Like Consumer Behavior & Insight

closed 12/7/2011 via BNC Analysis

Ipsos S.A, acquired Consumer Behavior & Insight

synopsis: Ipsos has extended its presence in South East Asia with the acquisition of analysis specialist Consumer Behavior & Insight (CBI) in Vietnam. Founded in 1998, CBI offers a full range of qualitative and quantitative services from operations in Ho Chi Minh City and Hanoi, where it employs around 70 full-time staff.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Ipsos is a leading, independent, publicly-listed market research company. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. "
target: Consumer Behavior & Insight
Founded in 1998, Consumer Behavior & Insight offers a full range of qualitative and quantitative services for a wide range of industries, including: FMCG; Healthcare; Nutrition; Finance; Rural & Agriculture; Lifestyle; and Automobile.
price ($mm)
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closed 10/21/2020 via PR Newswire

DCG ONE, acquired Vertigo Partners

synopsis: DCG ONE, one of the largest privately held marketing services providers on the West Coast, announced the acquisition of Vertigo Partners, LLC, a Stamford, Connecticut based qualitative market and user research firm.
buyer: DCG ONE
DCG ONE is one of the largest privately held marketing services providers on the West Coast. They service a variety of Fortune 500 companies and provides world-class marketing capabilities from print production to integrated fulfillment and data services to a full-service creative agency division. "
target: Vertigo Partners
Vertigo Partners, LLC is a Stamford, Connecticut based qualitative market and user research firm. They specialize in remote approaches to qualitative research that reduce timelines and cost without sacrificing quality.
price ($mm)
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closed 3/12/2020 via BNC Analysis

Cicero-Group merged with AMO Strategic Advisors,

synopsis: French advertising agency Havas SA acquired a majority stake in Cicero Consulting Ltd., a U.K.-based public affairs and corporate communications consultancy. Cicero will be merged into Havas' global advisory network AMO and renamed Cicero/AMO.
buyer parent: Vivendi SA
buyer: AMO Strategic Advisors
AMO is the leading global partnership of corporate and financial communications consultancies. They provide sophisticated communications counsel for reputation management, M&A and capital market transactions, media relations, investor relations and corporate crises. "
target: Cicero-Group
Cicero is a full-service communications and market research agency. They design and deliver award-winning corporate, brand, political and regulatory campaigns across all major business sectors from their offices in London, Brussels and Dublin.
price ($mm)
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closed 2/5/2020 via Company Press Release

Revel, acquired Borns B2B

synopsis: Revel, a company that specializes in building strong brands that grow manufacturing businesses, has acquired Borns B2B, a branding and marketing company designed specifically for business-to-business marketers.
buyer: Revel
Revel specializes in building strong brands that grow manufacturing businesses. Over the years, they have earned a reputation for delivering measurable ROI through their marketing strategy, brand building and marketing operations capabilities. "
target: Borns B2B
Borns B2B branding and marketing processes are designed for business-to-business marketers. Borns has helped clients market architectural products, biotech R&D services, capital equipment, contract manufacturing services, commercial lighting, industrial packaging, medical devices, and more.
price ($mm)
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closed 12/18/2019 via Company Press Release

Consensus Point, acquired Cipher Systems, LLC

synopsis: Consensus Point, a leading global provider of prediction market intelligence and analytics, acquired Cipher Systems, a competitive intelligence consulting firm that supports decision makers around the world. Cipher specializes in hard-to-answer strategic research questions, and can deliver the information you need to make better business decisions.
buyer: Consensus Point
Consensus Point is a leading global provider of prediction market research, analytics, and software to market research firms and Fortune 1000 brands. "
target: Cipher Systems, LLC
Cipher Systems is a competitive intelligence consulting firm that supports decision makers around the world. Cipher specializes in hard-to-answer strategic research questions, and can deliver the information you need to make better business decisions.
price ($mm)
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announced 11/28/2018 via PR Newswire

Forrester, will acquire SiriusDecisions, Inc.

synopsis: Forrester, a research and advisory firm, has entered into a definitive agreement to acquire SiriusDecisions. SiriusDecisions is a leading business-to-business research and advisory firm. They help companies by delivering actionable intelligence, transformative frameworks and guidance to elevate sales, marketing and product performance.
buyer: Forrester (FORR:$349.37)
Forrester is one of the most influential research and advisory firms in the world. They work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys, methodologies, and the wisdom of their clients. "
target: SiriusDecisions, Inc.
SiriusDecisions is a leading business-to-business (B2B) advisory firm. They help B2B companies worldwide by delivering the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
price ($mm)
$245
rev ($mm)
$87
EBITDA ($mm)
EV / rev
2.8x
EV / EBITDA
closed 10/10/2018 via Company Press Release

Gyro, acquired B2B International

synopsis: Dentsu Aegis Network announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.
buyer parent: Dentsu Inc.
buyer: Gyro
gyro is the world’s first full-service creative B2B powerhouse, with 17 offices in over 10 countries. The most awarded B2B agency on the planet, gryo was named the 2018 ANA B2B Agency of the Year as well as the 2016 Ad Age B2B Agency of the Year. "
target: B2B International
B2B International is the world’s leading specialist business-to-business (B2B) market research company. B2B International help clients to realise their strategic goals by making decisions which are driven by insights and intelligence.
price ($mm)
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closed 8/15/2017 via BNC Analysis

Critical Research, acquired Saville Rossiter-Base

synopsis: Critical Research has acquired B2B research specialist Saville Rossiter-Base. Based in the UK, Saville Rossiter-Base is a market research agency. Saville Rossiter-Base offers a wide range of research approaches across sectors including financial services and insurance, business services, retail, telecoms, travel and tourism, and media.
buyer: Critical Research
Critical is one of the UK’s leading independent specialist market research companies, offering sound experience in business, financial, and specialist consumer markets. Their online system has been developed to coincide with their CATI data collection procedures. "
target: Saville Rossiter-Base
Based in the United Kingdom, Saville Rossiter-Base is a B2B market research agency. Saville Rossiter-Base offers a wide range of research approaches across sectors including financial services and insurance, business services, retail, telecoms, travel and tourism, and media.
price ($mm)
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closed 8/2/2017 via Company Press Release

PwC, acquired Optimisa Research

synopsis: PricewaterhouseCoopers announced that it has acquired the UK research business, Optimisa Research. Optimisa Research is a full service research agency with offices in London and Leeds and has over 30 years' experience in conducting qualitative and quantitative projects.
buyer: PwC
PwC’s accounting practice originated in London well over a century ago, and has expanded worldwide. PwC’s professional services include audit and assurance, tax and consulting that cover such areas as cybersecurity and privacy, human resources, deals and forensics. "
target: Optimisa Research
Optimisa Research is a full service research agency with offices in London and Leeds and has over 30 years' experience in conducting qualitative and quantitative projects. The company has an annual turnover of around £4m and employs forty-five staff.
price ($mm)
rev ($mm)
$5
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/29/2016 via Company Press Release

FARM, acquired Focused Marketing Associates

synopsis: Focused Marketing Associates (FMA), a more than 20-year-old Western New York-based strategic market research and business intelligence company, has been acquired by FARM, one of Western New York’s leading marketing agencies. In conjunction with the acquisition, FMA has evolved its brand, adopting the new name, Pathfinder.
buyer parent: Larry Robb
buyer: FARM
FARM operates as an integrated marketing communications agency. It offers market research, audience research, product development research, competitive analysis, data analytics, audits, and business intelligence services; and strategic business consulting, brand positioning and much more. "
target: Focused Marketing Associates
Focused Marketing Associates specializes in market research, business intelligence and business strategy for all facets of clients’ business including: operations, product development, sales and marketing, by guiding business forward through: market research, business intelligence, & data analytics.
price ($mm)
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closed 2/2/2016 via PR Newswire

MarketResearch.com, Inc., acquired Freedonia Group Inc.

synopsis: MarketResearch.com, a leader of market research solutions and services, has completed its acquisition of The Freedonia Group, a global creator of reliable and unbiased industry research reports and consulting services for more than 30 years.
buyer parent: Freedonia Group Inc.
buyer: MarketResearch.com, Inc.
MarketResearch.com is the leading provider of global market intelligence products and services. MarketResearch.com offers instant online access to the world's most extensive database of expert insights on industries, companies, products, and trends. "
target: Freedonia Group Inc.
The Freedonia Group is a leading international business research company. It publishes industry market research studies, including industry analysis, product and market forecasts, industry trends, threats and opportunities, competitive strategies, market share determinations, and company profiles.
price ($mm)
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closed 4/1/2015 via BusinessWire

Survey Sampling, Inc., acquired MRops

synopsis: Survey Sampling, Inc. (SSI) has purchased the majority of assets of MRops, an industry-leading provider of end-to-end market research operations services to management consulting firms and market research agencies.
buyer parent: HGGC, LLC
buyer: Survey Sampling, Inc.
Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed access offerings. "
target: MRops
Founded in January 2007, MRops specializes in business-to-business research, executive interviewing, statistical services and sampling solutions. The company has approximately 200 employees across offices in North America,
price ($mm)
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announced 1/11/2012 via BNC Analysis

The Kantar Group, will acquire Oasis Insights

synopsis: WPP-owned Kantar is buying a majority stake in Oasis Insights, a full service market research consultancy based in Karachi, Pakistan. Oasis Insights specialises in brand tracking, consumer and segmentation studies, along with NPD, media and ad research across a wide range of industries.
buyer parent: WPP Group, plc
buyer: The Kantar Group
Kantar is the information, insight and consultancy division of the WPP group, bringing together the world's largest survey research capability with the hottest and most creative brand strategy and development consultancies. "
target: Oasis Insights
Oasis Insights is a full service market research consultancy. It specialises in brand tracking, consumer and segmentation studies, along with NPD, media and ad research across a wide range of industries such as the telecoms, financial services, automotive and oil and gas sectors.
price ($mm)
rev ($mm)
$3
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/20/2007 via BusinessWire

Guideline, Inc. merged with infoUSA, Inc.,

synopsis: infoUSA the leading provider of proprietary business and consumer databases and sales leads announced the successful conclusion of its cash tender offer to acquire all of the issued and outstanding shares of common stock and Series A preferred stock of Guideline, Inc., a New York corporation.
buyer: infoUSA, Inc. (IUSA:$499.91)
Infogroup is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. "
target: Guideline, Inc.
Guideline, Inc. is the nation's only single-source provider of customized business research and analysis. Through its end-to-end continuum of On-Demand Business Research, Custom Market Research, Strategic Intelligence, and Product Development Intelligence.
price ($mm)[EV]
$29 [$31]
rev ($mm)
$48
EBITDA ($mm)
$2
EV / rev
0.7x
EV / EBITDA
14.9x
closed 12/13/2005 via Company Press Release

Eli Reseach, Inc., acquired Business Communications Co., Inc.

synopsis: Eli Research, LLC, has acquired the assets of industry research and technical market analysis firm Business Communications Company, Inc., announced Eli Research Chairman and CEO Greg Lindberg.
buyer: Eli Reseach, Inc.
Eli Research is a research and information company with over 60 print and online publications serving our core markets of health care, law and financial services. "
target parent: Thomas Publishing Company, Inc.
target: Business Communications Co., Inc.
BCC Research is an information resource producing high-quality market research reports, newsletters, and conferences. Information products explore major market, economic, scientific, and technological developments for business leaders in industrial, pharmaceutical, and high technology organizations.
price ($mm)
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closed 11/1/2005 via BusinessWire

Bacon's Information Inc., acquired multivision, inc.

synopsis: Bacon's Information, Inc., a provider of media research, distribution, monitoring and evaluation services for public relations, marketing and corporate communications professionals, today announced the acquisition of Multivision, Inc., a broadcast monitoring and media management company headquartered in Oakland, California.
buyer parent: Cision
buyer: Bacon's Information Inc.
Bacon's Information provides a wide range of information and assistance for anyone needing to research, contact or monitor the media. Bacon's is a leading provider of media services to public relations professionals in corporate, non-profit, governmental and educational environments. Bacon's is kno "
target: multivision, inc.
multivision is a leader in the collection, analysis and delivery of real-time corporate intelligence. Businesses rely on multivision’s services to track public opinion, communications campaigns and informational research across the spectrum of media.
price ($mm)
$25
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 4/4/2005 via PR Newswire

FIND/SVP, Incorporated, acquired Atlantic Research & Consulting, Inc.

synopsis: FIND/SVP, Inc., a leading provider of business advisory, research and consulting services, announced today the closing of two previously announced acquisitions. Atlantic Research & Consulting, Inc., a rapidly growing quantitative and qualitative custom market research firm, and Signia Partners, Inc.
buyer parent: infoUSA, Inc.
buyer: FIND/SVP, Incorporated
Guideline, Inc. is the nation's only single-source provider of customized business research and analysis. Through its end-to-end continuum of On-Demand Business Research, Custom Market Research, Strategic Intelligence, and Product Development Intelligence. "
target: Atlantic Research & Consulting, Inc.
Atlantic Research and Consulting works with clients on matters related to strategic marketing, planning and problem solving. Advice and consultation on these types of issues is always research- based.
price ($mm)
$7.80
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closed 4/4/2005 via PR Newswire

FIND/SVP, Incorporated, acquired Signia Partners, Inc.

synopsis: FIND/SVP, Inc., a leading provider of business advisory, research and consulting services, announced today the closing of two previously announced acquisitions. Atlantic Research & Consulting, Inc. and Signia Partners, Inc., a leading provider of in-depth business research and fact-based decision support.
buyer parent: infoUSA, Inc.
buyer: FIND/SVP, Incorporated
Guideline, Inc. is the nation's only single-source provider of customized business research and analysis. Through its end-to-end continuum of On-Demand Business Research, Custom Market Research, Strategic Intelligence, and Product Development Intelligence. "
target: Signia Partners, Inc.
Signia Partners has a strong track record of success delivering high-value strategic and tactical consulting services. And, we target our services toward results-oriented clients with specific goals in view – we’re not interested in conducting research for its own sake.
price ($mm)
$7.80
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EBITDA ($mm)
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closed 1/25/2018 via BusinessWire

FiscalNote Inc., acquired SHUNGHAM

synopsis: FiscalNote, a company that enables government affairs professionals and executives to maximize their influence on legislation and regulatory policy, has acquired SHUNGHAM, a professional intelligence firm providing high-quality, highly structured business information services to industry and government.
buyer: FiscalNote Inc.
The FiscalNote GRM platform is the most effective solution for managing government impact and public issues and is quickly becoming the cloud platform of choice for global brands as they analyze and manage their government risk, opportunity, and influence. "
target: SHUNGHAM
SHUNGHAM is a professional intelligence firm providing high-quality, highly structured business information services to industry and government.
price ($mm)
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closed 5/5/2016 via PR Newswire

Freeman XP, acquired Exhibit Surveys Inc.

synopsis: Experiential marketing agency Freeman XP has acquired Exhibit Surveys, an award-winning market research and consulting firm. With over 50 years of success, Exhibit Surveys has benchmarked the event industry, providing unmatched quantitative knowledge as well as program-specific research and analytics expertise.
buyer parent: The Freeman Companies
buyer: Freeman XP
Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world's leading organizations. Freeman generates insights that define program strategies, target audiences and deliver messages that generate results."
target: Exhibit Surveys Inc.
Exhibit Surveys has developed unique diagnostic tools to provide guidance and sound recommendations to exhibitors, corporate event producers, consumer experiential event producers, association and for-profit trade show organizers, convention facilities and suppliers to the events marketing industry.
price ($mm)
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closed 12/7/2011 via BNC Analysis

Ipsos S.A, acquired Consumer Behavior & Insight

synopsis: Ipsos has extended its presence in South East Asia with the acquisition of analysis specialist Consumer Behavior & Insight (CBI) in Vietnam. Founded in 1998, CBI offers a full range of qualitative and quantitative services from operations in Ho Chi Minh City and Hanoi, where it employs around 70 full-time staff.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Ipsos is a leading, independent, publicly-listed market research company. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. "
target: Consumer Behavior & Insight
Founded in 1998, Consumer Behavior & Insight offers a full range of qualitative and quantitative services for a wide range of industries, including: FMCG; Healthcare; Nutrition; Finance; Rural & Agriculture; Lifestyle; and Automobile.
price ($mm)
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closed 4/12/2021 via GlobeNewswire

Ipsos S.A, acquired Intrasonics Ltd

synopsis: French market research company Ipsos has acquired Intrasonics, a leading provider of audio recognition technology based in the UK. The acquisition is part of Ipsos’ continued strategy to increase its expertise in the field of digital audience measurement and offer new capabilities in the area of Audio, Digital and TV content recognition.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 16,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
target: Intrasonics Ltd
Intrasonics is a leading provider of audio recognition technology based in the UK. The company is a leader in the field of digital encoding and fingerprinting technology used in audience measurement, enabling mobile phones to synchronise to radio or TV broadcasts through an application.
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closed 1/26/2021 via GlobeNewswire

Ipsos S.A, acquired MGE Data

synopsis: Ipsos, the third largest market research company in the world, acquired majority stake in the Czech Republic-based company MGE Data, a leading player in Out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
target: MGE Data
Czech Republic-based company MGE Data, a leading player in Out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
price ($mm)
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closed 1/19/2021 via GlobeNewswire

Ipsos S.A, acquired Dotmetrics

synopsis: Ipsos is pleased to announce the acquisition of Fistnet d.o.o, the Croatian-based company who engineered the digital audience measurement platform Dotmetrics. Founded in 2012, Fistnet comprises Big Data audience measurement experts and software engineers.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from surveys, social media monitoring, and qualitative or observational techniques. "
target: Dotmetrics
Fistnet d.o.o is the Croatian-based company that engineered the digital audience measurement platform Dotmetrics. Founded in 2012, Fistnet comprises Big Data audience measurement experts and software engineers.
price ($mm)
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closed 2/10/2020 via GlobeNewswire

Ipsos S.A, acquired Askia

synopsis: Ipsos has acquired majority stake in Askia, a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
target: Askia
Askia is a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/9/2019 via GlobeNewswire

Ipsos S.A, acquired Data Liberation Limited

synopsis: Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting. Data Liberation focuses on the delivery of market research results, building fully-featured reporting portals and dashboards.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
target: Data Liberation Limited
Data Liberation focuses on the delivery of market research results, building fully-featured reporting portals and dashboards. The tool enables users to uniquely visualize data using PowerPoint to its maximum capacity.
price ($mm)
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closed 10/30/2018 via GlobeNewswire

Ipsos S.A, acquired Synthesio

synopsis: Synthesio, the company behind the leading global Social Media Intelligence Suite, has been acquired by Ipsos, an independent market research company. Synthesio provides brands and agencies around the world with the social listening tools and audience insights they need to measure the impact of social and mainstream media conversations.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is an independent market research company managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
target: Synthesio
Synthesio provides brands and agencies around the world with the social listening tools and audience insights they need to measure the impact of social and mainstream media conversations.
price ($mm)
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closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
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announced 7/30/2018 via GlobeNewswire

Ipsos S.A, will purchase Four Global Divisions from GfK Group

synopsis: Ipsos will acquire GfK Group's 4 global divisions of research: customer experience, experience innovation, health, and public affairs. Customer Experience is advising on customer satisfaction, Experience Innovation is research on user experience, Heath is research on health industry companies, and Public Affairs is research on public opinion.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: GfK Group (XTRA:GFK:$1,759.04)
Headquartered in Germany. GfK Group is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. GfK has multiple global divisions of GfK Research, including customer experience, experience innovation, health, and public affairs.
price ($mm)
$123
rev ($mm)
$234
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
closed 11/10/2016 via Company Press Release

Kynetec Limited, purchased Agriculture and Animal Health Sectors from Ipsos North America

synopsis: Kynetec announced it has completed the acquisition of the agriculture and animal health business of Ipsos North America, which has established itself with extensive expertise in custom research. Ipsos agriculture and animal health in North America comprises two locations: St. Louis in the United States and Guelph in Canada.
buyer: Kynetec Limited
As the leading research specialist in animal health and agriculture, Kynetec helps companies around the world understand the dynamics of their marketplace, turning research into business opportunities and enabling clients to create winning strategies. "
seller parent: Ipsos S.A
seller: Ipsos North America
Ipsos is one of the world’s leading market research firms. Ipsos offers deep specialist expertise in agriculture and animal health, market leading methodologies and the ability to execute comprehensive and reliable global research programs through offices worldwide.
price ($mm)
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closed 7/15/2015 via Company Press Release

Ipsos S.A, acquired RDA Group Inc.

synopsis: Ipsos announces the acquisition of RDA Group, a global provider of quality-tracking and customer-satisfaction studies serving the world’s largest auto manufacturers. RDA Group is an innovative, consultative process driven company, recognized for its ability to integrate data from multiple databases.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. "
target: RDA Group Inc.
RDA Group (Research Data Analysis, Inc.) is now a global, fullservice market research and consulting firm. With revenue of $25 million, it employs 180 professionals and conducts ongoing projects in more than 60 countries.
price ($mm)
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closed 4/3/2013 via BNC Analysis

Motion Picture Group, acquired Motion Picture Group

synopsis: Ipsos has sold its theatrical research division the Motion Picture Group (MPG) to a private investment company led by former Motion Picture Group President Vincent Bruzzese. Motion Picture Group offers a wide spectrum of research services covering all aspects of a film’s lifecycle, from pre-production through theatrical release and beyond.
buyer: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals. "
target parent: Ipsos S.A
target: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2011 via BNC Analysis

Ipsos S.A, acquired Consumer Behavior & Insight

synopsis: Ipsos has extended its presence in South East Asia with the acquisition of analysis specialist Consumer Behavior & Insight (CBI) in Vietnam. Founded in 1998, CBI offers a full range of qualitative and quantitative services from operations in Ho Chi Minh City and Hanoi, where it employs around 70 full-time staff.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Ipsos is a leading, independent, publicly-listed market research company. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. "
target: Consumer Behavior & Insight
Founded in 1998, Consumer Behavior & Insight offers a full range of qualitative and quantitative services for a wide range of industries, including: FMCG; Healthcare; Nutrition; Finance; Rural & Agriculture; Lifestyle; and Automobile.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/12/2011 via BNC Analysis

Ipsos S.A, acquired Synovate Limited

synopsis: Ipsos announced that it has successfully completed the acquisition of the Synovate business. Synovate is a global market research firm that generates insights to help clients drive competitive brand, product and customer experience strategies.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Ipsos is a leading, independent, publicly-listed market research company. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. "
target parent: Aegis Group PLC
target: Synovate Limited
Synovate is a global market research firm that generates insights to help clients drive competitive brand, product and customer experience strategies.
price ($mm)
$847
rev ($mm)
$836
EBITDA ($mm)
EV / rev
1.0x
EV / EBITDA
closed 1/28/2010 via Company Press Release

Ipsos S.A, acquired OTX

synopsis: Ipsos has signed an agreement to acquire 100% of OTX Corporation (OTX - Online Testing Exchange), a fast growing online consumer research firm. Founded in 2000 as a division of iFilm, OTX was acquired from iFilm by the Pilot Group, ZelnickMedia and Shelley Zalis, OTX’s founder and Chief Executive Officer, in 2004.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Ipsos is the second largest survey based research company in the world. Headquartered in Paris, it has offices in 64 countries and conducts research in more than 100 countries. Founded in 1975, it is still managed and controlled by research professionals. "
target: OTX
OTX is a global research and consulting firm (18th largest US) that specializes in providing a suite of multimedia research products to the marketing, entertainment and advertising communities.
price ($mm)[EV]
$60 [$73]
rev ($mm)
$60
EBITDA ($mm)
EV / rev
1.4x
EV / EBITDA
closed 3/19/2008 via BtoBonline.com

Ipsos S.A, acquired Monroe Mendelsohn Research, Inc.

synopsis: Research firm Ipsos announced Wednesday that it has acquired Monroe Mendelsohn Research, a New York-based media, marketing and opinion research company. Financial terms of the deal were not disclosed.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
What do consumers think? IPSOS knows. One of the leading market research companies in Europe, IPSOS helps its clients test and evaluate brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion. "
target: Monroe Mendelsohn Research, Inc.
Monroe Mendelsohn Research is an internationally recognized, full-service marketing and media research company headquartered in New York City. The company syndicates two of America’s well-known, respected and innovative media surveys (The Mendelsohn Affluent Survey and The Mendelsohn PReSS Survey).
price ($mm)
rev ($mm)
$17
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 3/22/2005 via BusinessWire

Ipsos S.A, acquired Guangdong General Marketing Research Company Ltd.

synopsis: Ipsos Co-Chairmen Jean-Marc Lech and Didier Truchot today announced the acquisition of the Chinese market research company, Guangdong General Marketing Research Company Ltd. (GDMR).
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
What do consumers think? IPSOS knows. One of the leading market research companies in Europe, IPSOS helps its clients test and evaluate brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion. "
target: Guangdong General Marketing Research Company Ltd.
GDMR specializes in marketing research and offers strong data collection and data processing capabilities. With 125 full-time employees principally based in Guangzhou (and also in Beijing, Shanghai and Chengdu), GDMR stands among the top ten survey-based market research companies in China.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/1/2003 via BusinessWire

Ipsos S.A, acquired Marketing Metrics

synopsis: Ipsos today announced the acquisition of Marketing Metrics (MMI), a leading US-based research company specializing in customer relationship and customer satisfaction management.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
What do consumers think? IPSOS knows. One of the leading market research companies in Europe, IPSOS helps its clients test and evaluate brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion. "
target: Marketing Metrics
Marketing Metrics is a world-renowned marketing consulting firm that specializes in six activities: • Customer Satisfaction Measurement and Improvement Programs • Aftermarketing CRM programs – creation, execution and assessment • Delight AnalysisSM – for added insight and prioritized actions • Cust
price ($mm)
rev ($mm)
$10
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 6/2/2021 via BNC Analysis

The Kantar Group, acquired MeMo2

synopsis: UK-based insights and consulting firm Kantar has acquired cross-media effectiveness tracking company MeMo2. Headquartered in Amsterdam, MeMo2 creates automated cross-media effectiveness measurement tools that can monitor real-time consumer behaviour, including retail traffic, out-of-home exposures, and large sports events.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
target: MeMo2
Based in the Netherlands, MeMo2 is a leader in advanced cross media research and analytics. The company's analytics, communication research, and innovative data science capabilities are designed to bring immediate transparency and control to improve ROI and Return On Advertising Spend levels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/2/2021 via BNC Analysis

Cint AB, will acquire GapFish GmbH

synopsis: Cint Group AB, the global software leader in digital insights gathering, entered into a definitive agreement and completed the acquisition of 91 per cent of the shares in GapFish GmbH. GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region.
buyer parent: Nordic Capital
buyer: Cint AB
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
target parent: Innofact AG
target: GapFish GmbH
GapFish is a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region. GapFish is the market-leader with over 500,000 highly profiled, double-opt in, premium quality research respondents across Germany, Austria and Switzerland.
price ($mm)
$31*
rev ($mm)
$10
EBITDA ($mm)
$2
EV / rev
3.5x
EV / EBITDA
21.8x
announced 4/20/2021 via Company Press Release

The Kantar Group, will acquire Numerator

synopsis: UK-based Kantar will acquire Numerator, a tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
target parent: Vista Equity Partners
target: Numerator
Numerator is a data and tech company bringing speed and scale to the market research space. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/14/2021 via PR Newswire

Material+, acquired Aruliden LLC

synopsis: Material, an integrated marketing services company, has acquired Aruliden, an award-winning global design agency that specializes in building purposeful brands from product to launch. Material's unique combination of insights-led consulting and technology-driven marketing services will expand Aruliden's front-end and back-end offerings.
buyer parent: Tailwind Capital Partners
buyer: Material+
Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. The company helps B2B and B2C brands put insights into action and create work with impact. "
target: Aruliden LLC
Aruliden is an award-winning global design agency that specializes in building purposeful brands from product to launch. Aruliden services include design research, market & consumer insights, brand strategy, brand identity, art direction, communications, product design & development, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/3/2021 via BNC Analysis

The IQ Business Group (Pty) Ltd, acquired Nudge.co.za

synopsis: South African independent management and technology consulting firm, IQbusiness, announced that it has acquired innovative insights agency, nudge, as part of a targeted merger and acquisition (M&A) strategy to ramp up organic growth and diversify its offering.
buyer: The IQ Business Group (Pty) Ltd
IQbusiness is the leading independent management consulting firm in South Africa, helping clients overcome their business challenges and achieve sustainable growth. Since 1998, they have been enabling cleints to take their products to market faster, improve customer satisfaction, and more. "
target: Nudge.co.za
Nudge is South Africa's fastest growing online market research company. They are experts at digital market research and specifically Branded Insight Communities and Branded Short-term Panels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2020 via GlobeNewswire

Genius Brands International, Inc, will acquire ChizComm Ltd

synopsis: Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, is to acquire ChizComm Ltd., a leading North American marketing and media agency, as well as ChizComm Beacon Media, its best-in-class media research, planning and buying division.
buyer: Genius Brands International, Inc (GNUS:$1.92)
Genius Brands International, Inc. is a leading global kids media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution. "
target: ChizComm Ltd
ChizComm is Canada's full-service marketing and communications agency, specializing in the strategy and execution of public relations, digital marketing, social media, and creative services. They cultivate long-lasting, impactful connections between consumers and brands across a range of industries.
price ($mm)
$13
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/22/2020 via BNC Analysis

Thesis Agency, acquired Bonfire Marketing

synopsis: Thesis, a full-service digital agency, has acquired Bonfire Marketing, a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
buyer: Thesis Agency
Thesis is a full-service digital agency that helps clients to connect with their audiences in many ways. Thesis creates neatly tailored messages that people care to engage with. They offer services for email, digital and brand design, social media, SEO, web design and more. "
target: Bonfire Marketing
Bonfire Marketing is a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/7/2020 via BNC Analysis

Corporate Document Services Ltd, acquired Simpleusability Ltd

synopsis: SimpleUsability, a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers, has been acquired by CDS (Corporate Document Services ). The joining of the two firms will broaden CDS’s client proposition by strengthening its in-house behavioral insight offering.
buyer: Corporate Document Services Ltd
Corporate Document Services (CDS) is a UK-based communications agency. that applies intelligent thinking to transform communications and experiences across creative, digital, print and technology. "
target: Simpleusability Ltd
SimpleUsability is a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers. SimpleUsability works with major brands, helping them understand the people who use their products and services through market research and usability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2020 via PR Web

Schlesinger Group, acquired 20|20 Research, Inc.

synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired 20|20 Research, a qualitative technology-led research services provider in the US. The addition of 20|20 Research adds high-quality proprietary online qualitative tools to Schlesinger Group’s portfolio of capabilities.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide. The Group delivers high-quality recruitment and research services for any methodology, including online surveys, online communities, webcam focus groups, and more. "
target: 20|20 Research, Inc.
20|20 is a leading expert and innovator in qualitative research that makes it easier for companies to prioritize the insights that drive growth. With its suite of in-house services, nationwide panel, and proprietary technology platforms, 20|20 connects thousands of brands to consumers worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2020 via BusinessWire

MaritzCX merged with InMoment, Inc,

synopsis: InMoment and MaritzCX, recognized market leaders and proven innovators in the global customer experience (CX) sector, have merged. The combined company will serve 90 percent of the world’s automotive companies, eight out of 10 of the leading banks, nearly 20 percent of the top 50 retailers, and 40 percent of the top hospitality companies.
buyer parent: Madison Dearborn Partners
buyer: InMoment, Inc
InMoment helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. The company's Experience Intelligence (XI) platform continually analyzes and evaluates enterprise experience data and customer feedback. "
target parent: Maritz, Inc.
target: MaritzCX
MaritzCX is the leader in experience management for big business, and includes customer experience (CX), employee experience (EX), and patient experience. The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/20/2020 via Company Press Release

Savanta, acquired Future Thinking

synopsis: Savanta has acquired the UK division of Future Thinking, a global data driven intelligence company that combines research with data science to produce actionable insight for clients, including Unilever, British Gas and LEGO.
buyer parent: Next 15
buyer: Savanta
Based in London, Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
target: Future Thinking
Future Thinking is a leading market research and data analytics company, renowned for helping clients maximize sales, revenue and profit, through a combination of qualitative and quantitative research; often analysed through the lens of data science and behavioral economics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/6/2020 via BNC Analysis

The Kantar Group, acquired Colmar Brunton Pty Limited

synopsis: Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP. As part of the acquisition, Colmar Brunton, which specialises in sensory, customer and governmental research, will be fully integrated into Kantar and the brand retired in Australia. 
buyer parent: Bain Capital
buyer: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide. "
target: Colmar Brunton Pty Limited
Colmar Brunton is New Zealand's best known insights and market research agency. Colmar Brunton specialises in sensory, customer and governmental research, and operates from offices in Auckland and New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/11/2019 via Company Press Release

InSites Consulting, acquired ABN Impact

synopsis: InSites Consulting, one of the world’s most innovative insight agencies, announced its acquisition of Asian online insight community innovator ABN Impact. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
buyer: InSites Consulting
InSites Consulting is a next generation insights agency stretching the boundaries of marketing research since 1997. InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core. "
target: ABN Impact
ABN Impact is an online insight community innovator. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2019 via BNC Analysis

Ironwood Insights Group, acquired Discovery Research Group

synopsis: Ironwood Insights Group, a full-service research firm dedicated to helping their clients make informed business decisions, has acquired the data collection company, Discovery Research Group, headquartered in Saratoga Springs, UT.
buyer: Ironwood Insights Group
Ironwood Insights Group is a full-service research firm dedicated to helping their clients make informed business decisions. They aim to fully understand their client's research objectives. With those objectives, they design a research strategy to achieve their clients'​ specific goals. "
target: Discovery Research Group
Discovery Research Group, with 30+ years of experience, completing thousands of surveys each year, they are the best choice for high quality, competitively priced data collection methodologies in market research, healthcare follow up, customer loyalty, tracking and polling studies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2019 via Company Press Release

Schlesinger Group, acquired Focus Pointe Global

synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired Focus Pointe Global, a US marketing research data collection company offering a range of in-person and online qualitative solutions.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a data collection company offering a broad range of qualitative and quantitative research solutions. They provide effective online surveys that include programming and hosting. As the world transforms, they reach for new heights, redefining services beyond clients’ expectations."
target: Focus Pointe Global
Focus Pointe Global is a US marketing research data collection company offering a range of in-person and online qualitative solutions with expertise in the consumer space, clinical studies, and jury research. Its 1.6 million-member QualPanel is a rich source of qualified respondents.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/4/2019 via GlobeNewswire

Bastion Collective, acquired dogsbollocks5

synopsis: Bastion Collective, the largest independent communications group in Australia, has acquired db5 (Dogsbollocks5), a consumer insights and strategy consultancy specializing in quantitative and qualitative research, brand strategy, innovation and communications.
buyer: Bastion Collective
Bastion Collective is a unique group of leading marketing and communications businesses that offer a powerful mix of expertise. "
target: dogsbollocks5
Dogsbollocks5 (db5) is a consumer insights and strategy consultancy specializing in quantitative and qualitative research, brand strategy, innovation and communications. At their core they believe the right data (big or otherwise) and insights are the key to transforming brands and businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/25/2019 via BNC Analysis

Blue Field Agency, acquired Totta Data Lab and Totta Research

synopsis: Blue Field Agency, a Dutch marketing firm, has acquired Totta Data Lab and Totta Research from Totta Group, a Dutch Holding company. Totta Data Lab is a Dutch data science scale-up specialized in AI, Voice & machine learning. Totta Research is a Dutch marketing research company that helps customers with determining the behavior of their audiences.
buyer: Blue Field Agency
Headquartered in the Netherlands, Bluefield collects data and turns it into information for actionable business insights. It takes data analyses to the next level by combining hard kpi-driven marketing data with soft(er) marketing research data towards the effects on business performance. "
target parent: Totta Group NV
target: Totta Data Lab and Totta Research
Totta Data Lab is a Dutch data science scale-up specialized in AI, Voice & machine learning techniques. Totta Research is a Dutch marketing research company that helps customers with determining the behavior of their audiences. The companies belong to Totta Group, a Dutch Holding company.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/11/2019 via BNC Analysis

Savanta, acquired Hase/Schannen Research Associates Inc.

synopsis: Savanta, the global intelligence business, has acquired Hase/Schannen Research Associates Inc. (HSR Associates), the New Jersey-based marketing research consultancy. Founded in 1975, HSR Associates has a reputation as one of the premier boutique research agencies, providing custom strategic research services to corporations across the US.
buyer parent: Next 15
buyer: Savanta
Based in London, Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
target: Hase/Schannen Research Associates Inc.
Founded in 1975, boutique research agency Hase/Schannen Research Associates (HSR Associates) offers custom strategic research services to corporations across a variety of industries in the US and abroad. HSR Associates is a full-service market research firm of just the right size.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/10/2019 via Company Press Release

InSites Consulting, acquired Join the Dots

synopsis: InSites Consulting, a UK company that is continuously pushing the boundaries of marketing research for deeper engagement, more inspiration, and longer lasting impact, has acquired Join the Dots, a UK innovative, award-winning consumer insight agency that gets brands closer to consumers and their cultures.
buyer: InSites Consulting
Based in the UK, InSites Consulting is continuously pushing the boundaries of marketing research for deeper engagement, more inspiration, and longer lasting impact. They help clients connect with consumers all over the world, combining consistency and efficiency with local flavor and context. "
target: Join the Dots
Headquartered in the UK, Join the Dots is an innovative, award-winning consumer insight agency that gets brands closer to consumers and their cultures. Their approach brings together rigorous primary research with the latest thinking in psychology, behavioral economics and consumer trends.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Consumer Behavior & Insight


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Consumer Behavior & Insight

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SiriusDecisions, Inc.

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MRops

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Askia

MaritzCX

Data Liberation Limited

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Ipsos North America

RDA Group Inc.

Motion Picture Group

Consumer Behavior & Insight

Synovate Limited

OTX

Monroe Mendelsohn Research, Inc.

Guangdong General Marketing Research Company Ltd.

Marketing Metrics

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MeMo2

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Numerator

Aruliden LLC

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Nudge.co.za

ChizComm Ltd

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Simpleusability Ltd

20|20 Research, Inc.

MaritzCX

Future Thinking

Colmar Brunton Pty Limited

ABN Impact

Discovery Research Group

Focus Pointe Global

dogsbollocks5

Totta Data Lab and Totta Research

Hase/Schannen Research Associates Inc.

Join the Dots

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EBIT ($mm)
($10.58)
Net Income ($mm)
Employees
500
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
2020
rev ($mm)
$2,188.97
EBITDA ($mm)
$216.16
EBIT ($mm)
$189.18
Net Income ($mm)
$130.45
Employees
17640
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
2017
rev ($mm)
$1,759.04
EBITDA ($mm)
$164.56
EBIT ($mm)
$84.18
Net Income ($mm)
Employees
12926
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2021
rev ($mm)
$444.63
EBITDA ($mm)
$46.65
EBIT ($mm)
$18.80
Net Income ($mm)
Employees
2183
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Ticker: SCOR
 
 
 
 
 
 
 
 
comScore, Inc.
comScore, Inc.
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
year
2015
rev ($mm)
$368.82
EBITDA ($mm)
$37.14
EBIT ($mm)
$1.66
Net Income ($mm)
Employees
1292
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: ENXTPA:ALBLD
 
 
 
 
 
 
 
 
Bilendi
Bilendi
At a time when the volumes, variety and speed of data broadcast and exchange are expanding rapidly, Bilendi brings an innovative, technology-led approach to data collection, management and analysis. Its core activities are Services for Market Research and Customer Engagement and Loyalty.
year
2020
rev ($mm)
$38.72
EBITDA ($mm)
$6.24
EBIT ($mm)
$3.24
Net Income ($mm)
$1.47
Employees
244
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Ticker: ASX:PPL
 
 
 
 
 
 
 
 
Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
year
2018
rev ($mm)
$36.88
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.81)
Net Income ($mm)
Employees
210
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Ticker: WSE:MCP
 
 
 
 
 
 
 
 
Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
year
2019
rev ($mm)
$34.21
EBITDA ($mm)
$2.98
EBIT ($mm)
$1.64
Net Income ($mm)
Employees
0
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
year
2017
rev ($mm)
$0.23
EBITDA ($mm)
($0.31)
EBIT ($mm)
($0.45)
Net Income ($mm)
Employees
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Ticker: PGND
 
 
 
 
 
 
 
 
Press Ganey Associates, Inc.
Press Ganey Associates, Inc.
Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement.
year
2016
rev ($mm)
$344.32
EBITDA ($mm)
$104.94
EBIT ($mm)
$60.70
Net Income ($mm)
$27.26
Employees
1058
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Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2021
rev ($mm)
$6,311.00
EBITDA ($mm)
$1,210.00
EBIT ($mm)
$863.00
Net Income ($mm)
$585.00
Employees
43000
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Ticker: TSXV:INX
 
 
 
 
 
 
 
 
Intouch Insight Inc.
Intouch Insight Inc.
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
year
2019
rev ($mm)
$13.75
EBITDA ($mm)
($0.05)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
0
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Ticker: OMC
 
 
 
 
 
 
 
 
Omnicom Group Inc.
Omnicom Group Inc.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, public relations and other specialty communications services.
year
2020
rev ($mm)
$13,171.10
EBITDA ($mm)
$1,956.40
EBIT ($mm)
$1,733.80
Net Income ($mm)
$945.40
Employees
64100
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Ticker: TSE:2433
 
 
 
 
 
 
 
 
Hakuhodo DY Holdings, Inc.
Hakuhodo DY Holdings, Inc.
Hakuhodo DY Group companies are committed to providing optimized solutions for advertisers, media companies and content holders in Japan and internationally. The company provides planning, production, marketing, public relations, and other services related to advertising in various media.
year
2020
rev ($mm)
$12,689.62
EBITDA ($mm)
$491.78
EBIT ($mm)
$351.82
Net Income ($mm)
$208.98
Employees
23939
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Ticker: SWX:DKSH
 
 
 
 
 
 
 
 
DKSH Holding Ltd.
DKSH Holding Ltd.
DKSH is the leading Market Expansion Services Group with a focus on Asia. They help companies who are looking for a reliable outsourcing partner to grow their business in new or existing markets. They offer services that includes organizing and running the entire value chain for any product.
year
2019
rev ($mm)
$11,600.35
EBITDA ($mm)
$282.63
EBIT ($mm)
$240.86
Net Income ($mm)
$232.55
Employees
32996
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