Like Forensiq

closed 6/14/2016 via PR Newswire

Impact Radius, acquired Forensiq

synopsis: Impact Radius, a pioneer in digital marketing and affiliate solutions, announced it has acquired Forensiq, a leader in advertising fraud prevention. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI.
buyer: Impact Radius
Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company's SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition -- across all devices and channels. "
target: Forensiq
Forensiq is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. It combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay ahead of bad actors and maximize ROI.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2014 via PR Newswire

DoubleVerify, Inc, acquired RealTargeting

synopsis: DoubleVerify, the technology leader in providing transparency and accountability in digital advertising, announced it has acquired RealTargeting, a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. "
target: RealTargeting
RealTargeting helps online advertisers run more efficient audience-targeted campaigns. RealTargeting is a software company created to uncover the sophisticated methods behind the illegal practices of online ad fraud.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/30/2021 via BNC Analysis

DoubleVerify, Inc, will acquire Meetrics

synopsis: DoubleVerify entered into an agreement to acquire Meetrics GmbH, a leading European ad verification company headquartered in Berlin, Germany. Meetrics has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc (NYSE:DV:$305.85)
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Meetrics
Meetrics was founded in 2008 in Berlin and has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/4/2021 via Bloomberg

AppLovin, will acquire Adjust GmbH

synopsis: Mobile apps company AppLovin Corp. is acquiring Berlin-based Adjust, the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions.
buyer: AppLovin (APP:$2,793.10)
AppLovin helps mobile game developers connect with billions of users by providing solutions to monetize, publish, understand, and grow their businesses. Developers use AppLovin’s platform and powerful analytics tools to acquire new users and improve profitability. "
target: Adjust GmbH
Based in Germany, Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions.
price ($mm)[EV]
$950 [$990]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/5/2019 via BNC Analysis

Sublime, acquired Adledge

synopsis: Sublime, a company that creates and delivers performance-based brand ad experiences, has acquired Adledge, a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud.
buyer: Sublime
Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results. "
target: Adledge
Adledge is a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud. Adledge ensures ads are safe, viewed and within the right context on display and videos, across desktops, mobiles or connected TVs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (YHOO:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/21/2014 via BNC Analysis

Google Inc., acquired Spider.io

synopsis: Spider.io has been acquired by Google. Spider.io is a startup that specialized in weeding out fraudulent clicks around online ads. The three-year old company has tech that will help Google identify bad behavior around their content in video and display ads on the web, to help them get a more accurate picture of what is and isn’t succeeding.
buyer: Google Inc. (GOOGL:$257,637.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: Spider.io
Spider.io is a startup that specialized in weeding out fraudulent clicks around online ads. Spider.io’s tech is designed specifically to detect attacks originating from PCs infected by malware.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/1/2017 via Market Wire

CrownPeak, acquired Evidon

synopsis: Crownpeak, the leader in Digital Experience (DXM) and Digital Quality Management (DQM), announced today the acquisition of Evidon, the leader in digital governance, risk and compliance. Evidon provides enterprise companies with patented, SaaS-based solutions for consent, monitoring, and compliance covering the digital ecosystem.
buyer: CrownPeak
Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform, empowering marketers to easily create, deploy and optimize customer experiences at scale. "
target: Evidon
Evidon is a global technology company focused on simplifying the complex world of Digital Governance. As companies add more technology to maximize the return on their digital investment, building consumer trust has become ever more important.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/23/2022 via GlobeNewswire

PandaDoc, acquired LiveNotary

synopsis: PandaDoc, the leading all-in-one document workflow automation platform, has acquired LiveNotary, developer of a remote online notarization solution. The acquisition furthers PandaDoc’s mission to build a full scope of digital document management solutions for SMBs, including legally binding agreements, transactions, proposals and more.
buyer: PandaDoc
PandaDoc empowers growing businesses to thrive by taking the work out of document workflows. PandaDoc provides an all-in-one document workflow automation platform with eSignature capabilities that helps fast scaling teams accelerate the ability to create, manage and sign digital documents. "
target: LiveNotary
LiveNotary is a technology company providing individuals and notaries with the tools, information, and personalized support to navigate the new frontier of remote online notarizations. Its notaries work from all over the United States - turning a once physical process completely online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/26/2020 via PR Newswire

Valsoft Corp, acquired VisiumKMS

synopsis: Valsoft Corporation Inc. has acquired Rolls-Royce Controls and Data Services Inc (VisiumKMS Inc.), a wholly-owned subsidiary of Rolls-Royce Group. VisiumKMS, based in Houston, Texas, is a leader in Quality, Health, Safety and Environment (QHSE) software.
buyer: Valsoft Corp
Valsoft Corporation is a Canadian company that acquires and develops vertical market software companies. Valsoft enables each business to deliver the best mission-critical solutions for customers in their respective industry or niche. "
target parent: Rolls-Royce Group
target: VisiumKMS
VisiumKMS is an easy to use, scalable, web-based integrated management software solution for Quality, HSE, PSM, Operability, Operational Excellence, Security, Asset & Operational Integrity, and Operational Risk Management teams.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2020 via Company Press Release

CoreLogic, Inc., acquired Location, Inc.

synopsis: CoreLogic, a leading global property information, analytics and data-enabled services provider, announced the completion of the company’s acquisition of Location, Inc., a leader in geographic data sciences and predictive, location-based analytics for businesses across the U.S. and Canada.
buyer: CoreLogic, Inc. (CLGX:$1,642.38)
CoreLogic is a leading global property information, analytics and data-enabled services provider. They combine data from public, contributory and proprietary sources, providing coverage of property and other encumbrances, consumer credit, tenancy, location, hazard risk and performance information. "
target: Location, Inc.
Location, Inc. is a rapidly growing, high-end leader in geospatial data, specializing in location-based decision-making tools, analytics and information products. The company builds and licenses data products for the insurance, real estate, and finance sectors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/23/2021 via Company Press Release

Flashtalking, acquired Protected Media Ltd.

synopsis: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media, as the company becomes the only independent ad server with an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT.
buyer: Flashtalking
Flashtalking helps the world's biggest advertisers and their agencies stay relevant with consumers by arming them with the same data-driven precision, measurability, and control over their advertising messages as they've come to depend on for audience targeting and media buying. "
target: Protected Media Ltd.
Protected Media, based in Israel, is a global leader in ad fraud prevention and detection, accredited by the Media Rating Council for Sophisticated Invalid Traffic detection and filtration on Over the Top as well as Desktop, Mobile Web and Mobile Apps.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/1/2021 via Company Press Release

Usercentrics GmbH, will acquire Cybot A/S

synopsis: Two leaders in user consent management solutions, Usercentrics and Cybot, parent company of Cookiebot CMP, will merge operations to become a global market leader in protecting customers’ personal information. Cybot delivers automated ePrivacy services that enable website operators to respect and protect the privacy of their visitors.
buyer: Usercentrics GmbH
Headquartered in Munich, Usercentrics is a Consent Management Platform (CMP) market leader. Usercentrics' SaaS solution enables companies to collect, manage and document user consent on all digital channels, such as websites or apps – all while maintaining high opt-in rates. "
target: Cybot A/S
Cybot delivers automated ePrivacy services that enable website operators to respect and protect the privacy of their visitors. Cybot is the parent company of Cookiebot which enables onling tracking compliance of the EU ePrivacy Regulation (ePR) and General Data Protection Regulation (GDPR).
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/7/2021 via BNC Analysis

FISION, will acquire Score, Inc.

synopsis: FISION, a company that offers Digital Asset Management and Sales Enablement solutions, is to acquire Score, Inc., a company that provides business to business software solutions for companies in the credit repair space. The company is based in Puerto Rico and Florida.
buyer: FISION (OTCPK:FSSN:$0.45)
FISION’s Digital Asset Management / Sales Enablement solution solves real marketing problems at every point in the sales process. Their cloud-based SaaS enables corporate and local marketers, sales teams and vendor partners to efficiently control, distribute and measure multi-channel communications."
target: Score, Inc.
Score, Inc. provides business to business software solutions for companies in the credit repair space. The company is based in Puerto Rico and Florida.
price ($mm)
$0.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/18/2021 via BusinessWire

Pindrop Security, acquired Next Caller

synopsis: Pindrop, the global technology leader in identity, security, and trust for voice interactions, has acquired Next Caller Inc., the industry’s smartest enterprise-grade call verification and fraud detection technology for contact centers. The two companies will work together to provide unparalleled security offerings for call center operators.
buyer: Pindrop Security
Pindrop is the global technology leader in identity, security, and trust for voice interactions. Pindrop's solutions protect some of the biggest banks, insurers, and retailers in the world using patented technology that extracts intelligence from the calls and voices encountered. "
target: Next Caller
Next Caller is the market’s smartest enterprise-grade call verification and fraud detection technology for contact centers. Next Caller's VeriCall service allows businesses to instantly and passively green light real customers while flagging suspicious activity to stop phone fraud before it starts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/31/2020 via BusinessWire

Corsearch, acquired Pointer BP

synopsis: Corsearch, a trademark and brand protection solutions leader, has acquired Amsterdam-based Pointer Brand Protection, a prominent provider of anti-counterfeiting and brand protection services. The acquisition further extends Corsearch’s brand protection offering and provides a comprehensive new service for brand owners and legal professionals.
buyer parent: Audax Group
buyer: Corsearch
Corsearch is a leading provider of clearance and online brand protection solutions for trademark and brand professionals. With highly trained researchers, an expansive global content set, and customer-focused technology tools, Corsearch empowers its customers with powerful brand solutions. "
target: Pointer BP
Amsterdam-based Pointer BP is a leader in the fight against brand abuse. Pointer offers holistic and bespoke anti-counterfeiting solutions, including online-to-offline investigations, test purchasing services, dedicated brand protection analysts, and a software platform for removing infringements.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2019 via BusinessWire

Mobileum, acquired WeDo technologies

synopsis: Mobileum, a leading global provider of analytics-based roaming and risk management solutions, has acquired WeDo Technologies. Headquartered in Portugal, WeDo is a leader in risk and business management solutions for communication service providers (CSPs) globally, helping them to drive revenues, mitigate risk, and prevent fraud on their networks.
buyer parent: Audax Group
buyer: Mobileum
Mobileum delivers analytics solutions that generate revenues, reduce costs and accelerate digital transformation for more than 600 Communications Service Providers (CSP) across 150 countries. "
target parent: SONAE SGPS
target: WeDo technologies
Headquartered in Portugal, WeDo Technologies is the global market leader in Revenue Assurance and Fraud Management software solutions to Telecom, Media, and Technology organizations worldwide.
price ($mm)
$70
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/21/2018 via Company Press Release

DataDot Technology Limited, will acquire Beston Technologies Pty Ltd

synopsis: Australian DataDot Technology Limited and Beston Global Food Company Limited (BFC) have executed Heads of Agreement (HoA) in relation to a merger of BFC’s wholly-owned technology company, Beston Technologies. Beston Technologies provides a platform for the retail industry that enables purchasing, tracking, tracing and authentication of products.
buyer: DataDot Technology Limited (ASX:DDT:$3.92)
DataDot Technology Limited provides world leading asset identification, management, protection and authentication solutions that deliver value to customers. "
target parent: Beston Global Food Company Limited
target: Beston Technologies Pty Ltd
Beston Technologies creates state of the art, innovative, and disruptive solutions for the Retail Industry. Beston Technologies’ platform enables consumers and resellers to conveniently purchase, track, trace and authenticate products using patent pending/trademarked technologies.
price ($mm)
$10
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/26/2022 via GlobeNewswire

Kount Inc, will acquire Midigator LLC

synopsis: Equifax, a global data, analytics, and technology company, will acquire Midigator, a provider of post-transaction fraud mitigation solutions. Midigator’s highly automated, data-driven chargeback prevention and chargeback dispute management solutions complement the Equifax Kount Identity Trust Global Network.
buyer parent: Equifax, Inc.
buyer: Kount Inc
Kount’s Identity Trust Global Network delivers real-time fraud prevention and account protection and enables personalized customer experiences for more than 9,000 leading brands and payment providers. "
target: Midigator LLC
Midigator provides an effective and efficient alternative approach to the manual processes typically used to manage chargeback disputes. With intuitive features that remove complexities and flexible automation that reduces costs, clients recover more revenue and prevent more chargebacks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/18/2015 via PR Newswire

Appriss, Inc., acquired The Retail Equation, Inc.

synopsis: Appriss Inc., a leading provider of data, risk assessment and analytic solutions for government, health information and the consumer industries, announced it has acquired The Retail Equation. The company is a provider of predictive analytics for retail businesses.
buyer parent: Insight Venture Partners
buyer: Appriss, Inc.
Appriss provides data-driven solutions to fulfill their mission of keeping communities safe and informed. Partnering with public safety, government, healthcare, and the commercial market, Appriss delivers solutions that prevent fraud, mitigate risk, fight crime, ensure compliance, and more. "
target parent: Norwest Venture Partners
target: The Retail Equation, Inc.
The Retail Equation optimizes retailers' revenue and margin by shaping behavior in every consumer transaction. The company's solutions use predictive analytics to prevent fraud and abusive returns and then turn each individual shopper's purchase or return into a more profitable experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2016 via PR Newswire

Impact Radius, acquired Forensiq

synopsis: Impact Radius, a pioneer in digital marketing and affiliate solutions, announced it has acquired Forensiq, a leader in advertising fraud prevention. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI.
buyer: Impact Radius
Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company's SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition -- across all devices and channels. "
target: Forensiq
Forensiq is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. It combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay ahead of bad actors and maximize ROI.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/16/2022 via BNC Analysis

Impact.com, acquired Pressboard Media Inc.

synopsis: Impact.com has acquired Pressboard, a Vancouver-based analytics and reporting platform for branded content. Pressboard provides a comprehensive suite of tools to measure sponsored content, eCommerce, and social media programs.
buyer: Impact.com
impact.com is the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. "
target: Pressboard Media Inc.
Pressboard, based in Vancouver, is the premier analytics and reporting platform for branded content. The world's top publishers, agencies and brands trust Pressboard to measure their sponsored content, eCommerce and social media programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2016 via Company Press Release

Impact Radius, acquired 5IQ, LLC

synopsis: Impact Radius, a pioneer in global digital marketing and affiliate solutions, announced it has acquired 5IQ, a platform for identifying and recruiting affiliates. With nearly 800,000 publishers across the globe in its proprietary database, 5IQ makes it possible for advertisers to filter the immense publisher universe by over 200 categories.
buyer: Impact Radius
Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company’s SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition — across all devices and channels. "
target: 5IQ, LLC
5IQ is a platform for identifying and recruiting affiliates. With nearly 800,000 publishers across the globe in its proprietary database, 5IQ makes it possible for advertisers and agencies to filter the publisher universe by over 200 categories to identify ideal candidates for new partnerships.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2016 via PR Newswire

Impact Radius, acquired Forensiq

synopsis: Impact Radius, a pioneer in digital marketing and affiliate solutions, announced it has acquired Forensiq, a leader in advertising fraud prevention. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI.
buyer: Impact Radius
Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company's SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition -- across all devices and channels. "
target: Forensiq
Forensiq is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. It combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay ahead of bad actors and maximize ROI.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/2/2015 via BNC Analysis

Impact Radius, acquired ClearSaleing, Inc.

synopsis: Digital marketing firm Impact Radius scooped up ClearSaleing, the industry’s leading advertising analytics and attribution platform. ClearSaleing enables innovative marketers and agencies to achieve competitive dominance, increased sales volume and improved return on investment.
buyer: Impact Radius
Impact Radius' digital marketing platform enables significant improvement in the return on global advertising spend for brands and agencies. The company provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics. "
target parent: Banneker Partners
target: ClearSaleing, Inc.
ClearSaleing is the industry’s leading advertising analytics and attribution platform. They enable innovative marketers and agencies to achieve competitive dominance, increased sales volume and improved return on investment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/15/2022 via PR Newswire

Planful, Inc., acquired Plannuh

synopsis: Planful Inc., the pioneer of financial performance management cloud software, has acquired Plannuh, a leading marketing performance management cloud solution. With the addition of Plannuh, Planful now enables seamless collaboration between finance and marketing teams, and other business users.
buyer parent: Vector Capital
buyer: Planful, Inc.
Planful is the pioneer of financial performance management cloud software. The Planful platform is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. "
target: Plannuh
Plannuh is the first cloud-based marketing leadership platform. Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/20/2020 via PR Web

Perseus Group, acquired Tune, Inc.

synopsis: TUNE, a partner marketing platform, was acquired into the Perseus operating group of Constellation Software. The addition of TUNE, along with previous acquisitions, allows Perseus to offer the largest source of software for performance marketing professionals and networks, worldwide.
buyer parent: Constellation Software, Inc.
buyer: Perseus Group
The Perseus Group is an operating group of Constellation Software Inc. Perseus acquires and invests in software businesses that are committed to providing long-term solutions and life-long partnerships to customers. "
target: Tune, Inc.
TUNE builds technology that powers successful marketing partnerships across mobile and web. The TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs for Advertisers and Networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/14/2020 via Company Press Release

Vungle, acquired AlgoLift

synopsis: Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, a machine learning-based marketing optimization platform that ensures every dollar clients spend on performance marketing is spent in the most intelligent way possible.
buyer parent: Blackstone Group LP
buyer: Vungle
Vungle is the trusted guide for growth and engagement, transforming how people discover and experience apps. Mobile application developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. "
target: AlgoLift
AlgoLift is a machine learning-based marketing optimization platform that ensures every dollar clients spend on performance marketing is spent in the most intelligent way possible.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/12/2019 via BusinessWire

TapHeaven will be merged with Target Circle,

synopsis: Norway-based Target Circle, an ad technology company for the performance industry, and TapHeaven will merge to offer mobile marketers the first User Agent automation platform. TapHeaven provides user acquisition technology that enables marketers to manage data-driven insights, guidance, automation, control, and performance.
buyer: Target Circle
Target Circle is an ad technology company for the performance industry. Headquartered in Norway, Target Circle leads the field in delivering quality fraud-free ad traffic across its aggregated marketplace of more than 450 ad channels, eliminating wasted time and ad spend for their customers. "
target: TapHeaven
TapHeaven provides user acquisition technology that enables marketers to manage insights, guidance, automation, control, and performance. Its user acquisition platform, UA Command Center, helps customers grapple with wasted ad spend, heavy resource requirements, slow and manual execution, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2012 via PE Hub

Advertising.com, acquired Buysight

synopsis: AOL’s Advertising.com Group announced that it has strengthened its premium advertising product offering by acquiring Buysight, Inc., a leading provider of retargeting and intent-based targeted advertising. This transaction further solidifies the Advertising.com Group as a global leader in advertising technologies across display, mobile and video.
buyer parent: AOL Inc.
buyer: Advertising.com
Advertising.com is one of the industry’s largest online advertising networks. Their marketing suite offers tools for display advertising, behavioral marketing, promotional marketing, managed affiliate placements and video advertising. "
target: Buysight
Based in Sunnyvale, California and founded in 2008, Buysight is a performance advertising company focused on retargeting using intent-based Dynamic Creative Optimization and advanced machine learning technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/20/2021 via BusinessWire

Fielo, acquired Gage

synopsis: Brazil-based Fielo has acquired Gage Marketing Group, a leading channel management software provider. Gage’s incentive, distributed marketing, and eLearning solutions will enable Fielo to expand its market to serve customers with heterogeneous and non-Salesforce data architectures.
buyer: Fielo
Based in Brazil, Fielo’s Incentive Automation platform and channel, employee, and customer solutions enables organizations of all sizes to modernize their programs and bring flexibility, power, and cost advantages of digital to their critical loyalty, incentive, and enablement programs. "
target: Gage
Gage is a leading channel management software provider. The company’s Channel Performance Suite provides exceptional speed-to-market, while providing an exceptional brand experience to customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2021 via PR Newswire

ContextLink, acquired Ambassador

synopsis: i2H has acquired Ambassador, a "Refer-a-Friend" platform that empowers marketers to increase customers, referrals, and revenue by leveraging word-of-mouth. Ambassador will operate as part of i2H's ContextLink, an end-to-end platform that gives brands the ability to personalize to their customer in their loyalty, reward, and offer programs.
buyer: ContextLink
ContextLink is an end-to-end platform that gives brands the ability to personalize to their customer in their loyalty, reward, and offer programs. It provides the Customer Data Platform (CDP) that connects people, data, and devices into a Graph Identity Engine across the digital and physical world. "
target parent: Apollo Global Management
target: Ambassador
Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their flexible referral marketing software automates the process of enrolling, tracking, rewarding, and managing customers, affiliates, influencers, partners, and fans.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/10/2020 via BNC Analysis

CentralNic Group plc, will acquire Codewise

synopsis: CentralNic, a London-based company that markets and sells internet domain names globally, will acquire Codewise, a Poliish provider of AI-powered online ad measurement and management solutions. Codewise's Voluum and Zeropark suite of products provide solutions for real-time-bidding, performance marketing, programmatic advertising, and more.
buyer: CentralNic Group plc (AIM:CNIC:$482.74)
CentralNic is a London-based company that markets and sells internet domain names globally. CentralNic provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs. They also provide consultancy services to companies seeking to create their own domains. "
target: Codewise
Codewise is a Poliish provider of AI-powered online ad measurement and management solutions. Codewise's Voluum and Zeropark suite of products provide solutions for real-time-bidding, performance marketing, programmatic advertising, online ad analytics and more.
price ($mm)
$36
rev ($mm)
$60
EBITDA ($mm)
$7
EV / rev
0.6x
EV / EBITDA
4.9x
closed 11/7/2019 via PR Newswire

Digital Media Solutions, acquired UE.co

synopsis: Digital Media Solutions (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, has acquired insurance company UE.co, including ZipQuote and the Comanche click platform. UE.co will be rebranded as a DMS Insurance, a division of Digital Media Solutions, and will house the acquired brands and assets.
buyer parent: Clairvest Group Inc.
buyer: Digital Media Solutions (DMS:$427.94)
Digital Media Solutions (DMS) is the largest single entry point for scalable and reliable people-based marketing solutions. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide meaningful, insightful customer acquisition campaigns. "
target: UE.co
UE.co is a provider of digital marketing software and services and customer acquisition software. Their award-winning insurtech ZipQuote and Comanche click platforms are leveraged by enterprise companies looking to effectively manage their advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/6/2018 via Company Press Release

ConversionPoint Technologies, will acquire Inuvo, Inc.

synopsis: Inuvo, Inc., a provider of artificial intelligence technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company.
buyer: ConversionPoint Technologies
ConversionPoint Technologies Inc. is a high-growth, eCommerce technology platform that empowers direct-to-consumer performance marketing. The company’s technology suite include a media optimization solution to optimize ad purchases and lower customer acquisition costs, and a CRM platform "
target: Inuvo, Inc. (AMEX:INUV:$83.58)
Inuvo, Inc. is a market leader in artificial intelligence, aligning brand strategy with consumer intent. This patented IntentKey artificial intelligence technology leverages contextually-based machine learning algorithms that mirror the way the human brain instantly associate ideas and emotions.
price ($mm)
$76
rev ($mm)
$84
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
closed 10/3/2018 via GlobeNewswire

West Corporation, acquired Ambassador

synopsis: West Corporation, a global leader in technology-enabled services, announced it has acquired ZFERRAL, d.b.a. Ambassador, a cloud-based relationship marketing platform. Ambassador empowers marketers to increase customers, referrals and revenue by leveraging the power of word-of-mouth.
buyer parent: Apollo Global Management
buyer: West Corporation (WSTC:$2,285.72)
West Corporation is a global leader in technology-enabled communication services that connect people and businesses around the world, helping its clients more effectively communicate, collaborate and connect with their audiences through a diverse portfolio of innovative solutions. "
target parent: Ludlow Ventures LLC
target: Ambassador
Ambassador empowers marketers to increase customers, referrals and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing customers, affiliates, influencers and partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/28/2016 via PR Newswire

Smarter Click Technology Ltd., acquired MediaDNA

synopsis: UK-founded performance marketing technology company - Smarter Click Technology has acquired Admedo's performance marketing company MediaDNA. MediaDNA delivers online performance marketing with greater efficiency and more precise targeting, to a wider audience.
buyer: Smarter Click Technology Ltd.
Smarter Click is a remarketing company helping online retailers make the most out of their website visitors. "
target parent: Admedo Ltd
target: MediaDNA
MediaDNA delivers online performance marketing with greater efficiency and more precise targeting, to a wider audience. They are an extension to your own marketing team, working to ensure the performance of campaigns
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/25/2015 via Company Press Release

Output Services Group, Inc., acquired DoublePositive Marketing Group, Inc.

synopsis: Output Services Group (OSG), a leading provider of outsourced billing and statement services and customer communication management, announced that it has completed the acquisition of DoublePositive, a privately-held, Baltimore-headquartered performance- based online marketing company.
buyer: Output Services Group, Inc.
Ouput Services Group is a business technology partner providing integrated multi-channel print and electronic solutions through a state-of-the-art processing environment. OSG offers comprehensive and flexible solutions including electronic billing, invoice/statement services, and more. "
target: DoublePositive Marketing Group, Inc.
DoublePositive is a performance-based online marketing company serving lead buyers, lead sellers, and direct response advertisers. DoublePositive accelerates digital full-funnel demand generation and new customer acquisitions for their customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/21/2013 via BNC Analysis

zanox, Inc., acquired Metrigo

synopsis: Zanox, the leading performance advertising network in Germany and Europe, has acquired a majority stake in the performance display provider, Metrigo. Metrigo provides integrated solutions for data-driven and targeted display advertising on a Real-Time Bidding basis.
buyer parent: Axel Springer Verlag AG
buyer: zanox, Inc.
zanox is the market leader in performance-based multichannel commerce. Its modular online marketing platform zanox XS encompasses affiliate marketing & search engine management, as well as recommendation marketing, multichannel sales & customer loyalty. "
target: Metrigo
Metrigo GmbH develops and operates a platform that offers real-time advertising services to clients. It offers Demand Side Platform (DSP), which provides data management, real time bidding, and advertising services. The company was founded in 2011 and is based in Hamburg, Germany.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2012 via Market Wire

Webxu, Inc., acquired MediaTrust

synopsis: Webxu, Inc, announced the acquisition of M.T. Performance Marketing, Inc. ("MediaTrust"), a leading online performance-based marketing company with an innovative proprietary technology platform, located in Santa Monica.
buyer: Webxu, Inc. (WBXU:$0.00)
Webxu, Inc. is a media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E-Commerce and Mobile Media. Through its branded consumer websites, Webxu generates revenue by providing Advertiser clients with targeted consumer traffic. "
target: MediaTrust
MediaTrust sells Pay-Per-Click ad placements beyond the major Search Engines utilizing its proprietary Real-Time-Bid Exchange. Advertisers bid auction-style against one another for targeted PPC Ads in order to drive consumer traffic to buy their goods and services
price ($mm)
$4.14
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
cancelled 3/15/2007 via Company Press Release

AOL, LLC., cancelled an acquisition of TradeDoubler AB

synopsis: Our shareholders have decided not to accept AOL's offer to buy their shares at 215 SEK per share. As a Board we considered the offer to be attractive and hence we decided to recommend it to our shareholders and let them decide. However, this offer is now behind us and we must now look forward.
buyer parent: Time Warner, Inc.
buyer: AOL, LLC. (AOL:$2,569.00)
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. "
target: TradeDoubler AB (OM:TRAD:$159.84)
TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders throughout Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business.
price ($mm)
$900
rev ($mm)
$1,085
EBITDA ($mm)
$48
EV / rev
0.8x
EV / EBITDA
18.7x
closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2008 via BusinessWire

Accenture, acquired Memetrics Holdings Pty

synopsis: Accenture has acquired Memetrics Holdings Pty Limited, expanding its digital marketing sciences services capabilities. Memetrics, founded in 1999, helps companies improve the impact of their online marketing campaigns through dynamic optimization of content presented to customers.
buyer: Accenture (ACN:$53,736.36)
Accenture is a global management consulting, technology services and outsourcing company. Accenture collaborates with clients to help them become high performance businesses and governments. "
target: Memetrics Holdings Pty
Memetrics is a global provider of simple, affordable and actionable testing and optimization solutions for digital marketers. For over seven years, Memetrics has collaborated with leading practitioners in Choice Modeling, experimental design and sampling theory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/15/2022 via BNC Analysis

Seedtag, will acquire KMTX

synopsis: Seedtag the leader in contextual advertising in EMEA and LATAM, has announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models to optimise and automate performance campaigns.
buyer: Seedtag
Madrid-based Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. "
target: KMTX
KMTX (previously Keymantics) is a French company specialised in building AI models to optimise and automate performance campaigns. KMTX has developed proprietary AI to optimise post-click results based on multiple signals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2021 via BNC Analysis

Quartile, acquired Sidecar Interactive, Inc.

synopsis: Quartile, the leading ad optimization platform for top e-commerce marketplace sellers, announced it has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon.
buyer: Quartile
Quartile is an artificial intelligence and machine learning-powered ad optimization platform for leading e-commerce marketplace sellers, such as Amazon, Walmart.com, and Instacart. Quartile’s advertising technology uses proprietary technology to make real-time decisions based on accurate data. "
target: Sidecar Interactive, Inc.
Sidecar is a performance marketing technology provider for e-commerce retailers and brands that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Geography
Matching Companies
Ticker: ASX:TMP
 
 
 
 
 
 
 
 
Tech Mpire Limited
Tech Mpire Limited
Tech Mpire is a rapidly growing performance-based online and mobile marketing solutions provider with reach to consumers in over 200 countries. Mpire offers advertisers a scalable solution to gain consumer acquisitions on a strict performance basis.
year
2017
rev ($mm)
$23.89
EBITDA ($mm)
($1.30)
EBIT ($mm)
($1.36)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: ASX:TMP
 
 
 
 
 
 
 
 
Tech Mpire Limited
Tech Mpire Limited
Tech Mpire is a rapidly growing performance-based online and mobile marketing solutions provider with reach to consumers in over 200 countries. Mpire offers advertisers a scalable solution to gain consumer acquisitions on a strict performance basis.
year
2017
rev ($mm)
$23.89
EBITDA ($mm)
($1.30)
EBIT ($mm)
($1.36)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$429.55
EBITDA ($mm)
($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
  • drill down
  • watch
Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
year
2014
rev ($mm)
$99.35
EBITDA ($mm)
($26.83)
EBIT ($mm)
($33.63)
Net Income ($mm)
Employees
500
  • drill down
  • watch
Ticker: TSE:7068
 
 
 
 
 
 
 
 
Feedforce Inc.
Feedforce Inc.
Based in Tokyo, Japan, Feedforce Inc. is an advertising company that specializes in digital marketing. Feedforce develops and provides marketing support services that make full use of technologies such as data feed, structured data, and ID linkage.
year
2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Zeta Global
Zeta Global
Zeta Global Holdings Corp. is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently.
year
2021
rev ($mm)
$458.34
EBITDA ($mm)
($198.60)
EBIT ($mm)
($244.53)
Net Income ($mm)
Employees
1434
  • drill down
  • watch
Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
2021
rev ($mm)
$307.70
EBITDA ($mm)
($9.00)
EBIT ($mm)
($12.89)
Net Income ($mm)
Employees
1192
  • drill down
  • watch
Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
2021
rev ($mm)
$217.63
EBITDA ($mm)
($9.23)
EBIT ($mm)
($33.97)
Net Income ($mm)
Employees
556
  • drill down
  • watch
Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
2016
rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
  • drill down
  • watch
Ticker: NYSE:CTV
 
 
 
 
 
 
 
 
Innovid, Inc.
Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. They offer its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices.
year
2021
rev ($mm)
$87.35
EBITDA ($mm)
$7.41
EBIT ($mm)
$6.67
Net Income ($mm)
$1.45
Employees
306
  • drill down
  • watch
Ticker: TSE:4180
 
 
 
 
 
 
 
 
Appier
Appier
Appier is a technology company in Taiwan that provides artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. Their AIXON platform uses machine learning and AI to turn data into insights to help businesses find and grow their target audience.
year
2020
rev ($mm)
$81.82
EBITDA ($mm)
EBIT ($mm)
($14.38)
Net Income ($mm)
Employees
492
  • drill down
  • watch
Ticker: NSEI:AFFLE
 
 
 
 
 
 
 
 
Affle
Affle
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers.
year
2020
rev ($mm)
$43.81
EBITDA ($mm)
$11.42
EBIT ($mm)
$9.79
Net Income ($mm)
$8.60
Employees
232
  • drill down
  • watch
Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
year
2021
rev ($mm)
$7.98
EBITDA ($mm)
($2.04)
EBIT ($mm)
($2.19)
Net Income ($mm)
Employees
46
  • drill down
  • watch
Ticker: TSE:9211
 
 
 
 
 
 
 
 
F-Code Inc.
F-Code Inc.
F-Code is a marketing software provider in Japan. F-Code provides cutting-edge marketing technology solutions that help companies to improve their web marketing projects. They offer a cloud solution that analyzes customer behavior, enabling businesses to provide customized recommendations.
year
2019
rev ($mm)
$3.37
EBITDA ($mm)
EBIT ($mm)
($0.44)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: AIM:INTQ
 
 
 
 
 
 
 
 
InternetQ PLC
InternetQ PLC
InternetQ is one of the world's most successful Mobile, Social & APP-based service providers. Their disruptive mobile marketing, rich media and advertising platforms enable clients to profitably engage with the emerging social entertainment ecosystem.
year
2013
rev ($mm)
$151.44
EBITDA ($mm)
$14.25
EBIT ($mm)
$12.92
Net Income ($mm)
$11.84
Employees
155
  • drill down
  • watch
Ticker: SITO
 
 
 
 
 
 
 
 
SITO Mobile Ltd.
SITO Mobile Ltd.
SITO Mobile Ltd. is a mobile location-based advertising platform serving businesses, advertisers and brands. Their solution allows marketers to create content targeted to key audiences, based on location, interests, behaviors and loyalty.
year
2019
rev ($mm)
$42.50
EBITDA ($mm)
($12.03)
EBIT ($mm)
($12.64)
Net Income ($mm)
Employees
65
  • drill down
  • watch