Like Semply

closed 6/21/2013 via PE Hub

Adstage Inc., acquired Semply

See 72 Comparable Transactions
synopsis: AdStage, a self-serve cross-network ad campaign creation, deployment and management platform announced the acquisition of Semply, the world's first full-featured Google AdWords reporting application for iPad. The iOS app has been rebranded as “AdStage - Your Analytics Dashboard for Google AdWords”.
buyer: Adstage Inc.
AdStage, a startup aiming to make it easy for small businesses and large advertisers to run cross-network ad campaigns. AdStage is a self-serve cross-network ad campaign creation, deployment and management platform. "
 target: Semply
Semply is the easiest way to inspect your Google AdWords performance. Gain insights and optimize your advertising campaigns with the first full-featured AdWords reporting client for iOS.
price ($mm)
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closed 8/10/2010 via Market Wire

WebTrends Inc., acquired Transpond

See 201 Comparable Transactions
synopsis: Webtrends announced the acquisition of privately-held Transpond, and the immediate availability of Webtrends Apps for Facebook, web and mobile. Webtrends clients can now create, measure and improve relevant, engaging content across web, social and mobile.
buyer parent: Francisco Partners
buyer: WebTrends Inc.
Webtrends helps digital marketers create, measure and improve campaigns across all digital channels. Webtrends is engaged in the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising. "
 target: Transpond
The Transpond™ Apps Platform enables brands to easily create, publish, manage and track engagement with their content across social and mobile platforms.
price ($mm)
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announced 8/27/2009 via BusinessWire

AdMob, Inc, will acquire AdWhirl, Inc.

See 97 Comparable Transactions
synopsis: AdMob, the world’s largest and fastest growing mobile advertising platform, announced that it has entered into a definitive agreement to acquire the assets of AdWhirl, the industry’s most widely utilized mobile ad mediation solution.
buyer: AdMob, Inc
AdMob is the world’s largest mobile advertising platform, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. "
 target: AdWhirl, Inc.
AdWhirl is a leading provider of ad mediation solutions for iPhone developers. With more than 1 billion ads served per month to iPhone and iPod touch users through free applications, AdWhirl offers both advertisers and publishers the ability to leverage targeted and personalized mobile advertising.
price ($mm)
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closed 7/28/2021 via PR Newswire

Shutterstock, Inc., acquired Pattern89

See 105 Comparable Transactions
synopsis: Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, has acquired Pattern89, a company that provides industry-level and custom insights for predictive performance at scale.
buyer: Shutterstock, Inc. (NYSE:SSTK:$789.27)
Shutterstock is a global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies. Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, and music. "
 target: Pattern89
Pattern89 provides industry-level and custom insights for predictive performance at scale. Utilizing these insights allows marketers, agencies and creatives to make the right decisions -- down to colors, copy and even emojis -- without having to live A/B test.
price ($mm)
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announced 6/10/2020 via Company Press Release

Affle, will acquire appnext

See 19 Comparable Transactions
synopsis: Affle Limited announced the signing of definitive agreements to acquire full control of Appnext app discovery and recommendation platform with immediate effect. Affle will initially acquire 66.67% equity ownership in Appnext Singapore, with a clear path to acquire 100% equity ownership upon attainment of mutually agreed growth targets.
buyer: Affle (NSEI:AFFLE:$43.81)
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads. "
 target: appnext
Appnext is an app discovery platform, offering the recommendation engine which encompasses both in-app and on-device discovery. Appnext discovery platform powers over 4 billion daily app recommendations via 20+ interactions along users’ daily mobile journey.
price ($mm)
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announced 10/28/2015 via BNC Analysis

Metaps Inc., will acquire Nextapps Inc.

See 1700 Comparable Transactions
synopsis: Metaps, provider of business tools based on big data and artificial intelligence, has made an agreement to acquire a 51% stake in Nextapps Inc. Nextapps Inc. develops mobile advertising applications. The company was founded in 2009 and is based in Seoul, South Korea.
buyer: Metaps Inc. (TSE:6172:$78.91)
Metaps Inc. provides business tools based on big data and artificial intelligence. The company operates metaps, a Software Development Kit (SDK) that analyzes and provides essential data for marketing, promotions, and monetization; and SPIKE, an ecommerce transaction service. "
 target: Nextapps Inc.
Nextapps Inc. develops mobile advertising application. The company was founded in 2009 and is based in Seoul, South Korea.
price ($mm)
$18*
rev ($mm)
$7
EBITDA ($mm)
EV / rev
5.2x
EV / EBITDA
closed 2/1/2012 via BusinessWire

Merkle, Inc., acquired Social Amp Inc.

See 2001 Comparable Transactions
synopsis: Merkle, a leading customer relationship marketing firm and the nation’s largest privately-held agency, announced that it has acquired New York-based Social Amp, a recognized authority in Facebook Open Graph marketing and OAuth solutions for Fortune 500 brands and global agencies.
buyer: Merkle, Inc.
Merkle is the nation’s largest and fastest growing customer relationship marketing agency. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. "
 target: Social Amp Inc.
Social Amp is a recognized authority in Facebook Open Graph marketing and OAuth solutions for Fortune 500 brands and global agencies. It provides marketers with the tools to integrate their website and social audiences by creating personalized social experiences on their own websites.
price ($mm)
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closed 10/13/2008 via BusinessWire

MobUI, Inc., acquired Action Engine Corporation

See 135 Comparable Transactions
synopsis: MobUI Corporation, a mobile application development company dedicated to mobilizing content companies at the speed of wow™, announced it has raised funding and acquired Action Engine Corporation, a mobile application platform company.
buyer: MobUI, Inc.
MobUI speeds time to market by rapidly producing premium iPhone, mobile web, and downloadable applications using their accelerated ‘speed of wow’ mobile development lifecycle approach and patented mobile application development technology. "
 target: Action Engine Corporation
Action Engine, the On-Device Portal (ODP) Company™, enables media companies and network operators to build, deploy, monetize and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience.
price ($mm)
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closed 3/9/2022 via GlobeNewswire

Aurora Mobile Limited, acquired Send Cloud

See 77 Comparable Transactions
synopsis: Aurora Mobile Limited, a leading mobile developer service provider in China, announced that it has acquired a majority equity interest in Wuhan SendCloud Technology Co., Ltd. (“SendCloud”), China’s leading Email API platform for consumer marketing and user-centric transactional email services.
buyer: Aurora Mobile Limited (NasdaqGM:JG:$57.37)
Aurora Mobile is a leading mobile developer service provider in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification, and app traffic monetization services to help developers improve operational efficiency, grow and monetize. "
 target: Send Cloud
SendCloud is a leading email and SMS provider in mainland China. SendCloud is the first delivery platform of transactional emails in China, providing high quality delivery service for developers to help solve the problems of low inbox rate and spam reporting.
price ($mm)
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closed 2/5/2020 via BusinessWire

Odd Concepts Inc., acquired Seacrux Pte Ltd

See 82 Comparable Transactions
synopsis: Odd Concepts Inc., a South Korean AI fashion styling service provider, has acquired SEACRUX, a Singaporean start-up that develops contextual targeting ad systems based on applied machine learning. With the acquisition of SEACRUX, Odd Concepts aims to accelerate the push of its PXL service into the APAC market.
buyer: Odd Concepts Inc.
Odd Concepts is a Seoul-based Vision AI company that provides its PXL.AI service to over 100 online commerce partners at home and abroad. The company's PXL.AI service recommends fashion products to consumers after analyzing their individual taste through search and image analysis. "
 target: Seacrux Pte Ltd
SEACRUX is a Singaporean start-up that develops contextual targeting ad systems based on applied machine learning. As a cloud-based API service, SEACRUX has a wide portfolio of image recognition and search technology, including StyleCrush, its vision targeting ad tech platform.
price ($mm)
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closed 6/12/2018 via BusinessWire

Validity, Inc., acquired BriteVerify

See 77 Comparable Transactions
synopsis: Validity, a global leader in data quality and compliance, announced that it has completed another acquisition, adding BriteVerify – a market leading email verification network – to its data integrity platform.
buyer: Validity, Inc.
Validity is a leading global provider of data integrity and compliance offerings that thousands of organizations worldwide rely on to trust their data. Validity empowers organizations to make better decisions that drive more leads, close more deals, and confidently plan for continued growth. "
 target: BriteVerify
BriteVerify is a market leading email verification network. BriteVerify has helped thousands of world-class brands verify via their API over 500 million email addresses each month which is crucial to building better client relationships and creating new business opportunities.
price ($mm)
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closed 11/23/2016 via Company Press Release

InSequent, Inc., acquired Undelay.io

See 2101 Comparable Transactions
synopsis: Insequent has announced the acquisition of Undelay.io, a web-based adaptive & responsive website and landing page builder. Insequent has the only fully responsive and adaptive website builder that also includes a sophisticated landing page builder to the user's campaign traffic.
buyer: InSequent, Inc.
Insequent is a world class digital marketing platform serving the needs of enterprise clients and their SMB customers. From mobile & responsive websites to SMS and PPC they offer a full suite of digital marketing solutions. "
 target: Undelay.io
Undelay.io is a web-based adaptive & responsive website and landing page builder.
price ($mm)
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closed 5/20/2013 via PR Newswire

payvia, Inc., acquired Mogreet, Inc.

See 213 Comparable Transactions
synopsis: payvia, the leader in direct carrier billed mobile payments, announced its strategic acquisition of Mogreet, an innovative mobile video and rich media messaging engagement solutions provider that is used by thousands of marketers, retailers, small businesses and developers including major brands.
buyer parent: Silver Lake Sumeru
buyer: payvia, Inc.
payvia is a leading mobile and online payments company that allows consumers to make simple and secure payments via their mobile phone. payvia enables consumers to pay for digital goods and services using their mobile phone, adding purchases directly to their carrier bill. "
 target: Mogreet, Inc.
Mogreet revolutionizes mobile marketing, helping clients , from large, Fortune 500 brands, to small, local businesses, engage with their customers through mobile devices. Mogreet's open platform delivers videos, pictures, audio and text to every mobile device worldwide.
price ($mm)
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announced 11/7/2011 via BusinessWire

iLoop Mobile Inc will be merged with Lenco Mobile, Inc.,

See 213 Comparable Transactions
synopsis: Lenco Mobile Inc. and iLoop Mobile, Inc. have reached a definitive agreement to combine their businesses, creating one of the leading providers in the high growth mobile marketing industry. The merger will combine Lenco’s international operations and rich media platforms with iLoop’s market leadership in the United States.
buyer: Lenco Mobile, Inc. (LNCM:$9.50)
Lenco Mobile Inc. is a developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers with turnkey solutions to attract, retain and monetize relationships with consumers. "
 target: iLoop Mobile Inc
As a leading mobile marketing service organization, iLoop Mobile offers brands, agencies and media companies access to a leading mobile platform and the industry expertise to go with it. iLoop’s solutions include mobile marketing strategy, text messaging, CRM-based messaging, and more.
price ($mm)
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 4/12/2011 via Market Wire

CommerceTel, Inc., acquired Mobivity

See 208 Comparable Transactions
synopsis: CommerceTel Corporation, an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has acquired Mobivity, a leading cloud-based mobile marketing provider. More than 20 million mobile engagements have been facilitated via the Mobivity SMS solution.
buyer: CommerceTel, Inc. (OTCPK:MFON:$11.78)
CommerceTel is a provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. "
 target: Mobivity
Mobivity is a leading cloud-based mobile marketing provider. More than 20 million mobile engagements have been facilitated via the Mobivity SMS solution.
price ($mm)
$4.02
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 11/4/2010 via GlobeNewswire

Sunset Brands, Inc., acquired Kaizen Communications

See 107 Comparable Transactions
synopsis: Sunset Brands, Inc proudly announces its acquisition of Kaizen Communications, a mobile tech firm specializing in wireless messaging, distribution of mobile content and mobile campaign management.
buyer: Sunset Brands, Inc.
Sunset Brands, Inc. trades on the Pink Sheets under the symbol SSBN. "
 target parent: NuMobile, Inc.
target: Kaizen Communications
Kaizen Communications, Inc. is a technology company specializing in mobile commerce, specifically as an application provider in the SMS/MMS/IVR (texting, video, multi-media, interactive voice response) equation.
price ($mm)
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closed 2/21/2014 via BNC Analysis

Google Inc., acquired Spider.io

See 551 Comparable Transactions
synopsis: Spider.io has been acquired by Google. Spider.io is a startup that specialized in weeding out fraudulent clicks around online ads. The three-year old company has tech that will help Google identify bad behavior around their content in video and display ads on the web, to help them get a more accurate picture of what is and isn’t succeeding.
buyer: Google Inc. (GOOGL:$257,637.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
 target: Spider.io
Spider.io is a startup that specialized in weeding out fraudulent clicks around online ads. Spider.io’s tech is designed specifically to detect attacks originating from PCs infected by malware.
price ($mm)
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closed 12/23/2020 via BusinessWire

ClearSky, Goldman Sachs Merchant Banking, NightDragon Security, acquired White Ops

See 507 Comparable Transactions
synopsis: White Ops, a global leader in protecting enterprises and internet platforms from digital fraud and abuse across the domains of cybersecurity, digital advertising, and marketing, announced its acquisition by Goldman Sachs Merchant Banking Division, in partnership with ClearSky Security and NightDragon.
buyer: ClearSky
buyer: NightDragon Security
buyer: Goldman Sachs Merchant Banking
Goldman Sachs Merchant Banking Division is the primary center for Goldman Sachs' long-term principal investing activity. ClearSky is a venture capital/growth equity firm. NightDragon is an investment firm focused on investing in growth and late-stage companies within the cybersecurity industry. "
 target: White Ops
White Ops is a cybersecurity company that protects enterprises from sophisticated bot attacks and fraud across the domains of cybersecurity, digital advertising, and marketing, serving some of the largest enterprises and internet platforms.
price ($mm)
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closed 9/23/2020 via Company Press Release

CHEQ, acquired ClickCease

See 570 Comparable Transactions
synopsis: CHEQ, a global cybersecurity company protecting the digital media space, has acquired ClickCease, the world’s largest pay-per-click fraud prevention tool. ClickCease is a click fraud detection software as a service that protects Google Adwords campaigns. Their solution automatically blocks fraudulent IPs to help clients acquire more customers.
buyer: CHEQ
CHEQ is a global cybersecurity company protecting the digital media space. CHEQ makes digital advertising safe for brands. Their solutions protect online advertisers from ad fraud, click fraud and non-human traffic across all their buying channels. "
 target: ClickCease
ClickCease is the world’s largest pay-per-click fraud prevention tool. ClickCease is a click fraud detection and protection software as a service that protects Google Adwords campaigns. Their solution automatically blocks fraudulent IPs and fake clicks to help clients acquire more customers.
price ($mm)
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closed 2/5/2014 via PR Newswire

PointAcross, Inc., acquired Goldmail Inc.

See 491 Comparable Transactions
synopsis: PointAcross, Inc., announced that it has acquired all of the assets including intellectual property and technology from Goldmail Inc., a web-based SaaS communications platform. This technology allows users to create customized voice-over-visual eMessages that can be easily shared via email, mobile devices, social networks or the web.
buyer: PointAcross, Inc.
PointAcross, Inc., a leader in voice-over-visual communications is a SaaS software company that provides a best-in-class suite of marketing communications solutions. "
 target: Goldmail Inc.
GoldMail, Inc. provides audio slideshow messaging solutions to record voice over image slides and share the message via email or by posting it online. Its solutions enable its users to add voice to a PowerPoint presentation, a picture, or a screenshot, as well as share it with others.
price ($mm)
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closed 6/21/2013 via PE Hub

Adstage Inc., acquired Semply

See 72 Comparable Transactions
synopsis: AdStage, a self-serve cross-network ad campaign creation, deployment and management platform announced the acquisition of Semply, the world's first full-featured Google AdWords reporting application for iPad. The iOS app has been rebranded as “AdStage - Your Analytics Dashboard for Google AdWords”.
buyer: Adstage Inc.
AdStage, a startup aiming to make it easy for small businesses and large advertisers to run cross-network ad campaigns. AdStage is a self-serve cross-network ad campaign creation, deployment and management platform. "
 target: Semply
Semply is the easiest way to inspect your Google AdWords performance. Gain insights and optimize your advertising campaigns with the first full-featured AdWords reporting client for iOS.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2020 via PR Newswire

TapClicks, acquired Adstage Inc.

See 1835 Comparable Transactions
synopsis: TapClicks, a leading marketing technology company for agencies, media companies, brands, and enterprises, has acquired AdStage, a SaaS company that builds analytics & optimization software that enables marketers to view, analyze, and act on cross-channel ad, web, and sales data in one place so that marketers can make the best decisions possible.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
 target: Adstage Inc.
AdStage is a SaaS company that builds analytics & optimization software that enables marketers to view, analyze, and act on cross-channel ad, web, and sales data in one place so that marketers can make the best decisions possible.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 6/21/2013 via PE Hub

Adstage Inc., acquired Semply

See 72 Comparable Transactions
synopsis: AdStage, a self-serve cross-network ad campaign creation, deployment and management platform announced the acquisition of Semply, the world's first full-featured Google AdWords reporting application for iPad. The iOS app has been rebranded as “AdStage - Your Analytics Dashboard for Google AdWords”.
buyer: Adstage Inc.
AdStage, a startup aiming to make it easy for small businesses and large advertisers to run cross-network ad campaigns. AdStage is a self-serve cross-network ad campaign creation, deployment and management platform. "
 target: Semply
Semply is the easiest way to inspect your Google AdWords performance. Gain insights and optimize your advertising campaigns with the first full-featured AdWords reporting client for iOS.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2020 via PR Newswire

TapClicks, acquired Adstage Inc.

See 1835 Comparable Transactions
synopsis: TapClicks, a leading marketing technology company for agencies, media companies, brands, and enterprises, has acquired AdStage, a SaaS company that builds analytics & optimization software that enables marketers to view, analyze, and act on cross-channel ad, web, and sales data in one place so that marketers can make the best decisions possible.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
 target: Adstage Inc.
AdStage is a SaaS company that builds analytics & optimization software that enables marketers to view, analyze, and act on cross-channel ad, web, and sales data in one place so that marketers can make the best decisions possible.
price ($mm)
rev ($mm)
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closed 9/6/2018 via BNC Analysis

uberall GmbH, acquired Navads

See 6769 Comparable Transactions
synopsis: Berlin-based location marketing startup Uberall acquired competitor Navads. Navads Inc. is an innovative listings and location data management company based in Amsterdam. Navads manages local listings for enterprise brands by pushing accurate NAP (Name, Address, Phone Number) and rich data directly into digital maps.
buyer: uberall GmbH
Uberall is a global leader in location marketing technology. Its flagship Location Marketing Cloud platform empowers the world’s biggest brands to connect with their customers and turn online interactions into offline sales. "
 target: Navads
Navads Inc. is an innovative listings and location data management company based in Amsterdam. Navads manages local listings for enterprise brands by pushing accurate NAP (Name, Address, Phone Number) and rich data directly into digital maps by TomTom, HERE, Apple, Google, Waze and more.
price ($mm)
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closed 5/8/2013 via PR Newswire

Get Found First, acquired Quality Scores, LLC

See 1844 Comparable Transactions
synopsis: Get Found First has announced its acquisition of Qualityscores.com and 15 additional online marketing websites. The purchase includes an oAuth web application designed to aggregate Google Adwords quality scores and displays the metric's impact on Adwords pay-per-click accounts. This web application will be hosted on the Qualityscores.com.
buyer: Get Found First
Get Found First is a pay per click (PPC) advertising management firm. The company prides itself in its devotion to data, hard work, and success. Get First Round stands ready and able to assist any company with a large PPC Management budget. "
 target: Quality Scores, LLC
Qualityscores.com and the quality score aggregation software were previously owned by James Zolman; a serial entrepreneur. Qualityscores.com's web application will contain a complete dashboard for online marketers to track, measure, and compare extremely large sets of quality score data.
price ($mm)
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closed 10/23/2012 via PR Web

GearyLSF Group, purchased Meltwater Reach from Meltwater Group

See 1844 Comparable Transactions
synopsis: Geary LSF Group, a global full service digital marketing agency, announced it has acquired Meltwater Reach, a leader in search engine marketing. Meltwater Reach is a privately held division of Meltwater Group, one of the world’s leading social media and news monitoring Software as a Service (SaaS) companies.
buyer parent: LSF Network, Inc.
buyer: GearyLSF Group
GearyLSF Group provides full service digital marketing agency capabilities to a rich roster of clients across the US and Europe. It was formed by a merger between LSF Interactive, a full service global online marketing and advertising agency, and Geary Group, Inc. a leading digital marketing agency."
 seller: Meltwater Group (:$359.79)
Meltwater Group is committed to challenging existing business models by introducing disruptive technologies. The Meltwater Group delivers B2B solutions based on search engine technology, cloud computing and search engine marketing.
price ($mm)
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closed 1/16/2012 via BusinessWire

Omniture, Inc., acquired Efficient Frontier

See 1844 Comparable Transactions
synopsis: Adobe Systems Inc announced the completion of its acquisition of Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. Efficient Frontier manages more than $1 billion in annual digital marketing spend on behalf of its clients globally.
buyer parent: Adobe Systems Incorporated
buyer: Omniture, Inc.
Omniture, Inc. provides online business optimization software enabling customers to manage and enhance online, offline, and multichannel business initiatives. The company hosts and delivers its Omniture online business optimization platform to its customers as an on-demand subscription service. "
 target: Efficient Frontier
Efficient Frontier is a leader in online digital marketing, managing search, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier manages more than $1 billion in annual digital marketing spend on behalf of its clients globally.
price ($mm)
$375
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2011 via BusinessWire

Channel Intelligence, Inc., acquired ClickEquations, Inc.

See 1846 Comparable Transactions
synopsis: Channel Intelligence (CI) announced that it has acquired ClickEquations, a leading-edge paid search platform currently serving large advertisers and search agencies. The acquisition enables CI to deliver differentiated paid search marketing services along with its existing CI Product Search services.
buyer: Channel Intelligence, Inc.
Channel Intelligence, inc. is the marketing technology company that helps marketers, advertisers and agencies outperform online by leveraging CI Boost services to drive billions of sales annually. CI offers the most complete suite of performance-based e-commerce services in the industry. "
 target: ClickEquations, Inc.
ClickEquations offers the first intelligent pay-per-click software platform for large advertisers and agencies. It provides complete management, bidding, and reporting plus intelligent extras that save time and improve performance.
price ($mm)
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closed 3/28/2022 via PR Newswire

Zoomd, acquired Albert Technologies Ltd.

See 3788 Comparable Transactions
synopsis: Zoomd Technologies Ltd, a performance-based advertising platform in Canada, has acquired Albert Technologies Ltd, an artificial intelligence marketing platform. Albert drives fully autonomous digital campaigns. Their platform analyzes audience and tactical data at scale, enabling businesses to optimize campaigns across paid search and social media.
buyer: Zoomd (TSXV:ZOMD:$25.42)
Zoomd is a performance-based advertising platform in Canada. Zoomd unifies more than 600 media sources, such as TikTok, Snapchat, Google, Facebook and more all under one dashboard, providing advertisers with a powerful, user-friendly control center for managing new customer acquisition campaign. "
 target: Albert Technologies Ltd.
Albert is an artificial intelligence marketing platform. Albert drives fully autonomous digital campaigns for some of the world's leading brands. Their platform processes and analyzes audience and tactical data at scale, enabling businesses to optimize campaigns across paid search and social media.
price ($mm)
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closed 2/25/2022 via BusinessWire

Upland Software, acquired BA-Insight Inc.

See 3576 Comparable Transactions
synopsis: Upland Software, a leader in cloud-based tools for digital transformation, has acquired BA Insight. BA Insight’s software portfolio transforms the outcome of digital interactions through advanced search experiences that are relevant, personalized, and actionable.
buyer: Upland Software (UPLD:$302.02)
Upland helps global businesses accelerate digital transformation with a cloud software library that provides choice, flexibility, and value. Its products deliver the "last mile" plug-in processes, reporting, and job specific workflows that major cloud platforms and homegrown systems don’t provide. "
 target: BA-Insight Inc.
BA Insight’s software portfolio transforms the outcome of digital interactions through advanced search experiences that are relevant, personalized, and actionable. Their connector-based software works within the enterprise, customer portals, and web sites.
price ($mm)
$34
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2021 via Company Press Release

Adthena, acquired ADGooroo

See 3861 Comparable Transactions
synopsis: Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer, formerly known as AdGooroo, bolstering Adthena’s standing as the leader in search market intelligence for both brands and agencies.
buyer: Adthena
Founded in 2012 and based in London, Adthena is the market-leading intelligence platform for paid search advertising. Their unique combination of patented AI-driven technology and world-class industry expertise – helps businesses across the globe drive more value from their PPC budgets. "
 target parent: Bain Capital
target: ADGooroo
Founded in 2004, AdGooroo serves 4,000 users worldwide from many top marketers and agencies, providing insights and data on competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 2/14/2019 via Company Press Release

Grade.us, acquired Cyfe, Inc.

See 3684 Comparable Transactions
synopsis: Alpine SG announced the acquisition of Cyfe, an all-in-one dashboard software that helps monitor and analyze data found across all online services like Google Analytics, Salesforce, AdSense and more. Cyfe will join with an existing ASG company, Grade.Us, to form ASG MarTech.
buyer parent: Alpine Investors, LP
buyer: Grade.us
Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies and SEO specialists. Grade.us is simply the most powerful SaaS platform out there for complete online review management and marketing. "
 target: Cyfe, Inc.
Cyfe is an all-in-one dashboard software that helps monitor and analyze data found across all online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, Twitter and more from one single location in real-time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/8/2009 via PR Newswire

Hostopia, acquired MerchEngines

See 1674 Comparable Transactions
synopsis: Deluxe Corporation announced that its Hostopia unit has acquired the search engine marketing (SEM) firm MerchEngines. MerchEngines' SEM solutions help small businesses acquire new customers by generating visitors to their websites. This acquisition adds new and more robust SEM capabilities to the Hostopia portfolio of services.
buyer parent: Deluxe Corporation
buyer: Hostopia
Hostopia is a leading provider of web services that enable small- and medium-sized businesses to establish and maintain an Internet presence. The company's customers are communication services providers, including telecommunication carriers, cable companies and internet service providers. "
 target: MerchEngines
MerchEngines.com is a Software as a Service (SaaS) solution that provides ad agencies, traditional media companies, online publishers, and local aggregators a hosted and fully managed search marketing solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2021 via PR Newswire

iContact, acquired Moz, Inc.

See 1855 Comparable Transactions
synopsis: Moz, Inc., a leader in search engine optimization technology, has been acquired by iContact to form a suite of leading SEO, email, and digital marketing solutions for small and mid-sized businesses. The acquisition will help Moz accelerate its product plans to build SEO and other digital marketing products that can change the industry.
buyer parent: j2 Global, Inc.
buyer: iContact
iContact is an easy-to-use email marketing platform built for small businesses. iContact’s tools take the pain out of email marketing by helping businesses grow their audience, design beautiful emails, personalize their messages and automate their communications, all for free. "
 target: Moz, Inc.
Moz is one of the most trusted authorities in online search with powerful Search engine optimization (SEO) and Local Search platforms to help marketers improve the position of their brands, business locations, and competitive rank in search results.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/24/2021 via GlobeNewswire

Technology Commerce Management, acquired Ninjaoutreach

See 6129 Comparable Transactions
synopsis: Technology Commerce Management (TCM) has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers.
buyer: Technology Commerce Management
Technology Commerce Management (TCM) delivers the eCommerce aggregator industry’s first predictive, AI-driven eCommerce performance optimization. "
 target: Ninjaoutreach
NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2019 via Company Press Release

Grade.us, acquired AuthorityLabs

See 1687 Comparable Transactions
synopsis: Alpine SG, a unique software business that buys, builds, and operates market-leading vertical SaaS companies, announced the acquisition of AuthorityLabs and SERPS, managed by Mike Ciaglia. AuthorityLabs and SERPS will join with an existing ASG company, Grade.Us, to form ASG MarTech.
buyer parent: Alpine Investors, LP
buyer: Grade.us
Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies and SEO specialists. Grade.us is simply the most powerful SaaS platform out there for complete online review management and marketing. "
 target: AuthorityLabs
AuthorityLabs and SERPS are software platforms for brands and agencies that allow firms to effectively and accurately monitor, test, measure and prove SEO strategies to their customer bases.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/12/2017 via Company Press Release

Plesk International GmbH, acquired XOVI GmbH

See 1687 Comparable Transactions
synopsis: Plesk, the leading WebOps platform to build, secure and run websites, applications and cloud businesses, today announced that it has acquired Germany-based XOVI, a market leading SEO software.
buyer parent: Oakley Capital Limited
buyer: Plesk International GmbH
Plesk is the leading platform to build, secure and run websites and applications in the cloud. Founded in 1999 Plesk operates as an independent company since May 1st, 2017 and is part of Oakley Capital. "
 target: XOVI GmbH
XOVI GmbH has been offering SaaS (Software as a Service) solutions for the online marketing industry since 2009, helping online marketers and businesses be more successful on the web. The company is founded on the XOVI online marketing suite.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/1/2017 via Reuters

New Equity Venture International AB, acquired Ayima

See 3958 Comparable Transactions
synopsis: New Equity Ventures has announced that the Company completed an acquisition of the company Ayima Holding Ltd. Ayima is a global specialist Search Marketing consultancy offering Enterprise level Organic and Paid Search with high regard for service, performance and results.
buyer: New Equity Venture International AB (XSAT:NEVI B:$3.62)
New Equity Venture International AB's mission is to invest in companies, both listed and unlisted. Investments are made ​​in a wide range both in Sweden and abroad. "
 target: Ayima
Ayima is a global specialist Search Marketing consultancy offering Enterprise level Organic and Paid Search with high regard for service, performance and results. Ayima was specifically designed to fill the desperate need in the global market for quality SEO advice and implementation.
price ($mm)
rev ($mm)
$13
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 5/21/2014 via BNC Analysis

OwnLocal, Inc., acquired Whoosh Traffic

See 1687 Comparable Transactions
synopsis: OwnLocal, which provides a platform for digital advertising, has acquired the assets of Whoosh Traffic Inc. that developed an analytics tool that OwnLocal has been using with its own suite of online services. Whoosh Traffic, Inc. offers search engine optimization tools that help companies to get more traffic (and more customers) to their Website.
buyer: OwnLocal, Inc.
OwnLocal's technology extracts data from traditional ads and automatically converts it into SEO, SEM, online display, website advertising campaigns, and more. OwnLocal's automated digital ad agency platform powers hundreds of local media companies, tens of thousands of small businesses,. "
 target: Whoosh Traffic
Whoosh Traffic, Inc. offers search engine optimization (SEO) tools that help companies to get more traffic (and more customers) to their Website. It offers Rank Tracker, a Web based tool that provides daily ramp tracking. The company also provides SEO consulting services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/12/2013 via Yahoo, Inc.

Xtari Business Services LLC, acquired RhinoSEO

See 1689 Comparable Transactions
synopsis: Xtari Business Services LLC, a business-to-business services company, announced the acquisition of the all-in-one online marketing software called RhinoSEO for an undisclosed amount. RhinoSEO helps companies by providing a state of the art all-in-one marketing dashboard to simplify SEO and boost inbound marketing efforts.
buyer: Xtari Business Services LLC
Xtari Business Services, LLC, a subsidiary of Xtari, LLC, is a business-to-business services company that seeks to help clients increase their influence by connecting people to their websites and converting visitors to clients. "
 target: RhinoSEO
RhinoSEO develops a SaaS-based online marketing software. RhinoSEO helps companies by providing a state of the art all-in-one marketing dashboard to simplify SEO and boost inbound marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2012 via BNC Analysis

Covario, acquired Meteor Solutions

See 1689 Comparable Transactions
synopsis: Meteor Solutions, a social advertising and marketing startup led by Ben Straley, has been acquired by Covario. Meteor Solutions technology and services drive content sharing and social engagement for major brands and publishers.
buyer: Covario
Covario™ Interactive Marketing Analytics solutions address the intricacies of developing and executing Search Engine Marketing programs in complex enterprises where sales cycles are long and purchase decisions require multiple “touch points”. "
 target: Meteor Solutions
Meteor Solutions has built a technology platform to measure, manage, and monetize earned media - the word-of-mouth conversations, blog posts, tweets, viral videos, and other unpaid content that a brand creates for the social web.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/16/2022 via BusinessWire

SimilarWeb, acquired Rank Ranger

See 1580 Comparable Transactions
synopsis: Similarweb, a leading digital intelligence company, announced its acquisition of Rank Ranger, a market leader in SEO and rank tracking, trusted by hundreds of companies worldwide.
buyer: SimilarWeb (NYSE:SMWB:$137.67)
As a trusted platform for understanding online behavior, millions of people rely on Similarweb insights to strengthen their knowledge of the digital world. Similarweb empowers anyone to make smarter decisions by understanding why things happen across the digital ecosystem. "
 target: Rank Ranger
Rank Ranger is a market leader in SEO and rank tracking, trusted by hundreds of companies worldwide. Their tools enable search professionals to monitor progress against search marketing goals, while measuring, optimizing, and reporting on the impact of specific strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
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