Like Bidstalk

closed 5/28/2015 via PE Hub

AppLift, acquired Bidstalk

synopsis: AppLift, a leading mobile app marketing platform, announced the acquisition of Bidstalk, a self-service, white label mobile DSP based in Singapore with an additional R&D center in Bangalore, India. Bidstalk’s proprietary programmatic offering enables marketers to buy RTB-traded mobile inventory on a self-serve basis.
buyer: AppLift
AppLift is a global comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. "
target: Bidstalk
Founded in 2014, Bidstalk is a white label mobile advertising platform upon which ad agencies, advertisers, publishers and ad exchanges can build their mobile advertising business with absolutely zero investment on technology, to trade mobile ad inventory at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/14/2021 via GlobeNewswire

Intema Solutions, will acquire Advertiise Technologies Inc.

synopsis: Intema Solutions Inc. is to acquire all of the issued and outstanding securities of Advertiise Technologies Inc., an advertising marketplace that connects buyers and sellers of new & unique advertising opportunities as well as existing traditional advertising inventory across all advertising mediums.
buyer: Intema Solutions (TSXV:ITM:$0.15)
Intema is a publicly traded holding company that specializes in holding technological businesses in various technology sectors. They offer services in predictive marketing, behavioral email campaigns and custom integrations all aimed at helping optimize all client's business needs. "
target: Advertiise Technologies Inc.
Advertiise is an advertising marketplace that connects buyers and sellers of new & unique advertising opportunities as well as existing traditional advertising inventory across all advertising mediums.
price ($mm)
$0.74
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/5/2021 via Company Press Release

Magnite, will acquire SpotX, Inc.

synopsis: Magnite, the largest independent sell-side advertising platform, announced that it has entered into a definitive agreement to acquire SpotX from RTL Group. SpotX is one of the leading platforms shaping CTV and video advertising globally. SpotX enables media owners to monetize content across all screens and streams.
buyer: Magnite (RUBI:$188.11)
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. "
target parent: Bertelsmann SE & Co. KGaA
target: SpotX, Inc.
SpotX is the leading video advertising platform shaping digital video and the future of TV globally. The company’s solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory.
price ($mm)
$1,169
rev ($mm)
$171
EBITDA ($mm)
$35
EV / rev
6.8x
EV / EBITDA
33.4x
announced 2/4/2019 via GlobeNewswire

Taptica, will acquire RhythmOne plc

synopsis: Taptica, a global leader in advertising technologies, announced the acquisition of RhythmOne, a tech-enabled digital media company that connects online audiences with brands through premium content across devices.
buyer: Taptica (AIM:TAP:$289.31)
Taptica is a publicly traded, global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. "
target: RhythmOne plc (AIM:RTHM:$316.02)
RhythmOne is a tech-enabled digital media company that connects online audiences with brands through premium content across devices. Through its fully integrated programmatic platform, RhythmMax, the Company offers digital advertising inventory across owned, controlled and extended supply sources.
price ($mm)[EV]
$175 [$162]
rev ($mm)
$316
EBITDA ($mm)
$15
EV / rev
0.5x
EV / EBITDA
10.7x
closed 10/19/2016 via BNC Analysis

TrafficAvenue, acquired Cappture

synopsis: Based in Las Vegas and Montreal, TrafficAvenue has completed its acquisition of New York-based Cappture Demand Side Provider. Cappture offers white label ad servers and customized ad experiences in the U.S., Europe and Latin America markets.
buyer: TrafficAvenue
Traffic Avenue is a real time advertising trading platform using RTB (Real Time Bidding) standards. Advertisers and publishers can buy and sell traffic in an automated manner using accurate targeting rules. "
target: Cappture
Cappture is a demand side provider (DSP) that offers white label ad servers and customized ad experiences in the U.S., Europe and Latin America markets.
price ($mm)
rev ($mm)
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closed 6/15/2016 via BNC Analysis

Oi Media, acquired AdClever Solutions Private Limited

synopsis: Within a short span of getting funded and the joining of Praphul Misra as the Managing Director, Oi media has made its first strategic move by acquiring AdClever; a Pune based Software Company in the OOH (Out of Home) media space.
buyer: Oi Media
Oi Media provides OOH (out of home) Media & Experiential Marketing Services. Oi Media is based in India. "
target: AdClever Solutions Private Limited
AdClever Solutions Pvt Ltd was the first online platform for buying Outdoor Space in Pune, India. AdClever makes the buying and selling process of Outdoor Ad space easy and efficient by solving the outdated, fragmented and the expensive process of outdoor advertising through its digital platform.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/6/2016 via BNC Analysis

Gravity4, acquired ad2one Australia and New Zealand

synopsis: Gravity4 has acquired ad2one Australia and ad2one New Zealand. The company is Australia and New Zealand's largest independent premium digital advertising sales house. As they move to an increasingly digital world, their mission is to generate maximum revenue for brands from all of their digital assets.
buyer: Gravity4
Gravity4 delivers a high frequency marketing cloud that dramatically boosts digital marketing ROI across web, mobile, video, and social channels. Automation, simplicity, and design are the fundamental ingredients behind all the applications and solutions in the Gravity4 Marketing Cloud. "
target: ad2one Australia and New Zealand
ad2one is Australia and New Zealand's largest independent premium digital advertising sales house. As they move to an increasingly digital world, their mission is to generate maximum revenue for brands from all of their digital assets.
price ($mm)
rev ($mm)
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closed 12/18/2015 via PR Newswire

GroupM, acquired The Exchange Lab

synopsis: WPP's GroupM, the world's leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab is powered by Proteus, a creative and innovative trading platform which is integrated into demand side platforms.
buyer parent: WPP Group, plc
buyer: GroupM
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. "
target parent: BGF Fund
target: The Exchange Lab
The Exchange Lab is one company connected to the world's largest programmatic digital media marketplace. Their multi-platform solution unifies all of the top demand side platforms, marketing technologies and exchanges into a touch-point that drives the highest efficiency for advertisers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/18/2015 via PR Newswire

MediaMath, Inc., acquired Spree7

synopsis: MediaMath, creator of the TerminalOne Marketing Operating System for digital marketers, announced its acquisition of Spree7, a leading digital media consulting and programmatic implementation firm. The acquisition empowers MediaMath to drive programmatic media and data management solutions in Germany, Austria, and Switzerland.
buyer parent: Swisscom
buyer: MediaMath, Inc.
MediaMath is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System(TM). "
target parent: Swisscom
target: Spree7
Spree7 is a leading digital consulting and programmatic implementation firm operating in Germany, Austria and Switzerland. A specialised team of advisers and analysts, along with tracking, data and interface experts, design, program and manage campaigns with levels of granularity.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 9/14/2015 via PR Newswire

Vize Capital, acquired Bevo Media

synopsis: Bevo Media, a popular tracking platform and ad exchange in the performance marketing industry, has been acquired by Silicon Valley-based private equity firm Vize Capital. Bevo Media was one of the first third party click-tracking platforms made specifically for performance marketers.
buyer: Vize Capital
Vize Capital (VC) is a global investment firm with multi-million dollars in assets under management. VC manages assets through a variety of investment funds exclusively focusing on Internet businesses worldwide. "
target: Bevo Media
The Bevo Media Exchange is the first real time bidding exchange to buy and sell affiliate traffic. Integrated with their popular campaign tracking platform and their newly launched ad buying platform, the Bevo Media Exchange is an easier, more transparent way of buying performance marketing media.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 8/6/2015 via BusinessWire

Tremor Video, acquired TVN

synopsis: Tremor Video, Inc., the premium video marketplace elevating brand advertising effectiveness across all screens, announced it has acquired Australian-based, TVN, a leading provider of programmatic video advertising solutions in the Asia-Pacific (APAC) region.
buyer: Tremor Video (TRMR:$166.76)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
target: TVN
TVN believes in creating success for publishers by connecting buyers and sellers through technology. TVN has partnered with some of the largest broadcasters in Asia Pacific, and by working closely with the sell-side TVN can put together a good “go to market’ strategy that stimulates maximum demand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/5/2015 via PR Newswire

comScore, Inc., acquired Proximic

synopsis: comScore, Inc. announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers.
buyer: comScore, Inc. (SCOR:$368.82)
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. "
target: Proximic
Proximic offers several separate but complementary solutions for both ad buyers and sellers. Using Proximic's solutions, buyers can create customized targeting segments while sellers can normalize categorization and brand protection data across all of their web sites.
price ($mm)
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closed 12/15/2014 via BusinessWire

Yahoo! Inc., acquired BrightRoll Inc.

synopsis: Yahoo! Inc. and BrightRoll, Inc. announced it has acquired BrightRoll, a leading programmatic video advertising platform. BrightRoll is the industry’s leading programmatic video advertising platform for reaching audiences across desktop, mobile and connected TV.
buyer: Yahoo! Inc. (AABA:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: BrightRoll Inc.
BrightRoll is the industry’s leading programmatic video advertising platform for reaching audiences across desktop, mobile and connected TV. The company powers digital video advertising for the world’s largest brands, including 87 of the top 100 US advertisers.
price ($mm)
$640
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/18/2014 via PR Newswire

Sharethrough, acquired VAN

synopsis: Sharethrough, the leading feed monetization software for content publishers, announced that is has acquired the UK-based content platform, VAN. Sharethrough's acquisition of VAN will enable Sharethrough to immediately onboard VAN's publisher and brand clients, including the UKTV, BBC, Car Throttle and Phillips.
buyer: Sharethrough
Sharethrough is a feed monetization software for content publishers. The company's flagship publisher product, Sharethrough for Publishers, powers publisher's complete feed monetization strategy, including directly sold campaigns and 3rd party content across their entire suite of properties. "
target: VAN
VAN is a social video platform, providing technology and services to help agencies and brands create shareable video. VAN’s 4 core services are: #KittenCamp, TubeRank, Creator Network and Viral Ad Network.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/31/2014 via BusinessWire

RTL Group, acquired SpotXchange

synopsis: RTL Group, the leading European entertainment network, has acquired a 65 percent majority stake in SpotXchange, the Denver-based video advertising monetization company. SpotXchange was the first online advertising marketplace with an exclusive focus on video.
buyer parent: Bertelsmann AG
buyer: RTL Group (ENXTBR:RTL:$7,373.99)
RTL Group is the leading European entertainment network, with interests in 53 television channels and 27 radio stations and content production throughout the world. RTL Group’s families of TV channels are either the number one or number two in eight European countries. "
target parent: Booyah Networks
target: SpotXchange
SpotXchange is the trusted video advertising platform offering premium publishers holistic yield management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. SpotXchange is headquartered north of Denver.
price ($mm)
$144*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2013 via Market Wire

Centro, LLC, acquired SiteScout

synopsis: Centro, a provider of digital media software and services, announced the acquisition of SiteScout. SiteScout is a self-serve platform for buying banner ads on the web and on mobile devices. The company's easy-to-use platform, transparent reporting and real-time control deliver unparalleled performance for brands, marketers and agencies.
buyer: Centro, LLC
Centro provides the technology platform and services to ease the planning and buying of local online media for agencies throughout North America. Centro facilitates the buying and selling of online advertising among national, regional, and local agencies and thousands of local online publishers. "
target: SiteScout
SiteScout is the world's leading self-serve platform for buying banner ads on the web and on mobile devices. The company's easy-to-use platform, transparent reporting and real-time control deliver unparalleled performance for brands, marketers and agencies.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/15/2018 via BNC Analysis

Teddy Sagi, will acquire MobFox

synopsis: Tel Aviv-based, London-listed digital marketing company Matomy Media Group Ltd. has sold one of its main assets, European mobile advertising platform operator Mobfox Media Advertising GmbH, to a holding company owned by Teddy Sagi.
buyer: Teddy Sagi
Teddy Sagi is an Israel-born businessman. Sagi is the founder of the gambling software company Playtech and owner of London's Camden Market. "
target parent: Matomy Media Group
target: MobFox
Mobfox is a world-leading, data-driven mobile SSP (supply-side platform) and exchange, providing publishers with all the tools they need to manage their ad serving, data layers, and monetization stack efficiently, transparently, and automatically.
price ($mm)
$7.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/10/2014 via Market Wire

Publishers Clearing House Digital, acquired Plethora Mobile LLC

synopsis: Publishers Clearing House Digital announced the acquisition of Plethora Mobile LLC, a New York City based programmatic advertising platform. The capabilities include cross-platform targeting, social audience retargeting and audience extension for publishers.
buyer parent: Publishers Clearing House
buyer: Publishers Clearing House Digital
With more than 16 million unique visitors each month, Publishers Clearing House Digital is a leading interactive media and entertainment destination offering a broad range of products, digital entertainment and services to consumers. "
target: Plethora Mobile LLC
Established in 2011, Plethora Mobile is a 100% mobile media demand side platform. Their Real time Bidding technology allows brands, agencies and app developers to access over 270 billion targeted impressions across 220+ countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 10/28/2014 via PR Newswire

Matomy Media Group, acquired MobFox

synopsis: Matomy Media Group announces a strategic advancement in its digital performance-based advertising solution by acquiring Europe's leading mobile programmatic advertising platform, MobFox. Through this investment Matomy's clients and media partners will gain access to innovative mobile programmatic advertising solutions and more.
buyer: Matomy Media Group (LSE:MTMY:$68.34)
Matomy Media Group Ltd. is one of the world's leading digital performance-based advertising companies. Working across Web, social media and mobile platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results. "
target: MobFox
MobFox is a global leader in the multi-billion-dollar programmatic advertising industry, offering a one-stop, integrated mobile ad solution for publishers and advertisers.
price ($mm)
$17
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/4/2014 via BusinessWire

Millennial Media, acquired Nexage, Inc.

synopsis: Millennial Media, the leading independent mobile marketplace, has acquired Nexage, the mobile supply-side platform (SSP) and programmatic pioneer. Millennial Media’s historic leadership in the managed brand and performance advertising businesses is now complemented by a full programmatic platform.
buyer: Millennial Media (NYSE:MM:$285.27)
Millennial Media is the leading independent mobile advertising and data platform powering the app economy. Their technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. "
target: Nexage, Inc.
Nexage is a mobile supply-side platform that optimizes revenue for publishers and developers in the mobile media marketplace. They bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content.
price ($mm)
$108
rev ($mm)
$6
EBITDA ($mm)
EV / rev
17.6x
EV / EBITDA
closed 5/28/2015 via PE Hub

AppLift, acquired Bidstalk

synopsis: AppLift, a leading mobile app marketing platform, announced the acquisition of Bidstalk, a self-service, white label mobile DSP based in Singapore with an additional R&D center in Bangalore, India. Bidstalk’s proprietary programmatic offering enables marketers to buy RTB-traded mobile inventory on a self-serve basis.
buyer: AppLift
AppLift is a global comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. "
target: Bidstalk
Founded in 2014, Bidstalk is a white label mobile advertising platform upon which ad agencies, advertisers, publishers and ad exchanges can build their mobile advertising business with absolutely zero investment on technology, to trade mobile ad inventory at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/12/2019 via BNC Analysis

Media and Games Invest plc, acquired AppLift

synopsis: Media and Games Invest plc, a strategic investment-holding, that focuses on a buy, build, and sell strategy of fast-growing companies, has acquired Applift, a leading mobile ad tech company that empowers businesses to connect with customers in a mobile-first world by creating the next-generation platform for advertisers.
buyer: Media and Games Invest plc (XTRA:BCK:$164.02)
Media and Games Invest plc (MGI) is a strategic investment-holding, that focuses on a buy, build, and sell strategy of fast-growing companies. The MGI portfolio companies are growing via acquisitions plus organic growth and new technologies are actively used. "
target: AppLift
Applift is a leading mobile ad tech company that empowers businesses to connect with and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/28/2015 via PE Hub

AppLift, acquired Bidstalk

synopsis: AppLift, a leading mobile app marketing platform, announced the acquisition of Bidstalk, a self-service, white label mobile DSP based in Singapore with an additional R&D center in Bangalore, India. Bidstalk’s proprietary programmatic offering enables marketers to buy RTB-traded mobile inventory on a self-serve basis.
buyer: AppLift
AppLift is a global comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. "
target: Bidstalk
Founded in 2014, Bidstalk is a white label mobile advertising platform upon which ad agencies, advertisers, publishers and ad exchanges can build their mobile advertising business with absolutely zero investment on technology, to trade mobile ad inventory at scale.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/19/2015 via Market Wire

AppLift, acquired Appiris

synopsis: AppLift, the mobile games marketing platform, announced that it has acquired appiris, a mobile user acquisition platform focused on non-gaming apps. It helps app advertisers outside of the gaming vertical to acquire loyal users on a performance basis. Clients include Makemytrip, Lyft, Myntra, OLX, and Paltalk.
buyer: AppLift
AppLift is a comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. "
target: Appiris
Appiris is a mobile user acquisition platform focused on non-gaming apps. It helps app advertisers outside of the gaming vertical to acquire loyal users on a performance basis. Clients include Makemytrip, Lyft, Myntra, OLX, and Paltalk.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/12/2019 via BNC Analysis

Media and Games Invest plc, acquired AppLift

synopsis: Media and Games Invest plc, a strategic investment-holding, that focuses on a buy, build, and sell strategy of fast-growing companies, has acquired Applift, a leading mobile ad tech company that empowers businesses to connect with customers in a mobile-first world by creating the next-generation platform for advertisers.
buyer: Media and Games Invest plc (XTRA:BCK:$164.02)
Media and Games Invest plc (MGI) is a strategic investment-holding, that focuses on a buy, build, and sell strategy of fast-growing companies. The MGI portfolio companies are growing via acquisitions plus organic growth and new technologies are actively used. "
target: AppLift
Applift is a leading mobile ad tech company that empowers businesses to connect with and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/7/2019 via GlobeNewswire

Enthusiast Gaming Inc., acquired Steel Media Ltd.

synopsis: Enthusiast Gaming, a vertically integrated video game and esports company, has acquired Steel Media, a leading mobile gaming and live events company. Enthusiast Gaming is the largest gaming network in the U.S., and the acquisition of Steel Media adds 20 mobile gaming websites and 25 live mobile events worldwide to its media and events business.
buyer: Enthusiast Gaming Inc. (TSXV:EGLX:$31.80)
Enthusiast Gaming a vertically integrated video game and esports company comprised of three main pillars: Media, Events, and Esports. Their digital media platform includes +100 gaming related websites and 900 YouTube channels which collectively reach 150 million visitors monthly. "
target: Steel Media Ltd.
Steel Media Limited is the largest mobile gaming network in the world, which holds a significant portfolio of consumer and B2B websites, and a series of successful global live networking events. They are based in the UK.
price ($mm)
$2.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2017 via Company Press Release

Digi117 Ltd., acquired GoWide

synopsis: GoWide has been acquired by Digi117, an IT consulting and software engineering company based out of Vancouver, Canada. GoWide is a top-notch mobile ad platform that puts all advertising solutions in one place. GoWide's services help app owners and agencies to bring in high quality leads and publishers to monetize inventory.
buyer: Digi117 Ltd.
DIGI117 is an IT Consulting & Software Engineering company. They work to assist clients with achieving top line growth and bottom line savings by connecting them to the best IT talent available on the market and supporting and advising on their strategic talent and software development initiatives. "
target: GoWide
GoWide is a worldwide mobile ad platform which specializes in user acquisition initiatives. Their services support app owners and agencies so that they can bring in high-quality leads and publishers to monetize inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/13/2016 via PR Newswire

glispa GmbH, acquired Avocarrot

synopsis: Glispa Global Group announced the acquisition of Avocarrot, to further bolster its native advertising monetization business for app developers. Avocarrot is a high-growth native advertising Supply-Side Platform leveraging programmatic advertising and Real-Time-Bidding technologies to help automate the buying and selling of mobile advertising.
buyer parent: Market Tech
buyer: glispa GmbH
Glispa Global Group is a mobile marketing ad tech company empowering clients to activate global audiences and move markets. Glispa partners with global advertisers, app developers and publishers, enabling them to reach their used acquisition and monetization goals. "
target: Avocarrot
Avocarrot is a programmatic SSP and Ad Exchange focused on in-app native advertising. The company is focused on building highly automated self-serve tools which have enabled thousands of publishers to monetize more effectively.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/29/2016 via BNC Analysis

Billy Mobile, acquired Julius

synopsis: Billy Mobile, a fast performance Ad Exchange focused on providing a real-time ad serving solution in the mobile space, has acquired Julius, an ´App Promotion Platform´ and curator of apps for enthusiasts. It promotes them on its apps and communities worldwide achieving high conversions and high value users by using advanced engagement technologies.
buyer: Billy Mobile
Billy Mobile is a fast performance Ad Exchange focused on providing a real-time ad serving solution in the mobile space. Its proprietary technology has been specifically engineered to upscale results with great speed by matching relevant advertisers with high-traffic publishers. "
target: Julius
Julius is an "App Promotion Platform" that curates apps for enthusiasts and promotes them on its apps and communities worldwide, achieving high conversions and high value users by using advanced engagement technologies offering in-app rewards to users.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/4/2016 via BNC Analysis

Rocket10, acquired Everyads Inc.

synopsis: Mobile marketing agency Rocket10 has purchased Everyads, an advertising platform for mobile applications. Everyads is a mobile advertising network that drives ROI positive cost-per-install campaigns for app developers and advertisers.
buyer: Rocket10
Rocket10 is a leading mobile marketing agency. They cooperate with the majority of the world's publishers, sites and affiliate programs. They only work with interesting publishers and unique traffic sources. As a result, their customers receive more than one million installs per month. "
target: Everyads Inc.
Everyads is a mobile advertising network that drives ROI positive cost-per-install campaigns for app developers and advertisers. They have more than 1000 direct publishers and 500,000 monthly fully tracked downloads.
price ($mm)
$1.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/20/2016 via BNC Analysis

Mobite Media Group, acquired Vinko Advertising Ltd.

synopsis: Mobite Media, an Israel-based affiliate network specializing in delivering large scales of high quality traffic worldwide, has acquired Israeli startup Vinko Advertising. Vinko is an advertising network driven by a highly experienced and dedicated team of experts in the digital marketing industry, with a focus on mobile apps.
buyer: Mobite Media Group
Mobite is an affiliate network specializing in delivering large scales of high quality traffic, worldwide. Mobite addresses two primary challenges in the mobile industry: Monetization and Distribution. Mobite has succeeded in generating millions of conversions, and continues to grow everyday. "
target: Vinko Advertising Ltd.
Vinko Advertising is a young, innovative and motivated advertising network driven by a highly experienced and dedicated team of experts in the digital marketing industry. The company's focus is in the mobile apps world, and each day they strive to be the best in their field.
price ($mm)
$1.70
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/6/2015 via Market Wire

RockYou, acquired PlayHaven

synopsis: RockYou, a leading interactive media company, announced it has acquired PlayHaven, a successful mobile ad network, from parent company Science. With RockYou already ranked in the Top 10 of comScore's Top 100 Video Properties on the web, the acquisition of PlayHaven will turbocharge its ongoing expansion into mobile.
buyer: RockYou
RockYou is an interactive media company that delivers deeply engaging entertainment to 80 million+ consumers on mobile, Facebook, and the web. RockYou's portfolio of free-to-play games includes dozens of company-owned and partner titles across key genres and demographics. "
target parent: Science Inc.
target: PlayHaven
PlayHaven operates a leading performance-based mobile ad network offering mobile app developers solutions to improve the performance of their user acquisition and monetization campaigns with advertising. PlayHaven consistently delivers quality players from the best games-focused ad network.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/19/2015 via Market Wire

AppLift, acquired Appiris

synopsis: AppLift, the mobile games marketing platform, announced that it has acquired appiris, a mobile user acquisition platform focused on non-gaming apps. It helps app advertisers outside of the gaming vertical to acquire loyal users on a performance basis. Clients include Makemytrip, Lyft, Myntra, OLX, and Paltalk.
buyer: AppLift
AppLift is a comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. "
target: Appiris
Appiris is a mobile user acquisition platform focused on non-gaming apps. It helps app advertisers outside of the gaming vertical to acquire loyal users on a performance basis. Clients include Makemytrip, Lyft, Myntra, OLX, and Paltalk.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/13/2014 via Market Wire

Unity Technologies, will acquire Applifier

synopsis: Unity Technologies, creators of the Unity multiplatform engine and development tools, announced that it will acquire Applifier, one of the world's largest and most successful mobile game service providers. Applifier enables mobile game developers to more effectively acquire and monetize audience through a comprehensive suite of tools.
buyer: Unity Technologies (:$772.45)
Unity Technologies ApS provides a 3D game development tool. Its tool enables the creation of online content that provides the newest games on the console market. The company also provides Unity Asset Server, an integrated version control solution for all Unity assets and scripts. "
target: Applifier
Applifier enables mobile game developers to more effectively acquire and monetize audience through a comprehensive suite of tools, including Everyplay® Replays and Everyplay® GameAds.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/7/2011 via BusinessWire

Crisp Media, acquired Smart Device Media, Inc.

synopsis: Two leading mobile advertising organizations, Crisp Media and Smart Device Media, have combined to create a full-service mobile advertising powerhouse. This combination brings together Crisp’s market leading, rich media advertising platform with Smart Device Media’s unparalleled media marketplace of targeted, brand safe, premium inventory.
buyer: Crisp Media
Crisp Media is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. It offers Crisp Engage, an interactive ad platform designed to deliver the slickest ads to multiple screens. "
target: Smart Device Media, Inc.
Smart Device Media is a leading provider of mobile, premium display, special interest advertising channels. The company offers brand marketers the ability to reach premium, targeted audiences at scale within high-quality editorial environments.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/9/2015 via BNC Analysis

gamigo AG, acquired POGED GmbH

synopsis: gamigo AG has acquired POGED GmbH. The company develops a platform with tracking technology that interprets user activities from their first click at POGED to the path taken into a game up until the very first transaction (customer journey), enabling a customized sales pitch and optimization of customer acquisition costs.
buyer: gamigo AG (WKN:A1TNJY:$0.00)
gamigo AG is one of the leading gaming companies in Europe and North America. gamigo was one of the first companies to discover the booming market segment of online games and published the first MMOG that was completely localized into German as early as 2000. "
target: POGED GmbH
Since its founding in 2011, POGED GmbH has operated one of the leading international traffic networks for online and mobile games. By developing a proprietary tracking technology, POGED generates new users for a portfolio of more than 250 games - to over 5 million players today.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/2/2014 via BNC Analysis

Crobo GmbH, acquired TrafficCaptain GmbH

synopsis: Crobo, the Berlin-based games performance marketing platform, is acquiring its Hamburg neighbourTrafficCaptain, which runs a games performance — or affiliate — network. The company offers ads and content for gamers (MMORPG, strategy or casual games). The company runs international campaigns in Europe and America.
buyer: Crobo GmbH
Crobo is a full-service online gaming company that combines expertise in all forms of online marketing. They own trademarked delivery and analytic technologies to acquire valuable gaming users through a wide variety of media channels. "
target parent: iVentureCapital
target: TrafficCaptain GmbH
TrafficCaptain.com is an affiliate network with performance-based campaigns for browser and mobile games, which offers ads and content for gamers (MMORPG, strategy or casual games). TrafficCaptain runs international campaigns in Europe and America.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BusinessWire

Ziff Davis, Inc., acquired IGN Entertainment, Inc.

synopsis: j2 Global, Inc. announced that its Ziff Davis, Inc. subsidiary has acquired IGN Entertainment, a leader in video game, entertainment and men’s lifestyle content, from News Corporation. The acquisition provides j2 with a group of world-class digital properties.
buyer parent: j2 Global, Inc.
buyer: Ziff Davis, Inc.
Ziff Davis, Inc. is a leading digital media company specializing in the technology market, reaching over 50 million in-market buyers every month. Ziff Davis sites feature trusted reviews of the newest and hottest tech products, news, commentary, tech deals and much more. "
target parent: News Corporation
target: IGN Entertainment, Inc.
IGN Entertainment is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reach more than 57 million unique users worldwide, according to Internet audience measurement firm comScore.
price ($mm)
$45
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/29/2012 via PR Newswire

Sony Computer Entertainment Inc., will acquire Gaikai, Inc.

synopsis: Sony Computer Entertainment announced that it entered into a definitive agreement to acquire Gaikai Inc., the world's leading interactive cloud-based gaming company. Through the acquisition, SCE will establish a new cloud service, ensuring that it continues to provide users with truly innovative and immersive interactive entertainment experiences.
buyer parent: Sony Corporation
buyer: Sony Computer Entertainment Inc.
Sony Computer Entertainment Inc. manufactures, distributes, develop and markets the PlayStation®2 computer entertainment system, the PSP® handheld entertainment system, the PlayStation®3 computer entertainment system and the PlayStation®Vita portable entertainment system. "
target: Gaikai, Inc.
Gaikai is a next generation video game streaming platform that utilizes cloud-based gaming technology, allowing users to play major PC and console games instantly, with one click. No download or install required. Users are presented with an offer to try the game or app before buying it.
price ($mm)
$380
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2012 via BNC Analysis

Tencent Holdings Ltd., acquired ZAM, LLC

synopsis: Europe-based game community announced that it was acquired by Tencent Holdings Limited. As a game community, ZAM contains some mainstream games from Europe and America, such as World of Warcraft, EQ and Final Fantasy, and each of the games has a sub-website.
buyer: Tencent Holdings Ltd. (SEHK:700:$70,260.21)
Tencent aims to enrich the interactive online experience of Internet users by providing a comprehensive range of Internet and wireless value-added services. Through its various online platforms, Tencent services the largest online community in China. "
target: ZAM, LLC
ZAM Media operates the largest and longest running family of sites dedicated to information and community for the Massively Multiplayer Online gamer. ZAM’s family of sites includes Wowhead, Thottbot, Allakhazam, ZAM, MMOUI and Tankspot.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/20/2011 via Market Wire

Live Gamer, Inc., acquired gamerDNA Media

synopsis: Live Gamer announced that it has acquired New York-based video game ad network gamerDNA Media. Reaching over 48 million total unique monthly visitors worldwide, gamerDNA Media has helped blue chip advertisers such as Blizzard, Best Buy, and KFC acquire new customers and educate audiences about their brands.
buyer: Live Gamer, Inc.
Live Gamer is the world's first combined digital commerce and advertising platform. It has an advanced microtransaction and virtual economy engine, global payment gateways, a worldwide ad network and a video incentive advertising platform. "
target: gamerDNA Media
GamerDNA Media is a digital advertising firm that represents the top gaming sites, delivering views and visibility to the largest reach of a key demographic of grassroots trend-setters: Hard-core gamers, typically males though increasingly females ages 18-44.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 2/23/2010 via PR Newswire

TechWeb, acquired Game Advertising Online

synopsis: The UBM TechWeb Game Network, a division of London-headquartered United Business Media has announced a key acquisition expanding its services to game creators and gaming website publishers, adding the online game advertising network Game Advertising Online (GAO) to its portfolio.
buyer: TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. "
target: Game Advertising Online
Game Advertising Online, the ad network, which has been running since 2006, now reaches 50 million unique viewers and serves more than two billion impressions a month.
price ($mm)
$0.90
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/13/2007 via

MPLC, Inc., merged with New Motion, Inc.

synopsis: MPLC, Inc. has executed a letter of intent which sets forth the preliminary terms and conditions of a proposed acquisition of New Motion, Inc. In connection with the acquisition, MPLC will acquire all of the outstanding capital stock of New Motion, and in exchange, the stockholders of New Motion will acquire approximately 83.7% of the MPLC stock.
buyer: MPLC, Inc.
At present, MPLC has no sources of revenue and has no specific business plan or purpose. MPLC's business plan is to seek a business combination. As a result, MPLC is a "blank check" or "shell" company. "
target: New Motion, Inc.
Atrinsic is one of the leading digital advertising and marketing services companies in the United States. Atrinsic’s content is organized into four strategic content groups - digital music, casual games, interactive contests, and communities/lifestyles.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/29/2016 via BNC Analysis

Mobvista, will acquire nativeX LLC

synopsis: Mobvista, a company that specializes in global mobile advertising and overseas game publishing, has agreed to acquire NativeX, a company that is the leading ad technology for mobile games and is re-inventing in-app advertising with beautiful native ad experiences.
buyer: Mobvista
Mobvista specializes in global mobile advertising and overseas game publishing. As the industry-leading mobile advertising platform, Mobvista covers worldwide mobile users, reaching 10 billions of daily impressions through boosting technology innovation and excellent customized service. "
target: nativeX LLC
NativeX is the leading ad technology for mobile games and is re-inventing in-app advertising with beautiful native ad experiences. NativeX offers developers a holistic approach to monetization, through a wide range of both reward and non-reward ad formats.
price ($mm)
$25
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Matching Companies
Ticker: AIM:TAP
 
 
 
 
 
 
 
 
Taptica
Taptica
Taptica is a global end-to-end mobile advertising platform + Facebook & Instagram Marketing Partner that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today.
year
2018
rev ($mm)
$289.31
EBITDA ($mm)
$38.16
EBIT ($mm)
$23.39
Net Income ($mm)
$15.85
Employees
122
  • drill down
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Ticker: IZEA
 
 
 
 
 
 
 
 
IZEA, Inc.
IZEA, Inc.
IZEA is the pioneer of Social Sponsorship. The company builds cloud-based marketplaces that connect Brands with Creators who blog, tweet, pin, and post on their behalf. Brands receive influential consumer content and engaging shareable stories that drive awareness.
year
2018
rev ($mm)
$20.60
EBITDA ($mm)
($5.01)
EBIT ($mm)
($5.93)
Net Income ($mm)
Employees
125
  • drill down
  • watch
Ticker: CSE: SPO
 
 
 
 
 
 
 
 
SponsorsOne Inc.
SponsorsOne Inc.
SponsorsOne is positioning itself to become the leader in the next evolution of digital marketing with the SponsorsCloud platform for social sponsorship and commerce. The SponsorsCloud enables one-to-one, authentic engagement between brands, influencers and their social networks.
year
2014
rev ($mm)
EBITDA ($mm)
($1.83)
EBIT ($mm)
($1.84)
Net Income ($mm)
Employees
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Ticker: ATRN
 
 
 
 
 
 
 
 
Atrinsic
Atrinsic
Atrinsic is one of the leading digital advertising and marketing services companies in the United States. Atrinsic’s content is organized into four strategic content groups - digital music, casual games, interactive contests, and communities/lifestyles.
year
2009
rev ($mm)
$69.09
EBITDA ($mm)
($7.87)
EBIT ($mm)
($11.57)
Net Income ($mm)
Employees
144
  • drill down
  • watch
Ticker: ALGCM
 
 
 
 
 
 
 
 
Groupe Concoursmania
Groupe ConcoursMania is a French specialist of online marketing games. The group provides advertisers with innovative online marketing technologies and services, based on games mechanics. They also manage a wide portfolio of casual gaming websites.
year
2014
rev ($mm)
$22.87
EBITDA ($mm)
$2.95
EBIT ($mm)
$2.36
Net Income ($mm)
Employees
83
  • drill down
  • watch
Ticker: TSXV:EGLX
 
 
 
 
 
 
 
 
Enthusiast Gaming Inc.
Founded in 2014, Enthusiast is the fastest-growing online community of video gamers. Through the Company’s unique acquisition strategy, it has a platform of over 70 owned and affiliated websites and currently reaches over 75 million monthly visitors with its unique and curated content.
year
2020
rev ($mm)
$31.80
EBITDA ($mm)
($16.47)
EBIT ($mm)
($19.82)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: JASDAQ:6175
 
 
 
 
 
 
 
 
Net Marketing Co., Ltd.
Net Marketing Co., Ltd.
Net Marketing Co.,Ltd. is a Japan-based company that provides affiliate advertising services to various businesses. The company also provides an online matchmaking and dating service through their Omiai mobile app.
year
2016
rev ($mm)
$79.05
EBITDA ($mm)
EBIT ($mm)
$2.46
Net Income ($mm)
$1.58
Employees
98
  • drill down
  • watch
Ticker: ASX:MKB
 
 
 
 
 
 
 
 
MOKO.mobi Limited
MOKO.mobi Limited
MOKO Social Media is at the forefront of the next generation in social media, providing innovative products and content to enable communities to engage and interact. MOKO provides tailored content for high value, niche user groups.
year
2016
rev ($mm)
$0.88
EBITDA ($mm)
($12.25)
EBIT ($mm)
($12.59)
Net Income ($mm)
Employees
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Ticker: CRWG
 
 
 
 
 
 
 
 
CrowdGather, Inc.
CrowdGather, Inc.
CrowdGather provides a highly interactive and informational social network for members, a management and revenue-sharing resource for third-party forum owners, and a largely untapped advertising network for marketers worldwide.
year
2014
rev ($mm)
$1.69
EBITDA ($mm)
($1.94)
EBIT ($mm)
($2.09)
Net Income ($mm)
Employees
9
  • drill down
  • watch
Ticker: BIT:TB
 
 
 
 
 
 
 
 
Triboo S.p.A.
Triboo S.p.A.
Triboo, public company listed on AIM, is the Digital Transformation Factory that supports clients in developing & managing their digital activities worldwide. Triboo is the "one stop solution" able to foster the digital trasformation process for its clients, through an integrated offer of services.
year
2018
rev ($mm)
$75.15
EBITDA ($mm)
$4.26
EBIT ($mm)
$2.15
Net Income ($mm)
$1.97
Employees
1
  • drill down
  • watch
Ticker: OM:SPEQT
 
 
 
 
 
 
 
 
Speqta AB
Speqta AB
Speqta is a performance marketing company in Sweden. Speqta is a digital media house that owns and operates a leading international advertising network as well as several digital products and services within the performance-based marketing of e-commerce stores.
year
2019
rev ($mm)
$10.29
EBITDA ($mm)
$0.91
EBIT ($mm)
$0.30
Net Income ($mm)
$0.03
Employees
0
  • drill down
  • watch
Ticker: TDCH
 
 
 
 
 
 
 
 
30DC Inc.
30DC Inc.
30DC, Inc. provides online marketing tools and platforms for the monetization of digital content. Created by Edward Dale, 30DC, Inc.’s focus is on the building, management and acquisition of international Web 2.0-based sales and marketing companies.
year
2015
rev ($mm)
$1.36
EBITDA ($mm)
($0.44)
EBIT ($mm)
($0.52)
Net Income ($mm)
Employees
11
  • drill down
  • watch
Ticker: MXMI
 
 
 
 
 
 
 
 
Max Media Group
Max Media Group
Max Media Group, Inc. is a developer of online integrated digital publishing/distribution platforms for high-end internet consumer segments. Max Media's mission is to be the premier operator and developer of low cost high revenue online integrated publishing/interactive social networks.
year
2010
rev ($mm)
$259.93
EBITDA ($mm)
$25.71
EBIT ($mm)
$19.22
Net Income ($mm)
$12.73
Employees
1892
  • drill down
  • watch
Ticker: KOSE:A1817
 
 
 
 
 
 
 
 
NHN Corporation
NHN is a global IT company with an expansive IT-based business portfolio. NHN offers a wide array of services, including game, webtoon, music, advertisement, commerce, fintech, cloud, and entertainment based on its expertise in IT operation as well as its technology and service operation skills.
year
2013
rev ($mm)
$580.79
EBITDA ($mm)
$131.99
EBIT ($mm)
$111.99
Net Income ($mm)
$40.48
Employees
2532
  • drill down
  • watch
Ticker: SZSE:300494
 
 
 
 
 
 
 
 
Century Network
Century Network
Century Network is a Chinese company primarily engaged in online entertainment platforms, e-sports, and game operations. Century provides management software for the internet cafe industry. They also operate gaming websites and e-sports platforms.
year
2019
rev ($mm)
$72.26
EBITDA ($mm)
$1.80
EBIT ($mm)
$1.11
Net Income ($mm)
$5.50
Employees
0
  • drill down
  • watch
Ticker: MOMO
 
 
 
 
 
 
 
 
Momo Inc.
Momo is a leading mobile social networking platform in China. Momo enables users to connect with each other and expand relationships from online to offline. Users can maintain and strengthen their relationships through private and group communication tools, content creation and sharing functions.
year
2017
rev ($mm)
$1,178.03
EBITDA ($mm)
$352.56
EBIT ($mm)
$342.15
Net Income ($mm)
$304.84
Employees
924
  • drill down
  • watch
Ticker: FB
 
 
 
 
 
 
 
 
Facebook
Facebook
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world.
year
2020
rev ($mm)
$78,975.00
EBITDA ($mm)
$30,221.00
EBIT ($mm)
$23,754.00
Net Income ($mm)
$25,276.00
Employees
56653
  • drill down
  • watch
Ticker: SEHK:700
 
 
 
 
 
 
 
 
Tencent Holdings Ltd.
Tencent Holdings Ltd.
Tencent Holdings Limited is an investment holding company involved in providing internet and mobile value-added services (VAS), online advertising services and e-commerce transactions services
year
2020
rev ($mm)
$70,260.21
EBITDA ($mm)
$25,367.11
EBIT ($mm)
$18,437.35
Net Income ($mm)
$18,893.41
Employees
77592
  • drill down
  • watch