Like GoDigital

closed 7/1/2010 via

Acxiom Corporation, acquired GoDigital

synopsis: Acxiom® Corporation has acquired a controlling interest in GoDigital, a data quality and precision marketing company in Sao Paulo and Porto Alegre, Brazil. Founded in 2000, GoDigital has two unique, proprietary products – GoQuality and Claridata.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: GoDigital
Founded in 2000, GoDigital has two unique, proprietary products – GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.
price ($mm)
$12*
rev ($mm)
$8
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 11/2/2020 via BusinessWire

Campaign Monitor, acquired Selligent Marketing Cloud

synopsis: CM Group, through its subsidiary Campaign Monitor Europe UK LTD, has acquired Selligent Marketing Cloud, an intelligent omnichannel marketing cloud platform based in Belgium. With the acquisition of Selligent, CM Group now serves businesses across all major global industries and segments, from enterprises to small businesses.
buyer parent: CM Group
buyer: Campaign Monitor
Campaign Monitor is a global technology company and provider of a powerful email marketing platform. With its drag-and-drop builder, visual journey designer, creative marketing strategies, and real-time performance metrics, Campaign Monitors has everything businesses need to succeed. "
target parent: HGGC, LLC
target: Selligent Marketing Cloud
Belgium-based Selligent is an intelligent omnichannel marketing cloud platform. The company's dynamic technology provides actionable insights that empower companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/4/2019 via BusinessWire

Centerbridge Capital Partners, will purchase Marketing Platform and Commerce Software from IBM

synopsis: Centerbridge Partners, L.P. and IBM announced a definitive agreement under which Centerbridge will acquire IBM’s marketing platform and commerce software offerings. The offerings include marketing automation tools, marketing analytics, an AI-powered content management system, an open ecosystem connector, and robust services.
buyer: Centerbridge Capital Partners
Centerbridge Partners, L.P. is a private investment management firm employing a flexible approach across investment disciplines—from private equity to credit and related strategies, and real estate—in an effort to find the most attractive opportunities for their investors and business partners. "
seller: IBM (IBM:$73,779.00)
IBM’s marketing platform and commerce software offerings include marketing automation tools, marketing analytics, an AI-powered content management system, an open ecosystem connector, and robust services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/25/2018 via BusinessWire

Mediafly, acquired Alinean

synopsis: Mediafly, a mobile sales enablement solution that enhances how sales organizations engage buyers, has announced the acquisition of Alinean, Inc., a software and consulting company dedicated to empowering B2B sales and marketing teams to better communicate and quantify the value of their products and solutions to buyers.
buyer: Mediafly
Mediafly is a mobile sales enablement solution that enhances how brands engage prospective buyers. By using Mediafly’s technology, marketing and sales teams are able to deliver custom, dynamic sales presentations quickly and efficiently, engaging customers with insights that are relevant to them. "
target: Alinean
Alinean empowers B2B companies to better connect, engage and sell to today's economic-focused buyer via the development and delivery of value messaging, interactive sales/marketing tools and sales training.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/6/2017 via GlobeNewswire

Quark Inc., acquired Docurated

synopsis: Quark Software, a company that develops a content automation platform, announced it has acquired Docurated, the creators of enterprise sales enablement solutions. Since its inception in 2012, Docurated has been recognized as a pioneer in SaaS-based enterprise sales and marketing software.
buyer parent: Parallax Capital Partners LLC
buyer: Quark Inc.
Quark Software Inc. develops a content automation platform that helps large organizations streamline the creation, management, publishing and delivery of business-critical content. Their solutions automate the process with reusable Smart Content components that can be dynamically assembled. "
target: Docurated
Since its inception in 2012, Docurated has been recognized as a pioneer in SaaS-based enterprise sales and marketing software. Docurated helps customers see and understand everything about their content so they can have precise customer interactions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/18/2017 via PR Newswire

Zeta Global, acquired Boomtrain

synopsis: Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced that it has acquired Boomtrain, a machine learning driven marketing technology platform that uses AI to drive personalized messaging across all digital touchpoints.
buyer parent: Investcorp
buyer: Zeta Global
Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud and professional services help 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. "
target: Boomtrain
Boomtrain is the only scalable marketing platform with artificial intelligence at its core, enabling brands to better understand and communicate with their customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2017 via Company Press Release

Eversfrank Group, acquired Novadex GmbH

synopsis: The Eversfrank Group announced that it has acquired Novadex GmbH, a provider of expert cloud solutions for marketing. With its product portfolio, Novadex allows customers to create personalized, cross-channel marketing communication.
buyer: Eversfrank Group
Eversfrank Group is one of Germany's largest independent print and media service providers. Their services include high-volume & high-value printing multichannel marketing solutions, and direct marketing products. Their software system unites product data, advertising media planning and publishing. "
target: Novadex GmbH
Established in 2011, Novadex provides expert cloud solutions for marketing. Their solutions allow customers to create personalized, cross-channel marketing communication. With the professional solutions by Novadex, customers can increase their marketing efficiency significantly.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via PR Web

ADEXT, acquired MyCampaign

synopsis: ADEXT, a company that delivers superior advertising returns to SMBs through fully automated campaigns using machine learning, has acquired MyCampaign / MiCampaña.com, an artificial intelligence (AI) sales and marketing automation platform.
buyer: ADEXT
ADEXT delivers superior advertising returns to SMBs through fully automated campaigns using machine learning. ADEXT is based in Palo Alto, CA. "
target: MyCampaign
MyCampaign / MiCampaña is an artificial intelligence (AI) sales and marketing automation platform based in Mexico City, seeking to repurpose talent by eliminating all human intervention within the sales and marketing process thus eliminating the need for expensive labor and technical skills.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 12/15/2015 via Market Wire

Insite Software, acquired Storyworks1

synopsis: Insite Software, a leading provider of business-to-business commerce and data-driven solutions for manufacturers and distributors, announced it has acquired mobile sales enablement and digital content delivery platform provider, Storyworks1.
buyer: Insite Software
Insite Software powers the Connected Commerce Suite (CCS) for leading global manufacturers and distributors that brings together commerce, channels and content/data to drive better B2B buyer and B2C user experiences and higher sales. "
target: Storyworks1
Storyworks1 is an enterprise-class digital content delivery platform for organizations with large, account-based sales operations. Storyworks1 is a Software-as-a-Service platform that provides marketing information to the field, while reporting key data on sales activity to management.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/2/2015 via BNC Analysis

American Capital, Ltd., acquired BrandMuscle, Inc.

synopsis: The Riverside Co. has sold Brandmuscle, a marketing technology and services company with 210 employees in downtown Cleveland. Cleveland-based Riverside sold its majority stake to another private equity firm: American Capital Equity III LP of Bethesda, Md.
buyer: American Capital, Ltd. (ACAS:$679.00)
American Capital, both directly and through its global asset management business, originates, underwrites and manages investments in middle market private equity, leveraged finance, real estate, energy & infrastructure and structured products. "
target parent: The Riverside Company
target: BrandMuscle, Inc.
Brandmuscle helps clients increase sales by providing tools to easily and quickly develop customized, local marketing campaigns. It combines front-end marketing resource management software with integrated execution capabilities for an end-to-end offering supporting local marketing programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/9/2015 via Company Press Release

Cloud4Wi, Inc., acquired isProximity

synopsis: Cloud4Wi, creator of an award-winning platform that revolutionizes Guest Wi-Fi, announced its acquisition of Hadabean, the Italian company that has developed the cloud marketing solution, isProximity. The isProximity Cloud Platform can deliver powerful proximity marketing campaigns through Beacon and Mobile App.
buyer: Cloud4Wi, Inc.
Cloud4Wi is a cloud-based platform that revolutionizes Guest Wi-Fi at retail stores, restaurants, coffee shops and other venues. Using their platform and web applications, businesses can offer improved Guest Wi-Fi that engages with customers in real time to increase customer loyalty and retention. "
target: isProximity
isProximity is a cloud marketing solution developed by Hadabean. The isProximity Cloud Platform can deliver powerful proximity marketing campaigns through Beacon and Mobile App The company is based in Cascina, Italy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/12/2015 via PE Hub

HGGC, LLC, acquired Selligent SA

synopsis: Middle market private equity firm HGGC is expected to announce an acquisition of a European automated marketing software company called Selligent.
buyer: HGGC, LLC
HGGC is a leading middle-market private equity firm with over $2.4 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its "Advantaged Investing" model that enables the firm to source and acquire scalable businesses at attractive multiples. "
target: Selligent SA
Selligent is a European provider of CRM solutions (Customer Relationship Management). It has established itself as a specialist in collaborative solutions aimed at boosting the organisation and action of teams in direct contact with customers, prospects and business relationships.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/24/2015 via BNC Analysis

Propago LLC, purchased Argosy from Nationwide Argosy Solutions

synopsis: Propago LLC announced it has completed the acquisition of the Argosy platform from Nationwide Argosy Solutions. The Argosy platform has become a leading Marketing Assets Management and Fulfillment Application helping corporations manufacture, manage and distribute a variety of marketing supplies.
buyer: Propago LLC
Propago LLC is the owner and operator of the propago platform. Propago brings the physical and digital marketing worlds together in a single cloud based platform, allowing marketers to better manage the complexities of distributing their brand and marketing materials. "
seller: Nationwide Argosy Solutions
Argosy is a proprietary marketing management platform creatded by Nationwide Argosy Solutions. Nationwide provides turnkey services for businesses and marketing communications firms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/11/2015 via BusinessWire

Joe Wang, Kennet Partners, acquired TreeHouse Interactive

synopsis: TreeHouse Interactive™, the technology leader in SaaS-based partner relationship management (PRM), announced that Kennet Partners and co-investor Joe Wang have acquired majority ownership of the software company.
buyer: Kennet Partners
buyer: Joe Wang
Kennet is a leading international private equity firm that invests in growth companies in North America and Europe. Kennet invests in technology and technology-enabled business services, offering expansion capital to businesses that want to accelerate growth and build exceptional shareholder value. "
target: TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts.
price ($mm)
$17
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/28/2014 via PR Web

Zift Solutions, Inc., acquired Marketing Advocate

synopsis: Zift Solutions, a leading provider of channel marketing automation solutions, announced that it has acquired Marketing Advocate (a Teakwood Capital Company), a fellow Gartner “Cool Vendor” and longtime innovator in the channel marketing and Through Partner Marketing Automation (TPMA) space.
buyer: Zift Solutions, Inc.
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. The platform automates co-branded marketing, empowers collaborative selling and measures results with powerful analytics. "
target parent: Teakwood Capital
target: Marketing Advocate
Marketing Advocate has developed from a boutique technology firm into a leading Through-Partner Marketing Automation (TPMA) software provider. Marketing Advocate has a growing client base ranging from small and mid-sized businesses to divisions of large, global enterprises.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/11/2013 via Company Press Release

Oracle Corporation, acquired Eloqua Corporation

synopsis: Oracle completed the acquisition of Eloqua, a maker of marketing automation software, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of the companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences.
buyer: Oracle Corporation (ORCL:$39,766.00)
Oracle Corporation is the world's largest enterprise software company. The company is a leading provider of systems software, including database management, application development, and application server software. "
target: Eloqua Corporation
Eloqua is the marketing system of record for modern marketers. The company's cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.
price ($mm)[EV]
$835 [$750]
rev ($mm)
$90
EBITDA ($mm)
EV / rev
9.7x
EV / EBITDA
closed 12/4/2012 via Market Wire

Infor, acquired Orbis Group of Companies

synopsis: Infor announced the acquisition of Orbis Global, a leading provider of SaaS-based marketing resource management software to large and mid-market companies. Orbis Global is a significant addition to the Infor Epiphany suite, enhancing marketing lifecycle management to enable faster, more effective decision making from marketing, sales and service.
buyer parent: Golden Gate Capital
buyer: Infor
Infor is the world's third-largest supplier of enterprise applications and services, helping more than 70,000 large and mid-size companies improve operations and drive growth across numerous industry sectors. "
target: Orbis Group of Companies
Orbis Global is a leading cloud-based Marketing Resource Management (MRM) software company. Their solution, Orbis MRM, helps large and medium sized marketing departments manage a large spectrum of processes including: planning, ROI measurement, budgeting and spend management and more.
price ($mm)
$12
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2012 via BusinessWire

SpinSix merged with Off Madison Ave,

synopsis: Off Madison Ave, a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms, announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members.
buyer: Off Madison Ave
Off Madison Ave is a Phoenix-based integrated marketing firm. Their capabilities include branding, user experience design, creative content generation, online and social media marketing and campaigning, Web design, mobile and Web applications, Web development, and public relations. "
target: SpinSix
SpinSix is an integrated marketing agency specializing in interactive experiences, lead generation, relationship marketing, brand development, visual design and measurement, and optimization of client campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/29/2012 via PE Hub

Centiv Services, LLC, will acquire BrandMuscle, Inc.

synopsis: The Riverside Company has signed a definitive purchase agreement to acquire Cleveland-based BrandMuscle, a provider of full-service distributed marketing technology. BrandMuscle will join Riverside’s platform Centiv Services, which develops and executes localized marketing campaigns.
buyer parent: The Riverside Company
buyer: Centiv Services, LLC
Centiv Services, LLC is a Chicago-based marketing services company. Centiv offers a comprehensive marketing automation platform that provides tools to develop customized, local marketing campaigns that can be designed, produced and fulfilled with short turnaround times. "
target parent: Alta Communications
target: BrandMuscle, Inc.
Founded in 2000, BrandMuscle provides localized campaigns for national companies with local marketing needs through an online software tool that allows clients to create customized local marketing material (print and digital) that comply with both internal brand standards and regulations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/29/2011 via BNC Analysis

Wedia SA, acquired Brandproject AB

synopsis: Wedia SA announced that it has completed its acquisition of Swedish company BrandProject AB. Financial details were not disclosed. BrandProject provides a software suite to manage the marketing projects of a company.
buyer: Wedia SA (ENXTPA:ALWED:$8.31)
WEDIA is the most experienced print+web+mobile marketing asset management (MAM) provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print, and mobile. "
target: Brandproject AB
Brandproject provides state of the art Marketing Resource Management (MRM)-solutions for global companies that want to improve their way-of-working with marketing assets - faster, more cost-efficient and in a standardized manner which supports regulatory directives.
price ($mm)
rev ($mm)
$1
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/1/2010 via

Acxiom Corporation, acquired GoDigital

synopsis: Acxiom® Corporation has acquired a controlling interest in GoDigital, a data quality and precision marketing company in Sao Paulo and Porto Alegre, Brazil. Founded in 2000, GoDigital has two unique, proprietary products – GoQuality and Claridata.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: GoDigital
Founded in 2000, GoDigital has two unique, proprietary products – GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.
price ($mm)
$12*
rev ($mm)
$8
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 7/4/2018 via Company Press Release

Interpublic Group of Companies, Inc., acquired Acxiom Marketing Solutions

synopsis: Acxiom, the data foundation for the world's best marketers, announced that the acquisition of Acxiom by Interpublic Group is complete. Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
buyer: Interpublic Group of Companies, Inc. (NYSE: IPG:$8,319.90)
Interpublic is one of the world’s premier advertising and marketing services companies. Their agency brands deliver custom marketing solutions to many of the world’s largest advertisers. They cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising."
target: Acxiom Marketing Solutions (ACXM:$917.41)
Acxiom provides the data foundation for the world’s best marketers. Acxiom Marketing Solutions is the leading provider of data solutions for powering exceptional customer experiences and includes all of Acxiom's data and data services.
price ($mm)
$2,300
rev ($mm)
$706
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 2/15/2018 via BusinessWire

LiveRamp, acquired Pacific Data Partners

synopsis: LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, has acquired Pacific Data Partners, the largest global B2B data marketplace, to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp's IdentityLink transforms the technology platforms used by their clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. "
target: Pacific Data Partners
Pacific Data Partners is the largest global B2B data marketplace. Working with top tier partners and over 700+ sources, Pacific Data Partners is building one of the most comprehensive and accurate datasets of professional, firmographic and technographic data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Arbor Technologies, Inc.

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Arbor, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Arbor Technologies, Inc.
Arbor (formerly known as Pippio) operates the first marketplace for people-based data. Publishers and app developers are empowered to surface, value, and fully monetize their data asset in a privacy-friendly, transparent manner.
price ($mm)
$140
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Circulate

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Circulate, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Circulate
Circulate helps publishers, networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. It advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/1/2016 via BusinessWire

Zeta Interactive Corporation, acquired Acxiom Impact

synopsis: Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, announced that it has acquired Acxiom's award-winning email services unit, Acxiom Impact. Acxiom Impact enable brands and agencies to connect with people across channels.
buyer parent: Investcorp
buyer: Zeta Interactive Corporation
Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. "
target parent: Acxiom Corporation
target: Acxiom Impact (ACXM:$867.99)
With a focus on the consumer experience and marketing optimization, Acxiom Impact delivers billions of highly targeted emails per year, manage thousands of terabytes of data for their clients, and provide big brands with the confidence, scale and accountability needed to win in fast-moving markets.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/3/2015 via BNC Analysis

Acxiom Corporation, purchased Advanced-Advertising Unit from The Allant Group, Inc.

synopsis: Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing. Allant Group's Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their SaaS solution Audience Interconnect.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom is an enterprise data, analytics and software-as-a-service Company that fuses trust, experience and scale to fuel data-driven results. Acxiom is an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. "
seller parent: MidOcean Partners
seller: The Allant Group, Inc.
Allant offers advanced TV advertising software and data products as well as data and analytic driven marketing and advertising services. Their Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their data-enabled software.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2015 via PE Hub

Charlesbank Capital Partners LLC, M/C Partners, acquired Acxiom Information Technology

synopsis: Charlesbank Capital Partners and M/C Partners announced they have closed their acquisition of the IT Outsourcing business of Acxiom. Acxiom IT addresses all IT needs from hosting to cloud advisory.
buyer: M/C Partners
buyer: Charlesbank Capital Partners LLC
Based in Boston and New York, Charlesbank Capital Partners is a middle-market private equity investment firm managing more than $3 billion of capital. Charlesbank focuses on management-led buyouts and growth capital financings. "
target parent: Acxiom Corporation
target: Acxiom Information Technology
Acxiom IT provides infrastructure management solutions that help clients deliver better, faster, more cost-effective results. Addressing all IT needs – from hosting to cloud to advisory – Acxiom ranks #1 in customer satisfaction.
price ($mm)
$140
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/1/2014 via BusinessWire

Acxiom Corporation, acquired LiveRamp

synopsis: Acxiom, an enterprise data, analytics and software-as-a-service company, announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising.
price ($mm)[EV]
$279 [$268]
rev ($mm)
$26
EBITDA ($mm)
$2
EV / rev
12.9x
EV / EBITDA
186.6x
closed 7/1/2010 via

Acxiom Corporation, acquired GoDigital

synopsis: Acxiom® Corporation has acquired a controlling interest in GoDigital, a data quality and precision marketing company in Sao Paulo and Porto Alegre, Brazil. Founded in 2000, GoDigital has two unique, proprietary products – GoQuality and Claridata.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: GoDigital
Founded in 2000, GoDigital has two unique, proprietary products – GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.
price ($mm)
$12*
rev ($mm)
$8
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 9/23/2009 via BusinessWire

Acxiom Corporation, acquired Direct Marketing Services

synopsis: Acxiom Corporation announced a strategic expansion into the Middle East-North Africa market with the acquisition of Direct Marketing Services. Working in partnership with the Saudi Post, DMS has been a pioneer in the Middle East’s direct mail industry and has expanded its offerings to become a full-service direct marketing agency.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: Direct Marketing Services
Direct Marketing Services is the only "One-Stop-Shop" direct marketing agency with fully equipped mailing and fulfillment centers, call centers, creative studios, and a business team to support it all in the Middle East-North Africa market.
price ($mm)
$3.78*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/9/2008 via BusinessWire

Acxiom Corporation, purchased Database Marketing Solutions from ChoicePoint Precision Marketing LLC

synopsis: Acxiom® Corporation, a global interactive marketing services company, announced the acquisition of the Database Marketing Solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
seller parent: ChoicePoint Asset Company LLC.
seller: ChoicePoint Precision Marketing LLC
ChoicePoint Precision Marketing accelerates sales, improves customer retention and enhances cross- and up-sell programs. We provide full-service direct and database marketing solutions to leading companies in insurance, financial services, and many other industries.
price ($mm)
$4.50
rev ($mm)
$16
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA
closed 12/17/2007 via BusinessWire

Pitney Bowes Software, purchased the software distribution unit of Acxiom France from Acxiom Corporation

synopsis: Pitney Bowes Inc. has made an acquisition of of the software distribution unit of Acxiom France, to expand the company’s capabilities and geographic presence in the field of location intelligence. Located in Asnières-sur-Seine, France. Acxiom has been the exclusive distributor of PB MapInfo technology in France since 1989.
buyer parent: Pitney Bowes Inc.
buyer: Pitney Bowes Software
Pitney Bowes MapInfo is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. "
seller: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
cancelled 10/1/2007 via BNC Analysis

Silver Lake Partners, ValueAct Capital Partners LP, cancelled an acquisition of Acxiom Corporation

synopsis: Acxiom® Corporation has entered into a definitive agreement to be acquired by Silver Lake, the leading investment firm focused on large-scale investments in technology-driven growth industries, and ValueAct Capital, one of the largest investment firms that makes strategic block and control investments in public and private companies.
buyer: ValueAct Capital Partners LP
buyer: Silver Lake Partners
ValueAct Capital, with offices in San Francisco and Boston and more than $5 billion in investments, seeks to make active strategic-block value investments in a limited number of companies. "
target: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership.
price ($mm)
$2,852
rev ($mm)
$1,395
EBITDA ($mm)
$397
EV / rev
2.0x
EV / EBITDA
7.2x
closed 4/3/2007 via BusinessWire

Acxiom Digital, acquired Kefta Inc.

synopsis: Acxiom Corporation has acquired Kefta, the leader in real-time, dynamic personalization solutions for the Internet. Kefta, based in San Francisco, will become part of Acxiom Digital, Acxiom Corporation’s business unit dedicated to providing integrated digital marketing solutions to Global 2000 enterprises.
buyer parent: Acxiom Corporation
buyer: Acxiom Digital
Acxiom Digital is the new name for Digital Impact, and we are marking our tenth anniversary. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. "
target: Kefta Inc.
Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Overstock, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior – immediately boosting conversion, revenues and customer loyalty.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/29/2007 via BusinessWire

Acxiom Corporation, acquired Harbinger Technologies Group

synopsis: Acxiom Corporation has acquired Harbinger Technologies Group, an ICx Technologies Company based in McLean, Va., with an office in Starkville, Miss. Financial terms were not disclosed.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: Harbinger Technologies Group
Harbinger Technologies Group, an ICx Technologies Co. is a consulting and training company focused on homeland security and international counterterrorism. The company has developed search technologies aimed at providing customers with fast, accurate methods of analyzing their data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2005 via BusinessWire

Acxiom Corporation, acquired InsightAmerica

synopsis: Acxiom(R) Corporation today announced it had expanded and enhanced its fraud prevention and risk mitigation services with the acquisition of InsightAmerica based in Broomfield, Colo.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: InsightAmerica
InsightAmerica offers analytically enhanced data in an easy-to-use form. They provide secure, reliable access to hundreds of national and state-specific databases, including identity data, property, addresses, phone numbers, motor vehicle and criminal records, in both online and batch mode.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/26/2004 via BusinessWire

Acxiom Corporation, acquired ChinaLOOP

synopsis: Acxiom(R) Corporation (Nasdaq: ACXM) today announced it had acquired ChinaLOOP, a pioneering business intelligence, customer relationship management and data management company based in Shanghai, China.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: ChinaLOOP
ChinaLOOP is a specialist marketing data organisation that provides leadership, expertise, services and products to support Direct Marketing and Customer Relationship Management in China.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/1/2004 via BusinessWire

Acxiom Corporation, acquired Claritas Europe B.V.

synopsis: Acxiom(R) Corporation (Nasdaq: ACXM) today announced that the transaction to acquire the Claritas Europe group of companies from VNU N.V. of Haarlem, The Netherlands, for 33.5 million euros ($40.40 million) in cash, has been completed and is effective January 1, 2004.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target parent: The Nielsen Company, Inc.
target: Claritas Europe B.V.
Our mission is to improve our clients´sales and marketing effectiveness and overall profitability by helping them focus on their best customers and market opportunities, formulate strategies, implement programs, and measure results. We do this through innovative application of data, technology and
price ($mm)
$41
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/1/2010 via

Acxiom Corporation, acquired GoDigital

synopsis: Acxiom® Corporation has acquired a controlling interest in GoDigital, a data quality and precision marketing company in Sao Paulo and Porto Alegre, Brazil. Founded in 2000, GoDigital has two unique, proprietary products – GoQuality and Claridata.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: GoDigital
Founded in 2000, GoDigital has two unique, proprietary products – GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.
price ($mm)
$12*
rev ($mm)
$8
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 1/14/2021 via GlobeNewswire

Porch Group, Inc., acquired V12 Data

synopsis: Porch, a leading vertical software company reinventing the home services industry, has acquired V12, a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with customer acquisition and retention solutions to achieve maximum ROI.
buyer: Porch Group, Inc. (PRCH:$72.05)
Seattle-based Porch Group, the vertical software platform for the home, provides software and services to more than 10,500 home services companies such as home inspectors, moving companies, real estate agencies, utility companies, and warranty companies. "
target: V12 Data
V12 is a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with end-to-end customer acquisition and retention solutions to achieve maximum ROI.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/13/2020 via Company Press Release

The Allant Group, Inc., acquired CMO Labs

synopsis: Allant Group has acquired CMO Labs, a provider of marketing intelligence, analytics, and Customer Data Platform Blueprint and Insights services. The acquisition allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer service and drive marketing ROI.
buyer parent: VntCap
buyer: The Allant Group, Inc.
Allant is a recognized leader in data-driven marketing solutions. The company delivers data, robust insights, and technology services allowing brands to understand their customers, optimize their marketing spend, and provide exceptional experiences. "
target: CMO Labs
CMO Labs is a customer data company that drives strategy and implementation for marketing data, insights, decisions, and activations. The company integrates leading Customer Data Platforms and Analytics technologies to drive high-performing and efficient marketing programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/21/2019 via BusinessWire

Vision Integrated Graphics, acquired SourceLink, Inc.

synopsis: H.I.G. Capital is pleased to announce that its portfolio company, Vision Integrated Graphics Group LLC, has acquired SourceLink, a Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion.
buyer parent: H.I.G. Capital
buyer: Vision Integrated Graphics
Vision is a leading provider of tech-enabled, data-driven marketing solutions focused on customer acquisition and engagement for Fortune 1000 customers. The Company provides personalized, turnkey marketing solutions which generate high returns on investment. "
target parent: Aterian Investment Partners
target: SourceLink, Inc.
SourceLink is a Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/13/2019 via Company Press Release

Infutor Data Solutions, acquired Dunn Data Company

synopsis: Infutor, the expert in data-driven consumer identity management, has acquired Dunn Data Company, a New York-based direct marketing industry leader in database development and customer acquisition strategies. They specialize in consumer identity, demographic, lifestyle, and affinity attribute solutions.
buyer: Infutor Data Solutions
Infutor is the expert in data-driven consumer identity management. They focus on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. "
target: Dunn Data Company
Dunn Data Company is a New York-based direct marketing industry leader in database development and customer acquisition strategies. They specialize in consumer identity, demographic, lifestyle, and affinity attribute solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/23/2019 via BNC Analysis

Paragon Group UK Limited, will purchase Howard Hunt Businesses from Howard Hunt Group

synopsis: UK-based Paragon Group has acquired Celerity Information Services, ORM and Graft Services as well as the order book and customer base of direct mail operation Howard Hunt (City). The business and assets of Howard Hunt (City) were purchased from the UK multi-media service provider Howard Hunt Group.
buyer: Paragon Group UK Limited
Paragon Group is a UK-based international organisation providing Customer Communications, Identification and Graphics services. Paragon operates three divisions that provide general customer solutions, specialization in RFID solutions, and design and print services to businesses and consumers. "
seller: Howard Hunt Group
Celerity Information Services increases value from data, technology and customer interactions. Graft Services is a a marketing concierge service that simplifies the marketing delivery process. ORM leads brands through digital change. Howard Hunt (City) operates in direct marketing.
price ($mm)
rev ($mm)
$38
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/12/2018 via PR Web

Infutor Data Solutions, acquired Ruf Strategic Solutions

synopsis: Infutor, an expert in data-driven consumer identity management has announced the acquisition of Ruf Strategic Solutions. Ruf Strategic Solutions is a marketing intelligence and automation provider with a suite of consumer analytics, featuring thousands of consumer lifestyles and unique audience segments.
buyer: Infutor Data Solutions
Infutor is the expert in data-driven consumer identity management. They focus on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. "
target: Ruf Strategic Solutions
Ruf Strategic Solutions has been helping results-oriented marketers achieve their goals with rich consumer insights and analytic tools that engage their audience, drive conversion and maximize marketing ROI. Their solutions help clients make smarter, data-driven marketing investments.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/28/2018 via Company Press Release

Nadia Inc., acquired VIXIA Inc.

synopsis: Nadia, a domestic media company in the digital content production field, has acquired Vixia, Inc., a provider of integrated e-marketing and digital marketing services. Vixia has accumulated know-how on managed advertising centered on listing advertisements.
buyer: Nadia Inc.
Based in Tokyo, Japan, Nadia Inc. is a domestic media company in the digital content production field. They provide production services to creators through Web development, video production, graphic design, app development and more. "
target parent: Relia, Inc.
target: VIXIA Inc.
Based in Tokyo, Japan, VIXIA INC. provides integrated e-marketing and digital marketing services. The company was formerly known as Mitsui & Co. VIXIA Inc. and changed its name to VIXIA INC. in May, 2010.
price ($mm)
$0.73
rev ($mm)
$12
EBITDA ($mm)
EV / rev
0.1x
EV / EBITDA
closed 7/4/2018 via Company Press Release

Interpublic Group of Companies, Inc., acquired Acxiom Marketing Solutions

synopsis: Acxiom, the data foundation for the world's best marketers, announced that the acquisition of Acxiom by Interpublic Group is complete. Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
buyer: Interpublic Group of Companies, Inc. (NYSE: IPG:$8,319.90)
Interpublic is one of the world’s premier advertising and marketing services companies. Their agency brands deliver custom marketing solutions to many of the world’s largest advertisers. They cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising."
target: Acxiom Marketing Solutions (ACXM:$917.41)
Acxiom provides the data foundation for the world’s best marketers. Acxiom Marketing Solutions is the leading provider of data solutions for powering exceptional customer experiences and includes all of Acxiom's data and data services.
price ($mm)
$2,300
rev ($mm)
$706
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 6/19/2018 via BNC Analysis

TransUnion LLC, acquired Callcredit Information Group

synopsis: TransUnion, a risk and information solutions provider, announced that it has acquired Callcredit Information Group, Ltd., the second largest consumer credit bureau in the U.K.. Callcredit is an information solutions company that provides data, analytics and technology solutions to help businesses and consumers make informed decisions.
buyer: TransUnion LLC (TRU:$2,914.10)
Transunion helps uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity."
target parent: GTCR, LLC
target: Callcredit Information Group
Callcredit Information Group, Ltd., is in the business of empowering information. They provide the data, analytics, and software that enable businesses to build more valuable customer relationships. They specialize in managing consumer data for businesses across every sector.
price ($mm)
$1,426
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/5/2017 via PR Newswire

Periscope, will acquire Anthem Marketing Solutions

synopsis: Periscope, one of the top five independent agencies in the nation, is to acquire Anthem Marketing Solutions, a Chicago based, data-driven marketing agency. Anthem, a firm that has deep experience in diagnostic, predictive and prescriptive analytics, also has experience in database marketing, journey mapping and loyalty services
buyer: Periscope
Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Best Buy, Bridgestone, Cox Communications, ExxonMobil and more. "
target: Anthem Marketing Solutions
Anthem Marketing Solutions is a Chicago based, data-driven marketing agency. Anthem, a firm that has deep experience in diagnostic, predictive and prescriptive analytics, also has experience in database marketing, journey mapping and loyalty services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/21/2016 via Company Press Release

KünzlerBachmann Directmarketing AG, will acquire Schober Information Group (Schweiz) AG

synopsis: KünzlerBachmann Directmarketing AG, headquartered in St. Gallen, announced they will acquire Schober Information Group (Schweiz) AG, headquartered in Bachenbülach. Schober Information Group (Schweiz) is one of the leading dialog marketing service providers in Switzerland, maintaining the most comprehensive database of postal and email addresses.
buyer: KünzlerBachmann Directmarketing AG
KünzlerBachmann is a state-of-the-art enterprise shaping the future of dialogue marketing. As a full-service provider with a focus on consultancy and development, their core business is the field of CRM/IT and analysis, target group addresses as well as mailing production and lettershop. "
target parent: Schober Investment Group
target: Schober Information Group (Schweiz) AG
Schober Switzerland is a leading marketing service provider in Switzerland. The company supports customers with data, data solutions and technologies in market development, and maintains the largest database of postal addresses and e-mail addresses in Switzerland and internationally.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/28/2016 via PR Newswire

DataMentors, Inc., acquired V12 Group

synopsis: DataMentors, LLC, a leading Data-as-a-Service company, announced the acquisition of premium marketing data provider V12 Group. The combined company, which will rebrand under the name of V12 Data, combines the strengths of two of the most respected names in the data industry to deliver integrated omnichannel data products and services.
buyer: DataMentors, Inc.
DataMentors is a Data-as-a-Service provider, helping brands achieve growth with highly robust marketing data, technology, and analytics solutions. Their solutions leverage the modern data ecosystem and real-time data analytics to create an "always on" dataset of consumers where purchase is imminent."
target parent: ABRY Partners, LLC
target: V12 Group
V12 Group is the complete provider of below the line (BTL) marketing services, using their proprietary database and multi-channel delivery model to provide measurable results for customer acquisition campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/24/2016 via Company Press Release

Veriteva, will acquire Blueberry Wave Limited

synopsis: Blueberry Wave, one of the UK’s leading marketing service providers, is being acquired by Veriteva, a business created by former Lateral Group founders. Cirencester based Blueberry Wave helps brands deliver enhanced customer experiences through strategic CRM, driven by channel planning, data and analytics in a multi-channel environment.
buyer: Veriteva
Veriteva's vision is to build an entrepreneurial group that assists its clients to maximise their ROI for business critical and marketing communications. They aim to acquire, grow and connect best-in-class companies that offer effective and efficient strategies to maximise a client's ROI. "
target: Blueberry Wave Limited
Blueberry Wave is a data driven Marketing Services Provider that simplifies the complex world of customer data for clients looking for business growth – finding and nurturing profitable customers for businesses with ambition.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Circulate

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Circulate, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Circulate
Circulate helps publishers, networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. It advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/26/2016 via PR Web

SmartBase Solutions, acquired Group 3 Marketing

synopsis: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of Wayzata, MN. Founded in 1988, Group 3 Marketing, a leading database marketing agency, focused on creating and managing data driven marketing programs for their clients.
buyer: SmartBase Solutions
SmartBase Solutions is a leading data and technology firm helping organizations leverage their vast amounts of data to develop smart business solutions. Its flagship SmartBase IQ™ Data Platform delivers advanced big data processing technology to enable clients to integrate their disparate data. "
target: Group 3 Marketing
Founded in 1988, Group 3 Marketing, a leading database marketing agency, focused on creating and managing data driven marketing programs for their clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/24/2016 via Crain's BtoB

R.R. Donnelley & Sons Company, acquired Precision Dialogue

synopsis: Print, Digital and Supply Chain Solutions company, R.R. Donnelley has acquired Precision Dialogue, an insights driven, multi-channel customer engagement firm from, the middle market private equity firm, Kirtland Capital Partners.
buyer: R.R. Donnelley & Sons Company (RRD:$6,413.40)
R.R. Donnelley is a global provider of integrated communications. The company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that reduce costs, drive top-line growth, enhance ROI and increase compliance. "
target parent: Kirtland Capital Partners
target: Precision Dialogue
Precision Dialogue is focused on delivering the promise of customer engagement to drive win/win relationships between brands and the customers they serve. They embrace emerging technologies and platforms, seek strategic acquisitions and partner with tech-savvy entrepreneurs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/7/2016 via Company Press Release

WPP Group, plc, acquired Conexance MD, S.A.S.

synopsis: WPP, one of the world's largest communications services groups, announced that it has acquired Conexance MD, SAS, a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases.
buyer: WPP Group, plc (WPP:$17,216.81)
WPP is the world leader in marketing communications services. They are made up of leading companies in: Advertising; Media Investment Management; Data Investment Management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; and more. "
target: Conexance MD, S.A.S.
Conexance MD is an operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviors and attributes that are strong predictors of future purchases.
price ($mm)
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/9/2016 via BusinessWire

Merkle, Inc., acquired DBG UK

synopsis: Merkle, a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of DBG; a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.
buyer: Merkle, Inc.
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. "
target: DBG UK
DBG is a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.
price ($mm)
rev ($mm)
$19
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/4/2016 via PR Newswire

Vencap Technologies, LLC, acquired The Allant Group, Inc.

synopsis: The Allant Group, Inc., an industry-leading provider of advanced data analytics and customer insights solutions, announced that its operations have been acquired by Vencap Technologies. Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies.
buyer: Vencap Technologies, LLC
Gaurav Issar is the CEO of Allant Group and a Board Member of Vencap Technologies. "
target parent: MidOcean Partners
target: The Allant Group, Inc.
Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies in the telecommunications, media, retail, publishing, financial services, travel/hospitality and transportation industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Ticker: AIM:ACC
 
 
 
 
 
 
 
 
Access Intelligence plc
Access Intelligence plc
Access Intelligence Plc is the parent company of a group of Software as a Service (SaaS) businesses that deliver comprehensive reputation and risk management solutions for both the public and private sectors.
year
2020
rev ($mm)
$26.87
EBITDA ($mm)
($2.96)
EBIT ($mm)
($3.85)
Net Income ($mm)
Employees
204
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Ticker: NZSE:PX1
 
 
 
 
 
 
 
 
Plexure Group Limited
Plexure Group Limited
Plexure is a global mobile engagement company helping brands create sticky and more profitable relationships with consumers throughout the consumer journey. Plexure enables the delivery of deeply personalized compelling offers to customers through mobile channels.
year
2021
rev ($mm)
$20.26
EBITDA ($mm)
($5.02)
EBIT ($mm)
($5.19)
Net Income ($mm)
Employees
150
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Ticker: VERB
 
 
 
 
 
 
 
 
VERB Technology Company, Inc.
VERB Technology Company, Inc.
VERB Technology Company, Inc. is rapidly emerging as the market leader in interactive video data collection and analysis applications. VERB provides customer relationship management (CRM), lead generation, and video marketing software applications under the brand name TAGG.
year
2020
rev ($mm)
$10.36
EBITDA ($mm)
($16.68)
EBIT ($mm)
($17.93)
Net Income ($mm)
Employees
10
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Ticker: TSXV:WISH
 
 
 
 
 
 
 
 
Wishpond
Wishpond
Based out of Vancouver, Wishpond is a provider of marketing focused online business solutions. The company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities from one integrated platform.
year
2021
rev ($mm)
$8.28
EBITDA ($mm)
($1.67)
EBIT ($mm)
($1.65)
Net Income ($mm)
Employees
197
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Ticker: OTCPK:IMMD
 
 
 
 
 
 
 
 
Immudyne
lmmuDyne, Inc. is a technology-driven e-commerce company that builds innovative and proprietary brands. Immudyne’s scalable and global advertising technology infrastructure leverages social media, search and e-commerce platforms to rapidly and profitably grow their product portfolio.
year
2018
rev ($mm)
$6.49
EBITDA ($mm)
EBIT ($mm)
($0.95)
Net Income ($mm)
$0.47
Employees
11
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Ticker: ASX:MBM
 
 
 
 
 
 
 
 
Mobecom Limited
Mobecom Limited
Mobecom is an enterprise customer experience management platform with a focus on the loyalty and rewards industry. The company's core Mosaic software helps businesses across a range of industries customer, operate and manage their own loyalty programs.
year
2020
rev ($mm)
$2.14
EBITDA ($mm)
($4.48)
EBIT ($mm)
($4.58)
Net Income ($mm)
$1.29
Employees
0
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Ticker: ASX:MTL
 
 
 
 
 
 
 
 
Manalto Limited
Manalto is a cloud-based social media management software that enables enterprises to efficiently manage their social media presence across multiple social platforms, at scale, with alignment to their structure. It delivers controls to support brand and risk management across social media.
year
2016
rev ($mm)
$0.12
EBITDA ($mm)
($3.69)
EBIT ($mm)
($3.85)
Net Income ($mm)
Employees
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Ticker: SZSE:300071
 
 
 
 
 
 
 
 
Spearhead Integrated Marketing Communication Group
Spearhead Integrated Marketing Communication Group
Spearhead Group, a Chinese A-shares listed public company, is one of the biggest digital IMC groups in China. With a clear strategy of "Big Data, Big Content", Spearhead keeps on expanding its specialty and strengthening its competency through 5 main business units.
year
2016
rev ($mm)
$477.03
EBITDA ($mm)
$32.48
EBIT ($mm)
$31.51
Net Income ($mm)
$18.83
Employees
1247
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Ticker: AIM:GBG
 
 
 
 
 
 
 
 
GB Group Plc
GB Group Plc
GBG is a global specialist in identity data intelligence. They help organisations make decisions about the customers they serve and the people they employ. GBG has the fundamental belief that the digital economy relies on everyone having access to data they can trust.
year
2020
rev ($mm)
$288.49
EBITDA ($mm)
$61.83
EBIT ($mm)
$41.47
Net Income ($mm)
$32.19
Employees
1000
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Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$429.55
EBITDA ($mm)
($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
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Ticker: TSE:2178
 
 
 
 
 
 
 
 
Tri-Stage Inc.
Tri-Stage Inc.
Tri-Stage Inc. is principally engaged in the direct marketing support business. Its Direct Marketing Support segment is engaged in the provision of media advertisement spaces. The Direct Mail Agency Sending segment is engaged in the sending of direct mails and products.
year
2019
rev ($mm)
$499.99
EBITDA ($mm)
$6.17
EBIT ($mm)
$3.60
Net Income ($mm)
Employees
345
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Ticker: NYSE:HHS
 
 
 
 
 
 
 
 
Harte-Hanks, Inc.
Harte-Hanks, Inc.
Harte Hanks is a global marketing services firm specializing in multi-channel marketing solutions. Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
year
2017
rev ($mm)
$394.15
EBITDA ($mm)
$6.14
EBIT ($mm)
($4.97)
Net Income ($mm)
Employees
5620
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Ticker: LSE:JWNG
 
 
 
 
 
 
 
 
Jaywing PLC
Jaywing PLC
Jaywing plc is a leading UK based agency employing approximately 600 people across five sites in the UK and with a small operation in Sydney, Australia. Their data scientists help blue chip clients to make sense of the ever more complex multi-channel, multi-device world in which they operate.
year
2017
rev ($mm)
$65.40
EBITDA ($mm)
$2.76
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
650
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Ticker: RMKR
 
 
 
 
 
 
 
 
Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
year
2009
rev ($mm)
$47.79
EBITDA ($mm)
($2.43)
EBIT ($mm)
($8.03)
Net Income ($mm)
Employees
950
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Ticker: AIM:TNG
 
 
 
 
 
 
 
 
Tangent Communications plc
Tangent is a leading integrator of technology, data and marketing strategy. Their companies combine world-class technical and creative skills with marketing expertise to deliver highly personalised and bespoke digital communications for leading brands.
year
2015
rev ($mm)
$37.69
EBITDA ($mm)
$1.59
EBIT ($mm)
$0.79
Net Income ($mm)
$0.11
Employees
290
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Ticker: ORHI
 
 
 
 
 
 
 
 
OmniReliant Holdings, Inc.
Omnireliant builds global brands through domestic and international direct marketing channels and licensing agreements. We specialize in celebrity and lifestyle brands including beauty, fitness, spa, fragrance and home.
year
2009
rev ($mm)
$9.79
EBITDA ($mm)
($3.22)
EBIT ($mm)
($3.83)
Net Income ($mm)
Employees
9
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Ticker: ADXM
 
 
 
 
 
 
 
 
AdEx Media, Inc.
AdEx Media, Inc.
AdEx Media operates one of the leading online direct marketing companies, with an emphasis on successfully purchasing multi-channel sources of online media distribution.
year
2008
rev ($mm)
$8.23
EBITDA ($mm)
($1.97)
EBIT ($mm)
($2.12)
Net Income ($mm)
Employees
42
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Ticker:
 
 
 
 
 
 
 
 
Mobiquity Technologies
Mobiquity Technologies
Mobiquity Technologies, Inc., is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising.
year
2018
rev ($mm)
$0.46
EBITDA ($mm)
($5.98)
EBIT ($mm)
($6.00)
Net Income ($mm)
Employees
10
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Ticker: HLSE:LEADD
 
 
 
 
 
 
 
 
LeadDesk Oy
LeadDesk provides industry-standard software for contact centers, inside sales and telemarketers. The company’s cloud-based SaaS software replaces legacy on-premise solutions and offers contact centers and sales teams of all sizes greater efficiency and flexibility, with lower costs and complexity.
year
2020
rev ($mm)
$16.30
EBITDA ($mm)
$0.56
EBIT ($mm)
$0.35
Net Income ($mm)
$0.24
Employees
116
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Ticker:
 
 
 
 
 
 
 
 
Piksel
Piksel
Piksel people create and manage OTT video monetization solutions for some of the world’s leading media brands: AT&T U-verse, BSkyB, Celcom, Channel 4, Mediaset, Sky Deutschland, Sky Italia, Televisa Mexico, Vodafone and more.
year
2011
rev ($mm)
$214.93
EBITDA ($mm)
$29.04
EBIT ($mm)
$14.12
Net Income ($mm)
Employees
1300
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Ticker: ENXTPA:ALWED
 
 
 
 
 
 
 
 
Wedia SA
Wedia SA
Wedia is the most experienced Marketing Resource Management (MRM) software provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print and mobile.
year
2016
rev ($mm)
$8.31
EBITDA ($mm)
$0.60
EBIT ($mm)
$0.43
Net Income ($mm)
$0.34
Employees
61
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Ticker: OTCPK:FSSN
 
 
 
 
 
 
 
 
FISION
FISION
FISION is a cloud-based digital asset management, marketing automation, and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to create compelling on-brand communications.
year
2020
rev ($mm)
$0.45
EBITDA ($mm)
($2.98)
EBIT ($mm)
($2.99)
Net Income ($mm)
Employees
0
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