Like BI & Commerce Solutions

announced 8/21/2013 via Company Press Release

Nielsen, will purchase BI & Commerce Solutions from R.R. Bowker LLC

synopsis: Nielsen and R.R. Bowker, a provider of bibliographic information and management solutions, have signed a definitive agreement for Nielsen to acquire Bowker’s Business Intelligence and Commerce Solutions products. The Business Intelligence and Commerce Solutions products offer its global print and e-book sales tracking and analysis capabilities.
buyer: Nielsen (NLSN:$3,500.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
seller parent: Cambridge Information Group, LLC
seller: R.R. Bowker LLC
R.R. Bowker is the leading provider of bibliographic information management solutions to help publishers, booksellers, and libraries better serve their customers. Its Business Intelligence and Commerce Solutions products provide global print and e-book sales tracking and analysis capabilities.
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closed 1/20/2017 via PR Web

NPD Group, Inc., purchased U.S. Market Information and Research Services for Book Industry from The Nielsen Company, Inc.

synopsis: The NPD Group, a market research company, has acquired Nielsen’s U.S. market information and research services for the book industry. The acquisition includes: U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.
buyer: NPD Group, Inc.
The world’s most successful brands turn to NPD Group for unmatched information and insight that gives them a winning business advantage. NPD combines consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends, while anticipating tomorrow’s. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
The acquisition includes Nielsen’s U.S. market information and research services for the book industry. That includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®.
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announced 9/24/2021 via PR Newswire

Intouch Insight Inc., will acquire SeeLevel HX

synopsis: Intouch Insight Ltd. has entered into a definitive agreement to acquire Mystery Researchers, LLC dba SeeLevel HX, the nation’s leading mystery shopping and customer experience agency, with more than 792,000 mystery shoppers across three continents.
buyer: Intouch Insight Inc. (TSXV:INX:$13.75)
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance. "
target: SeeLevel HX
Mystery Researchers, LLC dba SeeLevel HX, is the nation’s leading mystery shopping and customer experience agency, with more than 792,000 mystery shoppers across three continents.
price ($mm)
$1.60
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closed 2/8/2011 via BNC Analysis

The Nielsen Company, Inc., acquired MEMRB Retail Tracking Services Ltd.

synopsis: Nielsen has acquired the bulk of retail sales tracking firm MEMRB Retail Tracking Services Ltd., a market research company.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
target parent: Symphony Technology Group
target: MEMRB Retail Tracking Services Ltd.
MEMRB Retail Tracking Services Ltd. provides market research solutions in Central/Eastern Europe, the Middle East, Pakistan, and North Africa.
price ($mm)
$65
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closed 4/11/2018 via BNC Analysis

BVA Group, acquired Côté Clients

synopsis: BVA Group, a market research agency in France, acquired Côté Clients, a France-based marketing studies and customer intelligence institute that specializes in customer and retail orientation. Côté Clients supports retailers and industrialists on issues related to signs, networks, points of sale, shelves and purchasing behavior.
buyer: BVA Group
BVA Group is a market research agency in France. BVA offers quantitative and qualitative solutions and specializes in four major areas of expertise: point-of-sale activation, customer experience, big data and behavioral change. "
target: Côté Clients
Based in France, Côté Clients is a marketing studies and customer intelligence institute that specializes in customer and retail orientation. They support retailers, service companies and industrialists on issues related to signs, networks, points of sale, shelves and purchasing behavior.
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closed 7/9/2013 via BusinessWire

Information Resources, Inc., acquired The FreshLook Marketing Group

synopsis: Information Resources, Inc., the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the purchase of FreshLook Marketing Group, LLC, a leading supplier of market research information and consulting services to the fresh/random weight (fresh food) industry.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: The FreshLook Marketing Group
FreshLook Marketing Group provides scanner-based information on the sales of perishable products, including fresh fruits and vegetables, deli cheese and meats, deli prepared foods, fresh meat and seafood, in-store bakery items and bulk foods.
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closed 3/4/2022 via GlobeNewswire

A2Mac1, acquired Coram Research

synopsis: A2Mac1, the worldwide leader in automotive competitive benchmarking data and intelligence, is pleased to announce the acquisition of the market intelligence and insights business of Coram Research from Coram SAS. Coram provides analysis about the car segmentation, market structures and car economy.
buyer parent: Rothschild
buyer: A2Mac1
A2Mac1 is the worldwide leader in the competitive benchmarking industry and reverse engineering for the automotive sector with more than 600 employees across 11 offices and benchmarking centers around the globe. "
target: Coram Research
Coram is a French company dedicated for more than 30 years to car market analysis. They provide analysis about the car segmentation, market structures and car economy. CORAM-AUTOMOTIVE is a worldwide sales vehicle forecast database.
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closed 4/27/2022 via PR Newswire

The Bluebird Group LLC, acquired 479 Sales & Marketing

synopsis: The Bluebird Group, an innovative omni-channel retail service agency, is excited to add Walmart as a retail partner with the acquisition of 479 Sales & Marketing, a full-service omni-channel agency. The acquisition provides additional opportunities for Bluebird's brand partners to grow in digital and brick-and-mortar retail spaces.
buyer: The Bluebird Group LLC
The Bluebird Group is a retail services and consulting firm serving some of the world's most beloved brands. Bluebird provides strategic planning, operations consulting, account management, digital optimization and data analytics necessary for brands to execute and to optimize retail sales. "
target: 479 Sales & Marketing
479 Sales & Marketing is a full-service omni-channel manufacturer rep agency for Walmart, Walmart.com, and Sam's Club. 479 Sales give its vendor partners the winning advantage so their products get on the shelf and remain on the shelf at Walmart.
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announced 10/2/2019 via PR Newswire

WolfPoint Group, LLC, will acquire Gibbco, Inc.

synopsis: WolfPoint Group, LLC, a sales representation, consulting and new business development firm, will acquire Gibbco, Inc., a provider of retail sales representatiuon, consulting and marketing services. Gibbco manages their clientele's business interests at Target, Best Buy and other major US retailers.
buyer: WolfPoint Group, LLC
WolfPoint Group is a sales representation, consulting and new business development firm. WolfPoint offers services for sales, marketing, and account management. WolfPoint helps their clients to increase their chances of getting on the shelf. "
target: Gibbco, Inc.
Gibbco is a provider of retail sales representatiuon, consulting and marketing services. Gibbco manages their clientele's business interests at Target, Best Buy and other major US retailers.
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announced 3/21/2018 via BNC Analysis

Saleslink, will acquire Group MW

synopsis: Saleslink, an organization that represents hardware manufacturers, has announced it will acquire Group MW. Group MW provides sales and marketing expertise for suppliers of consumer products to wholesalers and retailers, including brick-and-mortar and e-commerce businesses. MW represents suppliers in many common product categories.
buyer: Saleslink
Saleslink is an organization that represents hardware manufacturers. They provide sales and marketing expertise for suppliers of consumer products to wholesalers and retailers, including brick-and-mortar and e-commerce businesses. "
target: Group MW
Group MW provide sales and marketing expertise for suppliers of consumer products to wholesalers and retailers, including brick-and-mortar and e-commerce businesses. They also offer merchandising services. Group MW represents suppliers in many common product categories.
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closed 8/31/2015 via BusinessWire

Market Track, acquired Commercially Retail

synopsis: Market Track, LLC, the leading provider of advertising, brand protection and pricing intelligence solutions in North America, announced that it has completed the acquisition of Commercially Retail, Australia and New Zealand’s leading retail advertising monitoring company.
buyer parent: Aurora Capital Group
buyer: Market Track
Offered via a web-based software-as-a-service platform called FeatureVision, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional campaigns. "
target: Commercially Retail
Headquartered in Sydney, Australia, Commercially Retail provides facts and insights in relation to retailer driven advertising across both digital and print based mediums, via its software-as-a-service platform.
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announced 6/16/2014 via BusinessWire

CVC Capital Partners, Leonard Green & Partners, L.P., will acquire Advantage Sales and Marketing

synopsis: Apax Partners announced that they have agreed to sell their majority ownership stake in Advantage Sales & Marketing LLC, North America’s provider of outsourced sales and marketing services to manufacturers of consumer goods and retailers, to affiliates of the private equity firms Leonard Green & Partners and funds advised by CVC Capital Partners.
buyer: Leonard Green & Partners, L.P.
buyer: CVC Capital Partners
Leonard Green & Partners, L.P. is one of the nation’s preeminent private equity firms with over $15 billion of private equity capital raised since inception. CVC Capital Partners is one of the world's leading private equity and investment advisory firms. "
target parent: Apax Partners
target: Advantage Sales and Marketing (:$3,602.30)
Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency, committed to building brand value for its more than 1,200 clients. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services.
price ($mm)
$4,200
rev ($mm)
$1,600
EBITDA ($mm)
EV / rev
2.6x
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closed 4/8/2015 via PR Newswire

Bowker, acquired SIPX, Inc.

synopsis: ProQuest (through its affiliate Bowker) has acquired Palo Alto-based SIPX, creator of a unique digital course materials solution that addresses a variety of copyright and costs concerns for universities. SIPX eliminates duplicate spending on course packs by connecting students to materials already purchased and available to them.
buyer parent: Cambridge Information Group, LLC
buyer: Bowker
Bowker is the world’s leading provider of bibliographic information and management solutions designed to help publishers, authors, and booksellers better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, "
target: SIPX, Inc.
SIPX is a proven and scalable technology solution used in prominent schools for managing and sharing course materials. Developed from Stanford University research, the system draws in all types of content and data.
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announced 8/21/2013 via Company Press Release

Nielsen, will purchase BI & Commerce Solutions from R.R. Bowker LLC

synopsis: Nielsen and R.R. Bowker, a provider of bibliographic information and management solutions, have signed a definitive agreement for Nielsen to acquire Bowker’s Business Intelligence and Commerce Solutions products. The Business Intelligence and Commerce Solutions products offer its global print and e-book sales tracking and analysis capabilities.
buyer: Nielsen (NLSN:$3,500.00)
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. "
seller parent: Cambridge Information Group, LLC
seller: R.R. Bowker LLC
R.R. Bowker is the leading provider of bibliographic information management solutions to help publishers, booksellers, and libraries better serve their customers. Its Business Intelligence and Commerce Solutions products provide global print and e-book sales tracking and analysis capabilities.
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closed 6/8/2012 via Company Press Release

Grey House Publishing, purchased Broadcasting & Cable Yearbook from R.R. Bowker LLC

synopsis: Grey House Publishing has purchased the directory and database of the Broadcasting & Cable Industry, formerly published by Bowker, an affiliated business of ProQuest. Broadcasting & Cable Yearbook's directory has been the go‐to source for station data and industry contacts in the US and Canadian broadcasting marketplace.
buyer: Grey House Publishing
Grey House Publishing produces and publishes reference works and information products for business, general reference, health, education, statistics and demographics. It publishes leading information products covering the Performing Arts, Food & Beverage, Venture Capital, and Sports industries. "
seller parent: Cambridge Information Group, LLC
seller: R.R. Bowker LLC
In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go‐to source for station data and industry contacts in the US and Canadian broadcasting marketplace.
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announced 3/30/2022 via PR Newswire

Brookfield Asset Management, Inc., Elliott Management Corp., will acquire The Nielsen Company, Inc.

synopsis: Nielsen, a global measurement and data analytics company, has entered into a definitive agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation, an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. together with institutional partners.
buyer: Elliott Management Corp.
buyer: Brookfield Asset Management, Inc. (BAM:$75,731.00)
Elliott Investment Management L.P. manages approximately $51.5 billion of assets. Brookfield Business Partners is a global business services and industrials company. "
target: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation.
price ($mm)[EV]
$10,133 [$15,581]
rev ($mm)
$3,500
EBITDA ($mm)
$1,180
EV / rev
4.5x
EV / EBITDA
13.4x
closed 3/21/2022 via Company Press Release

NielsenIQ, acquired ciValue

synopsis: NielsenIQ announced they have acquired ciValue, a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programs with advanced AI technology. With this acquisition, NielsenIQ’s Retail Media vertical takes its next steps towards enabling smarter, more automated and more scalable retail media programs.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target: ciValue
ciValue is a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programs with advanced AI technology. ciValue powers engagements that matter for retailers, brands and their customers with a unique self-serve collaboration platform.
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announced 9/29/2021 via Company Press Release

NielsenIQ, will acquire Rakuten Intelligence

synopsis: NielsenIQ, the industry leader in global measurement and data analytics, will acquire Rakuten Intelligence from Rakuten Advertising, a global provider of marketing and advertising services. Rakuten Intelligence is a provider of ecommerce analytics. They provide insights that help companies in various industries to better understand ecommerce.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target parent: Rakuten Inc.
target: Rakuten Intelligence
Rakuten Intelligence is a leading provider of ecommerce analytics. Rakuten Intelligence provides insights that help manufactures, retailers, technology companies, investors, and media better understand ecommerce. Their platform captures buying behavior from online shoppers around the world.
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announced 9/29/2021 via Company Press Release

NielsenIQ, will acquire Data Impact SAS

synopsis: NielsenIQ, the industry leader in global measurement and data analytics, will acquire Data Impact, an omnichannel data analytics platform in France. Data Impact transforms CPG ecommerce data into actionable insights to help brands improves sales. Their platform uses AI to collect data from digital shelves, Amazon, and eretail media.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target: Data Impact SAS
Data Impact is an omnichannel data analytics platform in France. Data Impact transforms CPG ecommerce data into actionable insights to help brands improves sales. Their platform uses AI to collect data from digital shelves, Amazon, and eretail media.
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closed 7/9/2021 via Company Press Release

The Nielsen Company, Inc., acquired TVTY

synopsis: Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. TVTY offers a wide range of capabilities that improve TV campaign execution and help advertisers and agencies optimize their spend based on the outcomes most important to their business.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: TVTY
TVTY is a leading TV attribution provider and ad monitoring company based in Paris, France. TVTY offers a wide range of capabilities that improve TV campaign execution and help advertisers and agencies optimize their spend based on the outcomes most important to their business.
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closed 5/19/2021 via BNC Analysis

NielsenIQ, acquired Label Insight, Inc

synopsis: NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally. Label Insight drives growth for CPG brands and retailers through unparalleled product transparency.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target: Label Insight, Inc
Label Insight drives growth for CPG brands and retailers through unparalleled product transparency. Its best-in-class product attribute data and patented data science empower companies to unlock new growth opportunities both online and in-store.
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announced 3/3/2021 via Company Press Release

Roku, Inc., will purchase Advanced Video Advertising Business from The Nielsen Company, Inc.

synopsis: Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
buyer: Roku, Inc. (:$1,778.39)
Roku pioneered streaming to the TV. Roku connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen’s Advanced Video Advertising (AVA) business includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. Nielsen Holdings plc is a global measurement and data analytics company.
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announced 11/4/2020 via Company Press Release

Advent International, will purchase Nielsen Global Connect business from The Nielsen Company, Inc.

synopsis: Nielsen is to sell its Global Connect business to Advent International. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business. The business will be renamed NielsenIQ.
buyer: Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity transactions in 41 countries, and as of June 30, 2020, had $58.4 billion in assets under management. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business.
price ($mm)
$2,700
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closed 7/23/2020 via PR Newswire

Talkwalker Inc., acquired Nielsen Social

synopsis: Talkwalker, a social listening and analytics company, has acquired Nielsen Social from The Nielsen Company, a global measurement and data analytics company. Nielsen Social is a provider of social measurement and audience insights software. Their platform and API enables users to analyze social media feeds and engage their fans in real time.
buyer parent: Marlin Equity Partners
buyer: Talkwalker Inc.
Talkwalker is a social listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. Talkwalker's social media analytics platform uses AI to monitor and analyze online conversations across social networks, news websites, blogs and forums. "
target parent: The Nielsen Company, Inc.
target: Nielsen Social
Nielsen Social is a provider of social measurement and audience insights software. Nielsen Social provides solutions for TV networks, agencies and advertisers. Their Social Content Ratings platform and API enables social media teams to analyze social media feeds and engage their fans in real time.
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closed 2/12/2020 via Company Press Release

SD Worx VZW, acquired Pointlogic

synopsis: Belgian HR service provider SD Worx has acquired Pointlogic HR, a supplier of innovative software for reward and management solutions and associated consulting services in the Netherlands and Belgium. Pointlogic HR's Inspire Reward Communication platform allows employees to see the value of their total pay package as well as any fringe benefits.
buyer: SD Worx VZW
Belgium-based SD Worx is a supplier of people solutions, enabling organisations to use HR to deliver added value to their businesses. SD Worx is the co-founder of the Payroll Services Alliance, a global strategic network of payroll companies that together handle 32 million payroll calculations. "
target parent: The Nielsen Company, Inc.
target: Pointlogic
Netherlands-based Pointlogic HR helps organisations in the field of reward management solutions. The company helps its clients with cloud-based solutions that provide real added value for both individuals and organisations.
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closed 1/15/2020 via Company Press Release

The Nielsen Company, Inc., acquired Precima

synopsis: Nielsen Global Connect acquired Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Alliance Data Systems, Inc.
target: Precima
Precima® is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Precima’s head office is located in Toronto, Canada, with global offices in The Netherlands, Chicago, U.S., and London, U.K.
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
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closed 9/5/2018 via Company Press Release

The Nielsen Company, Inc., acquired SuperData Research

synopsis: Nielsen Holdings plc, a global measurement and data analytics company, announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content and virtual/augmented reality across mobile, PC online, console and other digital platforms.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: SuperData Research
SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable content, streaming media and gaming video content, esports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.
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closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
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announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
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announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 1/8/2018 via Company Press Release

Phoenix Marketing International, purchased TV Brand Effect assets from The Nielsen Company, Inc.

synopsis: Global Advertising and Brand Specialist Phoenix Marketing International (PMI) announced the acquisition of Nielsen’s TV Brand Effect (TVBE) assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI.
buyer: Phoenix Marketing International
Phoenix Marketing International is a global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix helps clients improve their Brand and Communications, create and refine their products and services, and optimize Customer Experience. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen’s TV Brand Effect (TVBE) assets provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI. TV Brand Effect also has the ability to track and optimize media weight and program placement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/2/2018 via PR Newswire

ZS Associates, purchased BASES Pharmaceutical Forecasting from The Nielsen Company, Inc.

synopsis: ZS announced it has acquired the assets of BASES Pharmaceutical Forecasting from Nielsen. The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
buyer: ZS Associates
ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Founded in 1983, ZS has grown into a firm of 500 professionals delivering expertise across much of the sales and marketing spectrum. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2017 via PR Newswire

The Nielsen Company, Inc., acquired vBrand

synopsis: Nielsen, a global performance management company, announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: vBrand
vBrand is an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/11/2022 via BNC Analysis

Fiftyfive5, acquired The Leading Edge and The Digital Edge

synopsis: Fiftyfive5, a research consultancy based in Australia, has acquired The Leading Edge and The Digital Edge from Enero, a marketing & communications group. The Leading Edge provides insight and shopper marketing services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for PR agencies.
buyer: Fiftyfive5
Fiftyfive5 is a research consultancy based in Australia. Fiftyfive5 helps businesses to identify and unlock demand-led growth strategies through market research. They provide impactful insights that enable their clients to better understand their customers. "
target parent: Enero Group Limited
target: The Leading Edge and The Digital Edge
The Leading Edge is an Australian insight and strategy consultancy that specialises in insight, innovation, shopper marketing and brand management services to brands and retailers. The Digital Edge is an online market research agency in Australia that delivers data for researchers and PR agencies.
price ($mm)
$0.96
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/7/2022 via BusinessWire

Information Resources, Inc. will be merged with NPD Group, Inc.,

synopsis: Information Resources, Inc. (IRI), a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, and The NPD Group, a global provider of market information and advisory services in more than 20 industries, announced the signing of a definitive agreement through which IRI and NPD will merge.
buyer parent: Hellman & Friedman LLC
buyer: NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help its clients grow their businesses in a changing world. Over 2000 companies worldwide rely on NPD to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. "
target parent: Vestar Capital Partners
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/30/2022 via PR Newswire

Brookfield Asset Management, Inc., Elliott Management Corp., will acquire The Nielsen Company, Inc.

synopsis: Nielsen, a global measurement and data analytics company, has entered into a definitive agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation, an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. together with institutional partners.
buyer: Elliott Management Corp.
buyer: Brookfield Asset Management, Inc. (BAM:$75,731.00)
Elliott Investment Management L.P. manages approximately $51.5 billion of assets. Brookfield Business Partners is a global business services and industrials company. "
target: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation.
price ($mm)[EV]
$10,133 [$15,581]
rev ($mm)
$3,500
EBITDA ($mm)
$1,180
EV / rev
4.5x
EV / EBITDA
13.4x
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,361.14)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA

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Matching Companies
Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
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Advantage Solutions is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions are designed to drive consumer demand, increase sales, and achieve operating efficiencies.
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HighCo
HighCo
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Ipsos S.A
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GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
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Next 15
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Cross Marketing Inc.
Cross Marketing Inc.
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Mediacap SA
Mediacap SA
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