Like RealTargeting

closed 2/10/2014 via PR Newswire

DoubleVerify, Inc, acquired RealTargeting

synopsis: DoubleVerify, the technology leader in providing transparency and accountability in digital advertising, announced it has acquired RealTargeting, a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. "
target: RealTargeting
RealTargeting helps online advertisers run more efficient audience-targeted campaigns. RealTargeting is a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2016 via PR Newswire

Impact Radius, acquired Forensiq

synopsis: Impact Radius, a pioneer in digital marketing and affiliate solutions, announced it has acquired Forensiq, a leader in advertising fraud prevention. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI.
buyer: Impact Radius
Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company's SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition -- across all devices and channels. "
target: Forensiq
Forensiq is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. It combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay ahead of bad actors and maximize ROI.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/30/2021 via BNC Analysis

DoubleVerify, Inc, will acquire Meetrics

synopsis: DoubleVerify entered into an agreement to acquire Meetrics GmbH, a leading European ad verification company headquartered in Berlin, Germany. Meetrics has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Meetrics
Meetrics was founded in 2008 in Berlin and has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/4/2021 via Bloomberg

AppLovin, will acquire Adjust GmbH

synopsis: Mobile apps company AppLovin Corp. is acquiring Berlin-based Adjust, the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions.
buyer: AppLovin (APP:$2,793.10)
AppLovin helps mobile game developers connect with billions of users by providing solutions to monetize, publish, understand, and grow their businesses. Developers use AppLovin’s platform and powerful analytics tools to acquire new users and improve profitability. "
target: Adjust GmbH
Based in Germany, Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions.
price ($mm)[EV]
$950 [$990]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/5/2019 via BNC Analysis

Sublime, acquired Adledge

synopsis: Sublime, a company that creates and delivers performance-based brand ad experiences, has acquired Adledge, a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud.
buyer: Sublime
Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results. "
target: Adledge
Adledge is a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud. Adledge ensures ads are safe, viewed and within the right context on display and videos, across desktops, mobiles or connected TVs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (YHOO:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/21/2014 via BNC Analysis

Google Inc., acquired Spider.io

synopsis: Spider.io has been acquired by Google. Spider.io is a startup that specialized in weeding out fraudulent clicks around online ads. The three-year old company has tech that will help Google identify bad behavior around their content in video and display ads on the web, to help them get a more accurate picture of what is and isn’t succeeding.
buyer: Google Inc. (GOOGL:$257,637.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: Spider.io
Spider.io is a startup that specialized in weeding out fraudulent clicks around online ads. Spider.io’s tech is designed specifically to detect attacks originating from PCs infected by malware.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/1/2017 via Market Wire

CrownPeak, acquired Evidon

synopsis: Crownpeak, the leader in Digital Experience (DXM) and Digital Quality Management (DQM), announced today the acquisition of Evidon, the leader in digital governance, risk and compliance. Evidon provides enterprise companies with patented, SaaS-based solutions for consent, monitoring, and compliance covering the digital ecosystem.
buyer: CrownPeak
Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform, empowering marketers to easily create, deploy and optimize customer experiences at scale. "
target: Evidon
Evidon is a global technology company focused on simplifying the complex world of Digital Governance. As companies add more technology to maximize the return on their digital investment, building consumer trust has become ever more important.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/23/2022 via GlobeNewswire

PandaDoc, acquired LiveNotary

synopsis: PandaDoc, the leading all-in-one document workflow automation platform, has acquired LiveNotary, developer of a remote online notarization solution. The acquisition furthers PandaDoc’s mission to build a full scope of digital document management solutions for SMBs, including legally binding agreements, transactions, proposals and more.
buyer: PandaDoc
PandaDoc empowers growing businesses to thrive by taking the work out of document workflows. PandaDoc provides an all-in-one document workflow automation platform with eSignature capabilities that helps fast scaling teams accelerate the ability to create, manage and sign digital documents. "
target: LiveNotary
LiveNotary is a technology company providing individuals and notaries with the tools, information, and personalized support to navigate the new frontier of remote online notarizations. Its notaries work from all over the United States - turning a once physical process completely online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/26/2020 via PR Newswire

Valsoft Corp, acquired VisiumKMS

synopsis: Valsoft Corporation Inc. has acquired Rolls-Royce Controls and Data Services Inc (VisiumKMS Inc.), a wholly-owned subsidiary of Rolls-Royce Group. VisiumKMS, based in Houston, Texas, is a leader in Quality, Health, Safety and Environment (QHSE) software.
buyer: Valsoft Corp
Valsoft Corporation is a Canadian company that acquires and develops vertical market software companies. Valsoft enables each business to deliver the best mission-critical solutions for customers in their respective industry or niche. "
target parent: Rolls-Royce Group
target: VisiumKMS
VisiumKMS is an easy to use, scalable, web-based integrated management software solution for Quality, HSE, PSM, Operability, Operational Excellence, Security, Asset & Operational Integrity, and Operational Risk Management teams.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2020 via Company Press Release

CoreLogic, Inc., acquired Location, Inc.

synopsis: CoreLogic, a leading global property information, analytics and data-enabled services provider, announced the completion of the company’s acquisition of Location, Inc., a leader in geographic data sciences and predictive, location-based analytics for businesses across the U.S. and Canada.
buyer: CoreLogic, Inc. (CLGX:$1,642.38)
CoreLogic is a leading global property information, analytics and data-enabled services provider. They combine data from public, contributory and proprietary sources, providing coverage of property and other encumbrances, consumer credit, tenancy, location, hazard risk and performance information. "
target: Location, Inc.
Location, Inc. is a rapidly growing, high-end leader in geospatial data, specializing in location-based decision-making tools, analytics and information products. The company builds and licenses data products for the insurance, real estate, and finance sectors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/23/2021 via Company Press Release

Flashtalking, acquired Protected Media Ltd.

synopsis: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media, as the company becomes the only independent ad server with an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT.
buyer: Flashtalking
Flashtalking helps the world's biggest advertisers and their agencies stay relevant with consumers by arming them with the same data-driven precision, measurability, and control over their advertising messages as they've come to depend on for audience targeting and media buying. "
target: Protected Media Ltd.
Protected Media, based in Israel, is a global leader in ad fraud prevention and detection, accredited by the Media Rating Council for Sophisticated Invalid Traffic detection and filtration on Over the Top as well as Desktop, Mobile Web and Mobile Apps.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/1/2021 via Company Press Release

Usercentrics GmbH, will acquire Cybot A/S

synopsis: Two leaders in user consent management solutions, Usercentrics and Cybot, parent company of Cookiebot CMP, will merge operations to become a global market leader in protecting customers’ personal information. Cybot delivers automated ePrivacy services that enable website operators to respect and protect the privacy of their visitors.
buyer: Usercentrics GmbH
Headquartered in Munich, Usercentrics is a Consent Management Platform (CMP) market leader. Usercentrics' SaaS solution enables companies to collect, manage and document user consent on all digital channels, such as websites or apps – all while maintaining high opt-in rates. "
target: Cybot A/S
Cybot delivers automated ePrivacy services that enable website operators to respect and protect the privacy of their visitors. Cybot is the parent company of Cookiebot which enables onling tracking compliance of the EU ePrivacy Regulation (ePR) and General Data Protection Regulation (GDPR).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/7/2021 via BNC Analysis

FISION, will acquire Score, Inc.

synopsis: FISION, a company that offers Digital Asset Management and Sales Enablement solutions, is to acquire Score, Inc., a company that provides business to business software solutions for companies in the credit repair space. The company is based in Puerto Rico and Florida.
buyer: FISION (OTCPK:FSSN:$0.45)
FISION’s Digital Asset Management / Sales Enablement solution solves real marketing problems at every point in the sales process. Their cloud-based SaaS enables corporate and local marketers, sales teams and vendor partners to efficiently control, distribute and measure multi-channel communications."
target: Score, Inc.
Score, Inc. provides business to business software solutions for companies in the credit repair space. The company is based in Puerto Rico and Florida.
price ($mm)
$0.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/18/2021 via BusinessWire

Pindrop Security, acquired Next Caller

synopsis: Pindrop, the global technology leader in identity, security, and trust for voice interactions, has acquired Next Caller Inc., the industry’s smartest enterprise-grade call verification and fraud detection technology for contact centers. The two companies will work together to provide unparalleled security offerings for call center operators.
buyer: Pindrop Security
Pindrop is the global technology leader in identity, security, and trust for voice interactions. Pindrop's solutions protect some of the biggest banks, insurers, and retailers in the world using patented technology that extracts intelligence from the calls and voices encountered. "
target: Next Caller
Next Caller is the market’s smartest enterprise-grade call verification and fraud detection technology for contact centers. Next Caller's VeriCall service allows businesses to instantly and passively green light real customers while flagging suspicious activity to stop phone fraud before it starts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/31/2020 via BusinessWire

Corsearch, acquired Pointer BP

synopsis: Corsearch, a trademark and brand protection solutions leader, has acquired Amsterdam-based Pointer Brand Protection, a prominent provider of anti-counterfeiting and brand protection services. The acquisition further extends Corsearch’s brand protection offering and provides a comprehensive new service for brand owners and legal professionals.
buyer parent: Audax Group
buyer: Corsearch
Corsearch is a leading provider of clearance and online brand protection solutions for trademark and brand professionals. With highly trained researchers, an expansive global content set, and customer-focused technology tools, Corsearch empowers its customers with powerful brand solutions. "
target: Pointer BP
Amsterdam-based Pointer BP is a leader in the fight against brand abuse. Pointer offers holistic and bespoke anti-counterfeiting solutions, including online-to-offline investigations, test purchasing services, dedicated brand protection analysts, and a software platform for removing infringements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2019 via BusinessWire

Mobileum, acquired WeDo technologies

synopsis: Mobileum, a leading global provider of analytics-based roaming and risk management solutions, has acquired WeDo Technologies. Headquartered in Portugal, WeDo is a leader in risk and business management solutions for communication service providers (CSPs) globally, helping them to drive revenues, mitigate risk, and prevent fraud on their networks.
buyer parent: Audax Group
buyer: Mobileum
Mobileum delivers analytics solutions that generate revenues, reduce costs and accelerate digital transformation for more than 600 Communications Service Providers (CSP) across 150 countries. "
target parent: SONAE SGPS
target: WeDo technologies
Headquartered in Portugal, WeDo Technologies is the global market leader in Revenue Assurance and Fraud Management software solutions to Telecom, Media, and Technology organizations worldwide.
price ($mm)
$70
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/21/2018 via Company Press Release

DataDot Technology Limited, will acquire Beston Technologies Pty Ltd

synopsis: Australian DataDot Technology Limited and Beston Global Food Company Limited (BFC) have executed Heads of Agreement (HoA) in relation to a merger of BFC’s wholly-owned technology company, Beston Technologies. Beston Technologies provides a platform for the retail industry that enables purchasing, tracking, tracing and authentication of products.
buyer: DataDot Technology Limited (ASX:DDT:$3.92)
DataDot Technology Limited provides world leading asset identification, management, protection and authentication solutions that deliver value to customers. "
target parent: Beston Global Food Company Limited
target: Beston Technologies Pty Ltd
Beston Technologies creates state of the art, innovative, and disruptive solutions for the Retail Industry. Beston Technologies’ platform enables consumers and resellers to conveniently purchase, track, trace and authenticate products using patent pending/trademarked technologies.
price ($mm)
$10
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/18/2015 via PR Newswire

Appriss, Inc., acquired The Retail Equation, Inc.

synopsis: Appriss Inc., a leading provider of data, risk assessment and analytic solutions for government, health information and the consumer industries, announced it has acquired The Retail Equation. The company is a provider of predictive analytics for retail businesses.
buyer parent: Insight Venture Partners
buyer: Appriss, Inc.
Appriss provides data-driven solutions to fulfill their mission of keeping communities safe and informed. Partnering with public safety, government, healthcare, and the commercial market, Appriss delivers solutions that prevent fraud, mitigate risk, fight crime, ensure compliance, and more. "
target parent: Norwest Venture Partners
target: The Retail Equation, Inc.
The Retail Equation optimizes retailers' revenue and margin by shaping behavior in every consumer transaction. The company's solutions use predictive analytics to prevent fraud and abusive returns and then turn each individual shopper's purchase or return into a more profitable experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/10/2013 via BNC Analysis

@WalmartLabs, acquired Inkiru Inc.

synopsis: Walmart, via its Silicon Valley innovation lab @WalmartLabs, has acquired predictive intelligence startup Inkiru. Inkiru will be joining Walmart Labs to accelerate the retail giant’s analytics capabilities. Inkiru’s platform combines predictive intelligence, data analytics and a decision engine to influence and determine customer interactions.
buyer parent: Wal-Mart Stores, Inc.
buyer: @WalmartLabs
@WalmartLabs is based in the heart of Silicon Valley. The business unit creates platforms, products and businesses around social and mobile commerce to support Walmart’s global strategy of seamlessly integrating theshopping experience between brick-and-mortar stores and e-commerce. "
target: Inkiru Inc.
The Inkiru Predictive Intelligence™ platform transforms customer interactions, enabling retail businesses to reduce fraud, improve customer segmentation and targeting, and increase profit.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2014 via PR Newswire

DoubleVerify, Inc, acquired RealTargeting

synopsis: DoubleVerify, the technology leader in providing transparency and accountability in digital advertising, announced it has acquired RealTargeting, a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. "
target: RealTargeting
RealTargeting helps online advertisers run more efficient audience-targeted campaigns. RealTargeting is a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/10/2021 via BusinessWire

DoubleVerify, Inc, will acquire OpenSlate

synopsis: DoubleVerify, a leading software platform for digital media measurement, data and analytics, will acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is a leading software platform for digital media measurement and analytics. DoubleVerify's mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. "
target: OpenSlate
OpenSlate is a global, content-focused measurement and analytics company. The company's technology and independent ratings system provides insight into the nature and quality of content on the world's largest digital platforms.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/30/2021 via BNC Analysis

DoubleVerify, Inc, will acquire Meetrics

synopsis: DoubleVerify entered into an agreement to acquire Meetrics GmbH, a leading European ad verification company headquartered in Berlin, Germany. Meetrics has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Meetrics
Meetrics was founded in 2008 in Berlin and has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/20/2019 via Company Press Release

DoubleVerify, Inc, acquired Zentrick

synopsis: DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Zentrick
Zentrick is a digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising for the world’s largest brands, platforms and publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/14/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Leiki

synopsis: DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Leiki, Ltd., a leading contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Leiki
Founded in 2000, Leiki provides a leading, independent semantic AI platform that offers a variety of software as a service (SaaS) solutions for brands and publishers. They are based in Finland.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/23/2017 via PR Newswire

Providence Equity Partners Inc., will acquire DoubleVerify, Inc

synopsis: DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, announced it has reached an agreement for a majority investment by Providence Equity Partners, a leading global private equity firm. DV provides media transparency to deliver a high level of impression quality for maximum advertising performance.
buyer: Providence Equity Partners Inc.
Providence Equity Partners is a premier global private equity and credit investment firm. Providence pioneered a sector focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. "
target: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is an independent provider of marketing measurement software, data and analytics that authenticates the quality of digital media for the world's largest media platforms. They provide media transparency to deliver a high level of impression quality for maximum advertising performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2014 via PR Newswire

DoubleVerify, Inc, acquired RealTargeting

synopsis: DoubleVerify, the technology leader in providing transparency and accountability in digital advertising, announced it has acquired RealTargeting, a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. "
target: RealTargeting
RealTargeting helps online advertisers run more efficient audience-targeted campaigns. RealTargeting is a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/30/2021 via PR Newswire

SOCi, acquired Brandify

synopsis: SOCi, the leading all-in-one marketing platform built for multi-location marketers, has acquired Brandify, an industry-leading provider of location-based digital marketing solutions. With the combination, SOCi solidifies its position as the largest localized marketing platform globally, with more than three million locations under management.
buyer: SOCi
SOCi is an award-winning localized marketing platform built specifically for multi-location marketers. SOCi enables top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. "
target: Brandify
Brandify is a leading provider of location-based digital marketing solutions that helps brands connect to their customers. Brandify does this by capturing data as well as providing strategy and customized solutions to help brands maximize their online presence and drive customers to their locations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2021 via BusinessWire

Upland Software, acquired BlueVenn

synopsis: Upland Software, Inc. has acquired BlueVenn, a leading cloud-based customer data platform (CDP). The BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.
buyer: Upland Software (UPLD:$302.02)
Upland Software is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. "
target: BlueVenn
BlueVenn provide multi-channel campaign management software. The BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.
price ($mm)
$54
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/30/2020 via BNC Analysis

uberall GmbH, acquired SweetIQ

synopsis: Uberall will acquire Gannett’s SweetIQ subsidiary. Providing an array of local digital marketing services, the SweetIQ team will join Uberall and become part of a new Montreal hub, the company’s seventh location outside its Berlin headquarters. SweetIQ Analytics Corp. offers a bespoke approach to local marketing.
buyer: uberall GmbH
Uberall enables SMB (Small and Medium Businesses) and enterprise resellers to deliver a superior ‘Near Me’ Brand Experience that mirrors today’s multi-faceted consumer journey — from online discovery to offline sales. "
target parent: Gannett Co., Inc.
target: SweetIQ
The SweetIQ Analytics Corp. was founded in Montréal, Canada, in 2010. Positioning itself as an e-marketing solution, a location-based marketing analytics and automation company, SweetIQ Analytics Corp. offers a bespoke approach to local marketing, designing campaigns, and search analysis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2020 via BNC Analysis

Astute Solutions, acquired iPerceptions

synopsis: Astute, Inc., a leader in customer engagement software, announced its acquisition of iperceptions, a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience.
buyer: Astute Solutions
Astute's customer and employee engagement software powers smarter CX and delivers invaluable first-party customer data for the world's most innovative brands. The Astute platform makes it easy for companies to engage and delight individual customers across all channels. "
target parent: XPND
target: iPerceptions
iperceptions is a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience. They are a global leader in Customer Experience Management (CEM) solutions, guiding the world's most respected brands to become customer-centric organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/8/2020 via Company Press Release

Ebiquity plc, acquired Digital Decisions B.V.

synopsis: Ebiquity plc, a leading independent marketing and media consultancy, announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service. Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
buyer: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity plc is a leading independent marketing and media analytics consultancy. They partner with the world’s biggest brands – including 70 of the world’s top 100 advertisers – to drive the performance of their marketing investments through greater accountability and powerful analytics. "
target: Digital Decisions B.V.
Digital Decisions is a digital media monitoring and optimisation service. Launched in 2017, Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
price ($mm)
$0.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/8/2019 via BusinessWire

Roku, Inc., acquired DataXu, Inc.

synopsis: Roku, a TV streaming platform, has acquired dataxu, a company that helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
buyer: Roku, Inc. (:$1,778.39)
Roku, Inc. is a TV streaming platform in the United States that connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
target: DataXu, Inc.
dataxu helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
price ($mm)
$149
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/31/2019 via BNC Analysis

Tanla Mobile, will acquire Gamooga

synopsis: Tanla Solutions Limited, one of the largest cloud communication providers in the world, will acquire Gamooga, a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS and more.
buyer: Tanla Mobile (BSE:532790:$167.93)
Tanla is one of the largest cloud communication providers in the world. Tanla provides cloud solutions for messaging, voice, and IoT. Their solutions handle over 200 billion business communications annually. Tanla adopts cutting-edge technologies to meet the needs of a diverse clientele. "
target: Gamooga
Gamooga is a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS, web push notifications and more.
price ($mm)
$6.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/5/2019 via BNC Analysis

Sublime, acquired Adledge

synopsis: Sublime, a company that creates and delivers performance-based brand ad experiences, has acquired Adledge, a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud.
buyer: Sublime
Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results. "
target: Adledge
Adledge is a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud. Adledge ensures ads are safe, viewed and within the right context on display and videos, across desktops, mobiles or connected TVs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/26/2019 via GlobeNewswire

Constellation Software, Inc., acquired CAKE

synopsis: Constellation Software Inc., a Canadian company that provides market leading software and services, has acquired Cake Software from Accelerize New Media, a multifaceted Internet marketing and customer acquisition company. Cake is a hosted software solution providing real-time analytics and tracking for online marketing campaigns.
buyer: Constellation Software, Inc. (TSX:CSU:$5,106.00)
Headquartered in Canada, Constellation Software provides market leading software and services. Their mission is to acquire, manage and build market-leading software businesses that develop specialized, mission-critical software solutions to address the specific needs of our particular industries. "
target parent: Accelerize New Media, Inc.
target: CAKE
Cake is a hosted software solution providing real-time analytics and tracking for online marketing campaigns. Their software provides advertisers, publishers and lead generators with a scalable platform developed with innovative technology.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2019 via BNC Analysis

Next 15, acquired Planning-Inc Limited

synopsis: Next Fifteen Communications plc has announced the acquisition of predictive analytics and data marketing business Planning-Inc. It is a UK-based marketing, data and technology agency which will continue to operate as an independent brand as part of the Next Fifteen Network.
buyer: Next 15 (AIM:NFC:$497.59)
Next 15 is a communications business in London. The Group incorporates 19 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications. "
target: Planning-Inc Limited
UK-based Planning-Inc is a predictive analytics and data-marketing business. Planning-Inc designs and builds award-winning data platforms for the biggest, most respected brands around and make best-in-breed marketing happen.
price ($mm)
$8.05
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/6/2018 via Company Press Release

Aberdeen, acquired The Big Willow

synopsis: Aberdeen, provider of intent-based marketing and sales solutions, has acquired The Big Willow, the leader in buyer intent data science and intent-targeted digital advertising. The Big Willow gives companies first advantage by revealing Buyer Intent from daily web interactions.
buyer parent: Halyard Capital
buyer: Aberdeen
Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Their intent data is the largest scale, most accurate and highly targeted in the market. "
target: The Big Willow
The Big Willow gives companies first advantage by revealing Buyer Intent from daily web interactions, putting users in front of clients who are most interested in purchasing products. Their proprietary technology reveals net new accounts, scores prospects, and serves ads targeted to their stage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/18/2018 via Company Press Release

Mintent Software Corp., acquired gShift Labs

synopsis: Mintent Software Corp, a Canadian provider of project management tools for marketers, has acquired gShift, a leading provider of web presences analytics data and reporting for brands and digital agencies. gShift’s platform helps brands and agencies efficiently understand and improve on the impact and engagement of a content across its web presence.
buyer: Mintent Software Corp.
Mintent is a Canadian provider of project management tools for marketers. Focused on content marketing, their platform allows marketing teams to plan, produce, publish and measure their marketing content in one place. Mintent helps marketers to achieve higher returns on their content investment. "
target: gShift Labs
gShift’s industry leading Web Presence Analytics Software platform helps brands and agencies efficiently understand and improve on the impact and engagement of a content across its web presence. gShift’s software has been collecting and storing web presence and SEO data since 2009.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2018 via PR Newswire

Research Now SSI, acquired DMA Institute

synopsis: Research Now SSI, the global leader in digital market research data and data services, has acquired DMA Institute, an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation.
buyer parent: Court Square Capital Partners
buyer: Research Now SSI
Research Now SSI is the world's leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. The company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum. "
target: DMA Institute
DMA Institute provides an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation. The company's philosophy is to bring full, validated and integrated transparency to sellers and buyers of digital media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/23/2017 via PR Newswire

Providence Equity Partners Inc., will acquire DoubleVerify, Inc

synopsis: DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, announced it has reached an agreement for a majority investment by Providence Equity Partners, a leading global private equity firm. DV provides media transparency to deliver a high level of impression quality for maximum advertising performance.
buyer: Providence Equity Partners Inc.
Providence Equity Partners is a premier global private equity and credit investment firm. Providence pioneered a sector focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. "
target: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is an independent provider of marketing measurement software, data and analytics that authenticates the quality of digital media for the world's largest media platforms. They provide media transparency to deliver a high level of impression quality for maximum advertising performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/1/2017 via Market Wire

CrownPeak, acquired Evidon

synopsis: Crownpeak, the leader in Digital Experience (DXM) and Digital Quality Management (DQM), announced today the acquisition of Evidon, the leader in digital governance, risk and compliance. Evidon provides enterprise companies with patented, SaaS-based solutions for consent, monitoring, and compliance covering the digital ecosystem.
buyer: CrownPeak
Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform, empowering marketers to easily create, deploy and optimize customer experiences at scale. "
target: Evidon
Evidon is a global technology company focused on simplifying the complex world of Digital Governance. As companies add more technology to maximize the return on their digital investment, building consumer trust has become ever more important.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/21/2017 via Company Press Release

Ignite Technologies, Inc., acquired Placeable, LLC

synopsis: Ignite Technologies, a member of the ESW Capital group of companies, has acquired Placeable®, LLC, a Denver, Colorado-based, recognized leader in digital, local marketing solutions.
buyer parent: ESW Capital, LLC
buyer: Ignite Technologies, Inc.
Ignite Technologies helps customers ignite the power of their workforce to ignite better business performance through the deployment of best-in-class business applications and application development platforms across a range of functional domains. "
target parent: UCG
target: Placeable, LLC
Placeable®, LLC is a Denver, Colorado-based, recognized leader in digital, local marketing solutions. Placeable’s local marketing solutions includes Workbench, a cloud-based solution that ensures customers’ critical location data is a source of truth and accuracy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/17/2017 via PR Newswire

viihealth, Inc., acquired Hubdata

synopsis: viihealth, Inc., a next-generation Customer Engagement Company dedicated to helping global Life Science clients improve business results, has acquired Hubdata SARL, a French based provider of leading edge decision analytics SaaS solutions.
buyer: viihealth, Inc.
viihealth, Inc. is a global Customer Engagement & Digital Solutions Company dedicated to enabling pharmaceutical and life sciences companies to achieve better results with state-of-the-art mobile marketing and customer engagement tools. "
target: Hubdata
Hubdata provides data analytics tools and business intelligence expertise to enable corporate clients to utilize advanced decision analytics to optimize their digital multichannel marketing strategy and implementation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/22/2016 via Company Press Release

Apsis, acquired Innometrics AB

synopsis: Apsis, a digital marketing company specializing in email marketing, marketing automation, lead management and e-commerce, has acquired Innometrics, a company that gives marketers across the globe access to single profiles of all their customers, pulling data from every silo, evolving in real-time and enabling truly personalised marketing.
buyer: Apsis
Apsis delivers industry leading services and easy to use technology within Email Marketing, Marketing Automation & Lead Management. Apsis digital marketing tools are used by more than 6 000 small, medium and large businesses in over 50 countries around the world. "
target: Innometrics AB
Innometrics Profile Cloud is an enterprise Customer Data Management Platform that creates real-time profiles of each and every customer and prospect. Users can put themselves in control of their marketing and talk to every customer as an individual, with one simple platform.
price ($mm)
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 5/12/2016 via Company Press Release

TrackMaven, acquired 10Stories, Inc.

synopsis: TrackMaven has acquired 10Stories, a multi-channel marketing attribution software. 10Stories is a subscription analytics platform that gives marketers clarity into the impact of their programs. It automatically discovers campaigns on AdWords, Marketo, Hubspot and Salesforce to show which programs are driving leads, opportunities, and revenue.
buyer: TrackMaven
Marketing leaders from hundreds of the world’s best brands use TrackMaven’s all-in-one marketing analytics platform. TrackMaven monitors activities across 15 digital channels to help marketers understand which content drives engagement and conversion. "
target: 10Stories, Inc.
10Stories is an attribution and planning platform for B2B marketers. They automatically discover campaigns based on Marketo, Hubspot, Salesforce, and users' websites, showing which efforts are driving leads, opportunities, and sales.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Geography
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Ticker: ASX:TMP
 
 
 
 
 
 
 
 
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Tech Mpire Limited
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EBITDA ($mm)
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0
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Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
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EBITDA ($mm)
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Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
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Feedforce Inc.
Feedforce Inc.
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Ticker: NYSE:CTV
 
 
 
 
 
 
 
 
Innovid, Inc.
Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. They offer its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices.
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Appier
Appier
Appier is a technology company in Taiwan that provides artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. Their AIXON platform uses machine learning and AI to turn data into insights to help businesses find and grow their target audience.
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EBITDA ($mm)
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Ticker: NSEI:AFFLE
 
 
 
 
 
 
 
 
Affle
Affle
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers.
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Net Income ($mm)
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Employees
232
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Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
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EBITDA ($mm)
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Net Income ($mm)
Employees
46
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Ticker:
 
 
 
 
 
 
 
 
Meltwater
Meltwater
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside.
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EBITDA ($mm)
$9.11
EBIT ($mm)
($4.34)
Net Income ($mm)
Employees
1871
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Ticker: SHSP
 
 
 
 
 
 
 
 
SharpSpring
SharpSpring
SharpSpring, Inc. is a rapidly growing, global provider of cloud-based marketing automation solutions that enable businesses to improve lead generation and engagement to drive more sales. The company’s product lines include SharpSpring and SharpSpring Mail+.
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EBITDA ($mm)
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Employees
250
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Ticker:
 
 
 
 
 
 
 
 
Zeta Global
Zeta Global
Zeta Global Holdings Corp. is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently.
year
2021
rev ($mm)
$458.34
EBITDA ($mm)
($198.60)
EBIT ($mm)
($244.53)
Net Income ($mm)
Employees
1434
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Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
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$232.73
EBITDA ($mm)
$2.29
EBIT ($mm)
($5.85)
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884
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Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
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year
2021
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$217.63
EBITDA ($mm)
($9.23)
EBIT ($mm)
($33.97)
Net Income ($mm)
Employees
552
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Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
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rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
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Ticker: OTCPK:PROM
 
 
 
 
 
 
 
 
Propel Media
Propel Media
Propel Media, Inc. is a performance digital media company bringing together video and display advertising across desktop, application and mobile screens to offer advertisers, applications, and web site publishers a robust full-service solution for today’s ever-changing digital landscape.
year
2020
rev ($mm)
$300.00
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
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Ticker: MKTG
 
 
 
 
 
 
 
 
Responsys
Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing; email, mobile, social, the web and display.
year
2013
rev ($mm)
$194.33
EBITDA ($mm)
$13.34
EBIT ($mm)
$1.63
Net Income ($mm)
$0.79
Employees
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