Like Inside Social

closed 9/2/2015 via BNC Analysis

Simply Measured, acquired Inside Social

See 201 Comparable Transactions
synopsis: Simply Measured, the leading social media analytics solution, announced the acquisition of marketing analytics company, Inside Social. Inside Social helps marketers connect social sharing and engagement to customer lifetime value, loyalty, conversion and revenue.
buyer: Simply Measured
Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, and optimize activities. "
 target parent: TechStars
target: Inside Social
Inside Social is the leading solution for connecting the value of social to key business metrics like revenue, loyalty, and Lifetime Value (LTV). Inside Social helps marketers prove and improve their social ROI by identifying the content, channels, and audiences that drive real value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/20/2021 via BNC Analysis

NowVertical, will acquire Affinio

See 197 Comparable Transactions
synopsis: NowVertical Group Inc., a global big data software and services company, will acquire Canada-based Affinio Inc., an audience insights and privacy-safe customer analytics platform. The acquisition will expand NOW's position in the enterprise marketing vertical and provide additional privacy-safe data analytic capabilities to the company's platform.
buyer: NowVertical (TSXV:NOW:$0.62)
NowVertical is a global data analytics software and services company whose mission is to help customers win in the digital economy by providing invaluable tools to make data-informed decisions through diagnostic, predictive, or prescriptive models. "
 target: Affinio
Based in Canada, Affinio is an audience insights and privacy-safe customer analytics platform. Affinio helps global brands and marketers leverage social media data to uncover previously unknown affinity groupings and then build insightfully targeted campaigns by mapping their audiences' interests.
price ($mm)
$7.30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/28/2021 via PR Newswire

Shutterstock, Inc., acquired Shotzr

See 228 Comparable Transactions
synopsis: Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, has acquired Shotzr, a company that helps clients powers customer acquisition through AI-driven programmatic campaigns.
buyer: Shutterstock, Inc. (NYSE:SSTK:$789.27)
Shutterstock is a global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies. Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, and music. "
 target: Shotzr
Shotzr helps clients identify their customer, and then identify with them through contextual imagery that matches their audience targeting. Whether they're doing Facebook campaigns, social media, or SEM landing pages, Shotzr provides them with all the imagery they need for digital marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2017 via BusinessWire

Sprout Social, acquired Simply Measured

See 197 Comparable Transactions
synopsis: Sprout Social, a global provider of social media management, analytics and advocacy solutions, has acquired industry-leading social analytics firm, Simply Measured. Simply Measured helps marketers measure everything from conversations to conversions, so they can prove social’s impact and improve performance.
buyer: Sprout Social
Sprout Social is a social media management tool created to help businesses grow their social media presence. The web application integrates with multiple social networks where consumers are engaging with businesses and brands. "
 target: Simply Measured
Founded in 2010 and headquartered in Seattle, Simply Measured helps marketers measure everything from conversations to conversions, so they can prove social’s impact and improve performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/25/2017 via PR Newswire

Synthesio, acquired Social Karma

See 230 Comparable Transactions
synopsis: Synthesio, the leading global Social Intelligence and Social Listening platform, announced that it is continuing to build its global, industry leading Social Analytics suite, with the acquisition Social Karma, an audience insights and engagement analytics solutions provider.
buyer: Synthesio
Synthesio is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. "
 target: Social Karma
Social Karma is an audience insights and engagement analytics solutions provider. Social Karma develops SaaS platforms that allow marketers to measure, compare and optimise their performance on social networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/15/2014 via PR Web

Cision AB, Vocus, Inc., acquired Visible Technologies

See 197 Comparable Transactions
synopsis: Vocus, Inc. and Cision, leading global providers of cloud-based public relations software have been brought together by private equity firm GTCR, announced the acquisition of Visible Technologies. Visible is a worldwide market leader in social media listening and analytics, insights and engagement.
buyer: Cision AB (:$739.91)
buyer: Vocus, Inc.
Vocus is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. "
 target: Visible Technologies
Visible Technologies is the leader in social media monitoring, analytics, and services for enterprises globally. Visible helps businesses analyze social media conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/28/2013 via Market Wire

Unified Social, Inc., acquired PageLever

See 3581 Comparable Transactions
synopsis: Unified Social, providers of award-winning enterprise marketing technology, announced that it has acquired PageLever, the industry's leading analytics and management solution for Facebook Pages. Combined, Unified and PageLever represent an end-to-end platform for social marketing insights, social audience engagement, and social advertising.
buyer: Unified Social, Inc.
Unified Social is an award-winning enterprise marketing technology company for activating social audiences and impacting consumer actions. Unified's cloud-based Social Operating Platform generates and measures social amplification and ROI through paid and organic. "
 target: PageLever
PageLever is the industry's leading analytics and management solution for Facebook Pages. It provides real-time publishing, historical analysis, and reporting via PageLever Now and PageLever Analytics product suite. PageLever is a Facebook Preferred Marketing Developer.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/30/2016 via Market Wire

Meltwater, acquired Encore Alert

See 229 Comparable Transactions
synopsis: Meltwater, the global leader in media intelligence solutions, announced the acquisition of Encore Alert. The company is a Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company's marketing and PR efforts.
buyer: Meltwater (:$359.79)
Meltwater helps companies make better, more informed business decisions based on insights from the outside. Meltwater is a media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand. "
 target: Encore Alert
Encore Alert uses artificial intelligence to help marketers at brands automatically identify and quickly act on emerging trends, PR crises, and important web mentions. Founded in 2013 and backed by top investors including 500 Startups, HBS Angels, and NextGen Venture Partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2019 via BNC Analysis

Conscience Capital Inc., will acquire HashOff, LLC

See 137 Comparable Transactions
synopsis: Conscience Capital Inc. will acquire Hashoff LLC , a privately held artificial intelligence technologies company. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
buyer: Conscience Capital Inc. (TSXV:DGTL.P:$3.31)
As a Toronto Venture Stock Exchange listed capital pool company, Conscience Capital seeks to acquire, fund, accelerate and optimize a diversified investment portfolio of rapid growth stage companies. "
 target: HashOff, LLC
Hashoff is an enterprise level advertising technology company with proprietary AI software. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/28/2022 via BNC Analysis

LinkedIn Corporation, will acquire Oribi Ltd.

See 701 Comparable Transactions
synopsis: LinkedIn, an online professional network, will acquire Oribi, a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
buyer parent: Microsoft Corporation
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn Corporation, together with its subsidiaries, operates an online professional network worldwide. The company allows members to create, manage, and share their professional identity online; build and engage with their professional networks; and access shared knowledge and insights. "
 target: Oribi Ltd.
Oribi is a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/31/2022 via BNC Analysis

NP Digital, acquired AnswerThePublic

See 98 Comparable Transactions
synopsis: Digital marketing agency NP Digital announced that it has acquired AnswerThePublic, a popular freemium keyword research tool. AnswerthePublic is a tool to help find out what questions and queries consumers have by getting a free report of what they're searching for in Google.
buyer: NP Digital
NP Digital, co-founded by marketing influencer and entrepreneur Neil Patel, is a digital marketing agency. NP Digital is the owner of another popular freemium keyword research tool, UberSuggest. "
 target parent: Propellernet
target: AnswerThePublic
AnswerthePublic is a tool to help find out what questions and queries consumers have by getting a free report of what they're searching for in Google. AnswerThePublic has approximately 1 million monthly users and has been a favorite among search marketers for years.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/2/2014 via BNC Analysis

Dropbox, Inc., acquired Predictive Edge

See 383 Comparable Transactions
synopsis: Dropbox has announced their acquisition of Predictive Edge, a platform for website personalization, testing, and targeting. Predictive Edge’s cloud-based solution empowers marketers with the ability to easily manage banners, images, and text using an intuitive point-and-click interface.
buyer: Dropbox, Inc. (DBX:$1,913.90)
Dropbox is a file hosting service that offers cloud storage, file synchronization, and client software. It allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder regardless of which computer is used to view it. "
 target: Predictive Edge
Predictive Edge is a platform for website personalization, testing, and targeting. It was designed for marketers to make content customization dead simple.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Twitter, Inc., acquired BlueFin Labs

See 421 Comparable Transactions
synopsis: Twitter has closed a deal to buy BlueFin Labs, a company that specializes in helping media companies understand how people use social media in conjunction with their TV watching. BlueFin offers analysis of how brands, agencies, and TV networks can tap into viewer commentary about shows and commercials to power insights, ad sales, and media buys.
buyer: Twitter, Inc. (TWTR:$5,077.48)
Twitter is a real-time information network that connects people to the latest stories, ideas, opinions and news about what they find interesting. Simply find the accounts most compelling and follow the conversations. At the heart of Twitter are small bursts of information called Tweets. "
 target: BlueFin Labs
Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Its technology and professional services enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV.
price ($mm)
$80
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/28/2022 via GlobeNewswire

Magnite, acquired Carbon

See 334 Comparable Transactions
synopsis: Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time.
buyer: Magnite (RUBI:$468.41)
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. "
 target: Carbon
Carbon RMP (revenue management platform) is a real-time, first-party platform that consolidates revenue & audience analytics, contextual intelligence, data management and yield operations into a single, fully compliant solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2020 via BNC Analysis

Glam Holdings Ltd, acquired Carbon

See 334 Comparable Transactions
synopsis: Glam Holdings, owner of ex-billion-dollar Mode Media, BrideClick, and Glam Inc, has acquired Carbon from Clicksco, a Dubai-based provider of performance-based marketing solutions. Carbon is a data management platform in the UK that provides publishers and advertisers with actionable insights that help them to improve online experiences.
buyer: Glam Holdings Ltd
Glam Holdings Ltd is a UK holding company that owns and operates a number of digital brands (“Glam”) and publishing technologies (“Mode”). Glam Holdings has been built through the acquisition of BrideClick (2016), Mode Media (2017) and now Carbon (2020). "
 target parent: Vivendi SA
target: Carbon
Carbon is a next generation data management platform in the UK. Carbon's cloud-based data management platform uses data science, AI, and machine learning to provide publishers, advertisers and platforms with actionable insights that help them to improve online experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/6/2014 via BNC Analysis

Google Inc., acquired Adometry, Inc.

See 63 Comparable Transactions
synopsis: Google just announced that it has acquired ad attribution company Adometry. The company provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
buyer: Google Inc. (GOOGL:$257,637.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
 target: Adometry, Inc.
Adometry, formerly Click Forensics, Inc., provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

See 63 Comparable Transactions
synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
 target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/12/2007 via BusinessWire

Connexus, acquired AdModus

See 1343 Comparable Transactions
synopsis: Connexus has completed the purchase of the technology assets of AdModus, developer of a proprietary ad serving technology featuring multi-variant targeting capabilities that help advertisers and publishers optimize the value of their media spends and inventory.
buyer parent: Insight Venture Partners
buyer: Connexus
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
 target: AdModus
AdModus is a revenue optimization online advertising company. Leveraging its market-leading multi-variant targeting technology (contextual, behavioral, geo), AdModus works with publishers to optimize the value of their media inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/31/2020 via Company Press Release

Supermetrics, will acquire Da Vinci Tools

See 303 Comparable Transactions
synopsis: Supermetrics, the # 1 reporting automation tool for PPC, SEO, social and web analytics, will be acquiring Da Vinci Tools, a popular provider of Google Marketing Platform power tools for smart digital marketers and analysts.
buyer: Supermetrics
Based in Finland, Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. "
 target: Da Vinci Tools
Da Vinci Tools is a popular provider of Google Marketing Platform power tools for smart digital marketers and analysts. Da Vinci Tools brings handy enhancements to Google Analytics, Google Tag Manager, Google Ads and Data Studio.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/22/2019 via BNC Analysis

Twitter, Inc., acquired Aiden

See 334 Comparable Transactions
synopsis: AI-powered marketing platform Aiden has been acquired by Twitter. Aiden's machine learning powered software provides recommendations for social media advertisers and content creators, detecting anomalies in cost per acquisition and automatically allocating budget. They are based in London, UK.
buyer: Twitter, Inc. (TWTR:$5,077.48)
Twitter, Inc. is a global social networking platform for public self-expression and conversation in real time. It also provides promoted products and services which enable its advertisers to promote their brands, products, and services. "
 target: Aiden
Aiden's machine learning powered software provides recommendations for social media advertisers and content creators, detecting anomalies in cost per acquisition and automatically allocating budget. They are based in London, UK.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  
closed 9/2/2015 via BNC Analysis

Simply Measured, acquired Inside Social

See 201 Comparable Transactions
synopsis: Simply Measured, the leading social media analytics solution, announced the acquisition of marketing analytics company, Inside Social. Inside Social helps marketers connect social sharing and engagement to customer lifetime value, loyalty, conversion and revenue.
buyer: Simply Measured
Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, and optimize activities. "
 target parent: TechStars
target: Inside Social
Inside Social is the leading solution for connecting the value of social to key business metrics like revenue, loyalty, and Lifetime Value (LTV). Inside Social helps marketers prove and improve their social ROI by identifying the content, channels, and audiences that drive real value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2017 via BusinessWire

Sprout Social, acquired Simply Measured

See 197 Comparable Transactions
synopsis: Sprout Social, a global provider of social media management, analytics and advocacy solutions, has acquired industry-leading social analytics firm, Simply Measured. Simply Measured helps marketers measure everything from conversations to conversions, so they can prove social’s impact and improve performance.
buyer: Sprout Social
Sprout Social is a social media management tool created to help businesses grow their social media presence. The web application integrates with multiple social networks where consumers are engaging with businesses and brands. "
 target: Simply Measured
Founded in 2010 and headquartered in Seattle, Simply Measured helps marketers measure everything from conversations to conversions, so they can prove social’s impact and improve performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/14/2015 via BNC Analysis

Simply Measured, acquired DataRank, Inc.

See 3561 Comparable Transactions
synopsis: Simply Measured announced its acquisition of DataRank, a social intelligence provider. DataRank's social analytics technology platforms prioritize data by ranking the most relevant or useful comments first, allowing the client to see high quality results immediately, and results in faster and smarter business decisions.
buyer: Simply Measured
Simply Measured offers the most complete measurement and reporting solution for social media marketers. Their software streamlines the process of moving social media data into dashboards and other deliverables. "
 target: DataRank, Inc.
DataRank is one of the leading global data and social analytics technology platforms. DataRank prioritizes data by ranking the most relevant or useful comments first. This enables the client to see high quality results immediately, and results in faster and smarter business decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/2/2015 via BNC Analysis

Simply Measured, acquired Inside Social

See 201 Comparable Transactions
synopsis: Simply Measured, the leading social media analytics solution, announced the acquisition of marketing analytics company, Inside Social. Inside Social helps marketers connect social sharing and engagement to customer lifetime value, loyalty, conversion and revenue.
buyer: Simply Measured
Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, and optimize activities. "
 target parent: TechStars
target: Inside Social
Inside Social is the leading solution for connecting the value of social to key business metrics like revenue, loyalty, and Lifetime Value (LTV). Inside Social helps marketers prove and improve their social ROI by identifying the content, channels, and audiences that drive real value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/2/2015 via BNC Analysis

Simply Measured, acquired Inside Social

See 201 Comparable Transactions
synopsis: Simply Measured, the leading social media analytics solution, announced the acquisition of marketing analytics company, Inside Social. Inside Social helps marketers connect social sharing and engagement to customer lifetime value, loyalty, conversion and revenue.
buyer: Simply Measured
Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, and optimize activities. "
 target parent: TechStars
target: Inside Social
Inside Social is the leading solution for connecting the value of social to key business metrics like revenue, loyalty, and Lifetime Value (LTV). Inside Social helps marketers prove and improve their social ROI by identifying the content, channels, and audiences that drive real value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/20/2021 via BNC Analysis

NowVertical, will acquire Affinio

See 197 Comparable Transactions
synopsis: NowVertical Group Inc., a global big data software and services company, will acquire Canada-based Affinio Inc., an audience insights and privacy-safe customer analytics platform. The acquisition will expand NOW's position in the enterprise marketing vertical and provide additional privacy-safe data analytic capabilities to the company's platform.
buyer: NowVertical (TSXV:NOW:$0.62)
NowVertical is a global data analytics software and services company whose mission is to help customers win in the digital economy by providing invaluable tools to make data-informed decisions through diagnostic, predictive, or prescriptive models. "
 target: Affinio
Based in Canada, Affinio is an audience insights and privacy-safe customer analytics platform. Affinio helps global brands and marketers leverage social media data to uncover previously unknown affinity groupings and then build insightfully targeted campaigns by mapping their audiences' interests.
price ($mm)
$7.30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/28/2021 via PR Newswire

Shutterstock, Inc., acquired Shotzr

See 228 Comparable Transactions
synopsis: Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, has acquired Shotzr, a company that helps clients powers customer acquisition through AI-driven programmatic campaigns.
buyer: Shutterstock, Inc. (NYSE:SSTK:$789.27)
Shutterstock is a global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies. Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, and music. "
 target: Shotzr
Shotzr helps clients identify their customer, and then identify with them through contextual imagery that matches their audience targeting. Whether they're doing Facebook campaigns, social media, or SEM landing pages, Shotzr provides them with all the imagery they need for digital marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2017 via BusinessWire

Sprout Social, acquired Simply Measured

See 197 Comparable Transactions
synopsis: Sprout Social, a global provider of social media management, analytics and advocacy solutions, has acquired industry-leading social analytics firm, Simply Measured. Simply Measured helps marketers measure everything from conversations to conversions, so they can prove social’s impact and improve performance.
buyer: Sprout Social
Sprout Social is a social media management tool created to help businesses grow their social media presence. The web application integrates with multiple social networks where consumers are engaging with businesses and brands. "
 target: Simply Measured
Founded in 2010 and headquartered in Seattle, Simply Measured helps marketers measure everything from conversations to conversions, so they can prove social’s impact and improve performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/25/2017 via PR Newswire

Synthesio, acquired Social Karma

See 230 Comparable Transactions
synopsis: Synthesio, the leading global Social Intelligence and Social Listening platform, announced that it is continuing to build its global, industry leading Social Analytics suite, with the acquisition Social Karma, an audience insights and engagement analytics solutions provider.
buyer: Synthesio
Synthesio is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. "
 target: Social Karma
Social Karma is an audience insights and engagement analytics solutions provider. Social Karma develops SaaS platforms that allow marketers to measure, compare and optimise their performance on social networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/15/2014 via PR Web

Cision AB, Vocus, Inc., acquired Visible Technologies

See 197 Comparable Transactions
synopsis: Vocus, Inc. and Cision, leading global providers of cloud-based public relations software have been brought together by private equity firm GTCR, announced the acquisition of Visible Technologies. Visible is a worldwide market leader in social media listening and analytics, insights and engagement.
buyer: Cision AB (:$739.91)
buyer: Vocus, Inc.
Vocus is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. "
 target: Visible Technologies
Visible Technologies is the leader in social media monitoring, analytics, and services for enterprises globally. Visible helps businesses analyze social media conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/28/2013 via Market Wire

Unified Social, Inc., acquired PageLever

See 3581 Comparable Transactions
synopsis: Unified Social, providers of award-winning enterprise marketing technology, announced that it has acquired PageLever, the industry's leading analytics and management solution for Facebook Pages. Combined, Unified and PageLever represent an end-to-end platform for social marketing insights, social audience engagement, and social advertising.
buyer: Unified Social, Inc.
Unified Social is an award-winning enterprise marketing technology company for activating social audiences and impacting consumer actions. Unified's cloud-based Social Operating Platform generates and measures social amplification and ROI through paid and organic. "
 target: PageLever
PageLever is the industry's leading analytics and management solution for Facebook Pages. It provides real-time publishing, historical analysis, and reporting via PageLever Now and PageLever Analytics product suite. PageLever is a Facebook Preferred Marketing Developer.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/30/2016 via Market Wire

Meltwater, acquired Encore Alert

See 229 Comparable Transactions
synopsis: Meltwater, the global leader in media intelligence solutions, announced the acquisition of Encore Alert. The company is a Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company's marketing and PR efforts.
buyer: Meltwater (:$359.79)
Meltwater helps companies make better, more informed business decisions based on insights from the outside. Meltwater is a media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand. "
 target: Encore Alert
Encore Alert uses artificial intelligence to help marketers at brands automatically identify and quickly act on emerging trends, PR crises, and important web mentions. Founded in 2013 and backed by top investors including 500 Startups, HBS Angels, and NextGen Venture Partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2019 via BNC Analysis

Conscience Capital Inc., will acquire HashOff, LLC

See 137 Comparable Transactions
synopsis: Conscience Capital Inc. will acquire Hashoff LLC , a privately held artificial intelligence technologies company. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
buyer: Conscience Capital Inc. (TSXV:DGTL.P:$3.31)
As a Toronto Venture Stock Exchange listed capital pool company, Conscience Capital seeks to acquire, fund, accelerate and optimize a diversified investment portfolio of rapid growth stage companies. "
 target: HashOff, LLC
Hashoff is an enterprise level advertising technology company with proprietary AI software. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/28/2022 via BNC Analysis

LinkedIn Corporation, will acquire Oribi Ltd.

See 701 Comparable Transactions
synopsis: LinkedIn, an online professional network, will acquire Oribi, a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
buyer parent: Microsoft Corporation
buyer: LinkedIn Corporation (LNKD:$3,213.87)
LinkedIn Corporation, together with its subsidiaries, operates an online professional network worldwide. The company allows members to create, manage, and share their professional identity online; build and engage with their professional networks; and access shared knowledge and insights. "
 target: Oribi Ltd.
Oribi is a marketing analytics company in Israel. Oribi offers an all-in-one marketing analytics tool that empowers agencies and eCommerce businesses to make smarter, data-driven decisions. Their platform tracks everything visitors do on websites to help users drive more traffic and conversions.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/31/2022 via BNC Analysis

NP Digital, acquired AnswerThePublic

See 98 Comparable Transactions
synopsis: Digital marketing agency NP Digital announced that it has acquired AnswerThePublic, a popular freemium keyword research tool. AnswerthePublic is a tool to help find out what questions and queries consumers have by getting a free report of what they're searching for in Google.
buyer: NP Digital
NP Digital, co-founded by marketing influencer and entrepreneur Neil Patel, is a digital marketing agency. NP Digital is the owner of another popular freemium keyword research tool, UberSuggest. "
 target parent: Propellernet
target: AnswerThePublic
AnswerthePublic is a tool to help find out what questions and queries consumers have by getting a free report of what they're searching for in Google. AnswerThePublic has approximately 1 million monthly users and has been a favorite among search marketers for years.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/2/2014 via BNC Analysis

Dropbox, Inc., acquired Predictive Edge

See 383 Comparable Transactions
synopsis: Dropbox has announced their acquisition of Predictive Edge, a platform for website personalization, testing, and targeting. Predictive Edge’s cloud-based solution empowers marketers with the ability to easily manage banners, images, and text using an intuitive point-and-click interface.
buyer: Dropbox, Inc. (DBX:$1,913.90)
Dropbox is a file hosting service that offers cloud storage, file synchronization, and client software. It allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder regardless of which computer is used to view it. "
 target: Predictive Edge
Predictive Edge is a platform for website personalization, testing, and targeting. It was designed for marketers to make content customization dead simple.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Twitter, Inc., acquired BlueFin Labs

See 421 Comparable Transactions
synopsis: Twitter has closed a deal to buy BlueFin Labs, a company that specializes in helping media companies understand how people use social media in conjunction with their TV watching. BlueFin offers analysis of how brands, agencies, and TV networks can tap into viewer commentary about shows and commercials to power insights, ad sales, and media buys.
buyer: Twitter, Inc. (TWTR:$5,077.48)
Twitter is a real-time information network that connects people to the latest stories, ideas, opinions and news about what they find interesting. Simply find the accounts most compelling and follow the conversations. At the heart of Twitter are small bursts of information called Tweets. "
 target: BlueFin Labs
Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Its technology and professional services enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV.
price ($mm)
$80
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/28/2022 via GlobeNewswire

Magnite, acquired Carbon

See 334 Comparable Transactions
synopsis: Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time.
buyer: Magnite (RUBI:$468.41)
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. "
 target: Carbon
Carbon RMP (revenue management platform) is a real-time, first-party platform that consolidates revenue & audience analytics, contextual intelligence, data management and yield operations into a single, fully compliant solution.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2020 via BNC Analysis

Glam Holdings Ltd, acquired Carbon

See 334 Comparable Transactions
synopsis: Glam Holdings, owner of ex-billion-dollar Mode Media, BrideClick, and Glam Inc, has acquired Carbon from Clicksco, a Dubai-based provider of performance-based marketing solutions. Carbon is a data management platform in the UK that provides publishers and advertisers with actionable insights that help them to improve online experiences.
buyer: Glam Holdings Ltd
Glam Holdings Ltd is a UK holding company that owns and operates a number of digital brands (“Glam”) and publishing technologies (“Mode”). Glam Holdings has been built through the acquisition of BrideClick (2016), Mode Media (2017) and now Carbon (2020). "
 target parent: Vivendi SA
target: Carbon
Carbon is a next generation data management platform in the UK. Carbon's cloud-based data management platform uses data science, AI, and machine learning to provide publishers, advertisers and platforms with actionable insights that help them to improve online experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/6/2014 via BNC Analysis

Google Inc., acquired Adometry, Inc.

See 63 Comparable Transactions
synopsis: Google just announced that it has acquired ad attribution company Adometry. The company provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
buyer: Google Inc. (GOOGL:$257,637.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
 target: Adometry, Inc.
Adometry, formerly Click Forensics, Inc., provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

See 63 Comparable Transactions
synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
 target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/12/2007 via BusinessWire

Connexus, acquired AdModus

See 1343 Comparable Transactions
synopsis: Connexus has completed the purchase of the technology assets of AdModus, developer of a proprietary ad serving technology featuring multi-variant targeting capabilities that help advertisers and publishers optimize the value of their media spends and inventory.
buyer parent: Insight Venture Partners
buyer: Connexus
Connexus owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media advertising by empowering advertisers to reach, target, and engage their ideal audience. "
 target: AdModus
AdModus is a revenue optimization online advertising company. Leveraging its market-leading multi-variant targeting technology (contextual, behavioral, geo), AdModus works with publishers to optimize the value of their media inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/31/2020 via Company Press Release

Supermetrics, will acquire Da Vinci Tools

See 303 Comparable Transactions
synopsis: Supermetrics, the # 1 reporting automation tool for PPC, SEO, social and web analytics, will be acquiring Da Vinci Tools, a popular provider of Google Marketing Platform power tools for smart digital marketers and analysts.
buyer: Supermetrics
Based in Finland, Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. "
 target: Da Vinci Tools
Da Vinci Tools is a popular provider of Google Marketing Platform power tools for smart digital marketers and analysts. Da Vinci Tools brings handy enhancements to Google Analytics, Google Tag Manager, Google Ads and Data Studio.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/22/2019 via BNC Analysis

Twitter, Inc., acquired Aiden

See 334 Comparable Transactions
synopsis: AI-powered marketing platform Aiden has been acquired by Twitter. Aiden's machine learning powered software provides recommendations for social media advertisers and content creators, detecting anomalies in cost per acquisition and automatically allocating budget. They are based in London, UK.
buyer: Twitter, Inc. (TWTR:$5,077.48)
Twitter, Inc. is a global social networking platform for public self-expression and conversation in real time. It also provides promoted products and services which enable its advertisers to promote their brands, products, and services. "
 target: Aiden
Aiden's machine learning powered software provides recommendations for social media advertisers and content creators, detecting anomalies in cost per acquisition and automatically allocating budget. They are based in London, UK.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

Like Inside Social


read more

Inside Social

Affinio

Shotzr

Simply Measured

Social Karma

Visible Technologies

PageLever

Encore Alert

HashOff, LLC

Oribi Ltd.

AnswerThePublic

Predictive Edge

BlueFin Labs

Carbon

Carbon

Adometry, Inc.

Adometry, Inc.

AdModus

Da Vinci Tools

Aiden

Pages:  
read more

Inside Social

read more

Simply Measured

DataRank, Inc.

Inside Social

read more

Inside Social

Affinio

Shotzr

Simply Measured

Social Karma

Visible Technologies

PageLever

Encore Alert

HashOff, LLC

Oribi Ltd.

AnswerThePublic

Predictive Edge

BlueFin Labs

Carbon

Carbon

Adometry, Inc.

Adometry, Inc.

AdModus

Da Vinci Tools

Aiden

Pages:  
Geography
Matching Companies
Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
  • drill down
  • watch
Ticker: AIM:DOTD
 
 
 
 
 
 
 
 
dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
year
2017
rev ($mm)
$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
  • drill down
  • watch
Ticker: AIM:TRMR
 
 
 
 
 
 
 
 
Tremor International Ltd
Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
year
2021
rev ($mm)
$290.01
EBITDA ($mm)
$92.63
EBIT ($mm)
$63.63
Net Income ($mm)
$65.12
Employees
564
  • drill down
  • watch
Ticker: RUBI
 
 
 
 
 
 
 
 
Magnite
Magnite
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV.
year
2021
rev ($mm)
$468.41
EBITDA ($mm)
$103.99
EBIT ($mm)
($42.89)
Net Income ($mm)
$0.07
Employees
569
  • drill down
  • watch
Ticker: SPIR
 
 
 
 
 
 
 
 
Spire Global, Inc.
Spire Global, Inc.
Spire is a leading global provider of space-based data, analytics, and space services, offering access to unique datasets and powerful insights about Earth from the ultimate vantage point so that organizations can make decisions with confidence, accuracy, and speed.
year
2021
rev ($mm)
$33.28
EBITDA ($mm)
($31.56)
EBIT ($mm)
($37.94)
Net Income ($mm)
Employees
303
  • drill down
  • watch
Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
year
2017
rev ($mm)
$251.52
EBITDA ($mm)
$64.25
EBIT ($mm)
$60.72
Net Income ($mm)
$37.68
Employees
467
  • drill down
  • watch
Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
  • drill down
  • watch
Ticker: AIM:DOTD
 
 
 
 
 
 
 
 
dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
year
2017
rev ($mm)
$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
  • drill down
  • watch
Ticker: AIM:TRMR
 
 
 
 
 
 
 
 
Tremor International Ltd
Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
year
2021
rev ($mm)
$290.01
EBITDA ($mm)
$92.63
EBIT ($mm)
$63.63
Net Income ($mm)
$65.12
Employees
564
  • drill down
  • watch
Ticker: RUBI
 
 
 
 
 
 
 
 
Magnite
Magnite
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV.
year
2021
rev ($mm)
$468.41
EBITDA ($mm)
$103.99
EBIT ($mm)
($42.89)
Net Income ($mm)
$0.07
Employees
569
  • drill down
  • watch
Ticker: SPIR
 
 
 
 
 
 
 
 
Spire Global, Inc.
Spire Global, Inc.
Spire is a leading global provider of space-based data, analytics, and space services, offering access to unique datasets and powerful insights about Earth from the ultimate vantage point so that organizations can make decisions with confidence, accuracy, and speed.
year
2021
rev ($mm)
$33.28
EBITDA ($mm)
($31.56)
EBIT ($mm)
($37.94)
Net Income ($mm)
Employees
303
  • drill down
  • watch
Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
year
2017
rev ($mm)
$251.52
EBITDA ($mm)
$64.25
EBIT ($mm)
$60.72
Net Income ($mm)
$37.68
Employees
467
  • drill down
  • watch