Like Synovate Limited

closed 10/12/2011 via BNC Analysis

Ipsos S.A, acquired Synovate Limited

See 616 Comparable Transactions
synopsis: Ipsos announced that it has successfully completed the acquisition of the Synovate business. Synovate is a global market research firm that generates insights to help clients drive competitive brand, product and customer experience strategies.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Ipsos is a leading, independent, publicly-listed market research company. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. "
 target parent: Aegis Group PLC
target: Synovate Limited
Synovate is a global market research firm that generates insights to help clients drive competitive brand, product and customer experience strategies.
price ($mm)
$847
rev ($mm)
$836
EBITDA ($mm)
EV / rev
1.0x
EV / EBITDA
announced 10/27/2021 via BNC Analysis

Cint AB, will acquire Lucid Holdings, LLC

See 50 Comparable Transactions
synopsis: Cint Group AB has entered into an agreement to acquire 100 percent of the stock in Lucid. Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries.
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
 target: Lucid Holdings, LLC
Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences.
price ($mm)
$1,054
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closed 6/16/2021 via Company Press Release

Sermo, acquired Minter Group

See 322 Comparable Transactions
synopsis: Sermo, the world’s leading healthcare provider insights company and the first social media platform for physicians, announced its acquisition of Australia-based market research leader, Minter Group. Since 2003 Minter has built a variety of research panels across various industries including IT, consumer and healthcare.
buyer: Sermo
Sermo is the world’s leading healthcare provider insights company and the first social media platform for physicians. They offer a unique physician-first online community that allows clinicians to communicate about issues that are important to them and their patients. "
 target: Minter Group
Minter Group is an Australia-based market research leader. Since 2003 Minter has built a variety of research panels across various industries including IT, consumer and healthcare.
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closed 3/30/2021 via Company Press Release

Schlesinger Group, acquired Addison Research

See 50 Comparable Transactions
synopsis: Schlesinger Group, a leading data collection company, has acquired Addison Research, a rapidly growing fieldwork, and research services provider headquartered in Toronto, Canada. The combined qualitative and quantitative capabilities unlock substantial additional value for both Addison and Schlesinger clients.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide. The Group delivers high-quality recruitment and research services for any methodology, including online surveys, online communities, webcam focus groups, and more. "
 target: Addison Research
Based in Toronto, Addison Research is a boutique data collection & market insights firm providing fieldwork in the USA and Canada. Addison is a one-stop-shop for all a company's fieldwork needs, including telephone, recruitment, focus groups, on-site Central Location Tests (CLT), and online.
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closed 11/23/2020 via Company Press Release

Spiceworks Ziff Davis, acquired Aberdeen

See 128 Comparable Transactions
synopsis: Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Aberdeen has a suite of unique products that complement SWZD’s products and services.
buyer parent: j2 Global, Inc.
buyer: Spiceworks Ziff Davis
Spiceworks is a social network for IT professionals. They’re the marketplace where tech buyers and sellers come together to push the world forward with technology, solve tech challenges and support each other, making it the largest, most unique IT community of its kind. "
 target parent: Halyard Capital
target: Aberdeen
Aberdeen is a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Aberdeen answers the ultimate sales and marketing questions of “what”, “who”, and “when” with its unique abilities.
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closed 11/18/2020 via BNC Analysis

YouGov plc, acquired Wizsight

See 400 Comparable Transactions
synopsis: UK-based YouGov has acquired Wizsight, the award-winning Turkish online-focused research agency. Through the acquisition, YouGov will be able to offer a greater array of research products and services to clients and further increase panel activity in Turkey by transitioning Wizsight's existing research projects onto the YouGov platform.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: Wizsight
Wizsight is an award-winning Turkish online-focussed research agency. The company's services include usage and attitude studies, target audience determination, client satisfaction surveys, store and enterprise analysis, brand positioning and awareness research, and more.
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closed 10/21/2020 via PR Newswire

DCG ONE, acquired Vertigo Partners

See 263 Comparable Transactions
synopsis: DCG ONE, one of the largest privately held marketing services providers on the West Coast, announced the acquisition of Vertigo Partners, LLC, a Stamford, Connecticut based qualitative market and user research firm.
buyer: DCG ONE
DCG ONE is one of the largest privately held marketing services providers on the West Coast. They service a variety of Fortune 500 companies and provides world-class marketing capabilities from print production to integrated fulfillment and data services to a full-service creative agency division. "
 target: Vertigo Partners
Vertigo Partners, LLC is a Stamford, Connecticut based qualitative market and user research firm. They specialize in remote approaches to qualitative research that reduce timelines and cost without sacrificing quality.
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closed 7/28/2020 via BNC Analysis

themission, acquired Innovationbubble

See 147 Comparable Transactions
synopsis: Mission is pleased to announce the acquisition of Innovationbubble, the international psychological insights and behavioural solutions consultancy. Their award-winning approach investigates the reason for a customers’ and employees'​ behavior, providing businesses with the insight they need.
buyer: themission (AIM:TMMG:$176.19)
Mission is a technology-embraced marketing communications and advertising group delivering digital, brand, marketing, advertising and full service communications. themission employs more than 1,000 people across the UK, Asia and the US, and works with some of the world’s leading brands. "
 target: Innovationbubble
Innovationbubble is the international psychological insights and behavioral solutions consultancy. Their award-winning approach investigates the reason for a customers’ and employees'​ behavior, providing businesses with the insight they need.
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closed 4/2/2020 via BusinessWire

MJH Life Sciences, acquired Pharmacy Benefit Management Institute, LP

See 267 Comparable Transactions
synopsis: MJH Life Sciences™ has announced it has acquired the Pharmacy Benefit Management Institute (PBMI) from Pharmaceutical Strategies Group (PSG). PBMI is the nation’s leading provider of research and education that informs, advises, and influences the industry on drug cost management.
buyer: MJH Life Sciences
MJH Life Sciences™ is the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels, providing health care professionals with the information and resources they need to optimize patient outcomes."
 target parent: Pharmaceutical Strategies Group, LLC
target: Pharmacy Benefit Management Institute, LP
The Pharmacy Benefit Management Institute (PBMI) is the nation’s leading provider of research and education that informs, advises, and influences the industry on drug cost management. Their insights enable evidence-based decision making in a complex and evolving pharmaceuticals marketplace.
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closed 3/12/2020 via BNC Analysis

Cicero-Group merged with AMO Strategic Advisors,

See 755 Comparable Transactions
synopsis: French advertising agency Havas SA acquired a majority stake in Cicero Consulting Ltd., a U.K.-based public affairs and corporate communications consultancy. Cicero will be merged into Havas' global advisory network AMO and renamed Cicero/AMO.
buyer parent: Vivendi SA
buyer: AMO Strategic Advisors
AMO is the leading global partnership of corporate and financial communications consultancies. They provide sophisticated communications counsel for reputation management, M&A and capital market transactions, media relations, investor relations and corporate crises. "
 target: Cicero-Group
Cicero is a full-service communications and market research agency. They design and deliver award-winning corporate, brand, political and regulatory campaigns across all major business sectors from their offices in London, Brussels and Dublin.
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closed 2/5/2020 via Company Press Release

Revel, acquired Borns B2B

See 285 Comparable Transactions
synopsis: Revel, a company that specializes in building strong brands that grow manufacturing businesses, has acquired Borns B2B, a branding and marketing company designed specifically for business-to-business marketers.
buyer: Revel
Revel specializes in building strong brands that grow manufacturing businesses. Over the years, they have earned a reputation for delivering measurable ROI through their marketing strategy, brand building and marketing operations capabilities. "
 target: Borns B2B
Borns B2B branding and marketing processes are designed for business-to-business marketers. Borns has helped clients market architectural products, biotech R&D services, capital equipment, contract manufacturing services, commercial lighting, industrial packaging, medical devices, and more.
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closed 12/18/2019 via Company Press Release

Consensus Point, acquired Cipher Systems, LLC

See 1858 Comparable Transactions
synopsis: Consensus Point, a leading global provider of prediction market intelligence and analytics, acquired Cipher Systems, a competitive intelligence consulting firm that supports decision makers around the world. Cipher specializes in hard-to-answer strategic research questions, and can deliver the information you need to make better business decisions.
buyer: Consensus Point
Consensus Point is a leading global provider of prediction market research, analytics, and software to market research firms and Fortune 1000 brands. "
 target: Cipher Systems, LLC
Cipher Systems is a competitive intelligence consulting firm that supports decision makers around the world. Cipher specializes in hard-to-answer strategic research questions, and can deliver the information you need to make better business decisions.
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closed 12/11/2019 via Company Press Release

infoSource, acquired HSA Inc.

See 60 Comparable Transactions
synopsis: Switzerland headquartered document hardware market research firm Infosource has acquired Harvey Spencer Associates Inc. (HSA), the premier market analyst company for the worldwide Capture Software market. The result is a leading analyst firm covering the breadth of the document hardware and software markets worldwide.
buyer: infoSource
Located in Switzerland, Infosource leads the market research industry in Europe, the Middle East, and Africa by providing accurate market sizing data across a range of office automation industries. The company's strength lies in its detailed field research conducted on an individual model basis. "
 target: HSA Inc.
HSA specializes in technologies used to create, understand, extract, and create meaningful, relevant information for businesses. HSA's services include Market Analysis, Technology Planning Assistance, Product Positioning, Product Management, Client Sponsored Research and Strategic Planning Services.
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closed 11/13/2019 via PR Newswire

Truesight Consulting, LLC merged with Marketscience Consulting, Ltd,

See 87 Comparable Transactions
synopsis: Truesight Consulting, an independent, advanced marketing analytics and solutions company, has merged with Marketscience Consulting, an award-winning independent consultancy specializing in advanced econometric modelling, statistical analysis and bespoke advice on traditional and digital marketing investments.
buyer: Marketscience Consulting, Ltd
Marketscience Consulting is an award-winning independent consultancy specializing in advanced econometric modelling, statistical analysis and bespoke advice on traditional and digital marketing investments. "
 target: Truesight Consulting, LLC
Truesight Consulting is an independent, advanced marketing analytics and solutions company that unifies technology, data, and modeling solutions to drive client results. Truesight was conceived to be a full service, radically transparent analytics partner.
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closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

See 128 Comparable Transactions
synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
 target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
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closed 7/24/2019 via BusinessWire

Moody's Corporation, acquired Four Twenty Seven, Inc.

See 43 Comparable Transactions
synopsis: Moody’s Corporation, an American business and financial services company, announced that it has acquired a majority stake in Four Twenty Seven, Inc., a leading provider of data, intelligence, and analysis related to physical climate risks.
buyer: Moody's Corporation (MCO:$6,218.00)
Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. "
 target: Four Twenty Seven, Inc.
Four Twenty Seven is an award-winning market research and advisory firm that brings climate intelligence into economic and financial decision-making.
price ($mm)
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closed 4/10/2019 via Company Press Release

erecruit, acquired Innovantage

See 1942 Comparable Transactions
synopsis: Erecruit, a global provider of enterprise software for staffing firms, has acquired Innovantage, the UK’s leading provider of real-time labour market intelligence. Innovantage tracks millions of live online job postings each month that are advertised across major job boards, as well as thousands of company websites,
buyer parent: Symphony Technology Group
buyer: erecruit
Erecruit is the leading innovator in enterprise staffing software, VMS and onboarding solutions for large staffing firms and employers. Erecruit uses modern technologies to provide a highly scalable and configurable solution that allows firms to put their clients at the heart of their businesses. "
 target: Innovantage
Innovantage is the UK’s leading provider of real-time labour market intelligence. By tracking millions of live online job postings each month advertised across the UK’s major job boards and company websites, their software provides the most comprehensive analysis of recruitment demand in the UK.
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announced 1/24/2019 via BusinessWire

UserTesting, will acquire UserMuse

See 44 Comparable Transactions
synopsis: UserTesting, the leading on-demand Human Insight Platform, announced it has entered an agreement to acquire UserMuse, a market research service designed for businesses that target corporate customers and institutions.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
 target: UserMuse
UserMuse is a market research service designed for businesses that target corporate customers and institutions. UserMuse makes it easy for B2B tech companies and UX agencies to recruit user testers in their target niche. They are located in Alexandria, Virginia.
price ($mm)
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announced 11/28/2018 via PR Newswire

Forrester, will acquire SiriusDecisions, Inc.

See 573 Comparable Transactions
synopsis: Forrester, a research and advisory firm, has entered into a definitive agreement to acquire SiriusDecisions. SiriusDecisions is a leading business-to-business research and advisory firm. They help companies by delivering actionable intelligence, transformative frameworks and guidance to elevate sales, marketing and product performance.
buyer: Forrester (FORR:$349.37)
Forrester is one of the most influential research and advisory firms in the world. They work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys, methodologies, and the wisdom of their clients. "
 target: SiriusDecisions, Inc.
SiriusDecisions is a leading business-to-business (B2B) advisory firm. They help B2B companies worldwide by delivering the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
price ($mm)
$245
rev ($mm)
$87
EBITDA ($mm)
EV / rev
2.8x
EV / EBITDA
closed 10/10/2018 via Company Press Release

Gyro, acquired B2B International

See 266 Comparable Transactions
synopsis: Dentsu Aegis Network announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.
buyer parent: Dentsu Inc.
buyer: Gyro
gyro is the world’s first full-service creative B2B powerhouse, with 17 offices in over 10 countries. The most awarded B2B agency on the planet, gryo was named the 2018 ANA B2B Agency of the Year as well as the 2016 Ad Age B2B Agency of the Year. "
 target: B2B International
B2B International is the world’s leading specialist business-to-business (B2B) market research company. B2B International help clients to realise their strategic goals by making decisions which are driven by insights and intelligence.
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Pages:  
closed 10/12/2011 via BNC Analysis

Ipsos S.A, acquired Synovate Limited

See 616 Comparable Transactions
synopsis: Ipsos announced that it has successfully completed the acquisition of the Synovate business. Synovate is a global market research firm that generates insights to help clients drive competitive brand, product and customer experience strategies.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Ipsos is a leading, independent, publicly-listed market research company. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. "
 target parent: Aegis Group PLC
target: Synovate Limited
Synovate is a global market research firm that generates insights to help clients drive competitive brand, product and customer experience strategies.
price ($mm)
$847
rev ($mm)
$836
EBITDA ($mm)
EV / rev
1.0x
EV / EBITDA
closed 2/2/2004 via BusinessWire

Synovate, Inc., acquired TRBI

See 87 Comparable Transactions
synopsis: Synovate Limited ("Synovate"), a company forming part of the "Synovate" division of the Aegis Group plc (LSE:AGS.L), announced today that it has acquired the business trading as "The Research Business International" from a US based group of companies headed by Maritz Inc.
buyer parent: Aegis Group PLC
buyer: Synovate, Inc.
Synovate represents all of Aegis Group's global market research operations. Aegis combined its Market Facts, Asia Market Intelligence, Research Fact, Pegram Walters operations to form Synovate in 2003. "
 target parent: Maritz, Inc.
target: TRBI
TRBI was established as The Research Business in 1981 and has grown to become one of the UK's largest market research companies. Core strengths include brand and advertising tracking, market studies, segmentation, brand and concept development, and research in specialist areas including healthcare,
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closed 10/26/2021 via GlobeNewswire

Ipsos S.A, acquired Karian and Box

See 41 Comparable Transactions
synopsis: Ipsos announced the acquisition of Karian and Box, a UK leading specialist in employee research and experience. Founded in 2006 with the ambition to give people a better voice at work, Karian and Box helps leaders take data-driven action to improve culture and experience.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Ipsos is one of the world's leading market research companies, operating in 90 markets and employing 18,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
 target: Karian and Box
Karian and Box is a UK leading specialist in employee research and experience. Founded in 2006 with the ambition to give people a better voice at work, Karian and Box helps leaders take data-driven action to improve culture and experience.
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announced 9/15/2021 via GlobeNewswire

Ipsos S.A, will acquire Infotools

See 113 Comparable Transactions
synopsis: Ipsos, the third largest market research company in the world, announced that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 16,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
 target: Infotools
Infotools is a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
price ($mm)
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 4/12/2021 via GlobeNewswire

Ipsos S.A, acquired Intrasonics Ltd

See 128 Comparable Transactions
synopsis: French market research company Ipsos has acquired Intrasonics, a leading provider of audio recognition technology based in the UK. The acquisition is part of Ipsos’ continued strategy to increase its expertise in the field of digital audience measurement and offer new capabilities in the area of Audio, Digital and TV content recognition.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 16,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
 target: Intrasonics Ltd
Intrasonics is a leading provider of audio recognition technology based in the UK. The company is a leader in the field of digital encoding and fingerprinting technology used in audience measurement, enabling mobile phones to synchronise to radio or TV broadcasts through an application.
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closed 1/26/2021 via GlobeNewswire

Ipsos S.A, acquired MGE Data

See 5629 Comparable Transactions
synopsis: Ipsos, the third largest market research company in the world, acquired majority stake in the Czech Republic-based company MGE Data, a leading player in Out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
 target: MGE Data
Czech Republic-based company MGE Data, a leading player in Out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
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closed 1/19/2021 via GlobeNewswire

Ipsos S.A, acquired Dotmetrics

See 1625 Comparable Transactions
synopsis: Ipsos is pleased to announce the acquisition of Fistnet d.o.o, the Croatian-based company who engineered the digital audience measurement platform Dotmetrics. Founded in 2012, Fistnet comprises Big Data audience measurement experts and software engineers.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
 target: Dotmetrics
Fistnet d.o.o is the Croatian-based company that engineered the digital audience measurement platform Dotmetrics. Founded in 2012, Fistnet comprises Big Data audience measurement experts and software engineers.
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closed 2/10/2020 via GlobeNewswire

Ipsos S.A, acquired Askia

See 1602 Comparable Transactions
synopsis: Ipsos has acquired majority stake in Askia, a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
 target: Askia
Askia is a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

See 148 Comparable Transactions
synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
 seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
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closed 12/9/2019 via GlobeNewswire

Ipsos S.A, acquired Data Liberation Limited

See 495 Comparable Transactions
synopsis: Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting. Data Liberation focuses on the delivery of market research results, building fully-featured reporting portals and dashboards.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
 target: Data Liberation Limited
Data Liberation focuses on the delivery of market research results, building fully-featured reporting portals and dashboards. The tool enables users to uniquely visualize data using PowerPoint to its maximum capacity.
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closed 10/30/2018 via GlobeNewswire

Ipsos S.A, acquired Synthesio

See 4742 Comparable Transactions
synopsis: Synthesio, the company behind the leading global Social Media Intelligence Suite, has been acquired by Ipsos, an independent market research company. Synthesio provides brands and agencies around the world with the social listening tools and audience insights they need to measure the impact of social and mainstream media conversations.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is an independent market research company managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
 target: Synthesio
Synthesio provides brands and agencies around the world with the social listening tools and audience insights they need to measure the impact of social and mainstream media conversations.
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closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

See 148 Comparable Transactions
synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
 seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
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announced 7/30/2018 via GlobeNewswire

Ipsos S.A, will purchase Four Global Divisions from GfK Group

See 99 Comparable Transactions
synopsis: Ipsos will acquire GfK Group's 4 global divisions of research: customer experience, experience innovation, health, and public affairs. Customer Experience is advising on customer satisfaction, Experience Innovation is research on user experience, Heath is research on health industry companies, and Public Affairs is research on public opinion.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
 seller: GfK Group (XTRA:GFK:$1,759.04)
Headquartered in Germany. GfK Group is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. GfK has multiple global divisions of GfK Research, including customer experience, experience innovation, health, and public affairs.
price ($mm)
$123
rev ($mm)
$234
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
closed 11/10/2016 via Company Press Release

Kynetec Limited, purchased Agriculture and Animal Health Sectors from Ipsos North America

See 6 Comparable Transactions
synopsis: Kynetec announced it has completed the acquisition of the agriculture and animal health business of Ipsos North America, which has established itself with extensive expertise in custom research. Ipsos agriculture and animal health in North America comprises two locations: St. Louis in the United States and Guelph in Canada.
buyer: Kynetec Limited
As the leading research specialist in animal health and agriculture, Kynetec helps companies around the world understand the dynamics of their marketplace, turning research into business opportunities and enabling clients to create winning strategies. "
 seller parent: Ipsos S.A
seller: Ipsos North America
Ipsos is one of the world’s leading market research firms. Ipsos offers deep specialist expertise in agriculture and animal health, market leading methodologies and the ability to execute comprehensive and reliable global research programs through offices worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/15/2015 via Company Press Release

Ipsos S.A, acquired RDA Group Inc.

See 36 Comparable Transactions
synopsis: Ipsos announces the acquisition of RDA Group, a global provider of quality-tracking and customer-satisfaction studies serving the world’s largest auto manufacturers. RDA Group is an innovative, consultative process driven company, recognized for its ability to integrate data from multiple databases.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. "
 target: RDA Group Inc.
RDA Group (Research Data Analysis, Inc.) is now a global, fullservice market research and consulting firm. With revenue of $25 million, it employs 180 professionals and conducts ongoing projects in more than 60 countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/3/2013 via BNC Analysis

Motion Picture Group, acquired Motion Picture Group

See 85 Comparable Transactions
synopsis: Ipsos has sold its theatrical research division the Motion Picture Group (MPG) to a private investment company led by former Motion Picture Group President Vincent Bruzzese. Motion Picture Group offers a wide spectrum of research services covering all aspects of a film’s lifecycle, from pre-production through theatrical release and beyond.
buyer: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals. "
 target parent: Ipsos S.A
target: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2011 via BNC Analysis

Ipsos S.A, acquired Consumer Behavior & Insight

See 261 Comparable Transactions
synopsis: Ipsos has extended its presence in South East Asia with the acquisition of analysis specialist Consumer Behavior & Insight (CBI) in Vietnam. Founded in 1998, CBI offers a full range of qualitative and quantitative services from operations in Ho Chi Minh City and Hanoi, where it employs around 70 full-time staff.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Ipsos is a leading, independent, publicly-listed market research company. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. "
 target: Consumer Behavior & Insight
Founded in 1998, Consumer Behavior & Insight offers a full range of qualitative and quantitative services for a wide range of industries, including: FMCG; Healthcare; Nutrition; Finance; Rural & Agriculture; Lifestyle; and Automobile.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/12/2011 via BNC Analysis

Ipsos S.A, acquired Synovate Limited

See 616 Comparable Transactions
synopsis: Ipsos announced that it has successfully completed the acquisition of the Synovate business. Synovate is a global market research firm that generates insights to help clients drive competitive brand, product and customer experience strategies.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Ipsos is a leading, independent, publicly-listed market research company. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. "
 target parent: Aegis Group PLC
target: Synovate Limited
Synovate is a global market research firm that generates insights to help clients drive competitive brand, product and customer experience strategies.
price ($mm)
$847
rev ($mm)
$836
EBITDA ($mm)
EV / rev
1.0x
EV / EBITDA
closed 1/28/2010 via Company Press Release

Ipsos S.A, acquired OTX

See 97 Comparable Transactions
synopsis: Ipsos has signed an agreement to acquire 100% of OTX Corporation (OTX - Online Testing Exchange), a fast growing online consumer research firm. Founded in 2000 as a division of iFilm, OTX was acquired from iFilm by the Pilot Group, ZelnickMedia and Shelley Zalis, OTX’s founder and Chief Executive Officer, in 2004.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Ipsos is the second largest survey based research company in the world. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. Founded in 1975, it is still managed and controlled by research professionals. "
 target: OTX
OTX is a global research and consulting firm (18th largest US) that specializes in providing a suite of multimedia research products to the marketing, entertainment and advertising communities.
price ($mm)[EV]
$60 [$73]
rev ($mm)
$60
EBITDA ($mm)
EV / rev
1.4x
EV / EBITDA
closed 3/19/2008 via BtoBonline.com

Ipsos S.A, acquired Monroe Mendelsohn Research, Inc.

See 9 Comparable Transactions
synopsis: Research firm Ipsos announced Wednesday that it has acquired Monroe Mendelsohn Research, a New York-based media, marketing and opinion research company. Financial terms of the deal were not disclosed.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
What do consumers think? IPSOS knows. One of the leading market research companies in Europe, IPSOS helps its clients test and evaluate brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion. "
 target: Monroe Mendelsohn Research, Inc.
Monroe Mendelsohn Research is an internationally recognized, full-service marketing and media research company headquartered in New York City. The company syndicates two of America’s well-known, respected and innovative media surveys (The Mendelsohn Affluent Survey and The Mendelsohn PReSS Survey).
price ($mm)
rev ($mm)
$17
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 3/22/2005 via BusinessWire

Ipsos S.A, acquired Guangdong General Marketing Research Company Ltd.

See 617 Comparable Transactions
synopsis: Ipsos Co-Chairmen Jean-Marc Lech and Didier Truchot today announced the acquisition of the Chinese market research company, Guangdong General Marketing Research Company Ltd. (GDMR).
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
What do consumers think? IPSOS knows. One of the leading market research companies in Europe, IPSOS helps its clients test and evaluate brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion. "
 target: Guangdong General Marketing Research Company Ltd.
GDMR specializes in marketing research and offers strong data collection and data processing capabilities. With 125 full-time employees principally based in Guangzhou (and also in Beijing, Shanghai and Chengdu), GDMR stands among the top ten survey-based market research companies in China.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/1/2003 via BusinessWire

Ipsos S.A, acquired Marketing Metrics

See 677 Comparable Transactions
synopsis: Ipsos today announced the acquisition of Marketing Metrics (MMI), a leading US-based research company specializing in customer relationship and customer satisfaction management.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
What do consumers think? IPSOS knows. One of the leading market research companies in Europe, IPSOS helps its clients test and evaluate brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion. "
 target: Marketing Metrics
Marketing Metrics is a world-renowned marketing consulting firm that specializes in six activities: • Customer Satisfaction Measurement and Improvement Programs • Aftermarketing CRM programs – creation, execution and assessment • Delight AnalysisSM – for added insight and prioritized actions • Cust
price ($mm)
rev ($mm)
$10
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 3/24/2022 via PR Newswire

MarketCast, acquired Phoenix Marketing International

See 505 Comparable Transactions
synopsis: MarketCast has acquired Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is the leading provider of consumer insights, marketing research, and data analytics services for the global entertainment industry. Its unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. "
 target: Phoenix Marketing International
Phoenix MI is a global advertising and brand measurement specialist. Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help its clients elevate their brand, refine their communications, and optimize their customer experience.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2022 via Company Press Release

InSites Consulting, acquired Gongos Research

See 504 Comparable Transactions
synopsis: InSites Consulting, the global consumer insight and collaboration agency, announced the acquisition of Gongos, Inc., the US customer-centricity consultancy. With over 30 years of experience, Gongos is the reference agency across the US in enabling consumer-centric growth through building consumer understanding.
buyer: InSites Consulting
Founded in 1997, InSites Consulting is a next-generation consumer centricity agency and global market leader in online insight communities. With a team of 650+ people across 19 offices, Insites makes consumer-centric decision making a reality for over a third of the world’s leading brands. "
 target: Gongos Research
Gongos, Inc. is a Royal Oak, MI-based consultative agency whose mission is to reorient the relationship between customers and corporations to be mutually beneficial. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/9/2021 via BNC Analysis

YouGov plc, acquired LINK Marketing Services AG

See 155 Comparable Transactions
synopsis: YouGov Plc announced the acquisition of the leading Swiss market and social research agency, LINK Marketing Services AG based in Zurich. YouGov Plc is the international market research and data analytics group. LINK Marketing is a well-regarded player in the region with a focus on driving innovation in its market and social research capabilities.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: LINK Marketing Services AG
LINK Marketing was founded in 1981 in Lucerne, Switzerland and is a well-regarded player in the region with a focus on driving innovation in its market and social research capabilities.
price ($mm)
$29
rev ($mm)
$26
EBITDA ($mm)
EV / rev
1.1x
EV / EBITDA
closed 9/10/2021 via BNC Analysis

Business Post, acquired Red C Research Ltd

See 504 Comparable Transactions
synopsis: The Business Post Group has announced the acquisition of Red C Research. The Business Post said Red C will act as a lead company in the group’s ‘Data & Insights pillar’. RED C is Ireland’s premier provider of research-based consultancy services that provides high quality research based consultancy services.
buyer parent: Kilcullen Kapital Partners
buyer: Business Post
Business Post is Ireland’s leading business, economic and political newspaper. The Business Post Digital platform provides independent insight, commentary and analysis of the important stories and issues across a broad spectrum of topics: business, finance, politics, technology, and more. "
 target: Red C Research Ltd
RED C is Ireland’s premier provider of research-based consultancy services. Founded in 2003, they provide high quality research based consultancy services to both blue chip and up and coming businesses across Ireland, the UK and Worldwide.
price ($mm)
$8.27
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/2/2021 via BNC Analysis

Cint AB, will acquire GapFish GmbH

See 504 Comparable Transactions
synopsis: Cint Group AB, the global software leader in digital insights gathering, entered into a definitive agreement and completed the acquisition of 91 per cent of the shares in GapFish GmbH. GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region.
buyer parent: Nordic Capital
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
 target parent: Innofact AG
target: GapFish GmbH
GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region. GapFish is the market-leader with over 500,000 highly profiled, double-opt in, premium quality research respondents across Germany, Austria and Switzerland.
price ($mm)
$31*
rev ($mm)
$10
EBITDA ($mm)
$2
EV / rev
3.5x
EV / EBITDA
21.8x
closed 6/2/2021 via BNC Analysis

The Kantar Group, acquired MeMo2

See 188 Comparable Transactions
synopsis: UK-based insights and consulting firm Kantar has acquired cross-media effectiveness tracking company MeMo2. Headquartered in Amsterdam, MeMo2 creates automated cross-media effectiveness measurement tools that can monitor real-time consumer behaviour, including retail traffic, out-of-home exposures, and large sports events.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target: MeMo2
Based in the Netherlands, MeMo2 is a leader in advanced cross media research and analytics. The company's analytics, communication research, and innovative data science capabilities are designed to bring immediate transparency and control to improve ROI and Return On Advertising Spend levels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2021 via Company Press Release

The Kantar Group, acquired Numerator

See 53 Comparable Transactions
synopsis: UK-based Kantar has acquired Numerator, a tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Vista Equity Partners
target: Numerator
Numerator is a data and tech company bringing speed and scale to the market research space. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/14/2021 via PR Newswire

Material+, acquired Aruliden LLC

See 858 Comparable Transactions
synopsis: Material, an integrated marketing services company, has acquired Aruliden, an award-winning global design agency that specializes in building purposeful brands from product to launch. Material's unique combination of insights-led consulting and technology-driven marketing services will expand Aruliden's front-end and back-end offerings.
buyer parent: Tailwind Capital Partners
buyer: Material+
Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. The company helps B2B and B2C brands put insights into action and create work with impact. "
 target: Aruliden LLC
Aruliden is an award-winning global design agency that specializes in building purposeful brands from product to launch. Aruliden services include design research, market & consumer insights, brand strategy, brand identity, art direction, communications, product design & development, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

See 226 Comparable Transactions
synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
 target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/3/2021 via BNC Analysis

The IQ Business Group (Pty) Ltd, acquired Nudge.co.za

See 198 Comparable Transactions
synopsis: South African independent management and technology consulting firm, IQbusiness, announced that it has acquired innovative insights agency, nudge, as part of a targeted merger and acquisition (M&A) strategy to ramp up organic growth and diversify its offering.
buyer: The IQ Business Group (Pty) Ltd
IQbusiness is the leading independent management consulting firm in South Africa, helping clients overcome their business challenges and achieve sustainable growth. Since 1998, they have been enabling cleints to take their products to market faster, improve customer satisfaction, and more. "
 target: Nudge.co.za
Nudge is South Africa's fastest growing online market research company. They are experts at digital market research and specifically Branded Insight Communities and Branded Short-term Panels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2020 via GlobeNewswire

Genius Brands International, Inc, will acquire ChizComm Ltd

See 990 Comparable Transactions
synopsis: Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, is to acquire ChizComm Ltd., a leading North American marketing and media agency, as well as ChizComm Beacon Media, its best-in-class media research, planning and buying division.
buyer: Genius Brands International, Inc (GNUS:$7.87)
Genius Brands International, Inc. is a leading global kids media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution. "
 target: ChizComm Ltd
ChizComm is Canada's full-service marketing and communications agency, specializing in the strategy and execution of public relations, digital marketing, social media, and creative services. They cultivate long-lasting, impactful connections between consumers and brands across a range of industries.
price ($mm)
$13
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/22/2020 via BNC Analysis

Thesis Agency, acquired Bonfire Marketing

See 2538 Comparable Transactions
synopsis: Thesis, a full-service digital agency, has acquired Bonfire Marketing, a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
buyer: Thesis Agency
Thesis is a full-service digital agency that helps clients to connect with their audiences in many ways. Thesis creates neatly tailored messages that people care to engage with. They offer services for email, digital and brand design, social media, SEO, web design and more. "
 target: Bonfire Marketing
Bonfire Marketing is a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/7/2020 via BNC Analysis

Corporate Document Services Ltd, acquired Simpleusability Ltd

See 2537 Comparable Transactions
synopsis: SimpleUsability, a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers, has been acquired by CDS (Corporate Document Services ). The joining of the two firms will broaden CDS’s client proposition by strengthening its in-house behavioral insight offering.
buyer: Corporate Document Services Ltd
Corporate Document Services (CDS) is a UK-based communications agency. that applies intelligent thinking to transform communications and experiences across creative, digital, print and technology. "
 target: Simpleusability Ltd
SimpleUsability is a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers. SimpleUsability works with major brands, helping them understand the people who use their products and services through market research and usability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2020 via PR Web

Schlesinger Group, acquired 20|20 Research, Inc.

See 155 Comparable Transactions
synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired 20|20 Research, a qualitative technology-led research services provider in the US. The addition of 20|20 Research adds high-quality proprietary online qualitative tools to Schlesinger Group’s portfolio of capabilities.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide. The Group delivers high-quality recruitment and research services for any methodology, including online surveys, online communities, webcam focus groups, and more. "
 target: 20|20 Research, Inc.
20|20 is a leading expert and innovator in qualitative research that makes it easier for companies to prioritize the insights that drive growth. With its suite of in-house services, nationwide panel, and proprietary technology platforms, 20|20 connects thousands of brands to consumers worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2020 via BusinessWire

MaritzCX merged with InMoment, Inc,

See 780 Comparable Transactions
synopsis: InMoment and MaritzCX, recognized market leaders and proven innovators in the global customer experience (CX) sector, have merged. The combined company will serve 90 percent of the world’s automotive companies, eight out of 10 of the leading banks, nearly 20 percent of the top 50 retailers, and 40 percent of the top hospitality companies.
buyer parent: Madison Dearborn Partners
buyer: InMoment, Inc
InMoment helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. The company's Experience Intelligence (XI) platform continually analyzes and evaluates enterprise experience data and customer feedback. "
 target parent: Maritz, Inc.
target: MaritzCX
MaritzCX is the leader in experience management for big business, and includes customer experience (CX), employee experience (EX), and patient experience. The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/20/2020 via Company Press Release

Savanta, acquired Future Thinking

See 504 Comparable Transactions
synopsis: Savanta has acquired the UK division of Future Thinking, a global data driven intelligence company that combines research with data science to produce actionable insight for clients, including Unilever, British Gas and LEGO.
buyer parent: Next 15
buyer: Savanta
Based in London, Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
 target: Future Thinking
Future Thinking is a leading market research and data analytics company, renowned for helping clients maximize sales, revenue and profit, through a combination of qualitative and quantitative research; often analysed through the lens of data science and behavioral economics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/6/2020 via BNC Analysis

The Kantar Group, acquired Colmar Brunton Pty Limited

See 509 Comparable Transactions
synopsis: Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP. As part of the acquisition, Colmar Brunton, which specialises in sensory, customer and governmental research, will be fully integrated into Kantar and the brand retired in Australia. 
buyer parent: Bain Capital
buyer: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide. "
 target: Colmar Brunton Pty Limited
Colmar Brunton is New Zealand's best known insights and market research agency. Colmar Brunton specialises in sensory, customer and governmental research, and operates from offices in Auckland and New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/11/2019 via Company Press Release

InSites Consulting, acquired ABN Impact

See 198 Comparable Transactions
synopsis: InSites Consulting, one of the world’s most innovative insight agencies, announced its acquisition of Asian online insight community innovator ABN Impact. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
buyer: InSites Consulting
InSites Consulting is a next generation insights agency stretching the boundaries of marketing research since 1997. InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core. "
 target: ABN Impact
ABN Impact is an online insight community innovator. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2019 via Company Press Release

Schlesinger Group, acquired Focus Pointe Global

See 217 Comparable Transactions
synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired Focus Pointe Global, a US marketing research data collection company offering a range of in-person and online qualitative solutions.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a data collection company offering a broad range of qualitative and quantitative research solutions. They provide effective online surveys that include programming and hosting. As the world transforms, they reach for new heights, redefining services beyond clients’ expectations."
 target: Focus Pointe Global
Focus Pointe Global is a US marketing research data collection company offering a range of in-person and online qualitative solutions with expertise in the consumer space, clinical studies, and jury research. Its 1.6 million-member QualPanel is a rich source of qualified respondents.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2019 via BNC Analysis

Ironwood Insights Group, acquired Discovery Research Group

See 155 Comparable Transactions
synopsis: Ironwood Insights Group, a full-service research firm dedicated to helping their clients make informed business decisions, has acquired the data collection company, Discovery Research Group, headquartered in Saratoga Springs, UT.
buyer: Ironwood Insights Group
Ironwood Insights Group is a full-service research firm dedicated to helping their clients make informed business decisions. They aim to fully understand their client's research objectives. With those objectives, they design a research strategy to achieve their clients'​ specific goals. "
 target: Discovery Research Group
Discovery Research Group, with 30+ years of experience, completing thousands of surveys each year, they are the best choice for high quality, competitively priced data collection methodologies in market research, healthcare follow up, customer loyalty, tracking and polling studies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
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MeMo2

Numerator

Aruliden LLC

Market Force Information, Inc.

Nudge.co.za

ChizComm Ltd

Bonfire Marketing

Simpleusability Ltd

20|20 Research, Inc.

MaritzCX

Future Thinking

Colmar Brunton Pty Limited

ABN Impact

Focus Pointe Global

Discovery Research Group

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Geography
Matching Companies
Ticker: IT
 
 
 
 
 
 
 
 
Gartner, Inc.
Gartner, Inc.
Gartner, Inc. is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions. Gartner is a valuable partner to clients in approximately 10,000 distinct enterprises worldwide.
year
2019
rev ($mm)
$4,051.88
EBITDA ($mm)
$590.74
EBIT ($mm)
$377.51
Net Income ($mm)
$219.97
Employees
15173
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Ticker: AIM:YOU
 
 
 
 
 
 
 
 
YouGov plc
YouGov plc
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media.
year
2021
rev ($mm)
$223.64
EBITDA ($mm)
$45.92
EBIT ($mm)
$34.14
Net Income ($mm)
$15.22
Employees
1350
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: DB:IFS
 
 
 
 
 
 
 
 
Infas Holding AG
Infas Holding Aktiengesellschaft is a German holding company engaged in the advertising and marketing sectors. The Company divides its activities into the two business segments: Marketing and Social Research, and Photographic news agency.
year
2018
rev ($mm)
$34.24
EBITDA ($mm)
$4.36
EBIT ($mm)
$4.12
Net Income ($mm)
$2.62
Employees
168
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Ticker: TSE:3905
 
 
 
 
 
 
 
 
Datasection Inc.
Datasection Inc.
Datasection Inc. is a Japanese company that provides marketing research, data provision and processing, and image analysis services. They offer analysis tools and research services for social media to help businesses mitigate social media risks such as rumors and accelerate their marketing.
year
2019
rev ($mm)
$10.44
EBITDA ($mm)
$1.63
EBIT ($mm)
$0.42
Net Income ($mm)
$0.06
Employees
66
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Ticker: OM:WISE
 
 
 
 
 
 
 
 
WISE Group AB
Wise Group AB is a corporation which owns, starts and develops companies specializing in recruitment, consultancy and other services within Human Resources. Their subsidiaries offer a complete portfolio of services for operational and strategic HR.
year
2017
rev ($mm)
$88.03
EBITDA ($mm)
$5.68
EBIT ($mm)
$5.57
Net Income ($mm)
$3.89
Employees
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
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Ticker: PGND
 
 
 
 
 
 
 
 
Press Ganey Associates, Inc.
Press Ganey Associates, Inc.
Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement.
year
2016
rev ($mm)
$344.32
EBITDA ($mm)
$104.94
EBIT ($mm)
$60.70
Net Income ($mm)
$27.26
Employees
1058
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Ticker:
 
 
 
 
 
 
 
 
JAG Media Holdings, Inc.
JAG Media Holdings, Inc.
JAG Media Holdings, Inc. is a provider of Internet-based equities research and financial information that offers its subscribers a variety of stock market research, news, commentary and analysis, including "JAG Notes", the Company's flagship early morning consolidated research product. The Company
year
2006
rev ($mm)
$0.17
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
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Ticker: PACT
 
 
 
 
 
 
 
 
PacificNet Inc.
PacificNet Inc. is a leading provider of Customer Relationship Management (CRM), mobile Internet, e-commerce and gaming technology in China. PacificNet's clients include the leading telecom companies, banks, insurance, travel, marketing and business services companies and telecom consumers in China.
year
2007
rev ($mm)
$18.99
EBITDA ($mm)
($9.83)
EBIT ($mm)
($10.58)
Net Income ($mm)
Employees
500
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Ticker: WBTO.OB
 
 
 
 
 
 
 
 
Web2 Corp
Web2 Corporation is an Internet technology marketing company focused on improving the ways people and businesses utilize the power of the Internet. We specialize in rapid creation and adaptation of technologies to address new markets of users by creating and simplifying useful products.
year
2006
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
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Ticker: SORC
 
 
 
 
 
 
 
 
Source Interlink Companies, Inc.
Source Interlink Companies, Inc.
Source Interlink Companies, Inc., headquartered in Bonita Springs, Florida, is a leading integrated media, publishing, merchandising and distribution company. Its operating divisions are Periodical Fulfillment Services and Source Interlink Media.
year
2008
rev ($mm)
$2,254.25
EBITDA ($mm)
$129.39
EBIT ($mm)
$74.99
Net Income ($mm)
Employees
3400
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Ticker: BTZO
 
 
 
 
 
 
 
 
Bitzio, Inc.
Bitzio, Inc.
Bitzio is a leading mobile media and app development company focused on connecting fans of large entertainment and sports properties with the players, celebrities and teams they love. Powering these apps is the Bitzio Engine, which captures valuable user data and drives increased user monetization.
year
2014
rev ($mm)
$0.29
EBITDA ($mm)
($0.39)
EBIT ($mm)
($0.43)
Net Income ($mm)
Employees
6
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Ticker: PDII
 
 
 
 
 
 
 
 
PDI, Inc.
PDI, Inc.
PDI is a leading healthcare commercialization company providing go-to-market strategy and execution to established and emerging pharmaceutical, biotechnology, diagnostics and healthcare companies in the United States.
year
2015
rev ($mm)
$140.12
EBITDA ($mm)
($14.89)
EBIT ($mm)
($19.53)
Net Income ($mm)
Employees
952
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
2021
rev ($mm)
$2,361.14
EBITDA ($mm)
$297.73
EBIT ($mm)
$306.02
Net Income ($mm)
$208.09
Employees
17640
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
2017
rev ($mm)
$1,759.04
EBITDA ($mm)
$164.56
EBIT ($mm)
$84.18
Net Income ($mm)
Employees
12926
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2023
rev ($mm)
$470.06
EBITDA ($mm)
($41.61)
EBIT ($mm)
($70.37)
Net Income ($mm)
Employees
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Ticker: SCOR
 
 
 
 
 
 
 
 
comScore, Inc.
comScore, Inc.
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
year
2021
rev ($mm)
$360.47
EBITDA ($mm)
$5.90
EBIT ($mm)
($28.12)
Net Income ($mm)
Employees
1293
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: ENXTPA:ALBLD
 
 
 
 
 
 
 
 
Bilendi
Bilendi
At a time when the volumes, variety and speed of data broadcast and exchange are expanding rapidly, Bilendi brings an innovative, technology-led approach to data collection, management and analysis. Its core activities are Services for Market Research and Customer Engagement and Loyalty.
year
2020
rev ($mm)
$38.72
EBITDA ($mm)
$6.24
EBIT ($mm)
$3.24
Net Income ($mm)
$1.47
Employees
244
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
year
2018
rev ($mm)
$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.81)
Net Income ($mm)
Employees
210
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Ticker: WSE:MCP
 
 
 
 
 
 
 
 
Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
year
2019
rev ($mm)
$34.21
EBITDA ($mm)
$2.98
EBIT ($mm)
$1.64
Net Income ($mm)
Employees
0
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
year
2017
rev ($mm)
$0.23
EBITDA ($mm)
($0.31)
EBIT ($mm)
($0.45)
Net Income ($mm)
Employees
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Ticker: PGND
 
 
 
 
 
 
 
 
Press Ganey Associates, Inc.
Press Ganey Associates, Inc.
Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement.
year
2016
rev ($mm)
$344.32
EBITDA ($mm)
$104.94
EBIT ($mm)
$60.70
Net Income ($mm)
$27.26
Employees
1058
  • drill down
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2021
rev ($mm)
$3,500.00
EBITDA ($mm)
$1,128.00
EBIT ($mm)
$885.00
Net Income ($mm)
$963.00
Employees
14500
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
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Ticker: OMC
 
 
 
 
 
 
 
 
Omnicom Group Inc.
Omnicom Group Inc.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, public relations and other specialty communications services.
year
2021
rev ($mm)
$13,962.10
EBITDA ($mm)
$2,171.80
EBIT ($mm)
$1,956.50
Net Income ($mm)
$1,347.40
Employees
64100
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Ticker: TSE:2433
 
 
 
 
 
 
 
 
Hakuhodo DY Holdings, Inc.
Hakuhodo DY Holdings, Inc.
Hakuhodo DY Group companies are committed to providing optimized solutions for advertisers, media companies and content holders in Japan and internationally. The company provides planning, production, marketing, public relations, and other services related to advertising in various media.
year
2020
rev ($mm)
$12,689.62
EBITDA ($mm)
$491.78
EBIT ($mm)
$351.82
Net Income ($mm)
$208.98
Employees
23939
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Ticker: SWX:DKSH
 
 
 
 
 
 
 
 
DKSH Holding Ltd.
DKSH Holding Ltd.
DKSH is the leading Market Expansion Services Group with a focus on Asia. They help companies who are looking for a reliable outsourcing partner to grow their business in new or existing markets. They offer services that includes organizing and running the entire value chain for any product.
year
2019
rev ($mm)
$11,600.35
EBITDA ($mm)
$282.63
EBIT ($mm)
$240.86
Net Income ($mm)
$232.55
Employees
32996
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