Like Image Space Media

closed 1/19/2012 via PE Hub

Vibrant Media Inc., acquired Image Space Media

synopsis: Vibrant Media, the global leader in premium contextual advertising, announced the acquisition of Image Space Media (ISM), the in-image advertising technology company. ISM will become a Vibrant Media company, integrating easily with its existing VXPlatform to expand Vibrant Image through advanced performance and targeting capabilities.
buyer parent: ABS Capital Partners, L.P.
buyer: Vibrant Media Inc.
Vibrant Media is the world leader in premium contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content. "
target parent: New Atlantic Ventures
target: Image Space Media
Image Space Media (ISM) is the leading in-image advertising technology company. In-image advertising delivers high performance for top brands, new revenue opportunities for quality publishers, and relevant experiences for consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 2/17/2015 via BNC Analysis

defacto x GmbH, acquired d3media AG

synopsis: Defacto.x, the data analytics specialist and the largest owner-managed full service agency for CRM and dialogue marketing in Germany, becomes the main shareholder in real-time advertising pioneer and targeting specialist d3media.
buyer: defacto x GmbH
defacto.x, covers the full range of services in customer relationship management and dialogue marketing. As a full service provider with specific CRM data expertise, the agency focuses on analytical, creative and operative expertise. "
target: d3media AG
d3media AG is the first German special service provider for data-driven display advertising. The Hamburg-based online marketing experts operate technologies for purchasing, optimisation and analysis of online display campaigns (via real-time advertising).
price ($mm)
rev ($mm)
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closed 8/12/2012 via BNC Analysis

Innovalist, acquired Aetraffic.com

synopsis: In an effort to consolidate its positioning as a leader in the field of web traffic delivery, Singapore-based Innovalist and its subsidiary, getwebsitetraffic.org have acquired long-time industry rival Aetraffic.com, a move that puts the company in the position to monetize new avenues of online ad traffic for its customers.
buyer: Innovalist
Innovalist is a global Internet services provider who operates through its subsidiary, Getwebsitetraffic.org. Getwebsitetraffic.org regards itself as a leader in the field of web traffic delivery, pioneering a wide range of affordable to high end services to clients. "
target: Aetraffic.com
Aetraffic.com, an online marketing company, has been delivering visitors to webmasters all over the world since 2005. With six years experience in advertising and thousands of customers served they are the best company for buying targeted traffic.
price ($mm)
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closed 7/22/2020 via gamesindustry.biz

Huuuge Games, acquired Playable Platform

synopsis: Huuuge Games, an international games developer and publisher focused on the mobile gaming market, has acquired Playable Platform, a dutch advertising company that specializes in playable ads. Playable Platform provides app developers with performance-focused playable ads along with a self-service platform for data, unlimited iterations and reskins.
buyer: Huuuge Games
Huuuge Games is an international games developer and publisher focused on the mobile gaming market. Huuuge Games specializes in developing easy to play casual games and social casino games. Their titles include Traffic Puzzle, Trolls Pop, Stars Slots, and more. "
target: Playable Platform
Playable Platform is a dutch advertising company that specializes in interactive and playable ads. Playable Platform provides app developers with performance-focused playable ads along with a self-service platform for data, unlimited iterations, and reskins.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 8/8/2019 via PR Newswire

inMarket Media LLC, will acquire ThinkNear, Inc.

synopsis: inMarket, the leader in digital advertising for the physical world, will acquire Thinknear from Telenav, Inc., a leading provider of connected car and location-based services. Thinknear is a location-based mobile marketing platform that connects people and brands in the moments that matter.
buyer: inMarket Media LLC
inMarket is the leader in digital advertising for the physical world. inMarket uses verified, real-time data from first-party integrations with the world's most popular apps to identify and engage consumers at every stage of the shopping cycle. "
target parent: TeleNav, Inc.
target: ThinkNear, Inc.
Thinknear is a location-based mobile marketing platform that connects people and brands in the moments that matter. Thinknear offers insightful planning, targeting, optimization, and measurement capabilities for businesses and brands of all sizes.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 7/13/2017 via Company Press Release

Big Mobile, acquired Made Media Limited (NZ)

synopsis: Big Mobile, APAC's leading independent mobile ad tech company, has acquired Made Media, a New Zealand Mobile Display Advertising company that helps brands & organisations target and reach their audience. Made Media combine their extensive media experience and digital expertise with the most transparent and detailed display inventory in the country.
buyer: Big Mobile
Big Mobile is one of APAC's fastest growing premium mobile advertising and marketing companies. They offer a suite of mobile solutions allowing the world’s top brands, agencies, and publishers to harness the power of mobile marketing. "
target: Made Media Limited (NZ)
Made Media is a New Zealand Mobile Display Advertising company that helps brands & organisations target and reach their audience. They combine their extensive media experience and digital expertise with the most transparent and detailed display inventory in the country.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 10/16/2012 via GlobeNewswire

TeleNav, Inc., acquired ThinkNear, Inc.

synopsis: TeleNav®, Inc. announced that it has acquired Local Merchant Services, Inc., d.b.a. ThinkNear, a privately held hyper-local mobile advertising company located in Los Angeles, California, for consideration of $22.5 million, consisting of approximately $18.5 million in cash, plus restricted stock and assumed options.
buyer: TeleNav, Inc. (TNAV:$243.32)
Telenav, Inc. is a wireless location-based services company that provides services including global positioning system navigation, local search, automotive navigation solutions, mobile advertising, enterprise mobility and workflow automation. "
target: ThinkNear, Inc.
ThinkNear helps target mobile display ads to consumers at precise locations. With access to billions of mobile impressions, cutting-edge location technology, and robust reporting and optimization, they make sure that messages reach customers.
price ($mm)
$23
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/30/2012 via Reuters

D.A.Consortium, will purchase Mobile Media Representative Business from SPiRE, Inc.

synopsis: SPiRE, Inc. announced that it will sell the sale and purchasing businesses of mobile media for advertising agency to D.A. Consortium Inc. SPiRE, Inc. provides social application development management services in Japan. It offers mobile advertising, including mobile media representation and advertising.
buyer: D.A.Consortium
DA Consortium Inc.'s services primarily include buying and selling of advertising space; planning, operation, and consultation for online advertising, promotion, and public relations; research on the effectiveness of online advertising. "
seller: SPiRE, Inc. (TSE:2497:$89.10)
SPiRE, Inc. provides social application development management services in Japan. It offers mobile advertising, including mobile media representation and advertising.
price ($mm)
$1.65
rev ($mm)
$100
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/19/2019 via PR Newswire

Forward PMX, acquired The Search Agency

synopsis: ForwardPMX, a global brand performance marketing agency, has acquired The Search Agency, a digital marketing firm that uses data and technology to drive results for businesses. This strategic move bolsters the combined team's position as the agency of choice for enterprise businesses requiring world-class, full-funnel marketing services.
buyer parent: Stagwell Group
buyer: Forward PMX
ForwardPMX is a global brand performance agency designed to help brands find the changes that deliver meaningful growth to their businesses. ForwardPMX brings a unified global vision with local depth and expertise across a comprehensive set of data, technology, and performance solutions. "
target: The Search Agency
The Search Agency is a performance marketing agency that uses data & technology, world-class service, and a strategic framework to drive results for businesses. Their services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media, and Comparison-Shopping Management.
price ($mm)
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closed 1/3/2018 via BusinessWire

Merkle, Inc., acquired HelloWorld

synopsis: Dentsu Aegis Network announced that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.” Merkle is a leading data-driven, technology-enabled, global performance marketing agency.
buyer parent: Dentsu Inc.
buyer: Merkle, Inc.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle creates customer experiences that drive improved marketing results and shareholder value. "
target: HelloWorld
HelloWorld is a digital marketing solutions company working with the world’s leading brands. The powerful combination of native platform technology and marketing strategy allows marketers to accelerate growth and deepen customer impact.
price ($mm)
rev ($mm)
$70
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 10/8/2014 via Company Press Release

The Mission Marketing Group plc, will acquire Splash Interactive

synopsis: The Mission Marketing Group announced that it has agreed to acquire the digitally-led marketing services agency group, Splash Interactive. With offices in Singapore, Shanghai, Hong Kong, Malaysia and Vietnam, Splash works with some of the leading Client Companies in the region, including leading local and multi-national banks.
buyer: The Mission Marketing Group plc (AIM:TMMG:$221.24)
The Mission Marketing Group plc is a national network of creative communications Agencies. The Group portfolio comprises integrated, multi-discipline, multi-sector Agencies, specialists in specific marketing/communications activities and specialists in particular market sectors. "
target: Splash Interactive
Splash Interactive is a digital marketing agency. From good, intuitive design to innovative web, mobile and tablet applications, complex backends and platforms, social media on earned and paid media, they ensure Clients not only navigate, but make waves on all digital media.
price ($mm)
$0.48*
rev ($mm)
$4
EBITDA ($mm)
EV / rev
1.3x
EV / EBITDA
closed 8/21/2012 via Market Wire

Catterton Partners, acquired ePrize, LLC

synopsis: ePrize LLC, the leader in digital engagement specializing in mobile, social and web campaigns, announced that it was acquired by Catterton Partners, the leading consumer-focused private equity firm. This investment will be used to accelerate ePrize's overall growth and expansion, particularly in the multi-channel engagement and CRM arenas.
buyer: Catterton Partners
With more than $2.5 billion currently under management and a twenty-three year track record of success in building high growth companies, Catterton Partners is the leading consumer-focused private equity firm. "
target: ePrize, LLC
ePrize is the global leader in digital engagement. The company incentivizes consumer behavior across mobile, social and web for the world's largest brands. Last year, more than half of the Fortune 100 and many world-class agencies relied on ePrize's creative, technology and legal services.
price ($mm)
rev ($mm)
$54
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/27/2010 via PR Newswire

Costa IMC., acquired CAM Advertising & Media

synopsis: COSTA IMC is proud to announce the acquisition of CAM Advertising & Media. CAM was founded by Carlos Morales and has been operating in Central America and the Andean region for the past 10 years. Among the agency's current clients are leading brands such as Anheuser-Busch InBev, Del Monte, Sabic, Saudi Aramco and Discovery Networks.
buyer: Costa IMC.
COSTA IMC is a branding and interactive marketing agency led by marketers with deep roots in effective communications, creative executions and ROI. The team is comprised of executives who have launched and managed some of the best brands in the world. "
target: CAM Advertising & Media
CAM, Creative Advertising Media, based in Venice Beach, is an innovative, creative and affordable advertising agency specializing in outdoor and online advertising.
price ($mm)
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EBITDA ($mm)
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closed 9/20/2010 via Market Wire

Schawk, Inc., acquired Untitled London Limited

synopsis: Schawk, Inc., a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced that it has expanded its digital marketing services by acquiring the boutique digital agency Untitled London Limited, which is based in London, United Kingdom.
buyer: Schawk, Inc. (SGK:$442.64)
Schawk, Inc. is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. "
target: Untitled London Limited
Untitled London Limited, with annual revenues of approximately $0.7 million, provides strategic, creative and technical services for digital marketing across web, mobile and social touch points.
price ($mm)
$0.86
rev ($mm)
$1
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 8/12/2010 via Company Press Release

JWT, acquired Digitaria Interactive, Inc.

synopsis: Digitaria, a leading digital marketing and technology firm, announced that it has been acquired by JWT North America. Led by CEO Dan Khabie, Digitaria is a full service agency whose experience and capabilities have positioned the San Diego based firm as a strategic leader in the digital realm.
buyer parent: WPP Group, plc
buyer: JWT
JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. "
target: Digitaria Interactive, Inc.
Digitaria Interactive, Inc. operates as a digital technology and marketing company. The company develops digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns, and business solutions.
price ($mm)
rev ($mm)
$14
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
cancelled 6/21/2010 via Capital IQ

Thrive WorldWide, Inc., cancelled merger with Jarish, Inc.

synopsis: Jarish, Inc. cancelled the acquisition of Thrive World Wide, Inc.
buyer: Thrive WorldWide, Inc. (TWWI:$0.00)
Thrive Worldwide, Inc. is a Nevada corporation having offices located at 638 Main St Lake Geneva, WI 53147. At present, the Company operates two stores in southern California. "
target: Jarish, Inc.
Jarish, Inc. is a San Diego-based digital marketing agency focused on progressive interactive, mobile and social media strategies. The company's suite of interactive media commerce solutions enable local brands to engage the public and drive revenues with minimal expenditure.
price ($mm)
$0.10
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2010 via BusinessWire

CoolerAds, LLC, acquired Atricity

synopsis: CoolerAds announced it's acquisition of Atricity, a full-service Internet marketing company. Atricity specializes in providing online advertising services such as web site design, search engine optimization, search engine marketing, and social media marketing.
buyer: CoolerAds, LLC
CoolerAds is the industry-leading local online advertising platform for community newspapers and their local advertisers. "
target: Atricity
Atricity is an Internet marketing company that helps unleash the power of the Internet and puts technology to work for businesses. The company’s seasoned industry professionals have the passion and drive to build great websites and customize web marketing solutions for the hyperlocal market.
price ($mm)
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closed 10/6/2009 via BusinessWire

LIN TV Corp., acquired Red McCombs Media

synopsis: LIN TV Corp, a local television and digital media company, announced the acquisition of Red McCombs Media, LP, an online advertising and media services company. The acquisition significantly expands LIN TV’s local multi-platform offerings by providing national advertising and enhanced services such as targeted display, and rich media.
buyer: LIN TV Corp. (LIN:$652.36)
LIN TV Corp., along with its subsidiaries, is a local multi-platform digital media company, owning and/or operating 27 nationally-affiliated broadcast network television stations in 17 U.S. markets, more than 50 interactive television station and niche web sites and mobile marketing solutions. "
target: Red McCombs Media
Red McCombs Media, LP is an online advertising and media services company. RM Media connects targeted audiences with advertisers and publishers based on demographic, psychographic and consumer behaviors to enhance branding and maximize client return on investment.
price ($mm)[EV]
$7.20 [$10.00]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/5/2009 via BusinessWire

Cross Atlantic Capital Partners, Internet Capital Group, Inc., acquired SendTec, Inc.

synopsis: Internet Capital Group and Cross Atlantic Capital Partners completed their purchase of substantially all of the assets and continuing operations of SendTec, Inc., a multichannel integrated direct marketing company. These assets will become the business operations of a newly formed entity named Acquirgy, Inc.
buyer: Internet Capital Group, Inc. (ACTA:$118.96)
buyer: Cross Atlantic Capital Partners
Internet Capital Group owns and builds Internet software companies that drive business productivity and reduce transaction costs between firms. ICG devotes its expertise and capital to maximizing the success of these platform companies that are delivering on-demand software and service applications."
target: SendTec, Inc.
SendTec is a direct marketing services company that leverages its technology and extensive relationships to minimize marketing risks for our clients.
price ($mm)
$0.90
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/27/2009 via PR Newswire

WeissComm Group, acquired Common Sense Media Group

synopsis: The WeissComm Group has announced the acquisition of Common Sense Media Group, a social media consulting company founded by Bob Pearson, who will become WeissComm's Chief Technology and Media Officer. Pearson will continue to operate and grow this function for WeissComm out of what will now serve as its Austin office.
buyer: WeissComm Group
WeissComm Group's seasoned professionals specialize in branding, design, digital and traditional marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications campaigns. "
target: Common Sense Media Group
Common Sense Media Group is a social media consulting company. Social media requires experimentation to determine which approaches work best, and our team of thought leaders will apply our expertise to give objective views on technology that companies should consider.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 1/19/2012 via PE Hub

Vibrant Media Inc., acquired Image Space Media

synopsis: Vibrant Media, the global leader in premium contextual advertising, announced the acquisition of Image Space Media (ISM), the in-image advertising technology company. ISM will become a Vibrant Media company, integrating easily with its existing VXPlatform to expand Vibrant Image through advanced performance and targeting capabilities.
buyer parent: ABS Capital Partners, L.P.
buyer: Vibrant Media Inc.
Vibrant Media is the world leader in premium contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content. "
target parent: New Atlantic Ventures
target: Image Space Media
Image Space Media (ISM) is the leading in-image advertising technology company. In-image advertising delivers high performance for top brands, new revenue opportunities for quality publishers, and relevant experiences for consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/19/2012 via PE Hub

Vibrant Media Inc., acquired Image Space Media

synopsis: Vibrant Media, the global leader in premium contextual advertising, announced the acquisition of Image Space Media (ISM), the in-image advertising technology company. ISM will become a Vibrant Media company, integrating easily with its existing VXPlatform to expand Vibrant Image through advanced performance and targeting capabilities.
buyer parent: ABS Capital Partners, L.P.
buyer: Vibrant Media Inc.
Vibrant Media is the world leader in premium contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content. "
target parent: New Atlantic Ventures
target: Image Space Media
Image Space Media (ISM) is the leading in-image advertising technology company. In-image advertising delivers high performance for top brands, new revenue opportunities for quality publishers, and relevant experiences for consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2017 via Market Wire

Inuvo, Inc., acquired Netseer

synopsis: Inuvo, Inc., an advertising technology and digital publishing company, announced that it had purchased substantially all the assets of Silicon Valley based NetSeer, Inc., a provider of visual monetization solutions for advertisers and publishers.
buyer: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo®, Inc. is an advertising technology and digital publishing business that serves hundreds of millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. "
target: Netseer
NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. ConceptGraph offers an accurate, nuanced picture of an audience's mindset resulting in a more precise and predictive targeting solution.
price ($mm)[EV]
$5.51 [$34.77]
rev ($mm)
$21
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA
closed 12/20/2018 via PR Web

Samba TV, acquired Screen6

synopsis: Samba TV, the leader in next-generation TV analytics, has acquired Screen6, a marketing technology company in the Netherlands that helps leading adtech, martech, and research platforms precisely understand their audience. Screen6's universal ID solution allows marketers to effectively reach consumers across multiple devices.
buyer: Samba TV
Samba TV is a video analytics company. Samba TV helps media buyers and producers better-understand how content and advertising resonates with their audience. Their technology accurately and quickly understands what people love to watch, allowing them to provide personalized recommendations. "
target: Screen6
Screen6 is a marketing technology company in the Netherlands that helps leading adtech, martech, and research platforms precisely understand their audience. Their universal ID solution maintains privacy between clients and allows marketers to effectively reach consumers across multiple devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 10/25/2017 via GlobeNewswire

The Trade Desk, Inc., acquired Adbrain Ltd.

synopsis: The Trade Desk, Inc. announced that it has acquired the assets of UK-based Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
buyer: The Trade Desk, Inc. (TTD:$251.52)
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices. "
target: Adbrain Ltd.
Based in the UK, Adbrain is a leader in resolving customer identity for marketers and their partners across people, places and devices. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (AABA:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2013 via BNC Analysis

Amobee, Inc., acquired Gradient X

synopsis: Amobee, the mobile advertising company and subsidiary of SingTel, has acquired Gradient X, a Los Angeles-based developer of a real-time bidding platform for mobile ads.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee, Inc. offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. "
target: Gradient X
Gradient X built a programmatic platform for mobile. They brought to market a platform solution for mobile advertising that is empowered by a cloud-based, on demand infrastructure that allows for incorporating and perfecting emerging technologies and strategies that are essential to advertisers.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2012 via PR Newswire

One97 Communications Ltd., acquired MobiVite

synopsis: One97 Communications Ltd. closed the deal to acquire the Delhi-based marketing platform MobiVite. The SaaS platform enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.
buyer: One97 Communications Ltd.
One97 Communications is India's leading Mobile Internet Company. Driven by great consumer experience One97 offers digital goods & services to mobile consumers under its Paytm brand. The company also offers Mobile Advertising and Mobile Payments for merchants. "
target: MobiVite
MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for business owners, marketing managers and agencies to create and publish mobile optimized websites/landing pages with innovative engagement and monetization capabilities.
price ($mm)
$0.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via Yahoo, Inc.

Modavox, Inc., acquired Augme Mobile

synopsis: Modavox, Inc., Internet broadcasting pioneer and holder of several patented technologies, announced that the Company has executed a purchase agreement to acquire a majority share of Augme Mobile, a leader in mobile marketing solutions and services.
buyer: Modavox, Inc. (MDVX:$0.00)
Modavox, Inc. a pioneer in Internet broadcasting, producing and syndicating online audio and video, offers innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Modavox delivers content straight to desktops and Internet-enabled devices. "
target: Augme Mobile
Augme Mobile offers the first and only comprehensive Web-based marketing platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels.
price ($mm)[EV]
$14 [$15]
rev ($mm)
$0
EBITDA ($mm)
EV / rev
105.6x
EV / EBITDA
closed 2/14/2018 via BNC Analysis

Ericsson Emodo, acquired Placecast, Inc.

synopsis: Ericsson, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform.
buyer parent: Ericsson AB
buyer: Ericsson Emodo
Emodo is an end-to-end data management solution and advertising platform, offering high quality addressable audiences at scale for advertisers and publishers. Emodo is Ericsson AB's programmatic mobile ad platform that helps telcos monetize their subscriber data. "
target: Placecast, Inc.
Placecast is the industry’s leading enterprise mobile data management platform (DMP) that combines carrier data, location data, and user behavior across different devices to provide marketers a rich understanding between people and places and to help them make smarter marketing decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/3/2016 via Market Wire

RetargetLinks, acquired Primeloop, Inc.

synopsis: Inbound Retargeting Technologies Inc., the company behind Retarget Links, announced that it has acquired Primeloop, a Las Vegas based company that pioneered link retargeting, which is a technology Inbound has enhanced with an ad campaign management platform.
buyer: RetargetLinks
Inbound Retargeting Technologies Inc is a Vancouver-based ad-tech company whose flagship product is Retarget Links, the market leader in link retargeting, a technology that allows social media, email and inbound advertisers to tag anyone that clicks on short links created by users of the service. "
target: Primeloop, Inc.
Primeloop is a Las Vegas based company that pioneered link retargeting. Link retargeting is a technology that allows advertisers and marketers to create short links that anonymously tag those that click on the links.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/20/2015 via PR Newswire

Gravity4, acquired Triggit

synopsis: Gravity4, the world's first High-Frequency Marketing OS, announced the acquisition of Triggit, Inc. Triggit is one of the market leaders in dynamic retargeting and is one of the few companies with a dedicated seat on the Facebook Ad Exchange (FBX). Triggit will be seamlessly integrated within Gravity4's existing DSP & DMP Stacks.
buyer: Gravity4
Gravity4 is the world's first High-Frequency Marketing OS integrated on one platform. Automation, Simplicity, and Design have been core ingredients in all of the technology it has brought to the marketplace. "
target: Triggit
Triggit has created a highly intuitive-rich UI/UX agency-workflow management interface and self-serve social retargeting platform for agencies. A few of its most prominent features include dynamic product ad creation, retargeting, a cross-device audience suite, and mobile-conversion tracking.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2021 via Company Press Release

Impact Holdings, acquired Affluent, Inc.

synopsis: Impact has acquired Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. The acquisition furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and agencies world class technology solutions to successfully manage and grow their partnerships.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for business partnerships of all types. "
target parent: Aniview Ltd.
target: Affluent, Inc.
Affluent is the world’s leading affiliate industry agency solution. With agency, advertiser, and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy.
price ($mm)
rev ($mm)
$11,000
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 12/17/2020 via BusinessWire

FreeWheel, will acquire Beeswax

synopsis: FreeWheel, a company that provides the premium video industry with the solutions it needs to thrive in the evolving media landscape, has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. Beeswax is the programmatic buying platform that gives media buyers ownership and total control.
buyer parent: Comcast Corporation
buyer: FreeWheel
FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Their technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. "
target: Beeswax
Beeswax is the programmatic buying platform that gives media buyers ownership and total control. Its Bidder-as-a-Service™ platform gives brands, media companies, and advertising technology firms greater control, flexibility, and transparency over their programmatic advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/26/2019 via Company Press Release

ABOUT YOU GmbH, acquired Adference GmbH

synopsis: ABOUT YOU, a Hamburg-based online fashion retailer, has acquired Adference, a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords.
buyer parent: Otto Group GmbH
buyer: ABOUT YOU GmbH
ABOUT YOU is a Hamburg-based online fashion retailer. ABOUT YOU offers a shopping destination where people can discover fashion that really fits their personality from a range of over 1,200 brands. With more than 10 million monthly users, ABOUT YOU is one of the largest fashion platforms in Europe. "
target: Adference GmbH
Adference is a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. Adference uses machine learning to help users make the most out of their campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/19/2018 via BusinessWire

iHeartMedia, Inc., will acquire Jelli

synopsis: iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet, announced it has entered into an agreement to acquire Jelli, Inc., the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. "
target: Jelli
Jelli is the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising. They developed a cloud-based ad platform that enables advertisers and publishers to buy and sell audio advertising programmatically.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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