Like HelloFlo

announced 3/30/2016 via BusinessWire

SheKnows.com, will acquire HelloFlo

synopsis: SheKnows Media, a leading women's media company with a reach of over 81 million unique visitors per month, and 275 million social media fans and followers, announced the intent to acquire HelloFlo, a premier women’s health brand that offers advice, inspiration, and products for women and girls.
buyer parent: Great Hill Partners LLC
buyer: SheKnows.com
SheKnows Media is the number-one women’s lifestyle digital media company with more than 81 million unique visitors per month and 275 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com and StyleCaster.com. "
target: HelloFlo
HelloFlo is a women's health company dedicated to normalizing the conversation about women's bodies so that women can live healthier lives. HelloFlo serves its community by providing content, classes and products to help women and girls navigate physical milestones and changes.
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closed 6/12/2014 via BusinessWire

Jamieson Laboratories, acquired Lorna Vanderhaeghe Health Solutions

synopsis: Jamieson Laboratories, Canada’s number one selling vitamin, mineral and supplement brand, announced the acquisition of leading Canadian women’s wellness company Lorna Vanderhaeghe Health Solutions. LVHS is committed to educating women through lectures, radio and television shows, newsletters, webinars, books, blogs and other forms of social media.
buyer: Jamieson Laboratories
Established in 1922, Jamieson is Canada’s number one selling vitamin, mineral and supplement brand and a recognized innovator in the development of proprietary formulas. Jamieson products are made at the company’s state-of-the-art facilities in Windsor, Ontario. "
target: Lorna Vanderhaeghe Health Solutions
Lorna Vanderhaeghe Health Solutions is committed to educating women through lectures, radio and television shows, newsletters, webinars, books, blogs and other forms of social media. Find Lorna Vanderhaeghe Health Solution SMART products at health food stores and fine food retailers across Canada.
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closed 6/21/2018 via PR Newswire

Wildflower Health, acquired Circle

synopsis: Wildflower Health, a leading mobile health software company, announced it has acquired the Circle Women's Health Platform, a mobile health technology incubated by Providence St. Joseph Health. Circle is a mobile app created to ensure their patients regularly receive curated, provider-approved family and children's health resources.
buyer: Wildflower Health
Wildflower Health grows healthy families by making intelligent connections between consumers and their healthcare. They simplify healthcare every day, helping families manage the health needs of moms, dads, kids and aging parents on one shared mobile application. "
target parent: Providence St. Joseph Health
target: Circle
Circle is a mobile app created to ensure their patients regularly receive curated, provider-approved family and children's health resources. The app serves as a single source of information for parents, providing resources on everything from breastfeeding to teenager interactions.
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closed 11/28/2016 via PR Newswire

The Wellness Network, acquired Bundoo

synopsis: The Wellness Network, parent company of the Newborn Channel and Your NICU Baby, is significantly expanding its reach to expectant and new Moms through the acquisition of Bundoo, a physician-driven parenting website. This acquisition positions The Wellness Network to engage expectant and new moms online.
buyer parent: Wafra Partners
buyer: The Wellness Network
The Wellness Network owns The Patient Channel, The Newborn Channel, and HealthStyle Press, the most comprehensive in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs. "
target: Bundoo
Bundoo is a physician-driven pregnancy and parenting website that educates and engages expecting and new parents. Bundoo.
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closed 9/11/2014 via PR Web

Get It, LLC, acquired Mamapedia

synopsis: Get It®, a leading operator of niche classified and career websites, acquired Mamapedia.com, a leading portal and online community for mothers. Founded in 2004, the San Francisco based Mamapedia™ has more than three million members who use the site to exchange ideas and get answers on an array of parenting and lifestyle topics.
buyer: Get It, LLC
Get It® is a technology company based in Alexandria, VA that specializes in introductions. Since 2006, Get It has created more than six hundred safe, online communities, offering consumers with one-click access to precisely what they need, and companies avenues in which to reach them. "
target parent: Modnique
target: Mamapedia
Mamapedia™ is an online community that connects moms at every stage of their children's lives to compelling content from the source they trust most: other moms. Every day, moms turn to Mamapedia.com for advice on everything moms need.
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closed 1/8/2013 via PR Newswire

Totsy, Inc., acquired Mamasource, Inc.

synopsis: TOTSY, a leading private sale site exclusively dedicated to delivering deals on must-haves for parents, babies and kids, announced that the company has acquired the assets of Mamasource, Inc., a leading daily deal site for moms. TOTSY will add over two million moms to its existing base.
buyer: Totsy, Inc.
Headquartered in New York, Totsy is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. "
target: Mamasource, Inc.
Mamasource is one of the largest mom focused community and commerce sites on the Internet. Mamasource.com is where moms come to find trusted, high quality products focused on helping them to live life better. Moms visit its core community site, mamapedia.com, for wisdom and insight from other moms.
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closed 3/3/2021 via Yahoo, Inc.

FueledLoop LLC., acquired Pregnancy & Newborn Magazine

synopsis: FueledLoop LLC., a wholly owned subsidiary of Aeroflow Healthcare, announced that it has acquired Pregnancy & Newborn (P&N) Magazine, a pioneering leader in the early online motherhood and lifestyle space. P&N provides moms with everything from educational pregnancy and child development information, to baby gear reviews, birth stories and more.
buyer parent: Aeroflow Healthcare
buyer: FueledLoop LLC.
FueledLoop is a digital agency with a collective 75 years of experience. FueledLoop plans, creates, and implements effective marketing campaigns that help their partners save time, money, and achieve results. FueledLoop has worked on campaigns for Fortune 1000 clients. "
target: Pregnancy & Newborn Magazine
Pregnancy & Newborn (P&N) is a thriving online community that embraces the trials and triumphs of motherhood. Since 2006, P&N has provided moms with everything from educational pregnancy and child development information, to baby gear reviews, birth stories and more.
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closed 5/6/2015 via PR Web

Red Tricycle, acquired 9BLISS

synopsis: Red Tricycle, the digital brand and community that connects parents with awesome things to do, has acquired 9BLISS, the e-newsletter for pregnant women. 9BLISS reports on everything pregnant women need to know now and delivers coverage straight to their inboxes.
buyer: Red Tricycle
Red Tricycle is the first marketplace that connects parents with activities do with their kids. Armed with over a million registered users in nine US cities, strong transaction validation and a brand that parents love and trust, "
target: 9BLISS
9BLISS is the daily newsletter for pregnant women, covering what's new, notable and necessary for nine months of bliss. From food to fashion to just plain fun, 9BLISS reports on everything pregnant women need to know now and delivers coverage straight to their inboxes.
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closed 5/22/2019 via PR Newswire

Her Campus Media LLC, acquired the Lala Media Group, Inc.

synopsis: Her Campus Media, the #1 media brand for college women and 360-degree college marketing agency, has acquired the Lala Media Group, Inc., a leading millennial women-focused media company. the Lala will be rebranded as 'Her20s', the premiere digital and social destination and community for women navigating this pivotal decade of their lives.
buyer: Her Campus Media LLC
Her Campus Media is the #1 media brand for the empowered college woman and 360-degree college marketing agency, reaching over 30 million users monthly across flagship site HerCampus.com, on-campus network of 380+ campus chapters, proprietary events College Fashion Week® and Her Conference®, & more. "
target: the Lala Media Group, Inc.
the Lala provides a positive space online for young women to publish topics most meaningful to them and aims to become a launching pad for young women's careers by teaching them tangible, transferable skills in the digital media space.
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closed 11/3/2014 via PR Web

SheKnows.com, acquired Blogher Inc.

synopsis: SheKnows Media, a rapidly expanding, award-winning women’s lifestyle media platform, announced its acquisition of BlogHer Inc., a leading cross-platform media network created by and for women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities.
buyer parent: Great Hill Partners LLC
buyer: SheKnows.com
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties."
target: Blogher Inc.
BlogHer is the largest community of women who blog: reaching an audience of 100 million across premium blogs, Web sites, Pinterest, Facebook and Twitter. BlogHer is a community and media company created in partnership with women in social media.
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closed 1/10/2020 via PR Newswire

Meredith Corporation, acquired SwearBy

synopsis: Meredith Corporation, the leading media company for women reaching nearly 100 million American female consumers each month, announced its acquisition of SwearBy, a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences.
buyer: Meredith Corporation (NYSE:MDP:$2,879.70)
Meredith Corporation has been committed to service journalism for 115 years. Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising partners. "
target: SwearBy
SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences.
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closed 3/24/2021 via Company Press Release

BeLatina merged with BrandStar,

synopsis: BELatina, a leading Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content machine, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.
buyer: BrandStar
BrandStar is an integrated production and marketing agency. BrandStar combines creative storytelling, marketing strategy, results-driven media, technology innovation, and television production to help brands grow. They offer services for branded entertainment, marketing, production, and more. "
target: BeLatina
BELatina features daily ambitious journalism, which they believe is currently lacking in most women-centric publications. They build their content through a solid foundation and cultural lens of todays women. In today's digital landscape they are about the diversity of inspired women first.
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closed 12/11/2019 via PR Newswire

Prime Women Media, acquired The Fine Line

synopsis: Prime Women Media, the quintessential source of curated content for sophisticated and successful women 50+, has acquired The Fine Line, an online magazine for women 45+ to connect, explore, and reinvent themselves on their own terms.
buyer: Prime Women Media
PRiME Women Media is the quintessential source of curated content for sophisticated and successful women 50+. PRiME is for the ageless generation of women who don't dress, think, or act like women in previous generations. "
target: The Fine Line
The first of its kind, The Fine Line is an online magazine for women 45+ to connect, explore, and reinvent themselves on their own terms. The Fine Line is a space for women of wisdom, means, and style to explore beauty, fashion, food, well-being, fitness, and all aspects of living a good life.
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closed 3/8/2019 via BNC Analysis

EvolveHer, acquired Chicago Woman LLC

synopsis: EvolveHer acquired Chicago Woman Magazine for the sole purpose of launching the glu, a multi-channel media platform created to amplify women's voices, expertise and unique stories around the world. Chicago Woman is the only magazine and media brand that speaks directly to professional women who live, work and play in Chicago.
buyer: EvolveHer
EvolveHer is a creative workspace and community designed for women to come connect, learn and find their purpose. The 5,000 square foot loft in Chicago's River North neighborhood is designed to inspire creativity and foster collaboration amongst women through shared workspace, events, and workshops."
target: Chicago Woman LLC
Chicago Woman is the only magazine and media brand that speaks directly to professional women who live, work and play in Chicago. They tell the stories that empower women, while inspiring them to live their best lives, at the office and at home.
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closed 6/26/2018 via BusinessWire

H Code, acquired HipLatina

synopsis: H Code, the leader in digital advertising for the US Hispanic market, announced the acquisition of HipLatina, a leading digital lifestyle platform for Hispanic women that reaches more than four million consumers per month via email, web, Facebook, Twitter, Instagram, Pinterest and more than 20 websites and mobile apps.
buyer: H Code
H Code is the #1 US Hispanic comScore entity for Authentic Hispanic Reach. The company connects advertisers with the highly sought-after US Hispanic audience through a combination of target-able data-sets (science) and exemplary creative executions (art). "
target: HipLatina
HipLatina is a digital lifestyle publication that creates the conversation through positive & inspiring storytelling with an emphasis on food & drink, style, wellness, and profiles of fascinating people relevant to the US Hispanic community.
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closed 4/18/2018 via BusinessWire

RockYou, acquired Little Things LLC

synopsis: RockYou Media, an entertainment and media company focused on amplifying the voices of multicultural millennials, announced the acquisition and relaunch of LittleThings, a prominent digital lifestyle destination publishing engaging, meaningful content for women across generations.
buyer: RockYou
RockYou Media is an interactive media and entertainment company, built around a proprietary platform, RYME, amplifying the authentic voice of multicultural millennials. RockYou provides brands and publishers with hyper-engaging content, with a video portfolio that reaches 75 million monthly viewers."
target: Little Things LLC
Founded in 2014, LittleThings is a prominent digital lifestyle destination publishing engaging, meaningful content for women across generations. LittleThings garners an unparalleled following of loyal fans, reaching an audience of nearly sixty million comScore unique monthly visitors.
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closed 1/4/2017 via Wall Street Journal

Gary Vaynerchuk, acquired PureWow

synopsis: Gary Vaynerchuk has acquired PureWow, a lifestyle digital media company focused on “upper” millennial and Gen-X women. PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful and manageable for women.
buyer: Gary Vaynerchuk
Gary Vaynerchuk is a serial entrepreneur, CEO, investor, author, public speaker, and internet personality. He is the co-founder of VaynerMedia. "
target: PureWow
PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful and manageable for women. The company focuses on editorial categories, including culture, fashion, tech, travel, beauty, home, and health.
price ($mm)
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$20
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0.0x
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closed 5/26/2016 via BNC Analysis

Hearst Shkulev Media OOO, acquired Woman.ru

synopsis: Co-owner of the publishing house Hearst Shkulev Media Victor Shkulev bought one of the most popular women's websites in Russian - Woman.ru. Woman.ru, based in Russia, is one of the largest women's online portals. Woman.ru reaches a monthly audience of 6 million people.
buyer: Hearst Shkulev Media OOO
Hearst Shkulev Media one of the leading Russian media holdings that publish such famous brands as ELLE, Elle Girl, Elle Decor, MAXIM, Marie Claire, «Happy Parents» / Parents, Psychologies, DEPARTURES, Antenna-Telesem, StarHit, Va-Bank in Russia and Ukraine. "
target: Woman.ru
Woman.ru, based in Russia, is one of the largest women's online portals. Woman.ru was founded in 1998 as a specialized forum for women.
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closed 8/22/2013 via Company Press Release

Glacier Media, Inc., acquired Vitamin Daily

synopsis: Glacier Media Group and Daily Dose Media Inc announced that Glacier Media Group has acquired VitaminDaily.com, Canada’s premier online lifestyle magazine for women. VitaminDaily.com has grown to six editions (Vancouver, Calgary, Toronto, Montreal delivering over half a million newsletters a week to upwardly-mobile Canadian women.
buyer: Glacier Media, Inc. (:$141.37)
Glacier Media Inc. is an information communications company focused on the provision of primary and essential information and related services through print, electronic and online media. "
target: Vitamin Daily
VitaminDaily.com is an online lifestyle magazine with a group of six free, savvy, online e-newsletters in major Canadian cities that target educated, affluent women who are starved for time and hungry for information.
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closed 11/14/2012 via PR Newswire

NBC News Digital, acquired iVillage, Inc.

synopsis: NBCUniversal News Group announced that iVillage, one of the largest online communities for women, will be joining its NBC News Digital portfolio. iVillage's Web site targets women aged 25 to 49 through more than 15 ''channels'' focusing on topics such as health, food, parenting, relationships, and shopping.
buyer parent: Comcast Corporation
buyer: NBC News Digital
NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and visually engaging stories on any platform of choice. NBC News Digital features world-class brands including NBCNews.com, tv.msnbc.com, TODAY.com, theGrio.com, NBCLatino.com, and more. "
target parent: Comcast Corporation
target: iVillage, Inc.
iVillage offers a cyber retreat to the female Web surfer. iVillage's Web site targets women aged 25 to 49 through more than 15 ''channels'' focusing on topics such as health, food, parenting, relationships, and shopping.
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announced 3/30/2016 via BusinessWire

SheKnows.com, will acquire HelloFlo

synopsis: SheKnows Media, a leading women's media company with a reach of over 81 million unique visitors per month, and 275 million social media fans and followers, announced the intent to acquire HelloFlo, a premier women’s health brand that offers advice, inspiration, and products for women and girls.
buyer parent: Great Hill Partners LLC
buyer: SheKnows.com
SheKnows Media is the number-one women’s lifestyle digital media company with more than 81 million unique visitors per month and 275 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com and StyleCaster.com. "
target: HelloFlo
HelloFlo is a women's health company dedicated to normalizing the conversation about women's bodies so that women can live healthier lives. HelloFlo serves its community by providing content, classes and products to help women and girls navigate physical milestones and changes.
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closed 3/7/2018 via PR Newswire

Penske Media Corporation, acquired SheKnows Media

synopsis: Penske Media Corporation, owner of 20 media brands that include Rolling Stone, Variety, WWD, Deadline, and Robb Report, announced the acquisition of SheKnows Media, a leading women's lifestyle digital media company with 79 million unique visitors per month and whose owned brands include, SheKnows.com, BlogHer.com, StyleCaster.com and HelloFlo.com.
buyer: Penske Media Corporation
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 210 million and empowers more than 1 million global business leaders and CEOs with actionable market information and business intelligence. "
target parent: Great Hill Partners LLC
target: SheKnows Media
SheKnows Media is a top women's lifestyle digital media company with 79 million unique visitors per month and more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com and HelloFlo.com.
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announced 3/30/2016 via BusinessWire

SheKnows.com, will acquire HelloFlo

synopsis: SheKnows Media, a leading women's media company with a reach of over 81 million unique visitors per month, and 275 million social media fans and followers, announced the intent to acquire HelloFlo, a premier women’s health brand that offers advice, inspiration, and products for women and girls.
buyer parent: Great Hill Partners LLC
buyer: SheKnows.com
SheKnows Media is the number-one women’s lifestyle digital media company with more than 81 million unique visitors per month and 275 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com and StyleCaster.com. "
target: HelloFlo
HelloFlo is a women's health company dedicated to normalizing the conversation about women's bodies so that women can live healthier lives. HelloFlo serves its community by providing content, classes and products to help women and girls navigate physical milestones and changes.
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closed 11/3/2014 via PR Web

SheKnows.com, acquired Blogher Inc.

synopsis: SheKnows Media, a rapidly expanding, award-winning women’s lifestyle media platform, announced its acquisition of BlogHer Inc., a leading cross-platform media network created by and for women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities.
buyer parent: Great Hill Partners LLC
buyer: SheKnows.com
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties."
target: Blogher Inc.
BlogHer is the largest community of women who blog: reaching an audience of 100 million across premium blogs, Web sites, Pinterest, Facebook and Twitter. BlogHer is a community and media company created in partnership with women in social media.
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closed 8/20/2014 via BNC Analysis

SheKnows.com, acquired StyleCaster Media Group, LLC

synopsis: The fashion and lifestyle site StyleCaster has been acquired by the Scottsdale, Ariz.-based SheKnows Media. StyleCaster Media Group operates an online personal style discovery platform. It provides content on styled looks, fashion features, beauty news, clothes and accessories, events, and weather.
buyer parent: Great Hill Partners LLC
buyer: SheKnows.com
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties."
target: StyleCaster Media Group, LLC
StyleCaster Media Group, LLC operates an online personal style discovery platform. It provides content on styled looks, fashion features, beauty news, clothes and accessories, events, and weather.
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closed 12/17/2012 via Market Wire

Great Hill Partners LLC, acquired SheKnows.com

synopsis: Great Hill Partners has acquired SheKnows.com, the fastest-growing women's property online with more than 41 million unique visitors per month. SheKnows.com boasts an extensive, rapidly-expanding library of premium content that runs the gamut of women's interests from entertainment and parenting, beauty and food, health and home, and more.
buyer: Great Hill Partners LLC
Great Hill Partners is a private equity firm that manages more than $2.5 billion in capital to finance the expansion, recapitalization or acquisition of growth companies in a wide range of sectors within the business and consumer services, media, communications and software industries. "
target parent: Evolve Media Corp
target: SheKnows.com
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties.
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closed 5/14/2008 via PR Newswire

SheKnows, LLC, acquired PregnancyandBaby.com

synopsis: SheKnows.com, one of the fastest growing online destinations for women, announced the acquisition of PregnancyandBaby.com a leading online community for women from preconception through pregnancy.
buyer parent: AtomicOnline
buyer: SheKnows, LLC
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties."
target: PregnancyandBaby.com
PregnancyandBaby is among the most popular sites designed specifically for those who are pregnant or planning to conceive. The site offers a comprehensive collection of articles, interactive features and active message board communities with the goal of informing and inspiring hopeful families.
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closed 1/30/2008 via PR Newswire

SheKnows, LLC, acquired RealityTVMagazine

synopsis: SheKnows.com, one of the fastest growing online destinations for women, announced today the acquisition of RealityTVMagazine.com, a leading web property covering reality TV programming since June 2003.
buyer parent: AtomicOnline
buyer: SheKnows, LLC
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties."
target: RealityTVMagazine
RealityTVMagazine is dedicated to keeping fans in touch with their favorite reality TV shows and personalities. By providing exclusive interviews and reviews soon after shows air, the site has become the dependable go-to source for everything about and around reality TV.
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closed 12/18/2007 via PR Newswire

SheKnows, LLC, acquired LovingYou.com

synopsis: SheKnows.com one of the fastest growing online destinations for women, announced today the acquisition of LovingYou.com -- the #1 marriage and relationship site on the web.
buyer: SheKnows, LLC
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties."
target: LovingYou.com
Lovingyou.com was "officially" launched in October of 1997. The main purpose of the site was to become a source of support and encouragement in the growing area of online relationships. As time passed Lovingyou.com grew to be a mecca of all things romantic, not just online relationships.
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closed 11/12/2007 via PR Newswire

SheKnows, LLC, acquired Soaps.com

synopsis: SheKnows.com, one of the fastest growing online destinations for women, announced today the acquisition of Soaps.com, the second largest soap opera entertainment property on the web.
buyer: SheKnows, LLC
SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities - and also serves as the demographic/psychographic hub for a family of other female-centric web properties."
target: Soaps.com
Soaps.com delivers nearly 600,000 unique visitors per month with over 15 million page views. The site is the second largest soap opera entertainment property on the web, and is dedicated to being first to publish key updates of every daytime serial drama.
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announced 5/20/2020 via Market Watch

Bright Mountain Media, Inc., will acquire Wild Sky Media

synopsis: Bright Mountain Media has entered into a non-binding LOI to acquire all of the equity in CL Media Holdings LLC ("Wild Sky"). Wild Sky offers global reach through hyper-engaging content and multicultural audiences. WildSky's robust portfolio of parenting websites include Mom.com, CafeMom, LittleThings, Revelist, Babynamewizard.com, and MamasLatinas.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$7.00)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Bright Mountain Media’s assets include an ad network, an ad exchange platform and 25 websites that provide content and services. "
target: Wild Sky Media
Wild Sky, headquartered in NYC with offices in Bangkok, offers global reach through hyper-engaging content and multicultural audiences. WildSky's robust portfolio of parenting websites include Mom.com, CafeMom, LittleThings, Revelist, Babynamewizard.com, and MamasLatinas.
price ($mm)
$19
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announced 10/7/2019 via Company Press Release

Group Nine Media Inc., will acquire PopSugar, Inc.

synopsis: Group Nine Media announced that it has reached a definitive agreement to acquire POPSUGAR Inc., the leading digital lifestyle brand for women. The combination solidifies Group Nine’s position among the preeminent next-generation diversified digital media companies.
buyer: Group Nine Media Inc.
Group Nine’s mission is to tell great stories that spark action and make a real difference. As the #1 video publisher on mobile in the U.S., Group Nine's brands are built for the platforms where young people spend the majority of their time. "
target: PopSugar, Inc.
PopSugar, a San Francisco company, is a woman-focused publisher and lifestyle brand. PopSugar claims it reaches “one in two millennial women in the United States” through its brands, which range from a digital marketplace for workout videos, to a subscription box with makeup products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/7/2018 via PR Newswire

Penske Media Corporation, acquired SheKnows Media

synopsis: Penske Media Corporation, owner of 20 media brands that include Rolling Stone, Variety, WWD, Deadline, and Robb Report, announced the acquisition of SheKnows Media, a leading women's lifestyle digital media company with 79 million unique visitors per month and whose owned brands include, SheKnows.com, BlogHer.com, StyleCaster.com and HelloFlo.com.
buyer: Penske Media Corporation
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 210 million and empowers more than 1 million global business leaders and CEOs with actionable market information and business intelligence. "
target parent: Great Hill Partners LLC
target: SheKnows Media
SheKnows Media is a top women's lifestyle digital media company with 79 million unique visitors per month and more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com and HelloFlo.com.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/18/2015 via BNC Analysis

auFeminin.com, acquired Livingly Media

synopsis: Livingly Media, a digital lifestyle brand that owns and operates Lonny, StyleBistro and Zimbio, three top ranked websites, has been acquired by Aufeminin, a media company that runs the leading women’s portal in Europe with leading positions in France, Italy, Spain and Germany and a strong position in the UK.
buyer parent: Axel Springer SE
buyer: auFeminin.com (ENXTPA:FEM:$132.75)
The auFeminin.com Group runs the leading women’s portal in Europe with leading positions in France, Italy, Spain and Germany and a strong position in the UK. The company also runs the thematic portals Teemix (leading portal for young women), Voyage-Bons-Plans (Travel) and Santé AZ (Health). "
target: Livingly Media
Livingly Media is a digital lifestyle brand that owns and operates three top ranked sites. Their Zimbio launched in 2006 and is a top entertainment news site. Their StyleBistro is a top fashion/beauty/style site. their platform, Lonny.com, is a top-ranking site in comScore’s home design category.
price ($mm)
$25
rev ($mm)
$15
EBITDA ($mm)
EV / rev
3.3x
EV / EBITDA
closed 1/12/2015 via Yahoo, Inc.

M6 Web, acquired Groupe Oxygem

synopsis: Through its subsidiary M6 Web, M6 Group has concluded the acquisition of the entire share capital of French media group Oxygem, which operates various websites (CuisineAZ.com, Passeportsante.net, Radins.com, Meteocity.com and Fourchette-et-bikini.fr).
buyer parent: Bertelsmann SE & Co. KGaA
buyer: M6 Web
M6 Web is responsible for the digital and interactive portfolios, supporting the M6 Group's brands and channels in extending their services to offer innovative content on new screens. M6 Web publishes a package of themed websites that are the leaders in their category. "
target: Groupe Oxygem
Groupe Oxygem is a French media group, which operates various websites, whose editorial lines are geared towards everyday topics, such as cookery, health, shopping and best deals, weather, beauty and slimming, etc. and are aimed mainly at women under 50.
price ($mm)
rev ($mm)
$13
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/17/2012 via BusinessWire

H.I.G. Growth Partners, acquired Escalate Media

synopsis: H.I.G. Growth Partners has completed the acquisition of Escalate Media, LP. Escalate creates and manages online social networks and communities connecting users who share a passion for intelligent conversation on diverse topics via dedicated content and forums. These dedicated vertical communities are focused on a wide range of subjects.
buyer parent: H.I.G. Capital
buyer: H.I.G. Growth Partners
HIG Growth Partners is the dedicated growth capital investment affiliate of HIG Capital. They consider investments across all industries, but focus on certain sectors such as technology, internet and media, healthcare, consumer products and technology-enabled financial and business services. "
target: Escalate Media
Escalate Media is in the business of building web-based editorial publications and online communities connecting people with different niche oriented outlets. Currently EM maintains websites and communities that reach into 4 verticals: Building, Home & Garden, Women & Shopping, and Technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/21/2012 via PR Newswire

Batanga Media, acquired Crovat S.A.

synopsis: Batanga Media announced the acquisition of Crovat, a company that since 2007 has created and developed over 300 consumer websites. Dedicated to providing users with lifestyle and entertainment content, Crovat publishes various sites, blogs and communities with over 12 million unique visits per month.
buyer: Batanga Media
Batanga Media is the largest independent digital content and social media company for Latin America and Hispanic communities around the world. The company’s digital brands including Batanga.com, LolaSabe.com, Hoyenfutbol.com, and Metroblog. "
target: Crovat S.A.
Focused mainly on women's lifestyle, Crovat produces and publishes over 2,000 stories monthly including text, video and photos. Crovat's portfolio of sites includes lasmanualidades.com, imujer.com, elgranchef.com, muycine.com, alfombrarosa.com and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2010 via PR Newswire

Meredith Corporation, acquired Real Girls Media

synopsis: Meredith Corporation, the leading media and marketing company serving American women, completed the acquisition of Real Girls Media Network, a social content hub for women online. The acquisition continues Meredith's strategy of deepening its portfolio of content and social media offerings through the Meredith Women's Network of digital media.
buyer: Meredith Corporation (NYSE:MDP:$2,879.70)
Meredith Corporation is the leading media and marketing company serving American women. Meredith combines well-known national brands - including Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, Fitness and More - with local television brands in fast growing markets. "
target: Real Girls Media
The Real Girls Media Network includes DivineCaroline.com as well as a premium network of branded sites. DivineCaroline.com is a unique platform that publishes user-generated content, alongside expert-guided editorial, to offer women a community in which to share experiences and form connections.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2008 via PR Newswire

Glam Media, acquired Codex Media

synopsis: Glam Media acquired Munich-based firm, Codex Media to accelerate its launch in Germany. Codex Media is an ad network with a significant reach in the German lifestyle and entertainment area.
buyer: Glam Media
Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the U.S. Glam Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network. "
target: Codex Media
Codex Media is an ad network with a significant reach in the German lifestyle and entertainment area. While not specifically considered a women’s ad network it has a considerable share of that market.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/26/2018 via PR Newswire

RockYou, acquired Mom.me

synopsis: RockYou Media, an entertainment and media company amplifying the voices of women and multicultural millennials, announced the acquisition of Mom.me, a modern parenting and lifestyle brand from Whalerock Industries.
buyer: RockYou
RockYou Media is a comScore Top Ten Lifestyle and Entertainment company that authentically amplifies the voices of multicultural millennials. RockYou provides brands with hyper-engaging content, while connecting advertisers to premium audiences through efficient programmatic and direct channels. "
target parent: Whalerock Industries
target: Mom.me
Mom.me provides its seven million plus audience with a daily mix of parenting news and conversation, lifestyle inspiration, and a stylish mix of short-form viral content, high-production editorial series and branded content.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2016 via Company Press Release

Sway Group, acquired iFabbo

synopsis: Sway Group has announced the acquisition of iFabbo. iFabbo is an International organization for beauty and fashion bloggers and content creators. With over 3000 qualified members, iFabbo is one of the most prestigious blogger organizations in the world.
buyer: Sway Group
Sway Group is an exclusive agency that represents some of the most well-known and rising star bloggers across multiple categories. The 50,000 strong Massive Sway division of Sway Group is open to all bloggers, and offers brands a wide array of high-volume partnership options. "
target: iFabbo
iFabbo is an International organization for beauty and fashion bloggers and content creators. With over 3000 qualified members, iFabbo is one of the most prestigious blogger organizations in the world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/21/2015 via BusinessWire

Ultra/Standard, acquired TextureMedia

synopsis: Ultra/Standard acquired TextureMedia, the largest hair care social media community trusted by multicultural beauty consumers. The combined beauty leaders in their categories will utilize synergies across the social media world and national retail chains to increase product knowledge and amplify consumer education in the textured hair category.
buyer: Ultra/Standard
Ultra/Standard Distributors is a leading consumer goods distributor specializing in distribution of multicultural products. They have been in business over 30 years shipping to Big Box retail outlets nation wide as well as independent beauty supply stores. "
target: TextureMedia
TextureMedia is the largest hair care platform and trusted thought leader that empowers and inspires millions of textured-hair women to embrace their naturally beautiful selves. Their four brands include CurlyNikki, CurlMart, CurlStylist and NaturallyCurly.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/12/2021 via BNC Analysis

Future plc, purchased Marie Claire U.S. from Groupe Marie Claire

synopsis: Marie Claire U.S., a joint venture between Hearst Magazines and Marie Claire Album, has been sold to U.K.-based media company Future. Marie Claire is a French-British international monthly magazine that focuses on women around the world and several global issues.
buyer: Future plc (LSE:FUTR:$478.54)
Based in the UK, Future plc is an international media group and leading digital publisher. The Group operates two separately managed brand-led divisions: Media and Magazine. The Magazine division is brand-led while the Media division focuses on being at the forefront of digital innovation. "
seller parent: The Hearst Corporation
seller: Groupe Marie Claire
Marie Claire is a French-British international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focuses on women around the world and several global issues.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/17/2021 via BNC Analysis

GEDI Gruppo Editoriale, acquired alfemminile

synopsis: GEDI Gruppo Editoriale, one of Italy's leading publishing groups, has acquired an 80% stake in alfemminile from Unify, the digital division of French media company TF1 Group. alfemminile is a leading digital media brand for women in Italy. Their editorials cover the topics of beauty & fashion, parenting and women empowerment.
buyer: GEDI Gruppo Editoriale
GEDI Gruppo Editoriale is one of Italy's leading publishing groups. GEDI operates in the press, radio, advertising, and digital sectors. The company publishes 12 newspapers and 8 magazines. They also operate 3 radio stations. Their brands include la Repubblica, La Stampa, l'Espresso, and more. "
target parent: TF1 Group
target: alfemminile
alfemminile is a leading digital media brand for women in Italy. alfemminile offers content dedicated to women, and provides practical and useful advice and information. Their editorials cover the topics of beauty & fashion, parenting and women empowerment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/12/2020 via BNC Analysis

HACK JAPAN Holdings Co., Ltd., will acquire Candle inc.

synopsis: HACK JAPAN Holdings Co., Ltd., a Japanese manufacturer, will acquire Candle inc. from Crooz, a Japanese mobile game provider. Candle is a Japanese company that operates websites related to curated media aimed at women. Candle's MARBLE website delivers daily information about various topics such as fashion, cooking, childcare, romance, and more.
buyer: HACK JAPAN Holdings Co., Ltd.
HACK JAPAN Holdings Co., Ltd. is a Japanese company that manufactures and distributes technology products. HACK JAPAN's KB-BOX is a next-generation security device. The company also produces ultra fine bubble technologies that generate nano-sized bubbles. "
target parent: Crooz
target: Candle inc.
Candle inc. is a Japanese company that operates websites related to curated media aimed at women. Candle's MARBLE website delivers daily information about various topics such as fashion, makeup, cosmetics, hairstyle, cooking, childcare, romance, and entertainment.
price ($mm)
$1.89
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.8x
EV / EBITDA
closed 12/21/2018 via BusinessWire

WeddingWire, acquired XO Group Inc.

synopsis: WeddingWire, the largest and most trusted global marketplace connecting engaged couples with local wedding professionals, has acquired XO Group Inc., an American media and technology company that provides content, tools, products and services for couples who are planning weddings, creating a home, and starting a family.
buyer: WeddingWire
WeddingWire is the largest and most trusted global marketplace connecting engaged couples with local wedding professionals. Millions of couples around the world are able to search, compare and book from a directory of over 400,000 vendors. "
target: XO Group Inc. (XOXO:$162.27)
XO Group Inc. is an American media and technology company that provides content, tools, products and services for couples who are planning weddings, creating a home, and starting a family. The company generates revenue through online advertising, merchandising, registry services, and publishing.
price ($mm)[EV]
$907 [$790]
rev ($mm)
$162
EBITDA ($mm)
$23
EV / rev
5.0x
EV / EBITDA
35.9x
closed 4/27/2018 via BusinessWire

TF1 Group, acquired aufeminin Group

synopsis: Groupe aufeminin, a creator of communities for women, announced that it has been acquired by the TF1 group from the Axel Springer group, who owned a majority 78.07% stake. Founded in 1999 to explore what a media group can do for women, the Group now includes iconic brands such as aufeminin, Marmiton, My Little Paris, Onmeda, Netmums, and more.
buyer: TF1 Group (ENXTPA:TFI:$2,585.65)
The TF1 Group is the leading private-sector television broadcaster in France, with five free-to-air channels (TF1, TMC, TFX, TF1 Séries Films and LCI) and four pay-TV theme channels (TV Breizh, Histoire, Ushuaïa and Serieclub, the last of which is 50% owned). "
target parent: Axel Springer SE
target: aufeminin Group (ENXTPA:FEM:$132.75)
aufeminin is a global media group present in over 20 countries in Europe, North Africa, North America and Latin America. Founded in 1999 to explore what a media group can do for women, the Group now includes iconic brands such as aufeminin, Marmiton, My Little Paris, Onmeda, Netmums, and more.
price ($mm)[EV]
$352 [$275]*
rev ($mm)
$137
EBITDA ($mm)
$25
EV / rev
2.7x
EV / EBITDA
15.0x
closed 1/18/2018 via BusinessWire

Will Packer Productions, acquired xoNecole

synopsis: Will Packer Productions, a production content company, announced the acquisition of xoNecole, a lifestyle site created for, urban millennial women. xoNecole’s mission is to promote positive images of women of color, as well as empower, educate and inspire millennials through interviews, beauty, fashion, lifestyle, career and travel features.
buyer: Will Packer Productions
Will Packer Productions is a production content company focused on the New American Mainstream audience. In partnership with Discovery Communications and Universal Pictures, the company produces episodic scripted and unscripted series across television and digital platforms. "
target: xoNecole
xoNecole is a lifestyle site created by, and for, urban millennial women. xoNecole’s mission is to promote positive images of women of color, as well as empower, educate and inspire millennials through interviews, beauty, fashion, lifestyle, career and travel features.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/23/2016 via BNC Analysis

REV Asia, purchased 3 Malaysian Content Portals from Dua Marhalah Sdn Bhd

synopsis: Leading Malaysia-based digital media group REV Asia, has acquired three popular Malay content portals, Siraplimau, Myresipi, and Kongsiresepi, from Dua Marhalah Sdn Bhd, a holding company for lifestyle portals. Siraplimau is a lifestyle portal for women. Myresipi and Kongsiresepi are platforms to share food and cooking tips.
buyer parent: Catcha Group
buyer: REV Asia (KLSE:REV:$0.00)
As one of Malaysia’s leading digital media groups, REV Asia owns and operates top authority brands with an extensive distribution platform that is able to reach a total reach of approximately 14 million people each month through the power of social media marketing and exceptional content. "
seller: Dua Marhalah Sdn Bhd
The acquisition includes the Malaysian websites Siraplimau, Myresipi, and Kongsiresepi. Siraplimau is a lifestyle portal where Malaysian women can discuss a variety of lifestyle and family issues. Myresipi and Kongsiresepi are platforms to share food and cooking tips.
price ($mm)
$0.59
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/19/2015 via BusinessWire

Time Inc., acquired HelloGiggles

synopsis: Time Inc., one of the world's leading media companies, announced its acquisition of HelloGiggles, a mobile and social-first millennial women's brand covering pop culture, relationships, beauty, fashion and other lifestyle categories from a positive point of view.
buyer: Time Inc. (NYSE:TIME:$2,884.00)
Time Inc. is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Their brands include People, Sports Illustrated and Time. "
target: HelloGiggles
HelloGiggles is an online community for women covering the latest in culture, female empowerment, relationships, friendship, careers, and news that matters most to young women’s lives. A platform for writers and artists to share, HelloGiggles welcomes reader contributions and publishes them daily.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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