Like Adacus

closed 9/14/2017 via Market Wire

Thunder Industries, acquired Adacus

synopsis: Thunder, the original and leading Creative Management Platform (CMP), has acquired Adacus, an advanced AI and machine learning company with a predictive creative targeting and analytics platform. Adacus's platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization.
buyer: Thunder Industries
Thunder is the only Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder’s clients build creatives at incredible agility and scale without having to sacrifice ad quality, branding, or pixel perfection. "
target: Adacus
For advertisers and their agencies, Adacus is the leading creative targeting and analytics platform built upon machine learning and AI. The Adacus platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization.
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announced 10/4/2018 via BNC Analysis

Bright Mountain Media, Inc., will acquire Kubient, Inc.

synopsis: Bright Mountain Media, a digital media holding company, will acquire Kubient, a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer with the right message.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$7.00)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Their assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. "
target: Kubient, Inc.
Kubient is a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer, at the right time, with the right message.
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closed 12/8/2021 via BNC Analysis

Discovery Communications, Inc., acquired Zedo, Inc.

synopsis: Discovery, Inc has acquired the assets, technology and intellectual property of ZEDO, a platform offering high impact formats. Known for technical innovation and ability to scale, ZEDO offers publishers products and services - including ad serving - and high impact formats with 99% viewable impressions.
buyer: Discovery Communications, Inc. (DISC.A:$12,191.00)
Discovery Communications satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Discovery reaches more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories. "
target: Zedo, Inc.
ZEDO, Inc. is a platform offering high impact formats. Known for technical innovation and ability to scale, ZEDO offers publishers products and services - including ad serving - and high impact formats with 99% viewable impressions.
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closed 4/26/2019 via Company Press Release

ABOUT YOU GmbH, acquired Adference GmbH

synopsis: ABOUT YOU, a Hamburg-based online fashion retailer, has acquired Adference, a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords.
buyer parent: Otto Group GmbH
buyer: ABOUT YOU GmbH
ABOUT YOU is a Hamburg-based online fashion retailer. ABOUT YOU offers a shopping destination where people can discover fashion that really fits their personality from a range of over 1,200 brands. With more than 10 million monthly users, ABOUT YOU is one of the largest fashion platforms in Europe. "
target: Adference GmbH
Adference is a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. Adference uses machine learning to help users make the most out of their campaigns.
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closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
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announced 10/4/2017 via Company Press Release

Ströer Media, will acquire Yieldlove GmbH

synopsis: Ströer signed the purchase agreement to acquire a majority shareholding in the Hamburg-based start-up Yieldlove, a German optimisation platform for the programmatic marketing of digital web inventories.
buyer: Ströer Media (DB:SAX:$1,814.79)
Ströer Media is a leading provider of online advertising and out-of-home, and offers its advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting new standards for innovation and quality in Europe. "
target: Yieldlove GmbH
Yieldlove helps publishers to more effectively monetize their digital ad inventory. Yieldlove offers a monetization solution which lets all major SSPs (supply-side platforms) compete on the inventory via header bidding.
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closed 5/4/2015 via PR Newswire

Gravity4, acquired adX Search

synopsis: Gravity4, the world's first High-Frequency Marketing OS, announced the acquisition of adX Search AB, one of the industry leading paid search platforms in Europe that focuses on self-serve optimization and real-time bidding. As a part of this acquisition, the Company will integrate adX Search as, G4 Search, within Gravity4's Marketing Cloud.
buyer: Gravity4
Gravity4 is the world's first High-Frequency Marketing OS integrated on one platform. Automation, Simplicity, and Design have been core ingredients in all of the technology it has brought to the marketplace. "
target: adX Search
adX Search provides innovative technology solutions for the increasingly complex search marketing industry. They build leading search advertising software for SEM agencies, media agencies and Internet marketing firms that helps them build and grow their search engine marketing business.
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closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
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closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
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closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
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closed 8/13/2014 via PR Newswire

IgnitionOne, Inc., acquired Human Demand

synopsis: IgnitionOne, a global leader in cloud-based digital marketing technology, announced that it has completed the acquisition of Human Demand, a leading mobile marketing technology company providing mobile advertising, audience and tracking solutions to marketers.
buyer: IgnitionOne, Inc.
IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance across PC and Mobile platforms. "
target: Human Demand
Human Demand provides brands and agencies with a fully transparent, highly scalable and efficient mobile media solution. HD utilizes real-time bidding (RTB) programmatic exchange buying, and layers in unique data targeting sets including hyper local geo-targeting.
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closed 5/27/2014 via PR Web

Human Demand, acquired eDealya

synopsis: Human Demand has acquired the Mobile Targeting Dataset of eDealya, a mobile Data Management Platform (DMP) that determines audience segments based on dynamic attributes, needs, and desires obtained through publicly available social media feeds using a proprietary natural language interpretation engine.
buyer: Human Demand
Human Demand provides brands and agencies with a fully transparent, highly scalable and efficient mobile media solution. HD utilizes real-time bidding (RTB) programmatic exchange buying, and layers in unique data targeting sets including hyper local geo-targeting. "
target: eDealya
eDealya is a data focused, marketing driven company that determines audience segments based on dynamic attributes, needs, and desires obtained through publicly available social media feeds using eDealya’s proprietary natural language interpretation engine.
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closed 1/31/2018 via PE Hub

Nuviad Ltd., acquired Realvu

synopsis: NUVIAD announces that it has acquired the operational assets of RealVu. RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
buyer: Nuviad Ltd.
NUVIAD focuses on algorithmic mobile media trading, Based on state-of-the-art machine learning technologies and advanced trading algorithms. The NUVIAD platform provides un-paralleled media targeting, optimization and trading capabilities. "
target: Realvu
RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions.
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closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (YHOO:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
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closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
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closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
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closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
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announced 6/15/2022 via BNC Analysis

Seedtag, will acquire KMTX

synopsis: Seedtag the leader in contextual advertising in EMEA and LATAM, has announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models to optimise and automate performance campaigns.
buyer: Seedtag
Madrid-based Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. "
target: KMTX
KMTX (previously Keymantics) is a French company specialised in building AI models to optimise and automate performance campaigns. KMTX has developed proprietary AI to optimise post-click results based on multiple signals.
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announced 10/14/2021 via BNC Analysis

InMobi, will acquire Appsumer

synopsis: InMobi has signed a definitive agreement to acquire performance London-based insights platform for mobile app advertisers, Appsumer. Their ​platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals along with daily processing of marketing data.
buyer: InMobi
inMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. "
target: Appsumer
Appsumer is a performance London-based insights platform for mobile app advertisers. Their ​platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals along with daily processing of marketing data.
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announced 11/6/2019 via BNC Analysis

Conscience Capital Inc., will acquire HashOff, LLC

synopsis: Conscience Capital Inc. will acquire Hashoff LLC , a privately held artificial intelligence technologies company. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
buyer: Conscience Capital Inc. (TSXV:DGTL.P:$3.31)
As a Toronto Venture Stock Exchange listed capital pool company, Conscience Capital seeks to acquire, fund, accelerate and optimize a diversified investment portfolio of rapid growth stage companies. "
target: HashOff, LLC
Hashoff is an enterprise level advertising technology company with proprietary AI software. Hashoff's flagship solutions; "IAM" and "Create Marketplace" allow brands to; scan, identify, profile, prequalify, geo-locate, connect and command, top ranked social media content creators, in real time.
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announced 11/24/2017 via Market Wire

Adacus, will acquire Canned Banners, LLC

synopsis: Adacus, a Thunder Industries company, has announced it has entered into a definitive agreement to acquire the assets of Canned Banners, a company specializing in dynamic display ads for brands, agencies, and DSPs. Canned Banners builds intelligent, responsive ads that let clients tailor the message to the viewer and put their customer data to work.
buyer parent: Thunder Industries
buyer: Adacus
For advertisers and their agencies, Adacus is the leading creative targeting and analytics platform built upon machine learning and AI. The Adacus platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization. "
target: Canned Banners, LLC
Canned Banners specializes in agency-quality HTML5 display ad creative that’s mobile- and tablet-ready out of the box. Canned Banners builds intelligent, responsive ads that let clients tailor the message to the viewer and put their customer data to work.
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closed 9/14/2017 via Market Wire

Thunder Industries, acquired Adacus

synopsis: Thunder, the original and leading Creative Management Platform (CMP), has acquired Adacus, an advanced AI and machine learning company with a predictive creative targeting and analytics platform. Adacus's platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization.
buyer: Thunder Industries
Thunder is the only Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder’s clients build creatives at incredible agility and scale without having to sacrifice ad quality, branding, or pixel perfection. "
target: Adacus
For advertisers and their agencies, Adacus is the leading creative targeting and analytics platform built upon machine learning and AI. The Adacus platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization.
price ($mm)
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announced 2/10/2021 via BNC Analysis

Walmart, will acquire Thunder Industries

synopsis: Walmart, the largest retailer in the world, will acquire Thunder Industries, a creative management platform for producing and scaling ads. Thunder enables brands to produce, review, approve, and track ads across display, video, social, audio, and native in one easy interface.
buyer: Walmart (WMT:$572,754.00)
Walmart is the largest retailer in the world. Each week, nearly 265 million customers and members visit approximately 11,500 stores under 56 banners in 27 countries and eCommerce websites. Walmart employs over 2.2 million associates worldwide. "
target: Thunder Industries
Thunder is a creative management platform for producing and scaling ads. Thunder helps businesses to create better ad experiences for their customers. Their platform enables brands to produce, review, approve, and track ads across display, video, social, audio, and native in one easy interface.
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announced 11/24/2017 via Market Wire

Adacus, will acquire Canned Banners, LLC

synopsis: Adacus, a Thunder Industries company, has announced it has entered into a definitive agreement to acquire the assets of Canned Banners, a company specializing in dynamic display ads for brands, agencies, and DSPs. Canned Banners builds intelligent, responsive ads that let clients tailor the message to the viewer and put their customer data to work.
buyer parent: Thunder Industries
buyer: Adacus
For advertisers and their agencies, Adacus is the leading creative targeting and analytics platform built upon machine learning and AI. The Adacus platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization. "
target: Canned Banners, LLC
Canned Banners specializes in agency-quality HTML5 display ad creative that’s mobile- and tablet-ready out of the box. Canned Banners builds intelligent, responsive ads that let clients tailor the message to the viewer and put their customer data to work.
price ($mm)
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closed 9/14/2017 via Market Wire

Thunder Industries, acquired Adacus

synopsis: Thunder, the original and leading Creative Management Platform (CMP), has acquired Adacus, an advanced AI and machine learning company with a predictive creative targeting and analytics platform. Adacus's platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization.
buyer: Thunder Industries
Thunder is the only Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder’s clients build creatives at incredible agility and scale without having to sacrifice ad quality, branding, or pixel perfection. "
target: Adacus
For advertisers and their agencies, Adacus is the leading creative targeting and analytics platform built upon machine learning and AI. The Adacus platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 2/10/2021 via BNC Analysis

Walmart, will acquire Thunder Industries

synopsis: Walmart, the largest retailer in the world, will acquire Thunder Industries, a creative management platform for producing and scaling ads. Thunder enables brands to produce, review, approve, and track ads across display, video, social, audio, and native in one easy interface.
buyer: Walmart (WMT:$572,754.00)
Walmart is the largest retailer in the world. Each week, nearly 265 million customers and members visit approximately 11,500 stores under 56 banners in 27 countries and eCommerce websites. Walmart employs over 2.2 million associates worldwide. "
target: Thunder Industries
Thunder is a creative management platform for producing and scaling ads. Thunder helps businesses to create better ad experiences for their customers. Their platform enables brands to produce, review, approve, and track ads across display, video, social, audio, and native in one easy interface.
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closed 11/3/2010 via Market Wire

HaiVision Network Video, acquired CoolSign

synopsis: Haivision, the leading provider of end-to-end H.264 IP video solutions, announces that it has acquired the assets of CS Software Holdings, LLC, including the CoolSign product technology. CoolSign, a veteran player in the digital signage market, provides comprehensive software solutions for mission critical enterprise-ready signage deployments.
buyer: HaiVision Network Video
Haivision Network Video is a private company and a world leader in delivering the most advanced and intelligent IP video networking and digital signage technology. "
target: CoolSign
CoolSign is a true pioneer in delivering business-class software solutions for the rapidly emerging digital signage and digital out of home sectors, with more than a decade in the business and high profile client deployments around the globe.
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closed 4/16/2014 via BNC Analysis

Webedia SAS, acquired OverBlog

synopsis: Long-standing blogging platform OverBlog has been acquired by Webedia, a French online media company. OverBlog gives bloggers a platform for their unique and wildly diverse blogs. The company offers bloggers the option to display ads on their blogs. They then share any revenues from these ads with the bloggers.
buyer parent: Fimalac SA
buyer: Webedia SAS
Webedia SAS operates as a website publisher. It is the 10th largest French media company on the internet. It hosts a number of websites such as PurePeople, PureTrend, Purefans, Shopoon, Dailyconso, and Onlydesign. "
target: OverBlog
OverBlog gives bloggers a platform for their unique and wildly diverse blogs. OverBlog offers bloggers the option to display ads on their blogs. They then share any revenues from these ads with the bloggers.
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closed 3/2/2006 via

AGS Capital LLC, purchased a minority stake in DeskPort Technologies, LLC

synopsis: AGS Capital LLC has acquired an interest in DeskPort Technologies, LLC, developer of the popular USA TODAY MileTracker(TM), DeskPort(TM), and other client-based Internet portals. These branded desktop applications, are becoming an increasingly popular way for companies to provide valuable services while creating ad revenue to DeskPort.
buyer: AGS Capital LLC
AGS Capital LLC is an Indianapolis based company that invests, owns, and provides capital and financial resources to numerous companies in the USA and Canada, AGS is a solutions company. "
target: DeskPort Technologies, LLC
Founded in 2004 by Harris Turner and Michael Hoeffner, DeskPort Technologies, LLC, builds feature-and-function-packed branded desktop applications (BDA's) -- profile-driven Internet portals that reside on users' computer desktops.
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closed 10/3/2012 via BNC Analysis

Videology, Inc., acquired Lucidmedia Networks, Inc.

synopsis: Videology, a market-leading digital advertising platform and solutions provider specializing in video, announced that it has acquired LucidMedia, a digital advertising management platform specializing in display and rich media campaigns.
buyer: Videology, Inc.
Videology is an online video advertising platform that enables advertisers to eliminate waste and improve performance by connecting brands with specific audiences, while concentrating on the advertiser’s objective. "
target: Lucidmedia Networks, Inc.
LucidMedia is the most comprehensive and transparent digital advertising management platform for targeting and optimizing display campaigns. The company is based in Reston, VA.
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closed 11/3/2022 via BNC Analysis

Epsilon, acquired Retargetly

synopsis: Epsilon, a global advertising and marketing technology company and part of Publicis Groupe, announced the launch of its Latin America operations with the acquisition of Retargetly, a leading data and technology company. Retargetly is a Buenos Aires-based AdTech company that works with more than 250 clients in Latin America
buyer parent: Publicis Groupe SA
buyer: Epsilon
Epsilon is an all-encompassing global marketing innovator. They provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. "
target: Retargetly
Retargetly is a Buenos Aires-based AdTech company that works with more than 250 clients in Latin America to help them power their first party data, reach the right customers across all digital channels, and monetize their media and data assets.
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closed 6/22/2022 via BNC Analysis

Magnum Capital Industrial Partners, acquired SunMedia Advertising Technology Group

synopsis: The venture capital entity (private equity) Magnum Capital finalizes the purchase of the advertising technology group SunMedia. SunMedia is the largest AdTech in Spain, leader in Spanish speaking countries with a global reach, which specializes in video, native and performance.
buyer: Magnum Capital Industrial Partners
Founded in 2006, Magnum Capital Industrial Partners are one of the largest private equity firms focused in Spain and Portugal (Iberia). The firm invests in mid-to-upper middle market Iberian companies, with the objective of creating value by building stronger, better companies. "
target: SunMedia Advertising Technology Group
SunMedia is the largest AdTech in Spain, leader in Spanish speaking countries with a global reach, which specializes in video, native and performance. SunMedia offers brands and agencies multiple digital solutions which include video, native, lead generation, pure performance, among others.
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closed 3/2/2016 via BusinessWire

Time Inc., acquired Viant Technology Inc

synopsis: Time Inc., one of the world's leading media companies, announced that it has completed the acquisition of Viant Technology Inc. Viant is the premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform.
buyer: Time Inc. (NYSE:TIME:$2,884.00)
Time Inc. is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. "
target: Viant Technology Inc
Viant is the premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. The Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users.
price ($mm)
$155
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closed 10/8/2014 via PR Web

Zenovia Exchange, acquired AdJuggler

synopsis: Zenovia Digital Exchange Corporation announced it has acquired AdJuggler, Inc., a leading ad server and programmatic-enabled supply-side platform (SSP). AdJuggler’s publisher-centric technology will be combined with Zenovia’s global exchange, along with its recently acquired Brandscreen demand-side media buying platform (DSP).
buyer: Zenovia Exchange
Zenovia Exchange oversees auctions for more than 500 billion user requests each month across its globally owned and operated network. The exchange provides real-time media buyers with ad requests enriched with user segmentation data, brand-safe context, and filtered for fraud – at scale.. "
target: AdJuggler
AdJuggler, Inc. is a leading digital ad serving and supply-side platform for publishers, media companies, and ad networks. The platform provides a full-featured campaign and inventory management system for display, mobile, and video, as well as its Exchange Media Program.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/20/2008 via PR Newswire

MediaBank, LLC, acquired Mediaplex

synopsis: Furthering its leadership position, MediaBank, a leading provider of integrated technology solutions designed to enable marketers and agencies to better manage the end-to-end media buying process, announced the acquisition of Mediaplex Systems, Inc., a technology division within ValueClick, Inc.
buyer: MediaBank, LLC
Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank’s comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. "
target parent: ValueClick, Inc.
target: Mediaplex
Mediaplex provides technology and services that help advertisers, agencies and publishers manage their interactive and traditional advertising activities. Mediaplex's complete suite of technology solutions includes MOJO Adserver, MOJO Mail, MOJO Publisher, and the AdVault suite of products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/25/2018 via BusinessWire

AT&T, acquired AppNexus

synopsis: AT&T has acquired AppNexus, a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate and transform their businesses.
buyer: AT&T (T:$168,864.00)
AT&T Inc. helps millions around the globe connect with leading entertainment, mobile, high-speed Internet and voice services. They’re the world’s largest provider of pay TV. They offer the best global coverage of any U.S. wireless provider. "
target: AppNexus
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate and transform their businesses.
price ($mm)
$1,600
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/15/2015 via PR Newswire

AppNexus, will acquire RealMedia Latin America

synopsis: AppNexus, the world's leading independent ad tech company, announced its accelerated activity in Latin America markets with an agreement to acquire RealMedia Latin America (RMLA), one of the continent's preeminent advertising technology companies.
buyer: AppNexus
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate and transform their businesses. "
target: RealMedia Latin America
Founded in 2002, RealMedia Latin America offers marketing and technology solutions to online advertisers and publishers. The company is able to focus on fine-tuning local solutions for a customer's marketplace with its deep knowledge of the Latin American advertising space and industry experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/17/2014 via PR Newswire

The Rubicon Project, acquired iSocket, Inc.

synopsis: Rubicon Project, a leader in advertising automation announced it is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisition of iSocket. iSocket is a technology platform purpose-built to simplify the buying and selling of inventory.
buyer: The Rubicon Project (RUBI:$468.41)
The Rubicon Project is the leading advertising technology company for the comScore 500. The company was founded in 2007 with a mission to automate buying and selling for the $50 billion digital advertising market. "
target: iSocket, Inc.
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy.
price ($mm)
$9.57
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/24/2014 via BNC Analysis

EatAds PTE LTD., acquired Monitorly.in

synopsis: Singapore-based startup EatAds, a marketplace for the buying and selling of outdoor advertising space in Asia and Europe, has acquired a little-known Indian startup called Monitorly. The company provides its clients with a tool that monitors outdoor ads, collects data, and provides proof of posting.
buyer: EatAds PTE LTD.
EatAds is the leading platform for Outdoor & Out-of-Home advertising space. Their platform & mobile solutions help businesses manage their Out-Of-Home sites, simplify & grow their business. Their service provides the latest web & mobile technologies for information sharing & better decision-making. "
target: Monitorly.in
Monitorly provides its clients with a tool that monitors outdoor ads, collects data, and provides proof of posting. The company is headed up by Rahul Chidgopkar in Mumbai.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/9/2010 via Market Wire

KIT digital, Inc., acquired Accela Communications

synopsis: KIT digital, Inc., the leading global provider of video asset management solutions (VAMs) for multi-screen IP-based delivery, has acquired Accela Communications, Inc., a privately-held provider of on-demand, video-based enablement and measurement tools.
buyer: KIT digital, Inc. (:$214.93)
KIT digital, Inc. is a global provider of proprietary IP-based video distribution technologies and video-centric interactive marketing solutions. KIT digital works closely with consumer brands, content providers and telcos to maximize the value of video content via the Internet and mobile networks. "
target: Accela Communications
Accela Communications is a marketing technology company that provides software and services to produce, deliver and measure interactive, IP-based video communications across a wide range of industries including healthcare, information technology, financial services and marketing services.
price ($mm)
$6.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/26/2007 via PR Newswire

Microsoft Business Solutions, will acquire AdECN, Inc.

synopsis: Microsoft Corp. has agreed to acquire AdECN, Inc., an advertising exchange platform company based near Santa Barbara, Calif. AdECN's technology serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling display advertising.
buyer parent: Microsoft Corporation
buyer: Microsoft Business Solutions (:$0.00)
Microsoft Business Solutions, the software giant's enterprise software division, offers a wide range of software applications for small and midsized businesses. "
target: AdECN, Inc.
AdECN is the only real-time, auction-based, neutral exchange for buying and selling online display advertising. AdECN, Inc. is a privately held, venture-backed company based in Santa Barbara, California.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/17/2007 via BusinessWire

Advertising.com, acquired ADTECH AG

synopsis: AOL has acquired a controlling interest in ADTECH AG, a leading international online ad-serving company based in Frankfurt, Germany. ADTECH will operate as an independent and majority-controlled subsidiary of AOL’s Advertising.com division.
buyer parent: Time Warner, Inc.
buyer: Advertising.com
Advertising.com, a wholly owned subsidiary of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. "
target: ADTECH AG
ADTECH AG is a leading international digital marketing solutions company. Its flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/22/2007 via BusinessWire

Fox Interactive Media, Inc., acquired Strategic Data Corporation

synopsis: Fox Interactive Media, a division of News Corp, announced that it has completed the acquisition of interactive advertising technology company, Strategic Data Corporation. SDC's advanced, proprietary technology is designed to optimize the delivery of online advertising.
buyer parent: The News Corporation Limited
buyer: Fox Interactive Media, Inc.
A division of News Corporation, Fox Interactive Media (FIM) offers a global, border-free online network that caters to consumers by giving them the platform and tools to express themselves, communicate with each other, and engage with the best music, TV, film, sports, information and more. "
target: Strategic Data Corporation
Since being founded in 2000, Strategic Data Corporation has specialized in developing display ad serving and yield-optimization technology that significantly increases the revenue for its clients. SDC’s clients include large ad networks and publishers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/11/2006 via BusinessWire

Atlas, acquired Accipiter, Inc.

synopsis: Atlas, the technologies business unit of aQuantive, Inc. announced the acquisition of all of the outstanding shares of Accipiter. Accipiter was acquired in exchange for cash consideration of $30.3 million. Accipiter sells ad serving technologies to web publishers in more than 20 countries.
buyer parent: aQuantive, Inc.
buyer: Atlas
The Atlas Digital Marketing Suite pulls your marketing technology together into one integrated center, where you can manage and analyze your online advertising, rich media, search marketing, and website behavior, all in one place. "
target: Accipiter, Inc.
Accipiter has been serving and enriching the digital advertising industry since 1996. Web publishers, media networks and marketers take advantage of Accipiter's innovative ad management, trafficking and behavioral targeting solutions to effectively manage their online advertising revenue.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/27/2006 via

Fast Search & Transfer, Inc., acquired Platefood Limited

synopsis: Fast Search & Transfer the leading developer of search technologies, has signed a definitive agreement to acquire Platefood Limited. FAST has acquired all the remaining shares in Platefood Limited including 19.99% from Schibsted SØK AS and 61.01% from Sensis Pty Ltd for € 8,100,000 in cash.
buyer: Fast Search & Transfer, Inc.
Fast Search & Transfer is a leader in enterprise search solutions, provides businesses and government organizations with the ability to intelligently and dynamically, access, retrieve and analyze information in real time, regardless of data format, structure, or location. "
target: Platefood Limited
Platefood Limited was originally set up to offer online search services and search-based advertising solutions to media and online directories companies.As the market opportunity for online advertising solutions significantly expanded, Platefood’s business model shifted to a software-centric market.
price ($mm)
$8.10*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

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Geography
Matching Companies
Ticker: RUBI
 
 
 
 
 
 
 
 
Magnite
Magnite
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite's technology to monetize content across all screens and formats—including desktop, mobile, audio and CTV. Magnite combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV.
year
2021
rev ($mm)
$468.41
EBITDA ($mm)
$103.99
EBIT ($mm)
($42.89)
Net Income ($mm)
$0.07
Employees
569
  • drill down
  • watch
Ticker: AIM:DOTD
 
 
 
 
 
 
 
 
dotDigital Group PLC
dotDigital Group PLC
dotDigital Group Plc is a leading provider of email marketing and other SaaS related technology services to digital marketing professionals. Dedicated to helping clients grow their businesses online, they continually develop and expand their core product suite to add more value for marketers.
year
2017
rev ($mm)
$42.30
EBITDA ($mm)
$11.31
EBIT ($mm)
$10.66
Net Income ($mm)
$9.46
Employees
238
  • drill down
  • watch
Ticker: AIM:TRMR
 
 
 
 
 
 
 
 
Tremor International Ltd
Tremor International Ltd
Tremor International is a global leader in advertising technologies with operations in more than 60 countries. Tremor International offers digital advertising solutions leveraging the latest video, native, and display technology to reach the most valuable users for every app, service, and brand.
year
2021
rev ($mm)
$290.01
EBITDA ($mm)
$92.63
EBIT ($mm)
$63.63
Net Income ($mm)
$65.12
Employees
564
  • drill down
  • watch
Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
  • drill down
  • watch
Ticker: TTD
 
 
 
 
 
 
 
 
The Trade Desk, Inc.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices.
year
2017
rev ($mm)
$251.52
EBITDA ($mm)
$64.25
EBIT ($mm)
$60.72
Net Income ($mm)
$37.68
Employees
467
  • drill down
  • watch
Ticker: OTCPK:GRCK
 
 
 
 
 
 
 
 
Grey Cloak Tech
Grey Cloak Tech
Grey Cloak develops advanced software to overcome the most costly digital threats. They provide anti-bot software that tracks metrics such as: clicks, impressions, and other online behaviors to identify fraudulent patterns early on in an effort to control and stop it from spreading virally.
year
2016
rev ($mm)
$0.15
EBITDA ($mm)
($0.98)
EBIT ($mm)
($0.99)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Brightcom Group
Brightcom Group
Brightcom Group consolidates Ad-tech, New Media and IoT based businesses across the globe, primarily in the digital eco-system. Clients include leading blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, and more.
year
2021
rev ($mm)
$438.60
EBITDA ($mm)
$135.53
EBIT ($mm)
$104.35
Net Income ($mm)
$78.41
Employees
463
  • drill down
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Ticker: TSXV:SBIO
 
 
 
 
 
 
 
 
Sabio Holdings Inc.
Sabio Holdings Inc.
Sabio Holdings Inc. is a leading provider of Streaming TV analytics, distribution, and monetization solutions validated by performance.
year
2021
rev ($mm)
$24.22
EBITDA ($mm)
$1.25
EBIT ($mm)
$0.34
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: MMZ
 
 
 
 
 
 
 
 
Mooter Media Limited
Mooter Media Limited
Mooter Media Limited develops and provides Internet advertising solutions for publishers and advertisers primarily in Australia.
year
2010
rev ($mm)
$0.19
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.56)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: OTCPK:MFON
 
 
 
 
 
 
 
 
Mobivity
Mobivity
Mobivity helps restaurant and retail brands realize their strategy of growing their business by increasing customer frequency, engagement, and spend.
year
2018
rev ($mm)
$11.78
EBITDA ($mm)
($4.45)
EBIT ($mm)
($4.52)
Net Income ($mm)
Employees
61
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Piksel
Piksel
Piksel people create and manage OTT video monetization solutions for some of the world’s leading media brands: AT&T U-verse, BSkyB, Celcom, Channel 4, Mediaset, Sky Deutschland, Sky Italia, Televisa Mexico, Vodafone and more.
year
2011
rev ($mm)
$214.93
EBITDA ($mm)
$29.04
EBIT ($mm)
$14.12
Net Income ($mm)
Employees
1300
  • drill down
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Ticker: RMKR
 
 
 
 
 
 
 
 
Rainmaker Systems, Inc.
Rainmaker Systems, Inc.
Rainmaker Systems, Inc. is a leading provider of business-to-business sales and marketing services. Our core services include complete lead qualification and management, new product sales, channel enablement, subscription renewals, and service contract sales.
year
2009
rev ($mm)
$47.79
EBITDA ($mm)
($2.43)
EBIT ($mm)
($8.03)
Net Income ($mm)
Employees
950
  • drill down
  • watch
Ticker: ENXTPA:ALWED
 
 
 
 
 
 
 
 
Wedia SA
Wedia SA
Wedia is the most experienced Marketing Resource Management (MRM) software provider to bring creation, customization, and distribution capabilities to all three major content channels: web, print and mobile.
year
2021
rev ($mm)
$20.93
EBITDA ($mm)
$2.18
EBIT ($mm)
$1.98
Net Income ($mm)
$1.14
Employees
81
  • drill down
  • watch
Ticker: OTCPK:FSSN
 
 
 
 
 
 
 
 
FISION
FISION
FISION is a cloud-based digital asset management, marketing automation, and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to create compelling on-brand communications.
year
2020
rev ($mm)
$0.45
EBITDA ($mm)
($2.98)
EBIT ($mm)
($2.99)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: KLTI
 
 
 
 
 
 
 
 
Klaus Technologies, Inc.
Klaus Technologies, Inc.
Klaus Technologies is a provider of digital marketing technology, licensing and related solutions and services. Their experienced team provides advertisers and publishers with online tools which, generate maximum return on investment, reach customers globally.
year
2009
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: CPSE:AGILC
 
 
 
 
 
 
 
 
Agillic
Agillic
Agillic is a Danish software company enabling marketers to maximise the use of data and translate it into relevant and personalised communication establishing strong relations between people and brands.
year
2020
rev ($mm)
$8.39
EBITDA ($mm)
($2.43)
EBIT ($mm)
($2.33)
Net Income ($mm)
Employees
61
  • drill down
  • watch