Like The Cradle, LLC

closed 2/2/2010 via BusinessWire

giggle, acquired The Cradle, LLC

synopsis: giggle, the one-stop source for today's new parent offering a complete checklist of only the best products for a smarter nursery, announced that it has acquired The Cradle, the first-of-its-kind social community and lifestyle destination focused solely on expectant and new moms.
buyer: giggle
giggle is the one-stop source for today's new parent, offering a complete checklist of only the best products for a smarter nursery, including giggle’s own line of baby products, giggle Better Basics. "
target: The Cradle, LLC
The Cradle is a social community and lifestyle destination for expectant and new moms. Through fresh and relevant content, personalized features, and an engaging social networking community, The Cradle offers a central place where those who ‘need to know’ can connect with those ‘in the know'.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2021 via BNC Analysis

SIRCLO, acquired Orami

synopsis: SIRCLO, an e-commerce enabler in Indonesia, has acquired Orami, an online parenting platform in Indonesia. Orami aims to simplify parenting with community, content, and eCommerce. Their platform provides articles about parenting and allows users to shop online for a variety of products, including diapers, clothing, strollers, toys, and more.
buyer: SIRCLO
Founded in 2013, SIRCLO is an Indonesian company that provides solutions to help businesses sell online through SIRCLO Store, a SaaS platform that helps create online shop sites for small and medium-sized enterprises, or SMEs. "
target: Orami
Orami is an online parenting platform in Indonesia. Orami aims to simplify parenting with community, content, and eCommerce. Their platform provides articles about parenting and allows users to shop online for a variety of products, including diapers, clothing, strollers, toys, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/18/2020 via BNC Analysis

Some Spider Studios, acquired Fatherly

synopsis: Some Spider Studios has acquired Fatherly, the leading digital media brand for dads. From original video series and deep dive reports to podcasts and events, Fatherly offers original reporting, expert parenting advice, and hard-won insights into a challenging, but profoundly rewarding stage of life.
buyer: Some Spider Studios
Some Spider Studios is a profitable social-focused publisher that owns parenting sites Scary Mommy (the largest women with kids brand online) and The Dad (fastest growing new brand for men with kids) and employs close to 100 people. "
target: Fatherly
Fatherly is the leading digital media brand for dads. From original video series and deep dive reports to podcasts and events, Fatherly offers original reporting, expert parenting advice, and hard-won insights into a challenging, but profoundly rewarding stage of life.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/29/2020 via BNC Analysis

Tinybeans, will acquire Red Tricycle

synopsis: Tinybeans, a mobile and web-based family photo sharing platform, will acquire Red Tricycle, a parenting website that reaches more than 2 million unique parents each month. Red Tricycle fuels the parenting universe with daily inspiration for family fun. The site provides parenting ideas for events, restaurants, toys, holidays and more.
buyer: Tinybeans (ASX:TNY:$2.62)
Tinybeans is a mobile and web-based family photo sharing platform. Tinybeans is a modern day baby book that helps busy families to save time and stay connected. Their platform makes it easy for parents to share pregnancy and childhood pictures with the family and record their milestones. "
target: Red Tricycle
Red Tricycle is a parenting website that reaches more than 2 million unique parents each month. Red Tricycle fuels the parenting universe with daily inspiration for family fun. The site provides parenting ideas for events, restaurants, toys, indoor & outdoor activities, holidays and more.
price ($mm)
$7.67
rev ($mm)
$4
EBITDA ($mm)
$1
EV / rev
2.1x
EV / EBITDA
14.2x
closed 9/25/2019 via PR Newswire

KidPass, acquired Mommy Nearest Inc.

synopsis: KidPass, the largest online marketplace for booking kids activities, has acquired Mommy Nearest, an award-winning, tech-enabled media company for millennial parents. Mommy Nearest's geo-based app and website provides parents with family-friendly places, local travel guides, and relatable parenting content.
buyer: KidPass
KidPass is the leading online marketplace for parents to discover and book kids activities. KidPass is the largest website for kids activities with over 400,000 activities booked across 4,000 activity providers and 20 categories including music, arts, sports, dance, playspaces, and more. "
target: Mommy Nearest Inc.
Mommy Nearest is an award-winning, tech-enabled media company for millennial parents. Mommy Nearest's geo-based app and website provides parents with family-friendly places, local travel guides, and relatable parenting content. Their app lists 100,000 kid-friendly places in all 50 US states.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/27/2019 via BusinessWire

Everyday Health, Inc., acquired BabyCenter, L.L.C.

synopsis: Everyday Health Group, a division of J2 Global, Inc., announced that it has acquired BabyCenter, the world's number one digital parenting resource reaching more than 100 million people monthly through websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives.
buyer parent: j2 Global, Inc.
buyer: Everyday Health, Inc. (EVDY:$253.92)
Everyday Health operates a leading digital marketing and communications platform for healthcare companies that want to engage with consumers and healthcare professionals. Their platform combines premier content from leading brands, an engaged audience, and extensive data and analytics expertise. "
target parent: Johnson & Johnson
target: BabyCenter, L.L.C.
BabyCenter is the world's number one digital parenting resource reaching more than 100 million people monthly through websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/20/2018 via BNC Analysis

NTT DOCOMO, will acquire Conobie

synopsis: NTT DOCOMO, Japan's largest telecommunications company, will acquire Conobie from LitaLico, a company in Japan that supports people with disabilities. Conobie is a Japanese website about parenting. Conobie provides articles and short comics about pregnancy, childbirth, childcare, and parenting.
buyer parent: Nippon Telegraph and Telephone Corporation
buyer: NTT DOCOMO (TSE:9437:$43,349.27)
NTT DOCOMO is Japan's largest telecommunications company. The company provides innovative, convenient and secure mobile services that enable customers to realize smarter lives. The company serves over 73 million customers in Japan via advanced wireless networks. "
target parent: LitaLico Inc.
target: Conobie
Conobie is a Japanese website about parenting. Conobie provides articles and short comics about pregnancy, childbirth, childcare, and parenting. Users can also read stories and short comics submitted by other parents on Conobie.
price ($mm)
$2.34
rev ($mm)
$2
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 12/27/2017 via BNC Analysis

Sheroes.in, acquired Babygogo

synopsis: Sheroes, the women’s-focused career platform, has acquired Delhi-based child healthcare startup Babygogo. The Babygogo platform enables mothers to read helpful articles on baby food, health and day-to-day care. Babygogo lets parents post queries, and doctors and experienced mothers respond within minutes.
buyer: Sheroes.in
Sheroes is a career destination for women professionals, committed to career success and individual work-life fit. Sheroes is the world’s largest network for women, helping them find work from home opportunities, corporate roles, events, mentors, resources and counselling. "
target parent: AddoDoc Technologies Private Limited
target: Babygogo
Babygogo is a website that provides parents with all the information required to raise a healthy baby. Babygogo lets visitors connect with other parents and pediatricians to get answers to all their baby health questions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/5/2015 via BNC Analysis

Wirtualna Polska S.A., will acquire NextWeb Media Sp. z o.o.

synopsis: Wirtualna Polska, the operator of Poland's second largest internet portal of the same name will buy a 100% stake in NextWeb Media, owner of abcZdrowie.pl and Parenting.pl as well as Blomedia.pl content marketing platform.
buyer parent: Grupa o2 sp. z o.o.
buyer: Wirtualna Polska S.A. (WSE:WPL:$169.45)
Wirtualna Polska SA owns and operates a Website which offers online services such as e-mail, games, and more. Wirtualna Polska is one of the most popular websites in Poland. Wirtualna Polska SA was founded in 1995 by Marek Borzestowski and is based in Gdansk, Poland. "
target: NextWeb Media Sp. z o.o.
NextWeb Media Group publishes Polish websites abcZdrowie.pl, Parenting.pl as well as Blomedia.pl content marketing platform. abcZdrowie.pl, one of the most popular health sites in Poland.
price ($mm)
$5.26
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/20/2015 via Company Press Release

Hubert Burda Media, will purchase TOMORROW FOCUS Publishing GmbH from Tomorrow Focus AG

synopsis: Tomorrow Focus AG signed an agreement with Burda Digital GmbH covering the sale of TOMORROW FOCUS Publishing GmbH, which is home to the TOMORROW FOCUS Group’s publishing activities including the news portal FOCUS Online; the German-language edition of The Huffington Post, a news portal and platform for blogs; and more.
buyer: Hubert Burda Media
Responsible for over 400 print and digital consumer brands, Hubert Burda Media is one of Germany's largest media groups. It publishes more than 320 magazines around the globe. Burda has 165 million users, approximately 40 million paying consumers and 43,000 advertisers. "
seller: Tomorrow Focus AG (DB:TFA:$90.36)
TOMORROW FOCUS Publishing GmbH is the publishing segment of Tomorrow Focus AG. It includes TOMORROW FOCUS Media GmbH (one of Germany’s leading digital marketing providers) and TOMORROW FOCUS News+ GmbH, which operates a number of Internet portals such as the news journalism site FOCUS Online.
price ($mm)
$32
rev ($mm)
$31
EBITDA ($mm)
$4
EV / rev
1.0x
EV / EBITDA
8.6x
closed 5/28/2013 via BNC Analysis

AS Delfi, acquired SIA Calis.lv

synopsis: AS Delfi agrees to acquires 100% of the shares of SIA Calis.lv. Calis.lv is Latvia's leading site for the online parenting community.
buyer parent: Ekspress Grupp
buyer: AS Delfi
Delfi, UAB operates an internet portal that offers videos, blogs, maps, news service, and separate thematic units: sports, entertainment, lifestyle, transport, and auto portal. The company was incorporated in 2001 and is based in Vilnius, Lithuania. "
target: SIA Calis.lv
Cālis.lv is the oldest Latvian portal for families, women. Cālis.lv has become the largest and most read Latvian portal for any modern family. Everything that is important in every family can be read on the portal, including relationships, work, health, housing and many other things.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/28/2011 via BNC Analysis

News Limited, acquired Kidspot Pty Ltd

synopsis: News Corp, a diversified entertainment company, has purchased web entrepreneur Katie May's online parenting portal Kidspot and all its related entities, in a move that represents a rapid rise for the six-year-old business and highlights how much media companies now value established websites with strong communities.
buyer parent: News Corporation
buyer: News Limited
News Limited operates as an online newspaper publishing company. It operates NEWS.com.au, a news network, which offers entertainment, business, sports, and travel news, as well as delivers media coverage reports with blogs and user generated forums. "
target: Kidspot Pty Ltd
Kidspot is the leading Australia-based online community for parents. Kidspot Australia is all about simplifying the journey that is parenting.
price ($mm)
$48
rev ($mm)
$7
EBITDA ($mm)
EV / rev
6.9x
EV / EBITDA
closed 9/9/2009 via paidContent.org

Mothercare UK, Ltd., acquired gurgle.com

synopsis: Mothercare is buying investment fund Fleming Media out of their Gurgle.co.uk joint venture. The baby products retailer will now take full ownership of the pregnancy-and-parenting social network. Gurgle.co.uk was founded by the pair in 2007 to let first-time parents share advice and experience, including blogs, chat, video and Q&A.
buyer: Mothercare UK, Ltd.
The Mothercare group is comprised principally of two iconic parenting retail brands with international appeal; Mothercare and Early Learning Centre. The group's brands operate through three distinct channels to market; UK stores, Direct, and International franchisement/joint ventures. "
target parent: Fleming Media, Ltd.
target: gurgle.com
gurgle.com is an UK-based pregnancy/parenting social network. Gurgle provides users with information on all aspects of parenting. Users can search topics to find related articles, videos, groups, answers, and chat. Or gurgle users can communicate directly with each other to share experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/13/2009 via BusinessWire

The Knot, Inc., acquired Breastfeeding.com, Inc.

synopsis: The Knot Inc. is pleased to announce the acquisition of Breastfeeding.com, the number-one website dedicated to providing advice on breastfeeding—one of first-time mothers’ biggest challenges. The addition of Breastfeeding.com further enhances The Knot Inc.’s already robust pregnancy and first-time parenting offerings.
buyer: The Knot, Inc. (XOXO:$162.27)
The Knot, Inc. is a leading national lifestage media and services company. The company's flagship brand, The Knot, is the nation's premier wedding resource that reaches over one million engaged couples each year through the Web, newsstands, bookstores, national television and more. "
target: Breastfeeding.com, Inc.
The first issue most new moms face is breastfeeding. Breastfeeding.com is a Web site dedicated to providing support and information on breastfeeding, along with all the other things a new mom needs. Since 1998, the site has grown into the leading Web site for breastfeeding information and support.
price ($mm)
$0.91
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/14/2008 via PR Newswire

SheKnows, LLC, acquired PregnancyandBaby.com

synopsis: SheKnows.com, one of the fastest growing online destinations for women, announced the acquisition of PregnancyandBaby.com a leading online community for women from preconception through pregnancy.
buyer parent: AtomicOnline
buyer: SheKnows, LLC
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties."
target: PregnancyandBaby.com
PregnancyandBaby is among the most popular sites designed specifically for those who are pregnant or planning to conceive. The site offers a comprehensive collection of articles, interactive features and active message board communities with the goal of informing and inspiring hopeful families.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/19/2008 via PR Newswire

Nickelodeon, acquired Babunga

synopsis: Further expanding its reach in the parenting space garnered through Nickjr.com -- the number-one preschool- parenting website, the Nickelodeon/MTVN Kids and Family Group announces the acquisition of Babunga.com network of parenting sites and its integration into Nickelodeon's ParentsConnect.com.
buyer parent: Viacom Inc.
buyer: Nickelodeon
Nickelodeon has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. "
target: Babunga
Babunga.com is a network of parenting sites including babynamesworld.com, 3dpregnancy.com and wikiparenting.com.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/5/2008 via PR Newswire

Kaboose, Inc., acquired Bounty Group

synopsis: Kaboose Inc. one of the largest family-focused online media companies in the world, announced today that it recently acquired Bounty Group, the UK's largest parenting club and the leading family destination online in the United Kingdom.
buyer: Kaboose, Inc.
Kaboose is the largest independent online media company in the kids and family market and is a top global Internet destination for kids and families looking for entertaining, interactive and educational content. "
target: Bounty Group
Bounty has created and maintained the UK’s premier parenting club with over 3 million members, we have a unique insight into the needs and wants of the young family life stage and can harness this knowledge and access to help you.
price ($mm)
$118
rev ($mm)
$36
EBITDA ($mm)
$6
EV / rev
3.2x
EV / EBITDA
18.1x
closed 12/4/2007 via BusinessWire

Walt Disney Internet Group, acquired iParenting Media

synopsis: The Walt Disney Internet Group has acquired iParenting Media in a move that adds to its already strong line-up of family-targeted Web properties within Disney Online, including Disney Family.com, FamilyFun.com and Wondertime.com.
buyer parent: The Walt Disney Company
buyer: Walt Disney Internet Group
The Walt Disney Internet Group offers a compelling mix of interactive entertainment and information content and services for Internet and mobile devices for audiences around the world. WDIG is a developer of unique new media experiences specifically designed for Internet and mobile media. "
target: iParenting Media
iParenting Media operates one of the Internet's most popular communities for parents and parents-to-be at www.iParenting.com. iParenting produces the highly-respected iParenting Media Awards program, the only ISO9001:2000 certified product review and awards program in the industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2006 via

Journal Communications Inc., acquired MilwaukeeMoms.com

synopsis: The Journal Sentinel, Inc., publisher of the Milwaukee Journal Sentinel, announced today that it has purchased MilwaukeeMoms.com, the leading online brand in the metropolitan Milwaukee market for parents raising children under six years of age. Terms of the transaction were not disclosed. Journal Sentinel, Inc. is a Journal Communications' company.
buyer: Journal Communications Inc. (JRN:$405.60)
Journal Communications, Inc. is a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services. We publish the Milwaukee Journal Sentinel and 75 community newspapers and shoppers in eight states. "
target: MilwaukeeMoms.com
MilwaukeeMoms.com was launched on July 15, 2002 as a resource and networking community for parents raising kids ages 0-6 years. As a one-of-kind, centralized resource, the site has caught the attention of the FOX6 Wake-Up News, CBS 58's Building "Blocks for a Lifetime.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/13/2006 via

Kaboose, Inc., acquired BabyZone.com, Inc.

synopsis: Kaboose Inc., the largest independent online media destination for moms and kids, today announced that it has signed a definitive agreement to acquire BabyZone.com, Inc., the largest independent online destination focusing on pregnancy and parenting in the United States.
buyer: Kaboose, Inc.
Kaboose is the largest independent online media company in the kids and family market and is a top global Internet destination for kids and families looking for entertaining, interactive and educational content. "
target: BabyZone.com, Inc.
Attracting nearly five million visits each month, BabyZone.com has become the premier online destination for highly personalized and localized parenting content and tools. It seamlessly moves through every parent's journey from preconception to pregnancy and parenting.
price ($mm)
$22
rev ($mm)
$4
EBITDA ($mm)
$1
EV / rev
5.2x
EV / EBITDA
15.0x
closed 2/2/2010 via BusinessWire

giggle, acquired The Cradle, LLC

synopsis: giggle, the one-stop source for today's new parent offering a complete checklist of only the best products for a smarter nursery, announced that it has acquired The Cradle, the first-of-its-kind social community and lifestyle destination focused solely on expectant and new moms.
buyer: giggle
giggle is the one-stop source for today's new parent, offering a complete checklist of only the best products for a smarter nursery, including giggle’s own line of baby products, giggle Better Basics. "
target: The Cradle, LLC
The Cradle is a social community and lifestyle destination for expectant and new moms. Through fresh and relevant content, personalized features, and an engaging social networking community, The Cradle offers a central place where those who ‘need to know’ can connect with those ‘in the know'.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/2/2010 via BusinessWire

giggle, acquired The Cradle, LLC

synopsis: giggle, the one-stop source for today's new parent offering a complete checklist of only the best products for a smarter nursery, announced that it has acquired The Cradle, the first-of-its-kind social community and lifestyle destination focused solely on expectant and new moms.
buyer: giggle
giggle is the one-stop source for today's new parent, offering a complete checklist of only the best products for a smarter nursery, including giggle’s own line of baby products, giggle Better Basics. "
target: The Cradle, LLC
The Cradle is a social community and lifestyle destination for expectant and new moms. Through fresh and relevant content, personalized features, and an engaging social networking community, The Cradle offers a central place where those who ‘need to know’ can connect with those ‘in the know'.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2021 via BNC Analysis

SIRCLO, acquired Orami

synopsis: SIRCLO, an e-commerce enabler in Indonesia, has acquired Orami, an online parenting platform in Indonesia. Orami aims to simplify parenting with community, content, and eCommerce. Their platform provides articles about parenting and allows users to shop online for a variety of products, including diapers, clothing, strollers, toys, and more.
buyer: SIRCLO
Founded in 2013, SIRCLO is an Indonesian company that provides solutions to help businesses sell online through SIRCLO Store, a SaaS platform that helps create online shop sites for small and medium-sized enterprises, or SMEs. "
target: Orami
Orami is an online parenting platform in Indonesia. Orami aims to simplify parenting with community, content, and eCommerce. Their platform provides articles about parenting and allows users to shop online for a variety of products, including diapers, clothing, strollers, toys, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/15/2007 via PR Newswire

BabyUniverse, Inc. merged with eToys, Inc.,

synopsis: eToys Direct, Inc., an eCommerce and direct marketer of toys and other youth-related products, and BabyUniverse, Inc. a leading eContent, eCommerce, and new media company in the pregnancy, baby and toddler marketplace, today announced the completion of their merger.
buyer: eToys, Inc.
eToys Direct, Inc. offers thousands of toys, custom dolls, video games and baby products to online and catalog shoppers through its popular web sites and its strategic retail partnerships. The company owns eToys and the My Twinn doll company and operates KBtoys.com under a licensing agreement. "
target parent: Wyndcrest Holdings, LLC
target: BabyUniverse, Inc.
BabyUniverse Inc., the leading Internet destination for new and expectant parents, is dedicated to providing new and expectant parents and their friends and family with a one-stop "shop" for all of the products that you want from maternity through the baby and toddler year up to youth.
price ($mm)
$83
rev ($mm)
$36
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 2/17/2021 via BNC Analysis

The Pud Store, acquired PreciousLittleOne

synopsis: The Pud Store, an independent nursery and childrenswear retailer in the UK, has acquired PreciousLittleOne, an online nursery and childcare accessories retailer in the UK. PreciousLittleOne is passionate about making baby products accessible and affordable for all parents. They offer cots, cribs, toys, booster chairs, footmuffs, nappies, and more.
buyer: The Pud Store
The Pud Store is an independent nursery and childrenswear retailer in the UK. The Pud Store aims to provide affordable but unique clothing to parents. They offer outerwear, sleep suits, coats, shoes, swimwear, dresses, accessories, jackets, car seats, strollers, and more. "
target: PreciousLittleOne
PreciousLittleOne is an online nursery and childcare accessories retailer in the UK. PreciousLittleOne is passionate about making baby products accessible and affordable for all parents. They offer cots, cribs, toys, booster chairs, footmuffs, changing stations, nappies, and more.
price ($mm)
rev ($mm)
$21
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 7/25/2018 via Company Press Release

ags 92 s.r.o., will acquire Feedo.cz

synopsis: ags 92, a Czech wholesaler and retailer for baby and toddler products, will acquire Feedo.cz from windeln.de, a leading online retailer for baby and toddler products in Europe. Feedo.cz is an online shop for baby and toddler products in the Czech Republic. Feedo offers over 540,000 products, including diapers, baby food, toys, strollers, and more.
buyer: ags 92 s.r.o.
Founded in 1992, ags 92 is a Czech wholesaler and retailer for baby and toddler products. The company operates 18 retail stores and distributes products for major worldwide brands such as Chicco, Concord, Oball, and more. Their stores offer strollers, car seats, clothing, and more. "
target parent: Windeln.de GmbH
target: Feedo.cz
Feedo.cz is an online shop for baby and toddler products in the Czech Republic. Feedo helps parents save money and time by delivering products right to their door. The company offers over 540,000 products, including diapers, baby milk, baby food, baby supplies, toys, strollers, car seats, and more.
price ($mm)
rev ($mm)
$28
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 4/22/2015 via BNC Analysis

Windeln.de GmbH, acquired Feedo.cz

synopsis: Munich-based online retailer Windeln.de GmbH has acquired Prague-based Feedo, which also operates in Slovakia and Poland. Founded in 2010, Feedo.cz is an online shop for baby and toddler products. It offers 545,000 products and generated revenues of €6m in 2014.
buyer: Windeln.de GmbH (DB:WDL:$231.88)
Windeln.de GmbH is one of the leading pure-play online retailers specializing in baby and children products in Germany, Austria and Switzerland. The Company offers more than 85,000 products from over 1,000 brands, which young parents can comfortably order from home. "
target: Feedo.cz
Founded in 2010, Feedo.cz is an online shop for baby and toddler products. It offers 545,000 products including diapers, baby milk, baby porridge, baby food, baby supplies, baby care, toys, strollers, car seats, accessories for moms and their children.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 9/25/2012 via BNC Analysis

Suning Appliance Company Limited, will acquire Beijing Redbaby Information Technology Co., Ltd.

synopsis: China's top home appliance retailer, Suning Appliance Co Ltd, is to buy a maternal and infant goods e-commerce website for $66 million.The company's online platform Suning.com, a Chinese answer to Best Buy, will acquire Redbaby.com.cn to widen its product lines in maternal and infant goods and cosmetics.
buyer: Suning Appliance Company Limited (SZSE:00202:$17,515.18)
Suning Appliance Co., Ltd. operates retail chain stores to sell household appliances, electronic products, office equipment, and communication products. "
target: Beijing Redbaby Information Technology Co., Ltd.
Beijing Redbaby Information Technology Co., Ltd. provides Web based baby care products retailing services.
price ($mm)
$66
rev ($mm)
$236
EBITDA ($mm)
EV / rev
0.3x
EV / EBITDA
closed 4/24/2013 via BNC Analysis

Green Cupboards, Inc., acquired EcoMom, Inc.

synopsis: GreenCupboards, an online retailer of more than 25,000 environmentally friendly products for homes and businesses, announced that it has acquired ecomom, an online eco-friendly retailer serving the rapidly growing niche of baby, kids and moms.
buyer parent: etailz, Inc.
buyer: Green Cupboards, Inc.
GreenCupboards is a leading online retailer of eco-friendly products for homes and businesses. The company sells household products such as kitchen cupboard products, including cleaners, countertop sprays, dishwasher soaps, floor cleaners, liquid dish soaps, etc. "
target: EcoMom, Inc.
ecomom.com provides comprehensive, eco-conscious, e-commerce and social shopping which is centered around making it easy to make mindful decisions about the products parents choose to put on, in and around their children and families.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2010 via Market Wire

SproutBaby.com, acquired EcoMom

synopsis: Eco-conscious parenting e-tailer SproutBaby (www.SproutBaby.com) announced it has acquired EcoMom (www.ecomom.com), one of the web's premier eco-parenting blog networks.
buyer: SproutBaby.com
SproutBaby.com is an online source for affordable organic baby food and eco-friendly baby care products for eco-conscious parents. "
target: EcoMom
EcoMom is a global network of women working together to create a healthy and sustainable future. We believe that one of the strongest forces in nature is a network of women and our greatest hope for a better world lies in the maternal instinct to nurture and protect.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/6/2016 via BNC Analysis

Bilna merged with Moxy,

synopsis: Southeast Asia’s leading lady-lifestyle online shopping destination, Moxy, and Indonesia’s top mother-and-baby platform, Bilna, have announced a strategic merger to form MoxyBilna, making it one of the region’s largest e-commerce M&A of its kind to date.
buyer parent: WhatsNew Group
buyer: Moxy
Moxy operates an online platform that offers online retail for consumer goods such as gadgets, personal goods, and home care products. The company is based in Bangkok, Thailand. "
target: Bilna
Bilna operates an e-commerce platform which focuses on baby care and kids products. It sells products for babies, infants, as well as mothers. Bilna was founded in 2012 and is headquartered in Jakarta, Indonesia.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2014 via BusinessWire

Care.com, Inc., acquired Citrus Lane

synopsis: Care.com, the world’s largest online destination for finding and managing family care has acquired Citrus Lane, the leading social commerce platform designed for moms. Based in Mountain View, CA, Citrus Lane is the leading subscription-based social commerce service selling curated products to families on a monthly basis.
buyer: Care.com, Inc. (CRCM:$207.41)
Care.com is the world’s largest online destination for finding and managing family care. The company spans 16 countries, including the US, the United Kingdom, Canada and parts of Western Europe. Care.com’s web and mobile platforms enable families to connect to care providers and caregiving services."
target: Citrus Lane
Citrus Lane is the leading social commerce platform for moms and aims to help families discover and buy the best products for their children, while creating a trusted community in which moms can share.
price ($mm)
$31
rev ($mm)
$12
EBITDA ($mm)
EV / rev
4.1x
EV / EBITDA
closed 6/28/2013 via BusinessWire

Modnique, acquired Totsy, Inc.

synopsis: Modnique, Inc., a global fashion e-commerce retailer, announced it has signed a definitive asset purchase agreement with TOTSY, Inc. Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices.
buyer: Modnique
Modnique.com is a boutique sale event website for all members of the family. Modnique sells designer apparel, jewelry, watches, sunglasses, handbags, home goods, and other premium quality brand name products at discounted prices. "
target: Totsy, Inc.
Headquartered in New York, Totsy is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/1/2015 via BusinessWire

QVC, Inc., acquired Zulily

synopsis: QVC, the global leader in video and ecommerce retail, announced that its parent, Liberty Interactive Corporation has acquired zulily, inc. The company is a leading ecommerce site serving millennial moms and the digital-only generation.
buyer parent: Liberty Interactive Corporation
buyer: QVC, Inc. (QVCA:$10,175.00)
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation, is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. "
target: Zulily (ZU:$1,281.36)
zulily is a retailer obsessed with bringing customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, shoes, home decor, toys, gifts and more.
price ($mm)[EV]
$2,375 [$2,062]
rev ($mm)
$1,281
EBITDA ($mm)
$28
EV / rev
1.7x
EV / EBITDA
76.7x
closed 7/26/2021 via Company Press Release

Equistone Partners Europe, acquired Vertbaudet

synopsis: Equistone Partners Europe, one of Europe’s leading mid-market private equity firms, announced that it has acquired a majority stake in Vertbaudet, Europe’s leading e-commerce platform dedicated to childhood.
buyer: Equistone Partners Europe
Equistone Partners Europe is an independent investment firm that invests as a strategic partner alongside management teams. In each of their markets they look for strong businesses with the potential to grow, supported by their capital and guided by their experience. "
target parent: Alpha Private Equity
target: Vertbaudet
Vertbaudet is Europe’s leading e-commerce platform dedicated to childhood. They offer fashion for babies, kids, mums-to-be, decoration, bed and bath, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/17/2012 via BNC Analysis

Kenkou Holdings, Inc., acquired Angeliebe, Inc.

synopsis: Kenkou Holdings announced that it has decided to acquire 10,001 shares of Angeliebe Inc., which engages in the sale of maternity related products as well as gift related products. Following the transaction, Kenkou will hold a 50.01% stake in Angeliebe.
buyer: Kenkou Holdings, Inc. (SPSE:2928:$1,208.13)
Kenkou Holdings, Inc. is a holding company for companies who manufactures and sells health foods, cosmetics, and dairy products. "
target: Angeliebe, Inc.
Angeliebe, Inc. is a online retailer of maternity and baby clothing, based in Kanagawa, Japan.
price ($mm)
$1.48*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2015 via BNC Analysis

Mahindra Retail Private Limited, acquired Babyoye.com

synopsis: Mahindra Group, which runs one of the country's largest offline stores chain for baby and infant products, has acquired Mumbai-based startup Nest Childcare Services Pvt Ltd, which runs e-commerce site for baby related products under Babyoye.com.
buyer parent: Mahindra Group
buyer: Mahindra Retail Private Limited
Mahindra Retail, apart from distributing toys, games and wellness products under licenses from various international brands, entered the retail market with a unique mother child venture called Mom & Me. "
target: Babyoye.com
Babyoye engages in the online retail of pregnancy infant-care and mother-care products in India. It offers diapers, wipes, and bags; feeding and nursing products; nursery and home products; baby toys; strollers and prams; books and music; and maternity products for mothers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/10/2013 via BNC Analysis

Babyoye.com, will acquire hoopos.com

synopsis: Babyoye.com, an online shop for baby care products, and Hoopos.com, an e-tailer specialising in mother care, baby care and kids’ products, are merging to become one entity. Hoopos offers products across 12 categories including baby essentials, clothes, toys, travel, books and nursery furniture, among others.
buyer: Babyoye.com
Babyoye.com is an online shop for baby care products, based in India. "
target: hoopos.com
Hoopos.com's mission is to deliver a superior online shopping experience and offer their customers the largest collection of fun, developmental, everyday essential, and wellness products from across the globe.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/15/2011 via BNC Analysis

WM Morrison Supermarkets PLC, acquired Kiddiecare.com Limited

synopsis: Wm Morrison Supermarkets PLC made its first foray into the online retail market with the GBP70 million acquisition of online baby products retailer Kiddicare.
buyer: WM Morrison Supermarkets PLC (MRW:$0.00)
WM Morrison is the UK’s fourth largest food retailer with 451 stores. Its business is mainly food and grocery – the weekly shop. "
target: Kiddiecare.com Limited
Established in 1974, Kiddicare is the largest online nursery and baby supplier in the UK.
price ($mm)
$112
rev ($mm)
$60
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA

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hoopos.com

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Geography
Matching Companies
Ticker: DB:WDL
 
 
 
 
 
 
 
 
Windeln.de GmbH
windeln.de is one of the leading pure-play online retailers specializing in baby and children products in Germany, Austria, Switzerland, Italy, the Czech Republic, Slovakia and Poland. The Company also successfully sells baby, toddler and children products to customers in China.
year
2018
rev ($mm)
$231.88
EBITDA ($mm)
($50.93)
EBIT ($mm)
($51.47)
Net Income ($mm)
Employees
423
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