Like DMA Institute

closed 8/15/2018 via PR Newswire

Research Now SSI, acquired DMA Institute

See 2012 Comparable Transactions
synopsis: Research Now SSI, the global leader in digital market research data and data services, has acquired DMA Institute, an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation.
buyer parent: Court Square Capital Partners
buyer: Research Now SSI
Research Now SSI is the world's leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. The company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum. "
 target: DMA Institute
DMA Institute provides an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation. The company's philosophy is to bring full, validated and integrated transparency to sellers and buyers of digital media.
price ($mm)
rev ($mm)
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closed 9/8/2021 via BNC Analysis

WALR Group Ltd, acquired QuenchTec

See 1447 Comparable Transactions
synopsis: ‘ResTech’ company WALR has acquired technology business QuenchTec. QuenchTec has the next generation of market research tools for faster and better decision making. They've developed a range of innovative and adaptive products and services that allow users to grow more and more competitive.
buyer: WALR Group Ltd
Driven by the very best technology and talent in the industry, WALR provides tailored data collection solutions that allow research users the confidence and trust to focus on what makes them successful. "
 target: QuenchTec
QuenchTec has the next generation of market research tools for faster and better decision making. They've developed a range of innovative and adaptive products and services that allow users to grow more and more competitive.
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closed 7/30/2021 via PR Newswire

SOCi, acquired Brandify

See 1873 Comparable Transactions
synopsis: SOCi, the leading all-in-one marketing platform built for multi-location marketers, has acquired Brandify, an industry-leading provider of location-based digital marketing solutions. With the combination, SOCi solidifies its position as the largest localized marketing platform globally, with more than three million locations under management.
buyer: SOCi
SOCi is an award-winning localized marketing platform built specifically for multi-location marketers. SOCi enables top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. "
 target: Brandify
Brandify is a leading provider of location-based digital marketing solutions that helps brands connect to their customers. Brandify does this by capturing data as well as providing strategy and customized solutions to help brands maximize their online presence and drive customers to their locations.
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announced 7/28/2021 via BNC Analysis

Devtorium will be merged with Morebis,

See 3144 Comparable Transactions
synopsis: Devtorium, a SaaS AI company that specializes in market research via machine and deep learning, and Morebis, known for building custom software from venture-backed start-ups to large enterprises, are merging.
buyer: Morebis
Morebis is a full-service provider of software development, UI/UX design, and digital marketing, technology consulting, data services, advanced analytics, and automated & manual QA. Morebis specializes in agile development. "
 target: Devtorium
Devtorium is a SaaS AI company that specializes in market research via machine and deep learning utilizing GPT technology, SWOT and PESTEL analysis via RPA, NLP, neural networking and unsupervised learning.
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closed 5/27/2021 via PR Newswire

HatchBeauty Brands, acquired Trendalytics

See 1515 Comparable Transactions
synopsis: HatchBeauty Brands has acquired Trendalytics, a consumer analytics platform. Trendalytics aggregates millions of signals across search and social platforms and algorithmically identifies the magnitude of consumer trends across the fashion and beauty industries to help its brand and retailer partners make more calculated buying decisions.
buyer: HatchBeauty Brands
HatchBeauty Brands is a beauty and wellness incubator located in Los Angeles. The company is rapidly changing the landscape of brand innovation with a focus on trend democratization. Its current portfolio includes: NatureWell, Found Active, Found, Orlando Pita Play, Baby Phat Beauty, and Lique. "
 target: Trendalytics
Trendalytics is a state-of-the-art analytics platform empowering brands and retailers to drive profitable decisions by aggregating and demystifying predictive data. They leverage billions of signals from Google search, social media, and ecomm market data to predict what to buy and when to buy.
price ($mm)
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closed 3/3/2021 via BusinessWire

Upland Software, acquired BlueVenn

See 3559 Comparable Transactions
synopsis: Upland Software, Inc. has acquired BlueVenn, a leading cloud-based customer data platform (CDP). The BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.
buyer: Upland Software (UPLD:$297.71)
Upland Software is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. "
 target: BlueVenn
BlueVenn provide multi-channel campaign management software. The BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.
price ($mm)
$54
rev ($mm)
EBITDA ($mm)
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closed 12/24/2020 via Company Press Release

Bloomberg L.P., acquired Second Measure

See 1481 Comparable Transactions
synopsis: Bloomberg L.P. has acquired Second Measure, a consumer data analytics company that analyzes billions of anonymized purchases to help investors and businesses gain insight into company performance and consumer behavior. Bloomberg acquires Second Measure’s proprietary analytics for daily tracking and real-time exploration of thousands of companies.
buyer: Bloomberg L.P.
Bloomberg is a global business and financial information and news leader that gives influential decision makers a critical edge by connecting them to a dynamic network of information, people, and ideas. "
 target: Second Measure
Second Measure is a provider of data analytics that deliver insights into company performance and consumer behavior. Using data from anonymized transactions, the company has created self-service analytics products for daily tracking and real-time exploration of 5,200+ public and private companies.
price ($mm)
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closed 9/30/2020 via BNC Analysis

uberall GmbH, acquired SweetIQ

See 1939 Comparable Transactions
synopsis: Uberall will acquire Gannett’s SweetIQ subsidiary. Providing an array of local digital marketing services, the SweetIQ team will join Uberall and become part of a new Montreal hub, the company’s seventh location outside its Berlin headquarters. SweetIQ Analytics Corp. offers a bespoke approach to local marketing.
buyer: uberall GmbH
Uberall enables SMB (Small and Medium Businesses) and enterprise resellers to deliver a superior ‘Near Me’ Brand Experience that mirrors today’s multi-faceted consumer journey — from online discovery to offline sales. "
 target parent: Gannett Co., Inc.
target: SweetIQ
The SweetIQ Analytics Corp. was founded in Montréal, Canada, in 2010. Positioning itself as an e-marketing solution, a location-based marketing analytics and automation company, SweetIQ Analytics Corp. offers a bespoke approach to local marketing, designing campaigns, and search analysis.
price ($mm)
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closed 7/17/2020 via BNC Analysis

Astute Solutions, acquired iPerceptions

See 4832 Comparable Transactions
synopsis: Astute, Inc., a leader in customer engagement software, announced its acquisition of iperceptions, a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience.
buyer: Astute Solutions
Astute's customer and employee engagement software powers smarter CX and delivers invaluable first-party customer data for the world's most innovative brands. The Astute platform makes it easy for companies to engage and delight individual customers across all channels. "
 target parent: XPND
target: iPerceptions
iperceptions is a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience. They are a global leader in Customer Experience Management (CEM) solutions, guiding the world's most respected brands to become customer-centric organizations.
price ($mm)
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closed 2/10/2020 via GlobeNewswire

Ipsos S.A, acquired Askia

See 1482 Comparable Transactions
synopsis: Ipsos has acquired majority stake in Askia, a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
buyer: Ipsos S.A (ENXTPA:IPS:$2,188.97)
Headquartered in France, Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. "
 target: Askia
Askia is a leading survey technology provider to the market research industry. Its high performing tools for collecting, analyzing, reporting and visualizing both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 1/8/2020 via Company Press Release

Ebiquity plc, acquired Digital Decisions B.V.

See 1945 Comparable Transactions
synopsis: Ebiquity plc, a leading independent marketing and media consultancy, announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service. Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
buyer: Ebiquity plc (AIM:EBQ:$90.17)
Ebiquity plc is a leading independent marketing and media analytics consultancy. They partner with the world’s biggest brands – including 70 of the world’s top 100 advertisers – to drive the performance of their marketing investments through greater accountability and powerful analytics. "
 target: Digital Decisions B.V.
Digital Decisions is a digital media monitoring and optimisation service. Launched in 2017, Digital Decisions provides ‘Source Data Monitoring’ – an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend.
price ($mm)
$0.78
rev ($mm)
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closed 12/18/2019 via Company Press Release

Consensus Point, acquired Cipher Systems, LLC

See 1714 Comparable Transactions
synopsis: Consensus Point, a leading global provider of prediction market intelligence and analytics, acquired Cipher Systems, a competitive intelligence consulting firm that supports decision makers around the world. Cipher specializes in hard-to-answer strategic research questions, and can deliver the information you need to make better business decisions.
buyer: Consensus Point
Consensus Point is a leading global provider of prediction market research, analytics, and software to market research firms and Fortune 1000 brands. "
 target: Cipher Systems, LLC
Cipher Systems is a competitive intelligence consulting firm that supports decision makers around the world. Cipher specializes in hard-to-answer strategic research questions, and can deliver the information you need to make better business decisions.
price ($mm)
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closed 11/8/2019 via BusinessWire

Roku, Inc., acquired DataXu, Inc.

See 1939 Comparable Transactions
synopsis: Roku, a TV streaming platform, has acquired dataxu, a company that helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
buyer: Roku, Inc. (:$1,778.39)
Roku, Inc. is a TV streaming platform in the United States that connects users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. "
 target: DataXu, Inc.
dataxu helps marketing professionals use data to improve their advertising. Their software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
price ($mm)
$149
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announced 8/31/2019 via BNC Analysis

Tanla Mobile, will acquire Gamooga

See 3587 Comparable Transactions
synopsis: Tanla Solutions Limited, one of the largest cloud communication providers in the world, will acquire Gamooga, a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS and more.
buyer: Tanla Mobile (BSE:532790:$167.93)
Tanla is one of the largest cloud communication providers in the world. Tanla provides cloud solutions for messaging, voice, and IoT. Their solutions handle over 200 billion business communications annually. Tanla adopts cutting-edge technologies to meet the needs of a diverse clientele. "
 target: Gamooga
Gamooga is a big data and AI driven omni-channel marketing automation platform in India. Gamooga enables businesses to deliver personalized experiences to their users across push notifications, in-app messaging, email, SMS, web push notifications and more.
price ($mm)
$6.78
rev ($mm)
EBITDA ($mm)
EV / rev
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closed 6/5/2019 via BNC Analysis

Sublime, acquired Adledge

See 4140 Comparable Transactions
synopsis: Sublime, a company that creates and delivers performance-based brand ad experiences, has acquired Adledge, a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud.
buyer: Sublime
Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results. "
 target: Adledge
Adledge is a global independent measurement company with transparency for advertising at its heart. It provides solutions for Viewability, Brand Safety and Fraud. Adledge ensures ads are safe, viewed and within the right context on display and videos, across desktops, mobiles or connected TVs.
price ($mm)
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closed 6/26/2019 via GlobeNewswire

Constellation Software, Inc., acquired CAKE

See 1939 Comparable Transactions
synopsis: Constellation Software Inc., a Canadian company that provides market leading software and services, has acquired Cake Software from Accelerize New Media, a multifaceted Internet marketing and customer acquisition company. Cake is a hosted software solution providing real-time analytics and tracking for online marketing campaigns.
buyer: Constellation Software, Inc. (TSX:CSU:$4,519.00)
Headquartered in Canada, Constellation Software provides market leading software and services. Their mission is to acquire, manage and build market-leading software businesses that develop specialized, mission-critical software solutions to address the specific needs of our particular industries. "
 target parent: Accelerize New Media, Inc.
target: CAKE
Cake is a hosted software solution providing real-time analytics and tracking for online marketing campaigns. Their software provides advertisers, publishers and lead generators with a scalable platform developed with innovative technology.
price ($mm)
$20
rev ($mm)
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closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

See 3594 Comparable Transactions
synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
 target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
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closed 1/11/2019 via BNC Analysis

Next 15, acquired Planning-Inc Limited

See 3796 Comparable Transactions
synopsis: Next Fifteen Communications plc has announced the acquisition of predictive analytics and data marketing business Planning-Inc. It is a UK-based marketing, data and technology agency which will continue to operate as an independent brand as part of the Next Fifteen Network.
buyer: Next 15 (AIM:NFC:$444.63)
Next 15 is a communications business in London. The Group incorporates 19 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications. "
 target: Planning-Inc Limited
UK-based Planning-Inc is a predictive analytics and data-marketing business. Planning-Inc designs and builds award-winning data platforms for the biggest, most respected brands around and make best-in-breed marketing happen.
price ($mm)
$8.05
rev ($mm)
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closed 12/6/2018 via Company Press Release

Aberdeen, acquired The Big Willow

See 1940 Comparable Transactions
synopsis: Aberdeen, provider of intent-based marketing and sales solutions, has acquired The Big Willow, the leader in buyer intent data science and intent-targeted digital advertising. The Big Willow gives companies first advantage by revealing Buyer Intent from daily web interactions.
buyer parent: Halyard Capital
buyer: Aberdeen
Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Their intent data is the largest scale, most accurate and highly targeted in the market. "
 target: The Big Willow
The Big Willow gives companies first advantage by revealing Buyer Intent from daily web interactions, putting users in front of clients who are most interested in purchasing products. Their proprietary technology reveals net new accounts, scores prospects, and serves ads targeted to their stage.
price ($mm)
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closed 10/18/2018 via Company Press Release

Mintent Software Corp., acquired gShift Labs

See 3682 Comparable Transactions
synopsis: Mintent Software Corp, a Canadian provider of project management tools for marketers, has acquired gShift, a leading provider of web presences analytics data and reporting for brands and digital agencies. gShift’s platform helps brands and agencies efficiently understand and improve on the impact and engagement of a content across its web presence.
buyer: Mintent Software Corp.
Mintent is a Canadian provider of project management tools for marketers. Focused on content marketing, their platform allows marketing teams to plan, produce, publish and measure their marketing content in one place. Mintent helps marketers to achieve higher returns on their content investment. "
 target: gShift Labs
gShift’s industry leading Web Presence Analytics Software platform helps brands and agencies efficiently understand and improve on the impact and engagement of a content across its web presence. gShift’s software has been collecting and storing web presence and SEO data since 2009.
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closed 8/15/2018 via PR Newswire

Research Now SSI, acquired DMA Institute

See 2012 Comparable Transactions
synopsis: Research Now SSI, the global leader in digital market research data and data services, has acquired DMA Institute, an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation.
buyer parent: Court Square Capital Partners
buyer: Research Now SSI
Research Now SSI is the world's leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. The company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum. "
 target: DMA Institute
DMA Institute provides an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation. The company's philosophy is to bring full, validated and integrated transparency to sellers and buyers of digital media.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 8/4/2021 via PR Newswire

Dynata, acquired inBrain.ai

See 73 Comparable Transactions
synopsis: Dynata has acquired inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata's mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: inBrain.ai
inBrain.ai is a people-based insights and survey monetization platform that connects and rewards real people to surveys designed for them. inBain.ai facilitates research for market research firms and brands by connecting them to consumers on monetizable mobile applications.
price ($mm)
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closed 9/17/2020 via PR Newswire

Dynata, acquired CrowdLab Limited

See 2221 Comparable Transactions
synopsis: Dynata has acquired UK-based CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within its Dynata Insights Platform.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the world's largest first-party data and insights platform. With a reach of over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. "
 target: CrowdLab Limited
UK-based CrowdLab is a digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends. CrowdLab helps brands understand how customers experience life, brands, products and services, sharing instantaneous contextualized insights through an engaging digital platform.
price ($mm)
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closed 8/12/2020 via PR Newswire

Dynata, acquired Sharpr

See 4462 Comparable Transactions
synopsis: Dynata, the world's largest first-party data and insights platform, has acquired Sharpr, a leading knowledge management, content syndication and publishing platform. Sharpr's AI surfaces appropriate content to users and makes search for knowledge relevant, efficient and easy to use, which allows users to create and implement new insights.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the premier global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. "
 target: Sharpr
Sharpr is a leading knowledge management, content syndication and publishing platform. Sharpr's artificial intelligence surfaces appropriate content to users and makes search for knowledge relevant, efficient and easy to use, which allows users to create and implement new insights.
price ($mm)
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announced 1/23/2019 via PR Newswire

Dynata, will acquire Reimagine Holdings Group

See 483 Comparable Transactions
synopsis: Dynata, a global leader in first-party data and data services, announces it has reached an agreement to acquire Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence headquartered in Westport, Connecticut.
buyer parent: Court Square Capital Partners
buyer: Dynata
Dynata is the premier global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. "
 target: Reimagine Holdings Group
Reimagine is a global leader in data creation for business intelligence, and has redefined the insights industry by acquiring and investing in growth-oriented, technology-enabled service companies.
price ($mm)
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closed 8/15/2018 via PR Newswire

Research Now SSI, acquired DMA Institute

See 2012 Comparable Transactions
synopsis: Research Now SSI, the global leader in digital market research data and data services, has acquired DMA Institute, an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation.
buyer parent: Court Square Capital Partners
buyer: Research Now SSI
Research Now SSI is the world's leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. The company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum. "
 target: DMA Institute
DMA Institute provides an independent SaaS Enterprise Solution that is designed to bring full transparency to the digital media measurement and effect validation. The company's philosophy is to bring full, validated and integrated transparency to sellers and buyers of digital media.
price ($mm)
rev ($mm)
EBITDA ($mm)
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announced 10/12/2017 via PR Newswire

Survey Sampling International will be merged with Research Now Group, Inc.,

See 333 Comparable Transactions
synopsis: Research Now Group, Inc., a global leader in digital research data for better insights and business decisions, announced that they have signed a merger agreement with Survey Sampling International (SSI), a premier global provider of data solutions and technology for consumer and business-to-business survey research.
buyer parent: Court Square Capital Partners
buyer: Research Now Group, Inc.
Research Now Group, Inc., is a global leader in digital research data for better insights and business decisions. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients. "
 target parent: HGGC, LLC
target: Survey Sampling International
Survey Sampling International (SSI) is a premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings.
price ($mm)
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

See 50 Comparable Transactions
synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
 target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
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announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

See 49 Comparable Transactions
synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
 target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
price ($mm)
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announced 5/11/2011 via Market Wire

e-Rewards, Inc., will acquire Conversition Strategies

See 44 Comparable Transactions
synopsis: e-Rewards, Inc. has reached an agreement to acquire Conversition Strategies, a pioneer in the Social Media Research industry. Its primary, EvoListen, collects data sourced from online social media outlets, filters the data collected, utilizes scientific sampling and weighting to report the results, and then formats it into quantitative data sets.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting. With over 1000 employees worldwide, it operates a strong portfolio of brands including Research Now, e-Miles, and Peanut Labs. "
 target: Conversition Strategies
Conversition Strategies is an online social media data collection company based in Toronto, Canada. Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data.
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closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

See 3 Comparable Transactions
synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
 target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
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announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

See 85 Comparable Transactions
synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
 target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
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closed 4/3/2019 via Company Press Release

ResearchBods merged with STRAT7,

See 50 Comparable Transactions
synopsis: UK's specialist data and analytics agency ResearchBods, is now a part of STRAT7 – a new UK group backed by Horizon Capital that will help businesses and brands extract and interpret customer insights to create powerful data driven strategies.
buyer parent: Horizon Capital
buyer: STRAT7
UK’s STRAT7 is an inspired partnership of data, insight analytics and strategy specialists. STRAT7 was created to help brands overcome the challenges of capturing consumer data seamlessly and harnessing the insights to evolve strategies and make game-changing business decisions. "
 target: ResearchBods
UK's ResearchBods is a creative and forward thinking company with vast experience within market research. They help brands, businesses and organisations understand and engage with their customers, stakeholders or employees through access panels, insight communities and digital research solutions.
price ($mm)
rev ($mm)
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announced 12/17/2018 via BusinessWire

Verint Systems Inc., will acquire ForeSee

See 3783 Comparable Transactions
synopsis: Verint Systems Inc., a leader in Actionable Intelligence solutions, is to acquire ForeSee. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
buyer: Verint Systems Inc. (NasdaqGS:VRNT:$1,255.80)
Verint is a leader in Actionable Intelligence solutions with a focus on customer engagement optimization, security intelligence, and fraud, risk and compliance. Organizations in more than 180 countries count on intelligence from Verint solutions to make more informed, effective and timely decisions."
 target: ForeSee
ForeSee® helps companies grow by listening to what matters most—customer voices. ForeSee voice of the customer (VoC) software solutions are designed for business impact, to measure and benchmark a 360-degree view of the customer across every touchpoint in digital, location, and contact center.
price ($mm)[EV]
$65 [$65]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/22/2016 via BNC Analysis

STR Global, Ltd., acquired LJ Research Limited

See 62 Comparable Transactions
synopsis: STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency. The company specialises in analysing customer feedback and is a leading provider of key data and specialised insights to the tourism, travel and hospitality industry.
buyer: STR Global, Ltd.
STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. They offer standard reports and customized data sets that help forecast market performance and supply and demand dynamics. "
 target: LJ Research Limited
LJ Research is a full-service market research agency undertaking quantitative and qualitative market research. They’re experts in analysing customer feedback and delivering actionable insights. They are used to applying quantitative methods in online, face-to-face, or self-completion questionnaires.
price ($mm)
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closed 2/10/2016 via Company Description

GfK Group, acquired Netquest

See 56 Comparable Transactions
synopsis: GfK, the trusted source of relevant market and consumer information, has acquired Netquest, an independent online field provider for the market research sector in Spain, Portugal and Latin America.
buyer: GfK Group (XTRA:GFK:$1,759.04)
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. "
 target: Netquest
Founded in Barcelona in 2001, Netquest is an independent online field provider for the market research sector in Spain, Portugal and Latin America. They have more than 400,000 consumers willing to give their opinion in 21 countries, and the latest technology in order to manage and survey them.
price ($mm)
rev ($mm)
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closed 3/18/2015 via Market Wire

Court Square Capital Partners, acquired Research Now Group, Inc.

See 50 Comparable Transactions
synopsis: Research Now Group, Inc. announced that Court Square Capital Partners, a leading private equity firm, has completed its previously announced acquisition of the company. Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.
buyer: Court Square Capital Partners
Court Square is one of the most experienced teams in the private equity industry. Since 1979, the team has made over 200 investments including several landmark transactions and has developed numerous businesses into leaders in their respective markets. "
 target: Research Now Group, Inc.
Research Now Group, Inc. is the leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels and other media technologies.
price ($mm)
rev ($mm)
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closed 3/11/2015 via BNC Analysis

OnePoll Limited, acquired 2Brewarded

See 56 Comparable Transactions
synopsis: In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed. Founded in 2013, 2Brewarded runs short surveys on behalf of brands and organisations, offering panellists points which can be redeemed for cash.
buyer parent: SWNS Media Group
buyer: OnePoll Limited
OnePoll conducts surveys, hold online discussions, offer a range of reporting solutions, build research communities, write compelling reports, and get their clients press and digital exposure, and much more. "
 target: 2Brewarded
Founded in 2013, 2Brewarded runs online surveys on behalf of brands and organisations of all shapes and sizes. For every survey users complete, they will receive credits, and 2Brewarded will pay cash straight into their PayPal or bank account when their credits reach just £20.
price ($mm)
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announced 7/17/2014 via BusinessWire

Rakuten Inc., will acquire AIP Corporation

See 188 Comparable Transactions
synopsis: Rakuten, Inc. announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation, a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares.
buyer: Rakuten Inc. (TSE:4755:$13,427.32)
Rakuten, Inc. is one of the world's leading Internet service companies. They provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. "
 target: AIP Corporation
AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects.
price ($mm)
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closed 12/23/2013 via BusinessWire

Answers Corporation, acquired ForeSee

See 4021 Comparable Transactions
synopsis: Answers Corporation, a leading provider of cloud-based solutions that enhance customer acquisition and brand engagement, announced it has acquired ForeSee Results, Inc., the leader in customer experience analytics.
buyer parent: Summit Partners
buyer: Answers Corporation
Established in 1998, Answers Corporation is the industry’s top destination for Q&A content. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. "
 target: ForeSee
ForeSee Results, Inc. provides online customer satisfaction measurement solutions in the US and internationally. The company enables organizations to understand how improvements to customer satisfaction lead to profitable behaviors.
price ($mm)
rev ($mm)
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closed 12/9/2011 via BNC Analysis

GfK Group, acquired Knowledge Networks Inc.

See 50 Comparable Transactions
synopsis: GfK, one of the largest market research companies in the world, has acquired US-based consumer specialist Knowledge Networks. Founded in 1998, Knowledge Networks provides online research solutions including KnowledgePanel, which claims to offer a ‘truly representative’ sample of the US population.
buyer: GfK Group (XTRA:GFK:$1,759.04)
The GfK Group is one of the largest market research companies in the world. GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Its services are divided into three sectors: Custom Research, Retail and Technology and Media. "
 target: Knowledge Networks Inc.
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy. It specializes in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
price ($mm)
rev ($mm)
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EV / EBITDA
closed 10/6/2009 via PR Newswire

Knowledge Networks, acquired Dimestore Media, Inc.

See 50 Comparable Transactions
synopsis: Knowledge Networks has acquired Dimestore Media, whose unique, proprietary technology enables marketers to measure the effectiveness of digital advertising by adding engaging surveys to online content as consumers engage in various digital media across the Internet.
buyer: Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems. They work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. "
 target: Dimestore Media, Inc.
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 6/27/2018 via Company Press Release

Critical Mix, Inc., acquired UBMobile

See 49 Comparable Transactions
synopsis: Critical Mix, a premier global data and insights company, acquired UBMobile, a mobile-first consumer insights technology and services company. UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
buyer: Critical Mix, Inc.
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on their simplified solutions to help them innovate and grow. "
 target: UBMobile
UBMobile is a mobile-first consumer insights technology and service company. Using modern technologies, UBMobile captures stated and observed consumer data to improve marketing decision making. Their LifeTap app helps to reach consumers to deliver more representative audiences and reliable insights.
price ($mm)
rev ($mm)
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EV / EBITDA
announced 5/8/2012 via Market Wire

e-Rewards, Inc., will acquire iPinion, LLC

See 49 Comparable Transactions
synopsis: e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, announced it has reached an agreement to acquire the business of iPinion, LLC. Founded in early 2010, iPinion is a fast-growing, global leader in the mobile research market having released its enterprise platform in June 2011.
buyer: e-Rewards, Inc.
e-Rewards, Inc. provides permission based digital data collection and reporting services worldwide. It offers online sampling and survey data collection services ranging from programming and hosting to sample delivery and scripting to online reporting for various research projects. "
 target: iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/6/2011 via BusinessWire

Knowledge Networks, acquired Cada Cabeza

See 2 Comparable Transactions
synopsis: Knowledge Networks has acquired Garcia Research Associates, a firm known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. The acquisition of Cada Cabeza, along with KnowledgePanel LatinoSM and the National Shopper Lab, strengthens KN’s ability to reach U.S. Hispanic segments.
buyer: Knowledge Networks
Knowledge Networks is passionate about research in packaged goods, retail, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything it does. "
 target: Cada Cabeza
Garcia Research Associates is a firm well known for its thoughtful approaches to measuring the growing influence of Latinos on commerce and society in the U.S. Its Cada CabezaSM survey panel provides high respondent engagement and expert bilingual support.
price ($mm)
rev ($mm)
EBITDA ($mm)
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EV / EBITDA
closed 1/3/2012 via Capital IQ

SurveyMonkey.com, TPG Growth, acquired MarketTools Inc.

See 3038 Comparable Transactions
synopsis: TPG Growth, the middle market and growth equity investment platform of TPG, and SurveyMonkey, the leader in web-based survey solutions, announced they have entered into a definitive agreement to acquire MarketTools, Inc., a leading provider of software and services for market research and enterprise feedback management.
buyer: TPG Growth
buyer: SurveyMonkey.com (NasdaqGS:SVMK:$276.92)
TPG Growth is a principal investment firm specializing in early stage, growth capital, and leveraged buyouts investments. The firm primarily invests in the technology, life sciences, biotechnology, renewable energy, and retail sectors. "
 target parent: Ticonderoga Capital Inc.
target: MarketTools Inc.
MarketTools is the leading provider of software and services for enterprise feedback management and market research. It is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/10/2008 via PR Newswire

ZM Capital, will purchase Internet survey solutions from Greenfield Online, Inc.

See 66 Comparable Transactions
synopsis: Microsoft Corp. and Greenfield Online Inc. announced that in connection with the acquisition agreement between the two companies, Microsoft has signed an agreement to sell the Greenfield Online Internet survey solutions business to ZM Surveys LLC, an entity affiliated with ZM Capital L.P., a private equity investment partnership.
buyer parent: ZelnickMedia
buyer: ZM Capital
ZM Capital is a private equity investment partnership focused on entertainment and media investments. The partners have extensive experience investing in the marketing services, business information, advertising, interactive entertainment, direct marketing, recorded music, film and television. "
 seller parent: Microsoft Corporation
seller: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/20/2021 via Company Press Release

The Kantar Group, will acquire Numerator

See 52 Comparable Transactions
synopsis: UK-based Kantar will acquire Numerator, a tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over 1 million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
buyer parent: Bain Capital
buyer: The Kantar Group
UK-based Kantar is the world’s leading data-driven analytics and brand consulting group. Kantar works alongside clients to create strategies that improve brand awareness, attract more consumers, increase brand penetration, create financial success, and grow peoples’ confidence in public services. "
 target parent: Vista Equity Partners
target: Numerator
Numerator is a data and tech company bringing speed and scale to the market research space. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/10/2021 via BNC Analysis

Astound Commerce, acquired Market Force Information, Inc.

See 214 Comparable Transactions
synopsis: Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services.
buyer: Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. They combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. They can power every aspect of online business, and integrate across all marketing channels. "
 target parent: Digital River, Inc.
target: Market Force Information, Inc.
Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/22/2020 via PR Web

Schlesinger Group, acquired 20|20 Research, Inc.

See 148 Comparable Transactions
synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired 20|20 Research, a qualitative technology-led research services provider in the US. The addition of 20|20 Research adds high-quality proprietary online qualitative tools to Schlesinger Group’s portfolio of capabilities.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide. The Group delivers high-quality recruitment and research services for any methodology, including online surveys, online communities, webcam focus groups, and more. "
 target: 20|20 Research, Inc.
20|20 is a leading expert and innovator in qualitative research that makes it easier for companies to prioritize the insights that drive growth. With its suite of in-house services, nationwide panel, and proprietary technology platforms, 20|20 connects thousands of brands to consumers worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2020 via BusinessWire

MaritzCX merged with InMoment, Inc,

See 746 Comparable Transactions
synopsis: InMoment and MaritzCX, recognized market leaders and proven innovators in the global customer experience (CX) sector, have merged. The combined company will serve 90 percent of the world’s automotive companies, eight out of 10 of the leading banks, nearly 20 percent of the top 50 retailers, and 40 percent of the top hospitality companies.
buyer parent: Madison Dearborn Partners
buyer: InMoment, Inc
InMoment helps organizations deliver more valuable and inspiring experiences to their customers and employees at every moment in their journey. The company's Experience Intelligence (XI) platform continually analyzes and evaluates enterprise experience data and customer feedback. "
 target parent: Maritz, Inc.
target: MaritzCX
MaritzCX is the leader in experience management for big business, and includes customer experience (CX), employee experience (EX), and patient experience. The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/6/2019 via Company Press Release

Schlesinger Group, acquired Focus Pointe Global

See 208 Comparable Transactions
synopsis: Schlesinger Group, a leading international data collection and research services company, has acquired Focus Pointe Global, a US marketing research data collection company offering a range of in-person and online qualitative solutions.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a data collection company offering a broad range of qualitative and quantitative research solutions. They provide effective online surveys that include programming and hosting. As the world transforms, they reach for new heights, redefining services beyond clients’ expectations."
 target: Focus Pointe Global
Focus Pointe Global is a US marketing research data collection company offering a range of in-person and online qualitative solutions with expertise in the consumer space, clinical studies, and jury research. Its 1.6 million-member QualPanel is a rich source of qualified respondents.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
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SweetIQ

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Adledge

CAKE

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The Big Willow

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iPinion, LLC

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Peanut Labs, Inc.

Research Now Plc

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ResearchBods

ForeSee

LJ Research Limited

Netquest

Research Now Group, Inc.

2Brewarded

AIP Corporation

ForeSee

Knowledge Networks Inc.

Dimestore Media, Inc.

UBMobile

iPinion, LLC

Cada Cabeza

MarketTools Inc.

Greenfield Online, Inc.

Numerator

Market Force Information, Inc.

20|20 Research, Inc.

MaritzCX

Focus Pointe Global

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Limelight Networks
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Synacor, Inc.
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Propel Media
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comScore, Inc.
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1292
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Bilendi
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Net Income ($mm)
$1.47
Employees
244
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Ticker: PGND
 
 
 
 
 
 
 
 
Press Ganey Associates, Inc.
Press Ganey Associates, Inc.
Press Ganey offers an integrated suite of solutions that enables enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement.
year
2016
rev ($mm)
$344.32
EBITDA ($mm)
$104.94
EBIT ($mm)
$60.70
Net Income ($mm)
$27.26
Employees
1058
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