Like Synergistics Research Corporation

closed 7/19/2016 via GlobeNewswire

Phoenix Marketing International, acquired Synergistics Research Corporation

See 15 Comparable Transactions
synopsis: Phoenix Marketing International, a global market research firm, announced the acquisition of Synergistics Research Corporation. Since 1981, Synergistics Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry.
buyer: Phoenix Marketing International
Phoenix Marketing International is a premier global marketing services firm providing its clients tailored and unique insights with expertise in product innovation, customer experience and communications. "
 target: Synergistics Research Corporation
Synergistics Research Corporation provides syndicated consumer and small business marketing research intelligence for the financial services industry. Their shared-cost research represents a cost-effective way to obtain current survey research data, interpretation, and strategic analysis.
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announced 12/16/2020 via Company Press Release

Verisk Analytics, Inc., will acquire Jornaya

See 3 Comparable Transactions
synopsis: Verisk, a leading data analytics provider, announced it has entered into an agreement to acquire Jornaya, a data-as-a-service (DaaS) company working in markets where customers invest significant time researching, analyzing, and comparing options on major-life purchases, such as cars, loans, insurance, or degrees.
buyer: Verisk Analytics, Inc. (NasdaqGS:VRSK:$2,748.00)
Verisk Analytics is a leading data analytics provider serving customers in insurance, natural resources, and financial services. Using advanced technologies to collect and analyze billions of records, Verisk Analytics provides first-to-market innovations that are integrated into customer workflows. "
 target: Jornaya
Jornaya is a data-as-a-service (DaaS) company working in markets where customers invest significant time researching, analyzing, and comparing options on major-life purchases, such as cars, loans, insurance, or degrees.
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closed 2/13/2019 via Company Description

Savanta, acquired Wealth-X Custom Research

See 2 Comparable Transactions
synopsis: Savanta announced the acquisition of the research division of Wealth-X (formerly Ledbury Research). Based in Singapore, Wealth-X Custom Research leverages their database of the world’s wealthiest individuals, with their proprietary wealth models, to provide clients with bespoke data and insight to fuel strategic decision making.
buyer parent: Next 15
buyer: Savanta
Based in London. Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
 target parent: Wealth-X
target: Wealth-X Custom Research
Based in Singapore, Wealth-X Custom Research leverages their database of the world’s wealthiest individuals, as well as their proprietary wealth models, to provide clients within the wealth management, financial, and luxury industries with bespoke data and insight to fuel strategic decision making.
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closed 2/19/2015 via PR Newswire

Wealth-X, acquired Ledbury Research

See 2 Comparable Transactions
synopsis: Wealth-X announced that it has acquired Ledbury Research, the preeminent wealth market research and advisory firm, based in London. The acquisition bolsters Wealth-X's position as the global authority in wealth intelligence, providing sales, marketing, strategy and compliance solutions to clients.
buyer: Wealth-X
Wealth-X is the world's authority on wealth intelligence, providing sales, marketing, strategy and compliance solutions to clients in the financial services, luxury, not-for-profit and education sectors. "
 target: Ledbury Research
Ledbury Research was founded in 2003 and specialises in delivering market research on wealthy consumers and their advisors. For more than a decade, Ledbury has worked with many of the leading brands in wealth management and the luxury goods industries.
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announced 2/14/2020 via BusinessWire

Arch Capital Group Ltd., will acquire Precision Marketing Asia Pacific

See 780 Comparable Transactions
synopsis: Arch Reinsurance, a wholly owned subsidiary of Arch Capital Group Ltd., has entered into an agreement in principle to obtain a majority stake in Precision Marketing Asia Pacific, an Australian company that provides data-driven marketing solutions to banks, insurance companies, retailers and health care organizations across the Asia-Pacific region.
buyer: Arch Capital Group Ltd. (ACGL:$6,928.20)
Arch Capital Group Ltd., a Bermuda-based company, provides insurance, reinsurance and mortgage insurance on a worldwide basis through its wholly owned subsidiaries. Arch Worldwide Reinsurance Group, a part of Arch Capital Group Ltd., provides reinsurance to its clients around the globe. "
 target: Precision Marketing Asia Pacific
Precision Marketing Asia Pacific (PMAP) is an Australian company that provides data-driven marketing solutions to banks, insurance companies, retailers and health care organizations across the Asia-Pacific region.
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closed 10/2/2018 via BNC Analysis

Uncommn, acquired Marketing Partners

See 130 Comparable Transactions
synopsis: Uncommn announced it has acquired Marketing Partners Inc., a well-known marketing services company based in Bethlehem, Pa. Since 1997, the agency has assisted hundreds of credit unions with marketing resources and dedicated programs. The combined company will operate as Uncommn Marketing Partners.
buyer: Uncommn
Uncommn provides strategic marketing and creates affordable custom websites for credit unions, community banks and organizations that embrace being different. "
 target: Marketing Partners
Marketing Partners Inc. is a well-known marketing services company based in Bethlehem, Pa. Since 1997, the agency has assisted hundreds of credit unions with marketing resources and dedicated programs, from small credit unions to those with more than $2 billion in total assets.
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closed 8/23/2017 via Company Press Release

Barkley, acquired Meers Advertising

See 246 Comparable Transactions
synopsis: Barkley announced that it is starting a dedicated group focused specifically on the health and finance sectors. As part of the initiative, Meers Advertising will join Barkley. Meers Advertising specializes in brands that protect the financial security of everyday people, in sectors such as health insurance and financial services.
buyer: Barkley
Barkley offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. "
 target: Meers Advertising
Meers Advertising specializes in brands that protect the financial security of everyday people. Brands in categories like insurance and financial services, to put a fine point on it. Meers knows how to connect these brands to their customers, even the elusive ones.
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closed 5/10/2017 via BNC Analysis

Winbrook Associates Inc., acquired RPM Associates, Inc.

See 38 Comparable Transactions
synopsis: Winbrook, Inc. announced the acquisition of RPM Associates, a Hingham, Massachusetts based company focused solely on providing New England banks and credit unions with printing, marketing and inventory control programs. RPM has provided over 60 banks and credit unions with business critical organizational, efficiency and cost savings programs.
buyer: Winbrook Associates Inc.
Winbrook sources, manages, fulfills and accounts for all things branded—print, promotional, packaging, display and digital—to bring marketing to life in the real world and help businesses to grow. "
 target: RPM Associates, Inc.
RPM Associates is the premier service organization focused solely on providing New England banks and credit unions with printing, marketing and inventory control programs. RPM services offer everything needed to create and manage print inventory.
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closed 2/19/2015 via BNC Analysis

Havas, acquired Plastic Mobile Inc.

See 325 Comparable Transactions
synopsis: Havas, one of the world's largest global advertising, digital and communications groups, announced the acquisition of Plastic Mobile, an award-winning mobile agency that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives.
buyer parent: Bolloré
buyer: Havas (ENXTPA:HAV:$2,703.63)
Havas is one of the world's largest global communications groups, offering a range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, human resources, multimedia interactive communications, public relations, and more. "
 target: Plastic Mobile Inc.
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives.
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closed 11/4/2013 via PR Newswire

The CHR Group, acquired Stan Adler Associates

See 16 Comparable Transactions
synopsis: The CHR Group, an integrated marketing services holding company, announced that it acquired Stan Adler Associates (SAA). Stan Adler Associates (SAA) focuses primarily on the strategic marketing needs of mutual funds, investment managers, hedge funds, asset management firms, real estate investment trusts and real estate leasing and management firms.
buyer: The CHR Group
The CHR Group is an independent, globally oriented marketing services holding company. The firm has a unique vision on the evolution of the agency holding company and has been built and designed from the ground up to answer today's evolving client needs. "
 target: Stan Adler Associates
Stan Adler Associates (SAA) focuses primarily on the strategic marketing needs of mutual funds, investment managers, hedge funds, asset management firms, real estate investment trusts and real estate leasing and management firms.
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closed 3/3/2021 via PR Newswire

AmeriLife Group, LLC, acquired DFS Marketing Inc.

See 16 Comparable Transactions
synopsis: AmeriLife Group, LLC, a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, has acquired DFS Marketing, an FMO distributing annuity and life insurance through independent agents.
buyer: AmeriLife Group, LLC
AmeriLife, based in Clearwater, Florida, is a national leader in developing, marketing and distributing annuity, life and health insurance solutions to protect the health and retirement needs of consumers. "
 target: DFS Marketing Inc.
DFS Marketing is an Insurance Marketing Organization (IMO) dedicated to meeting the needs of Insurance Professionals who focus their practice on the sale of Life Insurance and Annuities, including Fixed Indexed Annuities and Indexed Universal Life.
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closed 4/15/2020 via PR Newswire

Integrity Marketing Group, acquired The Brokerage Resource

See 225 Comparable Transactions
synopsis: Integrity Marketing Group, LLC, the nation's largest independent distributor of life and health insurance products, announced it has acquired The Brokerage Resource, an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
buyer: Integrity Marketing Group
Integrity Marketing Group is the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
 target: The Brokerage Resource
The Brokerage Resource is an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
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closed 1/10/2017 via PR Newswire

Dressander|BHC, acquired Vick & Associates

See 19 Comparable Transactions
synopsis: A leading independent financial marketing organization, Dressander|BHC (DBHC) has acquired another prominent FMO, Vick & Associates, as part of its growth plans. DBHC supports agents and financial advisors in providing solutions and products to help clients meet and protect their retirement-planning needs.
buyer parent: Futurity First Financial Corporation
buyer: Dressander|BHC
Dressander|BHC represents many annuity & life insurance companies and has access to the most of the industry's distribution products. It provides lead-generation systems, marketing strategies & tools, and turnkey seminar solutions to help independent producers see people and close business. "
 target: Vick & Associates
Vick & Associates, Inc. is a National Marketing Organization for life and annuities, representing some of the most competitive and financially stable insurance companies in the industry. They provide marketing and sales support for successful financial advisors across the country.
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closed 8/6/2010 via Capital IQ

Bankrate, Inc., acquired CreditCards.com

See 1 Comparable Transactions
synopsis: BankRate has announced the purchase of CreditCards.com. With this purchase, BankRate continues to gain more market share in the lead generation industry.
buyer parent: Apax Partners
buyer: Bankrate, Inc. (RATE:$459.34)
Bankrate, Inc. owns and operates Bankrate.com, a leading Internet consumer banking marketplace. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes, debt management and college finance. "
 target parent: Austin Ventures, L.P.
target: CreditCards.com
CreditCards.com is an Internet publisher and marketing organization that operates the leading and fastest growing online destination for consumers to compare, and apply for credit cards. The company matches millions of consumers each year with the credit card offers that best meet their needs.
price ($mm)
$136
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closed 6/1/2005 via BusinessWire

Financial Media Holdings Group, Inc., acquired Raisch Financial Information Services

See 2 Comparable Transactions
synopsis: Compliance Week, a corporate governance publication that reaches over 40,000 legal and financial executives at U.S. public companies, today announced that it has acquired Raisch Financial Information Services of Newton, Mass.
buyer: Financial Media Holdings Group, Inc.
Financial Media Holdings Group, Inc. (FMHG) is a Boston-based publisher of compliance-related media titles serving the intersection of finance and accounting, corporate securities law, governance, ethics, corporate social responsibility, and risk. "
 target: Raisch Financial Information Services
Raisch Financial Information Services is a data analytics and research firm that specializes in extracting and interpreting complicated financial information from regulatory filings. A data provider for companies, publishers and auditors, RFIS is located in Newton, Mass.
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closed 7/19/2016 via GlobeNewswire

Phoenix Marketing International, acquired Synergistics Research Corporation

See 15 Comparable Transactions
synopsis: Phoenix Marketing International, a global market research firm, announced the acquisition of Synergistics Research Corporation. Since 1981, Synergistics Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry.
buyer: Phoenix Marketing International
Phoenix Marketing International is a premier global marketing services firm providing its clients tailored and unique insights with expertise in product innovation, customer experience and communications. "
 target: Synergistics Research Corporation
Synergistics Research Corporation provides syndicated consumer and small business marketing research intelligence for the financial services industry. Their shared-cost research represents a cost-effective way to obtain current survey research data, interpretation, and strategic analysis.
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closed 1/8/2018 via Company Press Release

Phoenix Marketing International, purchased TV Brand Effect assets from The Nielsen Company, Inc.

See 40 Comparable Transactions
synopsis: Global Advertising and Brand Specialist Phoenix Marketing International (PMI) announced the acquisition of Nielsen’s TV Brand Effect (TVBE) assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI.
buyer: Phoenix Marketing International
Phoenix Marketing International is a global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix helps clients improve their Brand and Communications, create and refine their products and services, and optimize Customer Experience. "
 seller: The Nielsen Company, Inc. (NLSN:$6,290.00)
Nielsen’s TV Brand Effect (TVBE) assets provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI. TV Brand Effect also has the ability to track and optimize media weight and program placement.
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closed 7/19/2016 via GlobeNewswire

Phoenix Marketing International, acquired Synergistics Research Corporation

See 15 Comparable Transactions
synopsis: Phoenix Marketing International, a global market research firm, announced the acquisition of Synergistics Research Corporation. Since 1981, Synergistics Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry.
buyer: Phoenix Marketing International
Phoenix Marketing International is a premier global marketing services firm providing its clients tailored and unique insights with expertise in product innovation, customer experience and communications. "
 target: Synergistics Research Corporation
Synergistics Research Corporation provides syndicated consumer and small business marketing research intelligence for the financial services industry. Their shared-cost research represents a cost-effective way to obtain current survey research data, interpretation, and strategic analysis.
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closed 3/10/2016 via Company Press Release

Phoenix Marketing International, acquired Sterling Research Group, Inc.

See 480 Comparable Transactions
synopsis: Phoenix Marketing International, a premier global marketing services firm, announced the acquisition of Sterling Research Group. The acquisition will offer clients deeper insight about every angle of customers’ values, opinions, wants and needs. Sterling is an industry-leading market research firm with expertise in casinos and hospitality.
buyer: Phoenix Marketing International
Phoenix Marketing International is a Marketing Consulting and Advanced Analytical Market Modeling firm specializing in assisting clients in the market management process, through a unique combination of industry expertise, methods and consulting services. "
 target: Sterling Research Group, Inc.
Sterling Research Group is a full-service market research firm specializing in customer satisfaction and loyalty research. In their 25-year history they have experience working in a variety of industries from hospitality to financial services and gaming to healthcare.
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closed 1/18/2007 via PR Newswire

Phoenix Marketing International, acquired JZM Research

See 72 Comparable Transactions
synopsis: Phoenix Marketing International has acquired JZM, Inc. (Johnston, Zabor, McManus), a full service marketing research firm based in Durham, North Carolina, that specializes in healthcare research. The company provides research for 7 of the 10 largest global pharmaceutical companies.
buyer: Phoenix Marketing International
Phoenix Marketing International offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix combines primary and syndicated marketing research expertise with database analytics and modeling proficiency. "
 target: JZM Research
JZM is a healthcare focused marketing research firm. The company merges existing, proven marketing research techniques with new state-of-the-art technologies for faster and better results for our pharmaceutical, biotech, and other healthcare clients.
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closed 3/15/2005 via PR Newswire

Phoenix Marketing International, acquired Cultural Access Group

See 144 Comparable Transactions
synopsis: Allen DeCotiis, Ph.D., Chairman and Chief Executive Officer of Phoenix Marketing International announced today the acquisition of Cultural Access Group, a preeminent market research firm possessing unmatched ethnic and cultural expertise about the new mainstream markets and the new American consumer.
buyer: Phoenix Marketing International
Phoenix Marketing International offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix combines primary and syndicated marketing research expertise with database analytics and modeling proficiency. "
 target: Cultural Access Group
It is the vision of Cultural Access Group that America’s increasingly diverse population necessitates responsive changes in the marketing practices of U.S. corporations. Demographic changes over the last 40 years have profoundly altered the ethnic and cultural complexion of the United States and co
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closed 2/3/2021 via BNC Analysis

The IQ Business Group (Pty) Ltd, acquired Nudge.co.za

See 182 Comparable Transactions
synopsis: South African independent management and technology consulting firm, IQbusiness, announced that it has acquired innovative insights agency, nudge, as part of a targeted merger and acquisition (M&A) strategy to ramp up organic growth and diversify its offering.
buyer: The IQ Business Group (Pty) Ltd
IQbusiness is the leading independent management consulting firm in South Africa, helping clients overcome their business challenges and achieve sustainable growth. Since 1998, they have been enabling cleints to take their products to market faster, improve customer satisfaction, and more. "
 target: Nudge.co.za
Nudge is South Africa's fastest growing online market research company. They are experts at digital market research and specifically Branded Insight Communities and Branded Short-term Panels.
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announced 11/16/2020 via GlobeNewswire

Genius Brands International, Inc, will acquire ChizComm Ltd

See 984 Comparable Transactions
synopsis: Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, is to acquire ChizComm Ltd., a leading North American marketing and media agency, as well as ChizComm Beacon Media, its best-in-class media research, planning and buying division.
buyer: Genius Brands International, Inc (GNUS:$1.92)
Genius Brands International, Inc. is a leading global kids media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution. "
 target: ChizComm Ltd
ChizComm is Canada's full-service marketing and communications agency, specializing in the strategy and execution of public relations, digital marketing, social media, and creative services. They cultivate long-lasting, impactful connections between consumers and brands across a range of industries.
price ($mm)
$13
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closed 10/22/2020 via BNC Analysis

Thesis Agency, acquired Bonfire Marketing

See 2294 Comparable Transactions
synopsis: Thesis, a full-service digital agency, has acquired Bonfire Marketing, a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
buyer: Thesis Agency
Thesis is a full-service digital agency that helps clients to connect with their audiences in many ways. Thesis creates neatly tailored messages that people care to engage with. They offer services for email, digital and brand design, social media, SEO, web design and more. "
 target: Bonfire Marketing
Bonfire Marketing is a digital content marketing agency. Bonfire Marketing specializes in account-based marketing for SaaS, hardware technology, and health and wellness. Their core specialties include marketing research, SEO, content development, social media, and more.
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closed 10/7/2020 via BNC Analysis

Corporate Document Services Ltd, acquired Simpleusability Ltd

See 2294 Comparable Transactions
synopsis: SimpleUsability, a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers, has been acquired by CDS (Corporate Document Services ). The joining of the two firms will broaden CDS’s client proposition by strengthening its in-house behavioral insight offering.
buyer: Corporate Document Services Ltd
Corporate Document Services (CDS) is a UK-based communications agency. that applies intelligent thinking to transform communications and experiences across creative, digital, print and technology. "
 target: Simpleusability Ltd
SimpleUsability is a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers. SimpleUsability works with major brands, helping them understand the people who use their products and services through market research and usability.
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closed 3/3/2020 via BusinessWire

MaritzCX merged with InMoment, Inc,

See 710 Comparable Transactions
synopsis: InMoment and MaritzCX, recognized market leaders and proven innovators in the global customer experience (CX) sector, have merged. The combined company will serve 90 percent of the world’s automotive companies, eight out of 10 of the leading banks, nearly 20 percent of the top 50 retailers, and 40 percent of the top hospitality companies.
buyer parent: Madison Dearborn Partners
buyer: InMoment, Inc
InMoment helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. The company's Experience Intelligence (XI) platform continually analyzes and evaluates enterprise experience data and customer feedback. "
 target parent: Maritz, Inc.
target: MaritzCX
MaritzCX is the leader in experience management for big business, and includes customer experience (CX), employee experience (EX), and patient experience. The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success.
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closed 2/20/2020 via Company Press Release

Savanta, acquired Future Thinking

See 480 Comparable Transactions
synopsis: Savanta has acquired the UK division of Future Thinking, a global data driven intelligence company that combines research with data science to produce actionable insight for clients, including Unilever, British Gas and LEGO.
buyer parent: Next 15
buyer: Savanta
Based in London, Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
 target: Future Thinking
Future Thinking is a leading market research and data analytics company, renowned for helping clients maximize sales, revenue and profit, through a combination of qualitative and quantitative research; often analysed through the lens of data science and behavioral economics.
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closed 2/6/2020 via BNC Analysis

The Kantar Group, acquired Colmar Brunton Pty Limited

See 484 Comparable Transactions
synopsis: Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP. As part of the acquisition, Colmar Brunton, which specialises in sensory, customer and governmental research, will be fully integrated into Kantar and the brand retired in Australia. 
buyer parent: Bain Capital
buyer: The Kantar Group
Kantar is home to some of the world's leading research, data and insights brands. They offer market research into the way people live, shop, vote, watch and tweet – in over a hundred countries worldwide. "
 target: Colmar Brunton Pty Limited
Colmar Brunton is New Zealand's best known insights and market research agency. Colmar Brunton specialises in sensory, customer and governmental research, and operates from offices in Auckland and New Zealand.
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closed 12/11/2019 via Company Press Release

InSites Consulting, acquired ABN Impact

See 182 Comparable Transactions
synopsis: InSites Consulting, one of the world’s most innovative insight agencies, announced its acquisition of Asian online insight community innovator ABN Impact. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
buyer: InSites Consulting
InSites Consulting is a next generation insights agency stretching the boundaries of marketing research since 1997. InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core. "
 target: ABN Impact
ABN Impact is an online insight community innovator. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities.
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closed 11/4/2019 via GlobeNewswire

Bastion Collective, acquired dogsbollocks5

See 480 Comparable Transactions
synopsis: Bastion Collective, the largest independent communications group in Australia, has acquired db5 (Dogsbollocks5), a consumer insights and strategy consultancy specializing in quantitative and qualitative research, brand strategy, innovation and communications.
buyer: Bastion Collective
Bastion Collective is a unique group of leading marketing and communications businesses that offer a powerful mix of expertise. "
 target: dogsbollocks5
Dogsbollocks5 (db5) is a consumer insights and strategy consultancy specializing in quantitative and qualitative research, brand strategy, innovation and communications. At their core they believe the right data (big or otherwise) and insights are the key to transforming brands and businesses.
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closed 9/25/2019 via BNC Analysis

Blue Field Agency, acquired Totta Data Lab and Totta Research

See 497 Comparable Transactions
synopsis: Blue Field Agency, a Dutch marketing firm, has acquired Totta Data Lab and Totta Research from Totta Group, a Dutch Holding company. Totta Data Lab is a Dutch data science scale-up specialized in AI, Voice & machine learning. Totta Research is a Dutch marketing research company that helps customers with determining the behavior of their audiences.
buyer: Blue Field Agency
Headquartered in the Netherlands, Bluefield collects data and turns it into information for actionable business insights. It takes data analyses to the next level by combining hard kpi-driven marketing data with soft(er) marketing research data towards the effects on business performance. "
 target parent: Totta Group NV
target: Totta Data Lab and Totta Research
Totta Data Lab is a Dutch data science scale-up specialized in AI, Voice & machine learning techniques. Totta Research is a Dutch marketing research company that helps customers with determining the behavior of their audiences. The companies belong to Totta Group, a Dutch Holding company.
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closed 9/11/2019 via BNC Analysis

Savanta, acquired Hase/Schannen Research Associates Inc.

See 480 Comparable Transactions
synopsis: Savanta, the global intelligence business, has acquired Hase/Schannen Research Associates Inc. (HSR Associates), the New Jersey-based marketing research consultancy. Founded in 1975, HSR Associates has a reputation as one of the premier boutique research agencies, providing custom strategic research services to corporations across the US.
buyer parent: Next 15
buyer: Savanta
Based in London, Savanta's offerings include: data collection and analysis – with access to 100m respondents through its proprietary technology platform; bespoke research and consulting – consisting of tailored tools structured in industry and methodology practices; and intelligence products. "
 target: Hase/Schannen Research Associates Inc.
Founded in 1975, boutique research agency Hase/Schannen Research Associates (HSR Associates) offers custom strategic research services to corporations across a variety of industries in the US and abroad. HSR Associates is a full-service market research firm of just the right size.
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closed 7/10/2019 via Company Press Release

InSites Consulting, acquired Join the Dots

See 182 Comparable Transactions
synopsis: InSites Consulting, a UK company that is continuously pushing the boundaries of marketing research for deeper engagement, more inspiration, and longer lasting impact, has acquired Join the Dots, a UK innovative, award-winning consumer insight agency that gets brands closer to consumers and their cultures.
buyer: InSites Consulting
Based in the UK, InSites Consulting is continuously pushing the boundaries of marketing research for deeper engagement, more inspiration, and longer lasting impact. They help clients connect with consumers all over the world, combining consistency and efficiency with local flavor and context. "
 target: Join the Dots
Headquartered in the UK, Join the Dots is an innovative, award-winning consumer insight agency that gets brands closer to consumers and their cultures. Their approach brings together rigorous primary research with the latest thinking in psychology, behavioral economics and consumer trends.
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announced 7/8/2019 via PR Newswire

LAC Group, will acquire ShiftCentral

See 480 Comparable Transactions
synopsis: LAC Group has agreed to acquire ShiftCentral, a premiere market and competitive intelligence agency specializing in delivering highly-customized, analyst-driven insights and analysis for clients in the professional services, healthcare, financial services, technology and public sectors across the USA, Canada and UK.
buyer: LAC Group
Los Angeles-headquartered LAC Group provides critical knowledge and information management solutions such as competitive intelligence, research services, preservation and archival services, spend and cost management as well as knowledge management services for Fortune 500 companies. "
 target: ShiftCentral
ShiftCentral is a premiere market and competitive intelligence agency specializing in delivering highly-customized, analyst-driven insights and analysis for clients in the professional services, healthcare, financial services, technology and public sectors across the USA, Canada and the UK.
price ($mm)
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closed 3/28/2019 via BNC Analysis

Macromill, Inc., acquired W&S Group

See 480 Comparable Transactions
synopsis: Macromill, Inc., global marketing research company, has acquired acquired a 51% stake in W&S Group, an online and offline marketing research business in Southeast Asia. W&S Group conducts 2,000 research projects each year and continuously collects consumer insights to provide essential data for the development of their client's business.
buyer parent: Bain Capital
buyer: Macromill, Inc. (TSE:3978:$388.99)
Based in Japan, Macromill is a rapidly growing global market research and digital marketing solutions provider. They bring together the collective power of their specialist companies to provide innovative data and insights that drive clients' smarter decisions. "
 target: W&S Group
W&S Group is an online and offline marketing research business in Southeast Asia. W&S Group conducts 2,000 research projects each year and continuously collects consumer insights to provide essential data for the development of their client's business.
price ($mm)
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closed 3/28/2019 via Company Description

Brandwatch, acquired Qriously, Inc.

See 2875 Comparable Transactions
synopsis: Brandwatch, the world-leading social intelligence company, has acquired Qriously, a London-based SaaS research platform. Qriously enables businesses to accesses the mindset of billions of people all over the world by asking questions on mobile devices.
buyer: Brandwatch
Brandwatch is the world's enterprise social intelligence leader, empowering 1,400 of the planet's most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. "
 target: Qriously, Inc.
Qriously is a London-based SaaS research platform. Qriously enables businesses to accesses the mindset of billions of people all over the world by asking questions on mobile devices. Answers to those questions are used to unearth valuable insights and engage relevant audiences.
price ($mm)
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closed 2/20/2019 via BNC Analysis

BVA Group, acquired Doxa S.p.A

See 480 Comparable Transactions
synopsis: BVA Group, a market research agency in France, has acquired Doxa, an Italian market research and opinion poll business. Doxa has a team of over 140 professionals dedicated to data collection, analysis, and interpretation. They offer a network of 1,000 interviewers, 5,000 mystery shoppers, and a mobile community of 10,000 active digital consumers.
buyer: BVA Group
BVA Group is a market research agency in France. BVA offers quantitative and qualitative solutions and specializes in four major areas of expertise: point-of-sale activation, customer experience, big data and behavioral change. "
 target: Doxa S.p.A
Doxa is an Italian market research and opinion poll business. Doxa has a team of over 140 professionals dedicated to data collection, analysis, and interpretation. They offer a network of over 1,000 interviewers, 5,000 mystery shoppers, and a mobile community of 10,000 active digital consumers.
price ($mm)
rev ($mm)
$27
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/1/2018 via Company Press Release

DBM Consultants merged with Illuminera,

See 171 Comparable Transactions
synopsis: DBM Consultants, Australia’s leading provider of insights based consulting for the financial services industry, has merged with Illuminera, a specialist data-empowered consultancy, focused primarily on the pharmaceuticals and consumer goods sectors in Asia.
buyer: Illuminera
Illuminera was founded as a market research agency in 2007 and has evolved to become a specialist data-empowered consultancy, focused primarily on the pharmaceuticals and consumer goods sectors in Asia. "
 target: DBM Consultants
DBM Consultants provide evidence based insights to support decisions on pricing, priority target marketing, new product development, customer experience initiatives, branding and advertising.
price ($mm)
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closed 7/16/2018 via PR Newswire

Illumination Research merged with Radius Global Market Research,

See 480 Comparable Transactions
synopsis: Leading global market research firm Radius Global Market Research announced it is merging with Illumination Research, expanding the combined firm's qualitative and quantitative research offerings. Illumination Research has developed new ways of uncovering and understanding human behaviors via qualitative research.
buyer: Radius Global Market Research
Radius Global Market Research is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. "
 target: Illumination Research
Founded in 2005 by Karri Bass and Jeff Bass, Illumination Research has earned a reputation for its innovative approaches, including developing new ways of uncovering and understanding human behaviors via qualitative research.
price ($mm)
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closed 6/27/2018 via Company Press Release

Symphony Technology Group, acquired Morpace Inc.

See 480 Comparable Transactions
synopsis: Market Strategies International and Morpace Inc. announce they are combining into one firm, as part of an acquisition of both firms by Symphony Technology Group (STG). Morpace is a full-service market research and consulting firm focused on branding and communication, customer experience management, and product development.
buyer: Symphony Technology Group
Symphony Technology Group (STG) is the private equity partner for market-leading data, software and analytics companies. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. "
 target: Morpace Inc.
Morpace Inc. is a full-service market research and consulting firm worldwide. The company focuses on branding and communication, customer experience management, and product development. Their team specializes in automotive, financial services, healthcare, and retail & consumer goods.
price ($mm)
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closed 6/27/2018 via Company Press Release

Symphony Technology Group, acquired Market Strategies International

See 480 Comparable Transactions
synopsis: Market Strategies International and Morpace Inc. announce they are combining into one firm, as part of an acquisition of both firms by Symphony Technology Group (STG). Market Strategies International is a market research firm with expertise in communications, consumer goods, energy, financial services, healthcare, technology and wealth management.
buyer: Symphony Technology Group
Symphony Technology Group (STG) is the private equity partner for market-leading data, software and analytics companies. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. "
 target parent: Veronis Suhler Stevenson
target: Market Strategies International
Market Strategies International is a top market research firm with expertise in communications, consumer goods, energy, financial services, healthcare, technology and wealth management. They give people a voice in the products, services, and policies and make market research a positive force.
price ($mm)
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Matching Companies
Ticker: ENXTPA:IPS
 
 
 
 
 
 
 
 
Ipsos S.A
Ipsos S.A
Ipsos ranks third in the global research industry. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
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Ticker: XTRA:GFK
 
 
 
 
 
 
 
 
GfK Group
GfK Group
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.
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Next 15
Next 15
Next 15 is a communications business which employs over 1,250 people across 36 offices in 15 countries, incorporating 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
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Ticker: TSE:3675
 
 
 
 
 
 
 
 
Cross Marketing Inc.
Cross Marketing Inc.
Cross Marketing Inc. is the pioneer online research provider in Japan. Having the capabilities of a full-service research agency, with the backing of the other group companies within Cross Marketing Group, they offer a total marketing solutions package on a global scale.
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Mediacap SA
Mediacap SA
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Ticker: XSAT:CEAB
 
 
 
 
 
 
 
 
Community Entertainment Svenska AB
Community Entertainment Svenska AB
Community Entertainment Svenska AB (publ), through its subsidiaries, focuses on commercializing proprietary software for online quizzes. It serves entertainment, information, and education industries. The company was founded in 2000 and is based in Stockholm, Sweden.
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The Nielsen Company, Inc.
The Nielsen Company, Inc.
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Pureprofile Pty Ltd.
Pureprofile is a technology and insights company that helps brands, businesses and consumers make better decisions. Consumers answer short surveys to build their own unique profiles and Pureprofile uses this information to connect them to surveys, insights, and offers tailored to their preferences.
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Intouch Insight Inc.
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comScore, Inc.
comScore, Inc.
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Bilendi
Bilendi
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$38.72
EBITDA ($mm)
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Press Ganey Associates, Inc.
Press Ganey Associates, Inc.
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Omnicom Group Inc.
Omnicom Group Inc.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, public relations and other specialty communications services.
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Hakuhodo DY Holdings, Inc.
Hakuhodo DY Holdings, Inc.
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EBITDA ($mm)
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EBIT ($mm)
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Net Income ($mm)
$208.98
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Ticker: SWX:DKSH
 
 
 
 
 
 
 
 
DKSH Holding Ltd.
DKSH Holding Ltd.
DKSH is the leading Market Expansion Services Group with a focus on Asia. They help companies who are looking for a reliable outsourcing partner to grow their business in new or existing markets. They offer services that includes organizing and running the entire value chain for any product.
year
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EBITDA ($mm)
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