Like Adometry, Inc.

closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

See 64 Comparable Transactions
synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
 target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/28/2022 via GlobeNewswire

Magnite, acquired Carbon

See 338 Comparable Transactions
synopsis: Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time.
buyer: Magnite (RUBI:$468.41)
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. "
 target: Carbon
Carbon RMP (revenue management platform) is a real-time, first-party platform that consolidates revenue & audience analytics, contextual intelligence, data management and yield operations into a single, fully compliant solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2020 via BNC Analysis

Glam Holdings Ltd, acquired Carbon

See 339 Comparable Transactions
synopsis: Glam Holdings, owner of ex-billion-dollar Mode Media, BrideClick, and Glam Inc, has acquired Carbon from Clicksco, a Dubai-based provider of performance-based marketing solutions. Carbon is a data management platform in the UK that provides publishers and advertisers with actionable insights that help them to improve online experiences.
buyer: Glam Holdings Ltd
Glam Holdings Ltd is a UK holding company that owns and operates a number of digital brands (“Glam”) and publishing technologies (“Mode”). Glam Holdings has been built through the acquisition of BrideClick (2016), Mode Media (2017) and now Carbon (2020). "
 target parent: Vivendi SA
target: Carbon
Carbon is a next generation data management platform in the UK. Carbon's cloud-based data management platform uses data science, AI, and machine learning to provide publishers, advertisers and platforms with actionable insights that help them to improve online experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/6/2014 via BNC Analysis

Google Inc., acquired Adometry, Inc.

See 64 Comparable Transactions
synopsis: Google just announced that it has acquired ad attribution company Adometry. The company provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
buyer: Google Inc. (GOOGL:$257,637.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
 target: Adometry, Inc.
Adometry, formerly Click Forensics, Inc., provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/12/2007 via BusinessWire

Connexus, acquired AdModus

See 1426 Comparable Transactions
synopsis: Connexus has completed the purchase of the technology assets of AdModus, developer of a proprietary ad serving technology featuring multi-variant targeting capabilities that help advertisers and publishers optimize the value of their media spends and inventory.
buyer parent: Insight Venture Partners
buyer: Connexus
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
 target: AdModus
AdModus is a revenue optimization online advertising company. Leveraging its market-leading multi-variant targeting technology (contextual, behavioral, geo), AdModus works with publishers to optimize the value of their media inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2019 via BNC Analysis

Conscience Capital Inc., will acquire HashOff, LLC

See 141 Comparable Transactions
synopsis: Conscience Capital Inc. will acquire Hashoff LLC , a privately held artificial intelligence technologies company. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
buyer: Conscience Capital Inc. (TSXV:DGTL.P:$3.31)
As a Toronto Venture Stock Exchange listed capital pool company, Conscience Capital seeks to acquire, fund, accelerate and optimize a diversified investment portfolio of rapid growth stage companies. "
 target: HashOff, LLC
Hashoff is an enterprise level advertising technology company with proprietary AI software. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Twitter, Inc., acquired BlueFin Labs

See 426 Comparable Transactions
synopsis: Twitter has closed a deal to buy BlueFin Labs, a company that specializes in helping media companies understand how people use social media in conjunction with their TV watching. BlueFin offers analysis of how brands, agencies, and TV networks can tap into viewer commentary about shows and commercials to power insights, ad sales, and media buys.
buyer: Twitter, Inc. (TWTR:$5,077.48)
Twitter is a real-time information network that connects people to the latest stories, ideas, opinions and news about what they find interesting. Simply find the accounts most compelling and follow the conversations. At the heart of Twitter are small bursts of information called Tweets. "
 target: BlueFin Labs
Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Its technology and professional services enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV.
price ($mm)
$80
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

See 67 Comparable Transactions
synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
 target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/17/2012 via PR Newswire

Socialbakers, acquired Socialbrando

See 4226 Comparable Transactions
synopsis: Socialbakers has acquired the social media advertising company, Socialbrando, incorporating both its platform and European-based team out of Split, Croatia. Socialbrando is becoming fully integrated into the Socialbakers structure, making it Socialbakers' 10th international office.
buyer: Socialbakers
Socialbakers is a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. "
 target: Socialbrando
SocialBrando offers everything an advertiser (or agency) needs to run successful Facebook advertising campaign. Users can easily manage and schedule Facebook Ads, create sub-accounts for clients and view hour-by-hour reports.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/23/2022 via PR Newswire

Triple Lift, acquired 1plusX

See 720 Comparable Transactions
synopsis: TripleLift, the advertising technology company reinventing ad placement, has acquired 1plusX, a global marketing technology company. 1plusX helps media companies and marketers to unlock the full value of their marketing data. Their AI-powered platform turns data into actionable insights that enables companies to find new customers.
buyer parent: Vista Equity Partners
buyer: Triple Lift
TripleLift is an advertising technology company that is reinventing ad placement. TripleLift's technology powers ads that make advertising better for everyone. Their marketplace serves the world's leading brands, publishers, streaming companies and demand-side platforms. "
 target: 1plusX
1plusX is a global marketing technology company. 1plusX helps media companies and marketers to unlock the full value of their marketing data. Their AI-powered platform turns data into actionable insights that enables companies to find new customers, amplify engagement and grow their digital revenue.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/4/2018 via BNC Analysis

Bright Mountain Media, Inc., will acquire Kubient, Inc.

See 138 Comparable Transactions
synopsis: Bright Mountain Media, a digital media holding company, will acquire Kubient, a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer with the right message.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$7.00)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Their assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. "
 target: Kubient, Inc.
Kubient is a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer, at the right time, with the right message.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2022 via Company Press Release

JCDecaux, acquired Displayce

See 135 Comparable Transactions
synopsis: JCDecaux SA, a global outdoor advertising company, has acquired a majority stake in Displayce, a French demand-side platform specializing in digital-out-of-home advertising. Displayce's platform uses AI to optimize advertising campaigns on digital billboards. They enable advertisers to perform advanced targeting and adapt their videos in real time.
buyer: JCDecaux (ENXTPA:DEC:$2,522.50)
JCDecaux SA is the number one outdoor advertising company worldwide. The inventor of the “street furniture” concept, JCDecaux is the only company worldwide to focus exclusively on outdoor advertising and develop activities in all three segments: street furniture, transport advertising and billboard."
 target: Displayce
Displayce is a French demand-side platform specializing in digital-out-of-home advertising. Displayce's platform uses AI to optimize advertising campaigns on digital out-of-home billboards. They enable advertisers to perform advanced targeting and adapt their videos in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via PR Newswire

Rokk3r, acquired AdMobilize

See 590 Comparable Transactions
synopsis: Rokk3r, a strategic holding company, has acquired AdMobilize, the world's leading AI computer vision analytics company. AdMobilize is the #1 intelligence platform for OOH media, DOOH, digital signage and in-store analytics. Their platform empowers brands to engage in the physical world by enabling them to analyze people, crowds, and vehicles.
buyer: Rokk3r (OTCPK:ROKK:$4.26)
Rokk3r is a strategic holding company. Rokk3r invests in creating, acquiring and integrating companies, leveraging exponential technologies to achieve maximum social impact, value and returns. They help their companies to increase value, mitigate risk, and remain at the edge of innovation. "
 target: AdMobilize
AdMobilize is the world's leading AI computer vision analytics company. AdMobilize is the #1 intelligence platform for OOH media, DOOH, digital signage and in-store analytics. Their platform empowers brands to engage in the physical world by enabling them to analyze people, crowds, and vehicles.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/18/2013 via BusinessWire

Chaotic Moon Studios, acquired ThoughtLeadr

See 140 Comparable Transactions
synopsis: Chaotic Moon Studios, a leading software and mobile development firm that creates applications for the world’s largest brands, has announced a strategic acquisition of the San Francisco based company, ThoughtLeadr, an innovative digital ad service for brands and content publishers.
buyer: Chaotic Moon Studios
Chaotic Moon Studios is a mobile application studio. They provide everything from initial brainstorming and strategy, to custom development and publishing, to managing an entire mobile presence in any application marketplace. "
 target: ThoughtLeadr
ThoughtLeadr will build the next generation brand marketing platform, becoming a market leader in digital advertising by 2014. Through its publisher platform integrations, ThoughtLeadr will have the most comprehensive social data platform on the planet to gauge communities' interests and sentiment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/28/2022 via BNC Analysis

LinkedIn Corporation, will acquire Oribi Ltd.

See 710 Comparable Transactions
synopsis: LinkedIn, an online professional network, will acquire Oribi, a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
buyer parent: Microsoft Corporation
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn Corporation, together with its subsidiaries, operates an online professional network worldwide. The company allows members to create, manage, and share their professional identity online; build and engage with their professional networks; and access shared knowledge and insights. "
 target: Oribi Ltd.
Oribi is a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/18/2016 via BNC Analysis

Somoto Ltd., acquired Meme Global Media Group

See 138 Comparable Transactions
synopsis: Somoto Ltd., which works in Internet marketing, video and mobile advertising, and distribution services for software and apps has acquired Meme Global Media Group. Its business includes effective acquisition of digital video media and adapting it to the needs of the advertiser's target market.
buyer: Somoto Ltd. (TASE:SMTO:$29.63)
Somoto Inc. was founded in 2009 by experienced web and shareware industry entrepreneurs, Somoto has been in the forefront of the internet monetization industry, helping thousands of software developers and website owners to generate income for their traffic. "
 target: Meme Global Media Group
Meme Global Media Group is a leading agency digital advertising solutions. Its solutions are designed for large brand advertisers and advertising agencies, and are based on advanced proprietary software, big data and machine learning.
price ($mm)
$3.50
rev ($mm)
$9
EBITDA ($mm)
EV / rev
1.4x
EV / EBITDA
closed 7/2/2014 via BNC Analysis

Dropbox, Inc., acquired Predictive Edge

See 386 Comparable Transactions
synopsis: Dropbox has announced their acquisition of Predictive Edge, a platform for website personalization, testing, and targeting. Predictive Edge’s cloud-based solution empowers marketers with the ability to easily manage banners, images, and text using an intuitive point-and-click interface.
buyer: Dropbox, Inc. (DBX:$1,913.90)
Dropbox is a file hosting service that offers cloud storage, file synchronization, and client software. It allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder regardless of which computer is used to view it. "
 target: Predictive Edge
Predictive Edge is a platform for website personalization, testing, and targeting. It was designed for marketers to make content customization dead simple.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/14/2021 via BNC Analysis

InMobi, will acquire Appsumer

See 134 Comparable Transactions
synopsis: InMobi has signed a definitive agreement to acquire performance London-based insights platform for mobile app advertisers, Appsumer. Their ​platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals along with daily processing of marketing data.
buyer: InMobi
inMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. "
 target: Appsumer
Appsumer is a performance London-based insights platform for mobile app advertisers. Their ​platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals along with daily processing of marketing data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/31/2022 via BNC Analysis

NP Digital, acquired AnswerThePublic

See 99 Comparable Transactions
synopsis: Digital marketing agency NP Digital announced that it has acquired AnswerThePublic, a popular freemium keyword research tool. AnswerthePublic is a tool to help find out what questions and queries consumers have by getting a free report of what they're searching for in Google.
buyer: NP Digital
NP Digital, co-founded by marketing influencer and entrepreneur Neil Patel, is a digital marketing agency. NP Digital is the owner of another popular freemium keyword research tool, UberSuggest. "
 target parent: Propellernet
target: AnswerThePublic
AnswerthePublic is a tool to help find out what questions and queries consumers have by getting a free report of what they're searching for in Google. AnswerThePublic has approximately 1 million monthly users and has been a favorite among search marketers for years.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/2/2015 via BNC Analysis

Simply Measured, acquired Inside Social

See 205 Comparable Transactions
synopsis: Simply Measured, the leading social media analytics solution, announced the acquisition of marketing analytics company, Inside Social. Inside Social helps marketers connect social sharing and engagement to customer lifetime value, loyalty, conversion and revenue.
buyer: Simply Measured
Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, and optimize activities. "
 target parent: TechStars
target: Inside Social
Inside Social is the leading solution for connecting the value of social to key business metrics like revenue, loyalty, and Lifetime Value (LTV). Inside Social helps marketers prove and improve their social ROI by identifying the content, channels, and audiences that drive real value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

See 64 Comparable Transactions
synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
 target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/6/2014 via BNC Analysis

Google Inc., acquired Adometry, Inc.

See 64 Comparable Transactions
synopsis: Google just announced that it has acquired ad attribution company Adometry. The company provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
buyer: Google Inc. (GOOGL:$257,637.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
 target: Adometry, Inc.
Adometry, formerly Click Forensics, Inc., provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

See 64 Comparable Transactions
synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
 target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

See 64 Comparable Transactions
synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
 target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/28/2022 via GlobeNewswire

Magnite, acquired Carbon

See 338 Comparable Transactions
synopsis: Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time.
buyer: Magnite (RUBI:$468.41)
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. "
 target: Carbon
Carbon RMP (revenue management platform) is a real-time, first-party platform that consolidates revenue & audience analytics, contextual intelligence, data management and yield operations into a single, fully compliant solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2020 via BNC Analysis

Glam Holdings Ltd, acquired Carbon

See 339 Comparable Transactions
synopsis: Glam Holdings, owner of ex-billion-dollar Mode Media, BrideClick, and Glam Inc, has acquired Carbon from Clicksco, a Dubai-based provider of performance-based marketing solutions. Carbon is a data management platform in the UK that provides publishers and advertisers with actionable insights that help them to improve online experiences.
buyer: Glam Holdings Ltd
Glam Holdings Ltd is a UK holding company that owns and operates a number of digital brands (“Glam”) and publishing technologies (“Mode”). Glam Holdings has been built through the acquisition of BrideClick (2016), Mode Media (2017) and now Carbon (2020). "
 target parent: Vivendi SA
target: Carbon
Carbon is a next generation data management platform in the UK. Carbon's cloud-based data management platform uses data science, AI, and machine learning to provide publishers, advertisers and platforms with actionable insights that help them to improve online experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/6/2014 via BNC Analysis

Google Inc., acquired Adometry, Inc.

See 64 Comparable Transactions
synopsis: Google just announced that it has acquired ad attribution company Adometry. The company provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
buyer: Google Inc. (GOOGL:$257,637.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
 target: Adometry, Inc.
Adometry, formerly Click Forensics, Inc., provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/12/2007 via BusinessWire

Connexus, acquired AdModus

See 1426 Comparable Transactions
synopsis: Connexus has completed the purchase of the technology assets of AdModus, developer of a proprietary ad serving technology featuring multi-variant targeting capabilities that help advertisers and publishers optimize the value of their media spends and inventory.
buyer parent: Insight Venture Partners
buyer: Connexus
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
 target: AdModus
AdModus is a revenue optimization online advertising company. Leveraging its market-leading multi-variant targeting technology (contextual, behavioral, geo), AdModus works with publishers to optimize the value of their media inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2019 via BNC Analysis

Conscience Capital Inc., will acquire HashOff, LLC

See 141 Comparable Transactions
synopsis: Conscience Capital Inc. will acquire Hashoff LLC , a privately held artificial intelligence technologies company. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
buyer: Conscience Capital Inc. (TSXV:DGTL.P:$3.31)
As a Toronto Venture Stock Exchange listed capital pool company, Conscience Capital seeks to acquire, fund, accelerate and optimize a diversified investment portfolio of rapid growth stage companies. "
 target: HashOff, LLC
Hashoff is an enterprise level advertising technology company with proprietary AI software. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Twitter, Inc., acquired BlueFin Labs

See 426 Comparable Transactions
synopsis: Twitter has closed a deal to buy BlueFin Labs, a company that specializes in helping media companies understand how people use social media in conjunction with their TV watching. BlueFin offers analysis of how brands, agencies, and TV networks can tap into viewer commentary about shows and commercials to power insights, ad sales, and media buys.
buyer: Twitter, Inc. (TWTR:$5,077.48)
Twitter is a real-time information network that connects people to the latest stories, ideas, opinions and news about what they find interesting. Simply find the accounts most compelling and follow the conversations. At the heart of Twitter are small bursts of information called Tweets. "
 target: BlueFin Labs
Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Its technology and professional services enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV.
price ($mm)
$80
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

See 67 Comparable Transactions
synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
 target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/17/2012 via PR Newswire

Socialbakers, acquired Socialbrando

See 4226 Comparable Transactions
synopsis: Socialbakers has acquired the social media advertising company, Socialbrando, incorporating both its platform and European-based team out of Split, Croatia. Socialbrando is becoming fully integrated into the Socialbakers structure, making it Socialbakers' 10th international office.
buyer: Socialbakers
Socialbakers is a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. "
 target: Socialbrando
SocialBrando offers everything an advertiser (or agency) needs to run successful Facebook advertising campaign. Users can easily manage and schedule Facebook Ads, create sub-accounts for clients and view hour-by-hour reports.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/23/2022 via PR Newswire

Triple Lift, acquired 1plusX

See 720 Comparable Transactions
synopsis: TripleLift, the advertising technology company reinventing ad placement, has acquired 1plusX, a global marketing technology company. 1plusX helps media companies and marketers to unlock the full value of their marketing data. Their AI-powered platform turns data into actionable insights that enables companies to find new customers.
buyer parent: Vista Equity Partners
buyer: Triple Lift
TripleLift is an advertising technology company that is reinventing ad placement. TripleLift's technology powers ads that make advertising better for everyone. Their marketplace serves the world's leading brands, publishers, streaming companies and demand-side platforms. "
 target: 1plusX
1plusX is a global marketing technology company. 1plusX helps media companies and marketers to unlock the full value of their marketing data. Their AI-powered platform turns data into actionable insights that enables companies to find new customers, amplify engagement and grow their digital revenue.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/4/2018 via BNC Analysis

Bright Mountain Media, Inc., will acquire Kubient, Inc.

See 138 Comparable Transactions
synopsis: Bright Mountain Media, a digital media holding company, will acquire Kubient, a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer with the right message.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$7.00)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Their assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. "
 target: Kubient, Inc.
Kubient is a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer, at the right time, with the right message.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2022 via Company Press Release

JCDecaux, acquired Displayce

See 135 Comparable Transactions
synopsis: JCDecaux SA, a global outdoor advertising company, has acquired a majority stake in Displayce, a French demand-side platform specializing in digital-out-of-home advertising. Displayce's platform uses AI to optimize advertising campaigns on digital billboards. They enable advertisers to perform advanced targeting and adapt their videos in real time.
buyer: JCDecaux (ENXTPA:DEC:$2,522.50)
JCDecaux SA is the number one outdoor advertising company worldwide. The inventor of the “street furniture” concept, JCDecaux is the only company worldwide to focus exclusively on outdoor advertising and develop activities in all three segments: street furniture, transport advertising and billboard."
 target: Displayce
Displayce is a French demand-side platform specializing in digital-out-of-home advertising. Displayce's platform uses AI to optimize advertising campaigns on digital out-of-home billboards. They enable advertisers to perform advanced targeting and adapt their videos in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via PR Newswire

Rokk3r, acquired AdMobilize

See 590 Comparable Transactions
synopsis: Rokk3r, a strategic holding company, has acquired AdMobilize, the world's leading AI computer vision analytics company. AdMobilize is the #1 intelligence platform for OOH media, DOOH, digital signage and in-store analytics. Their platform empowers brands to engage in the physical world by enabling them to analyze people, crowds, and vehicles.
buyer: Rokk3r (OTCPK:ROKK:$4.26)
Rokk3r is a strategic holding company. Rokk3r invests in creating, acquiring and integrating companies, leveraging exponential technologies to achieve maximum social impact, value and returns. They help their companies to increase value, mitigate risk, and remain at the edge of innovation. "
 target: AdMobilize
AdMobilize is the world's leading AI computer vision analytics company. AdMobilize is the #1 intelligence platform for OOH media, DOOH, digital signage and in-store analytics. Their platform empowers brands to engage in the physical world by enabling them to analyze people, crowds, and vehicles.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/18/2013 via BusinessWire

Chaotic Moon Studios, acquired ThoughtLeadr

See 140 Comparable Transactions
synopsis: Chaotic Moon Studios, a leading software and mobile development firm that creates applications for the world’s largest brands, has announced a strategic acquisition of the San Francisco based company, ThoughtLeadr, an innovative digital ad service for brands and content publishers.
buyer: Chaotic Moon Studios
Chaotic Moon Studios is a mobile application studio. They provide everything from initial brainstorming and strategy, to custom development and publishing, to managing an entire mobile presence in any application marketplace. "
 target: ThoughtLeadr
ThoughtLeadr will build the next generation brand marketing platform, becoming a market leader in digital advertising by 2014. Through its publisher platform integrations, ThoughtLeadr will have the most comprehensive social data platform on the planet to gauge communities' interests and sentiment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/28/2022 via BNC Analysis

LinkedIn Corporation, will acquire Oribi Ltd.

See 710 Comparable Transactions
synopsis: LinkedIn, an online professional network, will acquire Oribi, a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
buyer parent: Microsoft Corporation
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn Corporation, together with its subsidiaries, operates an online professional network worldwide. The company allows members to create, manage, and share their professional identity online; build and engage with their professional networks; and access shared knowledge and insights. "
 target: Oribi Ltd.
Oribi is a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/18/2016 via BNC Analysis

Somoto Ltd., acquired Meme Global Media Group

See 138 Comparable Transactions
synopsis: Somoto Ltd., which works in Internet marketing, video and mobile advertising, and distribution services for software and apps has acquired Meme Global Media Group. Its business includes effective acquisition of digital video media and adapting it to the needs of the advertiser's target market.
buyer: Somoto Ltd. (TASE:SMTO:$29.63)
Somoto Inc. was founded in 2009 by experienced web and shareware industry entrepreneurs, Somoto has been in the forefront of the internet monetization industry, helping thousands of software developers and website owners to generate income for their traffic. "
 target: Meme Global Media Group
Meme Global Media Group is a leading agency digital advertising solutions. Its solutions are designed for large brand advertisers and advertising agencies, and are based on advanced proprietary software, big data and machine learning.
price ($mm)
$3.50
rev ($mm)
$9
EBITDA ($mm)
EV / rev
1.4x
EV / EBITDA
closed 7/2/2014 via BNC Analysis

Dropbox, Inc., acquired Predictive Edge

See 386 Comparable Transactions
synopsis: Dropbox has announced their acquisition of Predictive Edge, a platform for website personalization, testing, and targeting. Predictive Edge’s cloud-based solution empowers marketers with the ability to easily manage banners, images, and text using an intuitive point-and-click interface.
buyer: Dropbox, Inc. (DBX:$1,913.90)
Dropbox is a file hosting service that offers cloud storage, file synchronization, and client software. It allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder regardless of which computer is used to view it. "
 target: Predictive Edge
Predictive Edge is a platform for website personalization, testing, and targeting. It was designed for marketers to make content customization dead simple.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/14/2021 via BNC Analysis

InMobi, will acquire Appsumer

See 134 Comparable Transactions
synopsis: InMobi has signed a definitive agreement to acquire performance London-based insights platform for mobile app advertisers, Appsumer. Their ​platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals along with daily processing of marketing data.
buyer: InMobi
inMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. "
 target: Appsumer
Appsumer is a performance London-based insights platform for mobile app advertisers. Their ​platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals along with daily processing of marketing data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/31/2022 via BNC Analysis

NP Digital, acquired AnswerThePublic

See 99 Comparable Transactions
synopsis: Digital marketing agency NP Digital announced that it has acquired AnswerThePublic, a popular freemium keyword research tool. AnswerthePublic is a tool to help find out what questions and queries consumers have by getting a free report of what they're searching for in Google.
buyer: NP Digital
NP Digital, co-founded by marketing influencer and entrepreneur Neil Patel, is a digital marketing agency. NP Digital is the owner of another popular freemium keyword research tool, UberSuggest. "
 target parent: Propellernet
target: AnswerThePublic
AnswerthePublic is a tool to help find out what questions and queries consumers have by getting a free report of what they're searching for in Google. AnswerThePublic has approximately 1 million monthly users and has been a favorite among search marketers for years.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/2/2015 via BNC Analysis

Simply Measured, acquired Inside Social

See 205 Comparable Transactions
synopsis: Simply Measured, the leading social media analytics solution, announced the acquisition of marketing analytics company, Inside Social. Inside Social helps marketers connect social sharing and engagement to customer lifetime value, loyalty, conversion and revenue.
buyer: Simply Measured
Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, and optimize activities. "
 target parent: TechStars
target: Inside Social
Inside Social is the leading solution for connecting the value of social to key business metrics like revenue, loyalty, and Lifetime Value (LTV). Inside Social helps marketers prove and improve their social ROI by identifying the content, channels, and audiences that drive real value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

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Adometry, Inc.

Carbon

Carbon

Adometry, Inc.

AdModus

HashOff, LLC

BlueFin Labs

Tracking202, Inc.

Socialbrando

1plusX

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Oribi Ltd.

Meme Global Media Group

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Appsumer

AnswerThePublic

Inside Social

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Adometry, Inc.

read more

Adometry, Inc.

Adometry, Inc.

read more

Adometry, Inc.

Carbon

Carbon

Adometry, Inc.

AdModus

HashOff, LLC

BlueFin Labs

Tracking202, Inc.

Socialbrando

1plusX

Kubient, Inc.

Displayce

AdMobilize

ThoughtLeadr

Oribi Ltd.

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Predictive Edge

Appsumer

AnswerThePublic

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Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
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