Like Invision Inc.

closed 7/7/2016 via BusinessWire

MediaOcean, acquired Invision Inc.

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies. Trusted by the largest media companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: Invision Inc.
INVISION Inc. is the media industry’s most experienced provider of cross-device advertising sales software. Trusted by the largest media and television companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations and maximize revenue of their inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 4/30/2014 via BusinessWire

WideOrbit, Inc., acquired Fivia

synopsis: WideOrbit Inc., the leading provider of advertising management software for media companies, announced that it has acquired Paris-based Fivia, a digital advertising management software provider. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory.
buyer: WideOrbit, Inc.
WideOrbit is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. "
target parent: IPMG
target: Fivia
Fivia is a digital advertising management software provider headquartered in Paris, France. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 4/29/2021 via Company Press Release

Peach Video, acquired Adtoox

synopsis: Peach, a global video ad management platform, has acquired Adtoox, a Stockholm-based ad delivery company. Adtoox's cloud-based ad delivery service offers instant QC and distribution to broadcasters and publishers around the globe. Their powerful ad management service automates workflows and allows users to track all actions and ads.
buyer parent: Inflexion Private Equity Partners LLP
buyer: Peach Video
Peach is a global video ad management platform. Peach streamlines complex workflows and powers creative for advertising. Their platform manages the world’s advertising content and makes it easy for brands, agencies and media owners to collaborate with each other on a global scale. "
target: Adtoox
Adtoox is a Stockholm-based ad delivery company. Adtoox's cloud-based ad delivery service offers instant QC and distribution to broadcasters and publishers around the globe. Their powerful ad management service automates workflows and allows users to track all actions and ads.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/25/2016 via BNC Analysis

AOL Inc., acquired AlephD

synopsis: AOL, Inc. has acquired AlephD, a Paris-based startup that helps publishers automatically indentify the best price for each ad impression. AlephD provides real-time solutions to publishers selling inventory over RTB.
buyer parent: Verizon Communications
buyer: AOL Inc. (AOL:$2,569.00)
AOL is a media technology company that simplifies the Internet for consumers and creators by unleashing the world's best builders of culture and code. AOL operates at scale, connecting tens of thousands of publishers with advertisers on its global and programmatic, content and advertising platforms."
target: AlephD
AlephD provides real-time solutions to publishers selling inventory over RTB. AlephD provides real-time capabilities to online publishers. Its solutions instantly boost digital publishers RTB revenues (Real Time Bidding) by up to 30%.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 1/20/2016 via Company Press Release

Efficio merged with ShareBuilders,

synopsis: ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to the broadcast industry.
buyer: ShareBuilders
ShareBuilders is the largest media yield management software company in the US. In 2010 their local broadcast TV clients billed about $3.7 billion, which is estimated to be 1 out of every 5 commercials sold on English-speaking network affiliates. "
target: Efficio
Efficio Solutions, Inc. was founded in 1999 and created by broadcasters for broadcasters with over 8,000 users in the media sales industry. Efficio is a fully integrated media sales management solution that answers the needs of salespeople and sales managers.
price ($mm)
rev ($mm)
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closed 12/3/2015 via BNC Analysis

Acxiom Corporation, purchased Advanced-Advertising Unit from The Allant Group, Inc.

synopsis: Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing. Allant Group's Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their SaaS solution Audience Interconnect.
buyer: Acxiom Corporation (ACXM:$917.41)
Acxiom is an enterprise data, analytics and software-as-a-service Company that fuses trust, experience and scale to fuel data-driven results. Acxiom is an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. "
seller parent: MidOcean Partners
seller: The Allant Group, Inc.
Allant offers advanced TV advertising software and data products as well as data and analytic driven marketing and advertising services. Their Advanced-Advertising Unit helps ad buyers and sellers execute TV, VOD and online household and zone addressable campaigns with their data-enabled software.
price ($mm)
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closed 7/23/2014 via BusinessWire

WideOrbit, Inc., acquired Admeta AB

synopsis: WideOrbit Inc., the leading provider of advertising management software for media companies, has acquired Admeta, a leading provider of solutions for digital programmatic sell-side platforms based in Sweden. Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue.
buyer: WideOrbit, Inc.
WideOrbit is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. "
target: Admeta AB
Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.
price ($mm)
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/7/2014 via PR Web

NewsCycle Solutions, acquired MediaSpan Group, Inc.

synopsis: NEWSCYCLE Solutions, a leading provider of software and services for the global news media industry, announced that it has acquired MediaSpan Group, Inc., a media software innovator that provides solutions to more than 3,000 local newspaper and broadcast properties
buyer parent: Vista Equity Partners
buyer: NewsCycle Solutions
NEWSCYCLE Solutions delivers the broadest range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. "
target: MediaSpan Group, Inc.
MediaSpan Group, Inc. powers digital content management, online marketing, advertising and business productivity solutions for the world's leading media companies including Sun Media, Advance Publications, MediaNews, Gannett and Radio One.
price ($mm)
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announced 10/17/2018 via Company Press Release

The E.W. Scripps Company, will acquire Triton Digital Media

synopsis: The E.W. Scripps Company is acquiring Triton Digital, the global leader in digital audio technology and measurement services. Triton's innovative and proprietary SaaS solutions and advertising technology enable both live and on-demand audio publishers to build their audiences and enhance revenues globally.
buyer: The E.W. Scripps Company (SSP:$1,599.45)
The E.W. Scripps Company serves audiences and businesses through a growing portfolio of local and national media brands. With 33 television stations, Scripps is one of the nation’s largest independent TV station owners. Scripps runs a collection of national journalism and content businesses. "
target parent: Vector Capital
target: Triton Digital Media
Triton Digital is a pioneer in the rapidly expanding digital audio marketplace. The Company’s innovative and proprietary SaaS solutions and advertising technology enable both live and on-demand audio publishers to build their audiences and enhance revenues globally.
price ($mm)
$150
rev ($mm)
$40
EBITDA ($mm)
EV / rev
3.8x
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,311.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
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closed 7/29/2016 via Company Press Release

Ingenta, acquired 5 Fifteen

synopsis: Ingenta, the leading software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organizations to sell, manage and deliver print and digital advertising.
buyer: Ingenta (AIM:ING:$18.36)
Ingenta is the largest supplier of technology and related services for the publishing industry. Working with eight of the ten largest publishers in the world, they help information providers meet their evolving and wide-ranging publishing needs. "
target: 5 Fifteen
Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organisations to sell, manage and deliver print and digital advertising.
price ($mm)
$0.64
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
closed 2/17/2006 via

Google Inc., acquired dMarc Broadcasting, Inc.

synopsis: Google Inc. today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.
buyer: Google Inc. (GOOGL:$171,704.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: dMarc Broadcasting, Inc.
dMarc Broadcasting is a developer of digital audio systems and related services for radio broadcasters. Through subsidiaries Scott Studios and Computer Concepts (dba Maestro), the company provides digital systems to more than 4,600 radio stations.
price ($mm)
$1,238
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/14/2016 via BNC Analysis

Zenterio AB, acquired Adscribe

synopsis: TV technology and services provider Zenterio has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe. AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising.
buyer: Zenterio AB
Zenterio provides an independent OS for interactive TV aimed at creating an industry standard. Zenterio also offers an intuitive multiscreen UI, a powerful Data Analytics solution, Consulting Services and additional Value Added Services to TV operators. "
target: Adscribe
AdScribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising. Their cloud-based big data platform facilitates the collection and analysis of TV viewing data across multiple devices.
price ($mm)
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announced 10/23/2020 via BusinessWire

iHeartMedia, Inc., will acquire Voxnest

synopsis: iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, will acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration, and targeted ad serving.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month. The company’s services include more than 850 live broadcast stations in over 160 markets nationwide and is available across more than 250 platforms and 2,000 devices. "
target: Voxnest
Voxnest provides professional solutions for podcasters and brands looking to engage with listeners. The company's comprehensive tools for podcast creation, distribution, management, measurement, monetization, and advertising include Spreaker, Spreaker Enterprise, and Dynamo.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 4/11/2018 via PR Newswire

ZMG | Ruckus Factory, acquired Accelerated Media

synopsis: ZMG | Ruckus Factory acquired Accelerated Media. Accelerated Media is a full service media company, specializing in interactive advertising. Accelerated Media's Connected Ad Network ™ is an advanced TV ad platform, capable of inserting local and national advertising into companion applications found on Smart TVs and other connected/OTT devices.
buyer: ZMG | Ruckus Factory
ZMG | Ruckus Factory is a leader in news and lifestyle video creation. ZMG delivers in excess of 1,000 original, topical video stories each month to the most respected media sites around the world. "
target: Accelerated Media
Accelerated Media is a full service media company, specializing in interactive advertising. Accelerated Media's Connected Ad Network ™ is an advanced TV ad platform, capable of inserting local and national advertising into companion applications found on Smart TVs and other connected/OTT devices.
price ($mm)
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closed 4/27/2016 via PR Newswire

Francisco Partners Management LLC, acquired SintecMedia

synopsis: SintecMedia, the world's leading provider of broadcast management software, announced that SintecMedia's management team and Francisco Partners, a global technology-focused private equity firm, have acquired SintecMedia from its existing shareholders, including Riverwood Capital.
buyer: Francisco Partners Management LLC
Francisco Partners is a leading global private equity firm, which specializes in investments in technology and technology-enabled services businesses. Francisco Partners has invested in 150+ technology companies, making it one of the most active and longstanding investors in the technology industry."
target parent: Riverwood Capital
target: SintecMedia
SintecMedia is the preferred business software partner for over 150 of the world's top media brands. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units.
price ($mm)
$400
rev ($mm)
$110
EBITDA ($mm)
EV / rev
3.6x
EV / EBITDA
closed 2/4/2013 via BNC Analysis

Independent Media Distribution plc, acquired eBUS Ltd.

synopsis: IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery. eBUS Limited provides video content management and distribution services for Asian advertising and media market.
buyer parent: Vitruvian Partners LLP
buyer: Independent Media Distribution plc
Indepedent Media Distribution (IMD), is the leading distributor of broadcast quality commercial advertising, new music and music videos. IMD provides the advertising and music industries with a reliable, fast and verifiable distribution service, which has set the standard for the industry. "
target: eBUS Ltd.
eBUS enables users to send TV ads faster, easier, more cost effectively and in High Definition. eBUS is the only video content management and distribution business totally dedicated to the Asia Pacific advertising and media market.
price ($mm)
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EBITDA ($mm)
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closed 1/17/2018 via PR Newswire

Diversis Capital, acquired Marketron

synopsis: Diversis Capital, a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets, has acquired Marketron, the leading provider of revenue management and audience engagement software for media companies.
buyer: Diversis Capital
Founded in 2013, Diversis Capital LLC is a North American private equity firm with a focus on carve-outs and standalone deals within the lower and middle markets that require both sharp financial acumen and operational expertise to obtain success. "
target parent: Wicks Group of Companies
target: Marketron
Marketron is the media industry's leading provider of business software solutions and services specializing in revenue management and audience engagement. The Marketron Mediascape platform streamlines operational efficiencies through a web-based platform that is open for partner integrations.
price ($mm)
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closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired PubNation

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of PubNation. PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: PubNation
PubNation’s technology equips publishers with the necessary tools to manage advertising quality at scale, irrespective of how many containers or exchanges they work with.
price ($mm)
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closed 7/7/2016 via BusinessWire

MediaOcean, acquired Invision Inc.

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies. Trusted by the largest media companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: Invision Inc.
INVISION Inc. is the media industry’s most experienced provider of cross-device advertising sales software. Trusted by the largest media and television companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations and maximize revenue of their inventory.
price ($mm)
rev ($mm)
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closed 2/25/2013 via BusinessWire

Invision Inc., acquired Theory M

synopsis: Invision, Inc., the leading provider of multi-platform advertising solutions to the media industry, announced that it has acquired Theory M, a provider of strategic consulting services and custom software development and design to the media industry.
buyer: Invision Inc.
Founded in 1993, Invision Inc. is the leading provider of multi-platform advertising solutions to the media industry. Invision's systems are trusted by top media content providers to manage over $13 billion in advertising revenue each year. "
target: Theory M
Theory M is a Strategic Consulting and Technology Services firm dedicated to the Media Industry. Their team has a successful history executing strategic consulting projects for large media companies and managing large media system development projects and implementations.
price ($mm)
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announced 7/13/2020 via Wall Street Journal

MediaOcean, will acquire 4C Insights

synopsis: Mediaocean LLC, a firm best known for its TV advertising software, has agreed to acquire 4C Insights Inc., a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the global system of record for the advertising world, bringing together brands, agencies, media owners, technology and data partners closer together. Mediaocean enables end-to-end management of campaigns - from planning, buying, and selling—to analyzing and optimizing—and more. "
target: 4C Insights
4C has built the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. Brands around the world trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers.
price ($mm)
$150
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/29/2020 via PR Newswire

MediaOcean, acquired MBS

synopsis: Mediaocean, the system of record for the advertising world, has expanded its European operations with the acquisition of MBS, the leading media management software provider in France. The MBS acquisition helps Mediaocean deliver its system of record solutions across the plan to pay media buying process in France and beyond.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the advertising system of record that manages every aspect of the advertising workflow: from planning, buying, and selling to invoicing and payments. The company's foundational, open cross-media platform provides transparency and accountability across the entire supply-chain. "
target: MBS
MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting. The company develops and edits software and other solutions for media buying agencies and their partners.
price ($mm)
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closed 7/7/2016 via BusinessWire

MediaOcean, acquired Invision Inc.

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies. Trusted by the largest media companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: Invision Inc.
INVISION Inc. is the media industry’s most experienced provider of cross-device advertising sales software. Trusted by the largest media and television companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations and maximize revenue of their inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 5/19/2016 via PR Newswire

MediaOcean, acquired ColSpace

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired ColSpace, a provider of cloud-based, collaborative media-planning software that improves the planning and management of global marketing campaigns and oversees more than $11 billion in media from the world's biggest agencies and brands.
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: ColSpace
Founded in 2000, ColSpace is the leading producer of cloud-based media management software. Its core product, MMP (Media Management Platform), helps agencies and advertisers easily and effectively manage their media planning, workflow, and reporting in a shared online community.
price ($mm)
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closed 1/14/2016 via PR Newswire

MediaOcean, acquired BCC AdSystems

synopsis: Mediaocean, the leading software platform provider for the advertising world, announced that it has acquired BCC AdSystems in Australia. BCC AdSystems develops, supplies, and supports software and business solutions for the advertising, marketing, and media communities.
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: BCC AdSystems
BCC AdSystems is an innovative, Australian-owned software business. The company caters to every media, marketing and advertising need with its range of advanced solutions, including Media Desktop, a system that makes every aspect of media process management simple.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/29/2015 via PR Newswire

Vista Equity Partners, will acquire MediaOcean

synopsis: Vista Equity Partners, a private equity firm focused on software, data, and technology-enabled businesses, will acquire Mediaocean, a software company for the advertising world. Mediaocean's platforms integrate ad-tech, data solutions and supply partners which serves many advertisers, agencies, broadcasters and publishers.
buyer: Vista Equity Partners
Vista Equity Partners invests in software, data and technology-based organizations. Vista's investment approach is anchored by a long-term capital base, experience in structuring technology oriented transactions, and proven management techniques. "
target: MediaOcean
MediaOcean is a software company that automates advertising workflow, from analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media, serving advertisers, agencies, broadcasters and publishers worldwide.
price ($mm)
$576*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/7/2016 via BusinessWire

MediaOcean, acquired Invision Inc.

synopsis: Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies. Trusted by the largest media companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media. "
target: Invision Inc.
INVISION Inc. is the media industry’s most experienced provider of cross-device advertising sales software. Trusted by the largest media and television companies in the industry, its proven expertise and SaaS based solutions help clients streamline operations and maximize revenue of their inventory.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/29/2015 via PR Newswire

Vista Equity Partners, will acquire MediaOcean

synopsis: Vista Equity Partners, a private equity firm focused on software, data, and technology-enabled businesses, will acquire Mediaocean, a software company for the advertising world. Mediaocean's platforms integrate ad-tech, data solutions and supply partners which serves many advertisers, agencies, broadcasters and publishers.
buyer: Vista Equity Partners
Vista Equity Partners invests in software, data and technology-based organizations. Vista's investment approach is anchored by a long-term capital base, experience in structuring technology oriented transactions, and proven management techniques. "
target: MediaOcean
MediaOcean is a software company that automates advertising workflow, from analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media, serving advertisers, agencies, broadcasters and publishers worldwide.
price ($mm)
$576*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/12/2020 via BNC Analysis

etermax, acquired Performash

synopsis: etermax, a game and AI developer in Argentina, has acquired Performash, an Argentinian company specialized in display advertising and multiplatform video solutions. Performash provides a media buying programmatic platform for advertising over mobile devices. Their technology enables them to determine the best purchase strategy for their clients.
buyer: etermax
etermax is a game and AI developer in Argentina. etermax creates leading consumer brands that entertain, connect and provide business value. Their social games include Trivia Crack, Aworded Crack and more. They also provide in-game advertising services for their games and over 1,800 other titles. "
target: Performash
Performash is an Argentinian company that specializes in display advertising and multiplatform video solutions. Performash provides a media buying programmatic platform for advertising over mobile devices. Their technology enables them to determine the best purchase strategy for their clients.
price ($mm)
rev ($mm)
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announced 2/28/2020 via BNC Analysis

Affle, will acquire Mediasmart

synopsis: Affle, a Singapore-based consumer intelligence technology company, will acquire Mediasmart, a Spanish mobile advertising technology company. Mediasmart offers an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.
buyer: Affle (NSEI:AFFLE:$43.81)
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers. "
target: Mediasmart
Mediasmart is a Spanish mobile advertising technology company. Mediasmart offers an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. Mediasmart enables businesses to be smart about their media buying on mobile.
price ($mm)
$5.61
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
closed 1/21/2020 via PR Newswire

Platinum Equity, LLC, acquired Centerfield Media

synopsis: Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. Centerfield's marketing and sales technology platform, Dugout, engages with in-market consumers to help them purchase internet, TV, wireless, and landline.
buyer: Platinum Equity, LLC
Platinum Equity is a global investment firm with more than $19 billion of assets under management and a portfolio of approximately 40 operating companies that serve customers around the world. Platinum Equity specializes in mergers, acquisitions, and operations—a trademarked strategy it calls M&A&O."
target: Centerfield Media
Centerfield is a technology-driven marketing and customer acquisition company driving millions for sales for telecommunications brands. Centerfield's marketing and sales technology platform, Dugout, engages with in-market consumers to help them purchase internet, TV, wireless, and landline.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/31/2019 via BNC Analysis

O3 Industries, acquired Peer39 by Sizmek

synopsis: O3 Industries, a private investment company bringing operational expertise to their investments, has acquired Peer39 from Sizmek. Peer39’s pre-bid solution harnesses the power of AI to efficiently buy advertising across a diverse, constantly changing pool of content.
buyer: O3 Industries
O3 Industries is a private investment company bringing operational expertise to their investments. They build platforms around difficult and complex situations, creating businesses that can withstand the test of time. "
target parent: Sizmek Inc
target: Peer39 by Sizmek
With Peer39’s pre-bid solution, clients harness the power of AI to buy efficiently across a diverse, constantly changing pool of content. Its post-buy reporting provides users with fully transparent visibility into campaign viewability, verification, and performance.
price ($mm)
$18
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/11/2017 via BNC Analysis

The Weather Network, acquired Addictive Mobility

synopsis: Continuing its transformation to an Information Networks and Data Solutions business, Pelmorex Corp., operator of The Weather Network, MétéoMédia, Eltiempo.es and Clima brands, announced the acquisition of Addictive Mobility, Canada's largest mobile-first data management and media buying platform.
buyer: The Weather Network
Pelmorex Media Inc. blends science, technology and creativity to produce leading multi-platform weather and traveler information services. Flagship brands include The Weather Network and MétéoMédia, Canada's most popular weather and information websites and applications. "
target: Addictive Mobility
Addictive Mobility is a Canada-based mobile advertising technology company that works with many Fortune 500 brands. The company’s vision is to solve the marketing challenges of tomorrow’s CMOs by building the world’s most agile technology platform that is holistic, efficient, and transparent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/2/2017 via PR Newswire

SRAX, acquired OpenDSP

synopsis: SRAX announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies.
buyer: SRAX (SRAX:$3.60)
SRAX is an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels. SRAX amplify performance and maximize profits through an omnichannel approach that integrates all aspects of the marketing experience into one platform. "
target: OpenDSP
The OpenDSP technology delivers an open DSP for Real-Time Bidding (RTB), including comprehensive tools for media buying, data collection, management, analytics and optimization. Built on the cloud, OpenDSP was developed as an in-house advertising technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/29/2017 via BNC Analysis

Pico Far East Holdings Ltd, will acquire Not Ordinary Media, LLC

synopsis: MTM Choice Holdings, an indirect subsidiary of Pico Far East Holdings, will acquire Not Ordinary Media (NOM) from its founders Loren Rochelle and Brent Neill. NOM provides advertisers with the only singular solution to create, manage, compare, reallocate spend, and make real-time decisions to optimize video buys across social media platforms.
buyer: Pico Far East Holdings Ltd (SEHK:752:$617.09)
Pico is a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. Pico brings brands to life and creates experiences through Total Brand Activation – from strategy to execution. "
target: Not Ordinary Media, LLC
Not Ordinary Media (NOM) provides advertisers with the only singular solution to create, manage, compare, reallocate spend, and make real-time decisions to optimize video buys across social media platforms.
price ($mm)
$53
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/23/2017 via BusinessWire

Viant Technology Inc, will acquire Adelphic Mobile

synopsis: Time Inc.’s Viant Technology, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform. Adelphic’s self-service media planning and execution tools will bolster Viant’s people-based data and analytics offerings.
buyer parent: Time Inc.
buyer: Viant Technology Inc
Viant Technology is the premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. The Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users. "
target: Adelphic Mobile
Adelphic Mobile is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/14/2016 via Company Press Release

SAP Hybris, will acquire Abakus

synopsis: Abakus is pleased to announce its acquisition by SAP, the fastest growing enterprise cloud company. The combination of Abakus with SAP Hybris Marketing Cloud, which includes customer profiling and responsive journey management, will allow brands to optimize marketing performance and understand customer interactions across all devices.
buyer parent: SAP SE
buyer: SAP Hybris
SAP Hybris provides a complete multichannel commerce software solution that integrates product content, commerce operations, and the extended channel to help retailers, manufacturers, and other businesses create a unified and seamless experience for their customers. "
target: Abakus
Abakus provides a software platform to evaluate and optimize marketing. Its marketing effectiveness software delivers insights and actionable recommendations that enable campaign optimization and informed cross-channel media planning in real-time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/1/2016 via BusinessWire

Amnet Group, acquired Accordant Media

synopsis: Dentsu Aegis Network announced the acquisition of Accordant Media, LLC, a data-driven, full-service programmatic advertising company and technology solution provider. Accordant will become a part of Ament, Dentsu Aegis Network’s programmatic group, with over 600+ programmatic experts and across 40+ markets.
buyer parent: Dentsu Inc.
buyer: Amnet Group
Amnet is Dentsu Aegis Network’s programmatic group, with over 600+ programmatic experts and across 40+ markets. Amnet operates a consistent and innovative technology, operations, and people stack that can deliver success on a local, regional and global basis. "
target: Accordant Media
Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. Through sophisticated data management and activation technologies, expert service and industry-leading transparency, they give marketers more insights and accountability.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/28/2015 via GlobeNewswire

Sizmek Inc, acquired StrikeAd

synopsis: Sizmek Inc., a leading open ad management platform company for multiscreen campaigns, announced the acquisition of StrikeAd, a dedicated Mobile advertising Demand Side Platform. The StrikeAd DSP enables advertisers, agencies, and publishers to plan, optimize, deliver and measure the most effective Mobile advertising campaigns on a global scale.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. "
target: StrikeAd
StrikeAd is the leader in programmatic advertising across multiple devices. StrikeAd combines the huge reach of leading SSPs with best in class mobile DMP audience data and our advanced predictive modelling to deliver unparalleled insight and superior ROI.
price ($mm)[EV]
$9.50 [$11.70]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via PR Newswire

Matomy Media Group, acquired Avenlo Inc.

synopsis: Matomy Media Group has acquired a 70% stake in Avenlo Inc., a leading performance email marketing and ad targeting company. Avenlo's email placement optimization platform provides advertisers, agencies and media buyers with multi-screen ad targeting capabilities that deliver awareness, engagement and consumer action across all devices.
buyer: Matomy Media Group (LSE:MTMY:$68.34)
Matomy Media Group Ltd. is one of the world's leading digital performance-based advertising companies. Working across Web, mobile and social media platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results. "
target: Avenlo Inc.
Headquartered in Toronto, Avenlo maintains R&D facilities in Canada and the US and powers a group of world-class software architects, engineers and marketers. The Avenlo Connect Platform utilizes massive data sets to target a brand's audience, delivering enhanced results on an individual user basis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/22/2014 via PR Newswire

Social Reality, acquired Five Delta

synopsis: Social Reality, Inc., a leader in automated digital platform technology and social management software for Internet advertising, announced the acquisition of Five Delta, a privately held company that specializes in the execution and management of media buys across all social platforms.
buyer: Social Reality (SRAX:$3.60)
Founded in 2010, Los Angeles-based Social Reality, Inc. is an Internet advertising company that provides tools that automate the digital advertising market. The company has built technologies and leveraged partner technologies that service social media and the real-time bidding (RTB) markets. "
target: Five Delta
Five Delta is a privately held company that specializes in the execution and management of media buys across all social platforms. Five Delta's current beta program provides a complete managed service for Facebook advertising.
price ($mm)
$0.76
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2014 via PR Newswire

The Rubicon Project, acquired iSocket, Inc.

synopsis: Rubicon Project, a leader in advertising automation announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisition of iSocket. iSocket is a technology platform purpose-built to simplify the buying and selling of inventory.
buyer: The Rubicon Project (RUBI:$188.11)
The Rubicon Project is the leading advertising technology company for the comScore 500. The company was founded in 2007 with a mission to automate buying and selling for the $50 billion digital advertising market. "
target: iSocket, Inc.
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy.
price ($mm)
$9.57
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2014 via PR Newswire

The Rubicon Project, acquired Shiny Ads, Inc.

synopsis: Rubicon Project, a leader in advertising automation announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisition of Shiny Ads. Shiny Ads is a Toronto based advertising technology company focused on helping online publishers maximize revenue from ad orders under $5,000.
buyer: The Rubicon Project (RUBI:$188.11)
The Rubicon Project is the leading advertising technology company for the comScore 500. The company was founded in 2007 with a mission to automate buying and selling for the $50 billion digital advertising market. "
target: Shiny Ads, Inc.
Shiny Ads provides an end-to-end programmatic direct advertising platform for digital publishers to sell more premium inventory for increased revenues and profits. By automating the process for advertisers of all sizes, Shiny Ads allows the direct sales team to focus on more complex ad buys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/24/2014 via PR Newswire

Single Touch Interactive, Inc., acquired DoubleVision

synopsis: Single Touch Systems, Inc., a technology-based mobile media solutions provider servicing advertisers, retailers and brands, announced it has acquired technology partner, DoubleVision Networks, a privately held mobile audience buying and targeting platform.
buyer: Single Touch Interactive, Inc. (OTCBB:SITO:$8.75)
Single Touch Systems, Inc. is a technology based mobile solutions provider serving businesses, advertisers and brands. Single Touch's multi-channel messaging gateway enables marketers to reach consumers on all types of connected devices. "
target: DoubleVision
Headquartered in New York, DoubleVision was founded in 2009 as an early mobile demand side platform with hyper-local location targeting abilities and continues to focus on developing the most robust mobile audience targeting platform.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/19/2014 via BusinessWire

Shopzilla, acquired Connexity

synopsis: Shopzilla, Inc., a leading source for connecting buyers and sellers online, announced the acquisition of Connexity, a pioneer in the programmatic media buying and optimization space. The company is introducing advertisers and publishers to audience networking and cross-channel connectivity.
buyer parent: Symphony Technology Group
buyer: Shopzilla
Shopzilla Inc., a consumer lead generation platform focused in online retail, owns and operates a portfolio of leading online consumer shopping properties in comparison shopping, product discovery and social shopping/group sales. "
target: Connexity
Connexity is introducing advertisers and publishers to audience networking and cross-channel connectivity. Connexity applies social networking architecture, recommendation engine learning, and best-of-breed targeting & optimization technology to media representation and media buying.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/23/2014 via BNC Analysis

Client Focused Media, Inc., will acquire BluHorn, LLC

synopsis: Client Focused Media has agreed to acquire BluHorn LLC, a media buying software firm that developed BluHorn Solutions, a web based media buying software designed to organize, schedule and report media buys. They're a small company with a big focus on great customer service, ease of use, honest license fees and respect for their customers.
buyer: Client Focused Media, Inc.
Client Focused Media is a full-service marketing, advertising and design agency. Their primary objective is to help their clients overcome key challenges within their companies while ultimately achieving their business goals. "
target: BluHorn, LLC
BluHorn LLC is a media buying software firm that developed BluHorn Solutions, a web based media buying software designed to organize, schedule and report media buys. They're a small company with a big focus on great customer service, ease of use, honest license fees and respect for their customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Ticker: MMZ
 
 
 
 
 
 
 
 
Mooter Media Limited
Mooter Media Limited
Mooter Media Limited develops and provides Internet advertising solutions for publishers and advertisers primarily in Australia.
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rev ($mm)
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EBITDA ($mm)
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EBIT ($mm)
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Net Income ($mm)
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Ticker: TSE:6094
 
 
 
 
 
 
 
 
FreakOut, inc
FreakOut Holdings, inc. operates as a marketing technology company in Japan and internationally. It offers Demand Side platform, a platform that maximizes the advertisement effectiveness of advertisers. FreakOut Holdings, inc. was founded in 2010 and is based in Tokyo, Japan.
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EBITDA ($mm)
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EBIT ($mm)
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Net Income ($mm)
Employees
632
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Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
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Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
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2017
rev ($mm)
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EBITDA ($mm)
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EBIT ($mm)
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467
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Ticker:
 
 
 
 
 
 
 
 
Piksel
Piksel
Piksel people create and manage OTT video monetization solutions for some of the world’s leading media brands: AT&T U-verse, BSkyB, Celcom, Channel 4, Mediaset, Sky Deutschland, Sky Italia, Televisa Mexico, Vodafone and more.
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EBITDA ($mm)
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EBIT ($mm)
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Net Income ($mm)
Employees
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Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
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EBITDA ($mm)
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EBIT ($mm)
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Net Income ($mm)
Employees
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Wedia SA
Wedia SA
Wedia is the most experienced Marketing Resource Management (MRM) software provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print and mobile.
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EBIT ($mm)
$0.43
Net Income ($mm)
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Employees
61
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FISION
FISION
FISION is a cloud-based digital asset management, marketing automation, and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to create compelling on-brand communications.
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EBITDA ($mm)
($2.98)
EBIT ($mm)
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Net Income ($mm)
Employees
0
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Ticker: TSE:6185
 
 
 
 
 
 
 
 
So-net Media Networks Corp
So-net Media Networks Corp
Headquartered in Japan, So-net Media Networks uses cutting edge marketing technologies to deliver optimal information to the right people in the most suitable way. They offer various marketing solutions through their products which synergistically interact with each other, guaranteeing higher ROI.
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rev ($mm)
$97.32
EBITDA ($mm)
$10.60
EBIT ($mm)
$6.75
Net Income ($mm)
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Employees
174
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Ticker: ASX:TOM
 
 
 
 
 
 
 
 
Tomizone
Tomizone
Tomizone is the premier provider of connectivity, analytics and location based services, and software to enterprises, brands and public venues. Tomizone turns customers’ WiFi networks into a powerful connection with their consumers – a marketing opportunity that drives engagement and revenue.
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EBIT ($mm)
($0.33)
Net Income ($mm)
Employees
0
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Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
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EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
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Ticker: AIM:GBG
 
 
 
 
 
 
 
 
GB Group Plc
GB Group Plc
GBG is a global specialist in identity data intelligence. They help organisations make decisions about the customers they serve and the people they employ. GBG has the fundamental belief that the digital economy relies on everyone having access to data they can trust.
year
2020
rev ($mm)
$288.49
EBITDA ($mm)
$61.83
EBIT ($mm)
$41.47
Net Income ($mm)
$32.19
Employees
1000
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Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
2020
rev ($mm)
$232.73
EBITDA ($mm)
$2.29
EBIT ($mm)
($5.85)
Net Income ($mm)
Employees
884
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Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
2013
rev ($mm)
$177.70
EBITDA ($mm)
($9.67)
EBIT ($mm)
($40.60)
Net Income ($mm)
Employees
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Ticker: AIM:INTQ
 
 
 
 
 
 
 
 
InternetQ PLC
InternetQ PLC
InternetQ is one of the world's most successful Mobile, Social & APP-based service providers. Their disruptive mobile marketing, rich media and advertising platforms enable clients to profitably engage with the emerging social entertainment ecosystem.
year
2013
rev ($mm)
$151.44
EBITDA ($mm)
$14.25
EBIT ($mm)
$12.92
Net Income ($mm)
$11.84
Employees
155
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Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
2016
rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
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