Like Image Impact, Inc.

closed 1/5/2011 via PR Newswire

Repucom America LLC, acquired Image Impact, Inc.

synopsis: Repucom America LLC, the leading provider of broadcast content measurement in the United States, has announced the acquisition of Kansas City based Image Impact, Inc. Image Impact is a provider of brand placement measurement and valuation within mass media programming.
buyer: Repucom America LLC
Repucom America LLC has rapidly grown into the world's foremost authority in measuring the value and effectiveness of brand exposure within all forms of sports media. "
target: Image Impact, Inc.
Image Impact, Inc. is a provider of brand placement measurement and valuation within mass media programming. Utilizing cutting-edge delivery platforms such as BrandBase®, providing comprehensive, verifiable brand placement evaluation and consulting analysis to take clients Beyond the Numbers®.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/1/2011 via PR Newswire

DrivingSales, Inc., acquired Revenue Guru

synopsis: DrivingSales, the auto industry's fastest-growing, most influential trade media property, announced that it has acquired consulting, training and research company Revenue Guru. Founded in 2009, Revenue Guru provides consulting, research and interactive training programs for dealer groups, manufacturers, and vendors.
buyer: DrivingSales, Inc.
DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering profit-building information and business intelligence to auto retailers and industry professionals. Its information network includes DrivingSales.com, DrivingSalesTV, and more. "
target: Revenue Guru
Revenue Guru provides consulting, research and interactive training programs for dealer groups, manufacturers, and vendors. RevenueGuru understands how people learn best and can develop interactive programs that work with a company's live events, webinars, and study materials.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$159,969.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2006 via

Millward Brown, acquired All China Strategic Research

synopsis: Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies. The deal sees Millward Brown, through its parent WPP, acquiring the majority of ACSR's stock.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
target: All China Strategic Research
Over a decade of experience in marketing research, ACSR has a wide range of methodologies for data collection including CATI, CAPI,practicable online panel and online survey.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 11/9/2011 via BNC Analysis

MetrixLab, acquired CRM Metrix

synopsis: Online research firm MetrixLab has bought digital marketing analytics specialist CRM Metrix, creating a combined digital marketing research business of over €30m in annual revenues. MetrixLab works primarily in the areas of new product development, brand communication, e-business performance and customer satisfaction measurement.
buyer: MetrixLab
MetrixLab is a global Online Market Research company, specializing in the areas of New Product Development, Brand Communication, E-Business Performance and Satisfaction Research. MetrixLab has grown to be one of Europe's leading online market research companies. "
target: CRM Metrix
CRM Metrix is the only global company offering digital market research solutions with extensive global experience. It offers a full range of digital market research solutions to help clients make the best decisions at all stages of the digital marketing development process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/26/2019 via PR Web

First Due, acquired Data Chief

synopsis: First Due, known for developing premier next-generation pre-incident planning, mobile response and community risk reduction software for first responders, announced the acquisition of Data Chief. Data Chief works with Fire, Police and EMS agencies to collect the critical information first responders need to know, before the emergency occurs.
buyer: First Due
First Due has reimagined pre-Incident planning for Agencies nationwide through its cloud-based first-responder safety and situational awareness platform. First Due automates the aggregation of disparate municipal data then provides powerfully intuitive planning and community engagement tools on top."
target: Data Chief
Data Chief, LLC is a data collection and management firm that helps Fire, EMS and Police departments increase the amount of actionable information available to their first-responders.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/27/2017 via GlobeNewswire

AdvisorEngine, acquired Kredible Technologies, Inc.

synopsis: AdvisorEngine has acquired Kredible Technologies, Inc. (“Kredible”), a technology-enabled, research-driven practice management firm designed to help advisors acquire new clients. Kredible research, including studies of high net worth clients, shows that 72% of clients surveyed said online information is influential to who they hire.
buyer: AdvisorEngine
AdvisorEngine, a pioneer in digital wealth management tech, was the first company to integrate private-label robo-advice within a full enterprise B2B digital wealth management tech platform. It integrates online & traditional wealth management processes & workflows to help advisors serve clients. "
target: Kredible Technologies, Inc.
Kredible is a technology-enabled practice management firm targeting financial advisors with the goal of helping modernize and enhance their online presence. Kredible research shows that about 72% of clients surveyed said online information is “extremely” or “very” influential to who they hire.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2015 via BusinessWire

STATS, Inc., acquired The Sports Network

synopsis: In a deal that will further cement its position as the leading provider of global sports data and analytics, STATS has acquired The Sports Network. Based in Philadelphia, The Sports Network develops and delivers sports data to a unique client base. The acquisition will broaden the STATS product portfolio while helping to drive expansion.
buyer parent: Vista Equity Partners
buyer: STATS, Inc.
STATS is the world's leading sports technology, data and content company. Its mission is to revolutionize the way sports contests are viewed, understood, played and enjoyed. "
target: The Sports Network
The Sports Network, furnishes a wide range of content on a 24/7 basis utilizing state-of-the-art technology. The Sports Network develops and delivers sports data to a unique client base.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/2/2013 via PR Newswire

Sportradar AG, acquired SportsData LLC

synopsis: SportsData, the fastest-growing sports data company in the U.S., is pleased to announce its acquisition by Sportradar, one of the world's leading suppliers of real-time sports solutions. The joining of the two companies forms a global leader in live sports products, with comprehensive coverage across over 40 sports and 200,000 events.
buyer: Sportradar AG
Sportradar is the world’s leading supplier of sports and betting-related data. Sportradar has developed into a key player providing all necessary data for the betting and sports media industry, such as fixtures, results, odds compiling and in-running services, as well as statistics and live scores. "
target: SportsData LLC
SportsData LLC is the fastest-growing sports data provider in the U.S. Its clients include Google, Bleacher Report, Facebook, Twitter and the Pac-12 Conference. SportsData drives innovation in sports by providing products that grow its customers' businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/28/2015 via PR Newswire

Gracenote, Inc., acquired Infostrada Sports

synopsis: Gracenote, Inc., the world's leading provider of entertainment data and a division of Tribune Media, announced the acquisition of Infostrada Sports. Infostrada Sports focuses on the Olympics and European football sports data with coverage of more than 250 sports and has developed a sports data platform to deliver direct data feeds to its customers.
buyer parent: Tribune Media Company
buyer: Gracenote, Inc.
Gracenote, Inc., provides music and video content and technologies to the world's hottest entertainment products and brands. Gracenote is the industry standard for music and video recognition and is supported by the largest source of music and video metadata. "
target parent: Consolidated Media Industries (CMI)
target: Infostrada Sports
Infostrada Sports offers unique data, media, analytic and event services to the sports industry. A central data platform has been developed for sports results on tens of thousands of athletes. This data can be exchanged, thus providing solutions to clients in all branches of professional sport.
price ($mm)
$54
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/28/2015 via PR Newswire

Gracenote, Inc., acquired SportsDirect, Inc.

synopsis: Gracenote, Inc., the world's leading provider of entertainment data and a division of Tribune Media Company, announced the acquisition of SportsDirect, a leading provider of sports data and statistics for more than 50 leagues and 2,000 teams. Media companies rely on SportsDirect for sports analysis, news and coverage, scores, statistics and photos.
buyer parent: Tribune Media Company
buyer: Gracenote, Inc.
Gracenote, Inc., provides music and video content and technologies to the world's hottest entertainment products and brands. Gracenote is the industry standard for music and video recognition and is supported by the largest source of music and video metadata. "
target: SportsDirect, Inc.
SportsDirect Inc. is the leader in delivering high quality sports content and cross-platform solutions. SDI's cross-platform delivery solutions for Web, Mobile and Print range from the flexibility of raw feeds to off-the-shelf solutions, all powered by state-of-the-art technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/30/2015 via PR Newswire

Opus Global Group, acquired Alacra, Inc.

synopsis: Opus Global, a provider of SaaS-based compliance solutions, has acquired Alacra, a provider of Know Your Customer, Anti-Money Laundering and Reference Data business information solutions. The integration of Alacra will create an unmatched combination of compliance data with third party management excellence and network-based information exchange.
buyer: Opus Global Group (BUSE:OPUS:$160.13)
Headquartered in Palo Alto, California, Opus Global’s mission is to establish itself as a long-term partner capable of delivering significant value to businesses through the aggregation of content, software-based solutions, and related services. "
target: Alacra, Inc.
Alacra develops workflow applications that enable 300,000 end users to find, organize, analyze and present mission-critical business information. With nearly 175 unique databases available to their clients, Alacra has the largest collection of premium business information in the world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/5/2011 via PR Newswire

Repucom America LLC, acquired Image Impact, Inc.

synopsis: Repucom America LLC, the leading provider of broadcast content measurement in the United States, has announced the acquisition of Kansas City based Image Impact, Inc. Image Impact is a provider of brand placement measurement and valuation within mass media programming.
buyer: Repucom America LLC
Repucom America LLC has rapidly grown into the world's foremost authority in measuring the value and effectiveness of brand exposure within all forms of sports media. "
target: Image Impact, Inc.
Image Impact, Inc. is a provider of brand placement measurement and valuation within mass media programming. Utilizing cutting-edge delivery platforms such as BrandBase®, providing comprehensive, verifiable brand placement evaluation and consulting analysis to take clients Beyond the Numbers®.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/21/2016 via PR Newswire

The Nielsen Company, Inc., acquired Repucom Pty. Ltd.

synopsis: Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Repucom Pty. Ltd.
Repucom is a trusted adviser and partner in sports and entertainment intelligence, helping clients to maximize their commercial success. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/5/2011 via PR Newswire

Repucom America LLC, acquired Image Impact, Inc.

synopsis: Repucom America LLC, the leading provider of broadcast content measurement in the United States, has announced the acquisition of Kansas City based Image Impact, Inc. Image Impact is a provider of brand placement measurement and valuation within mass media programming.
buyer: Repucom America LLC
Repucom America LLC has rapidly grown into the world's foremost authority in measuring the value and effectiveness of brand exposure within all forms of sports media. "
target: Image Impact, Inc.
Image Impact, Inc. is a provider of brand placement measurement and valuation within mass media programming. Utilizing cutting-edge delivery platforms such as BrandBase®, providing comprehensive, verifiable brand placement evaluation and consulting analysis to take clients Beyond the Numbers®.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via PE Hub

MarketCast, acquired Turnkey Intelligence

synopsis: MarketCast Group, a global leader in the consumer insights industry, has acquired Turnkey Intelligence, a preeminent sports research and advisory firm. Turnkey Intelligence has been providing best-in-class research, consulting, and analytics for more than 20 years, offering a full suite of data-driven services to hundreds of sports clients.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target parent: Turnkey Sports & Entertainment
target: Turnkey Intelligence
Turnkey Intelligence offers customized, informed, and actionable solutions to a wide range of sports, live event, agency, and brand-side clients. Turnkey Intelligence’s self-service platform – Audience Portal – is used and trusted by hundreds of sports teams of all sizes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/24/2018 via BNC Analysis

YouGov plc, acquired SMG Insight

synopsis: Market research and data analytics group YouGov PLC that it has acquired UK sports research agency SMG Insight Ltd. YouGov currently owns 20% stake in SMG Insight and will buy the remaining 80% stake from Frank Saez, the founder and managing director of SMG Insight.
buyer: YouGov plc (AIM:YOU:$215.10)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: SMG Insight
UK-based SMG Insight Ltd is a sports research agency. Founded in 2010, SMG Insight is the sports, sponsorship and entertainment research company in partnership with YouGov, the pioneering online market research company.
price ($mm)
$28*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/16/2018 via PR Web

Equestrian Marketing merged with Mixed Digital,

synopsis: Mixed Digital LLC—whose suite of services includes brand development, search marketing, social media management, web design, video production and more—merged with Equestrian Marketing, LLC, a New York City boutique agency specializing in sports marketing and management.
buyer: Mixed Digital
Mixed Digital is a full-service digital marketing agency. Their strategy involves a consultative approach to digital marketing. By taking a client’s budget and unique goals, they aim to propose just the right mix of digital solutions to achieve optimal results. "
target: Equestrian Marketing
Equestrian Marketing is a boutique agency that expertly handles market research, branding, content development, design, and distribution. Their team of experts help athletes and businesses in the professional sports industry to develop and deliver a strong brand position and launch strategy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/21/2016 via PR Newswire

The Nielsen Company, Inc., acquired Repucom Pty. Ltd.

synopsis: Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Repucom Pty. Ltd.
Repucom is a trusted adviser and partner in sports and entertainment intelligence, helping clients to maximize their commercial success. Repucom‘s solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and experiential platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/16/2013 via Company Press Release

NPD Group, Inc., will acquire Leisure Trends Group

synopsis: The NPD Group, a global information company, has signed an agreement to acquire the retail sales tracking and consumer research businesses of Leisure Trends, the Boulder, CO-based leader in market research for the sports and recreation industries. The acquisition does not include Leisure Trends’ Customer Relationship Management (CRM) business.
buyer: NPD Group, Inc.
The NPD Group is the leading global provider of consumer and retail market research solutions for a wide range of industries. They offer consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company. "
target: Leisure Trends Group
Leisure Trends Group tracks a vast amount of information in the resort, hospitality, outdoor recreation and sports industries. Their retail sale tracking gives access to retail sales intelligence in key specialty retailers, and their consumer research offers customized research programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/2/2021 via BNC Analysis

YouGov plc, acquired Charlton Insights Inc.

synopsis: YouGov, the international research and data analytics group, has expanded its sports presence in North America with the acquisition of Toronto-based research and consulting agency Charlton Insights. Charlton Insights is a business built on long-term relationships with major brands, teams and leagues in Canada, including the NHL, NBA and MLB.
buyer: YouGov plc (AIM:YOU:$215.10)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
target: Charlton Insights Inc.
Charlton Insights is a Toronto-based research and consulting agency. Established in 1995, Charlton Insights is a business built on long-term relationships with major brands, teams and leagues in Canada, including the NHL, NBA and MLB.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via PR Web

NPD Group, Inc., purchased POS Sports and Outdoor Tracking Business from SSI Data

synopsis: The NPD Group has acquired SportsOneSource, LLC's (SOS) assets relating to the company’s SSI Data POS Sports and Outdoor tracking business, which provides weekly sports and outdoor retail POS data analytics to the global active lifestyle retail market.
buyer: NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help their clients grow their businesses in a changing world. Over 2000 companies worldwide rely on them to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. "
seller parent: SportsOneSource Group
seller: SSI Data
SSI Data's POS Sports and Outdoor tracking business provides weekly sports and outdoor retail POS data analytics to the global active lifestyle retail market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/25/2012 via BusinessWire

Brand Affinity Technologies, purchased Fan Photography Business from Printroom, Inc.

synopsis: Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, has acquired the fan photography business and intellectual property of Printroom, Inc., one of the nation’s leading online fan and professional photography services platforms for sporting and entertainment events.
buyer: Brand Affinity Technologies
Brand Affinity Technologies (BAT), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing the FAN. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. "
seller: Printroom, Inc.
Printroom is the market leader in providing high-value, fan photo engagement solutions to over 50 professional sports properties, sports teams, and event promoters. Printroom’s fan photography division directly engaged with and photographed over 10 million U.S. fans in 2011.
price ($mm)
rev ($mm)
$10
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/10/2016 via BNC Analysis

Atairos Group, Inc., acquired Learfield Communications, Inc.

synopsis: Learfield Communications, Inc., the leading provider of integrated marketing solutions in college sports, announced that it has been acquired by Atairos Group, Inc., an independent private company focused on supporting growth-oriented businesses, from Providence Equity Partners.
buyer: Atairos Group, Inc.
Atairos is an independent private company focused on supporting growth-oriented businesses across a wide range of industries. Atairos provides a unique combination of active strategic partnership and patient long-term capital to high-potential companies and their management teams. "
target parent: Providence Equity Partners Inc.
target: Learfield Communications, Inc.
Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/23/2015 via Company Press Release

Old Hat Creative will be merged with Third Degree Advertising,

synopsis: Sports marketing firm, Old Hat Creative and financial services marketing firm, Third Degree Advertising announced plans to merge the two central Oklahoma headquartered agencies.
buyer: Third Degree Advertising
Third Degree is a marketing company that specializes in strategic business planning for credit unions and they develop custom marketing strategies for a variety of B2B and B2C brands. "
target: Old Hat Creative
Old Hat Creative, LLC is a collegiate sports marketing firms . The company was founded in 2003 and is based in Norman, Oklahoma.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2013 via BNC Analysis

Providence Equity Partners Inc., acquired Learfield Communications, Inc.

synopsis: Providence Equity Partners, a leading global private equity firm, has taken up a majority stake in Learfield Communications Inc ., which owns the athletic multimedia rights for various collegiate institutions and associations.
buyer: Providence Equity Partners Inc.
Providence Equity Partners is the leading global private equity firm specializing in equity investments in media, communications, education, and information companies around the world. "
target parent: Shamrock Capital Advisors, Inc.
target: Learfield Communications, Inc.
Learfield Communications, Inc. engages in the management of multi-media rights for college athletic programs in the United States.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/25/2019 via BNC Analysis

Jackson Marketing, Motorsports & Events, acquired EMC Strategic Communications

synopsis: Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has acquired EMC Strategic Communications, a communications agency that specializes in motorsports, the automotive industry, sustainable mobility, and design.
buyer: Jackson Marketing, Motorsports & Events
Jackson Marketing is an integrated marketing communication and events agency. Jackson specializes in marketing transportation and B2B brands. Jackson has deep client and industry experience in Material Handling, Trucking & Logistics, Heavy Equipment, Manufacturing, Automotive and Enthusiast brands. "
target: EMC Strategic Communications
EMC Strategic Communications is a communications agency that specializes in motorsports, the automotive industry, sustainable mobility, and design. EMC assists their clients with the strategic development and implementation of their marketing communications.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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year
2021
rev ($mm)
$215.10
EBITDA ($mm)
$37.09
EBIT ($mm)
$27.46
Net Income ($mm)
$11.36
Employees
1146
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