Like Nielsen Catalina Solutions

announced 2/11/2016 via BNC Analysis

The Nielsen Company, Inc., will acquire Nielsen Catalina Solutions

synopsis: Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielsen Catalina connects TV viewing and digital ad exposure to in-store buying, which Nielsen claims perfectly aligned with its business strategy.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target parent: Berkshire Partners LLC
target: Nielsen Catalina Solutions
Nielsen Catalina Solutions helps marketers and media companies measure and improve advertising performance by accurately linking what consumers watch, see, or hear with what they buy. They are able to target and measure advertising based on what matters most for CPG companies: actual offline sales.
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closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
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announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
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closed 9/25/2017 via PR Newswire

Marketing Management, Inc., acquired Aisle 9 Retail, Inc.

synopsis: Aisle 9 Retail, Inc., a sales and marketing agency for emerging consumer package goods (CPG) in the grocery retail channel, announces the sale of its assets to Marketing Management, Inc. Aisle 9 specializes in helping brand owners prepare and sell emerging CPG brands into the complicated world of the grocery channel.
buyer: Marketing Management, Inc.
MMI is a Trusted Resource for Success. MMI is a comprehensive provider of brokerage services to the CPG and retail trade. These services include sales management, store-level retail merchandising, brand development, media advertising and social media solutions for its retail and CPG customers. "
target: Aisle 9 Retail, Inc.
Aisle 9 specializes in helping brand owners prepare and sell emerging CPG brands into the complicated world of the grocery channel. Aisle 9 provides emerging CPG clients critical bandwidth needed to expand their product sales into key retailers and distributors.
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closed 11/2/2016 via Company Press Release

KLH Capital, acquired Q Research Solutions, Inc.

synopsis: KLH Capital is pleased to announce it has partnered with the management team of Q Research Solutions, Inc. to complete a management buyout. Q Research Solutions is a leading provider of sensory and consumer product research for Fortune 500 and other blue-chip customers in the food and beverage, health and beauty, and fragrance industries.
buyer: KLH Capital
KLH Capital is a fully capitalized SBIC private equity fund managing $320 million across three funds. They make majority and minority equity investments in value added distribution, specialty service and niche manufacturing companies based in the U.S. with at least $10 million of revenue. "
target: Q Research Solutions, Inc.
Based in Old Bridge, New Jersey, Q Research Solutions is a leading provider of sensory and consumer product research for Fortune 500 and other blue-chip customers in the food and beverage, health and beauty, and fragrance industries.
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closed 1/6/2016 via Company Press Release

In Vivo BVA merged with Perception Research Services,

synopsis: Perception Research Services and IN VIVO BVA announced the merger of their companies. This merger unites the world’s two leading research agencies focused on packaging, shopper marketing and new product innovation. The new company PRS IN VIVO will help FMCG marketers succeed at both the purchase and the product usage experience.
buyer: Perception Research Services
Perception Research Services specializes in consumer research to help marketers connect with shoppers and close sales. Their custom studies guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies. "
target parent: Montefiore Investment
target: In Vivo BVA
In Vivo BVA is one of Europe's leading tailor-made consumer goods research companies. In Vivo BVA boasts unrivalled expertise in consumer goods research and marketing thanks to precise and unique methodologies that provide results capable of predicting the future behavior of consumers and shoppers.
price ($mm)
rev ($mm)
$90
EBITDA ($mm)
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0.0x
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closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
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closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
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closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
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announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
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$8
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0.0x
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closed 4/1/2015 via BNC Analysis

Aussie Commerce Group, acquired PINCHme Group, INC.

synopsis: AussieCommerce Group, one of Australia’s largest e-commerce names, announced the acquisition of research service provider PINCHme. PINCHme, which partners with international brands offers free samples to its members in exchange for detailed customer feedback, collected and provided to brands for new consumer insights.
buyer: Aussie Commerce Group
AussieCommerce operates e-commerce websites Cudo, Luxury Escape, The Home, DEALS.com.au, Ouffer, and Pop. Cudo delivers offers on restaurants and bars, hotels, spas, salons, theatre tickets, tours, gadgets, décor, and fashion for its members. DEALS.com.au provides daily deals throughout Australia. "
target: PINCHme Group, INC.
PINCHme is the best way to discover and discuss new products from the world’s leading brands, for free. PINCHme has created an online destination for PINCHme members to try new products, with no subscription costs attached.
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closed 9/26/2013 via BNC Analysis

Stagnito Media, Inc., acquired Carbonview Research

synopsis: Stagnito Media announced that it has acquired Carbonview Research, a provider of panel-based research for the consumer packaged goods market.
buyer parent: Topspin Partners
buyer: Stagnito Media, Inc.
Stagnito Media, LLC serves B-to-B information needs of convenience, grocery and specialty food/kitchenware retailers through an integrated portfolio of magazines, websites, digital newsletters, conferences and custom media. "
target: Carbonview Research
Carbonview Research is a provider of panel-based research for the consumer packaged goods market. Carbonview specializes in delivering high-value results and research insights in a timely manner.
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closed 9/4/2013 via BusinessWire

Information Resources, Inc., acquired Aztec

synopsis: Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced it has acquired Aztec, a leading provider of market measurement and related services for consumer packaged goods (CPG), liquor and pharmaceutical manufacturers and retailers.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target parent: Dentsu Inc.
target: Aztec
Aztec provides scan-data services to consumer packaged goods retailers and manufacturers. Aztec offers computer-based information services and core offerings include data processing and reporting, leading-edge user friendly software, training and client service support.
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closed 5/2/2013 via BusinessWire

Market Strategies International, acquired Cogent Research LLC

synopsis: Market Strategies International announced that it has acquired Cambridge, MA-based Cogent Research, a market research and strategic consulting firm that specializes in the wealth management industry. Cogent Research founders and principals, John Meunier and Christy White, will co-manage Market Strategies’ new Syndicated Division.
buyer parent: Veronis Suhler Stevenson
buyer: Market Strategies International
Market Strategies International is a market research consultancy with deep expertise in communications, consumer goods, energy, financial services, healthcare, technology and wealth management. "
target: Cogent Research LLC
Cogent Research, founded in 1996, provides custom marketing research, syndicated research products, and evidence-based consulting to leading organizations in the financial services, life sciences and consumer goods industries.
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closed 4/15/2020 via GlobeNewswire

Kreative Group merged with The Stable,

synopsis: The Stable, a leading consumer brand agency known for launching brands such as quip, Ring, and Califia Farms into Target and Amazon, announced that it is merging with Kreative, a Bentonville, Arkansas based sales and marketing firm that helps CPG brands launch and manage their business at Walmart, Sam’s Club & Costco.
buyer: The Stable
The Stable is a consumer brand agency representing world-class clients across all channels of commerce. They excel at creating big, beautiful, audacious creative; and driving sales and executing winning retail programs for their brand partners. "
target: Kreative Group
Kreative is a Bentonville, Arkansas based sales and marketing firm that helps CPG brands launch and manage their business at Walmart, Sam’s Club & Costco.
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closed 4/5/2017 via PR Newswire

Impact Group, acquired Signature Specialty Sales & Marketing

synopsis: Impact Group, a leading sales and marketing agency for companies in the consumer packaged goods industry, announced that it acquired Signature Specialty Sales & Marketing, a sales and marketing agency based in Westmont, IL.
buyer parent: CI Capital Partners LLC
buyer: Impact Group
Founded in 1994, Impact Group is a leading sales and marketing agency, providing sales, merchandising and category analytical support to companies in the consumer packaged goods industry. Impact Group represents over 14,000 products. "
target: Signature Specialty Sales & Marketing
Founded in 1950, Signature Specialty Sales & Marketing is a nationally connected sales and marketing company offering headquarter and retail coverage to mass and natural channels in states across the Midwest.
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closed 4/3/2017 via PR Newswire

L.C. Williams & Associates, acquired JSH&A

synopsis: L.C. Williams & Associates (LCWA) has acquired the business of JSH&A, an Oakbrook Terrace, Ill., public relations firm. JSH&A brings food and beverage expertise and a long history of work with major brands and household names. It will complement LCWA's roster of clients in the home and housewares, healthcare, and business-to-business sectors.
buyer: L.C. Williams & Associates
Providing full-service public relations and communications services, LCWA is one of the top 10 independent firms in Chicago. The company is ranked in the top three agencies specializing in home products and in the top 45 agencies working in healthcare and in professional services. "
target: JSH&A
JSH&A was founded in 1989, and became known for its strong marketing expertise, especially for food and beverage clients. Teams at JSH&A have helped leading consumer packaged goods brands drive consumer awareness, engagement and advocacy through traditional and social media programs.
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closed 11/19/2013 via PR Newswire

The Brandon Agency, acquired Benghiat Marketing & Communications

synopsis: The Brandon Agency announced that they have completed the acquisition of Benghiat Marketing & Communication. The Brandon Agency has pioneered integrated marketing solutions that engage the customer along the consumer decision journey in a digital age. Benghiat specializes in packaged goods, B2B, medical device and food industry categories.
buyer: The Brandon Agency
The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the "Why We Buy" Consumer Research Panel. "
target: Benghiat Marketing & Communications
Benghiat Marketing & Communications, a Cleveland-based agency founded in 1983, specializes in the consumer packaged goods, business-to-business, medical device and food industry categories.
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closed 1/15/2013 via Market Wire

YuMe, acquired Crowd Science, Inc.

synopsis: YuMe announced the acquisition of Crowd Science, an innovative audience targeting technology company. CITRUS, Crowd Science's audience measurement and targeting platform, builds on the capabilities of Audience Amplifier, YuMe's technology used to enhance audience reach and targeting across all video devices.
buyer: YuMe (NYSE:YUME:$159.78)
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences. "
target: Crowd Science, Inc.
Crowd Science provides audience targeting and segmentation for online publishers and brands. Crowd Science’s technology combines web analytics and survey research to improve marketing and advertising precision and increase revenue.
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closed 5/22/2019 via BusinessWire

Perficient, Inc., acquired Sundog

synopsis: Perficient, Inc., the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced it has completed the acquisition of Sundog Interactive, Inc., a marketing and technology consulting firm that delivers Salesforce solutions for the world’s leading manufacturers.
buyer: Perficient, Inc. (PRFT:$673.71)
Perficient is a leading digital transformation consulting firm. With information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision and value with outstanding digital experience, business optimization, and industry solutions. "
target: Sundog
Sundog specializes in marketing strategy, lead management, mobile and web development, measurement and insights, technology integration and more. Sundog has 20 years in marketing, technology and integration, employs trusted experts, has over 100 certifications in Salesforce, Sitecore and more.
price ($mm)
$14
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announced 2/11/2016 via BNC Analysis

The Nielsen Company, Inc., will acquire Nielsen Catalina Solutions

synopsis: Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielsen Catalina connects TV viewing and digital ad exposure to in-store buying, which Nielsen claims perfectly aligned with its business strategy.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target parent: Berkshire Partners LLC
target: Nielsen Catalina Solutions
Nielsen Catalina Solutions helps marketers and media companies measure and improve advertising performance by accurately linking what consumers watch, see, or hear with what they buy. They are able to target and measure advertising based on what matters most for CPG companies: actual offline sales.
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announced 9/29/2021 via Company Press Release

NielsenIQ, will acquire Rakuten Intelligence

synopsis: NielsenIQ, the industry leader in global measurement and data analytics, will acquire Rakuten Intelligence from Rakuten Advertising, a global provider of marketing and advertising services. Rakuten Intelligence is a provider of ecommerce analytics. They provide insights that help companies in various industries to better understand ecommerce.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target parent: Rakuten Inc.
target: Rakuten Intelligence
Rakuten Intelligence is a leading provider of ecommerce analytics. Rakuten Intelligence provides insights that help manufactures, retailers, technology companies, investors, and media better understand ecommerce. Their platform captures buying behavior from online shoppers around the world.
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announced 9/29/2021 via Company Press Release

NielsenIQ, will acquire Data Impact SAS

synopsis: NielsenIQ, the industry leader in global measurement and data analytics, will acquire Data Impact, an omnichannel data analytics platform in France. Data Impact transforms CPG ecommerce data into actionable insights to help brands improves sales. Their platform uses AI to collect data from digital shelves, Amazon, and eretail media.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target: Data Impact SAS
Data Impact is an omnichannel data analytics platform in France. Data Impact transforms CPG ecommerce data into actionable insights to help brands improves sales. Their platform uses AI to collect data from digital shelves, Amazon, and eretail media.
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closed 7/9/2021 via Company Press Release

The Nielsen Company, Inc., acquired TVTY

synopsis: Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. TVTY offers a wide range of capabilities that improve TV campaign execution and help advertisers and agencies optimize their spend based on the outcomes most important to their business.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: TVTY
TVTY is a leading TV attribution provider and ad monitoring company based in Paris, France. TVTY offers a wide range of capabilities that improve TV campaign execution and help advertisers and agencies optimize their spend based on the outcomes most important to their business.
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closed 5/19/2021 via BNC Analysis

NielsenIQ, acquired Label Insight, Inc

synopsis: NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally. Label Insight drives growth for CPG brands and retailers through unparalleled product transparency.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target: Label Insight, Inc
Label Insight drives growth for CPG brands and retailers through unparalleled product transparency. Its best-in-class product attribute data and patented data science empower companies to unlock new growth opportunities both online and in-store.
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announced 3/3/2021 via Company Press Release

Roku, Inc., will purchase Advanced Video Advertising Business from The Nielsen Company, Inc.

synopsis: Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
buyer: Roku, Inc. (:$1,778.39)
Roku pioneered streaming to the TV. Roku connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
seller: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen’s Advanced Video Advertising (AVA) business includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. Nielsen Holdings plc is a global measurement and data analytics company.
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announced 11/4/2020 via Company Press Release

Advent International, will purchase Nielsen Global Connect business from The Nielsen Company, Inc.

synopsis: Nielsen is to sell its Global Connect business to Advent International. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business. The business will be renamed NielsenIQ.
buyer: Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity transactions in 41 countries, and as of June 30, 2020, had $58.4 billion in assets under management. "
seller: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business.
price ($mm)
$2,700
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closed 7/23/2020 via PR Newswire

Talkwalker Inc., acquired Nielsen Social

synopsis: Talkwalker, a social listening and analytics company, has acquired Nielsen Social from The Nielsen Company, a global measurement and data analytics company. Nielsen Social is a provider of social measurement and audience insights software. Their platform and API enables users to analyze social media feeds and engage their fans in real time.
buyer parent: Marlin Equity Partners
buyer: Talkwalker Inc.
Talkwalker is a social listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. Talkwalker's social media analytics platform uses AI to monitor and analyze online conversations across social networks, news websites, blogs and forums. "
target parent: The Nielsen Company, Inc.
target: Nielsen Social
Nielsen Social is a provider of social measurement and audience insights software. Nielsen Social provides solutions for TV networks, agencies and advertisers. Their Social Content Ratings platform and API enables social media teams to analyze social media feeds and engage their fans in real time.
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closed 2/12/2020 via Company Press Release

SD Worx VZW, acquired Pointlogic

synopsis: Belgian HR service provider SD Worx has acquired Pointlogic HR, a supplier of innovative software for reward and management solutions and associated consulting services in the Netherlands and Belgium. Pointlogic HR's Inspire Reward Communication platform allows employees to see the value of their total pay package as well as any fringe benefits.
buyer: SD Worx VZW
Belgium-based SD Worx is a supplier of people solutions, enabling organisations to use HR to deliver added value to their businesses. SD Worx is the co-founder of the Payroll Services Alliance, a global strategic network of payroll companies that together handle 32 million payroll calculations. "
target parent: The Nielsen Company, Inc.
target: Pointlogic
Netherlands-based Pointlogic HR helps organisations in the field of reward management solutions. The company helps its clients with cloud-based solutions that provide real added value for both individuals and organisations.
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closed 1/15/2020 via Company Press Release

The Nielsen Company, Inc., acquired Precima

synopsis: Nielsen Global Connect acquired Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Alliance Data Systems, Inc.
target: Precima
Precima® is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Precima’s head office is located in Toronto, Canada, with global offices in The Netherlands, Chicago, U.S., and London, U.K.
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
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closed 9/5/2018 via Company Press Release

The Nielsen Company, Inc., acquired SuperData Research

synopsis: Nielsen Holdings plc, a global measurement and data analytics company, announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content and virtual/augmented reality across mobile, PC online, console and other digital platforms.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: SuperData Research
SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable content, streaming media and gaming video content, esports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.
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closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 1/8/2018 via Company Press Release

Phoenix Marketing International, purchased TV Brand Effect assets from The Nielsen Company, Inc.

synopsis: Global Advertising and Brand Specialist Phoenix Marketing International (PMI) announced the acquisition of Nielsen’s TV Brand Effect (TVBE) assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI.
buyer: Phoenix Marketing International
Phoenix Marketing International is a global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix helps clients improve their Brand and Communications, create and refine their products and services, and optimize Customer Experience. "
seller: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen’s TV Brand Effect (TVBE) assets provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI. TV Brand Effect also has the ability to track and optimize media weight and program placement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/2/2018 via PR Newswire

ZS Associates, purchased BASES Pharmaceutical Forecasting from The Nielsen Company, Inc.

synopsis: ZS announced it has acquired the assets of BASES Pharmaceutical Forecasting from Nielsen. The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
buyer: ZS Associates
ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Founded in 1983, ZS has grown into a firm of 500 professionals delivering expertise across much of the sales and marketing spectrum. "
seller: The Nielsen Company, Inc. (NLSN:$6,361.00)
The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2017 via PR Newswire

The Nielsen Company, Inc., acquired vBrand

synopsis: Nielsen, a global performance management company, announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
buyer: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: vBrand
vBrand is an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$6,361.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2017 via PR Newswire

Stagwell Group, purchased Select Mobile Research Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its fund, Stagwell Media LLC, has acquired certain mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey.
buyer: Stagwell Group
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: The Nielsen Company, Inc. (NLSN:$6,361.00)
The acquisition includes mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey. Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/4/2020 via Company Press Release

Ipsos S.A, purchased Mystery Shopping Business from MaritzCX

synopsis: Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
seller: MaritzCX
The acquisition includes the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America. Staffed by over 150 employees, Maritz’s Mystery Shopping business has been operating for over 35 years, mostly in North America.
price ($mm)
rev ($mm)
$15
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/16/2019 via BNC Analysis

Dentsu Aegis Network Ltd., acquired Ugam

synopsis: London-based Dentsu Aegis Network Ltd has acquired a majority stake in India-based Ugam Interactive Solutions Pvt. Ltd, a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
buyer parent: Dentsu Inc.
buyer: Dentsu Aegis Network Ltd.
Dentsu Aegis Network is made up of ten global network brands and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. "
target: Ugam
Ugam is a leading next generation data and analytics company. They work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/8/2019 via Company Press Release

TABS Analytics, acquired Decision Insight

synopsis: TABS Analytics, a technology-enabled analytics firm servicing the consumer products industry, announced that it acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.
buyer: TABS Analytics
TABS Analytics is a technology-enabled analytics firm servicing the consumer products industry. They are the leading outsourced sales and marketing analytics firm in the CPG industry. TABS provide clients with workable solutions, expert guidance, and a positive ROI with their services. "
target: Decision Insight
Decision Insight is a leading shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, they deliver effective strategies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/16/2018 via Company Press Release

Vestar Capital Partners, will acquire Information Resources, Inc.

synopsis: Vestar Capital Partners, a private equity firm, will lead a new investment in Information Resources, Inc., a leading provider of big data, predictive analytics and forward-looking insights. Jeffrey Ansell, a Vestar Senior Advisor, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
buyer: Vestar Capital Partners
Vestar Capital Partners (VCP) is a private equity firm specializing in management buyouts and growth capital investments. VCP collaborates with management teams and private owners to build long- term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products."
target parent: New Mountain Capital, LLC
target: Information Resources, Inc.
Information Resources, Inc. is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/17/2018 via GlobeNewswire

Ipsos S.A, purchased Mystery Shopping Assets from Market Pulse

synopsis: Ipsos has acquired the mystery shopping staff, shoppers, and clients of Market Pulse International. Since 1989, Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is an independent market research companies managed by research professionals. Ipsos researchers assess market potential and trends, develop brands, help clients build long-term relationships with customers, test advertising, and study audience responses. "
seller: Market Pulse
The acquisition includes the the mystery shopping staff, shoppers, and clients of Market Pulse. Market Pulse helps brands understand their business from their customers point of view, and supports clients to improve customer satisfaction, loyalty and growth. They are based in New Zealand.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$212.67)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/16/2017 via GlobeNewswire

Inmar Inc., acquired reach | influence

synopsis: Inmar announced that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. reach | influence helps independent retailers, wholesalers and product manufacturers to measure marketing efficacy and engage their shoppers.
buyer parent: OMERS Private Equity
buyer: Inmar Inc.
Inmar applies technology and data science to improve outcomes for consumers and those who serve them. They have unmatched access to billions of consumer and business transactions in real time. Their analytics, platforms and services enable engagement with shoppers and patients, and optimize results."
target: reach | influence
reach | influence is a retail marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. They provide insight to independent retailers, wholesalers and product manufacturers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/16/2017 via PR Web

Jancyn, acquired Customer Perspectives

synopsis: Jancyn Evaluation Shops, a mystery shopping company, is pleased to announce their acquisition of New Hampshire based Customer Perspectives, a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
buyer: Jancyn
Since 1980, Jancyn has provided best practices in mystery shopping for customer satisfaction and employee performance feedback programs. They develop data based mystery shops that are used to help their clients optimize resources, motivate employees and improve revenue. "
target: Customer Perspectives
Customer Perspectives is a 30-year leader in the mystery shopping marketplace. Customer Perspectives helps businesses increase their profits by retaining customers and attracting new ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$6,361.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/22/2016 via BusinessWire

StellaService Inc., acquired ICC/Decision Services

synopsis: StellaService, the leader in helping companies grow through better customer service, announced the acquisition of ICC/Decision Services, a leader in successful in-store customer experience management programs including mystery shopping, customer intercepts and customer satisfaction surveys. This extends StellaService into in-store environments.
buyer: StellaService Inc.
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. Through a combination of software and proprietary data and insights, StellaService helps companies improve their operational and front-line team performance. "
target: ICC/Decision Services
ICC/Decision Services offers more than 37 years of hands-on experience designing and executing highly successful in-store customer experience management programs, including mystery shopping, customer intercepts and customer satisfaction surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/26/2016 via PR Newswire

Tyco International plc, acquired ShopperTrak

synopsis: Tyco International plc, the world's largest pure-play fire protection and security company, announced that it has completed its acquisition of ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics. ShopperTrak's solutions enable retailers to improve sales and operational effectiveness.
buyer: Tyco International plc (TYC:$9,701.00)
Tyco is the world's largest pure-play fire protection and security company. Tyco provides more than three million customers around the globe with the latest fire protection and security products and services. "
target: ShopperTrak
ShopperTrak provides shopper-traffic counting technology and data analysis to the most respected names in retail. ShopperTrak is an integral business partner and trusted advisor to the industry, bringing innovative technology and business expertise to organizations throughout the world.
price ($mm)
$175
rev ($mm)
$75
EBITDA ($mm)
EV / rev
2.3x
EV / EBITDA
closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2015 via BusinessWire

Information Resources, Inc., acquired Datasea

synopsis: Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
buyer parent: New Mountain Capital, LLC
buyer: Information Resources, Inc.
Information Resources, Inc. (IRi) delivers powerful market and shopper information, predictive analysis and foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients by pinpointing what matters and illuminating how it can impact their businesses. "
target: Datasea
Datasea services include analytics that help clients develop enhanced pricing strategies, efficient promotions, improved effectiveness in-store, forecasting, next-generation marketing mix modeling and assortment optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

Antuit, acquired Prognos, Inc.

synopsis: Antuit, a global Big Data solutions company, announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
buyer: Antuit
Antuit is a Big Data analytics solutions firm that enables enterprise clients to unlock business value from data within the constraints of their budgets and maturity on the Big Data curve. Antuit provides cutting-edge analytics offerings for Supply Chain and Sales & Marketing functions. "
target: Prognos, Inc.
Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. Founded in 2007 and headquartered in Chicago, Prognos is focused on demand forecasting, lifecycle pricing and customer insight.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/15/2015 via Company Press Release

Copernicus Marketing Consulting, will acquire Forbes Consulting Group

synopsis: Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement to acquire Forbes Consulting Group and have it become part of Copernicus Marketing Consulting post acquisition. Founded in 1985, Forbes Consulting Group specializes in both quantitative and qualitative research and analysis.
buyer parent: Dentsu Inc.
buyer: Copernicus Marketing Consulting
Copernicus Marketing Consulting is a research-and-data-driven marketing consulting firm in the business of transforming companies. They use front-line experience, insights, and advanced analytics to help B2B and B2C companies develop, plan, and implement strategies that change brand trajectories. "
target: Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights.
price ($mm)
rev ($mm)
$8
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/17/2014 via PR Newswire

Kantar Media, acquired IBOPE Media

synopsis: Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media, provides critical information to help clients make better decisions about communications. Services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media. "
target: IBOPE Media
The largest media research company in Latin America, IBOPE Media offers solutions in audience, advertising investment and campaign planning. IBOPE Media renovates itself continuously to follow the evolution of media consumption on the different platforms.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/1/2014 via PR Newswire

Rentrak Corporation, purchased U.S. Television Measurement Business from Kantar Media

synopsis: Rentrak announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit. The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement.
buyer: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. "
seller parent: WPP Group, plc
seller: Kantar Media
Kantar Media's U.S. television measurement business includes customer contracts and customer relationships involved in U.S. television measurement, services that focus on digital media, and advertising expenditure and purchase data.
price ($mm)
$128
rev ($mm)
$16
EBITDA ($mm)
EV / rev
7.8x
EV / EBITDA
closed 9/29/2014 via Company Press Release

GfK Group, acquired Cogenta Systems Ltd.

synopsis: GfK strengthens its position in the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. "
target: Cogenta Systems Ltd.
Cogenta is an industry pioneer in providing retail and pricing intelligence services, partnering with the biggest European retailers and brands. Cogenta is the source of market intelligence, creating best of breed retail data that is trusted and relied upon by brands both in the UK and abroad.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Employees
40000
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Ticker: ENXTPA:HCO
 
 
 
 
 
 
 
 
HighCo
HighCo
HighCo is a French Marketing Solutions group for mass-market retailers and consumer goods manufacturers. HighCo offers drive to store solutions (SMS notifications, online coupons, email, social media), in-store solutions (coupons & promotions, displays, merchandising), and marketing data solutions.
year
2017
rev ($mm)
$174.97
EBITDA ($mm)
$16.62
EBIT ($mm)
$14.70
Net Income ($mm)
$8.35
Employees
713
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Ticker: OTCPK:IMMD
 
 
 
 
 
 
 
 
Immudyne
lmmuDyne, Inc. is a technology-driven e-commerce company that builds innovative and proprietary brands. Immudyne’s scalable and global advertising technology infrastructure leverages social media, search and e-commerce platforms to rapidly and profitably grow their product portfolio.
year
2018
rev ($mm)
$6.49
EBITDA ($mm)
EBIT ($mm)
($0.95)
Net Income ($mm)
$0.47
Employees
11
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Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
year
2020
rev ($mm)
$2,188.97
EBITDA ($mm)
$216.16
EBIT ($mm)
$189.18
Net Income ($mm)
$130.45
Employees
17640
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
year
2017
rev ($mm)
$1,759.04
EBITDA ($mm)
$164.56
EBIT ($mm)
$84.18
Net Income ($mm)
Employees
12926
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Ticker: AIM:NFC
 
 
 
 
 
 
 
 
Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
year
2021
rev ($mm)
$444.63
EBITDA ($mm)
$46.65
EBIT ($mm)
$18.80
Net Income ($mm)
Employees
2183
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
year
2015
rev ($mm)
$80.11
EBITDA ($mm)
$7.30
EBIT ($mm)
$5.14
Net Income ($mm)
$3.79
Employees
949
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Ticker: WSE:MCP
 
 
 
 
 
 
 
 
Mediacap SA
Mediacap SA
MEDIACAP SA is the fastest growing publicly listed group providing services in the field of media, marketing, market research and public opinion. The company is based in Poland.
year
2019
rev ($mm)
$34.21
EBITDA ($mm)
$2.98
EBIT ($mm)
$1.64
Net Income ($mm)
Employees
0
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
year
2017
rev ($mm)
$0.23
EBITDA ($mm)
($0.31)
EBIT ($mm)
($0.45)
Net Income ($mm)
Employees
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