Like Zodiak Advertising

closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/26/2019 via Company Press Release

ABOUT YOU GmbH, acquired Adference GmbH

synopsis: ABOUT YOU, a Hamburg-based online fashion retailer, has acquired Adference, a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords.
buyer parent: Otto Group GmbH
buyer: ABOUT YOU GmbH
ABOUT YOU is a Hamburg-based online fashion retailer. ABOUT YOU offers a shopping destination where people can discover fashion that really fits their personality from a range of over 1,200 brands. With more than 10 million monthly users, ABOUT YOU is one of the largest fashion platforms in Europe. "
target: Adference GmbH
Adference is a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. Adference uses machine learning to help users make the most out of their campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BNC Analysis

DanAds, acquired Backbone Consulting AB

synopsis: DanAds, a leading provider of digital advertising self-service platforms in Sweden, has acquired Backbone Consulting, a Swedish developer of CRM/order management systems for the media industry. Backbone's main product, Backbone4Media, allows media sales organizations to get more precision in their sales and improve their sales margins.
buyer: DanAds
Founded in 2013, DanAds is a leading provider of digital advertising self-service platforms in Sweden. Their platforms features ad forecasting, one-to-one direct programmatic, targeting options and ad-tools for publishers and advertisers. "
target: Backbone Consulting AB
Backbone Consulting is a Swedish developer of CRM/order management systems for the media industry. Their main product, Backbone4Media, is an end-to-end solution for media sales organizations. Backbone4Media allows organizations to get more precision in their sales and improve their sales margins.
price ($mm)
rev ($mm)
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EV / rev
EV / EBITDA
closed 5/10/2018 via BusinessWire

Amobee, Inc., acquired Videology, Inc.

synopsis: Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands, including Lexus, Kellogg’s, and Airbnb. "
target: Videology, Inc.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, they empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/4/2017 via Company Press Release

Ströer Media, will acquire Yieldlove GmbH

synopsis: Ströer signed the purchase agreement to acquire a majority shareholding in the Hamburg-based start-up Yieldlove, a German optimisation platform for the programmatic marketing of digital web inventories.
buyer: Ströer Media (DB:SAX:$1,814.79)
Ströer Media is a leading provider of online advertising and out-of-home, and offers its advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting new standards for innovation and quality in Europe. "
target: Yieldlove GmbH
Yieldlove helps publishers to more effectively monetize their digital ad inventory. Yieldlove offers a monetization solution which lets all major SSPs (supply-side platforms) compete on the inventory via header bidding.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/19/2017 via PR Newswire

Algomizer, acquired Linkury Ltd.

synopsis: Algomizer, a public company traded on the Tel Aviv Stock Exchange and specializing in the online marketing field, signed an agreement and completed the acquisition of Linkury Ltd., provider of software monetization solutions.
buyer: Algomizer (TASE:ALMO:$0.21)
Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's. Their expert team of developers, analysts and online advertising experts develop innovative algorithmic tools for online advertising campaigns. "
target: Linkury Ltd.
Linkury supplies monetization solutions for software applications and content publishers across web, mobile and desktop. It delivers both B2C products using various user acquisition techniques and B2B platform services in the form of customized monetization tools.
price ($mm)
$11
rev ($mm)
$20
EBITDA ($mm)
EV / rev
0.6x
EV / EBITDA
closed 5/9/2016 via BNC Analysis

FreeWheel, acquired StickyADS.tv

synopsis: Comcast’s FreeWheel online-video division has acquired StickyAds.tv, a French company that provides tools and a private exchange for video publishers to sell ads programmatically.
buyer parent: Comcast Corporation
buyer: FreeWheel
FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Their technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. "
target: StickyADS.tv
StickyADS.tv is a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/13/2015 via PR Newswire

Zealot Networks, acquired AllScreen

synopsis: Zealot Networks, a digital-first media and entertainment company, announced the acquisition of AllScreen, a premium global video syndication company. AllScreen has reinvented how content is distributed across any device with their proprietary video formats and scalable syndication methods.
buyer: Zealot Networks
Zealot Networks, Inc. is a digital-first media and entertainment company poised to lead the next chapter in the ongoing evolution of digital media with its holistic approach to connecting entrepreneurs with brands and like-minded communities. "
target: AllScreen
AllScreen is reinventing video syndication by connecting users with engaging content across every device. AllScreen provides publishers and advertisers premium, scalable video distribution through its breakthrough, propriety syndication platforms.
price ($mm)
$85
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/4/2015 via PR Newswire

Gravity4, acquired adX Search

synopsis: Gravity4, the world's first High-Frequency Marketing OS, announced the acquisition of adX Search AB, one of the industry leading paid search platforms in Europe that focuses on self-serve optimization and real-time bidding. As a part of this acquisition, the Company will integrate adX Search as, G4 Search, within Gravity4's Marketing Cloud.
buyer: Gravity4
Gravity4 is the world's first High-Frequency Marketing OS integrated on one platform. Automation, Simplicity, and Design have been core ingredients in all of the technology it has brought to the marketplace. "
target: adX Search
adX Search provides innovative technology solutions for the increasingly complex search marketing industry. They build leading search advertising software for SEM agencies, media agencies and Internet marketing firms that helps them build and grow their search engine marketing business.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2015 via PR Newswire

Mer Telemanagement Solutions Ltd., acquired Vexigo

synopsis: Mer Telemanagement Solutions Ltd (MTS) announced that it has acquired Vexigo Ltd., a privately-held Israeli-based software company supporting video advertising over the internet and mobile devices, which will continue to operate as a wholly-owned subsidiary of MTS.
buyer: Mer Telemanagement Solutions Ltd. (MTSL:$4.70)
Mer Telemanagement Solutions is a global provider of operations support systems (OSS) for comprehensive telecommunication management and customer care & billing solutions. MTS' OSS is a full-featured customized solution for telecommunications management and customer care & billing. "
target: Vexigo
Vexigo is a global provider of online video advertising software and services delivering compelling results through a propriety in-house technology and an easy-to-use and very effective publishing platform specifically designed for content publishers.
price ($mm)
$4.00
rev ($mm)
$3
EBITDA ($mm)
EV / rev
6.3x
EV / EBITDA
announced 10/20/2014 via Market Wire

Ooyala, will acquire Videoplaza

synopsis: Ooyala announced a definitive agreement to acquire Videoplaza, a leader in video advertising technology and monetization. Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices.
buyer parent: Telstra Corporation Limited
buyer: Ooyala
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala harnesses the power of big data to deliver TV-quality online video experiences globally, across every imaginable device. "
target: Videoplaza
Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by the most successful broadcasters and media companies in Europe and the Asia Pacific region to maximize video monetization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/20/2014 via BNC Analysis

DoubleClick Inc., acquired mDialog

synopsis: Google announced that it has acquired video advertising company mDialog and will incorporate their technology into DoubleClick. The company works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
buyer parent: Google Inc.
buyer: DoubleClick Inc.
DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression. "
target parent: Relay Ventures
target: mDialog
mDialog works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/6/2014 via BNC Analysis

Comcast Corporation, acquired FreeWheel

synopsis: Comcast Corp. has acquired FreeWheel Media Inc. FreeWheel helps media companies deliver ads in Web video. The company’s technology, which is used by traditional TV networks’ websites and online-only outlets, ensures that ads are seen by viewers they are aimed at.
buyer: Comcast Corporation (CMCSA:$104,254.00)
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is a video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. "
target: FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. FreeWheel’s solution set arms content owners and distributors with the tools and services they need to make the most money possible from video content.
price ($mm)
$360
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/6/2013 via BusinessWire

AOL Inc., acquired Adap.tv

synopsis: AOL Inc., a leading global Web services company, announced it has completed its acquisition of Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers.
buyer: AOL Inc. (AOL:$2,569.00)
AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. "
target: Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. It's a unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video.
price ($mm)
$405
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/6/2011 via BusinessWire

24/7 Real Media, Inc., acquired Panache

synopsis: 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®. Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.
buyer parent: WPP Group, plc
buyer: 24/7 Real Media, Inc.
24/7 Real Media, Inc. provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. "
target: Panache
Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2011 via BusinessWire

Adobe Systems Incorporated, acquired Auditude Inc.

synopsis: Adobe Systems Incorporated, announced that it has acquired privately held Auditude Inc., a leader in video ad management and monetization technologies for premium publishers and media companies. Adobe also plans to integrate Auditude with the Adobe Digital Marketing Suite.
buyer: Adobe Systems Incorporated (ADBE:$12,436.30)
For over 25 years, Adobe Systems Incorporated’s award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. "
target: Auditude Inc.
Auditude Inc. is a leader in video ad management and monetization technologies for premium publishers and media companies. It lets premium publishers and media companies efficiently create a high-quality, TV-like, multi-device advertising experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/12/2013 via BNC Analysis

Adslot Pty Ltd., will acquire Facilitate Digital

synopsis: Adslot has announced that it has entered into an agreement to acquire Facilitate Digital, which creates digital advertising and direct marketing solutions that emphasise simplicity, integration and flexibility for agencies, web publishers and marketers worldwide.
buyer: Adslot Pty Ltd. (ADJ:$4.33)
Adslot Pty Ltd. operates an automated auction based advertisement sales platform for display and video/TV advertisement inventory. It offers classifieds advertisement sales solutions for classifieds publishers to sell display advertisements against classifieds search keywords. "
target: Facilitate Digital (FAC:$5.98)
Facilitate Digital creates digital advertising and direct marketing solutions that emphasise simplicity, integration and flexibility for agencies, web publishers and marketers worldwide.
price ($mm)[EV]
$15 [$14]
rev ($mm)
$4
EBITDA ($mm)
EV / rev
3.7x
EV / EBITDA
closed 12/20/2018 via PR Newswire

FreakOut, inc, acquired Playwire Media

synopsis: FreakOut, a global marketing technology company, has acquired Playwire, a global technology company that specializes in maximizing advertising monetization for publishers. Playwire's platform empowers publishers and content providers to effectively encode, manage and deliver video content through a centralized CMS and global, multichannel CDN.
buyer: FreakOut, inc (TSE:6094:$142.75)
FreakOut Holdings, inc. operates as a marketing technology company in Japan and internationally. It offers Demand Side platform, a platform that maximizes the advertisement effectiveness of advertisers. FreakOut Holdings, inc. was founded in 2010 and is based in Tokyo, Japan. "
target: Playwire Media
Playwire is a global technology company that specializes in maximizing advertising monetization for publishers. The Playwire technology platform empowers publishers and content providers to effectively encode, manage and deliver video content through a centralized CMS and global, multichannel CDN.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 10/4/2018 via BNC Analysis

Bright Mountain Media, Inc., will acquire Kubient, Inc.

synopsis: Bright Mountain Media, a digital media holding company, will acquire Kubient, a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer with the right message.
buyer: Bright Mountain Media, Inc. (OTCPK:BMTM:$7.00)
Bright Mountain Media is a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform. Their assets include an ad network, an ad exchange platform and 25 websites (owned and/or managed) that provide content, services and products. "
target: Kubient, Inc.
Kubient is a video advertising technology company which offers a full stack programmatic platform designed to increase publisher revenue and lower advertiser cost. Kubient's platform provides advertisers assurance that they are targeting the right consumer, at the right time, with the right message.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/14/2017 via Market Wire

Thunder Industries, acquired Adacus

synopsis: Thunder, the original and leading Creative Management Platform (CMP), has acquired Adacus, an advanced AI and machine learning company with a predictive creative targeting and analytics platform. Adacus's platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization.
buyer: Thunder Industries
Thunder is the only Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder’s clients build creatives at incredible agility and scale without having to sacrifice ad quality, branding, or pixel perfection. "
target: Adacus
For advertisers and their agencies, Adacus is the leading creative targeting and analytics platform built upon machine learning and AI. The Adacus platform reveals and automates opportunities to drive campaign performance through creative decisioning and optimization.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/23/2019 via PR Newswire

Dynata, will acquire Reimagine Holdings Group

synopsis: Dynata, a global leader in first-party data and data services, announces it has reached an agreement to acquire Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence headquartered in Westport, Connecticut.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the premier global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. "
target: Reimagine Holdings Group
Reimagine is a global leader in data creation for business intelligence, and has redefined the insights industry by acquiring and investing in growth-oriented, technology-enabled service companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/14/2017 via PR Newswire

The Shipyard, acquired TOMORRO\\\ LLC

synopsis: The Shipyard, an independent marketing firm, today announces the acquisition of TOMORRO\\\, an innovation consultancy led by marketing icon Jon Bond – combining the companies' strategic, creative and data-centric talents to address rising demand from businesses seeking to inoculate themselves against Disruption.
buyer: The Shipyard
The Shipyard is an independent marketing consultancy and the first "marketing engineering" firm. It is creating digital transformation for the world's most significant brands- where high velocity content creation meets big data, where competitive strategy meets creative and disruptive advertising. "
target: TOMORRO\\\ LLC
TOMORRO\\\ LLC is a consultancy designed to accelerate brand value through the adoption of the most forward-thinking marketing approaches and technologies. TOMORRO\\\ is an active investor and advisor in ad technology companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Zodiak Advertising


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Zodiak Advertising

Adference GmbH

Backbone Consulting AB

Videology, Inc.

Yieldlove GmbH

Linkury Ltd.

StickyADS.tv

AllScreen

adX Search

Vexigo

Videoplaza

mDialog

FreeWheel

Adap.tv

Panache

Auditude Inc.

Facilitate Digital

Playwire Media

Kubient, Inc.

Adacus

read more

Zodiak Advertising

read more

Zodiak Advertising

read more

Reimagine Holdings Group

TOMORRO\\\ LLC

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