and creative design.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/25/2007 via Company Press Release

Halyard Education Partners, acquired GoalQuest

synopsis: Education-focused marketing company Halyard Education Partners, a portfolio company of Halyard Capital, has acquired GoalQuest, which provides Web-based programs to help colleges interact with student and other groups. Terms of the acquisition of the New York-based company were not disclosed.
buyer parent: Halyard Capital
buyer: Halyard Education Partners
Halyard Education Partners has assembled a network of industry leading companies that serve as the premier source of information for prospective students and their families seeking post-secondary educational options. "
target: GoalQuest
GoalQuest’s proprietary suite of Web-based tools enables schools to meet critical business and communication objectives in recruiting, enrollment yield, retention, student development, skills enhancement, parent relations and alumni development.
price ($mm)
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WorldClass Strategy

LeadRelevance, LLC

CUnet LLC

ClassesUSA.com

eLearners.com

Education Connection Services

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WorldClass Strategy

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