Like Peanut Labs, Inc.

closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

See 3 Comparable Transactions
synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
 target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
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closed 3/17/2021 via BNC Analysis

AdWanted, acquired Mediatel Group

See 3 Comparable Transactions
synopsis: Adwanted Group announced its continued international expansion with the acquisition of Mediatel, a major player in the ecosystem of technologies for the advertising industry in the United Kingdom. Mediatel aggregates key industry data to help planning and buying decisions across all media.
buyer: AdWanted
Adwanted is a France-based media buying platform. Adwanted brings offline ad buying online by making the method of buying print ads in newspapers and magazines as automated, quick, and simple as buying programmatic ads for digital media platforms. "
 target: Mediatel Group
Mediatel is the UK’s leading provider of media tech, data and thought-leadership. Mediatel Connected is their data and analysis product used by over 90 media agencies. Mediatel aggregates key industry data to help planning and buying decisions across all media.
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closed 6/20/2005 via BusinessWire

Millward Brown, acquired Dynamic Logic

See 2 Comparable Transactions
synopsis: Millward Brown, a global leader and recognized authority in advertising, media, marketing communications and brand equity research, has acquired Dynamic Logic, a leading online research company that measures and analyzes marketing effectiveness.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
 target: Dynamic Logic
Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic's three main product areas are: AdIndex(R) to measure online advertising, CrossMedia Research(TM) for multimedia campaigns and MarketNorms(R), an advertising effectiveness database.
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closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

See 3 Comparable Transactions
synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
 target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
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closed 12/22/2021 via PR Newswire

Dynata, acquired 0ptimus

See 4632 Comparable Transactions
synopsis: Dynata, the world's largest first-party data platform for insights, activation and measurement, has acquired 0ptimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models and transforms insights into activation at scale in real time.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: 0ptimus
0ptimus Analytics is a vertically integrated AI and machine learning data science and technology company. 0ptimus develops connected data approaches by leveraging market insights, data science, and predictive analytics to identify the right people and the right messages to drive brand growth.
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closed 12/8/2021 via PR Newswire

Dynata, acquired Ameritest

See 1344 Comparable Transactions
synopsis: Dynata has acquired Ameritest, a brand and advertising research consultancy. The acquisition strengthens Dynata's advertising solutions offerings within the Dynata Platform, adding key creative testing capabilities to help clients measure the effectiveness of their messages to create engaging creative for better communication and higher ROI.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: Ameritest
Ameritest is a high-end brand and advertising research consultancy. Through an integrated system of research methodologies, Ameritest helps clients grow their brand image, optimize their ad executions, and improve the effectiveness of their advertising over time.
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closed 8/4/2021 via PR Newswire

Dynata, acquired inBrain.ai

See 75 Comparable Transactions
synopsis: Dynata has acquired inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata's mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: inBrain.ai
inBrain.ai is a people-based insights and survey monetization platform that connects and rewards real people to surveys designed for them. inBain.ai facilitates research for market research firms and brands by connecting them to consumers on monetizable mobile applications.
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closed 9/17/2020 via PR Newswire

Dynata, acquired CrowdLab Limited

See 2271 Comparable Transactions
synopsis: Dynata has acquired UK-based CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within its Dynata Insights Platform.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: CrowdLab Limited
UK-based CrowdLab is a digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends. CrowdLab helps brands understand how customers experience life, brands, products and services, sharing instantaneous contextualized insights through an engaging digital platform.
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closed 8/12/2020 via PR Newswire

Dynata, acquired Sharpr

See 4582 Comparable Transactions
synopsis: Dynata, the world's largest first-party data and insights platform, has acquired Sharpr, a leading knowledge management, content syndication and publishing platform. Sharpr's AI surfaces appropriate content to users and makes search for knowledge relevant, efficient and easy to use, which allows users to create and implement new insights.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the premier global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. "
 target: Sharpr
Sharpr is a leading knowledge management, content syndication and publishing platform. Sharpr's artificial intelligence surfaces appropriate content to users and makes search for knowledge relevant, efficient and easy to use, which allows users to create and implement new insights.
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announced 1/23/2019 via PR Newswire

Dynata, will acquire Reimagine Holdings Group

See 482 Comparable Transactions
synopsis: Dynata, a global leader in first-party data and data services, announces it has reached an agreement to acquire Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence headquartered in Westport, Connecticut.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the premier global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. "
 target: Reimagine Holdings Group
Reimagine is a global leader in data creation for business intelligence, and has redefined the insights industry by acquiring and investing in growth-oriented, technology-enabled service companies.
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closed 8/15/2018 via PR Newswire

Research Now SSI, acquired DMA Institute

See 1956 Comparable Transactions
synopsis: Research Now SSI, the global leader in digital market research data and data services, has acquired DMA Institute, an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation.
buyer parent: Court Square Capital Partners
buyer: Research Now SSI
Research Now SSI is the world's leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. The company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum. "
 target: DMA Institute
DMA Institute provides an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation. The company's philosophy is to bring full, validated and integrated transparency to sellers and buyers of digital media.
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announced 10/12/2017 via PR Newswire

Survey Sampling International will be merged with Research Now Group, Inc.,

See 342 Comparable Transactions
synopsis: Research Now Group, Inc., a global leader in digital research data for better insights and business decisions, announced that they have signed a merger agreement with Survey Sampling International (SSI), a premier global provider of data solutions and technology for consumer and business-to-business survey research.
buyer parent: Court Square Capital Partners
buyer: Research Now Group, Inc.
Research Now Group, Inc., is a global leader in digital research data for better insights and business decisions. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients. "
 target parent: HGGC, LLC
target: Survey Sampling International
Survey Sampling International (SSI) is a premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings.
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

See 51 Comparable Transactions
synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
 target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
price ($mm)
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announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

See 50 Comparable Transactions
synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
 target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
price ($mm)
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announced 5/11/2011 via Market Wire

e-Rewards, Inc., will acquire Conversition Strategies

See 45 Comparable Transactions
synopsis: e-Rewards, Inc. has reached an agreement to acquire Conversition Strategies, a pioneer in the Social Media Research industry. Its primary, EvoListen, collects data sourced from online social media outlets, filters the data collected, utilizes scientific sampling and weighting to report the results, and then formats it into quantitative data sets.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting. With over 1000 employees worldwide, it operates a strong portfolio of brands including Research Now, e-Miles, and Peanut Labs. "
 target: Conversition Strategies
Conversition Strategies is an online social media data collection company based in Toronto, Canada. Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data.
price ($mm)
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closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

See 3 Comparable Transactions
synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
 target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
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announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

See 87 Comparable Transactions
synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
 target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
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closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

See 51 Comparable Transactions
synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
 target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
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announced 12/17/2018 via BusinessWire

Verint Systems Inc., will acquire ForeSee

See 4154 Comparable Transactions
synopsis: Verint Systems Inc., a leader in Actionable Intelligence solutions, is to acquire ForeSee. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint is a leader in Actionable Intelligence solutions with a focus on customer engagement optimization, security intelligence, and fraud, risk and compliance. Organizations in more than 180 countries count on intelligence from Verint solutions to make more informed, effective and timely decisions."
 target: ForeSee
ForeSee® helps companies grow by listening to what matters most—customer voices. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
price ($mm)[EV]
$65 [$65]
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closed 6/22/2016 via BNC Analysis

STR Global, Ltd., acquired LJ Research Limited

See 63 Comparable Transactions
synopsis: STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency. The company specialises in analysing customer feedback and is a leading provider of key data and specialised insights to the tourism, travel and hospitality industry.
buyer: STR Global, Ltd.
STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. They offer standard reports and customized data sets that help forecast market performance and supply and demand dynamics. "
 target: LJ Research Limited
LJ Research is a full-service market research agency undertaking quantitative and qualitative market research. They’re experts in analysing customer feedback and delivering actionable insights. They are used to applying quantitative methods in online, face-to-face, or self-completion questionnaires.
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closed 2/10/2016 via Company Description

GfK Group, acquired Netquest

See 57 Comparable Transactions
synopsis: GfK, the trusted source of relevant market and consumer information, has acquired Netquest, an independent online field provider for the market research sector in Spain, Portugal and Latin America.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. "
 target: Netquest
Founded in Barcelona in 2001, Netquest is an independent online field provider for the market research sector in Spain, Portugal and Latin America. They have more than 400,000 consumers willing to give their opinion in 21 countries, and the latest technology in order to manage and survey them.
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

See 51 Comparable Transactions
synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
 target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
price ($mm)
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closed 3/11/2015 via BNC Analysis

OnePoll Limited, acquired 2Brewarded

See 57 Comparable Transactions
synopsis: In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed. Founded in 2013, 2Brewarded runs short surveys on behalf of brands and organisations, offering panellists points which can be redeemed for cash.
buyer parent: SWNS Media Group
buyer: OnePoll Limited
OnePoll conducts surveys, hold online discussions, offer a range of reporting solutions, build research communities, write compelling reports, and get their clients press and digital exposure, and much more. "
 target: 2Brewarded
Founded in 2013, 2Brewarded runs online surveys on behalf of brands and organisations of all shapes and sizes. For every survey users complete, they will receive credits, and 2Brewarded will pay cash straight into their PayPal or bank account when their credits reach just £20.
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announced 7/17/2014 via BusinessWire

Rakuten Inc., will acquire AIP Corporation

See 190 Comparable Transactions
synopsis: Rakuten, Inc. announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation, a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares.
buyer: Rakuten Inc. (TSE:4755:$14,097.57)
Rakuten, Inc. is one of the world's leading Internet service companies. They provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. "
 target: AIP Corporation
AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects.
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closed 12/23/2013 via BusinessWire

Answers Corporation, acquired ForeSee

See 3986 Comparable Transactions
synopsis: Answers Corporation, a leading provider of cloud-based solutions that enhance customer acquisition and brand engagement, announced it has acquired ForeSee Results, Inc., the leader in customer experience analytics.
buyer parent: Summit Partners
buyer: Answers Corporation
Established in 1998, Answers Corporation is the industry’s top destination for Q&A content. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. "
 target: ForeSee
ForeSee Results, Inc. provides online customer satisfaction measurement solutions in the US and internationally. The company enables organizations to understand how improvements to customer satisfaction lead to profitable behaviors.
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closed 12/9/2011 via BNC Analysis

GfK Group, acquired Knowledge Networks Inc.

See 51 Comparable Transactions
synopsis: GfK, one of the largest market research companies in the world, has acquired US-based consumer specialist Knowledge Networks. Founded in 1998, Knowledge Networks provides online research solutions including KnowledgePanel, which claims to offer a ‘truly representative’ sample of the US population.
buyer: GfK Group (XTRA:GFK:$1,759.04)
The GfK Group is one of the largest market research companies in the world. GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Its services are divided into three sectors: Custom Research, Retail and Technology and Media. "
 target: Knowledge Networks Inc.
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy. It specializes in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
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closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

See 51 Comparable Transactions
synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
 target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
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closed 6/27/2018 via Company Press Release

Critical Mix, Inc., acquired UBMobile

See 50 Comparable Transactions
synopsis: Critical Mix, a premier global data and insights company, acquired UBMobile, a mobile-first consumer insights technology and services company. UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
buyer: Critical Mix, Inc.
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on their simplified solutions to help them innovate and grow. "
 target: UBMobile
UBMobile is a mobile-first consumer insights technology and service company. Using modern technologies, UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
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announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

See 50 Comparable Transactions
synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
 target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
price ($mm)
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closed 7/6/2011 via BusinessWire

Knowledge Networks, acquired Cada Cabeza

See 2 Comparable Transactions
synopsis: Knowledge Networks has acquired Garcia Research Associates, a firm known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. The acquisition of Cada Cabeza, along with KnowledgePanel LatinoSM and the National Shopper Lab, strengthens KN’s ability to reach U.S. Hispanic segments.
buyer: Knowledge Networks
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything it does. "
 target: Cada Cabeza
Garcia Research Associates is a firm well known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. Its Cada CabezaSM survey panel provides high respondent engagement and expert bilingual support.
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closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

See 3009 Comparable Transactions
synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$408.09)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
 target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
price ($mm)
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announced 9/10/2008 via PR Newswire

ZM Capital, will purchase Internet survey solutions from Greenfield Online, Inc.

See 67 Comparable Transactions
synopsis: Microsoft Corp. and Greenfield Online Inc. announced that in connection with the acquisition agreement between the two companies, Microsoft has signed an agreement to sell the Greenfield Online Internet survey solutions business to ZM Surveys LLC, an entity affiliated with ZM Capital L.P., a private equity investment partnership.
buyer parent: ZelnickMedia
buyer: ZM Capital
ZM Capital is a private equity investment partnership focused on entertainment and media investments. The partners have extensive experience investing in the marketing services, business information, advertising, interactive entertainment, direct marketing, recorded music, film and television. "
 seller parent: Microsoft Corporation
seller: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
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closed 12/9/2021 via BNC Analysis

YouGov plc, acquired LINK Marketing Services AG

See 150 Comparable Transactions
synopsis: YouGov Plc announced the acquisition of the leading Swiss market and social research agency, LINK Marketing Services AG based in Zurich. YouGov Plc is the international market research and data analytics group. LINK Marketing is a well-regarded player in the region with a focus on driving innovation in its market and social research capabilities.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: LINK Marketing Services AG
LINK Marketing was founded in 1981 in Lucerne, Switzerland and is a well-regarded player in the region with a focus on driving innovation in its market and social research capabilities.
price ($mm)
$29
rev ($mm)
$26
EBITDA ($mm)
EV / rev
1.1x
EV / EBITDA
closed 7/6/2021 via Company Press Release

The Kantar Group, acquired Numerator

See 53 Comparable Transactions
synopsis: UK-based Kantar has acquired Numerator, a tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Vista Equity Partners
target: Numerator
Numerator is a data and tech company bringing speed and scale to the market research space. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

See 216 Comparable Transactions
synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
 target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2020 via PR Web

Schlesinger Group, acquired 20|20 Research, Inc.

See 150 Comparable Transactions
synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired 20|20 Research, a qualitative technology-led research services provider in the US. The addition of 20|20 Research adds high-quality proprietary online qualitative tools to Schlesinger Group’s portfolio of capabilities.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide. The Group delivers high-quality recruitment and research services for any methodology, including online surveys, online communities, webcam focus groups, and more. "
 target: 20|20 Research, Inc.
20|20 is a leading expert and innovator in qualitative research that makes it easier for companies to prioritize the insights that drive growth. With its suite of in-house services, nationwide panel, and proprietary technology platforms, 20|20 connects thousands of brands to consumers worldwide.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 3/3/2020 via BusinessWire

MaritzCX merged with InMoment, Inc,

See 760 Comparable Transactions
synopsis: InMoment and MaritzCX, recognized market leaders and proven innovators in the global customer experience (CX) sector, have merged. The combined company will serve 90 percent of the world’s automotive companies, eight out of 10 of the leading banks, nearly 20 percent of the top 50 retailers, and 40 percent of the top hospitality companies.
buyer parent: Madison Dearborn Partners
buyer: InMoment, Inc
InMoment helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. The company's Experience Intelligence (XI) platform continually analyzes and evaluates enterprise experience data and customer feedback. "
 target parent: Maritz, Inc.
target: MaritzCX
MaritzCX is the leader in experience management for big business, and includes customer experience (CX), employee experience (EX), and patient experience. The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success.
price ($mm)
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