Like Moat

announced 4/19/2017 via PR Newswire

Oracle Data Cloud, will acquire Moat

synopsis: Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers.
buyer parent: Oracle Corporation
buyer: Oracle Data Cloud
Oracle Data Cloud uses data and analytics to enhance media for leading marketers and publishers. Oracle Data Cloud provides audience targeting and measurement solutions to connect with the right customer, personalize every interaction and measure the effectiveness of each engagement. "
target: Moat
Moat is the fastest-growing digital measurement cloud company. Moat's enterprise client base and industry-leading attention analytics and intelligence suite provide actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand & agency clients.
price ($mm)
$850
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/8/2017 via BNC Analysis

WhiteSmoke Software Ltd, acquired Wise Data Media

synopsis: WhiteSmoke Software announced the acquisition of Israeli Technology Corporation Wise Data Media, as part of WhiteSmoke’s strategy to deepen its activity in video advertisement. Wise Data Media has developed a technological solution that enables them to carry out advertising media buying processes, with a focus on video advertising.
buyer: WhiteSmoke Software Ltd (TASE:WSMK:$10.34)
WhiteSmoke is a leading company in the field of English writing technologies, with a focus on products that enhance and correct grammar, spelling, and writing style. Their products are based on natural language processing technology, featuring artificial intelligence algorithms for text analysis. "
target: Wise Data Media
Wise Data Media is a data-driven, cloud marketing platform and a prediction management platform that aims to predict how each new campaign can best be optimized in order to drive the best results. They offer both managed-service and self-service options as well as total brand safety.
price ($mm)
$0.75
rev ($mm)
$5
EBITDA ($mm)
EV / rev
1.1x
EV / EBITDA
closed 5/6/2014 via GlobeNewswire

Extreme Reach, Inc, acquired BrandAds

synopsis: Extreme Reach, Inc., the leading video platform for integrated TV, digital and mobile video advertising, announced that it has completed its acquisition of BrandAds, a video ad intelligence company based in Emeryville, Calif.
buyer: Extreme Reach, Inc
Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, digital and all other video media. The Extreme Reach video platform enables the seamless management, delivery and measurement of multi-screen advertising campaigns. "
target: BrandAds
BrandAds is a video ad intelligence company that created the industry's first third-party video analytics solution to provide brand marketers with one unified view into campaign performance across media vendors and channels in real-time.
price ($mm)
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closed 1/9/2013 via Company Press Release

Quantcast Corporation, acquired MakeGood

synopsis: Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Founded in 2009 and based in Seattle, MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.
buyer: Quantcast Corporation
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. "
target: MakeGood
For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics.
price ($mm)
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closed 7/2/2018 via BusinessWire

Gannett Co., Inc., acquired WordStream, Inc.

synopsis: Gannett Co., Inc., a leading media and marketing company, has completed the acquisition of WordStream, Inc., a provider of cloud-based SaaS solutions for local and regional businesses and agencies to optimize their digital marketing service campaigns.
buyer: Gannett Co., Inc. (GCI:$2,786.88)
Gannett is a leading media and marketing company with unparalleled local-to-national reach, successfully connecting consumers, communities and businesses. They provide rich content through hundreds of outstanding affiliated digital, mobile and print products. "
target: WordStream, Inc.
WordStream develops online marketing software, provides managed PPC advertising services, & shares online marketing advice through their blog. Their platform lives in the cloud, delivering customer requests on-demand & quickly adapting to changes in the industry with new customer requested features.
price ($mm)
$130
rev ($mm)
$55
EBITDA ($mm)
$16
EV / rev
2.7x
EV / EBITDA
9.4x
closed 12/19/2016 via BusinessWire

Adobe Systems Incorporated, acquired TubeMogul

synopsis: Adobe announced the completion of its acquisition of TubeMogul, a leader in video advertising that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs.
buyer: Adobe Systems Incorporated (ADBE:$11,171.30)
Adobe is the global leader in digital marketing and digital media solutions. Adobe’s tools and services allow their customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. "
target: TubeMogul (TUBE:$212.05)
TubeMogul is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives.
price ($mm)[EV]
$583 [$514]
rev ($mm)
$212
EBITDA ($mm)
EV / rev
2.6x
EV / EBITDA
closed 1/14/2015 via PR Newswire

Admedo Ltd, acquired Dispop

synopsis: Admedo, a UK-headquartered business that enables advertisers and agencies to manage their programmatic advertising in-house, announces that it has acquired Dispop, a New York-based online display advertising and retargeting specialist.
buyer: Admedo Ltd
Admedo enables advertisers and agencies to run higher ROI Display and Retargeting campaigns with their Programmatic Advertising platform. Admedo’s customers benefit from the latest technology and reduced commission rates, to maximise campaigns and spend. "
target: Dispop
Dispop is a self-serve display and retargeting platform which allows businesses to launch and manage effective advertising campaigns on Facebook and the Web in the easiest possible way.
price ($mm)
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closed 4/15/2014 via BusinessWire

Vertical Search Works, acquired addGloo

synopsis: Vertical Search Works, the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform focused on integrating real-time semantic analysis with real-time bidding for online display advertising.
buyer: Vertical Search Works
Vertical Search Works is a search technology company which leverages its proprietary products to deliver more valuable results for advertisers, publishers and consumers across targeted vertical industries. "
target: addGloo
addGloo is a demand-side platform focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. Their search-to-display strategy identifies the most relevant words and phrases on pages available for RTB through ad exchanges.
price ($mm)
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announced 10/23/2012 via BNC Analysis

PubliGroupe S.A., will acquire Improve Digital

synopsis: Improve Digital, a European provider of sell-side platform technology and services, has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services.
buyer: PubliGroupe S.A.
PubliGroupe is a leading Swiss-based provider of marketing and media sales services, enabling advertisers to reach their audience by optimising the return of their marketing spending and allowing media owners to effectively monetise their reach. "
target: Improve Digital
Headquartered in Amsterdam, Improve Digital was founded in 2008. The company provides real-time advertising technology to owners of premium digital media who want to build their own private ad ecosystem.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
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announced 9/5/2012 via BusinessWire

Rakuten LinkShare, will acquire mediaFORGE

synopsis: Rakuten LinkShare announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion.
buyer parent: Rakuten Inc.
buyer: Rakuten LinkShare
Rakuten LinkShare Corporation provides e-commerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. "
target: mediaFORGE
With an award-winning ad platform that provides a rich, personalized experience for the consumer, mediaFORGE is changing the display ad industry by offering advertisers a retargeting option that not only measures actual consumer engagement but also directly proves sales and incremental lift.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/12/2012 via PE Hub

Position Marketing Group, acquired Intelli.com

synopsis: Position Marketing Group, a boutique, interactive agency focused exclusively in the “Consumer Mover,” “Foreclosure” and “First Time Home Buyer” vertical, has completed its purchase of Chicago based software company, Intelli.com. Intelli.com provides a dynamic and secured rich-media advertising platform under the “ISAT” brand name.
buyer parent: PMG International, Ltd
buyer: Position Marketing Group
Position Marketing Group, Inc. is a boutique, interactive advertising agency specializing in the Real Estate, Home Improvement and Move verticals. It reaches consumer target audiences at key touch-points in the consumer lifecycle, simplifying the process and boosting campaign results. "
target: Intelli.com
Chicago based software company Intelli.com provides a dynamic and secured rich-media advertising platform under the “ISAT” brand name. The ISAT Platform takes the impact of video and multimedia and adds dynamic messaging and a content management system.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/31/2018 via PE Hub

Nuviad Ltd., acquired Realvu

synopsis: NUVIAD announces that it has acquired the operational assets of RealVu. RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
buyer: Nuviad Ltd.
NUVIAD focuses on algorithmic mobile media trading, Based on state-of-the-art machine learning technologies and advanced trading algorithms. The NUVIAD platform provides un-paralleled media targeting, optimization and trading capabilities. "
target: Realvu
RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 1/23/2012 via PE Hub

Tremor Video, purchased InPlay from TubeMogul

synopsis: Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers.
buyer: Tremor Video (TLRA:$68.06)
Tremor Video is a provider of in-stream video advertising solutions. The company leverages its decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. "
seller: TubeMogul (TUBE:$212.05)
InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 1/8/2020 via Company Press Release

Ebiquity plc, acquired Digital Decisions B.V.

synopsis: Ebiquity plc, a leading independent marketing and media consultancy, announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service. Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
buyer: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity plc is a leading independent marketing and media analytics consultancy. They partner with the world’s biggest brands – including 70 of the world’s top 100 advertisers – to drive the performance of their marketing investments through greater accountability and powerful analytics. "
target: Digital Decisions B.V.
Digital Decisions is a digital media monitoring and optimisation service. Launched in 2017, Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
price ($mm)
$0.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/8/2019 via BusinessWire

Roku, Inc., acquired DataXu, Inc.

synopsis: Roku, a TV streaming platform, has acquired dataxu, a company that helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
buyer: Roku, Inc. (ROKU:$993.43)
Roku, Inc. is a TV streaming platform in the United States that connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
target: DataXu, Inc.
dataxu helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
price ($mm)
$149
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/31/2019 via BNC Analysis

Tanla Mobile, will acquire Gamooga

synopsis: Tanla Solutions Limited, one of the largest cloud communication providers in the world, will acquire Gamooga, a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS and more.
buyer: Tanla Mobile (BSE:532790:$167.93)
Tanla is one of the largest cloud communication providers in the world. Tanla provides cloud solutions for messaging, voice, and IoT. Their solutions handle over 200 billion business communications annually. Tanla adopts cutting-edge technologies to meet the needs of a diverse clientele. "
target: Gamooga
Gamooga is a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS, web push notifications and more.
price ($mm)
$6.78
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/5/2019 via BNC Analysis

Sublime, acquired Adledge

synopsis: Sublime, a company that creates and delivers performance-based brand ad experiences, has acquired Adledge, a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud.
buyer: Sublime
Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results. "
target: Adledge
Adledge is a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud. Adledge ensures ads are safe, viewed and within the right context on display and videos, across desktops, mobiles or connected TVs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/26/2019 via GlobeNewswire

Constellation Software, Inc., acquired CAKE

synopsis: Constellation Software Inc., a Canadian company that provides market leading software and services, has acquired Cake Software from Accelerize New Media, a multifaceted Internet marketing and customer acquisition company. Cake is a hosted software solution providing real-time analytics and tracking for online marketing campaigns.
buyer: Constellation Software, Inc. (TSX:CSU:$3,490.00)
Headquartered in Canada, Constellation Software provides market leading software and services. Their mission is to acquire, manage and build market-leading software businesses that develop specialized, mission-critical software solutions to address the specific needs of our particular industries. "
target parent: Accelerize New Media, Inc.
target: CAKE
Cake is a hosted software solution providing real-time analytics and tracking for online marketing campaigns. Their software provides advertisers, publishers and lead generators with a scalable platform developed with innovative technology.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/11/2019 via BNC Analysis

Next 15, acquired Planning-Inc Limited

synopsis: Next Fifteen Communications plc has announced the acquisition of predictive analytics and data marketing business Planning-Inc. It is a UK-based marketing, data and technology agency which will continue to operate as an independent brand as part of the Next Fifteen Network.
buyer: Next 15 (AIM:NFC:$376.86)
Next 15 is a communications business in London. The Group incorporates 19 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications. "
target: Planning-Inc Limited
UK-based Planning-Inc is a predictive analytics and data-marketing business. Planning-Inc designs and builds award-winning data platforms for the biggest, most respected brands around and make best-in-breed marketing happen.
price ($mm)
$8.05
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/19/2017 via PR Newswire

Oracle Data Cloud, will acquire Moat

synopsis: Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers.
buyer parent: Oracle Corporation
buyer: Oracle Data Cloud
Oracle Data Cloud uses data and analytics to enhance media for leading marketers and publishers. Oracle Data Cloud provides audience targeting and measurement solutions to connect with the right customer, personalize every interaction and measure the effectiveness of each engagement. "
target: Moat
Moat is the fastest-growing digital measurement cloud company. Moat's enterprise client base and industry-leading attention analytics and intelligence suite provide actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand & agency clients.
price ($mm)
$850
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/19/2017 via PR Newswire

Oracle Data Cloud, will acquire Moat

synopsis: Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers.
buyer parent: Oracle Corporation
buyer: Oracle Data Cloud
Oracle Data Cloud uses data and analytics to enhance media for leading marketers and publishers. Oracle Data Cloud provides audience targeting and measurement solutions to connect with the right customer, personalize every interaction and measure the effectiveness of each engagement. "
target: Moat
Moat is the fastest-growing digital measurement cloud company. Moat's enterprise client base and industry-leading attention analytics and intelligence suite provide actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand & agency clients.
price ($mm)
$850
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2018 via BNC Analysis

Verdane Capital, acquired Penetrace & Zisson

synopsis: Verdane Capital announced it has closed a transaction with Skagerak Maturo containing Zisson, a provider of cloud-based communication center software, and Penetrace, a provider of software tools to marketing professionals.
buyer: Verdane Capital
Verdane funds provide flexible growth capital to fast growing software, consumer internet, energy or high-technology industry businesses. The funds are distinctive in that they can invest either in a single company, or in portfolios of companies. "
target parent: Skagerak Maturo
target: Penetrace & Zisson
Penetrace is an all-in-one marketing intelligence platform enabling advertisers and agencies to see clearly how marketing can drive short- and long-term sales. Zisson connects telecom operators’ networks and user interfaces for multi-channel customer dialogue.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/20/2017 via BNC Analysis

Gigwell, Inc., acquired Jamplify

synopsis: San Franciso-based Gigwell, a management platform for booking agencies, has announced the acquisition of Jamplify’s Ticket Counts Pro and Live Intel products. Jamplify provides analytics and marketing software for the live events industry. Jamplify enables major touring artists and concert promoters to use data to make smarter decisions.
buyer: Gigwell, Inc.
Gigwell takes the pain out of booking professional talent. Gigwell changes the way entertainment bookings are made through their collaborative booking platform. Gigwell is the first cloud based booking platform that integrates end-to-end workflow automation for booking and management agencies. "
target: Jamplify
Jamplify provides analytics and marketing software for the live events industry. Through integrations with 13 major ticketing companies including Ticketmaster, Jamplify enables major touring artists and concert promoters to use data to make smarter marketing and booking decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 11/7/2019 via GlobeNewswire

DoubleVerify, Inc, acquired Ad-Juster

synopsis: DoubleVerify, the leading independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
buyer parent: Providence Equity Partners Inc.
buyer: DoubleVerify, Inc
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. "
target: Ad-Juster
Ad-Juster is a market-leading SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster delivers a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.
price ($mm)
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closed 10/30/2019 via PR Newswire

TapClicks, acquired Megalytic

synopsis: TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, has acquired Megalytic, a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: Megalytic
Megalytic is a leading provider of client reporting and dashboard solutions for digital marketing agencies and website hosting companies. Megalytic automates the tedious, repetitive work of monthly reporting. Their solution makes it easy for busy people to create great looking reports.
price ($mm)
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announced 8/5/2019 via Company Press Release

Piano Software Inc., will acquire Cxense

synopsis: Piano, a company that offers cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users, will acquire Norway-based Cxense, a company that helps publishers and marketers across the globe to transform their raw data into their most valuable resource.
buyer: Piano Software Inc.
Piano offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world use Piano to power their subscription, analytics, and personalization efforts. "
target: Cxense (OB:CXENSE:$19.56)
Norway-based Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Their leading Data Management Platform with Intelligent Personalization, gives companies insight into their customers, and enables them to action this insight real-time.
price ($mm)[EV]
$39 [$34]
rev ($mm)
$19
EBITDA ($mm)
EV / rev
1.9x
EV / EBITDA
announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 9/25/2017 via BusinessWire

OpenX Technologies, Inc., acquired Mezzobit

synopsis: OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of Mezzobit. Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
buyer: OpenX Technologies, Inc.
OpenX is the global leader in quality programmatic advertising. OpenX is focused on unleashing the full economic potential of digital media companies. "
target: Mezzobit
Mezzobit allows publishers to track and control how third-party tags and pixels interact with their sites, helping to regain control over critical factors like page performance and data leakage.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 4/27/2017 via PR Newswire

TapClicks, acquired Raven Internet Marketing Tools

synopsis: TapClicks, a leader in enterprise marketing reporting and data visualization, announced that it has acquired Raven Tools. Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: Raven Internet Marketing Tools
Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,465.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 1/18/2017 via GlobeNewswire

Innotech Capitals, acquired Ad-Juster

synopsis: Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster accelerating the data aggregation platform's access to global markets. San Diego-based Ad-Juster, is used by digital publishers to automate manual processes which are time-consuming and prone to error.
buyer: Innotech Capitals
Innotech Capitals, the investment arm of Innotech International Group, is an international private equity group focusing on the global adtech market. The founding partners have extensive experience in the Chinese AdTech sector to facilitate portfolio companies’ penetration into the China market. "
target: Ad-Juster
San Diego-based Ad-Juster, is used by digital publishers and ad agencies to automate manual processes which are time-consuming and prone to error. Ad-Juster is the only fully automated reconciliation and aggregate reporting system in the digital ad industry.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/19/2014 via GlobeNewswire

IgnitionOne, Inc., acquired Knotice

synopsis: IgnitionOne, a global leader in cloud-based digital marketing technology, announced that it has completed the acquisition of Knotice, a privately-owned, leading digital marketing technology company.
buyer: IgnitionOne, Inc.
IgnitionOne is a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance. "
target: Knotice
Knotice is a privately-owned, leading digital marketing technology company that specializes in the intake and activation of data for messaging and analytics.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 10/30/2013 via BusinessWire

NeuStar, Inc., acquired Aggregate Knowledge, Inc.

synopsis: Neustar, Inc., a trusted neutral provider of real-time information and analysis, announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers.
buyer: NeuStar, Inc. (NSR:$1,165.09)
Neustar, Inc. is a provider of market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. "
target: Aggregate Knowledge, Inc.
Aggregate Knowledge is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform.
price ($mm)
$119
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/24/2016 via BusinessWire

Visual IQ, Inc., acquired Refined Labs

synopsis: Visual IQ, the leading cross channel marketing attribution software provider, announced it has acquired Refined Labs, a leading German attribution and customer journey analytics provider. The addition of Refined Labs' analytical prowess will strengthen Visual IQ's global attribution offering more brands with solutions that match their goals.
buyer: Visual IQ, Inc.
Visual IQ's SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. "
target: Refined Labs
Based in Munich, Germany, Refined Labs provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers and affiliates optimize their ROI on advertising money spent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/3/2014 via BusinessWire

Xaxis, will acquire BannerConnect

synopsis: Xaxis, announced it has agreed to acquire media trading firm Bannerconnect. Headquartered in Sittard, the Netherlands, Bannerconnect is one of Europe’s top programmatic advertising specialists with a decade-long track record developing proprietary ad technology solutions to power automated campaigns for the world’s most sophisticated marketers.
buyer parent: WPP Group, plc
buyer: Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with teams of audience analysts, data scientists and engineers."
target: BannerConnect
BannerConnect is an online advertising company, specialized in offering its advertisers and publishers a unique blend of marketing solutions. BannerConnect's advertising services range from standard Run-of-Network campaigns, to full channel customization through the Site Select solution.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/13/2017 via BNC Analysis

Napa Logic LLC, acquired insightXM Inc.

synopsis: Napa Logic LLC, as announced by Founder Brent Pearson, has acquired the event technology company InsightXM. InsightXM is a data analytics firm that has deep roots and expertise in providing business intelligence for live events.
buyer: Napa Logic LLC
Napa Logic provides business analytics and business intelligence systems to help companies improve their bottom line by using their data to make better informed decisions on opportunities and costs. "
target: insightXM Inc.
InsightXM is an event-specific, business intelligence platform that provides teams with on-demand analytics solutions. The platform helps non-technical teams capture, analyze and visualize event data to better inform business decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/17/2019 via Company Press Release

Smart AdServer, acquired InsideAll

synopsis: Smart AdServer, a European ad monetisation platform built for premium publishers, has acquired InsideAll, a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target: InsideAll
InsideAll is a French technology company that facilitates client-side Header Bidding for publishers. InsideAll offers a unified dashboard that allows users to manage their Header Bidding activities and analyze their performance in real time.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/10/2019 via PR Newswire

TapClicks, acquired iSpionage

synopsis: TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for advertising, search marketing and SEO.
buyer: TapClicks
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. "
target: iSpionage
iSpionage is a leader in Digital Marketing Intelligence that helps agencies and digital marketing professionals gain a competitive edge in the search marketing landscape. iSpionage empowers agencies and search marketing professionals with best-in-class actionable intelligence.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/14/2018 via BNC Analysis

Ericsson Emodo, acquired Placecast, Inc.

synopsis: Ericsson, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform.
buyer parent: Ericsson AB
buyer: Ericsson Emodo
Emodo is an end-to-end data management solution and advertising platform, offering high quality addressable audiences at scale for advertisers and publishers. Emodo is Ericsson AB's programmatic mobile ad platform that helps telcos monetize their subscriber data. "
target: Placecast, Inc.
Placecast is the industry’s leading enterprise mobile data management platform (DMP) that combines carrier data, location data, and user behavior across different devices to provide marketers a rich understanding between people and places and to help them make smarter marketing decisions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/31/2018 via PE Hub

Nuviad Ltd., acquired Realvu

synopsis: NUVIAD announces that it has acquired the operational assets of RealVu. RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
buyer: Nuviad Ltd.
NUVIAD focuses on algorithmic mobile media trading, Based on state-of-the-art machine learning technologies and advanced trading algorithms. The NUVIAD platform provides un-paralleled media targeting, optimization and trading capabilities. "
target: Realvu
RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2017 via BusinessWire

Sprout Social, acquired Simply Measured

synopsis: Sprout Social, a global provider of social media management, analytics and advocacy solutions, has acquired industry-leading social analytics firm, Simply Measured. Simply Measured helps marketers measure everything from conversations to conversions, so they can prove social’s impact and improve performance.
buyer: Sprout Social
Sprout Social is a social media management tool created to help businesses grow their social media presence. The web application integrates with multiple social networks where consumers are engaging with businesses and brands. "
target: Simply Measured
Founded in 2010 and headquartered in Seattle, Simply Measured helps marketers measure everything from conversations to conversions, so they can prove social’s impact and improve performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Moat


read more

Moat

Wise Data Media

BrandAds

MakeGood

WordStream, Inc.

TubeMogul

Dispop

addGloo

Improve Digital

mediaFORGE

Intelli.com

Realvu

TubeMogul

Digital Decisions B.V.

DataXu, Inc.

Gamooga

Adledge

CAKE

Captain Growth

Planning-Inc Limited

read more

Moat

read more

Moat

read more

Penetrace & Zisson

Jamplify

Ad-Juster

Megalytic

Cxense

Ebiquity plc

Mezzobit

Raven Internet Marketing Tools

Rhiza

Ad-Juster

Knotice

Aggregate Knowledge, Inc.

Refined Labs

BannerConnect

insightXM Inc.

InsideAll

iSpionage

Placecast, Inc.

Realvu

Simply Measured

Geography
Matching Companies
Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
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Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
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$99.35
EBITDA ($mm)
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500
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Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
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Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
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  • drill down
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Ticker: OB:CXENSE
 
 
 
 
 
 
 
 
Cxense
Cxense
Cxense helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers and e-commerce businesses.
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Ticker: NSEI:AFFLE
 
 
 
 
 
 
 
 
Affle
Affle
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers.
year
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Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
year
2019
rev ($mm)
$6.06
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.66)
Net Income ($mm)
Employees
28
  • drill down
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Ticker: AIM:INTQ
 
 
 
 
 
 
 
 
InternetQ PLC
InternetQ PLC
InternetQ is one of the world's most successful Mobile, Social & APP-based service providers. Their disruptive mobile marketing, rich media and advertising platforms enable clients to profitably engage with the emerging social entertainment ecosystem.
year
2013
rev ($mm)
$151.44
EBITDA ($mm)
$14.25
EBIT ($mm)
$12.92
Net Income ($mm)
$11.84
Employees
155
  • drill down
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Ticker: SITO
 
 
 
 
 
 
 
 
SITO Mobile Ltd.
SITO Mobile Ltd.
SITO Mobile Ltd. is a mobile location-based advertising platform serving businesses, advertisers and brands. Their solution allows marketers to create content targeted to key audiences, based on location, interests, behaviors and loyalty.
year
2019
rev ($mm)
$42.50
EBITDA ($mm)
($12.03)
EBIT ($mm)
($12.64)
Net Income ($mm)
Employees
65
  • drill down
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Ticker: ICMC
 
 
 
 
 
 
 
 
Intelligent Communication Enterprise Corporation
Intelligent Communication Enterprise Corporation
Intelligent Communication Enterprise (ICE) Corporation offers a range of innovative enterprise and consumer solutions over the mobile phone. ICE Corp. owns and operates the ICEsync platform, which currently hosts Modizo.com, the celebrity video blog and the related applications for mobile devices.
year
2009
rev ($mm)
$9.66
EBITDA ($mm)
($3.45)
EBIT ($mm)
($3.45)
Net Income ($mm)
Employees
28
  • drill down
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Ticker: MBIT
 
 
 
 
 
 
 
 
MobileBits Holdings Corp.
MobileBits Holdings Corp.
MobileBits Holdings Corp. is a global technology company that strengthens relationships between businesses and their audience by enabling exceptional digital experiences. It's Pringo™ products delivers highly integrated social, rich media, loyalty and targeted advertising solutions to any device.
year
2010
rev ($mm)
EBITDA ($mm)
($1.59)
EBIT ($mm)
($1.59)
Net Income ($mm)
Employees
1
  • drill down
  • watch
Ticker: BLIN
 
 
 
 
 
 
 
 
Bridgeline Digital, Inc.
Bridgeline Digital, Inc.
Bridgeline Digital is developer of the award-winning iAPPS Web Engagement Platform and related interactive solutions. The iAPPS platform integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites or eCommerce web stores.
year
2018
rev ($mm)
$11.97
EBITDA ($mm)
($2.29)
EBIT ($mm)
($2.60)
Net Income ($mm)
Employees
55
  • drill down
  • watch
Ticker: OTCPK:IMMD
 
 
 
 
 
 
 
 
Immudyne
lmmuDyne, Inc. is a technology-driven e-commerce company that builds innovative and proprietary brands. Immudyne’s scalable and global advertising technology infrastructure leverages social media, search and e-commerce platforms to rapidly and profitably grow their product portfolio.
year
2018
rev ($mm)
$6.49
EBITDA ($mm)
EBIT ($mm)
($0.95)
Net Income ($mm)
$0.47
Employees
11
  • drill down
  • watch
Ticker: HUBS
 
 
 
 
 
 
 
 
HubSpot, Inc.
HubSpot, Inc.
HubSpot is the world's leading inbound marketing and sales platform. Over 13,500 customers in more than 90 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers.
year
2019
rev ($mm)
$632.70
EBITDA ($mm)
($32.00)
EBIT ($mm)
($46.67)
Net Income ($mm)
Employees
3204
  • drill down
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Ticker: TASE:ALMO
 
 
 
 
 
 
 
 
Algomizer
Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's. Their expert team of developers, analysts and online advertising experts develop innovative algorithmic tools for online advertising campaigns.
year
2016
rev ($mm)
$0.21
EBITDA ($mm)
($4.45)
EBIT ($mm)
($4.48)
Net Income ($mm)
Employees
2710
  • drill down
  • watch
Ticker: OB:CXENSE
 
 
 
 
 
 
 
 
Cxense
Cxense
Cxense helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers and e-commerce businesses.
year
2019
rev ($mm)
$19.56
EBITDA ($mm)
($6.29)
EBIT ($mm)
($7.28)
Net Income ($mm)
Employees
104
  • drill down
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Ticker: AIM:TRMR
 
 
 
 
 
 
 
 
Tremor International Ltd
Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
year
2019
rev ($mm)
$400.10
EBITDA ($mm)
$60.90
EBIT ($mm)
$53.00
Net Income ($mm)
$45.70
Employees
122
  • drill down
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Ticker: AIM:DOTD
 
 
 
 
 
 
 
 
dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
year
2017
rev ($mm)
$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
  • drill down
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Ticker: MMZ
 
 
 
 
 
 
 
 
Mooter Media Limited
Mooter Media Limited
Mooter Media Limited develops and provides Internet advertising solutions for publishers and advertisers primarily in Australia.
year
2010
rev ($mm)
$0.19
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
  • drill down
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Ticker: RUBI
 
 
 
 
 
 
 
 
The Rubicon Project
The Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
year
2019
rev ($mm)
$149.36
EBITDA ($mm)
($4.43)
EBIT ($mm)
($31.05)
Net Income ($mm)
Employees
409
  • drill down
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Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
year
2017
rev ($mm)
$251.52
EBITDA ($mm)
$64.25
EBIT ($mm)
$60.72
Net Income ($mm)
$37.68
Employees
467
  • drill down
  • watch
Ticker: TSXV:TLK
 
 
 
 
 
 
 
 
Frankly Media
Frankly Media
Frankly Media provides a complete suite of digital solutions for media companies to create, manage, distribute and monetize their content on all platforms maximizing audience engagement and revenue potential. The company is headquartered in New York with offices in Toronto and Atlanta.
year
2019
rev ($mm)
$19.79
EBITDA ($mm)
($2.54)
EBIT ($mm)
($3.35)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: MWIS
 
 
 
 
 
 
 
 
m-Wise, Inc.
m-Wise, Inc.
Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries. m-Wise is the developer of the MOMA ("Mobile Originated Message Access") content management and service delivery platform.
year
2011
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: SEAC
 
 
 
 
 
 
 
 
SeaChange International
SeaChange International
Ranked among the top 250 software companies in the world, SeaChange International, Inc. enables transformative multiscreen video services through an open, cloud-based, intelligent software platform trusted by cable, telco and mobile operators globally.
year
2018
rev ($mm)
$68.39
EBITDA ($mm)
($8.00)
EBIT ($mm)
($11.35)
Net Income ($mm)
$2.24
Employees
286
  • drill down
  • watch
Ticker: PERI
 
 
 
 
 
 
 
 
Perion Network Ltd.
Perion Network Ltd.
Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences.
year
2019
rev ($mm)
$255.16
EBITDA ($mm)
$24.13
EBIT ($mm)
$18.47
Net Income ($mm)
$11.89
Employees
363
  • drill down
  • watch
Ticker: OTCPK:SING
 
 
 
 
 
 
 
 
SinglePoint
SinglePoint
SinglePoint is a full-service mobile technology and marketing provider. Their solutions that allow their clients to conduct business transactions, accept donations, and engage in communication through mobile devices. Their products connect companies to their markets by providing mobile technology.
year
2015
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch