Like deltatre

closed 6/30/2016 via PR Newswire

Bruin Sports Capital, acquired deltatre

synopsis: Bruin Sports Capital, an international media, sports, marketing and branded lifestyle company, announced the acquisition of deltatre, one of the world's leading sports media service companies, whose clients include global sports leaders UEFA, FIFA, the English Premiere League, ATP, BBC, BT Sport and Fox.
buyer: Bruin Sports Capital
Bruin Sports Capital is a privately held international media, sports, marketing and branded lifestyle company. Bruin Sports Capital raised $250 million in equity capital, which provides for $500 million in buying power to acquire, operate and build businesses in the respective segments. "
target parent: Mediacontech
target: deltatre
deltatre is a global leader in the sport business providing a comprehensive range of digital and broadcast solutions for the world's largest sport events, federations, media partners and brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
announced 8/30/2018 via BNC Analysis

QMS Media Limited, will acquire TGI Systems Corporation

synopsis: QMS Media Limited, the fastest growing outdoor media company in Australia and New Zealand, will acquire a 90% stake in TGI Systems Corporation (TGI), a Digital Agency and Technology Provider. TGI creates cutting edge solutions for sports events, from visual branding to LED to Digital Sports Applications.
buyer: QMS Media Limited (ASX:QMS:$124.17)
QMS Media is the fastest growing outdoor media company in Australia and New Zealand, specialising in providing their clients and agency partners with quality advertising solutions. QMS works with their clients to provide the most effective outdoor solutions that engage with their target audience. "
target: TGI Systems Corporation
TGI Systems Corporation (TGI) is a Digital Agency and Technology Provider that creates, builds and runs tailored sports event experiences that excite audiences worldwide. TGI creates cutting edge solutions that deliver superior results, from visual branding to LED to Digital Sports Applications.
price ($mm)
$40*
rev ($mm)
EBITDA ($mm)
$8
EV / rev
EV / EBITDA
5.9x
announced 9/12/2018 via Company Press Release

SKIYAKI Inc., will acquire SEA Global Co., Ltd.

synopsis: SKIYAKI Inc., a Japanese company that offers internet entertainment content services, will acquire SEA Global Co., Ltd., a marketing company in Japan. SEA Global help sports team create websites and mobile sites. The company works with a variety of sports, including soccer, kendo, volley ball, table tennis, rugby, and badminton.
buyer: SKIYAKI Inc. (TSE:3995:$26.51)
SKIYAKI Inc. offers internet entertainment content services. They are a pioneer in FanTech for planning and managing the fan clubs of artists. Their SKIYAKI EXTRA platform allows companies to easily create and deploy an official fan website that allows fans to book tickets for events. "
target: SEA Global Co., Ltd.
SEA Global is a marketing company in Japan. The company works with a variety of sports, including soccer, kendo, volley ball, rugby, and more. They help sports team create websites and mobile sites. SEA Global also publishes a magazine focused on baseball and provides athlete management services.
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closed 6/12/2017 via PR Newswire

Blue Star Sports, acquired SportsTG

synopsis: Blue Star Sports, the largest and fastest growing provider of sports technology, has acquired SportsTG, the leading provider of digital solutions and technologies to grassroots sport in Australia, New Zealand, United Kingdom and other key international markets.
buyer parent: Genstar Capital LLC
buyer: Blue Star Sports
Blue Star Sports (BSS) is the industry leader in youth sports management by centralizing all operations and providing a complete innovative platform for all national governing bodies, youth sports leagues, clubs and associations. "
target: SportsTG
SportsTG is the leading provider of digital solutions and technologies to grassroots sport in Australia, New Zealand, United Kingdom and other key international markets.
price ($mm)
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closed 5/11/2019 via Company Press Release

Paciolan, SIDEARM Sports Inc., acquired NeuLion College

synopsis: SIDEARM Sports, a leader in collegiate athletic digital solutions, and Paciolan, a leader in ticketing, fundraising, marketing, and analytics solutions, has acquired NeuLion College. NeuLion provides web publishing, ticketing, donor management, mobile/OTT apps and HD video streaming technology solutions to College & University Athletic Departments.
buyer: Paciolan
buyer: SIDEARM Sports Inc.
Paciolan is a leader in ticketing, fundraising, marketing, and analytics solutions for sports and entertainment venues. SIDEARM Sports operates an online platform for athletic programs with customized web, social media, design, and mobile content services. "
target: NeuLion College
NeuLion College provides innovative and affordable technology solutions to College & University Athletic Departments. NeuLion College offers web publishing, ticketing, donor management, mobile/OTT apps and HD video streaming technology solutions.
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closed 9/25/2012 via PR Newswire

Everyday Health, Inc., acquired EQAL

synopsis: Everyday Health, Inc., the leading digital health and wellness company, announced the acquisition of EQAL, a next-generation media company which creates and manages digital media properties for consumer brands and celebrities, including Jennifer Lopez, Bethenny Frankel and Lauren Conrad.
buyer: Everyday Health, Inc. (EVDY:$253.92)
Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, it inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. "
target: EQAL
EQAL is a leading media company that builds strong online communities around entertainment and consumer brands. EQAL combines proprietary technology with community management and editorial services to convert a distributed fan base into a highly-engaged community around a brand.
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announced 11/9/2018 via BusinessWire

deltatre, will acquire Massive Interactive

synopsis: Massive Interactive, Inc., the award-winning OTT software company, announced it has signed a definitive agreement to be acquired by Deltatre, the international leader in sports media technology services.
buyer parent: Bruin Sports Capital
buyer: deltatre
Founded in 1986, deltatre is one of the world’s leading sports media service companies. deltatre provides operational, technology and consulting services for Broadcast, Web, Results, Graphics and Sports Business Processes. "
target: Massive Interactive (OTCPK:HUGE:$11.91)
Massive builds a suite of tools that enable all media companies to deliver targeted content and personalized user experiences to specific user groups across devices, in real-time, helping accelerate growth and increase retention across the customer lifecycle.
price ($mm)
$77
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/30/2016 via PR Newswire

Bruin Sports Capital, acquired deltatre

synopsis: Bruin Sports Capital, an international media, sports, marketing and branded lifestyle company, announced the acquisition of deltatre, one of the world's leading sports media service companies, whose clients include global sports leaders UEFA, FIFA, the English Premiere League, ATP, BBC, BT Sport and Fox.
buyer: Bruin Sports Capital
Bruin Sports Capital is a privately held international media, sports, marketing and branded lifestyle company. Bruin Sports Capital raised $250 million in equity capital, which provides for $500 million in buying power to acquire, operate and build businesses in the respective segments. "
target parent: Mediacontech
target: deltatre
deltatre is a global leader in the sport business providing a comprehensive range of digital and broadcast solutions for the world's largest sport events, federations, media partners and brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/18/2020 via Company Press Release

Two Circles Limited, acquired TRM Partners

synopsis: Two Circles has acquired TRM Partners, the world’s leading independent sports rights-sales business. Since 2014, TRM has been responsible for $700m in deals for sports properties including the NFL, UEFA, ICC, Chelsea FC and AC Milan.
buyer parent: Bruin Sports Capital
buyer: Two Circles Limited
Two Circles is a sports marketing agency that uses data to help over 100 of the world’s leading sports organizations grow direct relationships with sports and fans to drive business growth. "
target: TRM Partners
London-based TRM, whose official name is HTH Associates Ltd., works with leagues, teams and other asset owners to sell sponsorships in sports that include men’s and women’s European soccer, international cricket and rugby, and Formula E electric-auto racing.
price ($mm)
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closed 12/16/2019 via BusinessWire

Bruin Sports Capital, acquired Two Circles Limited

synopsis: Bruin Sports Capital has announced a deal with WPP to acquire Two Circles, the award-winning consumer data analytics, sports marketing, and technology practice.
buyer: Bruin Sports Capital
After a quarter-century as a successful sports business executive, George Pyne established Bruin Sports Capital to acquire, build and invest in media, sports, marketing and branded lifestyle companies. Bruin Sports Capital is quickly building impressive global platform businesses. "
target parent: WPP Group, plc
target: Two Circles Limited
Two Circles is a sports marketing agency that uses data to help over 100 of the world’s leading sports organizations grow direct relationships with sports and fans to drive business growth.
price ($mm)
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announced 11/9/2018 via BusinessWire

deltatre, will acquire Massive Interactive

synopsis: Massive Interactive, Inc., the award-winning OTT software company, announced it has signed a definitive agreement to be acquired by Deltatre, the international leader in sports media technology services.
buyer parent: Bruin Sports Capital
buyer: deltatre
Founded in 1986, deltatre is one of the world’s leading sports media service companies. deltatre provides operational, technology and consulting services for Broadcast, Web, Results, Graphics and Sports Business Processes. "
target: Massive Interactive (OTCPK:HUGE:$11.91)
Massive builds a suite of tools that enable all media companies to deliver targeted content and personalized user experiences to specific user groups across devices, in real-time, helping accelerate growth and increase retention across the customer lifecycle.
price ($mm)
$77
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/3/2018 via BNC Analysis

Bruin Sports Capital, acquired Soulsight, Inc.

synopsis: Bruin Sports Capital, an international media, sports, marketing and branded lifestyle company, has acquired Soulsight, a strategic branding, design and creative agency. Soulsight helps brands understand their ethos and create new products, extensions, and experiences that foster lasting relationships with their consumers.
buyer: Bruin Sports Capital
After a quarter-century as a successful sports business executive, George Pyne established Bruin Sports Capital to acquire, build and invest in media, sports, marketing and branded lifestyle companies. Bruin Sports Capital is quickly building impressive global platform businesses. "
target: Soulsight, Inc.
Soulsight is a strategic branding, design and creative agency. Soulsight helps brands understand their ethos and create new products, extensions, and experiences that foster lasting relationships with their consumers. The company has worked with brands such as Campbell's, Hershey's, Tyson, and more.
price ($mm)
rev ($mm)
$30
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/23/2018 via PR Newswire

Engine Shop, LLC, acquired IEG, LLC

synopsis: Engine Shop, the award-winning sports, and entertainment marketing agency, has acquired IEG, the IEG Sponsorship Conference, and ESP Properties' U.S. brand consultancy from GroupM. IEG is the premier global consultancy in partnership strategy, evaluation and measurement for leading sponsors and rightsholders.
buyer parent: Bruin Sports Capital
buyer: Engine Shop, LLC
Engine Shop, is an award-winning Global Sports and Entertainment Marketing Agency that specializes in modern, omnichannel marketing campaigns that foster consumer engagement through experiences. Its clients include American Family Insurance, Anheuser-Busch InBev, Floor and Décor, and more. "
target parent: WPP Group, plc
target: IEG, LLC
IEG is the premier global consultancy in partnership strategy, evaluation and measurement for leading sponsors and rightsholders. IEG helps brand and property clients navigate the complex universe of sponsorship and engagement marketing to optimize the value of brand partnerships.
price ($mm)
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closed 2/21/2018 via BNC Analysis

Engine Shop, LLC, acquired T Burns Sports Group, LLC

synopsis: Engine Shop, an industry-leading engagement marketing company, has acquired T Burns Sports Group, LLC (TBSG), a sports marketing and communications company. TSBG helps clients solve their most complex brand challenges—whether it’s maximizing a sponsorship, humanizing an inspirational movement, or helping cities achieve their greatest dreams.
buyer parent: Bruin Sports Capital
buyer: Engine Shop, LLC
Engine Shop is an industry-leading engagement marketing company focusing on passion points to create authentic connections between brands and consumers. The agency uses its access to sports, entertainment and lifestyle verticals to amplify their strategic, creative solutions. "
target: T Burns Sports Group, LLC
T Burns Sports Group, LLC (TBSG) is a sports marketing and communications company. TSBG helps clients solve their most complex brand challenges—whether it’s maximizing a sponsorship, humanizing an inspirational movement, or helping cities and nations achieve their greatest dreams.
price ($mm)
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closed 12/11/2017 via PR Newswire

Engine Shop, LLC, acquired The Gamer Agency, LLC

synopsis: Engine Shop, the lifestyle and marketing agency, announced the acquisition of The Gamer Agency (TGA), an esports strategy, event production, and development company from GameCo. TGA's events and digital broadcast productions have reached millions of fans worldwide, and its team boasts decades of collective experience in gaming and entertainment.
buyer parent: Bruin Sports Capital
buyer: Engine Shop, LLC
Engine Shop is an industry-leading engagement marketing company focusing on passion points to create authentic connections between brands and consumers. The agency uses its access to sports, entertainment and lifestyle verticals to amplify their strategic, creative solutions. "
target parent: GameCo, Inc.
target: The Gamer Agency, LLC
The Gamer Agency (TGA) is a preeminent esports strategy, event production, and development company. TGA's live events and digital broadcast productions have reached millions of fans worldwide, and its team boasts decades of collective experience in gaming and entertainment.
price ($mm)
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closed 6/30/2016 via PR Newswire

Bruin Sports Capital, acquired deltatre

synopsis: Bruin Sports Capital, an international media, sports, marketing and branded lifestyle company, announced the acquisition of deltatre, one of the world's leading sports media service companies, whose clients include global sports leaders UEFA, FIFA, the English Premiere League, ATP, BBC, BT Sport and Fox.
buyer: Bruin Sports Capital
Bruin Sports Capital is a privately held international media, sports, marketing and branded lifestyle company. Bruin Sports Capital raised $250 million in equity capital, which provides for $500 million in buying power to acquire, operate and build businesses in the respective segments. "
target parent: Mediacontech
target: deltatre
deltatre is a global leader in the sport business providing a comprehensive range of digital and broadcast solutions for the world's largest sport events, federations, media partners and brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/9/2015 via PR Newswire

Bruin Sports Capital, acquired Engine Shop, LLC

synopsis: Bruin Sports Capital, the media, sports, marketing and branded lifestyle venture launched in 2014 by George Pyne announced the acquisition of Engine Shop, an experiential marketing agency known for its creative approach to engagement and amplification of marketing programs across the entertainment, sports, fashion, consumer and lifestyle sectors.
buyer: Bruin Sports Capital
Bruin Sports Capital is a privately held international media, sports, marketing and branded lifestyle company. Bruin Sports Capital raised $250 million in equity capital, which provides for $500 million in buying power to acquire, operate and build businesses in the respective segments. "
target: Engine Shop, LLC
Engine Shop is an experiential sports, entertainment and lifestyle marketing agency that specializes in creating and producing integrated event-based programs for its clients while focusing on digital, social and mobile extensions to create deeper and broader engagement between brands and consumers.
price ($mm)
rev ($mm)
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closed 11/18/2020 via Company Press Release

Two Circles Limited, acquired TRM Partners

synopsis: Two Circles has acquired TRM Partners, the world’s leading independent sports rights-sales business. Since 2014, TRM has been responsible for $700m in deals for sports properties including the NFL, UEFA, ICC, Chelsea FC and AC Milan.
buyer parent: Bruin Sports Capital
buyer: Two Circles Limited
Two Circles is a sports marketing agency that uses data to help over 100 of the world’s leading sports organizations grow direct relationships with sports and fans to drive business growth. "
target: TRM Partners
London-based TRM, whose official name is HTH Associates Ltd., works with leagues, teams and other asset owners to sell sponsorships in sports that include men’s and women’s European soccer, international cricket and rugby, and Formula E electric-auto racing.
price ($mm)
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announced 12/18/2019 via BNC Analysis

H.I.G. Capital, will acquire Lagardère Sports and Entertainment

synopsis: Lagardère, the France-based media powerhouse, has announced plans to sell 75% of the Lagardère Sports agency to H.I.G. Capital. Lagardère Sports' key activities include marketing rights management, event production, venue consulting and operations, content production and media rights management, athlete management and brand consulting.
buyer: H.I.G. Capital
H.I.G. Capital is a leading global private equity investment firm with over $25 billion of equity capital under management. The H.I.G. family of funds includes private equity, growth equity, real estate, debt/credit, lending and biohealth. "
target parent: Lagardère SCA
target: Lagardère Sports and Entertainment
Lagardère Sports and Entertainment is a leading Sports and Entertainment agency. Their key activities include marketing rights management, event production, venue consulting and operations, content production and media rights management, athlete management and brand consulting.
price ($mm)
$122*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/16/2019 via BusinessWire

Bruin Sports Capital, acquired Two Circles Limited

synopsis: Bruin Sports Capital has announced a deal with WPP to acquire Two Circles, the award-winning consumer data analytics, sports marketing, and technology practice.
buyer: Bruin Sports Capital
After a quarter-century as a successful sports business executive, George Pyne established Bruin Sports Capital to acquire, build and invest in media, sports, marketing and branded lifestyle companies. Bruin Sports Capital is quickly building impressive global platform businesses. "
target parent: WPP Group, plc
target: Two Circles Limited
Two Circles is a sports marketing agency that uses data to help over 100 of the world’s leading sports organizations grow direct relationships with sports and fans to drive business growth.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/25/2019 via BNC Analysis

LiveSport s.r.o., acquired Pragosport

synopsis: Livesport, a sports information company, has acquired Pragosport, a company that specializes in the acquisition and dissemination of media rights (such as TV, internet and mobile rights, internet streaming rights for betting, etc). Both companies are based in the Czech Republic.
buyer: LiveSport s.r.o.
With more than 60 websites and mobile applications, Livesport brings the fastest sports information and scores from more than 35 sports to 85 million people worldwide. They are based in Prague, Czech Republic. "
target: Pragosport
Pragosport a.s. specializes in the acquisition and dissemination of media rights (such as TV, internet and mobile rights, internet streaming rights for betting, etc). They also specialize in marketing and use of media rights for various sponsorship projects. They are based in Prague, Czech Republic.
price ($mm)
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announced 1/1/2019 via Company Press Release

Media Management, Inc., will acquire Sponsorship Science

synopsis: Media Management, Inc. (“MMi”) announces the acquisition of Sponsorship Science, serves both sports properties and sponsoring corporations. For sports properties Sponsorship Science support partnership development through the provision of facts, research, and consulting.
buyer: Media Management, Inc.
Media Management, Inc. ("MMi") provides media auditing services. MMi’s media auditing practice is powered by the firms patented media audit software, Circle Audit. "
target: Sponsorship Science
Sponsorship Science serves both sports properties and sponsoring corporations. For sports properties Sponsorship Science support partnership development through the provision of facts and research. For sponsoring corporations they provide measured media services, business and more.
price ($mm)
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announced 12/19/2018 via BNC Analysis

QMS Media Limited, will acquire TLA Worldwide Plc

synopsis: QMS Media, Australias fastest growing outdoor media company specializing in providing their clients and agency partners with quality advertising solutions, will acquire TLA Worldwide, an Australian leading, fully integrated talent representation and sports marketing group.
buyer: QMS Media Limited (ASX:QMS:$124.17)
QMS Media is the fastest growing outdoor media company in Australia and New Zealand, specializing in providing their clients and agency partners with quality advertising solutions. QMS works with their clients to provide the most effective outdoor solutions that engage with their target audience. "
target: TLA Worldwide Plc (AIM:TLA:$52.47)
Australia-based TLA is a leading, fully integrated talent representation and sports marketing group. With over 130 full-time personnel, TLA services its clients from six locations across Australia and the UK.
price ($mm)
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closed 8/21/2018 via BNC Analysis

Silly Monks Entertainment Ltd., acquired Playmonks

synopsis: Silly Monks, a digital media entertainment firm in India, has acquired a 51% stake in Playmonks, a sports marketing management company in India. Playmonks specializes in sporting events management, marketing and sponsorship, and sports celebrity management.
buyer: Silly Monks Entertainment Ltd. (NSEI:SILLYMONKS:$1.71)
Silly Monks is a digital media entertainment firm in India. Silly Monks creates interesting and innovative content, including videos, music, and movie based entertainment. Silly Monks is also one of the largest YouTube multi channel networks in India. "
target: Playmonks
Playmonks is a sports marketing management company in India. Playmonks specializes in sporting events management, marketing and sponsorship, and sports celebrity management. The company has successfully organized various major sports events across India.
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closed 8/16/2018 via BNC Analysis

rEvolution, acquired Revolution Sports Marketing Group

synopsis: rEvolution, the Chicago-based global sports marketing agency, said it has acquired London-based sports marketing agency Revolution Sports Marketing Group.  Revolution Sports Marketing Group is an international full service sports marketing agency, providing sponsorship consulting & activation, sports, business and lifestyle PR and event management.
buyer: rEvolution
rEvolution delivers the industry’s best sports marketing and media services to brands for the purpose of strengthening customer relationships. They believe in "Communication Through Sport."​ "
target: Revolution Sports Marketing Group
Revolution Sports Marketing Group is an international full service sports marketing agency, providing sponsorship consulting & activation, sports, business and lifestyle PR and event management.
price ($mm)
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closed 8/15/2018 via BNC Analysis

Momentum Sports Cultural Development (Beijing) Co., Ltd. merged with Creative Artists Agency China,

synopsis: Momentum Sports has merged with Creative Artists Agency China (CAA China), a world-class media and entertainment platform. Momentum Sports is a leading marketing, brand consultation, and athlete rep company in China. Momentum Sports has provided professional and prospective consulting services to leading brands such as vivo, Mengniu, BMW, and more.
buyer parent: Creative Artists Agency
buyer: Creative Artists Agency China
Creative Artists Agency China (CAA China) is a world-class media and entertainment platform. The company focuses on talent representation, media finance, brand consulting, and entertainment marketing. "
target: Momentum Sports Cultural Development (Beijing) Co., Ltd.
Momentum Sports is a leading marketing, brand consultation, and athlete rep company in China. Focused on traditional sports, eSports and crossover entertainment, Momentum Sports has provided their services to leading brands such as vivo, Mengniu, Home Credit, BMW, Logitech and Nike.
price ($mm)
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closed 7/18/2018 via Company Press Release

Endeavor, LLC, acquired Clifford French

synopsis: Endeavor, a global entertainment, sports, and fashion marketing agency, has acquired UK-based sport and entertainment communications agency Clifford French. Clifford French is a PR agency that delivers campaigns through sponsorship activation, talent and influencer marketing, digital and creative earned media news generation.
buyer parent: SilverLake
buyer: Endeavor, LLC
Endeavor is a global leader in entertainment, sports and fashion operating in more than 30 countries. Endeavor specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management. "
target: Clifford French
Based in the UK, Clifford French is a sport and entertainment communications agency. They are a PR agency that delivers campaigns through sponsorship activation, talent and influencer marketing, digital and creative earned media news generation.
price ($mm)
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closed 6/20/2018 via Company Press Release

JMS United Inc., acquired MPandC Inc.

synopsis: MPandC Inc., a comprehensive management company for sports business, has been acquired by JMS United Inc., a multimedia company that primarily works with call center businesses and promotional work. MPandC provides sports consulting and works with active athletes.
buyer: JMS United Inc.
Based in Japan, JMS United Inc. provides comprehensive business solutions that is mainly involved in call center business and sales and promotion work. Some smaller industries that they are involved with are human resources and entertainment sound services. "
target parent: Mediaflag Inc
target: MPandC Inc.
Based in Japan, MPandC Inc. is a comprehensive management company for sports business. They provide consulting and support in the business aspect of sports with their extensive experience and network. They also host events to encourage and educate students about sports.
price ($mm)
$0.73*
rev ($mm)
$2
EBITDA ($mm)
$0
EV / rev
0.6x
EV / EBITDA
22.4x
closed 5/16/2018 via PR Web

Equestrian Marketing merged with Mixed Digital,

synopsis: Mixed Digital LLC—whose suite of services includes brand development, search marketing, social media management, web design, video production and more—merged with Equestrian Marketing, LLC, a New York City boutique agency specializing in sports marketing and management.
buyer: Mixed Digital
Mixed Digital is a full-service digital marketing agency. Their strategy involves a consultative approach to digital marketing. By taking a client’s budget and unique goals, they aim to propose just the right mix of digital solutions to achieve optimal results. "
target: Equestrian Marketing
Equestrian Marketing is a boutique agency that expertly handles market research, branding, content development, design, and distribution. Their team of experts help athletes and businesses in the professional sports industry to develop and deliver a strong brand position and launch strategy.
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closed 2/21/2018 via BNC Analysis

Engine Shop, LLC, acquired T Burns Sports Group, LLC

synopsis: Engine Shop, an industry-leading engagement marketing company, has acquired T Burns Sports Group, LLC (TBSG), a sports marketing and communications company. TSBG helps clients solve their most complex brand challenges—whether it’s maximizing a sponsorship, humanizing an inspirational movement, or helping cities achieve their greatest dreams.
buyer parent: Bruin Sports Capital
buyer: Engine Shop, LLC
Engine Shop is an industry-leading engagement marketing company focusing on passion points to create authentic connections between brands and consumers. The agency uses its access to sports, entertainment and lifestyle verticals to amplify their strategic, creative solutions. "
target: T Burns Sports Group, LLC
T Burns Sports Group, LLC (TBSG) is a sports marketing and communications company. TSBG helps clients solve their most complex brand challenges—whether it’s maximizing a sponsorship, humanizing an inspirational movement, or helping cities and nations achieve their greatest dreams.
price ($mm)
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closed 12/6/2017 via Company Press Release

Distinguished LLC, acquired American Hole 'N One, Inc.

synopsis: Distinguished LLC, a group of entrepreneurial businesses serving the insurance industry, announces it has acquired American Hole ‘n One (AHNO), the world’s largest hole-in-one and event promotions company.
buyer: Distinguished LLC
Distinguished LLC is a group of entrepreneurial businesses serving the insurance industry. The businesses include: Distinguished Programs, Resource Pro, Distinguished Re (formally Saranac), and Certus Claims. "
target: American Hole 'N One, Inc.
American Hole ‘n One (AHNO) is a global hole-in-one and event promotions company. AHNO, based in Buford, GA, provides Industry leading signage, exciting bonus prizes and tournament contests.
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closed 11/20/2017 via BNC Analysis

Hanover Group, acquired Bell Pottinger Middle East

synopsis: Hanover has acquired Bell Pottinger Middle East. Based in the UAE, Bell Pottinger Middle East is the leading strategic communications consultancy in the Middle East. It offers financial communications, investor relations, public affairs and change and internal communications. It also offers sports marketing and opinion research services.
buyer: Hanover Group
Based in the UK, Hanover is an award-winning communications consultancy that advises enterprises, institutions, and individuals on building recognition and enhancing reputation. They adopt an integrated approach that connects the dots across channels, audiences and issues. "
target: Bell Pottinger Middle East
Based in the UAE, Bell Pottinger Middle East is the leading strategic communications consultancy in the Middle East. It offers financial communications, investor relations, public affairs and change and internal communications. It also offers sports marketing and opinion research services.
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closed 7/31/2017 via BNC Analysis

Motorsport.com, acquired sport media group GmbH

synopsis: _wige MEDIA AG signed agreements on the sale of its 51% stake in the Munich-based sport media group GmbH to Motorsport Network, LLC, Miami (Florida). With Motorsport-Total.com and Formel1.de, sport media group GmbH is the market leader for motorsport portals in Germany, Austria and Switzerland.
buyer: Motorsport.com (MSGM:$19.05)
Motorsport Network’s technology & distinct brands distinguish their content & services to help them engage motorsport & auto fans. They connect this universe with television, digital content, live events, ecommerce, gaming & social networking to unify people with a passion for all things automotive."
target parent: Wige Media AG
target: sport media group GmbH
With Motorsport-Total.com and Formel1.de, sport media group GmbH is the market leader for motorsport portals in Germany, Austria and Switzerland. Motorsport-Total.com and Formel1.de have achieved some 22 million and 20 million page impressions a month respectively.
price ($mm)
$2.89*
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closed 6/28/2017 via Company Press Release

M&C Saatchi Sport & Entertainment, acquired Levergy

synopsis: M&C Saatchi PLC has announced a majority stake acquisition of South African sports and entertainment agency Levergy. Levergy are to become the offering in Africa of M&C Saatchi Sport & Entertainment, furthering their existing network in London, Berlin, Sydney, New York and the most recently launched office in Los Angeles.
buyer parent: M&C Saatchi plc
buyer: M&C Saatchi Sport & Entertainment
M&C Saatchi Sport & Entertainment is a sport sponsorship and entertainment pr agency. They have very specialist knowledge in the worlds of sponsorship strategy and activation, experiential, Sport PR, entertainment PR, content creation and social media. "
target: Levergy
Levergy, founded by Clint Paterson and Struan Campbell in September 2012, is a South African sports and entertainment agency. They’re an independent communications agency with a core focus on Sponsorship, Digital, PR, Activations & Insights.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/13/2017 via PR Newswire

LST Marketing, LLC, acquired PPI Marketing

synopsis: LST Marketing, LLC continues its growth through the acquisition of Dallas, Texas-based PPI Marketing, co-founded by Heisman Trophy winner and Pro Football Hall of Famer Roger Staubach, along with longtime business associate Roz Cole. PPI Marketing cultivated a rich and extensive 24-year sports marketing history since its inception in 1993.
buyer: LST Marketing, LLC
LST Marketing focuses on the business goals of its clients through its expertise in strategic consulting, experiential activations, live event production, sponsorship strategy, sports and entertainment platforms, communications. "
target: PPI Marketing
Co-founded by Heisman Trophy winner & Pro Football Hall of Famer Roger Staubach and longtime business associate Roz Cole, PPI Marketing cultivated a rich and extensive 24-year sports marketing history since its inception. PPI is an experiential marketing company with a full-service Talent Division.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 5/24/2017 via Company Press Release

Home Team Sports, will acquire Impression Sports & Entertainment LLC

synopsis: Home Team Sports, a sales unit of Fox Sports that offers advertisers one-stop shopping for TV and digital media sponsorship of every MLB, NBA and NHL home team in the U.S., has reached a deal to acquire Impression Sports & Entertainment, an international sports marketing agency that specializes in full-service sponsorship sales representation.
buyer parent: 21st Century Fox
buyer: Home Team Sports
Home Team Sports (HTS) is a sales unit of Fox Sports that offers advertisers one-stop shopping for TV and digital media sponsorship of every MLB, NBA, and NHL home team in the U.S., reaching 90+ million homes with its platforms. "
target: Impression Sports & Entertainment LLC
Impression Sports & Entertainment is an international sports marketing agency that specializes in full service sponsorship sales representation, and sponsorship consulting. Impression Sports & Entertainment provides services that include venue naming rights and title sponsorships.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/2/2017 via PR Newswire

BHSC Global, LLC, acquired Group Dig

synopsis: BHSC Global, LLC announces the acquisition of Group DIG, a leading marketing services agency and business consultancy. The agency's client roster includes MetLife, T-Mobile, Weleda, Rayovac, Juicy Juice, Edgewell Personal Care and Blount Fine Foods. Group DIG will rebrand as BHSC Global Marketing and will be led by President, Jill K. Perkins.
buyer: BHSC Global, LLC
BHSC Global, LLC is building a next generation platform to support clients in the Sports, Entertainment, & Marketing Services verticals. Their line of work includes sponsorship & strategic alliances, athlete & talent management, panoramic marketing solutions, & brand experiences among other things. "
target: Group Dig
Group DIG is a leading marketing services agency and business consultancy. Group DIG has extensive experience in Sports and Entertainment marketing. Group DIG provides world-class services in business planning, branding, retail-driven marketing and brand experiences.
price ($mm)
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