Like Epic Advertising, Inc.

closed 5/18/2010 via PR Newswire

Epic Advertising, Inc. merged with Connexus Corporation,

synopsis: Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and social media company, and Epic Advertising, the world's largest privately-owned performance network and search marketing company announced the completion of their merger, and the formation of Epic Media Group as the parent company.
buyer: Connexus Corporation
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
target: Epic Advertising, Inc.
Epic Advertising is a global online performance network and search marketing company that provides advertisers and agencies with measurable Internet advertising impact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/22/2014 via Company Press Release

LinkedIn Corporation, will acquire Bizo, Inc.

synopsis: LinkedIn has agreed to acquire Bizo, the world's first targeted B2B audience targeting platform and advertising network, and currently reaches more than 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographic.
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn connects the world's professionals to make them more productive and successful. With approximately 277 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. "
target: Bizo, Inc.
Bizo, Inc. is the world's first targeted B2B audience targeting platform and advertising network, and currently reaches more than 45 million targeted business people across thousands of sites on the web.
price ($mm)
$175
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/29/2012 via BNC Analysis

Aktiv Digital, acquired Admax Network Pte Ltd.

synopsis: Mumbai-based online ad network and audience measurement provider Komli Media India Pvt Ltd has acquired Admax Network, a South-east Asian digital media network, for an undisclosed amount. Admax has presence in markets like Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
buyer parent: Komli Media India Pvt. Ltd.
buyer: Aktiv Digital
Aktiv Digital provides digital media solutions for publishers, advertising agencies, and advertisers in the Asia-Pacific market. The company was founded in 2007 and is based in Singapore with additional offices in Singapore, Hong Kong, the Philippines, Malaysia, and China. "
target parent: Softbank Corporation
target: Admax Network Pte Ltd.
Established in 2006, Admax Network is the largest online advertising network in Southeast Asia with offices in Thailand, Malaysia, Singapore, Indonesia, Philippines and Vietnam. Its network combines over 4,600 of the top local and international websites.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/14/2011 via BusinessWire

Yahoo! Inc., acquired interclick, inc.

synopsis: Yahoo! Inc. has completed its tender offer for the outstanding shares of interclick, inc. interclick’s proprietary advertising and technology solutions enable it to dramatically improve data targeted solutions and optimized returns for advertisers.
buyer: Yahoo! Inc. (AABA:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: interclick, inc.
interCLICK.com operates the interCLICK Network, a highly targeted contextual marketing network designed to balance the interests of publishers, advertisers and users. The interCLICK Network combines advanced contextual awareness technology with a large base of top tier publisher sites.
price ($mm)[EV]
$227 [$220]
rev ($mm)
$128
EBITDA ($mm)
$11
EV / rev
2.0x
EV / EBITDA
23.6x
closed 9/14/2011 via Market Wire

Exponential Interactive Inc., acquired Adotube, Inc.

synopsis: Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising.
buyer: Exponential Interactive Inc.
Exponential Interactive Inc. is a technology-enabled media company that delivers innovative products and services. From premium publishers and CPM advertisers to performance marketing and highly engaging video solutions, Exponential delivers results for online advertisers. "
target: Adotube, Inc.
AdoTube™ is the leading global in-stream advertising technology company. AdoTube's powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2011 via BusinessWire

IgnitionOne, Inc., acquired AdJug Ltd

synopsis: IgnitionOne, an international digital marketing technology and solutions company, has acquired AdJug, a leading display advertising exchange for unsold premium inventory. The two companies will integrate their technologies to provide marketers with a solution that simplifies the buying, targeting and measurement of online advertising.
buyer parent: Dentsu Inc.
buyer: IgnitionOne, Inc.
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management, cross-channel attribution and on-site optimization all through a single, simple-to-implement website tag. "
target parent: Hubert Burda Media
target: AdJug Ltd
AdJug Ltd., based in London, Munich and Bangalore, is the largest and longest-running transparent display ad Exchange for premium unsold inventory in Europe. The AdJug Exchange serves three billion+ ad impressions per month to more than 67 million unique users per month.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/8/2011 via GlobeNewswire

SoundBite Communications, Inc., acquired SmartReply, Inc.

synopsis: SoundBite Communications, Inc., a leading global provider of cloud-based proactive customer communications solutions, announced the acquisition of key assets of SmartReply, a mobile marketing pioneer. The acquisition advances SoundBite's position in mobile marketing and significantly expands its penetration in the retail vertical.
buyer: SoundBite Communications, Inc. (SDBT:$48.07)
SoundBite Communications is a leading global provider of cloud-based, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. "
target: SmartReply, Inc.
SmartReply is North America’s largest mobile marketing and mobile advertising provider, with the most comprehensive multi-channel solutions in the industry. SmartReply delivers mobile marketing solutions for approximately 40 companies, including many of the top retail brands in North America.
price ($mm)
$2.56
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/7/2011 via PR Newswire

Batanga, Inc., acquired Adfunky

synopsis: Batanga, Inc., the largest independent digital media company serving the U.S. Hispanic and Latin American markets, announced the acquisition of Adfunky, a fast growing ad network and digital media company founded by Internet veterans to boost the results of advertisers, agencies and publishers.
buyer: Batanga, Inc.
Batanga, Inc. is the largest independent digital media company serving the U.S. Hispanic and Latin American markets. Its holdings include Batanga Network and Batanga.com. Batanga Network reaches the most U.S. Hispanics online, across all categories and demographics. "
target: Adfunky
Based in Argentina, Adfunky is a fast growing ad network and digital media company founded by Internet veterans to boost the results of advertisers, agencies and publishers. The company does business globally with a special focus in Latin America.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2011 via PR Newswire

Reply! Inc., acquired adHUBS Inc.

synopsis: Reply.com, the leading auction marketplace for the acquisition of locally-targeted and category specific customer prospects, has announced the acquisition of adHUBs Inc., a leading publisher of mobile applications.
buyer: Reply! Inc.
Reply.com operates a proprietary auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. "
target: adHUBS Inc.
adHUBS Inc. is a leading publisher of mobile applications. adHUBs has grown rapidly and currently offers over 1000 apps for iPhone and Android devices. Over 3.5 million adHUBs apps have been downloaded.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/2/2010 via PR Newswire

Adsmarket, Ltd., acquired Ergos Media

synopsis: Adsmarket LATAM, a fast-growing performance company in Spain, Portugal and Latin America, recently acquired Ergos Media, the online media network leader in Mexico with strong presence in the whole Latin America.
buyer: Adsmarket, Ltd.
Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions. "
target: Ergos Media
Ergos is a media technology company that provides online advertising services to online advertisers seeking a mass medium to position its brand and also for those seeking direct response initiatives.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/8/2010 via PR Newswire

Selling Source, LLC, acquired Q Interactive

synopsis: Selling Source, LLC announced that it has completed the acquisition of The Q Interactive Network, which includes seven affiliated digital marketing businesses and web properties, including Q Interactive, ClickGen, CoolSavings, Vente, Postmaster Direct, ThruChannel and Right Mail Marketing.
buyer parent: London Bay Capital, LLC
buyer: Selling Source, LLC
Selling Source LLC is the parent company of an integrated group of online advertising, lead generation & data businesses. For more than ten years, Selling Source has pioneered online marketing strategies for specialty finance companies & now serves customers in more than one dozen industry sectors. "
target parent: Intrepid Investments, LLC
target: Q Interactive
Q Interactive provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience. Q Interactive uses a unique combination of behavioral, demographic and transactional data to provide superior campaign performance.
price ($mm)
rev ($mm)
$100
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/21/2010 via Market Wire

Adknowledge, Inc., acquired Hydra Media Group

synopsis: Adknowledge, the largest privately-owned Internet ad network, announced it has completed its acquisition of Hydra Group, a premium CPA (cost-per-acquisition) performance marketing network.
buyer: Adknowledge, Inc.
Adknowledge, a privately-owned internet advertising network, operates a single, auction-based advertiser marketplace at www.bidsystem.com where advertisers can go to solve all of their marketing needs outside of search. "
target: Hydra Media Group
Hydra Media is one of the first action-based online marketing agencies. Through Hydra Network (originally known as LynxTrack), lead generation properties and data mangement services, advertisers earn continuing sales or validated customer lead volume that is profitable.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/10/2010 via BusinessWire

Komli Media India Pvt. Ltd., acquired PostClick

synopsis: Komli Media, India’s largest and most successful digital media network platform, announced that it has acquired PostClick, Australia’s leading premium website representation firm, to become the leading digital media network platform across Asia Pacific. Together, the company now reaches over 30 million monthly unique visitors across the region.
buyer: Komli Media India Pvt. Ltd.
Komli Media is Asia Pacific’s leading digital media network platform. Its digital advertising technologies enable marketers to reach and acquire their audiences and publishers to maximize their revenues. "
target: PostClick
Established in 2001, PostClick is Australia’s leading site representation firm, strategically positioned to offer media agencies and advertisers innovative, fully-optimised business solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/26/2010 via BusinessWire

MediaTrust, acquired Bardon Advisors

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Bardon Advisors
Bardon Advisors is a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/6/2009 via BusinessWire

LIN TV Corp., acquired Red McCombs Media

synopsis: LIN TV Corp, a local television and digital media company, announced the acquisition of Red McCombs Media, LP, an online advertising and media services company. The acquisition significantly expands LIN TV’s local multi-platform offerings by providing national advertising and enhanced services such as targeted display, and rich media.
buyer: LIN TV Corp. (LIN:$652.36)
LIN TV Corp., along with its subsidiaries, is a local multi-platform digital media company, owning and/or operating 27 nationally-affiliated broadcast network television stations in 17 U.S. markets, more than 50 interactive television station and niche web sites and mobile marketing solutions. "
target: Red McCombs Media
Red McCombs Media, LP is an online advertising and media services company. RM Media connects targeted audiences with advertisers and publishers based on demographic, psychographic and consumer behaviors to enhance branding and maximize client return on investment.
price ($mm)[EV]
$7.20 [$10.00]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/27/2009 via PR Newswire

Orange France Telecom Group, acquired UNANIMIS

synopsis: The Orange France Telecom Group is announcing that it has acquired 100% of UNANIMIS, the UK's largest exclusive digital advertising network. Advertisers, buyers and media agencies will now be able to reach over 71.5% of the UK's online population and over 66% of the online population across UK, France, Spain and Poland.
buyer: Orange France Telecom Group (ENXTPA:ORA:$51,416.46)
France Telecom-Orange is the number three mobile operator and the number one provider of broadband internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. "
target: UNANIMIS
Founded in 2001 Unanimis is the UK’s largest exclusive digital advertising network, specialising in branded and performance display advertising, reaching over 69% of the UK online population (approximately 25.6 million unique users per month).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2009 via BusinessWire

Ybrant Digital, acquired Max Interactive Pty Ltd.

synopsis: Ybrant Digital, the leading provider of digital marketing solutions, announced the acquisition of privately owned Max Interactive, the top Ad network in Australia.
buyer: Ybrant Digital (BSE:532368:$325.42)
Ybrant Digital offers comprehensive end-to-end digital marketing services to direct marketers, brand advertisers and marketing agencies. Ybrant focuses on harnessing the marketing power of the digital media. Ybrant Digital has presence in US, Europe and Asia. "
target: Max Interactive Pty Ltd.
Max Interactive is an independent Interactive Sales and Marketing Network established in Australia October 2001.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/5/2009 via PR Newswire

Hi-Media Group, will acquire AdLINK Media

synopsis: Hi-media, the online media group, announced the signature of an agreement protocol with respect to the acquisition of AdLINK Media, the display advertising network of AdLINK Internet Media AG. The acquisition will make Hi-media the European leader in Internet audience monetization.
buyer: Hi-Media Group (ENXTPA:ADUX:$28.01)
Hi-media, the online media group, is one of the top Internet publishers in the world with more than 50 million unique visitors per month on its proprietary websites. Hi-media is also a leading European player in online advertising and electronic payment. "
target parent: United Internet AG
target: AdLINK Media
AdLINK Media is Europe’s leading independent online Marketing agent specialised in display Marketing. It has established offices in 13 countries since the company was founded in 1996.
price ($mm)
$24
rev ($mm)
$41
EBITDA ($mm)
EV / rev
1.0x
EV / EBITDA
closed 7/1/2009 via BusinessWire

Sapient Corporation, acquired Nitro Group

synopsis: Sapient announced that it has completed its acquisition of Nitro Group Ltd., a leading global advertising network that serves major clients including Mars, ConAgra, Volvo, Nike and Foot Locker.
buyer: Sapient Corporation
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace. "
target: Nitro Group
Nitro Group is a global communications network that spans seven offices around the world. Nitro facilitates measurable business growth for leading clients through a results-oriented approach that combines communications with business strategy, digital innovation and branded entertainment.
price ($mm)
$31
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/15/2008 via paidContent.org

Technorati, acquired AdEngage

synopsis: Technorati has bought a small LA-based online ad network AdEngage. Terms of the deal were not disclosed. AdEngage was founded in 2004, and according to the company, serves about 12 billion ads on 4,000 sites each year, most of them smaller sites than Technorati’s own new-ish ad network.
buyer: Technorati (SYNC:$108.71)
Technorati is an Internet search engine for searching blogs, competing with Google and Yahoo. Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media. "
target: AdEngage
AdEngage operates a major online advertising network that displays ads on more than 2500 websites and works with thousands of advertisers to display over 10 billion ads every month.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2010 via PR Newswire

Epic Advertising, Inc. merged with Connexus Corporation,

synopsis: Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and social media company, and Epic Advertising, the world's largest privately-owned performance network and search marketing company announced the completion of their merger, and the formation of Epic Media Group as the parent company.
buyer: Connexus Corporation
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
target: Epic Advertising, Inc.
Epic Advertising is a global online performance network and search marketing company that provides advertisers and agencies with measurable Internet advertising impact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2010 via PR Newswire

Epic Advertising, Inc. merged with Connexus Corporation,

synopsis: Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and social media company, and Epic Advertising, the world's largest privately-owned performance network and search marketing company announced the completion of their merger, and the formation of Epic Media Group as the parent company.
buyer: Connexus Corporation
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
target: Epic Advertising, Inc.
Epic Advertising is a global online performance network and search marketing company that provides advertisers and agencies with measurable Internet advertising impact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/12/2007 via BusinessWire

Connexus, acquired AdModus

synopsis: Connexus has completed the purchase of the technology assets of AdModus, developer of a proprietary ad serving technology featuring multi-variant targeting capabilities that help advertisers and publishers optimize the value of their media spends and inventory.
buyer parent: Insight Venture Partners
buyer: Connexus
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
target: AdModus
AdModus is a revenue optimization online advertising company. Leveraging its market-leading multi-variant targeting technology (contextual, behavioral, geo), AdModus works with publishers to optimize the value of their media inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/13/2006 via Company Press Release

Netblue merged with Vendare Media,

synopsis: Vendare, an innovator in comprehensive media and marketing solutions, and Netblue, a pioneer in high volume, performance-based online customer acquisition, have signed an agreement to merge the two companies.
buyer parent: Insight Venture Partners
buyer: Vendare Media
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
target: Netblue
Since 2002, Netblue's online performance-based marketing platform has delivered millions of profitable customers and qualified leads to advertisers, all on a pay-for-performance basis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/18/2010 via PR Newswire

Epic Advertising, Inc. merged with Connexus Corporation,

synopsis: Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and social media company, and Epic Advertising, the world's largest privately-owned performance network and search marketing company announced the completion of their merger, and the formation of Epic Media Group as the parent company.
buyer: Connexus Corporation
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
target: Epic Advertising, Inc.
Epic Advertising is a global online performance network and search marketing company that provides advertisers and agencies with measurable Internet advertising impact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/22/2014 via Company Press Release

LinkedIn Corporation, will acquire Bizo, Inc.

synopsis: LinkedIn has agreed to acquire Bizo, the world's first targeted B2B audience targeting platform and advertising network, and currently reaches more than 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographic.
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn connects the world's professionals to make them more productive and successful. With approximately 277 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. "
target: Bizo, Inc.
Bizo, Inc. is the world's first targeted B2B audience targeting platform and advertising network, and currently reaches more than 45 million targeted business people across thousands of sites on the web.
price ($mm)
$175
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/29/2012 via BNC Analysis

Aktiv Digital, acquired Admax Network Pte Ltd.

synopsis: Mumbai-based online ad network and audience measurement provider Komli Media India Pvt Ltd has acquired Admax Network, a South-east Asian digital media network, for an undisclosed amount. Admax has presence in markets like Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
buyer parent: Komli Media India Pvt. Ltd.
buyer: Aktiv Digital
Aktiv Digital provides digital media solutions for publishers, advertising agencies, and advertisers in the Asia-Pacific market. The company was founded in 2007 and is based in Singapore with additional offices in Singapore, Hong Kong, the Philippines, Malaysia, and China. "
target parent: Softbank Corporation
target: Admax Network Pte Ltd.
Established in 2006, Admax Network is the largest online advertising network in Southeast Asia with offices in Thailand, Malaysia, Singapore, Indonesia, Philippines and Vietnam. Its network combines over 4,600 of the top local and international websites.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/14/2011 via BusinessWire

Yahoo! Inc., acquired interclick, inc.

synopsis: Yahoo! Inc. has completed its tender offer for the outstanding shares of interclick, inc. interclick’s proprietary advertising and technology solutions enable it to dramatically improve data targeted solutions and optimized returns for advertisers.
buyer: Yahoo! Inc. (AABA:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: interclick, inc.
interCLICK.com operates the interCLICK Network, a highly targeted contextual marketing network designed to balance the interests of publishers, advertisers and users. The interCLICK Network combines advanced contextual awareness technology with a large base of top tier publisher sites.
price ($mm)[EV]
$227 [$220]
rev ($mm)
$128
EBITDA ($mm)
$11
EV / rev
2.0x
EV / EBITDA
23.6x
closed 9/14/2011 via Market Wire

Exponential Interactive Inc., acquired Adotube, Inc.

synopsis: Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising.
buyer: Exponential Interactive Inc.
Exponential Interactive Inc. is a technology-enabled media company that delivers innovative products and services. From premium publishers and CPM advertisers to performance marketing and highly engaging video solutions, Exponential delivers results for online advertisers. "
target: Adotube, Inc.
AdoTube™ is the leading global in-stream advertising technology company. AdoTube's powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2011 via BusinessWire

IgnitionOne, Inc., acquired AdJug Ltd

synopsis: IgnitionOne, an international digital marketing technology and solutions company, has acquired AdJug, a leading display advertising exchange for unsold premium inventory. The two companies will integrate their technologies to provide marketers with a solution that simplifies the buying, targeting and measurement of online advertising.
buyer parent: Dentsu Inc.
buyer: IgnitionOne, Inc.
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management, cross-channel attribution and on-site optimization all through a single, simple-to-implement website tag. "
target parent: Hubert Burda Media
target: AdJug Ltd
AdJug Ltd., based in London, Munich and Bangalore, is the largest and longest-running transparent display ad Exchange for premium unsold inventory in Europe. The AdJug Exchange serves three billion+ ad impressions per month to more than 67 million unique users per month.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/8/2011 via GlobeNewswire

SoundBite Communications, Inc., acquired SmartReply, Inc.

synopsis: SoundBite Communications, Inc., a leading global provider of cloud-based proactive customer communications solutions, announced the acquisition of key assets of SmartReply, a mobile marketing pioneer. The acquisition advances SoundBite's position in mobile marketing and significantly expands its penetration in the retail vertical.
buyer: SoundBite Communications, Inc. (SDBT:$48.07)
SoundBite Communications is a leading global provider of cloud-based, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. "
target: SmartReply, Inc.
SmartReply is North America’s largest mobile marketing and mobile advertising provider, with the most comprehensive multi-channel solutions in the industry. SmartReply delivers mobile marketing solutions for approximately 40 companies, including many of the top retail brands in North America.
price ($mm)
$2.56
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/7/2011 via PR Newswire

Batanga, Inc., acquired Adfunky

synopsis: Batanga, Inc., the largest independent digital media company serving the U.S. Hispanic and Latin American markets, announced the acquisition of Adfunky, a fast growing ad network and digital media company founded by Internet veterans to boost the results of advertisers, agencies and publishers.
buyer: Batanga, Inc.
Batanga, Inc. is the largest independent digital media company serving the U.S. Hispanic and Latin American markets. Its holdings include Batanga Network and Batanga.com. Batanga Network reaches the most U.S. Hispanics online, across all categories and demographics. "
target: Adfunky
Based in Argentina, Adfunky is a fast growing ad network and digital media company founded by Internet veterans to boost the results of advertisers, agencies and publishers. The company does business globally with a special focus in Latin America.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2011 via PR Newswire

Reply! Inc., acquired adHUBS Inc.

synopsis: Reply.com, the leading auction marketplace for the acquisition of locally-targeted and category specific customer prospects, has announced the acquisition of adHUBs Inc., a leading publisher of mobile applications.
buyer: Reply! Inc.
Reply.com operates a proprietary auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. "
target: adHUBS Inc.
adHUBS Inc. is a leading publisher of mobile applications. adHUBs has grown rapidly and currently offers over 1000 apps for iPhone and Android devices. Over 3.5 million adHUBs apps have been downloaded.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/2/2010 via PR Newswire

Adsmarket, Ltd., acquired Ergos Media

synopsis: Adsmarket LATAM, a fast-growing performance company in Spain, Portugal and Latin America, recently acquired Ergos Media, the online media network leader in Mexico with strong presence in the whole Latin America.
buyer: Adsmarket, Ltd.
Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions. "
target: Ergos Media
Ergos is a media technology company that provides online advertising services to online advertisers seeking a mass medium to position its brand and also for those seeking direct response initiatives.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/8/2010 via PR Newswire

Selling Source, LLC, acquired Q Interactive

synopsis: Selling Source, LLC announced that it has completed the acquisition of The Q Interactive Network, which includes seven affiliated digital marketing businesses and web properties, including Q Interactive, ClickGen, CoolSavings, Vente, Postmaster Direct, ThruChannel and Right Mail Marketing.
buyer parent: London Bay Capital, LLC
buyer: Selling Source, LLC
Selling Source LLC is the parent company of an integrated group of online advertising, lead generation & data businesses. For more than ten years, Selling Source has pioneered online marketing strategies for specialty finance companies & now serves customers in more than one dozen industry sectors. "
target parent: Intrepid Investments, LLC
target: Q Interactive
Q Interactive provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience. Q Interactive uses a unique combination of behavioral, demographic and transactional data to provide superior campaign performance.
price ($mm)
rev ($mm)
$100
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/21/2010 via Market Wire

Adknowledge, Inc., acquired Hydra Media Group

synopsis: Adknowledge, the largest privately-owned Internet ad network, announced it has completed its acquisition of Hydra Group, a premium CPA (cost-per-acquisition) performance marketing network.
buyer: Adknowledge, Inc.
Adknowledge, a privately-owned internet advertising network, operates a single, auction-based advertiser marketplace at www.bidsystem.com where advertisers can go to solve all of their marketing needs outside of search. "
target: Hydra Media Group
Hydra Media is one of the first action-based online marketing agencies. Through Hydra Network (originally known as LynxTrack), lead generation properties and data mangement services, advertisers earn continuing sales or validated customer lead volume that is profitable.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/10/2010 via BusinessWire

Komli Media India Pvt. Ltd., acquired PostClick

synopsis: Komli Media, India’s largest and most successful digital media network platform, announced that it has acquired PostClick, Australia’s leading premium website representation firm, to become the leading digital media network platform across Asia Pacific. Together, the company now reaches over 30 million monthly unique visitors across the region.
buyer: Komli Media India Pvt. Ltd.
Komli Media is Asia Pacific’s leading digital media network platform. Its digital advertising technologies enable marketers to reach and acquire their audiences and publishers to maximize their revenues. "
target: PostClick
Established in 2001, PostClick is Australia’s leading site representation firm, strategically positioned to offer media agencies and advertisers innovative, fully-optimised business solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/26/2010 via BusinessWire

MediaTrust, acquired Bardon Advisors

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Bardon Advisors
Bardon Advisors is a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/6/2009 via BusinessWire

LIN TV Corp., acquired Red McCombs Media

synopsis: LIN TV Corp, a local television and digital media company, announced the acquisition of Red McCombs Media, LP, an online advertising and media services company. The acquisition significantly expands LIN TV’s local multi-platform offerings by providing national advertising and enhanced services such as targeted display, and rich media.
buyer: LIN TV Corp. (LIN:$652.36)
LIN TV Corp., along with its subsidiaries, is a local multi-platform digital media company, owning and/or operating 27 nationally-affiliated broadcast network television stations in 17 U.S. markets, more than 50 interactive television station and niche web sites and mobile marketing solutions. "
target: Red McCombs Media
Red McCombs Media, LP is an online advertising and media services company. RM Media connects targeted audiences with advertisers and publishers based on demographic, psychographic and consumer behaviors to enhance branding and maximize client return on investment.
price ($mm)[EV]
$7.20 [$10.00]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/27/2009 via PR Newswire

Orange France Telecom Group, acquired UNANIMIS

synopsis: The Orange France Telecom Group is announcing that it has acquired 100% of UNANIMIS, the UK's largest exclusive digital advertising network. Advertisers, buyers and media agencies will now be able to reach over 71.5% of the UK's online population and over 66% of the online population across UK, France, Spain and Poland.
buyer: Orange France Telecom Group (ENXTPA:ORA:$51,416.46)
France Telecom-Orange is the number three mobile operator and the number one provider of broadband internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. "
target: UNANIMIS
Founded in 2001 Unanimis is the UK’s largest exclusive digital advertising network, specialising in branded and performance display advertising, reaching over 69% of the UK online population (approximately 25.6 million unique users per month).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2009 via BusinessWire

Ybrant Digital, acquired Max Interactive Pty Ltd.

synopsis: Ybrant Digital, the leading provider of digital marketing solutions, announced the acquisition of privately owned Max Interactive, the top Ad network in Australia.
buyer: Ybrant Digital (BSE:532368:$325.42)
Ybrant Digital offers comprehensive end-to-end digital marketing services to direct marketers, brand advertisers and marketing agencies. Ybrant focuses on harnessing the marketing power of the digital media. Ybrant Digital has presence in US, Europe and Asia. "
target: Max Interactive Pty Ltd.
Max Interactive is an independent Interactive Sales and Marketing Network established in Australia October 2001.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/5/2009 via PR Newswire

Hi-Media Group, will acquire AdLINK Media

synopsis: Hi-media, the online media group, announced the signature of an agreement protocol with respect to the acquisition of AdLINK Media, the display advertising network of AdLINK Internet Media AG. The acquisition will make Hi-media the European leader in Internet audience monetization.
buyer: Hi-Media Group (ENXTPA:ADUX:$28.01)
Hi-media, the online media group, is one of the top Internet publishers in the world with more than 50 million unique visitors per month on its proprietary websites. Hi-media is also a leading European player in online advertising and electronic payment. "
target parent: United Internet AG
target: AdLINK Media
AdLINK Media is Europe’s leading independent online Marketing agent specialised in display Marketing. It has established offices in 13 countries since the company was founded in 1996.
price ($mm)
$24
rev ($mm)
$41
EBITDA ($mm)
EV / rev
1.0x
EV / EBITDA
closed 7/1/2009 via BusinessWire

Sapient Corporation, acquired Nitro Group

synopsis: Sapient announced that it has completed its acquisition of Nitro Group Ltd., a leading global advertising network that serves major clients including Mars, ConAgra, Volvo, Nike and Foot Locker.
buyer: Sapient Corporation
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace. "
target: Nitro Group
Nitro Group is a global communications network that spans seven offices around the world. Nitro facilitates measurable business growth for leading clients through a results-oriented approach that combines communications with business strategy, digital innovation and branded entertainment.
price ($mm)
$31
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/15/2008 via paidContent.org

Technorati, acquired AdEngage

synopsis: Technorati has bought a small LA-based online ad network AdEngage. Terms of the deal were not disclosed. AdEngage was founded in 2004, and according to the company, serves about 12 billion ads on 4,000 sites each year, most of them smaller sites than Technorati’s own new-ish ad network.
buyer: Technorati (SYNC:$108.71)
Technorati is an Internet search engine for searching blogs, competing with Google and Yahoo. Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media. "
target: AdEngage
AdEngage operates a major online advertising network that displays ads on more than 2500 websites and works with thousands of advertisers to display over 10 billion ads every month.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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