Like Undertone, Inc.

closed 12/1/2015 via BusinessWire

Perion Network Ltd., acquired Undertone, Inc.

See 2158 Comparable Transactions
synopsis: Perion Network Ltd. announced that it has acquired Undertone, a leader in high-impact, cross-screen advertising solutions. The acquisition will be immediately accretive and continues the strategic evolution of Perion into a global technology company delivering high-quality advertising solutions to brands and publishers.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences. "
 target: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device.
price ($mm)
$180
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/4/2022 via Company Press Release

Growens S.p.A., will acquire ContactLab

See 4462 Comparable Transactions
synopsis: Growens S.p.A., a company operating in the cloud marketing technology field, signed a binding agreement for the acquisition of 100% of the share capital of Contactlab S.p.A., primary Italian player in the cloud marketing services. Contactlab owns a proprietary digital marketing platform based on Engagement Intelligence.
buyer: Growens S.p.A. (BIT:MAIL:$77.85)
Growens (GROW) is a vertically integrated player in the field of Cloud Marketing Technologies. with a combined SaaS and CPaaS offer. Its growing suite of data-driven solutions allows SMEs and large corporations globally to master the evolving ways of communicating with customers. "
 target: ContactLab
Contactlab S.p.A. is an Italian player in the cloud marketing services. Contactlab owns a proprietary digital marketing platform based on Engagement Intelligence and serves circa 330 enterprise clients in various industries, such as Eataly, Scalo Milano, and AIRC.
price ($mm)
$5.52
rev ($mm)
$12
EBITDA ($mm)
$1
EV / rev
1.1x
EV / EBITDA
11.6x
closed 2/8/2022 via GlobeNewswire

International Data Group, acquired Selling Simplified

See 2182 Comparable Transactions
synopsis: IDG Communications, Inc. announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics.
buyer parent: Blackstone Group LP
buyer: International Data Group
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. "
 target: Selling Simplified
Selling Simplified is a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2021 via PR Web

Peach Video, acquired Advalidation AB

See 1831 Comparable Transactions
synopsis: Peach, a global leader in video advertising workflow and delivery, has acquired Sweden-based Advalidation, a SaaS product focused on improving ad experience and compliance. The acquisition is a strategic move that enables Peach to empower publishers and media owners to streamline complex ad workflows.
buyer parent: Inflexion Private Equity Partners LLP
buyer: Peach Video
UK-based Peach radically simplifies and automates video advertising workflow connecting creative with media. Peach improves the effectiveness and efficiency of video campaigns across TV, social media and online, helping advertisers reach billions of consumers in over 100 countries. "
 target: Advalidation AB
Based in Sweden, Advalidation is a SaaS product focused on improving ad experience and compliance. Advalidation automates testing of VAST tags, digital video and display ads, all through an accessible, easy to use interface.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/7/2021 via PR Newswire

Lomotif, will acquire AdRizer

See 2157 Comparable Transactions
synopsis: ZVV Media Partners will acquire AdRizer, a leading publisher and analytics solution with a focus on revenue attribution. AdRizer will be integrated in the Lomotif platform for ad placement revenue similar to other technology platforms such as Google ad words and Facebook Ad Manager.
buyer parent: ZASH Global Media and Entertainment Corporation
buyer: Lomotif
Lomotif is the leading global video-sharing social networking platform that is democratizing video creation. Since its founding, Lomotif has been granted three technology patents uniquely focused on empowering creators to share and watch short videos with ease through remix and collaboration. "
 target: AdRizer
AdRizer is an award-winning digital marketing firm. AdRizer's Cortex product is a low-cost, easy-to-implement SaaS solution that delivers rich, real-time attribution against a wide range of brand and publisher metrics like revenue by source, author, article, and conversion event.
price ($mm)
$108
rev ($mm)
$37
EBITDA ($mm)
EV / rev
2.9x
EV / EBITDA
closed 7/21/2021 via BNC Analysis

Qualtrics, acquired usermind

See 4729 Comparable Transactions
synopsis: Experience management software giant Qualtrics has acquired Usermind, a Seattle marketing startup that helps companies acquire, retain, and service customers. Usermind is a leader in the “Journey Orchestration” market, which includes companies that help clients analyze customer relationships and facilitate relevant personalized communication.
buyer: Qualtrics (:$894.40)
Qualtrics, the world’s No. 1 Experience Management (XM) platform and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. "
 target: usermind
Usermind empowers enterprises to actively shape customer experiences with the first real-time Experience Orchestration (XO) Platform. With Usermind’s XO Platform, enterprises can monitor customers and orchestrate 1:1 experiences across channels, systems, and teams.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2021 via BNC Analysis

Gorilla Corporation, acquired MarketingXpress

See 2157 Comparable Transactions
synopsis: Gorilla Corporation, a leader in global partner marketing technologies and services, announced they have acquired MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands.
buyer: Gorilla Corporation
Gorilla Corporation is a leading provider of vendor partner marketing technologies and services for the IT channel. Gorilla enables next-generation partnering and helps technology vendors build broad channel ecosystems and partner programs and ensure scalable revenue growth. "
 target: MarketingXpress
MarketingXpress is a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress is one integrated environment for improving marketing, sales and partner development.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/12/2021 via BusinessWire

Synacor, Inc. will be merged with Centre Lane Partners, LLC,

See 1881 Comparable Transactions
synopsis: Synacor, Inc., a leading provider of cloud-based Collaboration and Identity Management software and services serving global enterprises, video, internet, and communications providers, and governments, will merge with Centre Lane Partners, LLC, a New York-based private investment firm.
buyer: Centre Lane Partners, LLC
Centre Lane is a private investment firm that invests in the equity and debt of middle market companies in North America. Centre Lane employs a flexible strategy that approaches situations with a solutions orientation, and seeks to partner with strong management teams. "
 target: Synacor, Inc. (SYNC:$84.09)
Synacor is a cloud-based software and services company serving global video, internet and communications providers, device manufacturers, governments and enterprises. Synacor’s mission is to enable its customers to better engage with their consumers.
price ($mm)[EV]
$91 [$93]
rev ($mm)
$84
EBITDA ($mm)
$4
EV / rev
1.1x
EV / EBITDA
21.8x
announced 2/10/2021 via PR Newswire

Sharethrough will be merged with District M,

See 1939 Comparable Transactions
synopsis: Sharethrough, one of the world's largest ad exchanges, will merge with Montreal-based District M, a leading global programmatic advertising exchange. The merger will create one of the largest independent omnichannel ad exchanges in the world, anchored in a user-centric, respectful, quality-first approach to digital advertising.
buyer: District M
District M is a leading global programmatic advertising exchange with efficient solutions, facilitating inventory transactions between advertisers and publishers. District M continuously drives innovation with its proprietary technologies on the supply side and the demand side. "
 target: Sharethrough
Sharethrough is one of the largest ad exchanges, with direct connections to every major Demand Side Platform and over 12k publisher websites. Their technology enhances every impression by rendering a higher-performing banner, video, or native ad that dynamically fits into any placement on any site.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2021 via BNC Analysis

ChapsVision, acquired NP6 SAS

See 3881 Comparable Transactions
synopsis: ChapsVision is continuing its acquisitions as part of its external growth strategy with the acquisition of NP6. NP6 is the only French omnichannel marketing automation platform designed to increase customer engagement and loyalty.
buyer: ChapsVision
ChapsVision is a French company aiming to become the European leader in data analysis software solutions. ChapsVision enables government organizations and businesses to solve intelligence and data analysis problems using a powerful cognitive platform for analysts and business users. "
 target parent: Groupe BPCE
target: NP6 SAS
NP6 is the only French omnichannel marketing automation platform designed to increase customer engagement and loyalty. From a single and intuitive interface, businesses can centralize their data, segment their audiences, and communicate with their customers.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 11/26/2020 via BNC Analysis

Loblaw Media, acquired EyeReturn Marketing

See 1831 Comparable Transactions
synopsis: Loblaw Companies Limited, Canada's food and pharmacy leader and the nation's largest retailer, has acquired Toronto-based Eyereturn Marketing Inc., a marketing company that improves the way brands connect with their customers online. The transaction complements and strengthens Loblaw Media, the company's full-service digital marketing agency.
buyer parent: Loblaw Companies Limited
buyer: Loblaw Media
Canada-based Loblaw Media offers a new way to plan and deliver meaningful and smart digital advertising to help consumer brands more effectively reach customers. Loblaw Media uses transaction-based insights from their online and bricks and mortar stores to target and measure campaign effectiveness. "
 target parent: Torstar Corporation
target: EyeReturn Marketing
Toronto-based Eyereturn Marketing improves the way brands connect with their customers online. Its proprietary platform provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/30/2020 via BNC Analysis

Zoovu, acquired SEMKNOX GmbH

See 4172 Comparable Transactions
synopsis: Zoovu, the global leader in conversational search and digital buying assistance, announced the acquisition of German-based data and semantic search experts SEMKNOX. Semknox’s enhanced data cleansing capabilities deliver 100% machine readable, structured data to drive the next generation of conversational search technology.
buyer: Zoovu
Zoovu is the global leader in conversational search and digital buying assistance. Zoovu helps increase sales with digital assistants for more than 2,500 companies worldwide. Zoovu is a leading SaaS provider and strategic partner with expertise in 1,000+ product categories in B2C and B2B. "
 target: SEMKNOX GmbH
SEMKNOX is a German-based data and semantic search expert. Semknox’s enhanced data cleansing capabilities deliver 100% machine readable, structured data to drive the next generation of conversational search technology, improving keyword optimization, digital marketing, and virtual assistants.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/8/2020 via BNC Analysis

Audienzz AG, acquired Zulu5 AG

See 2157 Comparable Transactions
synopsis: Switzerland-based Audienzz has acquired Zulu5, a Swiss developer and provider of tools for digital advertising monitoring and quality assurance. With the acquisition, Audienzz is strengthening its position in digital advertising and investing in more transparency and quality in the national and international online advertising market.
buyer parent: NZZ-Mediengruppe
buyer: Audienzz AG
Audienzz is a digital advertising specialist and a leading provider of premium environments in Switzerland. Their proprietary data management platform enables data insights for advertisers, agencies, and publishers. "
 target: Zulu5 AG
Zulu5 is a Swiss technology service provider and developer of tools for digital advertising. Zulu5 has developed a unique technology that can be used to monitor digital advertising in real time and increase transparency and quality in the digital advertising market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/5/2020 via Company Press Release

Salesforce.com, Inc., acquired Evergage

See 2161 Comparable Transactions
synopsis: Salesforce, the global leader in Customer Relationship Management (CRM), has acquired Evergage, Inc., a company that develops a cloud-based platform for digital marketers to increase engagement of their visitors and users through real time one-to-one personalized experiences.
buyer: Salesforce.com, Inc. (CRM:$26,492.00)
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce enables companies of every size and industry to take advantage of powerful technologies to create a 360° view of their customers. "
 target: Evergage
Evergage, Inc. develops a cloud-based platform for digital marketers to increase engagement of their visitors and users through real time one-to-one personalized experiences.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/31/2019 via BNC Analysis

Amazon.com, Inc., will purchase Ad Server and DCO Business from Sizmek Inc

See 1831 Comparable Transactions
synopsis: Amazon has agreed to buy part of ad tech company Sizmek, including its Ad Server and Dynamic Creative Optimization, which is a tool that helps personalize ads using data. Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance.
buyer: Amazon.com, Inc. (AMZN:$469,822.00)
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want—low prices, vast selection, and convenience—Amazon continues to grow and evolve as a world-class e-commerce platform. "
 seller parent: Vector Capital
seller: Sizmek Inc (SZMK:$185.18)
The acquisition includes the Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which is a tool that helps personalize ads using data. Sizmek provides integrated solutions that enable data, media, and creativity to work together for optimal campaign performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/24/2019 via BNC Analysis

Mail.Ru LLC, acquired NativeRoll

See 2126 Comparable Transactions
synopsis: Mail.ru Group acquired 50.83% of the developer of video advertising platform Nativeroll. Nativeroll allows users to place blocks with video ads in four formats within the content on sites of more than 100 premium publishers.
buyer: Mail.Ru LLC (LSE:MAIL:$1,350.66)
Russia's Mail.Ru Group develops Internet communications and entertainment services globally. The company operates Russian language social networks Vkontakte (VK), Odnoklassniki (OK) and Moi Mir (My World), and instant messenger services; Agent Mail.Ru and ICQ. "
 target: NativeRoll
Nativeroll is a video advertising platform in premium content that allows users to place blocks with video ads in four formats within the content on sites of more than 100 premium publishers. According to its own data, the monthly audience reach is 75 million users.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/17/2019 via Company Press Release

Walmart Media, will acquire Polymorph Labs

See 1890 Comparable Transactions
synopsis: Walmart Media Group will be acquiring Polymorph Labs, a Silicon Valley-based advertising startup. Polymorph’s technology, which includes a high-speed ad server, a self-serve interface and server-side header bidding, will make advertising with Walmart easier for thousands of brands while delivering more relevant digital ads to consumers.
buyer parent: Walmart
buyer: Walmart Media
Walmart Media Group sits at the intersection of content and commerce, allowing brands to influence up to 150 million Walmart customers each week―at every point along their purchase journey. With Walmart, brands can connect their marketing activities to actual purchases, both online and in store. "
 target: Polymorph Labs
Polymorph is a white label monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences. Polymorph allows them to define their own branded ad experiences, leverage data to target users across devices, and manage and deliver campaigns from demand sources.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2019 via BNC Analysis

Apple, Inc., acquired DataTiger

See 2157 Comparable Transactions
synopsis: Apple has acquired U.K.-based digital marketing firm DataTiger in a move that could bolster the tech giant's already prodigious marketing apparatus. DataTiger is a set of tools that enables users to build marketing software that puts data to work.
buyer: Apple, Inc. (AAPL:$378,323.00)
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms—iOS, macOS, watchOS and tvOS—provide seamless experiences across all Apple devices. "
 target: DataTiger
DataTiger is a set of tools that enables users to build marketing software that puts data to work. Using DataTiger is the fastest and easiest way to increase retention & monetisation. DataTiger can be used as an online tool, to import data and set up user flows in minutes.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/19/2018 via BNC Analysis

Ogury, acquired Influans

See 2213 Comparable Transactions
synopsis: Ogury, consumer data specialist on mobile routes acquires Influans, which has built a cloud platform based on artificial intelligence. Influans' campaigns are thirty times more efficient than typical digital marketing campaigns, the best of which deliver only limited returns.
buyer: Ogury
Based in the UK, Ogury is the leading mobile data company, providing the most comprehensive, 360-degree view of global user behavior across both app and mobile web usage. Their proprietary technology enables Ogury to build accurate mobile user profiles available, using first-party behavioral data. "
 target: Influans
Influans' campaigns are thirty times more efficient than typical digital marketing campaigns, the best of which deliver only limited returns. Created by big data veterans, the Influans cloud platform leverages the most advanced big data and machine learning technologies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/28/2018 via BNC Analysis

TF1 Group, acquired Gamned!

See 4166 Comparable Transactions
synopsis: TF1 Group announces that it has taken a majority stake in Gamned!, a pioneer and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony Spinasse. By acquiring Gamned!, TF1 Group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness.
buyer: TF1 Group (ENXTPA:TFI:$2,585.65)
The TF1 Group is the leading private-sector television broadcaster in France, with five free-to-air channels (TF1, TMC, TFX, TF1 Séries Films and LCI) and four pay-TV theme channels (TV Breizh, Histoire, Ushuaïa and Serieclub, the last of which is 50% owned). "
 target: Gamned!
Founded in 2009 by Olivier Goulon (CEO) and Anthony Spinasse (COO), Gamned! is a Paris-based independent programmatic media sales platform that is pioneering digital advertising campaigns (RTB).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

See 4003 Comparable Transactions
synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
 target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/1/2015 via BusinessWire

Perion Network Ltd., acquired Undertone, Inc.

See 2158 Comparable Transactions
synopsis: Perion Network Ltd. announced that it has acquired Undertone, a leader in high-impact, cross-screen advertising solutions. The acquisition will be immediately accretive and continues the strategic evolution of Perion into a global technology company delivering high-quality advertising solutions to brands and publishers.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences. "
 target: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device.
price ($mm)
$180
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/18/2015 via Company Press Release

Undertone, Inc., acquired Spark Flow S.A.

See 2157 Comparable Transactions
synopsis: Undertone, a company that delivers quality display and video experiences for advertisers, publishers and the audiences they serve, has acquired Spark Flow, an all-in-one platform for the dynamic multi-screen rich media advertising ecosystem.
buyer: Undertone, Inc.
Undertone delivers quality display and video experiences for advertisers, publishers and the audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. "
 target: Spark Flow S.A.
Spark Flow is an all-in-one platform for the dynamic multi-screen rich media advertising ecosystem. A cloud-based solution to create and deliver the ultimate ad experiences in smartphones, tablets, desktop, social media feeds and smart TV devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/11/2014 via Market Wire

Undertone, Inc., acquired Legolas Media

See 15 Comparable Transactions
synopsis: Undertone, a leader in creating digital advertising solutions for brands, has announced the acquisition of brand-focused programmatic platform, Upfront Digital Media (formerly Legolas Media).
buyer: Undertone, Inc.
Undertone delivers quality display and video experiences for advertisers, publishers and the audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. "
 target: Legolas Media
Upfront was founded in 2010 and offers programmatic capabilities through managed and self-serve consoles. The company has premium direct publisher relationships as well as integrations with numerous programmatic supply and demand partners. The company has offices in New York and Tel Aviv.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2010 via BusinessWire

Undertone, Inc., acquired WWN

See 90 Comparable Transactions
synopsis: Undertone announced it has acquired WWN, a digital representation firm that helps global brands connect with audiences on the world’s best websites. The acquisition unifies two organizations that are known for providing advertisers with premium reach on quality sites and gives publishers a unique opportunity to monetize both locally and globally.
buyer: Undertone, Inc.
Undertone delivers quality display and video experiences for advertisers, publishers and the audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. "
 target: WWN
Founded in 2003, WWN is a European digital representation firm, headquartered in Paris, France. WWN has relationships with hundreds of leading professional news and information publishing partners in more than 40 countries. Clients include premier brands and agencies across Europe.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/8/2010 via BusinessWire

Undertone, Inc., acquired Jambo Media LLC

See 1 Comparable Transactions
synopsis: Undertone announced it has acquired Jambo Media, one of the largest suppliers of online video advertising distribution and technology. This acquisition creates a singular choice for premium display and video, bringing to market Undertone’s vision of bridging the gap between traditional TV and digital advertising.
buyer: Undertone, Inc.
Undertone delivers quality display and video experiences for advertisers, publishers and the audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. "
 target: Jambo Media LLC
Jambo currently supports more than 1,000 sites, consistently ranks as a ComScore Top 25 video property, and delivers the video inventory for scores of the industry’s ad networks and publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/4/2021 via BusinessWire

Perion Network Ltd., acquired Vidazoo Ltd.

See 1816 Comparable Transactions
synopsis: Perion Network Ltd., a global advertising technology company, acquired Vidazoo, a leading video technology company that enables both advertisers and publishers to deliver high impact content and advertising to consumers. Vidazoo is a highly differentiated video monetization platform which allows digital publishers to generate revenue.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion is a global technology company that provides agencies, brands, and publishers with innovative solutions for digital advertising. Perion delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising: ad search, social media, and display/video. "
 target: Vidazoo Ltd.
Vidazoo is a video technology company that enables both advertisers and publishers to deliver high impact content and advertising to consumers. Vidazoo is a highly differentiated video monetization platform which allows digital publishers to generate revenue through its set of video products.
price ($mm)
$35
rev ($mm)
$32
EBITDA ($mm)
EV / rev
2.9x
EV / EBITDA
announced 7/22/2020 via BusinessWire

Perion Network Ltd., will acquire Pub Ocean

See 345 Comparable Transactions
synopsis: Perion Network Ltd., a global technology company that provides agencies, brands, and publishers with innovative solutions for digital advertising, will acquire Pub Ocean, a digital publisher-focused technology company with scalable content distribution and real-time revenue analytics technology.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion is a global technology company that provides agencies, brands, and publishers with innovative solutions for digital advertising. Perion delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising: ad search, social media, and display/video. "
 target: Pub Ocean
Pub Ocean is a technology company that helps digital publishers become more profitable by providing greater visibility and control through proprietary technology: LiveYield for real-time revenue attribution, Mission to control and automate the purchase and sale of audience.
price ($mm)
$4.00
rev ($mm)
$25
EBITDA ($mm)
$5
EV / rev
0.9x
EV / EBITDA
4.4x
closed 1/14/2020 via BusinessWire

Perion Network Ltd., acquired Content IQ

See 2180 Comparable Transactions
synopsis: Perion Network Ltd., a global technology company that provides advertising solutions, has acquired Content IQ (CIQ). Based in New York City, CIQ is a digital publishing orchestration system with proprietary data algorithms and analytic tools which deconstruct content, revenue, and distribution to solve the biggest digital publishing challenges.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion is a global technology company that delivers advertising solutions to brands and publishers. Perion is committed to providing data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. "
 target: Content IQ
Content IQ (CIQ) is a privately held company digital publishing orchestration system. CIQ has created data algorithm and analytics tools that deconstruct content, revenue and distribution to solve the biggest digital publishing challenges.
price ($mm)
$26
rev ($mm)
$39
EBITDA ($mm)
$6
EV / rev
1.9x
EV / EBITDA
12.4x
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

See 4003 Comparable Transactions
synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
 target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/1/2015 via BusinessWire

Perion Network Ltd., acquired Undertone, Inc.

See 2158 Comparable Transactions
synopsis: Perion Network Ltd. announced that it has acquired Undertone, a leader in high-impact, cross-screen advertising solutions. The acquisition will be immediately accretive and continues the strategic evolution of Perion into a global technology company delivering high-quality advertising solutions to brands and publishers.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences. "
 target: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device.
price ($mm)
$180
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/11/2015 via BusinessWire

Perion Network Ltd., acquired MakeMeReach

See 4217 Comparable Transactions
synopsis: Perion Network Ltd. announced that it acquired MakeMeReach, a profitable and rapidly growing Paris-based company and one of Europe's leading social media advertising platforms. MakeMeReach's AdsOptim technology enables mobile app developers to efficiently and effectively scale their advertising campaigns on social media.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize and promote their application or content, based on their own experience as an app developer. "
 target: MakeMeReach
MakeMeReach manages and optimizes Facebook and Twitter Ad campaigns through the tool AdsOptim, available as both a self-serve and fully-managed platform. AdsOptim provides developers the flexibility to either create and optimize their ad campaigns on their own, or work with the MakeMeReach team.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/16/2014 via BusinessWire

Perion Network Ltd., acquired Grow Mobile, Inc.

See 58 Comparable Transactions
synopsis: Perion Network Ltd. announced that it has acquired Grow Mobile, Inc., a company that provides an innovative platform for mobile advertising that enables developers to buy, track, optimize, and scale user acquisition campaigns from a single dashboard.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize and promote their application or content, based on their own experience as an app developer. "
 target: Grow Mobile, Inc.
Grow Mobile simplifies the complexity of mobile app advertising, enabling companies to rapidly acquire new customers, increase user engagement and maximize revenue. The company’s proprietary mobile advertising management platform streamlines the process of buying ads across multiple channels.
price ($mm)
$10
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/16/2013 via Company Press Release

Conduit Ltd., will be merged with Perion Network Ltd.

See 271 Comparable Transactions
synopsis: Perion Network Ltd. and Conduit Ltd. announced an agreement to combine Conduit's Client Connect business with Perion in an all-stock transaction. Perion Network is a global internet consumer software company.
buyer: Conduit Ltd.
Conduit is the largest global network of web and mobile app publishers with over 260,000 members and their 250 million users. Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from browsers and web sites to all major mobile devices. "
 target: Perion Network Ltd. (PERI:$401.16)
Perion Network is a global internet consumer software company. Its brands include IncrediMail, a free email program; PhotoJoy, a digital photo application; Smilebox, provider of mobile and desktop social photo sharing services; and SweetIM, a fun messenging app.
price ($mm)
rev ($mm)
$90
EBITDA ($mm)
$20
EV / rev
0.0x
EV / EBITDA
0.0x
closed 12/3/2012 via BusinessWire

Perion Network Ltd., acquired SweetIM Technologies Ltd.

See 246 Comparable Transactions
synopsis: Perion Network Ltd. announced that it has closed its previously announced acquisition of SweetIM (a.k.a. “SweetPacks”), a consumer internet company that produces a variety of free, fun and safe apps for everyday use.
buyer: Perion Network Ltd. (PERI:$401.16)
Perion Network, Ltd. is a global internet consumer software company that develops applications to make the online experience of its users simple, safe and enjoyable. Perion’s two main award winning consumer brands are: IncrediMail and Smilebox. "
 target: SweetIM Technologies Ltd.
SweetIM is passionate about innovating & developing content technologies and constantly looking for new cool ways for people to enjoy expressing themselves. Its software enhances messenger in fun and creative ways by adding Emoticons, Winks, Audibles, Display Pictures, Nudges and Games.
price ($mm)
$26
rev ($mm)
$30
EBITDA ($mm)
$9
EV / rev
1.4x
EV / EBITDA
4.5x
closed 8/31/2011 via BusinessWire

IncrediMail Ltd., acquired Smilebox, Inc.

See 263 Comparable Transactions
synopsis: IncrediMail Ltd., a digital media company, announced it has completed the acquisition of Smilebox Inc., a U.S. consumer focused photo sharing and social expression company. Smilebox is the only service that supports all personal media, all content types, and all sharing methods.
buyer: IncrediMail Ltd. (PERI:$401.16)
IncrediMail Ltd. is a digital media company that builds downloadable consumer applications for second wave adopters. The company’s award-winning e-mail product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include PhotoJoy, HiYo, and Magentic. "
 target: Smilebox, Inc.
Smilebox is an easy-to-use service that lets customers quickly turn life’s moments into digital creations to share and connect with friends and family in a fun and personal way. Smilebox is the only service that supports all personal media, all content types, and all sharing methods.
price ($mm)
$25
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/22/2006 via BusinessWire

IncrediMail Ltd., acquired Bizchord Ltd

See 416 Comparable Transactions
synopsis: IncrediMail, a software company specializing in consumer products and services on the Internet, has announced it acquired BizChord Ltd., a transaction processing company that has provided IncrediMail with processing services since 1999.
buyer: IncrediMail Ltd. (PERI:$401.16)
IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. "
 target: Bizchord Ltd
BizChord has developed a “Gateway” system comprised of the following components: Cisco router with firewall option, firewall server, registration authorization server (i.e., RAS) or AAA server, mail server, web server, database server, fraud scrubbing server and card processor gateway.
price ($mm)
$0.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/27/2021 via Yahoo, Inc.

ironSource, will acquire Bidalgo

See 174 Comparable Transactions
synopsis: IronSource, a leading business platform for the App Economy, announced that it entered into an agreement to acquire marketing software company Bidalgo. Bidalgo’s technology empowers app marketers to drive growth by giving them unparalleled visibility and control over their marketing investment.
buyer: ironSource (IS:$451.10)
Israel-based ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and more. "
 target: Bidalgo
Bidalgo is a marketing software company whose technology empowers app marketers to drive growth by giving them unparalleled visibility and control over their marketing investment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/16/2013 via Company Press Release

Conduit Ltd., will be merged with Perion Network Ltd.

See 271 Comparable Transactions
synopsis: Perion Network Ltd. and Conduit Ltd. announced an agreement to combine Conduit's Client Connect business with Perion in an all-stock transaction. Perion Network is a global internet consumer software company.
buyer: Conduit Ltd.
Conduit is the largest global network of web and mobile app publishers with over 260,000 members and their 250 million users. Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from browsers and web sites to all major mobile devices. "
 target: Perion Network Ltd. (PERI:$401.16)
Perion Network is a global internet consumer software company. Its brands include IncrediMail, a free email program; PhotoJoy, a digital photo application; Smilebox, provider of mobile and desktop social photo sharing services; and SweetIM, a fun messenging app.
price ($mm)
rev ($mm)
$90
EBITDA ($mm)
$20
EV / rev
0.0x
EV / EBITDA
0.0x
closed 3/30/2022 via BusinessWire

Optimove, acquired Kumulos Ltd.

See 257 Comparable Transactions
synopsis: Optimove, the leading CRM Marketing Platform, has acquired Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications. The acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform.
buyer: Optimove
Optimove is the leading CRM Marketing Hub. Optimove's CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimizing customer journeys, and accurately measure the incremental impact of all marketing interactions. "
 target: Kumulos Ltd.
Based in Scotland, Kumulos is the mobile user engagement platform built for developers and app marketers. Its fully white-labeled platform makes it easy for users to take Kumulos features, brand them up as their own, and add them to the services they offer clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via Yahoo, Inc.

ironSource, acquired Luna Labs Limited

See 262 Comparable Transactions
synopsis: Mobile advertising company ironSource is announcing its acquisition of Luna Labs, a startup that's built a platform allowing app developers to create and manage video and playable ads. Luna Labs provides the ability to create ads directly from the Unity game engine used by many developers.
buyer: ironSource (IS:$451.10)
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
 target: Luna Labs Limited
Luna Labs is a technology company for playable and video ads. Since 2018, their product suite has been empowering studio partners of all sizes to build, manage, and optimise their creatives - enhancing end-to-end workflows whilst bringing teams together from production to delivery.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/13/2020 via BNC Analysis

Twitter, Inc., acquired CrossInstall

See 280 Comparable Transactions
synopsis: Twitter acquired CrossInstall, a mobile-focused demand-side platform (DSP) that will expand the social network's marketing services for app developers. CrossInstall is focused on user acquisition campaigns for mobile apps with ad formats that include playable ads, per an announcement.
buyer: Twitter, Inc. (TWTR:$5,077.48)
Twitter, Inc. is a global social networking platform for public self-expression and conversation in real time. It also provides promoted products and services which enable its advertisers to promote their brands, products, and services. "
 target: CrossInstall
CrossInstall offers a unique approach to mobile game advertising as it combines custom-built playable mobile gaming ads with a programmatic, performance based bidder ensuring the ads hit the right audience. CrossInstall has developed a highly customized bidder technology and proprietary algorithms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/5/2018 via BNC Analysis

Adjust GmbH, will acquire Acquired.io

See 273 Comparable Transactions
synopsis: Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the leading data aggregation platform Acquired.io. Acquired.io is a "command center" for user acquisition when it comes to mobile apps, enabling advertisers to act on their data in the single environment.
buyer: Adjust GmbH
Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. "
 target: Acquired.io
Acquired.io is a "command center" for user acquisition when it comes to mobile apps, enabling advertisers to act on their data in the single environment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/21/2018 via BNC Analysis

Tapjoy, Inc., acquired Tapdaq, Inc.

See 126 Comparable Transactions
synopsis: Tapjoy, a mobile advertising and monetization platform for leading advertisers and app developers, has acquired Tapdaq, an app monetization platform in the UK. Tapdaq helps mobile developers to maximize their revenue and retain their most valuable users through powerful cross promotion campaigns.
buyer: Tapjoy, Inc.
Tapjoy is a mobile advertising and monetization platform that helps leading advertisers and app developers to maximize their mobile engagement and monetization. Tapjoy's SDK is embedded into over 15,000 mobile apps and reaches over 520 million active users per month. "
 target: Tapdaq, Inc.
Tapdaq is an app monetisation platform in the UK. Tapdaq helps mobile developers to maximise their revenue and retain their most valuable users through powerful cross promotion campaigns. Tapdaq uses real-time data from SDK-based demand sources for a more transparent ad mediation process.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/10/2015 via BNC Analysis

Supersonic will be merged with ironSource,

See 323 Comparable Transactions
synopsis: Israeli tech firm IronSource has confirmed that it is merging with Supersonic, which specializes in user acquisition and in-app monetization for mobile apps and games. The aim is to create a one-stop shop for mobile monetization solutions that can help app developers scale up the number of users they have as quickly as possible.
buyer: ironSource (IS:$451.10)
ironSource is a data and analytics company with a keen understanding of what content users want to see and when. Using proprietary data-driven technology, ironSource provides developers, carriers, device manufacturers & brands the platform to better understand and communicate with their users. "
 target: Supersonic
Supersonic specializes in user acquisition and in-app monetization for mobile apps and games. Supersonic operates mainly in the Facebook segment and whose flagship product is a kind of virtual money for use in online games.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2021 via BNC Analysis

ironSource, acquired Soomla

See 176 Comparable Transactions
synopsis: IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps.
buyer: ironSource (IS:$451.10)
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Their comprehensive solutions help industry leading companies achieve greater business success. "
 target: Soomla
Soomla provides its ad-quality insights as a software-as-a-service (SaaS) offering to help developers manage ads running inside their apps. If ads are misleading or violate a “deny list,” for example, they could potentially harm user experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/29/2016 via BNC Analysis

D.C. Media Networks GmbH, acquired 1SDK Inc.

See 176 Comparable Transactions
synopsis: Berlin headquartered growth solutions provider DCMN has acquired 1SDK, which offers a SAAS-based platform for advanced mobile attribution analytics capabilities to mobile app developers. 1SDK works by measuring conversions from mobile advertising campaigns using metrics including retention, engagement and churn.
buyer: D.C. Media Networks GmbH
D.C. Media Networks is an independent and owner-managed growth solution provider who engineers performance-driven marketing campaigns for digital brands to scale their businesses. They realize integrated cross-media campaigns on channels like TV, online, and mobile. "
 target: 1SDK Inc.
1SDK is a SaaS startup offering an Attribution Analytics & Monetization platform as an integrated service enabled via a single SDK. Their platform helps app developers in optimizing their Mobile Ad campaigns and in Monetizing their App after it is installed.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/30/2015 via BNC Analysis

Flipkart Online Services Pvt Ltd, acquired Appiterate

See 173 Comparable Transactions
synopsis: Flipkart India has acquired Delhi based Appiterate, a mobile marketing start-up owned by DSYN Technologies Pvt. Ltd. Appiterate allows app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally and see real time conversion metrics with their insightful analytics.
buyer: Flipkart Online Services Pvt Ltd
Flipkart Online Services Pvt Ltd is India’s leading e-commerce marketplace offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle. They offer path-breaking services like Cash on Delivery, and a 30-day replacement policy. "
 target parent: DSYN Technologies Pvt. Ltd.
target: Appiterate
AppIterate is a Mobile Marketing Automation Platform for native mobile apps. It allows app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally and see real time conversion metrics with our insightful analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/20/2018 via BNC Analysis

Game of Whales, acquired Appstatics

See 58 Comparable Transactions
synopsis: Game of Whales, a company that helps mobile game/app developers and publishers increase revenue by easily identifying and profiling their users, has acquired Appstatics, a leading tracking app, used by thousands of app and game developers worldwide.
buyer: Game of Whales
Game of Whales helps mobile game/app developers and publishers increase revenue by easily identifying and profiling their users, analyzing usage patterns and spending habits, and presenting compelling incentives specifically tailored to keep everyone engaged and buying more. "
 target: Appstatics
Appstatics is a leading tracking app, used by thousands of app and game developers worldwide, that delivers intelligence about mobile performance tactics through App Stores rankings. The app is available on Google Play and Apple store.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2021 via Company Press Release

App Radar, acquired TheTool

See 214 Comparable Transactions
synopsis: TheTool was founded by PICKASO, the 1st App Marketing & Mobile Growth Agency in Spain since 2013. TheTool allows users to easily track & optimize their App Store Optimization strategy, increase downloads and grow their business with app marketing tools.
buyer: App Radar
AppRadar is an App Store Optimization Workflow Tool. AppRadar provides analysis on how apps are discovered. With AppRadar, users can optimize for the best keywords with AI and update store listings directly. "
 target parent: PICKASO
target: TheTool
TheTool was created by PICKASO, the leading App Marketing & Mobile Growth agency in Spain since 2013. TheTool allows users to easily track & optimize their App Store Optimization strategy, increase downloads and grow their business with app marketing tools.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/22/2020 via gamesindustry.biz

Huuuge Games, acquired Playable Platform

See 405 Comparable Transactions
synopsis: Huuuge Games, an international games developer and publisher focused on the mobile gaming market, has acquired Playable Platform, a dutch advertising company that specializes in playable ads. Playable Platform provides app developers with performance-focused playable ads along with a self-service platform for data, unlimited iterations and reskins.
buyer: Huuuge Games
Huuuge Games is an international games developer and publisher focused on the mobile gaming market. Huuuge Games specializes in developing easy to play casual games and social casino games. Their titles include Traffic Puzzle, Trolls Pop, Stars Slots, and more. "
 target: Playable Platform
Playable Platform is a dutch advertising company that specializes in interactive and playable ads. Playable Platform provides app developers with performance-focused playable ads along with a self-service platform for data, unlimited iterations, and reskins.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/30/2019 via BusinessWire

Blackstone Group LP, acquired Vungle

See 709 Comparable Transactions
synopsis: Blackstone, one of the world's leading investment firms, announced that private equity funds managed by Blackstone have acquired Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices.
buyer: Blackstone Group LP (BX:$16,433.94)
Blackstone is one of the world's leading investment firms. Their asset management businesses, with over $450 billion in assets under management, include investment vehicles focused on private equity, real estate, public debt and equity, non-investment grade credit, real assets and secondary funds. "
 target: Vungle
Vungle is the trusted guide for growth and engagement, transforming how people discover and experience apps. Mobile application developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2019 via BNC Analysis

Media and Games Invest plc, acquired PubNative GmbH

See 113 Comparable Transactions
synopsis: ​​​​​​​​​​​​​​​​German mobile monetization platform PubNative GmbH has been acquired by one of the top investment firms in Germany, Media and Games Invest plc. PubNative's proprietary cross-format optimization technology and mobile header bidding solution enable mobile publishers to maximize their programmatic advertising revenue.
buyer: Media and Games Invest plc (XTRA:M8G:$288.94)
Media and Games Invest plc (MGI) is a German strategic investment-holding, that focuses on a buy, build, and sell strategy of fast-growing companies. The MGI portfolio companies are growing via acquisitions plus organic growth and new technologies. "
 target: PubNative GmbH
Germany-based PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy. Its proprietary cross-format optimization technology and mobile header bidding solution enable mobile publishers to maximize their programmatic advertising revenue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/30/2019 via GlobeNewswire

Aware Ads, acquired AppThis

See 214 Comparable Transactions
synopsis: Aware Ads, Inc., a Canadian company specializing in all aspects of online marketing, is pleased to announce that it has acquired the assets of AppThis, LLC, a Denver, Colorado-based global mobile technology company focused on app discovery, user acquisition and mobile monetization.
buyer: Aware Ads
Aware Ads is a Canadian company operating in all aspects of online marketing. Aware Ads specializes in direct response (i.e. Cost-Per-Acquisition) marketing and content creation. Aware Ads is well positioned in all aspects of the performance marketing space. "
 target: AppThis
AppThis is an international mobile ad tech company focused on the global app ecosystem. Founded in early 2014 in Denver, Colorado, the company has already delivered over ten million app installs for global app developers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/9/2019 via BNC Analysis

RTL Group, acquired Yospace Technologies Limited

See 247 Comparable Transactions
synopsis: RTL Group has acquired UK-based digital video distribution company Yospace to deliver better-targeted advertising across premium streaming environments. The Yospace technology currently serves major media owners throughout Europe, the United States and Asia. Customers include BT Sport, TV4, ITV, and Seven West Media.
buyer parent: Bertelsmann SE & Co. KGaA
buyer: RTL Group (ENXTBR:RTL:$7,373.99)
RTL Group is a global leader across broadcast, content and digital, with interests in 56 television channels and 31 radio stations, content production throughout the world and rapidly growing digital video businesses. "
 target: Yospace Technologies Limited
Yospace is a mobile applications innovator and platform provider allowing digital publishers, mobile applications developers, and mobile operators to rapidly and affordably deliver mobile video services. Yospace has developed technologies for Server-Side Dynamic Ad Insertion.
price ($mm)
$33
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/11/2018 via PR Newswire

Ogury, acquired AdinCube

See 245 Comparable Transactions
synopsis: Ogury, the leading mobile data company, has acquired Adincube, a leading mediation solution for mobile publishers. With the Adincube integration, Ogury further solidifies its standing as the only solution for publishers to accelerate commercial growth and use automation to holistically monetize their apps.
buyer: Ogury
Ogury, the world's leading mobile data company, enables brands, publishers and users to make informed choices. Ogury has access to 400m+ high quality and consented mobile user profiles in 120 countries. This unique data fuels Ogury's integrated suites of solutions for publishers and for brands. "
 target parent: Mozoo
target: AdinCube
AdinCube develops ad revenue optimization software. Through one simple integration, AdinCube gives access to all major ad networks and ad exchanges on the market. It optimizes buyers revenues between all actors, gathers their earnings and pays them immediately.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/7/2017 via BusinessWire

Mozoo, acquired AdinCube

See 245 Comparable Transactions
synopsis: Mozoo, a company that helps brands better engage with their customers on mobile, has acquired AdinCube, an ad revenue optimisation solution for mobile app developers. AdinCube gives developers access to all the ad networks and ad exchanges through one simple integration. It optimizes their revenue, gathers their earnings and pays them immediately.
buyer: Mozoo
Mozoo helps brands better engage with their customers on mobile. Mozoo specializes in creating mobile ads that are engaging and non-intrusive for the user. Their integrated global creative studio designs and produces rich media formats and innovative videos that are perfectly suited for smartphones."
 target: AdinCube
AdinCube is the leading ad revenue optimisation solution for mobile app developers. Through one simple integration, AdinCube gives them access to all the ad networks and ad exchanges. It optimizes their revenue between all buyers and buying metrics, gathers their earnings and pays them immediately.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

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AppThis

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($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
  • drill down
  • watch
Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
year
2014
rev ($mm)
$99.35
EBITDA ($mm)
($26.83)
EBIT ($mm)
($33.63)
Net Income ($mm)
Employees
500
  • drill down
  • watch
Ticker: TSE:7068
 
 
 
 
 
 
 
 
Feedforce Inc.
Feedforce Inc.
Based in Tokyo, Japan, Feedforce Inc. is an advertising company that specializes in digital marketing. Feedforce develops and provides marketing support services that make full use of technologies such as data feed, structured data, and ID linkage.
year
2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: MKTG
 
 
 
 
 
 
 
 
Responsys
Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing; email, mobile, social, the web and display.
year
2013
rev ($mm)
$194.33
EBITDA ($mm)
$13.34
EBIT ($mm)
$1.63
Net Income ($mm)
$0.79
Employees
  • drill down
  • watch
Ticker: SEMR
 
 
 
 
 
 
 
 
SEMrush
SEMrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.
year
2021
rev ($mm)
$188.00
EBITDA ($mm)
$1.04
EBIT ($mm)
($2.49)
Net Income ($mm)
Employees
980
  • drill down
  • watch
Ticker: BIT:MAIL
 
 
 
 
 
 
 
 
Growens S.p.A.
Growens S.p.A.
Growens (GROW) is a vertically integrated player in the field of Cloud Marketing Technologies. with a combined SaaS and CPaaS offer. Its growing suite of data-driven solutions allows SMEs and large corporations globally to master the evolving ways of communicating with customers.
year
2021
rev ($mm)
$77.85
EBITDA ($mm)
$4.05
EBIT ($mm)
$1.24
Net Income ($mm)
$0.40
Employees
235
  • drill down
  • watch
Ticker: ASX:TMP
 
 
 
 
 
 
 
 
Tech Mpire Limited
Tech Mpire Limited
Tech Mpire is a rapidly growing performance-based online and mobile marketing solutions provider with reach to consumers in over 200 countries. Mpire offers advertisers a scalable solution to gain consumer acquisitions on a strict performance basis.
year
2017
rev ($mm)
$23.89
EBITDA ($mm)
($1.30)
EBIT ($mm)
($1.36)
Net Income ($mm)
Employees
0
  • drill down
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Ticker: NZSE:PX1
 
 
 
 
 
 
 
 
Plexure Group Limited
Plexure Group Limited
Plexure is a global mobile engagement company helping brands create sticky and more profitable relationships with consumers throughout the consumer journey. Plexure enables the delivery of deeply personalized compelling offers to customers through mobile channels.
year
2021
rev ($mm)
$20.26
EBITDA ($mm)
($5.02)
EBIT ($mm)
($5.19)
Net Income ($mm)
Employees
150
  • drill down
  • watch
Ticker: PERI
 
 
 
 
 
 
 
 
Perion Network Ltd.
Perion Network Ltd.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences.
year
2021
rev ($mm)
$401.16
EBITDA ($mm)
$27.36
EBIT ($mm)
$26.48
Net Income ($mm)
$21.52
Employees
417
  • drill down
  • watch
Ticker: IS
 
 
 
 
 
 
 
 
ironSource
ironSource
Israel-based ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and more.
year
2021
rev ($mm)
$451.10
EBITDA ($mm)
$91.45
EBIT ($mm)
$78.45
Net Income ($mm)
$69.15
Employees
898
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Outbrain Inc.
Outbrain Inc.
Outbrain is a leading recommendation platform for the open web. Their technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business.
year
2021
rev ($mm)
$971.40
EBITDA ($mm)
$51.78
EBIT ($mm)
$41.56
Net Income ($mm)
Employees
828
  • drill down
  • watch
Ticker: RUBI
 
 
 
 
 
 
 
 
Magnite
Magnite
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV.
year
2021
rev ($mm)
$468.41
EBITDA ($mm)
$103.99
EBIT ($mm)
($42.89)
Net Income ($mm)
$0.07
Employees
569
  • drill down
  • watch
Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: EB
 
 
 
 
 
 
 
 
Evvnt
Evvnt
Evvnt is a dynamic event marketing automation platform which syndicates events’ content to multiple event listing sites and calendars as a service. Evvnt provides ticketing, syndication, print, social, and email marketing services, while helping consumers find high quality, local events.
year
2020
rev ($mm)
$294.56
EBITDA ($mm)
($179.55)
EBIT ($mm)
($196.12)
Net Income ($mm)
Employees
1126
  • drill down
  • watch
Ticker: OTCPK:SING
 
 
 
 
 
 
 
 
SinglePoint
SinglePoint
SinglePoint is a full-service mobile technology and marketing provider. Their solutions that allow their clients to conduct business transactions, accept donations, and engage in communication through mobile devices. Their products connect companies to their markets by providing mobile technology.
year
2015
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: APPS
 
 
 
 
 
 
 
 
Digital Turbine Group, LLC.
Digital Turbine Group, LLC.
Digital Turbine innovates at the convergence of media and mobile communications, connecting mobile operators, OEMs, and publishers with app developers and advertisers. Its Mobile Delivery Platform powers user acquisition and engagement, operational efficiency, and monetization opportunities.
year
2020
rev ($mm)
$257.85
EBITDA ($mm)
$49.48
EBIT ($mm)
$46.18
Net Income ($mm)
$38.65
Employees
207
  • drill down
  • watch
Ticker: TBLA
 
 
 
 
 
 
 
 
Taboola
Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement.
year
2021
rev ($mm)
$1,378.46
EBITDA ($mm)
$46.28
EBIT ($mm)
($6.83)
Net Income ($mm)
Employees
1800
  • drill down
  • watch
Ticker: AIM:BIDS
 
 
 
 
 
 
 
 
Bidstack
Bidstack
Bidstack is a provider of native in-game advertising that is dynamic, targeted and automated, serving the global video games industry across multiple platforms. Its proprietary technology is capable of inserting adverts into natural advertising space within video games.
year
2018
rev ($mm)
$0.39
EBITDA ($mm)
($3.15)
EBIT ($mm)
($3.16)
Net Income ($mm)
Employees
17
  • drill down
  • watch
Ticker: NasdaqCM:NXTP
 
 
 
 
 
 
 
 
NextPlay Technologies, Inc.
NextPlay Technologies, Inc.
NextPlay Technologies, Inc. is a technology solutions company offering gaming, in-game advertising, crypto-banking, connected TV and travel booking services to consumers and corporations within a growing worldwide digital ecosystem.
year
2020
rev ($mm)
EBITDA ($mm)
($0.67)
EBIT ($mm)
($1.06)
Net Income ($mm)
Employees
21
  • drill down
  • watch