Like LiveRamp

closed 7/1/2014 via BusinessWire

Acxiom Corporation, acquired LiveRamp

synopsis: Acxiom, an enterprise data, analytics and software-as-a-service company, announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising.
price ($mm)[EV]
$279 [$268]
rev ($mm)
$26
EBITDA ($mm)
$2
EV / rev
12.9x
EV / EBITDA
186.6x
closed 7/30/2021 via PR Newswire

SOCi, acquired Brandify

synopsis: SOCi, the leading all-in-one marketing platform built for multi-location marketers, has acquired Brandify, an industry-leading provider of location-based digital marketing solutions. With the combination, SOCi solidifies its position as the largest localized marketing platform globally, with more than three million locations under management.
buyer: SOCi
SOCi is an award-winning localized marketing platform built specifically for multi-location marketers. SOCi enables top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. "
target: Brandify
Brandify is a leading provider of location-based digital marketing solutions that helps brands connect to their customers. Brandify does this by capturing data as well as providing strategy and customized solutions to help brands maximize their online presence and drive customers to their locations.
price ($mm)
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closed 3/3/2021 via BusinessWire

Upland Software, acquired BlueVenn

synopsis: Upland Software, Inc. has acquired BlueVenn, a leading cloud-based customer data platform (CDP). The BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.
buyer: Upland Software (UPLD:$297.71)
Upland Software is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. "
target: BlueVenn
BlueVenn provide multi-channel campaign management software. The BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.
price ($mm)
$54
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/30/2020 via BNC Analysis

uberall GmbH, acquired SweetIQ

synopsis: Uberall will acquire Gannett’s SweetIQ subsidiary. Providing an array of local digital marketing services, the SweetIQ team will join Uberall and become part of a new Montreal hub, the company’s seventh location outside its Berlin headquarters. SweetIQ Analytics Corp. offers a bespoke approach to local marketing.
buyer: uberall GmbH
Uberall enables SMB (Small and Medium Businesses) and enterprise resellers to deliver a superior ‘Near Me’ Brand Experience that mirrors today’s multi-faceted consumer journey — from online discovery to offline sales. "
target parent: Gannett Co., Inc.
target: SweetIQ
The SweetIQ Analytics Corp. was founded in Montréal, Canada, in 2010. Positioning itself as an e-marketing solution, a location-based marketing analytics and automation company, SweetIQ Analytics Corp. offers a bespoke approach to local marketing, designing campaigns, and search analysis.
price ($mm)
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closed 8/17/2020 via GlobeNewswire

TransUnion LLC, acquired Signal

synopsis: TransUnion, a global information and insights company, has acquired Signal, a Chicago-based technology company, to expand its capabilities. Signal’s solutions are grounded in real-time data collection, and its platform makes it easier for companies to structure, organize, and leverage consumer data.
buyer: TransUnion LLC (TRU:$3,009.80)
TransUnion is a global information and insights company that makes trust possible in the modern economy. TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. "
target: Signal
Signal aims to make the intersection between brands and consumers more human by enabling true customer intelligence. Signal's technology empowers brands to use their first-party data to understand the customer journey, personalize marketing messages, and transform insight into business value.
price ($mm)
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EV / rev
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closed 7/17/2020 via BNC Analysis

Astute Solutions, acquired iPerceptions

synopsis: Astute, Inc., a leader in customer engagement software, announced its acquisition of iperceptions, a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience.
buyer: Astute Solutions
Astute's customer and employee engagement software powers smarter CX and delivers invaluable first-party customer data for the world's most innovative brands. The Astute platform makes it easy for companies to engage and delight individual customers across all channels. "
target parent: XPND
target: iPerceptions
iperceptions is a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience. They are a global leader in Customer Experience Management (CEM) solutions, guiding the world's most respected brands to become customer-centric organizations.
price ($mm)
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closed 1/8/2020 via Company Press Release

Ebiquity plc, acquired Digital Decisions B.V.

synopsis: Ebiquity plc, a leading independent marketing and media consultancy, announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service. Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
buyer: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity plc is a leading independent marketing and media analytics consultancy. They partner with the world’s biggest brands – including 70 of the world’s top 100 advertisers – to drive the performance of their marketing investments through greater accountability and powerful analytics. "
target: Digital Decisions B.V.
Digital Decisions is a digital media monitoring and optimisation service. Launched in 2017, Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
price ($mm)
$0.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/8/2019 via BusinessWire

Roku, Inc., acquired DataXu, Inc.

synopsis: Roku, a TV streaming platform, has acquired dataxu, a company that helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
buyer: Roku, Inc. (:$1,778.39)
Roku, Inc. is a TV streaming platform in the United States that connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
target: DataXu, Inc.
dataxu helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
price ($mm)
$149
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/31/2019 via BNC Analysis

Tanla Mobile, will acquire Gamooga

synopsis: Tanla Solutions Limited, one of the largest cloud communication providers in the world, will acquire Gamooga, a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS and more.
buyer: Tanla Mobile (BSE:532790:$167.93)
Tanla is one of the largest cloud communication providers in the world. Tanla provides cloud solutions for messaging, voice, and IoT. Their solutions handle over 200 billion business communications annually. Tanla adopts cutting-edge technologies to meet the needs of a diverse clientele. "
target: Gamooga
Gamooga is a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS, web push notifications and more.
price ($mm)
$6.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/28/2019 via PR Newswire

NetWise Data, acquired WhoToo

synopsis: NetWise Data LLC, the industry-leading data and information services company that makes data useful for marketers, has acq89red WhoToo, a data as a service (DaaS) and marketing platform provider. WhoToo’s mission is to enable DaaS for mobile and email marketing industries.
buyer: NetWise Data
NetWise Data provides high quality B2B data at scale for omnichannel marketing purposes. Their database contains tens of millions of complete business card records, millions of companies and over 275 segments to enable digital targeting. "
target parent: Demandbase
target: WhoToo
WhoToo is a data as a service (DaaS) and marketing platform provider. WhoToo’s mission is to enable DaaS for mobile and email marketing industries. WhoToo’s proprietary approach and processes produce greater audience reach and allow marketers to avoid privacy pitfalls by keeping all data anonymous.
price ($mm)
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closed 6/5/2019 via BNC Analysis

Sublime, acquired Adledge

synopsis: Sublime, a company that creates and delivers performance-based brand ad experiences, has acquired Adledge, a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud.
buyer: Sublime
Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results. "
target: Adledge
Adledge is a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud. Adledge ensures ads are safe, viewed and within the right context on display and videos, across desktops, mobiles or connected TVs.
price ($mm)
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closed 6/26/2019 via GlobeNewswire

Constellation Software, Inc., acquired CAKE

synopsis: Constellation Software Inc., a Canadian company that provides market leading software and services, has acquired Cake Software from Accelerize New Media, a multifaceted Internet marketing and customer acquisition company. Cake is a hosted software solution providing real-time analytics and tracking for online marketing campaigns.
buyer: Constellation Software, Inc. (TSX:CSU:$4,814.00)
Headquartered in Canada, Constellation Software provides market leading software and services. Their mission is to acquire, manage and build market-leading software businesses that develop specialized, mission-critical software solutions to address the specific needs of our particular industries. "
target parent: Accelerize New Media, Inc.
target: CAKE
Cake is a hosted software solution providing real-time analytics and tracking for online marketing campaigns. Their software provides advertisers, publishers and lead generators with a scalable platform developed with innovative technology.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2019 via BNC Analysis

Next 15, acquired Planning-Inc Limited

synopsis: Next Fifteen Communications plc has announced the acquisition of predictive analytics and data marketing business Planning-Inc. It is a UK-based marketing, data and technology agency which will continue to operate as an independent brand as part of the Next Fifteen Network.
buyer: Next 15 (AIM:NFC:$444.63)
Next 15 is a communications business in London. The Group incorporates 19 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications. "
target: Planning-Inc Limited
UK-based Planning-Inc is a predictive analytics and data-marketing business. Planning-Inc designs and builds award-winning data platforms for the biggest, most respected brands around and make best-in-breed marketing happen.
price ($mm)
$8.05
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/6/2018 via Company Press Release

Aberdeen, acquired The Big Willow

synopsis: Aberdeen, provider of intent-based marketing and sales solutions, has acquired The Big Willow, the leader in buyer intent data science and intent-targeted digital advertising. The Big Willow gives companies first advantage by revealing Buyer Intent from daily web interactions.
buyer parent: Halyard Capital
buyer: Aberdeen
Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Their intent data is the largest scale, most accurate and highly targeted in the market. "
target: The Big Willow
The Big Willow gives companies first advantage by revealing Buyer Intent from daily web interactions, putting users in front of clients who are most interested in purchasing products. Their proprietary technology reveals net new accounts, scores prospects, and serves ads targeted to their stage.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/18/2018 via Company Press Release

Mintent Software Corp., acquired gShift Labs

synopsis: Mintent Software Corp, a Canadian provider of project management tools for marketers, has acquired gShift, a leading provider of web presences analytics data and reporting for brands and digital agencies. gShift’s platform helps brands and agencies efficiently understand and improve on the impact and engagement of a content across its web presence.
buyer: Mintent Software Corp.
Mintent is a Canadian provider of project management tools for marketers. Focused on content marketing, their platform allows marketing teams to plan, produce, publish and measure their marketing content in one place. Mintent helps marketers to achieve higher returns on their content investment. "
target: gShift Labs
gShift’s industry leading Web Presence Analytics Software platform helps brands and agencies efficiently understand and improve on the impact and engagement of a content across its web presence. gShift’s software has been collecting and storing web presence and SEO data since 2009.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/15/2018 via PR Newswire

Research Now SSI, acquired DMA Institute

synopsis: Research Now SSI, the global leader in digital market research data and data services, has acquired DMA Institute, an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation.
buyer parent: Court Square Capital Partners
buyer: Research Now SSI
Research Now SSI is the world's leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. The company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum. "
target: DMA Institute
DMA Institute provides an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation. The company's philosophy is to bring full, validated and integrated transparency to sellers and buyers of digital media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/23/2017 via PR Newswire

Providence Equity Partners Inc., will acquire DoubleVerify, Inc

synopsis: DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, announced it has reached an agreement for a majority investment by Providence Equity Partners, a leading global private equity firm. DV provides media transparency to deliver a high level of impression quality for maximum advertising performance.
buyer: Providence Equity Partners Inc.
Providence Equity Partners is a premier global private equity and credit investment firm. Providence pioneered a sector focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. "
target: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is an independent provider of marketing measurement software, data and analytics that authenticates the quality of digital media for the world's largest media platforms. They provide media transparency to deliver a high level of impression quality for maximum advertising performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/1/2017 via Market Wire

CrownPeak, acquired Evidon

synopsis: Crownpeak, the leader in Digital Experience (DXM) and Digital Quality Management (DQM), announced today the acquisition of Evidon, the leader in digital governance, risk and compliance. Evidon provides enterprise companies with patented, SaaS-based solutions for consent, monitoring, and compliance covering the digital ecosystem.
buyer: CrownPeak
Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform, empowering marketers to easily create, deploy and optimize customer experiences at scale. "
target: Evidon
Evidon is a global technology company focused on simplifying the complex world of Digital Governance. As companies add more technology to maximize the return on their digital investment, building consumer trust has become ever more important.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/21/2017 via Company Press Release

Ignite Technologies, Inc., acquired Placeable, LLC

synopsis: Ignite Technologies, a member of the ESW Capital group of companies, has acquired Placeable®, LLC, a Denver, Colorado-based, recognized leader in digital, local marketing solutions.
buyer parent: ESW Capital, LLC
buyer: Ignite Technologies, Inc.
Ignite Technologies helps customers ignite the power of their workforce to ignite better business performance through the deployment of best-in-class business applications and application development platforms across a range of functional domains. "
target parent: UCG
target: Placeable, LLC
Placeable®, LLC is a Denver, Colorado-based, recognized leader in digital, local marketing solutions. Placeable’s local marketing solutions includes Workbench, a cloud-based solution that ensures customers’ critical location data is a source of truth and accuracy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 2/8/2021 via BusinessWire

LiveRamp, will acquire DataFleets

synopsis: LiveRamp, the leading data connectivity platform, will acquire DataFleets, a cloud data platform that enables data silos to be unified without moving data. DataFleets' data engine unifies distributed data for rapid access and privacy-preserving analytics. Their platform helps organizations to maintain data protection standards for compliance.
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp is the leading data connectivity platform for the safe and effective use of data. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. "
target: DataFleets
DataFleets is a cloud data platform that enables data silos to be unified without moving data. DataFleets' data engine unifies distributed data for rapid access and privacy-preserving analytics. Their platform helps organizations to maintain the highest data protection standards for compliance.
price ($mm)
$68
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/16/2020 via Company Press Release

LiveRamp, acquired Acuity Data

synopsis: LiveRamp, the leading data connectivity platform for the safe and effective use of data, has acquired Acuity Data, a French provider of SaaS-based revenue management solutions for the FMCG industry. Acuity Data helps manufacturers and retailers to identify pockets of growth and margin improvement from their data.
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp is the leading data connectivity platform for the safe and effective use of data. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. "
target: Acuity Data
Acuity Data is a French provider of SaaS-based revenue management solutions for the FMCG industry. Acuity Data helps manufacturers and retailers to identify pockets of growth and margin improvement from their data. The platform uses AI to generate real time recommendations based on relevant data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/3/2019 via BusinessWire

LiveRamp, acquired Data Plus Math

synopsis: LiveRamp, the trusted platform that makes data accessible and meaningful, has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world. "
target: Data Plus Math
Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/11/2019 via BusinessWire

LiveRamp, acquired Faktor B.V.

synopsis: LiveRamp®, the identity platform powering exceptional experiences, announced the acquisition of Faktor to enable streamlined consent management across the open web. Faktor is a consent management platform (CMP) that delivers valuable benefits to consumers, publishers and brands.
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world. "
target: Faktor B.V.
Faktor is a consent management platform (CMP) that delivers valuable benefits to consumers, publishers and brands. Consumers are able to better manage how and where their data is used and publishers receive the tools they need to operate sustainable business models.
price ($mm)
rev ($mm)
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EV / rev
EV / EBITDA
closed 2/15/2018 via BusinessWire

LiveRamp, acquired Pacific Data Partners

synopsis: LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, has acquired Pacific Data Partners, the largest global B2B data marketplace, to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp's IdentityLink transforms the technology platforms used by their clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. "
target: Pacific Data Partners
Pacific Data Partners is the largest global B2B data marketplace. Working with top tier partners and over 700+ sources, Pacific Data Partners is building one of the most comprehensive and accurate datasets of professional, firmographic and technographic data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Arbor Technologies, Inc.

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Arbor, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Arbor Technologies, Inc.
Arbor (formerly known as Pippio) operates the first marketplace for people-based data. Publishers and app developers are empowered to surface, value, and fully monetize their data asset in a privacy-friendly, transparent manner.
price ($mm)
$140
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Circulate

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Circulate, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Circulate
Circulate helps publishers, networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. It advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/1/2014 via BusinessWire

Acxiom Corporation, acquired LiveRamp

synopsis: Acxiom, an enterprise data, analytics and software-as-a-service company, announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising.
price ($mm)[EV]
$279 [$268]
rev ($mm)
$26
EBITDA ($mm)
$2
EV / rev
12.9x
EV / EBITDA
186.6x
closed 7/4/2018 via Company Press Release

Interpublic Group of Companies, Inc., acquired Acxiom Marketing Solutions

synopsis: Acxiom, the data foundation for the world's best marketers, announced that the acquisition of Acxiom by Interpublic Group is complete. Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
buyer: Interpublic Group of Companies, Inc. (NYSE: IPG:$8,319.90)
Interpublic is one of the world’s premier advertising and marketing services companies. Their agency brands deliver custom marketing solutions to many of the world’s largest advertisers. They cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising."
target: Acxiom Marketing Solutions (ACXM:$917.41)
Acxiom provides the data foundation for the world’s best marketers. Acxiom Marketing Solutions is the leading provider of data solutions for powering exceptional customer experiences and includes all of Acxiom's data and data services.
price ($mm)
$2,300
rev ($mm)
$706
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 2/15/2018 via BusinessWire

LiveRamp, acquired Pacific Data Partners

synopsis: LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, has acquired Pacific Data Partners, the largest global B2B data marketplace, to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp's IdentityLink transforms the technology platforms used by their clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. "
target: Pacific Data Partners
Pacific Data Partners is the largest global B2B data marketplace. Working with top tier partners and over 700+ sources, Pacific Data Partners is building one of the most comprehensive and accurate datasets of professional, firmographic and technographic data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Arbor Technologies, Inc.

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Arbor, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Arbor Technologies, Inc.
Arbor (formerly known as Pippio) operates the first marketplace for people-based data. Publishers and app developers are empowered to surface, value, and fully monetize their data asset in a privacy-friendly, transparent manner.
price ($mm)
$140
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Circulate

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Circulate, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Circulate
Circulate helps publishers, networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. It advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/1/2016 via BusinessWire

Zeta Interactive Corporation, acquired Acxiom Impact

synopsis: Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, announced that it has acquired Acxiom's award-winning email services unit, Acxiom Impact. Acxiom Impact enable brands and agencies to connect with people across channels.
buyer parent: Investcorp
buyer: Zeta Interactive Corporation
Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. "
target parent: Acxiom Corporation
target: Acxiom Impact (ACXM:$867.99)
With a focus on the consumer experience and marketing optimization, Acxiom Impact delivers billions of highly targeted emails per year, manage thousands of terabytes of data for their clients, and provide big brands with the confidence, scale and accountability needed to win in fast-moving markets.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/3/2015 via BNC Analysis

Acxiom Corporation, purchased Advanced-Advertising Unit from The Allant Group, Inc.

synopsis: Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing. Allant Group's Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their SaaS solution Audience Interconnect.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom is an enterprise data, analytics and software-as-a-service Company that fuses trust, experience and scale to fuel data-driven results. Acxiom is an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. "
seller parent: MidOcean Partners
seller: The Allant Group, Inc.
Allant offers advanced TV advertising software and data products as well as data and analytic driven marketing and advertising services. Their Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their data-enabled software.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2015 via PE Hub

Charlesbank Capital Partners LLC, M/C Partners, acquired Acxiom Information Technology

synopsis: Charlesbank Capital Partners and M/C Partners announced they have closed their acquisition of the IT Outsourcing business of Acxiom. Acxiom IT addresses all IT needs from hosting to cloud advisory.
buyer: M/C Partners
buyer: Charlesbank Capital Partners LLC
Based in Boston and New York, Charlesbank Capital Partners is a middle-market private equity investment firm managing more than $3 billion of capital. Charlesbank focuses on management-led buyouts and growth capital financings. "
target parent: Acxiom Corporation
target: Acxiom Information Technology
Acxiom IT provides infrastructure management solutions that help clients deliver better, faster, more cost-effective results. Addressing all IT needs – from hosting to cloud to advisory – Acxiom ranks #1 in customer satisfaction.
price ($mm)
$140
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/1/2014 via BusinessWire

Acxiom Corporation, acquired LiveRamp

synopsis: Acxiom, an enterprise data, analytics and software-as-a-service company, announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising.
price ($mm)[EV]
$279 [$268]
rev ($mm)
$26
EBITDA ($mm)
$2
EV / rev
12.9x
EV / EBITDA
186.6x
closed 7/1/2010 via

Acxiom Corporation, acquired GoDigital

synopsis: Acxiom® Corporation has acquired a controlling interest in GoDigital, a data quality and precision marketing company in Sao Paulo and Porto Alegre, Brazil. Founded in 2000, GoDigital has two unique, proprietary products – GoQuality and Claridata.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: GoDigital
Founded in 2000, GoDigital has two unique, proprietary products – GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.
price ($mm)
$12*
rev ($mm)
$8
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 9/23/2009 via BusinessWire

Acxiom Corporation, acquired Direct Marketing Services

synopsis: Acxiom Corporation announced a strategic expansion into the Middle East-North Africa market with the acquisition of Direct Marketing Services. Working in partnership with the Saudi Post, DMS has been a pioneer in the Middle East’s direct mail industry and has expanded its offerings to become a full-service direct marketing agency.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: Direct Marketing Services
Direct Marketing Services is the only "One-Stop-Shop" direct marketing agency with fully equipped mailing and fulfillment centers, call centers, creative studios, and a business team to support it all in the Middle East-North Africa market.
price ($mm)
$3.78*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/9/2008 via BusinessWire

Acxiom Corporation, purchased Database Marketing Solutions from ChoicePoint Precision Marketing LLC

synopsis: Acxiom® Corporation, a global interactive marketing services company, announced the acquisition of the Database Marketing Solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
seller parent: ChoicePoint Asset Company LLC.
seller: ChoicePoint Precision Marketing LLC
ChoicePoint Precision Marketing accelerates sales, improves customer retention and enhances cross- and up-sell programs. We provide full-service direct and database marketing solutions to leading companies in insurance, financial services, and many other industries.
price ($mm)
$4.50
rev ($mm)
$16
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA
closed 12/17/2007 via BusinessWire

Pitney Bowes Software, purchased the software distribution unit of Acxiom France from Acxiom Corporation

synopsis: Pitney Bowes Inc. has made an acquisition of of the software distribution unit of Acxiom France, to expand the company’s capabilities and geographic presence in the field of location intelligence. Located in Asnières-sur-Seine, France. Acxiom has been the exclusive distributor of PB MapInfo technology in France since 1989.
buyer parent: Pitney Bowes Inc.
buyer: Pitney Bowes Software
Pitney Bowes MapInfo is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. "
seller: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
cancelled 10/1/2007 via BNC Analysis

Silver Lake Partners, ValueAct Capital Partners LP, cancelled an acquisition of Acxiom Corporation

synopsis: Acxiom® Corporation has entered into a definitive agreement to be acquired by Silver Lake, the leading investment firm focused on large-scale investments in technology-driven growth industries, and ValueAct Capital, one of the largest investment firms that makes strategic block and control investments in public and private companies.
buyer: ValueAct Capital Partners LP
buyer: Silver Lake Partners
ValueAct Capital, with offices in San Francisco and Boston and more than $5 billion in investments, seeks to make active strategic-block value investments in a limited number of companies. "
target: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership.
price ($mm)
$2,852
rev ($mm)
$1,395
EBITDA ($mm)
$397
EV / rev
2.0x
EV / EBITDA
7.2x
closed 4/3/2007 via BusinessWire

Acxiom Digital, acquired Kefta Inc.

synopsis: Acxiom Corporation has acquired Kefta, the leader in real-time, dynamic personalization solutions for the Internet. Kefta, based in San Francisco, will become part of Acxiom Digital, Acxiom Corporation’s business unit dedicated to providing integrated digital marketing solutions to Global 2000 enterprises.
buyer parent: Acxiom Corporation
buyer: Acxiom Digital
Acxiom Digital is the new name for Digital Impact, and we are marking our tenth anniversary. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. "
target: Kefta Inc.
Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Overstock, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior – immediately boosting conversion, revenues and customer loyalty.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/29/2007 via BusinessWire

Acxiom Corporation, acquired Harbinger Technologies Group

synopsis: Acxiom Corporation has acquired Harbinger Technologies Group, an ICx Technologies Company based in McLean, Va., with an office in Starkville, Miss. Financial terms were not disclosed.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: Harbinger Technologies Group
Harbinger Technologies Group, an ICx Technologies Co. is a consulting and training company focused on homeland security and international counterterrorism. The company has developed search technologies aimed at providing customers with fast, accurate methods of analyzing their data.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/10/2005 via BusinessWire

Acxiom Corporation, acquired InsightAmerica

synopsis: Acxiom(R) Corporation today announced it had expanded and enhanced its fraud prevention and risk mitigation services with the acquisition of InsightAmerica based in Broomfield, Colo.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: InsightAmerica
InsightAmerica offers analytically enhanced data in an easy-to-use form. They provide secure, reliable access to hundreds of national and state-specific databases, including identity data, property, addresses, phone numbers, motor vehicle and criminal records, in both online and batch mode.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/26/2004 via BusinessWire

Acxiom Corporation, acquired ChinaLOOP

synopsis: Acxiom(R) Corporation (Nasdaq: ACXM) today announced it had acquired ChinaLOOP, a pioneering business intelligence, customer relationship management and data management company based in Shanghai, China.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: ChinaLOOP
ChinaLOOP is a specialist marketing data organisation that provides leadership, expertise, services and products to support Direct Marketing and Customer Relationship Management in China.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/1/2004 via BusinessWire

Acxiom Corporation, acquired Claritas Europe B.V.

synopsis: Acxiom(R) Corporation (Nasdaq: ACXM) today announced that the transaction to acquire the Claritas Europe group of companies from VNU N.V. of Haarlem, The Netherlands, for 33.5 million euros ($40.40 million) in cash, has been completed and is effective January 1, 2004.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target parent: The Nielsen Company, Inc.
target: Claritas Europe B.V.
Our mission is to improve our clients´sales and marketing effectiveness and overall profitability by helping them focus on their best customers and market opportunities, formulate strategies, implement programs, and measure results. We do this through innovative application of data, technology and
price ($mm)
$41
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/1/2014 via BusinessWire

Acxiom Corporation, acquired LiveRamp

synopsis: Acxiom, an enterprise data, analytics and software-as-a-service company, announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions. Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. "
target: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising.
price ($mm)[EV]
$279 [$268]
rev ($mm)
$26
EBITDA ($mm)
$2
EV / rev
12.9x
EV / EBITDA
186.6x
closed 1/14/2021 via GlobeNewswire

Porch Group, Inc., acquired V12 Data

synopsis: Porch, a leading vertical software company reinventing the home services industry, has acquired V12, a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with customer acquisition and retention solutions to achieve maximum ROI.
buyer: Porch Group, Inc. (PRCH:$118.19)
Seattle-based Porch Group, the vertical software platform for the home, provides software and services to more than 10,500 home services companies such as home inspectors, moving companies, real estate agencies, utility companies, and warranty companies. "
target: V12 Data
V12 is a modern marketing platform that blends data, technology and analytics to drive accelerated results. V12 combines rich data assets with robust technology to provide brands with end-to-end customer acquisition and retention solutions to achieve maximum ROI.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/13/2020 via Company Press Release

The Allant Group, Inc., acquired CMO Labs

synopsis: Allant Group has acquired CMO Labs, a provider of marketing intelligence, analytics, and Customer Data Platform Blueprint and Insights services. The acquisition allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer service and drive marketing ROI.
buyer parent: VntCap
buyer: The Allant Group, Inc.
Allant is a recognized leader in data-driven marketing solutions. The company delivers data, robust insights, and technology services allowing brands to understand their customers, optimize their marketing spend, and provide exceptional experiences. "
target: CMO Labs
CMO Labs is a customer data company that drives strategy and implementation for marketing data, insights, decisions, and activations. The company integrates leading Customer Data Platforms and Analytics technologies to drive high-performing and efficient marketing programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/21/2019 via BusinessWire

Vision Integrated Graphics, acquired SourceLink, Inc.

synopsis: H.I.G. Capital is pleased to announce that its portfolio company, Vision Integrated Graphics Group LLC, has acquired SourceLink, a Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion.
buyer parent: H.I.G. Capital
buyer: Vision Integrated Graphics
Vision is a leading provider of tech-enabled, data-driven marketing solutions focused on customer acquisition and engagement for Fortune 1000 customers. The Company provides personalized, turnkey marketing solutions which generate high returns on investment. "
target parent: Aterian Investment Partners
target: SourceLink, Inc.
SourceLink is a Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/13/2019 via Company Press Release

Infutor Data Solutions, acquired Dunn Data Company

synopsis: Infutor, the expert in data-driven consumer identity management, has acquired Dunn Data Company, a New York-based direct marketing industry leader in database development and customer acquisition strategies. They specialize in consumer identity, demographic, lifestyle, and affinity attribute solutions.
buyer: Infutor Data Solutions
Infutor is the expert in data-driven consumer identity management. They focus on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. "
target: Dunn Data Company
Dunn Data Company is a New York-based direct marketing industry leader in database development and customer acquisition strategies. They specialize in consumer identity, demographic, lifestyle, and affinity attribute solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/23/2019 via BNC Analysis

Paragon Group UK Limited, will purchase Howard Hunt Businesses from Howard Hunt Group

synopsis: UK-based Paragon Group has acquired Celerity Information Services, ORM and Graft Services as well as the order book and customer base of direct mail operation Howard Hunt (City). The business and assets of Howard Hunt (City) were purchased from the UK multi-media service provider Howard Hunt Group.
buyer: Paragon Group UK Limited
Paragon Group is a UK-based international organisation providing Customer Communications, Identification and Graphics services. Paragon operates three divisions that provide general customer solutions, specialization in RFID solutions, and design and print services to businesses and consumers. "
seller: Howard Hunt Group
Celerity Information Services increases value from data, technology and customer interactions. Graft Services is a a marketing concierge service that simplifies the marketing delivery process. ORM leads brands through digital change. Howard Hunt (City) operates in direct marketing.
price ($mm)
rev ($mm)
$38
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/12/2018 via PR Web

Infutor Data Solutions, acquired Ruf Strategic Solutions

synopsis: Infutor, an expert in data-driven consumer identity management has announced the acquisition of Ruf Strategic Solutions. Ruf Strategic Solutions is a marketing intelligence and automation provider with a suite of consumer analytics, featuring thousands of consumer lifestyles and unique audience segments.
buyer: Infutor Data Solutions
Infutor is the expert in data-driven consumer identity management. They focus on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. "
target: Ruf Strategic Solutions
Ruf Strategic Solutions has been helping results-oriented marketers achieve their goals with rich consumer insights and analytic tools that engage their audience, drive conversion and maximize marketing ROI. Their solutions help clients make smarter, data-driven marketing investments.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/28/2018 via Company Press Release

Nadia Inc., acquired VIXIA Inc.

synopsis: Nadia, a domestic media company in the digital content production field, has acquired Vixia, Inc., a provider of integrated e-marketing and digital marketing services. Vixia has accumulated know-how on managed advertising centered on listing advertisements.
buyer: Nadia Inc.
Based in Tokyo, Japan, Nadia Inc. is a domestic media company in the digital content production field. They provide production services to creators through Web development, video production, graphic design, app development and more. "
target parent: Relia, Inc.
target: VIXIA Inc.
Based in Tokyo, Japan, VIXIA INC. provides integrated e-marketing and digital marketing services. The company was formerly known as Mitsui & Co. VIXIA Inc. and changed its name to VIXIA INC. in May, 2010.
price ($mm)
$0.73
rev ($mm)
$12
EBITDA ($mm)
EV / rev
0.1x
EV / EBITDA
closed 7/4/2018 via Company Press Release

Interpublic Group of Companies, Inc., acquired Acxiom Marketing Solutions

synopsis: Acxiom, the data foundation for the world's best marketers, announced that the acquisition of Acxiom by Interpublic Group is complete. Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
buyer: Interpublic Group of Companies, Inc. (NYSE: IPG:$8,319.90)
Interpublic is one of the world’s premier advertising and marketing services companies. Their agency brands deliver custom marketing solutions to many of the world’s largest advertisers. They cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising."
target: Acxiom Marketing Solutions (ACXM:$917.41)
Acxiom provides the data foundation for the world’s best marketers. Acxiom Marketing Solutions is the leading provider of data solutions for powering exceptional customer experiences and includes all of Acxiom's data and data services.
price ($mm)
$2,300
rev ($mm)
$706
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 6/19/2018 via BNC Analysis

TransUnion LLC, acquired Callcredit Information Group

synopsis: TransUnion, a risk and information solutions provider, announced that it has acquired Callcredit Information Group, Ltd., the second largest consumer credit bureau in the U.K.. Callcredit is an information solutions company that provides data, analytics and technology solutions to help businesses and consumers make informed decisions.
buyer: TransUnion LLC (TRU:$3,009.80)
Transunion helps uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity."
target parent: GTCR, LLC
target: Callcredit Information Group
Callcredit Information Group, Ltd., is in the business of empowering information. They provide the data, analytics, and software that enable businesses to build more valuable customer relationships. They specialize in managing consumer data for businesses across every sector.
price ($mm)
$1,426
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/5/2017 via PR Newswire

Periscope, will acquire Anthem Marketing Solutions

synopsis: Periscope, one of the top five independent agencies in the nation, is to acquire Anthem Marketing Solutions, a Chicago based, data-driven marketing agency. Anthem, a firm that has deep experience in diagnostic, predictive and prescriptive analytics, also has experience in database marketing, journey mapping and loyalty services
buyer: Periscope
Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Best Buy, Bridgestone, Cox Communications, ExxonMobil and more. "
target: Anthem Marketing Solutions
Anthem Marketing Solutions is a Chicago based, data-driven marketing agency. Anthem, a firm that has deep experience in diagnostic, predictive and prescriptive analytics, also has experience in database marketing, journey mapping and loyalty services.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/21/2016 via Company Press Release

KünzlerBachmann Directmarketing AG, will acquire Schober Information Group (Schweiz) AG

synopsis: KünzlerBachmann Directmarketing AG, headquartered in St. Gallen, announced they will acquire Schober Information Group (Schweiz) AG, headquartered in Bachenbülach. Schober Information Group (Schweiz) is one of the leading dialog marketing service providers in Switzerland, maintaining the most comprehensive database of postal and email addresses.
buyer: KünzlerBachmann Directmarketing AG
KünzlerBachmann is a state-of-the-art enterprise shaping the future of dialogue marketing. As a full-service provider with a focus on consultancy and development, their core business is the field of CRM/IT and analysis, target group addresses as well as mailing production and lettershop. "
target parent: Schober Investment Group
target: Schober Information Group (Schweiz) AG
Schober Switzerland is a leading marketing service provider in Switzerland. The company supports customers with data, data solutions and technologies in market development, and maintains the largest database of postal addresses and e-mail addresses in Switzerland and internationally.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/28/2016 via PR Newswire

DataMentors, Inc., acquired V12 Group

synopsis: DataMentors, LLC, a leading Data-as-a-Service company, announced the acquisition of premium marketing data provider V12 Group. The combined company, which will rebrand under the name of V12 Data, combines the strengths of two of the most respected names in the data industry to deliver integrated omnichannel data products and services.
buyer: DataMentors, Inc.
DataMentors is a Data-as-a-Service provider, helping brands achieve growth with highly robust marketing data, technology, and analytics solutions. Their solutions leverage the modern data ecosystem and real-time data analytics to create an "always on" dataset of consumers where purchase is imminent."
target parent: ABRY Partners, LLC
target: V12 Group
V12 Group is the complete provider of below the line (BTL) marketing services, using their proprietary database and multi-channel delivery model to provide measurable results for customer acquisition campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/24/2016 via Company Press Release

Veriteva, will acquire Blueberry Wave Limited

synopsis: Blueberry Wave, one of the UK’s leading marketing service providers, is being acquired by Veriteva, a business created by former Lateral Group founders. Cirencester based Blueberry Wave helps brands deliver enhanced customer experiences through strategic CRM, driven by channel planning, data and analytics in a multi-channel environment.
buyer: Veriteva
Veriteva's vision is to build an entrepreneurial group that assists its clients to maximise their ROI for business critical and marketing communications. They aim to acquire, grow and connect best-in-class companies that offer effective and efficient strategies to maximise a client's ROI. "
target: Blueberry Wave Limited
Blueberry Wave is a data driven Marketing Services Provider that simplifies the complex world of customer data for clients looking for business growth – finding and nurturing profitable customers for businesses with ambition.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/7/2016 via BusinessWire

LiveRamp, acquired Circulate

synopsis: LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, announced that it has completed the acquisition of Circulate, a company at the forefront of helping publishers connect people-based data to the marketing ecosystem.
buyer parent: Acxiom Corporation
buyer: LiveRamp (NYSE:RAMP:$429.55)
LiveRamp data onboarding enables companies to use their offline customer data in online advertising. LiveRamp helps bring the rich and valuable assets of offline databases online creating greater precision and performance in online marketing and advertising. "
target: Circulate
Circulate helps publishers, networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. It advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/26/2016 via PR Web

SmartBase Solutions, acquired Group 3 Marketing

synopsis: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of Wayzata, MN. Founded in 1988, Group 3 Marketing, a leading database marketing agency, focused on creating and managing data driven marketing programs for their clients.
buyer: SmartBase Solutions
SmartBase Solutions is a leading data and technology firm helping organizations leverage their vast amounts of data to develop smart business solutions. Its flagship SmartBase IQ™ Data Platform delivers advanced big data processing technology to enable clients to integrate their disparate data. "
target: Group 3 Marketing
Founded in 1988, Group 3 Marketing, a leading database marketing agency, focused on creating and managing data driven marketing programs for their clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/24/2016 via Crain's BtoB

R.R. Donnelley & Sons Company, acquired Precision Dialogue

synopsis: Print, Digital and Supply Chain Solutions company, R.R. Donnelley has acquired Precision Dialogue, an insights driven, multi-channel customer engagement firm from, the middle market private equity firm, Kirtland Capital Partners.
buyer: R.R. Donnelley & Sons Company (RRD:$6,413.40)
R.R. Donnelley is a global provider of integrated communications. The company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that reduce costs, drive top-line growth, enhance ROI and increase compliance. "
target parent: Kirtland Capital Partners
target: Precision Dialogue
Precision Dialogue is focused on delivering the promise of customer engagement to drive win/win relationships between brands and the customers they serve. They embrace emerging technologies and platforms, seek strategic acquisitions and partner with tech-savvy entrepreneurs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/7/2016 via Company Press Release

WPP Group, plc, acquired Conexance MD, S.A.S.

synopsis: WPP, one of the world's largest communications services groups, announced that it has acquired Conexance MD, SAS, a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases.
buyer: WPP Group, plc (WPP:$17,216.81)
WPP is the world leader in marketing communications services. They are made up of leading companies in: Advertising; Media Investment Management; Data Investment Management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; and more. "
target: Conexance MD, S.A.S.
Conexance MD is an operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviors and attributes that are strong predictors of future purchases.
price ($mm)
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/9/2016 via BusinessWire

Merkle, Inc., acquired DBG UK

synopsis: Merkle, a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of DBG; a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.
buyer: Merkle, Inc.
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. "
target: DBG UK
DBG is a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.
price ($mm)
rev ($mm)
$19
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 2/4/2016 via PR Newswire

Vencap Technologies, LLC, acquired The Allant Group, Inc.

synopsis: The Allant Group, Inc., an industry-leading provider of advanced data analytics and customer insights solutions, announced that its operations have been acquired by Vencap Technologies. Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies.
buyer: Vencap Technologies, LLC
Gaurav Issar is the CEO of Allant Group and a Board Member of Vencap Technologies. "
target parent: MidOcean Partners
target: The Allant Group, Inc.
Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies in the telecommunications, media, retail, publishing, financial services, travel/hospitality and transportation industries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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