Like TV Pilot Testing Assets

closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group (STGW:$1,469.36)
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
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closed 7/18/2018 via PR Web

VideoAmp, acquired IronGrid Data Services, Inc.

synopsis: VideoAmp, a software and data solutions company, acquired IronGrid Data Services. IronGrid is a big data technology firm that provides technology platforms, marketers and media companies with access to secure and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
buyer: VideoAmp
VideoAmp is the software and data solutions company powering the convergence of linear TV and digital advertising. Their software solutions enable marketers and content owners to plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. "
target: IronGrid Data Services, Inc.
IronGrid Data Services is a big data technology firm that provides technology platforms, marketers and media companies with access to secure, anonymized, and privacy-compliant TV Viewership data from the nation’s leading multichannel video programming distributors and connected TV providers.
price ($mm)
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closed 9/12/2017 via BNC Analysis

Wicks Group of Companies, acquired Screen Engine/ASI

synopsis: Screen Engine / ASI announced that The Wicks Group, a private investment firm, has completed a majority recapitalization of the company. Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
buyer: Wicks Group of Companies
The Wicks Group of Companies is a private equity firm that invests in lower-middle-market companies operating in the information, education and media industries. The firm uses a consistent investment strategy, partnering with experienced management teams to build businesses through acquisitions. "
target: Screen Engine/ASI
Based in Los Angeles, Screen Engine is a research and analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
price ($mm)
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closed 9/29/2016 via Company Press Release

EurodataTV Worldwide, acquired TAPE Consultancy Ltd.

synopsis: EurodataTV Worldwide, the international audience analysis division of Mediamétrie, has acquired a 52% stake in TAPE Consultancy. TAPE’s primary focus is television programme content, and studying in depth the connection and interaction between content and the audience.
buyer parent: Médiamétrie - SA
buyer: EurodataTV Worldwide
Eurodata TV Worldwide provides audience ratings & telecast details of all TV programs broadcast on 5000 Channels over 5 continents. The information is provided directly by the research institutes which, like Médiamétrie in France, measure daily television audience ratings. "
target: TAPE Consultancy Ltd.
TAPE was founded in 1976, after starting life within an advertising agency. TAPE’s primary focus is television programme content, and studying in depth the connection and interaction between content and the audience.
price ($mm)
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closed 2/1/2016 via PR Newswire

Rentrak Corporation merged with comScore, Inc.,

synopsis: comScore, Inc., a global media measurement and analytics company, and Rentrak Corporation announced that the completion of their merger. Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information.
buyer: comScore, Inc. (SCOR:$360.47)
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. "
target: Rentrak Corporation (RENT:$115.67)
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere.
price ($mm)[EV]
$798 [$719]
rev ($mm)
$108
EBITDA ($mm)
EV / rev
7.1x
EV / EBITDA
announced 8/27/2015 via BNC Analysis

TAM Media Research Pvt. Ltd. will be merged with BARC India,

synopsis: BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers, and TAM India, a television audience measurement analysis company that provides media and consumer insights to various stakeholders of the media and entertainment industry in India, have announced a merger.
buyer: BARC India
BARC (Broadcast Audience Research Council) India is an industry body, to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. "
target: TAM Media Research Pvt. Ltd.
TAM Media Research Pvt. Ltd. is a television audience measurement analysis company that provides media and consumer insights to various stakeholders of the media and entertainment industry in India.
price ($mm)
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closed 5/22/2014 via BNC Analysis

PrecisionDemand merged with Adap.tv,

synopsis: AOL announced the acquisition of advanced TV audience targeting platform PrecisionDemand, which will be integrated into its Adap.tv system. PrecisionDemand is one of several start-ups and more established researchers that are utilizing Big Data to refine the way advertisers and agencies target TV advertising inventory.
buyer parent: AOL Inc.
buyer: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video. "
target: PrecisionDemand
PrecisionDemand is the first and only TV media agency with a solution for accurately targeting all TV and measuring its impact on sales. We know how to use 1st party data to pull the right levers to harness the promise of TV advertising.
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closed 4/2/2014 via PR Newswire

Kantar Media, acquired The Data Republic

synopsis: Kantar Media, a world leader in audience research announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets.
buyer parent: WPP Group, plc
buyer: Kantar Media
Kantar Media provides critical information that helps their clients make better decisions about communications. They enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. "
target: The Data Republic
The Data Republic is a specialist social TV analytics agency. It has developed a proprietary platform and suite of tools for monitoring and analysing real-time data across social media.
price ($mm)
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closed 11/12/2012 via BusinessWire

NM Incite, acquired SocialGuide

synopsis: Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, announced the acquisition of SocialGuide, a leading provider of social TV measurement, analytics and audience engagement solutions.
buyer parent: The Nielsen Company, Inc.
buyer: NM Incite
NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands. "
target: SocialGuide
SocialGuide is a leading provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide identifies, captures and organizes social buzz from Twitter in real time for every program aired across 232 of the most popular U.S. television channels.
price ($mm)
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closed 10/26/2016 via BusinessWire

Kohlberg & Company, LLC, acquired MarketCast

synopsis: MarketCast, LLC, the leading provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that Kohlberg & Company LLC, has acquired the ownership interest in MarketCast held by RLJ Equity Partners, LLC and State Street Global Advisors.
buyer: Kohlberg & Company, LLC
Kohlberg & Company is a leading private equity firm with over 25 years of successful experience executing transformational strategies enabling middle market companies to enhance business efficiency, breadth, growth and scale. "
target parent: The RLJ Companies
target: MarketCast
Based in Los Angeles, with offices in New York, Boston, and London, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry.
price ($mm)
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closed 2/5/2015 via PR Newswire

Vobile, Inc., purchased PPT Business from Rentrak Corporation

synopsis: Vobile announced it has acquired the Pay-Per-Transaction (PPT) business from Rentrak, a leader in precisely measuring movies and TV everywhere. The PPT revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
buyer: Vobile, Inc. (SEHK:3738:$15.23)
Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. "
seller: Rentrak Corporation (RENT:$115.67)
Rentrak is a leader in precisely measuring movies and TV everywhere. Their Pay-Per-Transaction (PPT) revenue sharing system enables retailers everywhere to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace.
price ($mm)
$7.00
rev ($mm)
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closed 11/20/2014 via PR Newswire

RLJ Equity Partners, acquired MarketCast

synopsis: RLJ Equity Partners, LLC, an affiliate of The RLJ Companies, announced its acquisition of MarketCast, LLC, a premier provider of strategic insights and analysis to marketers and researchers in the global entertainment industry. MarketCast works in collaboration with clients across the entertainment spectrum to test and optimize their content.
buyer parent: The RLJ Companies
buyer: RLJ Equity Partners
RLJ Equity Partners is a middle-market private equity firm focused on generating long-term capital appreciation by investing in profitable and growing businesses led by strong management teams. "
target parent: Shamrock Capital Advisors, Inc.
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
price ($mm)
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closed 6/8/2012 via PR Web

Shamrock Capital Advisors, Inc., acquired MarketCast

synopsis: MarketCast, a leading global entertainment research firm, announced that it was acquired by Shamrock Capital Growth Fund III. Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services serving the global entertainment industry.
buyer: Shamrock Capital Advisors, Inc.
Shamrock Capital Advisors is a Los Angeles based private equity firm with over $700 million of capital under management. The firm invests exclusively in the media, entertainment, and communications sectors. "
target parent: Reed Elsevier
target: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies.
price ($mm)
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announced 11/16/2015 via PR Newswire

Stagwell Group, will acquire Nielsen National Research Group

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has signed a definitive agreement with Nielsen, to acquire National Research Group, provider of critical metrics in the weeks leading up to the release of Hollywood studios' movies. The Stagwell Group is a registered investment adviser and Stagwell Media is a private equity fund.
buyer: Stagwell Group (STGW:$1,469.36)
Stagwell is working to build an investment portfolio of marketing services companies. Their portfolio will only have one or two of each kind of agency from: digital media buying to market research to public relations and beyond to allow for true cooperation. "
target parent: The Nielsen Company, Inc.
target: Nielsen National Research Group
Nielsen National Research Group, Inc. provides market research and consulting services to the entertainment industry. The company engages in the testing of promotional materials, as well as in the marketing of motion pictures for theatrical release.
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closed 4/3/2013 via BNC Analysis

Motion Picture Group, acquired Motion Picture Group

synopsis: Ipsos has sold its theatrical research division the Motion Picture Group (MPG) to a private investment company led by former Motion Picture Group President Vincent Bruzzese. Motion Picture Group offers a wide spectrum of research services covering all aspects of a film’s lifecycle, from pre-production through theatrical release and beyond.
buyer: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals. "
target parent: Ipsos S.A
target: Motion Picture Group
Motion Picture Group offers products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals.
price ($mm)
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announced 3/30/2022 via PR Newswire

Brookfield Asset Management, Inc., Elliott Management Corp., will acquire The Nielsen Company, Inc.

synopsis: Nielsen, a global measurement and data analytics company, has entered into a definitive agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation, an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. together with institutional partners.
buyer: Elliott Management Corp.
buyer: Brookfield Asset Management, Inc. (BAM:$75,731.00)
Elliott Investment Management L.P. manages approximately $51.5 billion of assets. Brookfield Business Partners is a global business services and industrials company. "
target: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation.
price ($mm)[EV]
$10,133 [$15,581]
rev ($mm)
$3,500
EBITDA ($mm)
$1,180
EV / rev
4.5x
EV / EBITDA
13.4x
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
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closed 8/14/2017 via BusinessWire

MarketCast, acquired Fizziology

synopsis: MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.
buyer parent: Kohlberg & Company, LLC
buyer: MarketCast
MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies. "
target: Fizziology
Fizziology is an insights and analytics company that uses social media to better understand audiences. It has developed products and services tailored to the needs of the global media and entertainment industry, including casting analysis, marketing performance measurement, and fan identification.
price ($mm)
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closed 1/20/2017 via BusinessWire

Market Track, purchased Canada’s Ad Intel Service from The Nielsen Company, Inc.

synopsis: Market Track, the leader in advertising, eCommerce, brand protection & promotional intelligence solutions, has acquired assets of Nielsen Canada’s Ad Intelligence Service. The acquisition positions Market Track to offer the comprehensive view of the media landscape to Canadian clients, allowing clients to optimize their advertising strategy.
buyer parent: Aurora Capital Group
buyer: Market Track
Market Track is the leading provider of subscription-based advertising, promotions, eCommerce and pricing intelligence solutions in North America. Market Track provides the most comprehensive coverage of key media channels through its monitoring of multi-channel trade and promotional advertising. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Canada’s Ad Intelligence Service (AIS) provides clients with actionable data to compare activity across media categories, allowing clients to tap into historical data. Nielsen is a global performance management firm that provides a detailed understanding of what consumers watch and buy.
price ($mm)
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closed 8/12/2015 via BNC Analysis

MarketCast, acquired Insight Strategy Group

synopsis: MarketCast, a leading provider of marketing research services serving the global entertainment industry, has acquired Insight Strategy Group, a research and strategy agency based in New York City. Insight works mostly in TV and offers segmentation and targeting strategy, product innovation and testing and customer experience strategy.
buyer parent: The RLJ Companies
buyer: MarketCast
MarketCast is a leading provider of marketing research services serving the global entertainment industry. MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies. "
target: Insight Strategy Group
Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
price ($mm)
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announced 3/30/2022 via PR Newswire

Brookfield Asset Management, Inc., Elliott Management Corp., will acquire The Nielsen Company, Inc.

synopsis: Nielsen, a global measurement and data analytics company, has entered into a definitive agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation, an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. together with institutional partners.
buyer: Elliott Management Corp.
buyer: Brookfield Asset Management, Inc. (BAM:$75,731.00)
Elliott Investment Management L.P. manages approximately $51.5 billion of assets. Brookfield Business Partners is a global business services and industrials company. "
target: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation.
price ($mm)[EV]
$10,133 [$15,581]
rev ($mm)
$3,500
EBITDA ($mm)
$1,180
EV / rev
4.5x
EV / EBITDA
13.4x
closed 3/21/2022 via Company Press Release

NielsenIQ, acquired ciValue

synopsis: NielsenIQ announced they have acquired ciValue, a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programs with advanced AI technology. With this acquisition, NielsenIQ’s Retail Media vertical takes its next steps towards enabling smarter, more automated and more scalable retail media programs.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target: ciValue
ciValue is a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programs with advanced AI technology. ciValue powers engagements that matter for retailers, brands and their customers with a unique self-serve collaboration platform.
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announced 9/29/2021 via Company Press Release

NielsenIQ, will acquire Rakuten Intelligence

synopsis: NielsenIQ, the industry leader in global measurement and data analytics, will acquire Rakuten Intelligence from Rakuten Advertising, a global provider of marketing and advertising services. Rakuten Intelligence is a provider of ecommerce analytics. They provide insights that help companies in various industries to better understand ecommerce.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target parent: Rakuten Inc.
target: Rakuten Intelligence
Rakuten Intelligence is a leading provider of ecommerce analytics. Rakuten Intelligence provides insights that help manufactures, retailers, technology companies, investors, and media better understand ecommerce. Their platform captures buying behavior from online shoppers around the world.
price ($mm)
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announced 9/29/2021 via Company Press Release

NielsenIQ, will acquire Data Impact SAS

synopsis: NielsenIQ, the industry leader in global measurement and data analytics, will acquire Data Impact, an omnichannel data analytics platform in France. Data Impact transforms CPG ecommerce data into actionable insights to help brands improves sales. Their platform uses AI to collect data from digital shelves, Amazon, and eretail media.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target: Data Impact SAS
Data Impact is an omnichannel data analytics platform in France. Data Impact transforms CPG ecommerce data into actionable insights to help brands improves sales. Their platform uses AI to collect data from digital shelves, Amazon, and eretail media.
price ($mm)
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closed 7/9/2021 via Company Press Release

The Nielsen Company, Inc., acquired TVTY

synopsis: Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. TVTY offers a wide range of capabilities that improve TV campaign execution and help advertisers and agencies optimize their spend based on the outcomes most important to their business.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: TVTY
TVTY is a leading TV attribution provider and ad monitoring company based in Paris, France. TVTY offers a wide range of capabilities that improve TV campaign execution and help advertisers and agencies optimize their spend based on the outcomes most important to their business.
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closed 5/19/2021 via BNC Analysis

NielsenIQ, acquired Label Insight, Inc

synopsis: NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally. Label Insight drives growth for CPG brands and retailers through unparalleled product transparency.
buyer parent: The Nielsen Company, Inc.
buyer: NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. "
target: Label Insight, Inc
Label Insight drives growth for CPG brands and retailers through unparalleled product transparency. Its best-in-class product attribute data and patented data science empower companies to unlock new growth opportunities both online and in-store.
price ($mm)
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announced 3/3/2021 via Company Press Release

Roku, Inc., will purchase Advanced Video Advertising Business from The Nielsen Company, Inc.

synopsis: Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
buyer: Roku, Inc. (:$1,778.39)
Roku pioneered streaming to the TV. Roku connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen’s Advanced Video Advertising (AVA) business includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. Nielsen Holdings plc is a global measurement and data analytics company.
price ($mm)
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announced 11/4/2020 via Company Press Release

Advent International, will purchase Nielsen Global Connect business from The Nielsen Company, Inc.

synopsis: Nielsen is to sell its Global Connect business to Advent International. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business. The business will be renamed NielsenIQ.
buyer: Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity transactions in 41 countries, and as of June 30, 2020, had $58.4 billion in assets under management. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business.
price ($mm)
$2,700
rev ($mm)
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closed 7/23/2020 via PR Newswire

Talkwalker Inc., acquired Nielsen Social

synopsis: Talkwalker, a social listening and analytics company, has acquired Nielsen Social from The Nielsen Company, a global measurement and data analytics company. Nielsen Social is a provider of social measurement and audience insights software. Their platform and API enables users to analyze social media feeds and engage their fans in real time.
buyer parent: Marlin Equity Partners
buyer: Talkwalker Inc.
Talkwalker is a social listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. Talkwalker's social media analytics platform uses AI to monitor and analyze online conversations across social networks, news websites, blogs and forums. "
target parent: The Nielsen Company, Inc.
target: Nielsen Social
Nielsen Social is a provider of social measurement and audience insights software. Nielsen Social provides solutions for TV networks, agencies and advertisers. Their Social Content Ratings platform and API enables social media teams to analyze social media feeds and engage their fans in real time.
price ($mm)
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closed 2/12/2020 via Company Press Release

SD Worx VZW, acquired Pointlogic

synopsis: Belgian HR service provider SD Worx has acquired Pointlogic HR, a supplier of innovative software for reward and management solutions and associated consulting services in the Netherlands and Belgium. Pointlogic HR's Inspire Reward Communication platform allows employees to see the value of their total pay package as well as any fringe benefits.
buyer: SD Worx VZW
Belgium-based SD Worx is a supplier of people solutions, enabling organisations to use HR to deliver added value to their businesses. SD Worx is the co-founder of the Payroll Services Alliance, a global strategic network of payroll companies that together handle 32 million payroll calculations. "
target parent: The Nielsen Company, Inc.
target: Pointlogic
Netherlands-based Pointlogic HR helps organisations in the field of reward management solutions. The company helps its clients with cloud-based solutions that provide real added value for both individuals and organisations.
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closed 1/15/2020 via Company Press Release

The Nielsen Company, Inc., acquired Precima

synopsis: Nielsen Global Connect acquired Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Alliance Data Systems, Inc.
target: Precima
Precima® is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Precima’s head office is located in Toronto, Canada, with global offices in The Netherlands, Chicago, U.S., and London, U.K.
price ($mm)
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announced 2/13/2019 via Wall Street Journal

The Nielsen Company, Inc., will acquire Sorenson Media Inc.

synopsis: Data analytics company Nielsen Co. is the winning bidder for the assets of bankrupt television data provider Sorenson Media Inc. Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Sorenson Media Inc.
Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising. Their technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.
price ($mm)
$11
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2018 via Company Press Release

The Nielsen Company, Inc., acquired SuperData Research

synopsis: Nielsen Holdings plc, a global measurement and data analytics company, announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content and virtual/augmented reality across mobile, PC online, console and other digital platforms.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: SuperData Research
SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable content, streaming media and gaming video content, esports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2018 via Company Press Release

The Nielsen Company, Inc., acquired Landsberry & James

synopsis: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target: Landsberry & James
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Landsberry & James’ products outclass competitors, maximise client opportunities and deliver ROI.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/27/2018 via BNC Analysis

The Nielsen Company, Inc., will acquire Ebit

synopsis: AC Nielsen, a subsidiary of Nielsen Group in Brazil, will acquire the e-commerce analysis business, Ebit, from the Naspers Group's Buscapé Company. Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation. "
target parent: Naspers Ltd.
target: Ebit
Ebit, a Brazilian company, helps users check out the reputation of virtual stores. Ebit acts as an online shopping consultant, publishing the certification of virtual stores on its website, ebit.com.br. Ebit also conducts surveys of its customers' experience when they purchases at these stores.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/14/2018 via Company Press Release

The Nielsen Company, Inc., will purchase Advertising Intelligence Division from Ebiquity plc

synopsis: Ebiquity has entered into an agreement to sell their Advertising Intelligence business to Nielsen. The business comprises Ebiquity's Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity's Advertising Intelligence business is comprised of the Ebiquity Portfolio advertising monitoring platform, the ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US.
price ($mm)
$36
rev ($mm)
$30
EBITDA ($mm)
EV / rev
1.2x
EV / EBITDA
closed 1/8/2018 via Company Press Release

Phoenix Marketing International, purchased TV Brand Effect assets from The Nielsen Company, Inc.

synopsis: Global Advertising and Brand Specialist Phoenix Marketing International (PMI) announced the acquisition of Nielsen’s TV Brand Effect (TVBE) assets, which provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI.
buyer: Phoenix Marketing International
Phoenix Marketing International is a global marketing services firm with a major specialization in the ad and brand performance measurement space. Phoenix helps clients improve their Brand and Communications, create and refine their products and services, and optimize Customer Experience. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen’s TV Brand Effect (TVBE) assets provide resonance tracking capabilities to measure memorability and quality of advertising campaigns as a way to improve ROI. TV Brand Effect also has the ability to track and optimize media weight and program placement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/2/2018 via PR Newswire

ZS Associates, purchased BASES Pharmaceutical Forecasting from The Nielsen Company, Inc.

synopsis: ZS announced it has acquired the assets of BASES Pharmaceutical Forecasting from Nielsen. The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
buyer: ZS Associates
ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Founded in 1983, ZS has grown into a firm of 500 professionals delivering expertise across much of the sales and marketing spectrum. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
The BASES Pharmaceutical Forecasting assets include launch product and direct-to-consumer forecasting tools and proprietary normative databases for pharmaceutical brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2017 via PR Newswire

The Nielsen Company, Inc., acquired vBrand

synopsis: Nielsen, a global performance management company, announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
buyer: The Nielsen Company, Inc. (NLSN:$3,500.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: vBrand
vBrand is an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/13/2022 via GlobeNewswire

Stagwell Inc., acquired PEP Group

synopsis: Stagwell, the challenger network built to transform marketing, announced the acquisition of PEP Group, an omnichannel content creation and adaptation production company.
buyer: Stagwell Inc. (STGW:$1,469.36)
Stagwell is the challenger network built to transform marketing. They deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. "
target: PEP Group
PEP Group's creative production company has been developing trusted partnerships with leading brands across the globe to create, produce, adapt and deliver assets at scale across all media channels, languages and geographies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/21/2022 via PR Newswire

Stagwell Inc., acquired Brand New Galaxy

synopsis: Stagwell, the challenger network built to transform marketing, announced the acquisition of Brand New Galaxy (BNG), a leading provider of scaled commerce and marketplace solutions for 150+ global brands and 500+ e-retailers worldwide. Founded in Warsaw, Poland, in 2017, BNG has grown to 600+ employees in Europe, North America, and the Middle East.
buyer: Stagwell Inc. (STGW:$1,469.36)
Stagwell is the challenger network built to transform marketing. They deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. "
target: Brand New Galaxy
Brand New Galaxy (BNG) is a fast-growing leading provider of marketing and technology solutions built to drive commerce and digital transformation for brands. Founded in Warsaw, Poland, in 2017, BNG has grown to 600+ employees with offices in Europe, North America, and the Middle East.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2022 via PR Newswire

Doner Partners Network, acquired Dyversity Communications

synopsis: Doner Partners Network, a subsidiary of Stagwell, Inc., has acquired Dyversity Communications, a leading multicultural full-service marketing agency in depth, breadth, and size based in Canada. The acquisition of Dyversity will rapidly scale the Doner Partners Network's multicultural capabilities across its Canadian assets.
buyer parent: Stagwell Inc.
buyer: Doner Partners Network
Doner Partners Network is mix of award-winning US, Canadian and UK based B2C and B2B marketing agencies within Stagwell that are the best-in-class in the cities they originate. Agencies include Doner, DonerNorth, Yamamoto, Veritas, Meat & Produce and KWT Global. "
target: Dyversity Communications
Dyversity is the leading multicultural marketing agency in Canada, in breadth, depth and size. Dyversity's multicultural expertise extends across Chinese, South Asian, Korean, Japanese, Vietnamese, Russian, Iranian, Portuguese, Hispanic, Filipino, Greek, Arabic, and many others.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/5/2022 via PR Newswire

Stagwell Inc., acquired Goodstuff

synopsis: Stagwell, the challenger network built to transform marketing, has acquired Goodstuff, the 130-strong, full-service media planning and buying agency based in London. Goodstuff brings complementary and additive client services, including communications strategy, full-funnel media delivery, and inventive solutions for premier clients.
buyer: Stagwell Inc. (STGW:$1,469.36)
Stagwell is the challenger network built to transform marketing. They deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. "
target: Goodstuff
Goodstuff is the UK's leading media planning and buying agency. Goodstuff's services include communications planning, social media management, data analytics technology, audience research and insight, technology and digital audits, content creation and production, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/20/2021 via BNC Analysis

Code and Theory, acquired Kettle Solutions, LLC

synopsis: Code and Theory, a strategically driven, digital-first agency, has acquired Kettle, a digital-native creative agency. Kettle works with leading brands to create outstanding interactive stories and experiences people can't help but love. The agency specializes in web design, social campaigns, and mobile app development.
buyer parent: Stagwell Group
buyer: Code and Theory
Code and Theory is a digital-first agency that lives at the intersection of creativity and technology. Code and Theory creates products, content and campaigns across physical and digital worlds. The agency has helped brands tell stories and design the systems that carry them since 2001. "
target: Kettle Solutions, LLC
Kettle is a digital-native creative agency. Kettle works with leading brands to create outstanding interactive stories and experiences people can't help but love. The agency specializes in web design, social campaigns, and mobile app development.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/3/2021 via BusinessWire

Stagwell Group, acquired MDC Partners, Inc.

synopsis: Stagwell Group has acquired MDC Partners, Inc., one of the most influential marketing and communications networks in the world. The combination will allow both Stagwell and MDC to scale offerings, develop products based on combined tech and data assets, and provide accelerated growth and enhanced services to clients.
buyer: Stagwell Group (STGW:$1,469.36)
Stagwell Group is an independent, digital-first, and fully-integrated organization servicing brands across the continuum of marketing services. Stagwell's brands include experts in digital transformation and marketing, research and insights, marketing communications, and content and media. "
target: MDC Partners, Inc. (MDCA:$1,252.82)
MDC Partners is one of the most influential marketing and communications networks in the world. MDC's agency partners leverage technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for over 1,700 clients.
price ($mm)[EV]
$253 [$1,306]*
rev ($mm)
$1,415
EBITDA ($mm)
$215
EV / rev
1.1x
EV / EBITDA
7.4x
closed 4/8/2020 via PR Web

Mediacurrent, acquired Duo Consulting

synopsis: Mediacurrent, one of the world’s leading Drupal-focused digital agencies, has acquired Duo Consulting, a web design and development agency that uses Drupal to build business platforms that forge deeper customer relationships for their clients. Since 1999, Duo has helped organizations use their content to drive measurable results online.
buyer parent: Stagwell Group
buyer: Mediacurrent
Mediacurrent, the open source expansion partner, deploys technical strategy in service of delivering business impact through reliable solutions, experiences, and partnerships. Mediacurrent helps brands adopt and support an open source software-based web strategy. "
target: Duo Consulting
Duo Consulting is a web design and development agency that uses Drupal to build business platforms that forge deeper customer relationships for their clients. Since 1999, Duo has helped organizations use their content to drive measurable results online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/6/2020 via BNC Analysis

Forward PMX, acquired Headliner Labs

synopsis: ForwardPMX, a global brand performance agency, has acquired Headliner Labs, a leading conversational marketing platform. Headliner Labs enables retail and beauty brands to connect directly with individual consumers at scale through intelligent and automated Facebook chatbots.
buyer parent: Stagwell Group
buyer: Forward PMX
ForwardPMX is a global brand performance agency designed to help brands find the changes that deliver meaningful growth to their businesses. ForwardPMX brings a unified global vision with local depth and expertise across a comprehensive set of data, technology, and performance solutions. "
target: Headliner Labs
Headliner Labs is a leading conversational marketing platform. Headliner Labs enables retail and beauty brands to connect directly with individual consumers at scale through intelligent and automated Facebook chatbots. Headliner Labs helps leading brands to convert sales and win back customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/20/2020 via Company Press Release

SKDKnickerbocker, acquired Sloane & Company

synopsis: The nation’s leading public affairs firm, SKDKnickerbocker, has acquired Sloane & Company, an industry-leading corporate and financial communications firm. Through the combination, the wide breadth of services available to clients will include corporate positioning and media relations, public affairs, political campaigns, M&A support, and more.
buyer parent: Stagwell Group
buyer: SKDKnickerbocker
SKDKnickerbocker (SKDK) is a top national communications and political consulting firm bringing unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations, and labor unions, as well as political committees and candidates. "
target parent: MDC Partners, Inc.
target: Sloane & Company
Sloane & Company is an industry-leading strategic communications firm focused on Corporate Communications, Media Relations, Investor Relations, Crisis Communications and Issue Management, Shareholder Activism and Proxy Contests, Transaction Support, and Public Affairs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/19/2019 via PR Newswire

Forward PMX, acquired The Search Agency

synopsis: ForwardPMX, a global brand performance marketing agency, has acquired The Search Agency, a digital marketing firm that uses data and technology to drive results for businesses. This strategic move bolsters the combined team's position as the agency of choice for enterprise businesses requiring world-class, full-funnel marketing services.
buyer parent: Stagwell Group
buyer: Forward PMX
ForwardPMX is a global brand performance agency designed to help brands find the changes that deliver meaningful growth to their businesses. ForwardPMX brings a unified global vision with local depth and expertise across a comprehensive set of data, technology, and performance solutions. "
target: The Search Agency
The Search Agency is a performance marketing agency that uses data & technology, world-class service, and a strategic framework to drive results for businesses. Their services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media, and Comparison-Shopping Management.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/10/2019 via PE Hub

Stagwell Group, acquired MultiView, Inc.

synopsis: The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services, has acquired MultiView Inc. from Warburg Pincus, a leading global private equity firm. MultiView is a leader in digital marketing solutions for B2B marketers and publishing solutions for associations.
buyer: Stagwell Group (STGW:$1,469.36)
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn. The Stagwell Group manages a private equity fund whose portfolio includes more than a dozen collaborative, digital-first agencies. "
target parent: Warburg Pincus
target: MultiView, Inc.
MultiView is a leader in digital marketing solutions for B2B marketers and publishing solutions for associations. MultiView builds digital publications that bring thousands of trade associations together and delivers digital marketing solutions that connect tens of thousands of B2B companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/3/2018 via Company Press Release

Stagwell Group, acquired Ink Publishing

synopsis: The Stagwell Group, a registered investment advisory company, has acquired a majority stake in Ink from Endless, a UK based private equity investor. Ink is the world leader in travel media. Ink creates and delivers inspiring, award-winning content for the world's biggest and greatest airlines, railways, travel companies and their passengers.
buyer: Stagwell Group (STGW:$1,469.36)
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn. The Stagwell Group manages a private equity fund whose portfolio includes more than a dozen collaborative, digital-first agencies. "
target parent: Endless LLP
target: Ink Publishing
Ink is the world leader in travel media, connecting thousands of advertisers and brands to a growing global audience of 802 million passengers. Ink creates and delivers inspiring, award-winning content for the world's biggest and greatest airlines, railways, travel companies and their passengers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/5/2018 via PR Newswire

Stagwell Group, acquired ReputationDefender, Inc.

synopsis: The Stagwell Group, which invests in marketing services companies, announced its fund, Stagwell Media LLC, has acquired ReputationDefender®, a global leader in Online Reputation Management and digital privacy for individuals and small businesses, from Reputation.com Inc.
buyer: Stagwell Group (STGW:$1,469.36)
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn. The Stagwell Group manages a private equity fund whose portfolio includes more than a dozen collaborative, digital-first agencies. "
target parent: Reputation.com, Inc.
target: ReputationDefender, Inc.
ReputationDefender was founded in 2006 and offers online reputation and privacy tools for individuals and small businesses. ReputationDefender® puts users in charge of their online reputation by creating a strong, durable online reputation that resists attacks, negatives, and misleading information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via PR Newswire

Stagwell Group, acquired Forward 3D Group Limited

synopsis: The Stagwell Group announced it has acquired Forward3D Group, a global performance marketing agency. Based in London, Forward3D Group runs cutting edge digital marketing campaigns across search, content, display and social with industry-leading linguistics, data science and technology.
buyer: Stagwell Group (STGW:$1,469.36)
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn. The Stagwell Group manages a private equity fund whose portfolio includes more than a dozen collaborative, digital-first agencies. "
target: Forward 3D Group Limited
Forward3D Group is a London-based digital marketing agency running activity across 100+ markets in 50+ languages for some of the world's leading brands. Forward3D offers a truly global service in search, display, social, content as well as unique performance linguistics and data science offerings.
price ($mm)
rev ($mm)
$100
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 7/14/2017 via PR Newswire

Stagwell Group, purchased TV Pilot Testing Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
buyer: Stagwell Group (STGW:$1,469.36)
Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
The acquisition includes certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2017 via PR Newswire

Stagwell Group, purchased Select Mobile Research Assets from The Nielsen Company, Inc.

synopsis: The Stagwell Group, a registered investment advisory company, announced its fund, Stagwell Media LLC, has acquired certain mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey.
buyer: Stagwell Group (STGW:$1,469.36)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
seller: The Nielsen Company, Inc. (NLSN:$3,500.00)
The acquisition includes mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey. Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/28/2017 via PR Newswire

Stagwell Group, acquired Scout Marketing

synopsis: The Stagwell Group, an investment firm specializing in investments in the marketing services sector, announced it has acquired Scout Marketing. Scout Marketing is a full-service ad agency focused on healthcare and consumer marketing. They work across various brand categories to deliver brave thinking that creates value for their clients'​ brands.
buyer: Stagwell Group (STGW:$1,469.36)
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. "
target: Scout Marketing
Scout Marketing is a full-service ad agency focused on healthcare and consumer marketing with offices in Atlanta, Chicago and San Diego. Scout's mantra is "Be Brave."​ They work across various brand categories to deliver brave thinking that creates value for their clients'​ brands.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/23/2017 via PR Newswire

Stagwell Group, acquired The Harris Poll

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has acquired certain custom research assets from Nielsen, including the Harris Poll. As part of the transition, Harris will relaunch as Harris Insights & Analytics. The Harris Poll brand remains unchanged. The Harris Poll reflects Americans' opinions on a wide range of topics.
buyer: Stagwell Group (STGW:$1,469.36)
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. "
target parent: The Nielsen Company, Inc.
target: The Harris Poll (HPOL:$140.32)
Harris Polls have become media staples around the world. Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. The Harris Poll reflects Americans' opinions on a wide range of topics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/2/2016 via AP - Associated Press

Stagwell Group, acquired PMX Agency

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has acquired a majority stake in PMX Agency, a leading integrated performance-driven global marketing firm. PMX Agency, formerly Paradysz + PM Digital, leads a consumer centric approach to performance. PMX Agency is headquartered in New York City with eight offices and 300 employees.
buyer: Stagwell Group (STGW:$1,469.36)
Stagwell is working to build an investment portfolio of marketing services companies. Their portfolio will only have one or two of each kind of agency from: digital media buying to market research to public relations and beyond to allow for true cooperation. "
target: PMX Agency
PMX Agency is a global independent integrated marketing agency that leads with an insight-driven, consumer centric approach to performance. They combine an intuitive knowledge of the customer experience with customized, scalable strategies that address clients’ most pressing business challenges.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/6/2016 via PR Newswire

Stagwell Group, acquired Code and Theory

synopsis: The Stagwell Group announced its fund, Stagwell Media LLC, has acquired a majority stake in Code and Theory, a leading creative digital agency headquartered in NYC with offices in Atlanta, London, San Francisco, and Manila, the Philippines. The agency creates products, content and campaigns for leading companies across physical and digital worlds.
buyer: Stagwell Group (STGW:$1,469.36)
Stagwell is working to build an investment portfolio of marketing services companies. Their portfolio will only have one or two of each kind of agency from: digital media buying to market research to public relations and beyond to allow for true cooperation. "
target: Code and Theory
Code and Theory is an independently-owned and creatively-led agency that creates products, content and campaigns across physical and digital worlds. The agency has helped brands tell stories and design the systems that carry them since 2001.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/23/2019 via PR Newswire

Dynata, will acquire Reimagine Holdings Group

synopsis: Dynata, a global leader in first-party data and data services, announces it has reached an agreement to acquire Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence headquartered in Westport, Connecticut.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the premier global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. "
target: Reimagine Holdings Group
Reimagine is a global leader in data creation for business intelligence, and has redefined the insights industry by acquiring and investing in growth-oriented, technology-enabled service companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/14/2017 via PR Newswire

The Shipyard, acquired TOMORRO\\\ LLC

synopsis: The Shipyard, an independent marketing firm, today announces the acquisition of TOMORRO\\\, an innovation consultancy led by marketing icon Jon Bond – combining the companies' strategic, creative and data-centric talents to address rising demand from businesses seeking to inoculate themselves against Disruption.
buyer: The Shipyard
The Shipyard is an independent marketing consultancy and the first "marketing engineering" firm. It is creating digital transformation for the world's most significant brands- where high velocity content creation meets big data, where competitive strategy meets creative and disruptive advertising. "
target: TOMORRO\\\ LLC
TOMORRO\\\ LLC is a consultancy designed to accelerate brand value through the adoption of the most forward-thinking marketing approaches and technologies. TOMORRO\\\ is an active investor and advisor in ad technology companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/26/2020 via BusinessWire

Valuesetters, will be merged with Netcapital

synopsis: ValueSetters, a publicly-traded boutique advisory firm with unique expertise in helping private companies raise capital over the internet, is to merge with Netcapital, a private securities platform that connects investors to entrepreneurs to help private companies grow.
buyer: Valuesetters (OTCPK:VSTR:$1.75)
Led by a team of professional investors, digital marketing experts, and technology specialists, ValueSetters is a publicly-traded boutique advisory firm with unique expertise in helping private companies raise capital over the internet. "
target: Netcapital
Netcapital is a private securities platform that connects investors to entrepreneurs to help private companies grow. Netcapital operates an investment portal that enables investors to set up an account online, browse information on private companies offering securities on the platform, and invest.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/23/2018 via BNC Analysis

startup300 AG, acquired Pioneers.io

synopsis: startup300, an Austrian angel investor network and business accelerator, has acquired Pioneers.io, an international relationship builder in the tech and startup scene. Pioneers' flagship event, Pioneers Festival, brings together a global community of 2,500 founders, investors, and innovation executives to build partnerships and shape the future.
buyer: startup300 AG
startup300 is an Austrian angel investor network and business accelerator that offers their services to Austrian startups. The group consists of 142 angels and investors that help startups grow their businesses. They focus on startups that have scalable, innovative or disruptive business models. "
target: Pioneers.io
Pioneers.io is an international relationship builder in the tech and startup scene, offering events, consulting, and investment. Their Pioneers Festival event brings together a global community of 2,500 founders, investors, and innovation executives to build partnerships and shape the future.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/30/2020 via BusinessWire

ServiceNow, will acquire Element AI

synopsis: ServiceNow announced it has signed an agreement to acquire Element AI, a leading artificial intelligence (AI) company with deep AI capabilities and some of the world’s brightest AI minds. Element AI launches and incubates advanced AI-First solutions in partnership with large corporations.
buyer: ServiceNow (NYSE:NOW:$5,896.00)
ServiceNow's cloud-based platform and solutions deliver digital experiences that help people do their best work. Their applications automate, predict, digitize, and optimize business processes and tasks, across IT, Customer Service, Security Operations, and Human Resources. "
target: Element AI
Element AI is the platform that helps organizations embrace an AI-First world for today and tomorrow. Composed of a research lab uniquely connected to the world's best academic ecosystems, Element AI launches and incubates advanced AI-First solutions in partnership with large corporations.
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