Like Mediaplex

closed 10/20/2008 via PR Newswire

MediaBank, LLC, acquired Mediaplex

synopsis: Furthering its leadership position, MediaBank, a leading provider of integrated technology solutions designed to enable marketers and agencies to better manage the end-to-end media buying process, announced the acquisition of Mediaplex Systems, Inc., a technology division within ValueClick, Inc.
buyer: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. "
target parent: ValueClick, Inc.
target: Mediaplex
Mediaplex provides technology and services that help advertisers, agencies and publishers manage their interactive and traditional advertising activities. Mediaplex's complete suite of technology solutions includes MOJO Adserver, MOJO Mail, MOJO Publisher, and the AdVault suite of products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/2/2016 via BusinessWire

Time Inc., acquired Viant Technology Inc

synopsis: Time Inc., one of the world's leading media companies, announced that it has completed the acquisition of Viant Technology Inc. Viant is the premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform.
buyer: Time Inc. (NYSE:TIME:$2,884.00)
Time Inc. is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. "
target: Viant Technology Inc
Viant is the premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. The Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users.
price ($mm)
$155
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2014 via PR Web

Zenovia Exchange, acquired AdJuggler

synopsis: Zenovia Digital Exchange Corporation announced it has acquired AdJuggler, Inc., a leading ad server and programmatic-enabled supply-side platform (SSP). AdJuggler’s publisher-centric technology will be combined with Zenovia’s global exchange, along with its recently acquired Brandscreen demand-side media buying platform (DSP).
buyer: Zenovia Exchange
Zenovia Exchange oversees auctions for more than 500 billion user requests each month across its globally owned and operated network. The exchange provides real-time media buyers with ad requests enriched with user segmentation data, brand-safe context, and filtered for fraud – at scale.. "
target: AdJuggler
AdJuggler, Inc. is a leading digital ad serving and supply-side platform for publishers, media companies, and ad networks. The platform provides a full-featured campaign and inventory management system for display, mobile, and video, as well as its Exchange Media Program.
price ($mm)
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closed 3/21/2011 via BusinessWire

AdSEND, acquired CertiFyle

synopsis: Adsend has announced the acquisition of CertiFyle, a leading US-based provider of advertising validation and delivery services. The acquisition brings together two successful companies to better provide integrated print media services for corporations, advertising agencies and print publishers.
buyer parent: Omnilab Media
buyer: AdSEND
Adsend facilitates communication between advertisers and publishers with its secure browser-based file transmission product used by thousands of worldwide advertisers and publishers since 1995. "
target parent: Impact Workflow Solutions, Inc.
target: CertiFyle
CertiFyle is a leading US-based provider of advertising validation and delivery services. It allows corporations, ad agencies and print publishers to send ad files for media placement with the assurance that they will reproduce accurately, providing them with unmatched speed to market.
price ($mm)
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closed 9/14/2010 via BusinessWire

Dubsat pty ltd, acquired Vio Worldwide

synopsis: dubsat, Omnilab Media’s Australian-based cross media asset management and distributed advertising and entertainment content company, announced the acquisition of London headquartered Vio Worldwide.
buyer parent: Omnilab Media
buyer: Dubsat pty ltd
dubsat is the leader in distributed media asset management for the advertising and music industries. dubsat offers a collaborative solution from creator to receiver using the experience and knowledge gained from proven success in the distribution and management of TV, print and music media. "
target: Vio Worldwide
Vio specialises in the development of solutions that link workflow partners with innovative ways to allow them to not only exchange files but vital information about those files.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 8/30/2021 via BNC Analysis

DoubleVerify, Inc, will acquire Meetrics

synopsis: DoubleVerify entered into an agreement to acquire Meetrics GmbH, a leading European ad verification company headquartered in Berlin, Germany. Meetrics has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$283.79)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Meetrics
Meetrics was founded in 2008 in Berlin and has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/28/2021 via PR Newswire

Shutterstock, Inc., acquired DataSine

synopsis: Shutterstock, Inc. has acquired Datasine, a company that provides the insights and acumen for campaign decision-making. Their team of data scientists and psychologists have created algorithms that analyze the creative elements of an ad better than humans.
buyer: Shutterstock, Inc. (NYSE:SSTK:$719.36)
Shutterstock is a global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies. Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, and music. "
target: DataSine
Datasine's AI provides the insights and acumen for campaign decision-making. Their team of data scientists and psychologists have created algorithms that analyze the creative elements of an ad better than humans.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/25/2018 via BusinessWire

AT&T, acquired AppNexus

synopsis: AT&T has acquired AppNexus, a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate and transform their businesses.
buyer: AT&T (T:$176,015.00)
AT&T Inc. helps millions around the globe connect with leading entertainment, mobile, high-speed Internet and voice services. They’re the world’s largest provider of pay TV. They offer the best global coverage of any U.S. wireless provider. "
target: AppNexus
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate and transform their businesses.
price ($mm)
$1,600
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/15/2015 via PR Newswire

AppNexus, will acquire RealMedia Latin America

synopsis: AppNexus, the world's leading independent ad tech company, announced its accelerated activity in Latin America markets with an agreement to acquire RealMedia Latin America (RMLA), one of the continent's preeminent advertising technology companies.
buyer: AppNexus
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate and transform their businesses. "
target: RealMedia Latin America
Founded in 2002, RealMedia Latin America offers marketing and technology solutions to online advertisers and publishers. The company is able to focus on fine-tuning local solutions for a customer's marketplace with its deep knowledge of the Latin American advertising space and industry experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2014 via PR Newswire

The Rubicon Project, acquired iSocket, Inc.

synopsis: Rubicon Project, a leader in advertising automation announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisition of iSocket. iSocket is a technology platform purpose-built to simplify the buying and selling of inventory.
buyer: The Rubicon Project (RUBI:$188.11)
The Rubicon Project is the leading advertising technology company for the comScore 500. The company was founded in 2007 with a mission to automate buying and selling for the $50 billion digital advertising market. "
target: iSocket, Inc.
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy.
price ($mm)
$9.57
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/24/2014 via BNC Analysis

EatAds PTE LTD., acquired Monitorly.in

synopsis: Singapore-based startup EatAds, a marketplace for the buying and selling of outdoor advertising space in Asia and Europe, has acquired a little-known Indian startup called Monitorly. The company provides its clients with a tool that monitors outdoor ads, collects data, and provides proof of posting.
buyer: EatAds PTE LTD.
EatAds is the leading platform for Outdoor & Out-of-Home advertising space. Their platform & mobile solutions help businesses manage their Out-Of-Home sites, simplify & grow their business. Their service provides the latest web & mobile technologies for information sharing & better decision-making. "
target: Monitorly.in
Monitorly provides its clients with a tool that monitors outdoor ads, collects data, and provides proof of posting. The company is headed up by Rahul Chidgopkar in Mumbai.
price ($mm)
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closed 5/17/2007 via BusinessWire

Advertising.com, acquired ADTECH AG

synopsis: AOL has acquired a controlling interest in ADTECH AG, a leading international online ad-serving company based in Frankfurt, Germany. ADTECH will operate as an independent and majority-controlled subsidiary of AOL’s Advertising.com division.
buyer parent: Time Warner, Inc.
buyer: Advertising.com
Advertising.com, a wholly owned subsidiary of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. "
target: ADTECH AG
ADTECH AG is a leading international digital marketing solutions company. Its flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/11/2006 via BusinessWire

Atlas, acquired Accipiter, Inc.

synopsis: Atlas, the technologies business unit of aQuantive, Inc. announced the acquisition of all of the outstanding shares of Accipiter. Accipiter was acquired in exchange for cash consideration of $30.3 million. Accipiter sells ad serving technologies to web publishers in more than 20 countries.
buyer parent: aQuantive, Inc.
buyer: Atlas
The Atlas Digital Marketing Suite pulls your marketing technology together into one integrated center, where you can manage and analyze your online advertising, rich media, search marketing, and website behavior, all in one place. "
target: Accipiter, Inc.
Accipiter has been serving and enriching the digital advertising industry since 1996. Web publishers, media networks and marketers take advantage of Accipiter's innovative ad management, trafficking and behavioral targeting solutions to effectively manage their online advertising revenue.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/1/2021 via Company Press Release

Freestar, acquired Sortable

synopsis: Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014.
buyer: Freestar
In an ever-changing industry full of buzzwords and empty promises, Freestar was founded to simplify the challenges of monetizing websites and apps. Freestar’s team of monetization experts help publishers, e-commerce sites and apps unleash their true revenue potential. "
target: Sortable
Sortable is a Canada-based ad management company that has been helping publishers optimize revenue since 2014. Sortable develops a content creation and recommendation system that has been deployed on consumer sites.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 12/15/2016 via GlobeNewswire

Arlo, acquired Placemeter

synopsis: Arlo, a subsidiary of Netgear that offers smart security cameras with features ready for the home or business, has acquired Placemeter, a company that uses public video feeds and computer vision algorithms to create a real time data layer about places, streets, and neighborhoods.
buyer parent: NETGEAR, Inc.
buyer: Arlo
Arlo offers smart security cameras with features ready for the home or business: 1080p HD, night vision, two-way audio and more. Keep an easy eye on everything that matters with the world’s only 100% wire-free smart home security solution. "
target: Placemeter
Placemeter uses public video feeds and computer vision algorithms to create a real time data layer about places, streets, and neighborhoods. They measure how busy places are, what people do, how fast cars go, and much more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/7/2016 via Company Press Release

Toluna plc, acquired Crossense Interactive

synopsis: Toluna, leading provider of on-demand, real-time digital consumer insights, announces the acquisition of Israeli-based digital tracking solution company, Crossense, from Nielsen’s innovation incubator; Nielsen Innovate. The Crossense team will join Toluna’s R&D center in Haifa, Israel.
buyer parent: Verlinvest
buyer: Toluna plc
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. "
target parent: The Nielsen Company, Inc.
target: Crossense Interactive
Crossense is a single-source permission-based digital tracking solution which allows unprecedented insight into internet services usage, by passively collecting granular individual traffic in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/30/2010 via PR Newswire

iMarketing, Ltd, acquired TrackingSoft, LLC

synopsis: iMarketing LTD, a full-service online marketing agency, announced that they have acquired TrackingSoft LLC, developers of ROIAdvantage, a leading web-based solution for tracking and optimizing online marketing campaigns.
buyer: iMarketing, Ltd
iMarketing LTD is a leading full-service online marketing agency specializing in search marketing, online media planning and buying, affiliate marketing, research and technology. "
target: TrackingSoft, LLC
TrackingSoft LLC provides ad tracking solutions from which businesses can build performance-based relationships that minimize customer acquisition costs and maximize the revenue potential of their websites.
price ($mm)
rev ($mm)
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closed 2/3/2021 via BusinessWire

SageNet, acquired Convergent Corporation

synopsis: SageNet, a managed network services and cybersecurity solutions provider, has acquired Convergent, a digital signage products and services provider to Fortune 1000 companies. The acquisition strengthens SageNet’s position as a company redefining how agencies, partners and end-users create and maintain world-leading digital engagement campaigns.
buyer: SageNet
SageNet is a leading provider of managed network and cybersecurity services that connect, manage, and protect technologies and devices across the enterprise. SageNet’s collaborative approach provides peace of mind and systems-confidence that empowers an organization to focus on its core mission. "
target parent: Ballantyne Strong, Inc.
target: Convergent Corporation
Convergent is a leading digital signage products and services provider to Fortune 1000 companies. The company’s innovative Digital Signage-as-a-Service (DSaaS) platform helps organizations overcome the barriers often associated with launching and maintaining a robust, reliable digital initiative.
price ($mm)[EV]
$18 [$23]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/2/2018 via BusinessWire

Gannett Co., Inc., acquired WordStream, Inc.

synopsis: Gannett Co., Inc., a leading media and marketing company, has completed the acquisition of WordStream, Inc., a provider of cloud-based SaaS solutions for local and regional businesses and agencies to optimize their digital marketing service campaigns.
buyer: Gannett Co., Inc. (GCI:$3,234.07)
Gannett is a leading media and marketing company with unparalleled local-to-national reach, successfully connecting consumers, communities and businesses. They provide rich content through hundreds of outstanding affiliated digital, mobile and print products. "
target: WordStream, Inc.
WordStream develops online marketing software, provides managed PPC advertising services, & shares online marketing advice through their blog. Their platform lives in the cloud, delivering customer requests on-demand & quickly adapting to changes in the industry with new customer requested features.
price ($mm)
$130
rev ($mm)
$55
EBITDA ($mm)
$16
EV / rev
2.7x
EV / EBITDA
9.4x
closed 1/9/2017 via PR Newswire

Stratacache, Inc., acquired Real Digital Media

synopsis: Stratacache, a provider of digital signage, media distribution and enterprise video acceleration technologies, announced the acquisition of Real Digital Media, provider of the NEOCAST® digital signage platform. Real Digital Media will become a wholly owned subsidiary of Stratacache and will continue to support and enhance its platform.
buyer: Stratacache, Inc.
Stratacache is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales opportunities. "
target: Real Digital Media
Real Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 10/20/2008 via PR Newswire

MediaBank, LLC, acquired Mediaplex

synopsis: Furthering its leadership position, MediaBank, a leading provider of integrated technology solutions designed to enable marketers and agencies to better manage the end-to-end media buying process, announced the acquisition of Mediaplex Systems, Inc., a technology division within ValueClick, Inc.
buyer: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. "
target parent: ValueClick, Inc.
target: Mediaplex
Mediaplex provides technology and services that help advertisers, agencies and publishers manage their interactive and traditional advertising activities. Mediaplex's complete suite of technology solutions includes MOJO Adserver, MOJO Mail, MOJO Publisher, and the AdVault suite of products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/26/2011 via PR Newswire

MediaBank, LLC will be merged with Donovan Data Systems,

synopsis: Donovan Data Systems (DDS) and MediaBank, two of the world's best known advertising agency systems, announced they are merging to form a new company called MediaOcean, with a mission to create a single, neutral and universal operating system (OS) for advertising technology.
buyer: Donovan Data Systems
Donovan Data Systems, Inc. provides systems and software to the advertising and communications industry. The company has a long-term expertise in media buying, digital advertising and agency workflow. "
target: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/20/2008 via PR Newswire

MediaBank, LLC, acquired Mediaplex

synopsis: Furthering its leadership position, MediaBank, a leading provider of integrated technology solutions designed to enable marketers and agencies to better manage the end-to-end media buying process, announced the acquisition of Mediaplex Systems, Inc., a technology division within ValueClick, Inc.
buyer: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. "
target parent: ValueClick, Inc.
target: Mediaplex
Mediaplex provides technology and services that help advertisers, agencies and publishers manage their interactive and traditional advertising activities. Mediaplex's complete suite of technology solutions includes MOJO Adserver, MOJO Mail, MOJO Publisher, and the AdVault suite of products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/11/2007 via BusinessWire

MediaBank, LLC, acquired Blackfoot, Inc.

synopsis: MediaBank, LLC, a provider to the advertising industry of integrated procurement technology for traditional and digital media and advanced cross-platform analytics solutions, has acquired BlackFoot, a leading technology and services organization specializing in multi-channel campaign analysis and marketing intelligence management.
buyer: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. "
target: Blackfoot, Inc.
BlackFoot, Inc. is a technology and services organization. BlackFoot Analytix is a web-based platform for multi-channel campaign analysis and data modeling. Analytix enables advertising agencies and publishers to efficiently integrate their disparate data sources and specific business logic.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/6/2007 via BusinessWire

MediaBank, LLC, acquired Datatech Software Corporation

synopsis: MediaBank, LLC, a provider to the advertising industry of integrated procurement technology for digital media and advanced cross-platform analytics solutions, has acquired Datatech Software Corporation, a leading provider of advertising software solutions for analog media.
buyer: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. "
target: Datatech Software Corporation
Datatech Software Corp. is a leading provider of advertising software and service solutions. Its flagship product manages its clients’ network, spot, print, direct response and production requirements. The product is in use by numerous agencies, media buying services and advertisers across the US.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/26/2011 via PR Newswire

MediaBank, LLC will be merged with Donovan Data Systems,

synopsis: Donovan Data Systems (DDS) and MediaBank, two of the world's best known advertising agency systems, announced they are merging to form a new company called MediaOcean, with a mission to create a single, neutral and universal operating system (OS) for advertising technology.
buyer: Donovan Data Systems
Donovan Data Systems, Inc. provides systems and software to the advertising and communications industry. The company has a long-term expertise in media buying, digital advertising and agency workflow. "
target: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/11/2007 via BusinessWire

MediaBank, LLC, acquired Blackfoot, Inc.

synopsis: MediaBank, LLC, a provider to the advertising industry of integrated procurement technology for traditional and digital media and advanced cross-platform analytics solutions, has acquired BlackFoot, a leading technology and services organization specializing in multi-channel campaign analysis and marketing intelligence management.
buyer: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. "
target: Blackfoot, Inc.
BlackFoot, Inc. is a technology and services organization. BlackFoot Analytix is a web-based platform for multi-channel campaign analysis and data modeling. Analytix enables advertising agencies and publishers to efficiently integrate their disparate data sources and specific business logic.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/18/2019 via BNC Analysis

eMoteev, acquired Elium Tech

synopsis: EMoteev, a French company founded in 2012 by Xavier Mariani, Frédéric Leroy and Emilien Eychennehas bought Elium, another French AdTech founded by Fabien Livet and Benjamin Longearet. Elium is a technology company that empowers advertisers & agencies by offering self-service advertising solutions across multi-formats.
buyer: eMoteev
eMoteev (formerly Adikteev for Brands) is a French AdTech digital marketing specialist. eMoteev is dedicated to brand awareness and qualified traffic generation. eMoteev creates bold creative ads and displays them internationally with the use of proprietary technology. "
target: Elium Tech
Elium - Universal Programmatic Technologies - is a technology company that empowers advertisers & agencies by offering self-service advertising solutions across multi-formats and multi-devices. From a single and tailor-made interface, buyers can orchestrate all of their advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/13/2014 via BusinessWire

Workhorse Software merged with SQAD, Inc.,

synopsis: SQAD, the largest independent source in the U.S. for TV, radio, and digital cost analysis, and Workhorse Software, the global leader in advertising planning software, announced that they have merged to become a unified provider of media planning and advertising cost solutions.
buyer parent: Clarion Capital Partners, LLC
buyer: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV, Spot TV, and the Internet. SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. "
target: Workhorse Software
Based in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2013 via BNC Analysis

Amobee, Inc., acquired Gradient X

synopsis: Amobee, the mobile advertising company and subsidiary of SingTel, has acquired Gradient X, a Los Angeles-based developer of a real-time bidding platform for mobile ads.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee, Inc. offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. "
target: Gradient X
Gradient X built a programmatic platform for mobile. They brought to market a platform solution for mobile advertising that is empowered by a cloud-based, on demand infrastructure that allows for incorporating and perfecting emerging technologies and strategies that are essential to advertisers.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2021 via PR Newswire

Digital Turbine Group, LLC., acquired Appreciate

synopsis: Digital Turbine, a company that innovates at the convergence of media and mobile communications, connecting mobile operators, OEMs, and publishers with app developers and advertisers, has acquired all of the capital stock of Triapodi Ltd. (d/b/a Appreciate), a programmatic mobile advertising Demand Side Platform company headquartered in Israel.
buyer: Digital Turbine Group, LLC. (APPS:$257.85)
Digital Turbine innovates at the convergence of media and mobile communications, connecting mobile operators, OEMs, and publishers with app developers and advertisers. Its Mobile Delivery Platform powers user acquisition and engagement, operational efficiency, and monetization opportunities. "
target: Appreciate
Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take total control of their programmatic ecosystem. In addition to extremely granular targeting, buyers have unconditional transparency at the exchange, app, placement and auction levels.
price ($mm)
$23
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/17/2020 via BusinessWire

FreeWheel, will acquire Beeswax

synopsis: FreeWheel, a company that provides the premium video industry with the solutions it needs to thrive in the evolving media landscape, has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. Beeswax is the programmatic buying platform that gives media buyers ownership and total control.
buyer parent: Comcast Corporation
buyer: FreeWheel
FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Their technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. "
target: Beeswax
Beeswax is the programmatic buying platform that gives media buyers ownership and total control. Its Bidder-as-a-Service™ platform gives brands, media companies, and advertising technology firms greater control, flexibility, and transparency over their programmatic advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
announced 11/21/2018 via GlobeNewswire

Advangelists will be merged with Mobiquity Technologies,

synopsis: Mobiquity Technologies, a leader in mobile location data intelligence, announced it is merging privately held Advangelists into the publicly traded entity. Advangelists is a next generation technology platform for digital programmatic advertisers.
buyer: Mobiquity Technologies (:$0.46)
Mobiquity Technologies, Inc., is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising. "
target: Advangelists
Advangelists is a next generation technology platform for digital programmatic advertisers. Advangelists believes that advertising should be an amalgamation of great features, great usability and have all the tools needed in one single platform.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/19/2018 via BusinessWire

iHeartMedia, Inc., will acquire Jelli

synopsis: iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet, announced it has entered into an agreement to acquire Jelli, Inc., the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. "
target: Jelli
Jelli is the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising. They developed a cloud-based ad platform that enables advertisers and publishers to buy and sell audio advertising programmatically.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/19/2018 via Company Press Release

Sellbranch AB, acquired Widespace

synopsis: European Ad sales specialist Sellbranch today announces the acquisition of Widespace, the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment. Widespace offers a mobile programmatic buying platform for advertisers.
buyer parent: OrangeGames BV
buyer: Sellbranch AB
Sellbranch turns good traffic into great business by combining access to the best technology, competence and data into a wide range of advertising opportunities for advertisers and publishers all over Europe. The Ad sales company has strong relations with more than 5,000 leading partners worldwide. "
target: Widespace
Widespace is the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment. Widespace offers a mobile programmatic buying platform for advertisers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/13/2018 via PR Newswire

Headway Digital, acquired Smadex SL

synopsis: Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex.
buyer parent: Entravision Communications Corporation
buyer: Headway Digital
Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Headway helps brands optimize and target ad campaigns with rapid innovation, cutting-edge technology and strong multi-channel operations. "
target: Smadex SL
Smadex is a mobile-first programmatic platform. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets, targeting and pricing for each audience cluster.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/18/2017 via BNC Analysis

AdHawk, acquired Automate Ads

synopsis: AdHawk is announcing that it has acquired one of its competitors, Y Combinator-backed Automate Ads. Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
buyer: AdHawk
AdHawk helps businesses optimize their digital advertising on platforms like Google AdWords and Facebook Ads. The technology harnesses data science and machine learning to find opportunities to improve an advertiser’s account performance. "
target: Automate Ads
Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/2/2012 via BusinessWire

The Nielsen Company, Inc., acquired Vizu Corporation

synopsis: Nielsen announced the acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen's online and cross-platform advertising campaign measurement and advertising solutions by adding real-time online effectiveness measurement.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target: Vizu Corporation
Vizu Corporation provides a real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/29/2015 via Company Press Release

Adobe Systems Incorporated, acquired Tumri, Inc.

synopsis: Adobe announced it has acquired Tumri (also known as Ensemble), the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies, from Collective.
buyer: Adobe Systems Incorporated (ADBE:$14,389.00)
Adobe is the global leader in digital marketing and digital media solutions. Adobe’s tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. "
target parent: Collective Media
target: Tumri, Inc.
Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2011 via BusinessWire

Collective Media, acquired Tumri, Inc.

synopsis: Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. Tumri powers dynamic marketing campaigns for many of the world’s most prominent brands.
buyer: Collective Media
Founded in 2005, Collective Media is a full service provider of media and technology solutions for display advertising. The company helps brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. "
target: Tumri, Inc.
Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/23/2019 via BusinessWire

BroadSign International Inc, will acquire Ayuda Media Systems

synopsis: Broadsign International Inc., the leading digital out-of-home marketing platform, announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal.
buyer: BroadSign International Inc
Broadsign is the leading digital out-of-home (DOOH) marketing platform that enables brands, agencies and DOOH media publishers to buy, sell, and deliver DOOH campaigns efficiently, reliably and securely. "
target: Ayuda Media Systems
Ayuda is an advertising technology and operations software company specializing in out-of-home business optimization. Ayuda’s Platform is used globally by some of the world’s largest out-of-home media owners to manage day-to-day business operations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/25/2017 via GlobeNewswire

The Trade Desk, Inc., acquired Adbrain Ltd.

synopsis: The Trade Desk, Inc. announced that it has acquired the assets of UK-based Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
buyer: The Trade Desk, Inc. (TTD:$251.52)
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices. "
target: Adbrain Ltd.
Based in the UK, Adbrain is a leader in resolving customer identity for marketers and their partners across people, places and devices. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/30/2013 via BusinessWire

NeuStar, Inc., acquired Aggregate Knowledge, Inc.

synopsis: Neustar, Inc., a trusted neutral provider of real-time information and analysis, announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers.
buyer: NeuStar, Inc. (NSR:$1,165.09)
Neustar, Inc. is a provider of market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. "
target: Aggregate Knowledge, Inc.
Aggregate Knowledge is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform.
price ($mm)
$119
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Grey Cloak Tech
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Mobivity
Mobivity
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Piksel
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Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
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Wedia SA
Wedia SA
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Net Income ($mm)
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Employees
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FISION
FISION
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Agillic
Agillic
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GB Group Plc
GB Group Plc
GBG is a global specialist in identity data intelligence. They help organisations make decisions about the customers they serve and the people they employ. GBG has the fundamental belief that the digital economy relies on everyone having access to data they can trust.
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IClick Interactive Asia
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Limelight Networks
Limelight Networks
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axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
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EBITDA ($mm)
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EBIT ($mm)
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Access Intelligence plc
Access Intelligence plc
Access Intelligence Plc is the parent company of a group of Software as a Service (SaaS) businesses that deliver comprehensive reputation and risk management solutions for both the public and private sectors.
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($2.96)
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Net Income ($mm)
Employees
204
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Ticker: NZSE:PX1
 
 
 
 
 
 
 
 
Plexure Group Limited
Plexure Group Limited
Plexure is a global mobile engagement company helping brands create sticky and more profitable relationships with consumers throughout the consumer journey. Plexure enables the delivery of deeply personalized compelling offers to customers through mobile channels.
year
2021
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$20.26
EBITDA ($mm)
($5.02)
EBIT ($mm)
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Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
year
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$251.52
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$64.25
EBIT ($mm)
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Net Income ($mm)
$37.68
Employees
467
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Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
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dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
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$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
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