Like MarketingNPV LLC

announced 2/10/2011 via BusinessWire

Marketshare, will acquire MarketingNPV LLC

synopsis: MarketShare, the marketing analytics industry leader, has agreed to acquire MarketingNPV, one of the best-known providers of innovative measurement solutions and tools. The combined entity will offer an unprecedented end-to-end solution to marketers in all industries.
buyer parent: Harris Interactive
buyer: Marketshare
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with more than half of the Fortune 100 companies. "
target: MarketingNPV LLC
MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources.
price ($mm)
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announced 6/20/2011 via PR Newswire

MSLGroup, will acquire Genedigi Group

synopsis: Publicis Groupe announced it has signed an agreement to acquire Genedigi Group, one of China's largest independent public relations and marketing communications agencies. Genedigi will be aligned with MSLGROUP, Publicis Groupe's flagship specialty communications, public relations and events network.
buyer parent: Publicis Groupe SA
buyer: MSLGroup
MSLGROUP is one of the world's top 5 PR and events networks. Its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas. "
target: Genedigi Group
Founded in 1997, Genedigi Group employs 400 communications professionals across public relations, event marketing, digital marketing and an in-house market research center. Genedigi supports more than 50 clients across its offices in Beijing, Shanghai and Guangzhou.
price ($mm)
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announced 8/10/2010 via PR Newswire

YouGov plc, will acquire Harrison Group LLC

synopsis: Harrison Group LLC, a leading marketing and strategic research consulting firm headquartered in Waterbury, CT, announced that it has agreed to be acquired by YouGov plc, a global market leader in survey and market research, political polling, panel management, research operations and business consulting.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Harrison Group LLC
Harrison Group is one of the country's leading marketing and strategic research consulting firms. Harrison Group specializes in concept testing, forecasting, segmentation, branding, business consulting and market modeling.
price ($mm)
$6.00
rev ($mm)
$11
EBITDA ($mm)
$1
EV / rev
1.3x
EV / EBITDA
14.3x
announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
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closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$184,903.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/9/2008 via Company Press Release

Yankelovich will be merged with Henley Centre HeadlightVision,

synopsis: Yankelovich Holdings, Inc. has signed a definitive merger agreement with WPP to merge with Henley Centre HeadlightVision, WPP's consumer trends and futures research and consultancy business and a unit of Kantar, WPP’s information, insight and consultancy division. The merger will become effective upon the satisfaction of certain conditions.
buyer parent: WPP Group, plc
buyer: Henley Centre HeadlightVision
Henley Centre HeadlightVision is Europe’s leading consumer trends business. We provide intelligence, research and consultancy solutions to blue chip clients around the world. All of our work is informed by our proprietary global knowledge base of consumer trends and futures insights. "
target: Yankelovich
Yankelovich is a leading consumer market research and analytics company. The company has studied consumer attitudes, values and lifestyles for 50 years, creating cutting-edge expertise and the largest database of US consumer attitudes and trends.
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closed 8/3/2007 via BNC Analysis

IXI Corporation, acquired Cohorts

synopsis: IXI Corp. has acquired Cohorts, bringing together two of the leading customer-segmentation service providers.
buyer: IXI Corporation
For over 15 years, IXI has helped the nation's leading financial services and consumer marketing firms optimize marketing efforts, manage risk, identify growth markets, and enhance practice and performance management. "
target: Cohorts
Cohorts builds and provides customer marketing information networks for segmenting and targeting prospects based on wealth, income, spending capacity and share of wallet and help clients deliver the right product and message to the right customer.
price ($mm)
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closed 4/10/2007 via BusinessWire

Lightspeed Research, acquired Foresight International, Inc.

synopsis: Lightspeed Research, an interactive data solutions provider to the marketing research industry based in Lake Zurich, Illinois. has completed the purchase of Foresight International, Inc., a global provider of innovative employee satisfaction solutions.
buyer parent: WPP Group, plc
buyer: Lightspeed Research
Lightspeed Research, WPP Company, provides rapid, reliable market research solutions through global online panels. Through its network of proprietary panels and accredited panel partners, Lightspeed Research provides access to household members across 34 countries around the world. "
target: Foresight International, Inc.
Foresight International is a leader in the survey research and survey software industry. Foresight enjoys a worldwide reputation for quality, innovation, customer-focused professional service and leading-edge online software offerings at competitive price levels.
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closed 5/9/2007 via BusinessWire

WNS Global Services, acquired Marketics Technologies

synopsis: WNS (Holdings) Limited, a leading provider of offshore business process outsourcing services, announced that it closed its acquisition of Marketics Technologies (India) Private Limited, a privately-owned leader in offshore analytics services on May 9, 2007.
buyer: WNS Global Services (WNS:$585.82)
WNS is a leading provider of offshore business process outsourcing, or BPO, services. We provide comprehensive data, voice and analytical services that are underpinned by our expertise in our target industry sectors. "
target: Marketics Technologies
Marketics Technologies, a leader in marketing analytics, provides revenue-enhancing solutions that increase marketing effectiveness and return on marketing investment for the world's leading marketers. Analytics solutions cover the entire marketing continuum.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/9/2007 via BusinessWire

WNS Global Services, acquired Marketics Technologies

synopsis: WNS (Holdings) Limited, a leading provider of offshore business process outsourcing services, announced that it closed its acquisition of Marketics Technologies (India) Private Limited, a privately-owned leader in offshore analytics services on May 9, 2007.
buyer: WNS Global Services (WNS:$585.82)
WNS is a leading provider of offshore business process outsourcing, or BPO, services. We provide comprehensive data, voice and analytical services that are underpinned by our expertise in our target industry sectors. "
target: Marketics Technologies
Marketics Technologies, a leader in marketing analytics, provides revenue-enhancing solutions that increase marketing effectiveness and return on marketing investment for the world's leading marketers. Analytics solutions cover the entire marketing continuum.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
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closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
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closed 5/23/2006 via Company Press Release

A Consortium of 6 buyers acquired VNU nv

synopsis: Valcon, the consortium of private equity firms that for months has been trying to buy Anglo-Dutch media giant VNU for $9.7 billion, last weekend declared victory. The consortium said shareholders representing nearly 79% of VNU’s stock have tendered their stake.
buyer: AlpInvest Partners N.V.
buyer: Thomas H. Lee Co.
buyer: Blackstone Group LP (BX:$16,433.94)
buyer: The Carlyle Group (CG:$5,531.80)
buyer: Hellman & Friedman LLC
buyer: Kohlberg Kravis Roberts & Co. (KKR:$16,236.15)
Kohlberg Kravis Roberts & Co. is an investment firm that makes a wide variety of private equity investments on behalf of itself and its investors. KKR has completed more than 100 transactions involving over $100 billion of total financing. KKR has offices in New York, Menlo Park and London. "
target: VNU nv (NLSN:$3,500.00)
The Nielsen Company is world’s leading provider of marketing information, audience measurement, and business media products and services. Nielsen provides clients with the most complete view of their consumers and their markets.
price ($mm)
$11,594
rev ($mm)
$4,479
EBITDA ($mm)
$835
EV / rev
2.6x
EV / EBITDA
13.9x
closed 11/23/2005 via BusinessWire

SRA Research, Inc., acquired On The Mark Research

synopsis: Barbara L. Allan, founder and CEO of SRA Research, Inc., today announced that the company has acquired On The Mark Research, which is based in Stuart, FL. Mark Sandler, President of On The Mark, has been named Vice President of Client Services for the combined company.
buyer: SRA Research, Inc.
SRA Research Group is a full-service market research firm representing clients in a wide variety of industries in North America, the Caribbean, and Latin America. "
target: On The Mark Research
OTM Research is more than just a marketing research company. We are your marketing partner, working with you every step of the way. It is our mission to provide our clients not only with the results of the research, but with an actionable marketing plan to help them succeed. We help our clients:
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closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 3/15/2005 via PR Newswire

Phoenix Marketing International, acquired Cultural Access Group

synopsis: Allen DeCotiis, Ph.D., Chairman and Chief Executive Officer of Phoenix Marketing International announced today the acquisition of Cultural Access Group, a preeminent market research firm possessing unmatched ethnic and cultural expertise about the new mainstream markets and the new American consumer.
buyer: Phoenix Marketing International
Phoenix Marketing International offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix combines primary and syndicated marketing research expertise with database analytics and modeling proficiency. "
target: Cultural Access Group
It is the vision of Cultural Access Group that America’s increasingly diverse population necessitates responsive changes in the marketing practices of U.S. corporations. Demographic changes over the last 40 years have profoundly altered the ethnic and cultural complexion of the United States and co
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closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/13/2019 via PR Newswire

Truesight Consulting, LLC merged with Marketscience Consulting, Ltd,

synopsis: Truesight Consulting, an independent, advanced marketing analytics and solutions company, has merged with Marketscience Consulting, an award-winning independent consultancy specializing in advanced econometric modelling, statistical analysis and bespoke advice on traditional and digital marketing investments.
buyer: Marketscience Consulting, Ltd
Marketscience Consulting is an award-winning independent consultancy specializing in advanced econometric modelling, statistical analysis and bespoke advice on traditional and digital marketing investments. "
target: Truesight Consulting, LLC
Truesight Consulting is an independent, advanced marketing analytics and solutions company that unifies technology, data, and modeling solutions to drive client results. Truesight was conceived to be a full service, radically transparent analytics partner.
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announced 2/10/2011 via BusinessWire

Marketshare, will acquire MarketingNPV LLC

synopsis: MarketShare, the marketing analytics industry leader, has agreed to acquire MarketingNPV, one of the best-known providers of innovative measurement solutions and tools. The combined entity will offer an unprecedented end-to-end solution to marketers in all industries.
buyer parent: Harris Interactive
buyer: Marketshare
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with more than half of the Fortune 100 companies. "
target: MarketingNPV LLC
MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources.
price ($mm)
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closed 3/15/2007 via BusinessWire

CMO Partners LLC merged with MarketingNPV,

synopsis: MarketingNPV, a leader in the field of marketing dashboards and measurement of marketing effectiveness, has merged with CMO Partners, a pre-eminent specialized marketing consulting firm. The combined company will operate as MarketingNPV, and continue to be based in Princeton, NJ.
buyer: MarketingNPV
MarketingNPV is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation. "
target: CMO Partners LLC
CMO Partners is a pre-eminent specialized marketing consulting firm.
price ($mm)
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closed 12/9/2015 via BusinessWire

NeuStar, Inc., acquired Marketshare

synopsis: Neustar, Inc., a trusted neutral provider of real-time information services, announced that it has completed its acquisition of MarketShare Partners, LLC, a fast-growing marketing analytics technology provider to major brands.
buyer: NeuStar, Inc. (NSR:$1,165.09)
Neustar, Inc. is the first real-time provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect their businesses. Neustar operates complex data registries and deliver data-driven insights that help clients make business decisions. "
target: Marketshare
MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue.
price ($mm)
$450
rev ($mm)
$57
EBITDA ($mm)
EV / rev
7.9x
EV / EBITDA
announced 2/10/2011 via BusinessWire

Marketshare, will acquire MarketingNPV LLC

synopsis: MarketShare, the marketing analytics industry leader, has agreed to acquire MarketingNPV, one of the best-known providers of innovative measurement solutions and tools. The combined entity will offer an unprecedented end-to-end solution to marketers in all industries.
buyer parent: Harris Interactive
buyer: Marketshare
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with more than half of the Fortune 100 companies. "
target: MarketingNPV LLC
MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources.
price ($mm)
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closed 8/16/2007 via BusinessWire

Harris Interactive, acquired Marketshare

synopsis: Harris Interactive has acquired MarketShare, a private Asian research firm with co-located headquarters in Hong Kong and Singapore. MarketShare has been working jointly with Harris Interactive on major global and regional accounts since 2004.
buyer: Harris Interactive (HPOL:$140.32)
Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. "
target: Marketshare
MarketShare is a full-service market research and consulting firm working with clients across the world to understand, invest and profit from opportunities in the emerging markets in Asia-Pacific and Middle East.
price ($mm)
$2.80
rev ($mm)
$3
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
closed 9/22/2021 via BNC Analysis

Skeepers, acquired Advalo

synopsis: France based Skeepers acquires the startup Advalo. Founded in 2014 by Olivier Marc and David le Douarin, Advalo bases its solution on artificial intelligence in order to detect audiences with high growth potential who will have an impact on the turnover of brands. 
buyer: Skeepers
Skeepers, based in France, provides people-smart SaaS (Software-as-a-Service) solutions. Skeepers' products include Avis Vérifiés, a SaaS solution for analyzing and publishing customer reviews, Mediatech-CX, a platform for managing and facilitating the customer experience, and more. "
target: Advalo
Founded in 2014 by Olivier Marc and David le Douarin, Advalo bases its solution on artificial intelligence in order to detect audiences with high growth potential who will have an impact on the turnover of brands.
price ($mm)
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closed 9/15/2021 via GlobeNewswire

Digilant, acquired Happyfication, Inc.

synopsis: Digilant, an omnichannel advertising services company, announced the acquisition of Happyfication by its holding company ISPD. Happyfication helps brands and agencies leverage data-driven marketing across all media. Happyfication’s technology will enhance Digilant’s insights, omnichannel targeting, and analytics capabilities.
buyer parent: ispDigital Group
buyer: Digilant
Digilant is an omnichannel advertising partner built to take advertisers from now to next. Digilant does this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. "
target: Happyfication, Inc.
Happyfication is a cognitive marketing technology company that arms marketers with a proprietary data intelligence platform that optimizes the performance of creative and omnimedia investments. Happyfication’s platform adds value across the entire marketing process.
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closed 7/5/2021 via AP - Associated Press

EQ Works, acquired Paymi

synopsis: EQ Inc., a leader in geospatial data and artificial intelligence driven software, has acquired Integrated Rewards Inc., and its consumer facing application Paymi.com. Paymi is a cloud-based marketing platform that uses card linking technology to enable consumers to receive cash back rewards for credit and debit card transactions.
buyer: EQ Works (TSXV:EQ:$7.98)
Toronto-based EQ Works provides a smarter way to target customers. Using first-party, location-based behaviour signals, advanced data analytics, and proprietary software, EQ creates and targets customized, performance-boosting audience segments "
target: Paymi
Paymi is a cloud-based marketing platform that uses card linking technology to enable consumers to receive cash back rewards for credit and debit card transactions and offer merchant partners the ability to understand more about their customers to drive greater sales and increase market share.
price ($mm)
$2.02
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/14/2021 via GlobeNewswire

Porch Group, Inc., acquired V12 Data

synopsis: Porch, a leading vertical software company reinventing the home services industry, has acquired V12, a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with customer acquisition and retention solutions to achieve maximum ROI.
buyer: Porch Group, Inc. (PRCH:$118.19)
Seattle-based Porch Group, the vertical software platform for the home, provides software and services to more than 10,500 home services companies such as home inspectors, moving companies, real estate agencies, utility companies, and warranty companies. "
target: V12 Data
V12 is a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with end-to-end customer acquisition and retention solutions to achieve maximum ROI.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/5/2020 via BusinessWire

Zoom Information, acquired EverString

synopsis: ZoomInfo has acquired EverString, an AI-powered, B2B data solutions provider. The acquisition gives ZoomInfo a comprehensive business data graph, providing the foundation needed for enterprises to identify their total universe of customers and prospects, define their ideal profiles, and leverage granular keywords and attributes to predict success.
buyer: Zoom Information (:$747.20)
ZoomInfo is a Go-To-Market Intelligence Solution for more than 15,000 companies worldwide. Its platform empowers B2B sales, marketing, and recruiting professionals to succeed by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. "
target: EverString
EverString is a B2B data company built by experts in natural language processing, machine learning, and deep learning. It provides machine learning-derived data and automated modeling to B2B companies to improve segmentation and decision-making.
price ($mm)
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closed 7/7/2020 via BusinessWire

Brillio, acquired Cognetik

synopsis: Brillio, a leading digital technology consulting and solutions company, has announced the acquisition of Cognetik, a data and insights company with deep expertise in improving digital experiences for its customers.
buyer parent: Bain Capital
buyer: Brillio
Brillio is a leading global digital consulting and technology services company focused on implementation of digital technologies for the world's leading companies. Brillio uses proprietary methodologies to help customers rapidly develops and deploys disruptive industrial-grade digital solutions. "
target: Cognetik
Cognetik is a customer and marketing analytics company that partners with some of the world’s largest brands such as McDonald’s, eBay and Facebook. They empower digital leaders with data to improve decision-making, optimize digital experiences, and help companies become data-driven organizations.
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closed 5/15/2020 via Company Press Release

Read Group (Solutions) Limited, acquired UK Changes

synopsis: REaD Group, a UK-based data and insight company, has acquired the assets of UK Changes, a data specialist company in the marketing data sector. The acquisition of UK Changes' data management platforms, ukc>online and ukc>connect, will allow REaD to create the perfect blend of market leading technology and data.
buyer: Read Group (Solutions) Limited
UK-based REaD Group is an award-winning data and insight company. REaD Group helps its clients engage with customers in a timely and relevant manner through data quality products, actionable insights and technology solutions. The company also has the most comprehensive GDPR ready database in the UK."
target: UK Changes
UKChanges is a data specialist company in the marketing data sector. Its ukc>online product is a market leading online data management platform, and its ukc>connect product provides a suite of data management tools and services for integrating with in-house or third-party tools.
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closed 3/18/2020 via BusinessWire

VideoAmp, acquired Conversion Logic

synopsis: VideoAmp has acquired Conversion Logic, the leading SaaS provider of cross-channel attribution, measurement and analytics solutions. They enable marketing efficiency, optimization and scale by delivering predictive and valuable insights in real-time.
buyer: VideoAmp
VideoAmp is the software and data solutions company powering the convergence of linear TV and digital advertising. Their software solutions enable marketers and content owners to plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. "
target: Conversion Logic
Conversion Logic is the leading SaaS provider of cross-channel attribution, measurement and analytics solutions. They enable marketing efficiency, optimization and scale by delivering predictive and valuable insights in real-time.
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announced 8/27/2019 via BNC Analysis

Anaplan, Inc., will acquire Mintigo

synopsis: Anaplan, a business performance management software company that provides cloud-based planning software across various use cases, will acquire Mintigo, a predictive marketing and sales analytics company that empowers marketers to be successful and get the results they want.
buyer: Anaplan, Inc. (:($172.20))
Anaplan provides cloud-based planning software across various use cases including finance, sales, supply chain, operations and human resources. The technology lets users create detailed planning models that incorporate data down to the transaction level to improve decision making. "
target: Mintigo
Mintigo believes in the power of data science to revolutionize marketing. Mintigo’s Predictive Marketing Platform empowers marketers to be successful and get the results they want. It helps marketers drive better marketing and find the fastest route to revenue.
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announced 5/29/2019 via BusinessWire

Intuit, Inc., will acquire Origami Logic

synopsis: Intuit Inc., makers of TurboTax, QuickBooks, Mint and Turbo, announced it has entered into an agreement to acquire Origami Logic, a marketing analytics company that helps teams master their marketing performance by letting them see what’s working and what’s not, so they can optimize their efforts.
buyer: Intuit, Inc. (INTU:$10,317.00)
Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals. Its flagship products and services include QuickBooks®, which make it easier to manage small businesses and tax preparation and filing. "
target: Origami Logic
Origami Logic is a marketing analytics company that helps teams master their marketing performance by letting them see what’s working and what’s not, so they can optimize their efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/15/2019 via GlobeNewswire

TransUnion LLC, will acquire TruSignal

synopsis: TransUnion announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time for one-to-one addressable marketing.
buyer: TransUnion LLC (TRU:$3,009.80)
Transunion helps uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity."
target: TruSignal
TruSignal, Inc. is a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time for one-to-one addressable marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

Acquia, Inc., acquired Mautic

synopsis: Acquia, the open source digital experience company, has acquired Mautic, the world’s first true open marketing cloud. Mautic enables brands to integrate and personalize all their digital properties and channels to create a seamless customer experience.
buyer: Acquia, Inc.
Acquia is the open source digital experience company. Acquia provides the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. Acquia gives their customers the freedom to build tomorrow on their terms. "
target: Mautic
Mautic is the world’s first true open marketing cloud. Mautic enables brands to integrate and personalize all their digital properties and channels to create a seamless customer experience. Mautic helps companies deliver higher performing campaigns and content, and drive superior results.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/21/2019 via PR Web

ClickDimensions, acquired Sweetspot

synopsis: ClickDimensions announced it is expanding its comprehensive marketing platform for Microsoft Dynamics 365 with Sweetspot, a leader in the marketing dashboard space. By providing easy access to the information that marketers need, Sweetspot removes the complexity of data while enabling flexibility, control and collaboration for marketing teams.
buyer parent: Accel-KKR
buyer: ClickDimensions
ClickDimensions was founded to help Microsoft Dynamics users bridge the gap between sales and marketing. Their marketing automation platform brings together essential tools to help organizations attract more leads, close more sales and more effectively engage customers. "
target: Sweetspot
Sweetspot is a leader in the marketing dashboard space. It helps address some of marketers’ biggest data pain points. By providing easy access to the information that marketers need, Sweetspot removes the complexity of data while enabling flexibility, control and collaboration for marketing teams.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/26/2018 via PR Newswire

MailUp Group, will acquire Datatrics B.V.

synopsis: MailUp Group, a leading cloud based marketing technology provider, will acquire Datatrics, a Dutch company that offers a predictive marketing platform. Datatrics enables marketing teams to build customer experiences based on artificial-intelligence-managed data, resulting in better quality customer engagement and higher conversion rates.
buyer: MailUp Group (BIT:MAIL:$77.85)
MailUp Group is a leading cloud based marketing technology provider. Their MailUp solution is a complete email & SMS delivery solution that combines advanced email marketing features with SMTP relay and plugins for ecommerce, CRM and CMS systems. "
target: Datatrics B.V.
Datatrics is a Dutch company that offers a state-of-the-art predictive marketing platform. Datatrics enables marketing teams to build customer experiences based on artificial-intelligence-managed data, resulting in better quality customer engagement, higher conversion rates and upgraded loyalty.
price ($mm)
$4.46
rev ($mm)
$0
EBITDA ($mm)
EV / rev
22.7x
EV / EBITDA
announced 7/29/2018 via Bloomberg

ARM Ltd., will acquire Treasure Data

synopsis: ARM Holdings Plc, the British computer-chip designer owned by SoftBank Group Corp., has agreed to buy U.S.-based data analytics firm Treasure Data Inc. Mountain View, California-based Treasure Data develops products to help companies analyze data for marketing and other purposes.
buyer parent: Softbank Corporation
buyer: ARM Ltd. (ARM:$1,404.42)
Based in the UK, ARM designs technology at the heart of the World's most advanced digital products. Their advanced, energy-efficient processor designs have enabled the intelligent computing in more than 125 billion chips. "
target: Treasure Data
Mountain View, California-based Treasure Data develops products to help companies analyze data for marketing and other purposes, such as dealing with a surge in data from a product launch. Treasure Data’s mission is to bring all customer data together for a single, actionable view of the customer.
price ($mm)
$600
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/16/2018 via Company Press Release

Salesforce.com, Inc., will acquire Datorama

synopsis: Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama enables more than 3,000 leading global agencies and brands to optimize marketing campaigns, automate reporting and make data-driven decisions faster.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce.com, Inc., the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. Their Salesforce Service Cloud customer service app empowers enterprises to deliver amazing customer service experiences anywhere and on any device. "
target: Datorama
Datorama is the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama enables more than 3,000 leading global agencies and brands to optimize marketing campaigns, automate reporting and make data-driven decisions faster.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/3/2018 via BusinessWire

Terminus Software, LLC., acquired BrightFunnel

synopsis: Terminus, the leader of the account-based marketing movement, announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. BrightFunnel helps companies connect marketing to revenue through B2B analytics, including AI-powered multi-touch attribution, account-based measurement, and revenue funnel analytics.
buyer: Terminus Software, LLC.
Terminus is the leading account-based marketing platform that enables B2B marketers to target key accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Companies use Terminus to increase awareness and engagement with their most valuable accounts. "
target: BrightFunnel
BrightFunnel is the pioneer of B2B marketing analytics and attribution, offering revenue intelligence for marketers that is powered by its patent-pending multi-touch attribution platform. Companies such as Cloudera, Concur, Equinix, and Ellie Mae use BrightFunnel to connect marketing to revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/14/2017 via Company Press Release

American Family Insurance, acquired Networked Insights

synopsis: American Family Insurance has acquired Networked Insights, a Chicago-based data and analytics software company. Networked Insights uses artificial intelligence and machine learning to understand what is relevant to people, so that brands can find their ideal audience, understand what content they care about, and target them with the right media.
buyer: American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. "
target: Networked Insights
Networked Insights is transforming the way marketers connect with people. Its technology uses artificial intelligence and machine learning to understand what is relevant to people, so that brands and agencies can find their ideal audience, understand what content they care about, and target them.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via Company Press Release

WeWork Management LLC, acquired Unomy

synopsis: WeWork is thrilled to announce that they are acquiring Unomy, an Israeli sales and marketing intelligence platform that helps businesses connect with new customers. For WeWork, Unomy’s platform will become the backbone of their growing internal sales platform.
buyer: WeWork Management LLC
WeWork provides businesses with the space, community, and services they need. They transform buildings into beautiful, collaborative workspaces and provide infrastructure, services, events and tech so their members can focus on doing what they love. "
target: Unomy
Unomy is an Israeli sales and marketing intelligence platform that helps businesses connect with new customers. Unomy's clients can easily learn and understand their prospects and customers, talk to the right people, be relevant and stay relevant, every single time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/1/2017 via Company Press Release

Ignite Technologies, Inc., acquired FirstRain, Inc.

synopsis: ESW Capital announced that it has completed the acquisition of FirstRain, a pioneer of sales and marketing intelligence applications. FirstRain will be managed by ESW’s affiliate Ignite Technologies, a company that helps customers ignite the power of their workforce to ignite better business performance.
buyer parent: ESW Capital, LLC
buyer: Ignite Technologies, Inc.
Ignite Technologies helps customers ignite the power of their workforce to ignite better business performance. Ignite Technologies offers its innovative, Ignite Prime program, delivering free enterprise software to its licensed and supported customers. "
target: FirstRain, Inc.
FirstRain is an enterprise scale, SaaS Business Analytics technology platform that creates a real-time highly targeted information experience for enterprises based on their goals and initiatives.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Geography
Matching Companies
Ticker: AIM:YOU
 
 
 
 
 
 
 
 
YouGov plc
YouGov plc
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media.
year
2021
rev ($mm)
$223.64
EBITDA ($mm)
$45.92
EBIT ($mm)
$34.14
Net Income ($mm)
$15.22
Employees
1350
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Ticker: TSE:3905
 
 
 
 
 
 
 
 
Datasection Inc.
Datasection Inc.
Datasection Inc. is a Japanese company that provides marketing research, data provision and processing, and image analysis services. They offer analysis tools and research services for social media to help businesses mitigate social media risks such as rumors and accelerate their marketing.
year
2019
rev ($mm)
$10.44
EBITDA ($mm)
$1.63
EBIT ($mm)
$0.42
Net Income ($mm)
$0.06
Employees
66
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
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$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
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0
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Ticker: PGND
 
 
 
 
 
 
 
 
Press Ganey Associates, Inc.
Press Ganey Associates, Inc.
Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement.
year
2016
rev ($mm)
$344.32
EBITDA ($mm)
$104.94
EBIT ($mm)
$60.70
Net Income ($mm)
$27.26
Employees
1058
  • drill down
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Ticker: DB:IFS
 
 
 
 
 
 
 
 
Infas Holding AG
Infas Holding Aktiengesellschaft is a German holding company engaged in the advertising and marketing sectors. The Company divides its activities into the two business segments: Marketing and Social Research, and Photographic news agency.
year
2018
rev ($mm)
$34.24
EBITDA ($mm)
$4.36
EBIT ($mm)
$4.12
Net Income ($mm)
$2.62
Employees
168
  • drill down
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Ticker: TSE:6185
 
 
 
 
 
 
 
 
So-net Media Networks Corp
So-net Media Networks Corp
Headquartered in Japan, So-net Media Networks uses cutting edge marketing technologies to deliver optimal information to the right people in the most suitable way. They offer various marketing solutions through their products which synergistically interact with each other, guaranteeing higher ROI.
year
2019
rev ($mm)
$97.32
EBITDA ($mm)
$10.60
EBIT ($mm)
$6.75
Net Income ($mm)
$5.54
Employees
174
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Ticker: ASX:TOM
 
 
 
 
 
 
 
 
Tomizone
Tomizone
Tomizone is the premier provider of connectivity, analytics and location based services, and software to enterprises, brands and public venues. Tomizone turns customers’ WiFi networks into a powerful connection with their consumers – a marketing opportunity that drives engagement and revenue.
year
2017
rev ($mm)
$2.05
EBITDA ($mm)
($0.30)
EBIT ($mm)
($0.33)
Net Income ($mm)
Employees
0
  • drill down
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Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$429.55
EBITDA ($mm)
($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
  • drill down
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Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
year
2014
rev ($mm)
$99.35
EBITDA ($mm)
($26.83)
EBIT ($mm)
($33.63)
Net Income ($mm)
Employees
500
  • drill down
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Ticker: ASX:ISD
 
 
 
 
 
 
 
 
iSentia
iSentia
Isentia is the Asia-Pacific region’s leading media intelligence company, providing over 5,000 clients with information, analysis 24/7/365. Isentia filters information from over 5,500 print, radio and television media outlets and over 250 million online conversations per month.
year
2020
rev ($mm)
$74.22
EBITDA ($mm)
$3.84
EBIT ($mm)
($0.43)
Net Income ($mm)
Employees
1100
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Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
year
2021
rev ($mm)
$7.98
EBITDA ($mm)
($2.04)
EBIT ($mm)
($2.19)
Net Income ($mm)
Employees
46
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Ticker: NasdaqCM:SOPA
 
 
 
 
 
 
 
 
Society Pass Incorporated
Society Pass Incorporated
Society Pass Incorporated is a leading Southeast Asian data-driven loyalty platform. Society Pass provides merchants with SoPa.asia – an online commerce platform for users, alongside with #HOTTAB Biz – a convenient order management app for business partners on SoPa.asia.
year
2021
rev ($mm)
$0.11
EBITDA ($mm)
($12.79)
EBIT ($mm)
($16.00)
Net Income ($mm)
Employees
0
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Ticker: TSE:7068
 
 
 
 
 
 
 
 
Feedforce Inc.
Feedforce Inc.
Based in Tokyo, Japan, Feedforce Inc. is an advertising company that specializes in digital marketing. Feedforce develops and provides marketing support services that make full use of technologies such as data feed, structured data, and ID linkage.
year
2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
  • drill down
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Ticker: NasdaqGS:SVMK
 
 
 
 
 
 
 
 
Momentive Global
Momentive Global
Momentive (formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI.
year
2021
rev ($mm)
$443.79
EBITDA ($mm)
($68.58)
EBIT ($mm)
($86.77)
Net Income ($mm)
Employees
1600
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Ticker:
 
 
 
 
 
 
 
 
Meltwater
Meltwater
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside.
year
2020
rev ($mm)
$359.79
EBITDA ($mm)
$9.11
EBIT ($mm)
($4.34)
Net Income ($mm)
Employees
1871
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Ticker: NYSE:CTV
 
 
 
 
 
 
 
 
Innovid, Inc.
Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. They offer its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices.
year
2021
rev ($mm)
$87.35
EBITDA ($mm)
$7.41
EBIT ($mm)
$6.67
Net Income ($mm)
$1.45
Employees
306
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Ticker: TSE:4180
 
 
 
 
 
 
 
 
Appier
Appier
Appier is a technology company in Taiwan that provides artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. Their AIXON platform uses machine learning and AI to turn data into insights to help businesses find and grow their target audience.
year
2020
rev ($mm)
$81.82
EBITDA ($mm)
EBIT ($mm)
($14.38)
Net Income ($mm)
Employees
492
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Ticker: NSEI:AFFLE
 
 
 
 
 
 
 
 
Affle
Affle
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers.
year
2020
rev ($mm)
$43.81
EBITDA ($mm)
$11.42
EBIT ($mm)
$9.79
Net Income ($mm)
$8.60
Employees
232
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Ticker: TSXV:EL
 
 
 
 
 
 
 
 
Engagement Labs Inc.
Engagement Labs Inc.
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts.
year
2021
rev ($mm)
$1.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($1.94)
Net Income ($mm)
Employees
22
  • drill down
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Ticker: SRAX
 
 
 
 
 
 
 
 
Social Reality
Social Reality
Founded in 2010, Los Angeles-based Social Reality, Inc. is an Internet advertising company that provides tools that automate the digital advertising market. The company has built technologies and leveraged partner technologies that service social media and the real-time bidding (RTB) markets.
year
2020
rev ($mm)
$3.60
EBITDA ($mm)
($15.79)
EBIT ($mm)
($16.12)
Net Income ($mm)
Employees
35
  • drill down
  • watch