Like PrecisionDemand

closed 5/22/2014 via BNC Analysis

PrecisionDemand merged with Adap.tv,

synopsis: AOL announced the acquisition of advanced TV audience targeting platform PrecisionDemand, which will be integrated into its Adap.tv system. PrecisionDemand is one of several start-ups and more established researchers that are utilizing Big Data to refine the way advertisers and agencies target TV advertising inventory.
buyer parent: AOL Inc.
buyer: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video. "
target: PrecisionDemand
PrecisionDemand is the first and only TV media agency with a solution for accurately targeting all TV and measuring its impact on sales. We know how to use 1st party data to pull the right levers to harness the promise of TV advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 7/18/2018 via PR Web

VideoAmp, acquired IronGrid Data Services, Inc.

synopsis: VideoAmp, a software and data solutions company, acquired IronGrid Data Services. IronGrid is a big data technology firm that provides technology platforms, marketers and media companies with access to secure and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
buyer: VideoAmp
VideoAmp is the software and data solutions company powering the convergence of linear TV and digital advertising. Their software solutions enable marketers and content owners to plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. "
target: IronGrid Data Services, Inc.
IronGrid Data Services is a big data technology firm that provides technology platforms, marketers and media companies with access to secure, anonymized, and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2017 via BNC Analysis

Wicks Group of Companies, acquired Screen Engine/ASI

synopsis: Screen Engine / ASI announced that The Wicks Group, a private investment firm, has completed a majority recapitalization of the company. Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
buyer: Wicks Group of Companies
The Wicks Group of Companies is a private equity firm that invests in lower-middle-market companies operating in the information, education and media industries. The firm uses a consistent investment strategy, partnering with experienced management teams to build businesses through acquisitions. "
target: Screen Engine/ASI
Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
price ($mm)
rev ($mm)
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EV / rev
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closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 9/29/2016 via Company Press Release

EurodataTV Worldwide, acquired TAPE Consultancy Ltd.

synopsis: EurodataTV Worldwide, the international audience analysis division of Mediamétrie, has acquired a 52% stake in TAPE Consultancy. TAPE’s primary focus is television programme content, and studying in depth the connection and interaction between content and the audience.
buyer parent: Médiamétrie - SA
buyer: EurodataTV Worldwide
Eurodata TV Worldwide provides audience ratings & telecast details of all TV programs broadcast on 5000 Channels over 5 continents. The information is provided directly by the research institutes which, like Médiamétrie in France, measure daily television audience ratings. "
target: TAPE Consultancy Ltd.
TAPE was founded in 1976, after starting life within an advertising agency. TAPE’s primary focus is television programme content, and studying in depth the connection and interaction between content and the audience.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 2/1/2016 via PR Newswire

Rentrak Corporation merged with comScore, Inc.,

synopsis: comScore, Inc., a global media measurement and analytics company, and Rentrak Corporation announced that the completion of their merger. Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information.
buyer: comScore, Inc. (SCOR:$368.82)
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. "
target: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere.
price ($mm)[EV]
$798 [$719]
rev ($mm)
$108
EBITDA ($mm)
EV / rev
7.1x
EV / EBITDA
announced 8/27/2015 via BNC Analysis

TAM Media Research Pvt. Ltd. will be merged with BARC India,

synopsis: BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers, and TAM India, a television audience measurement analysis company that provides media and consumer insights to various stakeholders of the media and entertainment industry in India, have announced a merger.
buyer: BARC India
BARC (Broadcast Audience Research Council) India is an industry body, to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. "
target: TAM Media Research Pvt. Ltd.
TAM Media Research Pvt. Ltd. is a television audience measurement analysis company that provides media and consumer insights to various stakeholders of the media and entertainment industry in India.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 10/26/2016 via BusinessWire

Kohlberg & Company, LLC, acquired MarketCast

synopsis: MarketCast, LLC, the leading provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that Kohlberg & Company LLC, has acquired the ownership interest in MarketCast held by RLJ Equity Partners, LLC and State Street Global Advisors.
buyer: Kohlberg & Company, LLC
Kohlberg & Company is a leading private equity firm with over 25 years of successful experience executing transformational strategies enabling middle market companies to enhance business efficiency, breadth, growth and scale. "
target parent: The RLJ Companies
target: MarketCast
Based in Los Angeles, with offices in New York, Boston, and London, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 2/5/2015 via PR Newswire

Vobile, Inc., purchased PPT Business from Rentrak Corporation

synopsis: Vobile announced it has acquired the Pay-Per-Transaction (PPT) business from Rentrak, a leader in precisely measuring movies and TV everywhere. The PPT revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
buyer: Vobile, Inc. (SEHK:3738:$15.23)
Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. "
seller: Rentrak Corporation (RENT:$115.67)
Rentrak is a leader in precisely measuring movies and TV everywhere. Their Pay-Per-Transaction (PPT) revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
price ($mm)
$7.00
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/20/2014 via PR Newswire

RLJ Equity Partners, acquired MarketCast

synopsis: RLJ Equity Partners, LLC, an affiliate of The RLJ Companies, announced its acquisition of MarketCast, LLC, a premier provider of strategic insights and analysis to marketers and researchers in the global entertainment industry. MarketCast works in collaboration with clients across the entertainment spectrum to test and optimize their content.
buyer parent: The RLJ Companies
buyer: RLJ Equity Partners
RLJ Equity Partners is a middle-market private equity firm focused on generating long-term capital appreciation by investing in profitable and growing businesses led by strong management teams. "
target parent: Shamrock Capital Advisors, Inc.
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
price ($mm)
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closed 6/8/2012 via PR Web

Shamrock Capital Advisors, Inc., acquired MarketCast

synopsis: MarketCast, a leading global entertainment research firm, announced that it was acquired by Shamrock Capital Growth Fund III. Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services serving the global entertainment industry.
buyer: Shamrock Capital Advisors, Inc.
Shamrock Capital Advisors is a Los Angeles based private equity firm with over $700 million of capital under management. The firm invests exclusively in the media, entertainment, and communications sectors. "
target parent: Reed Elsevier
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 4/2/2014 via PR Newswire

Kantar Media, acquired The Data Republic

synopsis: Kantar Media, a world leader in audience research announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media provides critical information that helps their clients make better decisions about communications. They enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. "
target: The Data Republic
The Data Republic is a specialist social TV analytics agency. It has developed a proprietary platform and suite of tools for monitoring and analysing real-time data across social media.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/12/2012 via BusinessWire

NM Incite, acquired SocialGuide

synopsis: Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, announced the acquisition of SocialGuide, a leading provider of social TV measurement, analytics and audience engagement solutions.
buyer parent: The Nielsen Company, Inc.
buyer: NM Incite
NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands. "
target: SocialGuide
SocialGuide is a leading provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide identifies, captures and organizes social buzz from Twitter in real time for every program aired across 232 of the most popular U.S. television channels.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2015 via PR Newswire

Stagwell Group, will acquire Nielsen National Research Group

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has signed a definitive agreement with Nielsen, to acquire National Research Group, provider of critical metrics in the weeks leading up to the release of Hollywood studios' movies. The Stagwell Group is a registered investment adviser and Stagwell Media is a private equity fund.
buyer: Stagwell Group
Stagwell is working to build an investment portfolio of marketing services companies. Their portfolio will only have one or two of each kind of agency from: digital media buying to market research to public relations and beyond to allow for true cooperation. "
target parent: The Nielsen Company, Inc.
target: Nielsen National Research Group
Nielsen National Research Group, Inc. provides market research and consulting services to the entertainment industry. The company engages in the testing of promotional materials, as well as in the marketing of motion pictures for theatrical release.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/3/2013 via BNC Analysis

Motion Picture Group, acquired Motion Picture Group

synopsis: Ipsos has sold its theatrical research division the Motion Picture Group (MPG) to a private investment company led by former Motion Picture Group President Vincent Bruzzese. Motion Picture Group offers a wide spectrum of research services covering all aspects of a film’s lifecycle, from pre-production through theatrical release and beyond.
buyer: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals. "
target parent: Ipsos S.A
target: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$215.10)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 5/22/2014 via BNC Analysis

PrecisionDemand merged with Adap.tv,

synopsis: AOL announced the acquisition of advanced TV audience targeting platform PrecisionDemand, which will be integrated into its Adap.tv system. PrecisionDemand is one of several start-ups and more established researchers that are utilizing Big Data to refine the way advertisers and agencies target TV advertising inventory.
buyer parent: AOL Inc.
buyer: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video. "
target: PrecisionDemand
PrecisionDemand is the first and only TV media agency with a solution for accurately targeting all TV and measuring its impact on sales. We know how to use 1st party data to pull the right levers to harness the promise of TV advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/22/2014 via BNC Analysis

PrecisionDemand merged with Adap.tv,

synopsis: AOL announced the acquisition of advanced TV audience targeting platform PrecisionDemand, which will be integrated into its Adap.tv system. PrecisionDemand is one of several start-ups and more established researchers that are utilizing Big Data to refine the way advertisers and agencies target TV advertising inventory.
buyer parent: AOL Inc.
buyer: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video. "
target: PrecisionDemand
PrecisionDemand is the first and only TV media agency with a solution for accurately targeting all TV and measuring its impact on sales. We know how to use 1st party data to pull the right levers to harness the promise of TV advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/6/2013 via BusinessWire

AOL Inc., acquired Adap.tv

synopsis: AOL Inc., a leading global Web services company, announced it has completed its acquisition of Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers.
buyer: AOL Inc. (AOL:$2,569.00)
AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. "
target: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. It's a unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video.
price ($mm)
$405
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BNC Analysis

DanAds, acquired Backbone Consulting AB

synopsis: DanAds, a leading provider of digital advertising self-service platforms in Sweden, has acquired Backbone Consulting, a Swedish developer of CRM/order management systems for the media industry. Backbone's main product, Backbone4Media, allows media sales organizations to get more precision in their sales and improve their sales margins.
buyer: DanAds
Founded in 2013, DanAds is a leading provider of digital advertising self-service platforms in Sweden. Their platforms features ad forecasting, one-to-one direct programmatic, targeting options and ad-tools for publishers and advertisers. "
target: Backbone Consulting AB
Backbone Consulting is a Swedish developer of CRM/order management systems for the media industry. Their main product, Backbone4Media, is an end-to-end solution for media sales organizations. Backbone4Media allows organizations to get more precision in their sales and improve their sales margins.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/10/2018 via BusinessWire

Amobee, Inc., acquired Videology, Inc.

synopsis: Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands, including Lexus, Kellogg’s, and Airbnb. "
target: Videology, Inc.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, they empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/19/2017 via PR Newswire

Algomizer, acquired Linkury Ltd.

synopsis: Algomizer, a public company traded on the Tel Aviv Stock Exchange and specializing in the online marketing field, signed an agreement and completed the acquisition of Linkury Ltd., provider of software monetization solutions.
buyer: Algomizer (TASE:ALMO:$0.21)
Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's. Their expert team of developers, analysts and online advertising experts develop innovative algorithmic tools for online advertising campaigns. "
target: Linkury Ltd.
Linkury supplies monetization solutions for software applications and content publishers across web, mobile and desktop. It delivers both B2C products using various user acquisition techniques and B2B platform services in the form of customized monetization tools.
price ($mm)
$11
rev ($mm)
$20
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA
closed 5/9/2016 via BNC Analysis

FreeWheel, acquired StickyADS.tv

synopsis: Comcast’s FreeWheel online-video division has acquired StickyAds.tv, a French company that provides tools and a private exchange for video publishers to sell ads programmatically.
buyer parent: Comcast Corporation
buyer: FreeWheel
FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Their technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. "
target: StickyADS.tv
StickyADS.tv is a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/13/2015 via PR Newswire

Zealot Networks, acquired AllScreen

synopsis: Zealot Networks, a digital-first media and entertainment company, announced the acquisition of AllScreen, a premium global video syndication company. AllScreen has reinvented how content is distributed across any device with their proprietary video formats and scalable syndication methods.
buyer: Zealot Networks
Zealot Networks, Inc. is a digital-first media and entertainment company poised to lead the next chapter in the ongoing evolution of digital media with its holistic approach to connecting entrepreneurs with brands and like-minded communities. "
target: AllScreen
AllScreen is reinventing video syndication by connecting users with engaging content across every device. AllScreen provides publishers and advertisers premium, scalable video distribution through its breakthrough, propriety syndication platforms.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2015 via PR Newswire

Mer Telemanagement Solutions Ltd., acquired Vexigo

synopsis: Mer Telemanagement Solutions Ltd (MTS) announced that it has acquired Vexigo Ltd., a privately-held Israeli-based software company supporting video advertising over the internet and mobile devices, which will continue to operate as a wholly-owned subsidiary of MTS.
buyer: Mer Telemanagement Solutions Ltd. (MTSL:$4.70)
Mer Telemanagement Solutions is a global provider of operations support systems (OSS) for comprehensive telecommunication management and customer care & billing solutions. MTS' OSS is a full-featured customized solution for telecommunications management and customer care & billing. "
target: Vexigo
Vexigo is a global provider of online video advertising software and services delivering compelling results through a propriety in-house technology and an easy-to-use and very effective publishing platform specifically designed for content publishers.
price ($mm)
$4.00
rev ($mm)
$3
EBITDA ($mm)
EV / rev
6.3x
EV / EBITDA
announced 10/20/2014 via Market Wire

Ooyala, will acquire Videoplaza

synopsis: Ooyala announced a definitive agreement to acquire Videoplaza, a leader in video advertising technology and monetization. Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices.
buyer parent: Telstra Corporation Limited
buyer: Ooyala
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala harnesses the power of big data to deliver TV-quality online video experiences globally, across every imaginable device. "
target: Videoplaza
Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by the most successful broadcasters and media companies in Europe and the Asia Pacific region to maximize video monetization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/20/2014 via BNC Analysis

DoubleClick Inc., acquired mDialog

synopsis: Google announced that it has acquired video advertising company mDialog and will incorporate their technology into DoubleClick. The company works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
buyer parent: Google Inc.
buyer: DoubleClick Inc.
DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression. "
target parent: Relay Ventures
target: mDialog
mDialog works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/6/2014 via BNC Analysis

Comcast Corporation, acquired FreeWheel

synopsis: Comcast Corp. has acquired FreeWheel Media Inc. FreeWheel helps media companies deliver ads in Web video. The company’s technology, which is used by traditional TV networks’ websites and online-only outlets, ensures that ads are seen by viewers they are aimed at.
buyer: Comcast Corporation (CMCSA:$104,254.00)
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is a video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. "
target: FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. FreeWheel’s solution set arms content owners and distributors with the tools and services they need to make the most money possible from video content.
price ($mm)
$360
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/6/2013 via BusinessWire

AOL Inc., acquired Adap.tv

synopsis: AOL Inc., a leading global Web services company, announced it has completed its acquisition of Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers.
buyer: AOL Inc. (AOL:$2,569.00)
AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. "
target: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. It's a unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video.
price ($mm)
$405
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/6/2011 via BusinessWire

24/7 Real Media, Inc., acquired Panache

synopsis: 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®. Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.
buyer parent: WPP Group, plc
buyer: 24/7 Real Media, Inc.
24/7 Real Media, Inc. provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. "
target: Panache
Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2011 via BusinessWire

Adobe Systems Incorporated, acquired Auditude Inc.

synopsis: Adobe Systems Incorporated, announced that it has acquired privately held Auditude Inc., a leader in video ad management and monetization technologies for premium publishers and media companies. Adobe also plans to integrate Auditude with the Adobe Digital Marketing Suite.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
For over 25 years, Adobe Systems Incorporated’s award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. "
target: Auditude Inc.
Auditude Inc. is a leader in video ad management and monetization technologies for premium publishers and media companies. It lets premium publishers and media companies efficiently create a high-quality, TV-like, multi-device advertising experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/12/2013 via BNC Analysis

Adslot Pty Ltd., will acquire Facilitate Digital

synopsis: Adslot has announced that it has entered into an agreement to acquire Facilitate Digital, which creates digital advertising and direct marketing solutions that emphasise simplicity, integration and flexibility for agencies, web publishers and marketers worldwide.
buyer: Adslot Pty Ltd. (ADJ:$4.33)
Adslot Pty Ltd. operates an automated auction based advertisement sales platform for display and video/TV advertisement inventory. It offers classifieds advertisement sales solutions for classifieds publishers to sell display advertisements against classifieds search keywords. "
target: Facilitate Digital (FAC:$5.98)
Facilitate Digital creates digital advertising and direct marketing solutions that emphasise simplicity, integration and flexibility for agencies, web publishers and marketers worldwide.
price ($mm)[EV]
$15 [$14]
rev ($mm)
$4
EBITDA ($mm)
EV / rev
3.7x
EV / EBITDA
closed 12/20/2018 via PR Newswire

FreakOut, inc, acquired Playwire Media

synopsis: FreakOut, a global marketing technology company, has acquired Playwire, a global technology company that specializes in maximizing advertising monetization for publishers. Playwire's platform empowers publishers and content providers to effectively encode, manage and deliver video content through a centralized CMS and global, multichannel CDN.
buyer: FreakOut, inc (TSE:6094:$142.75)
FreakOut Holdings, inc. operates as a marketing technology company in Japan and internationally. It offers Demand Side platform, a platform that maximizes the advertisement effectiveness of advertisers. FreakOut Holdings, inc. was founded in 2010 and is based in Tokyo, Japan. "
target: Playwire Media
Playwire is a global technology company that specializes in maximizing advertising monetization for publishers. The Playwire technology platform empowers publishers and content providers to effectively encode, manage and deliver video content through a centralized CMS and global, multichannel CDN.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/28/2018 via BNC Analysis

Bmax AS, will acquire Maxifier

synopsis: Bmax AS, a Norwegian company under incorporation controlled by John T. Sviland, will acquire a 70% stake in Maxifier from Cxense, the global leader in data management and personalization solutions. Maxifier is a global performance optimization solution that enables premium publishers and media companies to maximize the value of their inventory.
buyer: Bmax AS
Bmax AS is a Norwegian company under incorporation controlled by John T. Sviland. John T. Sviland is an experienced business developer and founder with demonstrated success in the information technology and services industry. "
target parent: Cxense
target: Maxifier
Maxifier is a global performance optimization solution that enables premium publishers and media companies to maximize the value of their inventory. Maxifier’s ADMAX technology suite helps increase advertising effectiveness by improving campaign and inventory performance to drive higher yields.
price ($mm)
$0.18*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/1/2015 via Yahoo, Inc.

Cxense, will acquire Maxifier

synopsis: Cxense ASA, a global data and personalization technology company , announced its intention to acquire leading ad optimization company Maxifier. Maxifier is used by premium publishers to visualize and optimize all direct sold premium advertising campaigns, freeing up ad operations teams time, whilst optimizing campaign performance.
buyer: Cxense (OB:CXENSE:$19.56)
Cxense helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for media and e-commerce businesses. "
target: Maxifier
Maxifier is the global leader in total performance optimization, enabling premium publishers and media companies to unlock and maximize the value of their inventory. Maxifier's ADMAX technology is specifically designed to optimize around premium, high-value inventory.
price ($mm)
$5.95
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/23/2020 via Company Press Release

Discovery Communications, Inc., acquired AdSparx

synopsis: Discovery, Inc., the global leader in real life entertainment, announced it has acquired the assets of AdSparx, the ad-tech start-up offering a cloud-based technology platform that provides server side in-stream dynamic ad insertion (DAI) across live and on-demand streaming.
buyer: Discovery Communications, Inc. (DISC.A:$10,780.00)
Discovery Communications satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Discovery reaches more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories. "
target: AdSparx
AdSparx is an ad-tech start-up offering a cloud-based technology platform that provides server side in-stream dynamic ad insertion (DAI) across live and on-demand streaming.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/11/2018 via PR Newswire

ZMG | Ruckus Factory, acquired Accelerated Media

synopsis: ZMG | Ruckus Factory acquired Accelerated Media. Accelerated Media is a full service media company, specializing in interactive advertising. Accelerated Media's Connected Ad Network ™ is an advanced TV ad platform, capable of inserting local and national advertising into companion applications found on Smart TVs and other connected/OTT devices.
buyer: ZMG | Ruckus Factory
ZMG | Ruckus Factory is a leader in news and lifestyle video creation. ZMG delivers in excess of 1,000 original, topical video stories each month to the most respected media sites around the world. "
target: Accelerated Media
Accelerated Media is a full service media company, specializing in interactive advertising. Accelerated Media's Connected Ad Network ™ is an advanced TV ad platform, capable of inserting local and national advertising into companion applications found on Smart TVs and other connected/OTT devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2017 via Market Wire

Inuvo, Inc., acquired Netseer

synopsis: Inuvo, Inc., an advertising technology and digital publishing company, announced that it had purchased substantially all the assets of Silicon Valley based NetSeer, Inc., a provider of visual monetization solutions for advertisers and publishers.
buyer: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo®, Inc. is an advertising technology and digital publishing business that serves hundreds of millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. "
target: Netseer
NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. ConceptGraph offers an accurate, nuanced picture of an audience's mindset resulting in a more precise and predictive targeting solution.
price ($mm)[EV]
$5.51 [$34.77]
rev ($mm)
$21
EBITDA ($mm)
EV / rev
3.2x
EV / EBITDA

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Rentrak Corporation

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FreeWheel

Adap.tv

Panache

Auditude Inc.

Facilitate Digital

Playwire Media

Maxifier

Maxifier

AdSparx

Accelerated Media

Netseer

Geography
Matching Companies
Ticker: NLSN
 
 
 
 
 
 
 
 
The Nielsen Company, Inc.
The Nielsen Company, Inc.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed.
year
2021
rev ($mm)
$6,311.00
EBITDA ($mm)
$1,210.00
EBIT ($mm)
$863.00
Net Income ($mm)
$585.00
Employees
43000
  • drill down
  • watch
Ticker: RUBI
 
 
 
 
 
 
 
 
The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2020
rev ($mm)
$188.11
EBITDA ($mm)
($8.62)
EBIT ($mm)
($44.57)
Net Income ($mm)
Employees
444
  • drill down
  • watch
Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: EB
 
 
 
 
 
 
 
 
Evvnt
Evvnt
Evvnt is a dynamic event marketing automation platform which syndicates events’ content to multiple event listing sites and calendars as a service. Evvnt provides ticketing, syndication, print, social, and email marketing services, while helping consumers find high quality, local events.
year
2020
rev ($mm)
$294.56
EBITDA ($mm)
($179.55)
EBIT ($mm)
($196.12)
Net Income ($mm)
Employees
1126
  • drill down
  • watch
Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: SEAC
 
 
 
 
 
 
 
 
SeaChange International
SeaChange International
Ranked among the top 250 software companies in the world, SeaChange International, Inc. enables transformative multiscreen video services through an open, cloud-based, intelligent software platform trusted by cable, telco and mobile operators globally.
year
2018
rev ($mm)
$68.39
EBITDA ($mm)
($8.00)
EBIT ($mm)
($11.35)
Net Income ($mm)
$2.24
Employees
286
  • drill down
  • watch
Ticker: MMZ
 
 
 
 
 
 
 
 
Mooter Media Limited
Mooter Media Limited
Mooter Media Limited develops and provides Internet advertising solutions for publishers and advertisers primarily in Australia.
year
2010
rev ($mm)
$0.19
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: PERI
 
 
 
 
 
 
 
 
Perion Network Ltd.
Perion Network Ltd.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences.
year
2020
rev ($mm)
$273.65
EBITDA ($mm)
$22.36
EBIT ($mm)
$16.99
Net Income ($mm)
$13.00
Employees
399
  • drill down
  • watch
Ticker: OTCPK:SING
 
 
 
 
 
 
 
 
SinglePoint
SinglePoint
SinglePoint is a full-service mobile technology and marketing provider. Their solutions that allow their clients to conduct business transactions, accept donations, and engage in communication through mobile devices. Their products connect companies to their markets by providing mobile technology.
year
2015
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: APPS
 
 
 
 
 
 
 
 
Digital Turbine Group, LLC.
Digital Turbine Group, LLC.
Digital Turbine innovates at the convergence of media and mobile communications, connecting mobile operators, OEMs, and publishers with app developers and advertisers. Its Mobile Delivery Platform powers user acquisition and engagement, operational efficiency, and monetization opportunities.
year
2020
rev ($mm)
$257.85
EBITDA ($mm)
$49.48
EBIT ($mm)
$46.18
Net Income ($mm)
$38.65
Employees
207
  • drill down
  • watch